Finn Lützow-Holm Myrstad: How tech companies deceive you into giving up your data and privacy
Finn Lützow-Holm Myrstad leads the development of better, more ethical digital policies and standards at the Norwegian Consumer Council. Full bio
Double-click the English transcript below to play the video.
that was a constant companion,
had Winnie the Pooh,
fueled endless adventures?
to my friend Cayla.
in countries around the world.
and uses speech recognition technology
with your child's imagination.
harvesting masses of personal information
chatting away in the safety of their home,
consumers' rights in my country.
expected to come online by 2020,
worth investigating further.
she was learning?
loyal to and shared her information with?
to access all her features.
being changed without notice.
her friends and family,
with unnamed third parties.
can connect to Cayla
that made and programmed Cayla,
in order to breach the security.
and live hack Cayla together?
can connect to the doll
where Cayla and her friends are.
in the safety of their room.
to come out and play with me?
type of security to do this.
in 20 countries around the world,
by Amazon and Wal-Mart,
in stores around the world
after we published our report.
there are few rules to protect us
are not being properly enforced.
and privacy of these devices right
of locking a house with a key
through a connected device?
"This will not happen to me.
from these flawed devices."
connecting to the internet,
take-it-or-leave-it position.
I have dozens of apps on my phone,
they can make our lives easier,
into a false sense of security?
they were impossible to understand,
imbalance is established,
to our personal information
on a scale we could never imagine.
decided to take a deeper look at this.
how unrealistic it is
to actually read the terms,
and read them out loud ourselves,
live on our websites.
49 minutes and 11 seconds
of the "Harry Potter" movies
much, much longer.
for 20 to 30 years
to the terms and conditions.
is close to impossible.
of responsibility on the consumer?
less take-it-or-leave-it
before we agree to them.
a story about love.
most popular apps are dating apps,
or close to, three billion dollars a year.
sharing our intimate details
the issue from all angles
most popular dating apps myself.
on a very popular dating app
was a preticked box
to all my personal pictures on Facebook,
my reading glasses for this one.
because this is complicated.
in the dating service --
you can't change your mind --
sublicensable, fully paid-up,
to use, copy, store, perform,
and distribute the content,
into other works
of the foregoing in any media
that all your dating history
can be used for any purpose for all time.
seeing your sassy dating photos
practices mean to you?
whether you will get a mortgage or not.
based on your photos and chats,
when you are at your most vulnerable.
to a health insurance company,
coverage in the future.
in the world today.
of data are malign.
changed their policies globally
can't be everywhere.
that something innocent we said
watched and monitored,
and how it is being used,
are not random examples.
that things need to change.
that by prioritizing privacy and security,
and loyalty to their users.
and up-to-date rules.
can only truly benefit society
ABOUT THE SPEAKER
Finn Lützow-Holm Myrstad - Information security researcherFinn Lützow-Holm Myrstad leads the development of better, more ethical digital policies and standards at the Norwegian Consumer Council.
Why you should listen
Using targeted research and global coalition building, Finn Lützow-Holm Myrstad and his team convince governments and companies to improve their policies. Myrstad is the EU Chair of the Transatlantic Consumer Dialogue's INFOSOC Committee, which gathers 75 organizations from both sides of the Atlantic. Myrstad shapes opinion through addresses to audiences such as the G20, European Parliament, SXSW, Princeton University and TED.
Some of their projects so far include privacy and security challenges posed by: internet-connected devices, user terms in apps and tech companies use of dark patterns. Myrstad informs his digital work with his business and LSE degrees as well as his previous experience in politics, energy and the private sector. In 2018 he was named amongst Politico's top influencers in the "GDPR power matrix," and in 2017 he and his team won the European Excellence Awards for best Public Affairs campaign for the work on connected toys.
Finn Lützow-Holm Myrstad | Speaker | TED.com