TED2008
Stefan Sagmeister: Things I've learned in my life so far
Stefan Sagmeister priča o onome što je naučio
Filmed:
Readability: 3.5
1,000,193 views
Dizajner rock zvijezda Stefan Sagmeister iznosi kratki, duhoviti govor o životnim lekcijama, izraženim kroz iznenađujuće oblike dizajna (uključujući… napuhane majmune?)
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Double-click the English transcript below to play the video.
00:12
I was here about four years ago,
0
0
2000
Bio sam ovdje prije četiri godine,
00:14
talking about the relationship of design and happiness.
1
2000
6000
govorio sam o vezi dizajna i sreće.
00:20
At the very end of it, I showed a list under that title.
2
8000
6000
Na kraju, pokazao sam popis pod tim naslovom.
00:26
I learned very few things in addition since
3
14000
6000
Naučio sam jako malo stvari nakon toga –
00:32
(Laughter) --
4
20000
1000
(Smijeh)
00:33
but made a whole number of them into projects since.
5
21000
6000
ali sam ih jako puno ubacio u projekte.
00:39
These are inflatable monkeys in every city in Scotland:
6
27000
5000
Ovo su napuhani majmuni u svakom gradu u Škotskoj –
00:44
"Everybody always thinks they are right."
7
32000
8000
"Svi uvijek misle da su u pravu."
00:52
They were combined in the media.
8
40000
4000
Kombinirani su u medijima.
00:57
"Drugs are fun in the beginning but become a drag later on."
9
45000
9000
"Droge su zabavne na početku, ali kasnije postanu teret."
01:07
We're doing changing media.
10
55000
4000
Radimo to mijenjanjem medija.
01:11
This is a projection that can see the viewer
11
59000
3000
Ovo je projekcija koju gledatelj može vidjeti
01:14
as the viewer walks by.
12
62000
2000
dok prolazi.
01:16
You can't help but actually ripping that spider web apart.
13
64000
6000
Ne možete ništa nego strgati paukovu mrežu.
01:22
All of these things are pieces of graphic design.
14
70000
4000
Sve su to dijelovi grafičkog dizajna.
01:26
We do them for our clients.
15
74000
2000
Radimo ih za naše klijente.
01:28
They are commissioned.
16
76000
2000
Radimo to po narudžbi,
01:30
I would never have the money to actually pay for the installment
17
78000
4000
nikada ne bih imao dovoljno novca za platiti sve instalacije
01:34
or pay for all the billboards or the production of these,
18
82000
5000
ili plakate ili produkciju,
01:39
so there's always a client attached to them.
19
87000
4000
zato je uvijek klijent vezan uz njih.
01:44
These are 65,000 coat hangers in a street
20
92000
5000
Ovo je 65,000 vješalica na ulici
01:49
that's lined with fashion stores.
21
97000
3000
u kojoj su poredane trgovine modom.
01:55
"Worrying solves nothing."
22
103000
2000
"Briga ne rješava ništa."
01:57
"Money does not make me happy"
23
105000
6000
"Novac vas ne čini sretnim"
02:03
appeared first as double-page spreads in a magazine.
24
111000
3000
pojavio se kao duplerica u časopisu.
02:06
The printer lost the file, didn't tell us.
25
114000
3000
Printer je izgubio datoteku, nisu nam rekli.
02:09
When the magazine -- actually, when I got the subscription --
26
117000
2000
Kada je časopis – zapravo, kada sam dobio pretplatnički broj,
02:11
it was 12 following pages.
27
119000
2000
bilo je na 12 uzastopnih stranica.
02:13
It said, "Money does does make me happy."
28
121000
3000
Pisalo je "Novac vas vas usrećuje."
02:16
And a friend of mine in Austria felt so sorry for me
29
124000
6000
I prijatelj u Austriji me toliko sažalijevao
02:22
that he talked the largest casino owner in Linz
30
130000
5000
da je razgovarao s vlasnikom najvećeg kasina u Linzu,
02:27
into letting us wrap his building.
