TED2008
Stefan Sagmeister: Things I've learned in my life so far
Stefan Sagmeister o tom, čo sa naučil
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Dizajnér rockových hviezd Stefan Sagmeister prináša krátku a zábavnú prednášku o lekciách života vyjadrených pomocou prekvapivých prostriedkov dizajnu (vrátane... nafukovacích opíc?)
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Double-click the English transcript below to play the video.
00:12
I was here about four years ago,
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Bol som tu asi pred štyrmi rokmi
00:14
talking about the relationship of design and happiness.
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a hovoril som o vzťahu dizajnu a šťastia.
00:20
At the very end of it, I showed a list under that title.
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Úplne na konci som ukázal zoznam "Veci, ktoré som sa v živote naučil."
00:26
I learned very few things in addition since
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Odvtedy som sa naučil už len málo,
00:32
(Laughter) --
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(Smiech)
00:33
but made a whole number of them into projects since.
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ale veľa zo spomínaných vecí som premenil na projekty.
00:39
These are inflatable monkeys in every city in Scotland:
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Toto sú nafukovacie opice v každom meste Škótska:
00:44
"Everybody always thinks they are right."
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"Každý si vždy myslí, že má pravdu."
00:52
They were combined in the media.
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V médiách ich skombinovali.
00:57
"Drugs are fun in the beginning but become a drag later on."
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"Drogy sú na začiatku zábava, ale časom strasť."
01:07
We're doing changing media.
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Robíme premenlivé diela.
01:11
This is a projection that can see the viewer
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Toto je projekcia, ktorú návštevník môže vidieť,
01:14
as the viewer walks by.
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keď kráča okolo.
01:16
You can't help but actually ripping that spider web apart.
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Nedá sa inak, než pavučinu roztrhať.
01:22
All of these things are pieces of graphic design.
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Všetky tieto veci sú kúsky grafického dizajnu.
01:26
We do them for our clients.
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Robíme ich pre našich klientov.
01:28
They are commissioned.
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Sú na objednávku.
01:30
I would never have the money to actually pay for the installment
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Sám by som nikdy nemal dosť peňazí na zaplatenie inštalácie
01:34
or pay for all the billboards or the production of these,
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alebo na zaplatenie všetkých billboardov a podobných produkcií,
01:39
so there's always a client attached to them.
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takže za každou vecou stojí aj klient.
01:44
These are 65,000 coat hangers in a street
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Toto je 65,000 vešiakov na kabát na ulici,
01:49
that's lined with fashion stores.
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ktorá lemuje obchody s oblečením.
01:55
"Worrying solves nothing."
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"Obavy nič neriešia."
01:57
"Money does not make me happy"
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"Peniaze ma nerobia šťastným."
02:03
appeared first as double-page spreads in a magazine.
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Toto sa najskôr objavilo ako dvojstrana v časopise.
02:06
The printer lost the file, didn't tell us.
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Tlačiar stratil ten súbor a nepovedal nám to.
02:09
When the magazine -- actually, when I got the subscription --
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Keď časopis -- vlastne, keď som dostal predplatné, --
02:11
it was 12 following pages.
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bolo to 12 nasledujúcich strán.
02:13
It said, "Money does does make me happy."
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Stálo tam: "Peniaze ma skutočne robia šťastným."
02:16
And a friend of mine in Austria felt so sorry for me
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A môjho priateľa v Rakúsku to tak mrzelo,
02:22
that he talked the largest casino owner in Linz
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že presvedčil majiteľa najväčšieho kasína v Linzi,
02:27
into letting us wrap his building.
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aby nás nechal polepiť jeho budovu.
02:30
So this is the big pedestrian zone in Linz.
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Toto je najväčšia pešia zóna v Linzi.
02:32
It just says "Money," and if you look down the side street,
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Stojí tam "Peniaze" a, keď sa pozriete z bočnej ulice,
02:36
it says, "does not make me happy."
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je tam, "ma nerobia šťastným."
02:39
We had a show that just came down last week in New York.
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Robili sme show, ktorá sa konala minulý týždeň v New Yorku.
02:45
We steamed up the windows permanently,
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Permanentne sme zaparili okná
02:47
and every hour we had a different designer come in
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a každú hodinu prišiel iný dizajnér
02:51
and write these things that they've learned into the steam in the window.
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a napísal do pary na okne vec, ktorú sa naučil.
02:55
Everybody participated -- Milton Glaser,
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Zúčastnili sa všetci -- Milton Glaser,
02:59
Massimo Vignelli.
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Massimo Vignelli.
03:02
Singapore was quite in discussion.
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Singapúr bol celkom v kurze.
03:06
This is a little spot that we filmed there
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Toto je krátky spot, ktorý sme tam natočili
03:11
that's to be displayed on the large JumboTrons in Singapore.
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a ktorý bude vysielaný na veľkoplošných obrazovkách v Singapure.
03:17
And, of course, it's one that's dear to my heart,
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A mne je, samozrejme, veľmi blízky,
03:22
because all of these sentiments --
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pretože všetky tieto myšlienky --
03:24
some banal, some a bit more profound --
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niektoré banálne, iné hlbšie --
03:27
all originally had come out of my diary.
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sú pôvodne z môjho denníka.
03:43
And I do go often into the diary
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Často otváram svoj denník
03:45
and check if I wanted to change something about the situation.
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a kontrolujem, či by som na situácii nechcel niečo zmeniť.
03:51
If it's -- see it for a long enough time,
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Ak áno -- analyzujúc vec dostatočne dlho,
03:53
I actually do something about it.
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tak s ňou niečo urobím.
03:57
And the very last one is a billboard.
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Úplne posledná vec je billboard.
04:04
This is our roof in New York, the roof of the studio.
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Toto je naša strecha v New Yorku, strecha štúdia.
04:08
This is newsprint plus stencils that lie on the newsprint.
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Toto je novinový papier a šablóny, ktoré na ňom ležia.
04:13
We let that lie around in the sun.
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Nechali sme to všetko na slnku.
04:14
As you all know, newsprint yellows significantly in the sun.
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Ako všetci viete, novinový papier na slnku výrazne žltne.
04:19
After a week, we took the stencils and the leaves off,
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Po týždni sme šablóny a listy odstránili
04:21
shipped the newsprints to Lisbon to a very sunny spot,
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a prepravili novinový papier na jedno slnečné miesto v Lisabone,
04:26
so on day one the billboard said,
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takže cez deň na billboarde stálo:
04:28
"Complaining is silly. Either act or forget."
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"Sťažovať sa je hlúpe. Buď niečo sprav, alebo na to zabudni."
04:31
Three days later it faded, and a week later,
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O tri dni neskôr to vybledlo a o týždeň neskôr
04:34
no more complaining anywhere.
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už nebolo nikde žiadne sťažovanie sa.
04:37
(Laughter)
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(Smiech)
04:38
Thank you so much.
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Ďakujem veľmi pekne.
04:39
(Applause)
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(Potlesk)
ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designerRenowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.
Why you should listen
Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.
While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.
Stefan Sagmeister | Speaker | TED.com