TED2008
Stefan Sagmeister: Things I've learned in my life so far
Stefan Sagmeister à propos de ce qu'il a appris
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Le designer des stars de rock Stefan Sagmeister délivre un exposé court, plein d'esprit, sur les leçons de vie, exprimées au travers de modes de conceptions surprenants (incluants ... des singes gonflables ?).
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Double-click the English transcript below to play the video.
00:12
I was here about four years ago,
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J'étais ici il y a environ quatre ans,
00:14
talking about the relationship of design and happiness.
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je parlais de la relation entre le design et la joie.
00:20
At the very end of it, I showed a list under that title.
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A la fin, j'ai montré une liste qui avait ce titre.
00:26
I learned very few things in addition since
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J'ai appris vraiment peu de choses en plus depuis --
00:32
(Laughter) --
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(Rires)
00:33
but made a whole number of them into projects since.
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mais j'en ai transformé un bon nombre en projets depuis.
00:39
These are inflatable monkeys in every city in Scotland:
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Ce sont des singes gonflables dans chaque ville d'Ecosse --
00:44
"Everybody always thinks they are right."
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"Tout le monde pense avoir raison"
00:52
They were combined in the media.
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Ils étaient combinés dans les médias.
00:57
"Drugs are fun in the beginning but become a drag later on."
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"Les drogues sont amusantes au début mais deviennent un poids par la suite."
01:07
We're doing changing media.
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Nous travaillons avec des supports qui changent.
01:11
This is a projection that can see the viewer
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C'est une projection que peut voir le spectateur
01:14
as the viewer walks by.
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quand le spectateur passe à côté.
01:16
You can't help but actually ripping that spider web apart.
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Il n'est pas possible ne pas déchirer la toile d'araignée.
01:22
All of these things are pieces of graphic design.
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Toutes ces choses sont des projets de design graphique.
01:26
We do them for our clients.
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Nous les faisons pour nos clients.
01:28
They are commissioned.
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Elles sont commandées
01:30
I would never have the money to actually pay for the installment
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Je n'aurais jamais eu l'argent suffisant pour payer l'installation
01:34
or pay for all the billboards or the production of these,
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ou de payer tous les panneaux ou leurs production,
01:39
so there's always a client attached to them.
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alors il y a toujours un client associé.
01:44
These are 65,000 coat hangers in a street
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Ce sont 65 000 cintres dans une rue
01:49
that's lined with fashion stores.
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qui est remplie de magasins de mode.
01:55
"Worrying solves nothing."
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"S'inquiéter ne résout rien."
01:57
"Money does not make me happy"
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"L'argent ne me rend pas heureux"
02:03
appeared first as double-page spreads in a magazine.
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est d'abord apparu sur une double-page dans un magasine.
02:06
The printer lost the file, didn't tell us.
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L'imprimeur avait perdu le fichier, il nous avait rien dit.
02:09
When the magazine -- actually, when I got the subscription --
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Quand le magasine -- en fait, quand j'ai reçu mon numéro
02:11
it was 12 following pages.
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c'était 12 pages consécutives.
02:13
It said, "Money does does make me happy."
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Cela disait, "L'argent me rends très heureux."
02:16
And a friend of mine in Austria felt so sorry for me
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Et un de mes amis en Autriche était si, se sentait si désolé pour moi
02:22
that he talked the largest casino owner in Linz
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qu'il a convaincu le plus grand propriétaire de casino à Linz
02:27
into letting us wrap his building.
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d'envelopper son bâtiment.
02:30
So this is the big pedestrian zone in Linz.
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Alors ça c'est la zone piétonne à Linz,
02:32
It just says "Money," and if you look down the side street,
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et celà dit juste "L'Argent", et si vous regardez dans la rue descendant du côté
02:36
it says, "does not make me happy."
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celà dit, "ne me rend pas heureux."
02:39
We had a show that just came down last week in New York.
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Nous avons eu un spectacle, je suis revenu à New York la semaine dernière.
02:45
We steamed up the windows permanently,
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Nous appliquions de la buée sur les fenêtres en permanence,
02:47
and every hour we had a different designer come in
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et toutes les heures un designer différent venait
02:51
and write these things that they've learned into the steam in the window.
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et écrivait ces choses qu'ils ont apprises dans la buée de la fenêtre.
02:55
Everybody participated -- Milton Glaser,
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Tout le monde participait -- Milton Glaser.
02:59
Massimo Vignelli.
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Massimo Vignelli.
03:02
Singapore was quite in discussion.
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Singapour était assez en discussion.
03:06
This is a little spot that we filmed there
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Ceci est un petit spot que l'on filmait là-bas
03:11
that's to be displayed on the large JumboTrons in Singapore.
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qui va être projeté sur les gros JumboTrons à Singapour
03:17
And, of course, it's one that's dear to my heart,
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et bien sûr un qui m'est cher,
03:22
because all of these sentiments --
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parce que tous ces sentiments,
03:24
some banal, some a bit more profound --
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certains banals, d'autres un peu plus profonds,
03:27
all originally had come out of my diary.
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tous viennent de mon carnet.
03:43
And I do go often into the diary
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Je consulte souvent mon carnet
03:45
and check if I wanted to change something about the situation.
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et je regarde si je voudrais changer quelque chose à ma situation.
03:51
If it's -- see it for a long enough time,
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Si c'est -- je le vois pour une durée importante,
03:53
I actually do something about it.
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je fait quelque chose.
03:57
And the very last one is a billboard.
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Et le dernier est un panneau d'affichage.
04:04
This is our roof in New York, the roof of the studio.
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C'est notre toit à New York, le toit du studio.
04:08
This is newsprint plus stencils that lie on the newsprint.
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C'est des journaux et des pochoirs qui reposent sur les journaux.
04:13
We let that lie around in the sun.
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Nous le laissons au soleil.
04:14
As you all know, newsprint yellows significantly in the sun.
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Comme vous le savez tous, les journaux jaunissent visiblement au soleil.
04:19
After a week, we took the stencils and the leaves off,
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Après une semaine, nous avons ôtés les pochoirs et les feuilles,
04:21
shipped the newsprints to Lisbon to a very sunny spot,
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livré les journaux à Lisbonne à un endroit très ensoleillé,
04:26
so on day one the billboard said,
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le premier jour le panneau affichait,
04:28
"Complaining is silly. Either act or forget."
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"Se plaindre est stupide. Agis ou oublie."
04:31
Three days later it faded, and a week later,
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Trois jours plus tard cela disparaissait, et une semaine plus tard,
04:34
no more complaining anywhere.
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plus aucune plainte nulle part.
04:37
(Laughter)
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(Rires)
04:38
Thank you so much.
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Merci beaucoup.
04:39
(Applause)
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(Applaudissements)
ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designerRenowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.
Why you should listen
Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.
While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.
Stefan Sagmeister | Speaker | TED.com