TED2008
Stefan Sagmeister: Things I've learned in my life so far
Stefan Sagmeister nos habla acerca de lo que ha aprendido
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El diseñador roquero Stefan Sagmeister nos entrega una charla breve pero ingeniosa sobre lecciones que le dio la vida expresadas a traves de articulos de diseño (incluyendo... monos inflables?).
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Double-click the English transcript below to play the video.
00:12
I was here about four years ago,
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Estuve aqui hace dos años
00:14
talking about the relationship of design and happiness.
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hablando acerca de la relación entre diseño y felicidad.
00:20
At the very end of it, I showed a list under that title.
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Al final, mostré una lista bajo ese título.
00:26
I learned very few things in addition since
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Aprendí muy pocas cosas además de eso desde entonces --
00:32
(Laughter) --
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(Risas)
00:33
but made a whole number of them into projects since.
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pero he hecho muchos proyectos desde entonces
00:39
These are inflatable monkeys in every city in Scotland:
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Estos son monos inflables en cada ciudad de Escocia
00:44
"Everybody always thinks they are right."
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"Todos siempre piensan que estan en lo correcto"
00:52
They were combined in the media.
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Estaban mezclados con los medios.
00:57
"Drugs are fun in the beginning but become a drag later on."
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"Las drogas te divierten al empezar pero te arrastran al final"
01:07
We're doing changing media.
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Haciamos medios cambiantes
01:11
This is a projection that can see the viewer
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Esta es una proyección que detecta al observador
01:14
as the viewer walks by.
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mientras el observador pasa
01:16
You can't help but actually ripping that spider web apart.
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No puedes evitar desgarrar esta telaraña
01:22
All of these things are pieces of graphic design.
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Todos estos son piezas de diseño grafico
01:26
We do them for our clients.
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Las hacemos para nuestros clientes
01:28
They are commissioned.
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Son trabajos encargados
01:30
I would never have the money to actually pay for the installment
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Nunca tendría el dinero para pagar por esta instalación de arte
01:34
or pay for all the billboards or the production of these,
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o para pagar estos anuncios o la producción de estos,
01:39
so there's always a client attached to them.
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así que siempre hay un cliente adherido a ellos
01:44
These are 65,000 coat hangers in a street
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Estos son 65,000 ganchos de ropa en la calle
01:49
that's lined with fashion stores.
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a un lado de tiendas de ropa
01:55
"Worrying solves nothing."
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"Preocuparse no resuelve nada"
01:57
"Money does not make me happy"
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"El dinero no me hace feliz"
02:03
appeared first as double-page spreads in a magazine.
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aparecieron primero como anuncios de doble pagina en una revista
02:06
The printer lost the file, didn't tell us.
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El impresor perdio el archivo y no nos dijo
02:09
When the magazine -- actually, when I got the subscription --
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Cuando la revista - de hecho, cuando recibi mi suscripción
02:11
it was 12 following pages.
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eran 12 hojas seguidas
02:13
It said, "Money does does make me happy."
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decía, "El dinero sí sí me hace feliz"
02:16
And a friend of mine in Austria felt so sorry for me
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un amigo en Austria estaba tan, se sintio tan triste por mi
02:22
that he talked the largest casino owner in Linz
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que convenció al dueño del Casino más grande en Linz
02:27
into letting us wrap his building.
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para que envolvieramos su edificio
02:30
So this is the big pedestrian zone in Linz.
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Esta es la zona de peatones más grande en Linz,
02:32
It just says "Money," and if you look down the side street,
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y solo dice "dinero", y si en la calle a un lado,
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it says, "does not make me happy."
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dice "no me hace feliz."
02:39
We had a show that just came down last week in New York.
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Tuvimos un show en Nueva York, se acaba de terminar esta semana
02:45
We steamed up the windows permanently,
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Empañamos las ventanas permanentemente con vapor
02:47
and every hour we had a different designer come in
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Cada hora venia un diseñador diferente
02:51
and write these things that they've learned into the steam in the window.
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y escribía las lecciones que han aprendido en el vapor de la ventana
02:55
Everybody participated -- Milton Glaser,
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Todos participaron -- Milton Glaser
02:59
Massimo Vignelli.
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Massimo Vignelli
03:02
Singapore was quite in discussion.
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Singapur estaba en la discución.
03:06
This is a little spot that we filmed there
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Filmamos un pequeño spot allá
03:11
that's to be displayed on the large JumboTrons in Singapore.
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que se mostrará en las pantallas Jumbo en Singapur,
03:17
And, of course, it's one that's dear to my heart,
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y claro, uno al que quiero mucho,
03:22
because all of these sentiments --
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debido a todos estos sentimientos
03:24
some banal, some a bit more profound --
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algunos banales, otros más profundos,
03:27
all originally had come out of my diary.
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todos originalmente salieron de mi diario.
03:43
And I do go often into the diary
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Y sí, frecuentemente voy a mi diario
03:45
and check if I wanted to change something about the situation.
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y reviso si quiero cambiar algo de la situación
03:51
If it's -- see it for a long enough time,
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Si es... lo veo por un periodo largo de tiempo,
03:53
I actually do something about it.
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y realmente hago algo al respecto.
03:57
And the very last one is a billboard.
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Y el último es un anuncio.
04:04
This is our roof in New York, the roof of the studio.
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Este es nuestro techo en Nueva York, el techo del estudio.
04:08
This is newsprint plus stencils that lie on the newsprint.
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Este es papel periodico y esténciles sobre el periodico.
04:13
We let that lie around in the sun.
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Lo dejamos al sol.
04:14
As you all know, newsprint yellows significantly in the sun.
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Como saben, el papel periodico se pone amarillo con el sol.
04:19
After a week, we took the stencils and the leaves off,
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Después de una semana, quitamos los esténciles y las hojas,
04:21
shipped the newsprints to Lisbon to a very sunny spot,
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enviamos el papel periodico a Lisboa a un lugar soleado,
04:26
so on day one the billboard said,
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así que un día el anuncio decía,
04:28
"Complaining is silly. Either act or forget."
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"Quejarse es ridículo. Actúa u olvida"
04:31
Three days later it faded, and a week later,
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Tres días despues, se estaba desvaneciendo,
04:34
no more complaining anywhere.
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una semana despues, ninguna queja en ningun lado
04:37
(Laughter)
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(risas)
04:38
Thank you so much.
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Muchisimas gracias
04:39
(Applause)
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(Aplausos)
ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designerRenowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.
Why you should listen
Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.
While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.
Stefan Sagmeister | Speaker | TED.com