31
135000
3000
da nam dopusti da mu zamotamo zgradu.
02:30
So this is the big pedestrian zone in Linz.
32
138000
2000
Ovo je najveća pješačka zona u Linzu,
02:32
It just says "Money," and if you look down the side street,
33
140000
4000
piše samo "novac", a ako pogledate niz ulicu,
02:36
it says, "does not make me happy."
34
144000
2000
piše "vas ne usrećuje."
02:39
We had a show that just came down last week in New York.
35
147000
6000
Imali smo predstavu, odvijala se prošli tjedan u New Yorku.
02:45
We steamed up the windows permanently,
36
153000
2000
Trajno smo zamaglili prozore,
02:47
and every hour we had a different designer come in
37
155000
4000
i svaki sat različiti dizajner je došao
02:51
and write these things that they've learned into the steam in the window.
38
159000
4000
i napisao stvari koje je naučio, na zamagljene prozore.
02:55
Everybody participated -- Milton Glaser,
39
163000
4000
Svi su sudjelovali - Milton Glaser.
02:59
Massimo Vignelli.
40
167000
1000
Massimo Vignelli.
03:02
Singapore was quite in discussion.
41
170000
4000
Singapur je bio u priličnoj raspravi.
03:06
This is a little spot that we filmed there
42
174000
5000
Ovo je malo mjesto koje smo tamo snimili
03:11
that's to be displayed on the large JumboTrons in Singapore.
43
179000
6000
koje će biti prikazano na velikom JumboTrons u Singapuru,
03:17
And, of course, it's one that's dear to my heart,
44
185000
5000
i naravno jedan koji je drag mome srce,
03:22
because all of these sentiments --
45
190000
2000
zbog svih tih osjećaja,
03:24
some banal, some a bit more profound --
46
192000
3000
neki banalni, neki dubokoumni,
03:27
all originally had come out of my diary.
47
195000
3000
svi su originalno izašli iz moga dnevnika.
03:43
And I do go often into the diary
48
211000
2000
Često otvorim dnevnik
03:45
and check if I wanted to change something about the situation.
49
213000
5000
i provjerim bih li želio nešto promijeniti o situaciji.
03:51
If it's -- see it for a long enough time,
50
219000
2000
Ako je to – vidim kroz dulje razdoblje,
03:53
I actually do something about it.
51
221000
4000
zapravo nešto i napravim u vezi toga.
03:57
And the very last one is a billboard.
52
225000
6000
I zadnji je jumbo plakat.
04:04
This is our roof in New York, the roof of the studio.
53
232000
3000
Ovo je naš krov u New Yorku, krov studija.
04:08
This is newsprint plus stencils that lie on the newsprint.
54
236000
4000
Ovo je roto papir s matricama koje leže na njemu.
04:13
We let that lie around in the sun.
55
241000
1000
Pustili smo ga da leži na suncu.
04:14
As you all know, newsprint yellows significantly in the sun.
56
242000
5000
Kao što znate, roto papir požuti na suncu.
04:19
After a week, we took the stencils and the leaves off,
57
247000
2000
Nakon tjedan dana, povukli smo matricu,
04:21
shipped the newsprints to Lisbon to a very sunny spot,
58
249000
5000
poslali roto papir u Lisabon na vrlo sunčano mjesto,
04:26
so on day one the billboard said,
59
254000
2000
jednog dana na plakatu je pisalo,
04:28
"Complaining is silly. Either act or forget."
60
256000
3000
"Gunđanje je glupo. Ili reagiraj ili zaboravi."
04:31
Three days later it faded, and a week later,
61
259000
3000
Tri dana poslije izblijedio je, a tjedan kasnije
04:34
no more complaining anywhere.
62
262000
3000
nitko se više nigdje nije žalio.
04:37
(Laughter)
63
265000
1000
(Smijeh)
04:38
Thank you so much.
64
266000
1000
Puno hvala.
04:39
(Applause)
65
267000
1000
(pljesak)
ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designerRenowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.
Why you should listen
Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.
While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.
Stefan Sagmeister | Speaker | TED.com