Finn Lützow-Holm Myrstad: How tech companies deceive you into giving up your data and privacy
Fin Lucov-Holm Mirstad (Finn Lützow-Holm Myrstad): Kako vas tehnološke kompanije obmanjuju da predate podatke i privatnost
Finn Lützow-Holm Myrstad leads the development of better, more ethical digital policies and standards at the Norwegian Consumer Council. Full bio
Double-click the English transcript below to play the video.
that was a constant companion,
koja vam je stalno pravila društvo,
had Winnie the Pooh,
imao Vinija Pua,
fueled endless adventures?
pokretala beskrajne avanture?
to my friend Cayla.
moju prijateljicu Kejlu.
in countries around the world.
u zemljama širom sveta.
and uses speech recognition technology
tehnologiju prepoznavanja govora
with your child's imagination.
harvesting masses of personal information
koja skuplja gomilu ličnih informacija,
chatting away in the safety of their home,
u bezbednosti svoje kuće -
consumers' rights in my country.
potrošačka prava u svojoj zemlji.
kao što su automobili, merači energije,
expected to come online by 2020,
da će biti povezani sa internetom do 2020,
worth investigating further.
vredi dalje istražiti.
she was learning?
koje je saznavala?
loyal to and shared her information with?
i sa kojom je podelila informacije?
to access all her features.
kako biste pristupili svim funkcijama.
being changed without notice.
na promenu uslova bez obaveštenja.
her friends and family,
njenih prijatelja i porodice,
with unnamed third parties.
sa neimenovanim trećim licima.
can connect to Cayla
može da se poveže sa Kejlom
that made and programmed Cayla,
koja je napravila i programirala Kejlu,
in order to breach the security.
da bi narušio bezbednost.
and live hack Cayla together?
i da uživo zajedno hakujemo Kejlu?
na daljini do 18 metera,
can connect to the doll
mogu da se povežem sa lutkom
where Cayla and her friends are.
gde su Kejla i njene drugarice.
sa svojim pametnim telefonom,
in the safety of their room.
govori u bezbednosti njihove sobe.
Kako se ti zoveš?
i da se igraš sa mnom?
to come out and play with me?
type of security to do this.
tip zaštite da bismo ovo uradili.
in 20 countries around the world,
u 20 zemalja širom sveta,
by Amazon and Wal-Mart,
u radnjama Amazona i Volmarta,
in stores around the world
u radnjama širom sveta
after we published our report.
nakon što smo objavili izveštaj.
there are few rules to protect us
samo nekoliko zakona koji nas štite,
are not being properly enforced.
ne primenjuju se kako treba.
and privacy of these devices right
zaštitu i privatnost ovih uređaja
of locking a house with a key
zaključavanja kuće ključem,
through a connected device?
preko povezanog uređaja.
"This will not happen to me.
from these flawed devices."
od tih uređaja sa nedostatkom.“
connecting to the internet,
povezujući se sa internetom,
take-it-or-leave-it position.
„uzmi ili ostavi“.
I have dozens of apps on my phone,
imam desetine aplikacija na telefonu,
they can make our lives easier,
mogu nam olakati život,
a možda čak i zdravijim.
into a false sense of security?
u lažan osećaj sigurnosti?
da nisu izgledali predugačko,
nije ponestajalo baterije,
they were impossible to understand,
bili nemogući za razumevanje,
imbalance is established,
to our personal information
da se naše lične informacije
on a scale we could never imagine.
kakav nismo ni mogli zamisliti.
decided to take a deeper look at this.
da dublje pogledamo ovo.
na prosečnom telefonu.
how unrealistic it is
to actually read the terms,
da zapravo čitaju uslove,
and read them out loud ourselves,
i čitali ih naglas,
live on our websites.
uživo na našim veb sajtovima.
bilo je potrebno dosta vremena.
49 minutes and 11 seconds
49 minuta i 11 sekundi
of the "Harry Potter" movies
filmova o Hariju Poteru
much, much longer.
mnogo, mnogo više.
for 20 to 30 years
iznosile argumente
to the terms and conditions.
is close to impossible.
je skoro nemoguće.
of responsibility on the consumer?
teret odgovornosti na korisnika?
less take-it-or-leave-it
manje „uzmi ili ostavi“,
before we agree to them.
pre nego što pristanemo na njih.
a story about love.
most popular apps are dating apps,
na svetu su aplikacije za upoznavanje,
or close to, three billion dollars a year.
ili blizu, tri milijarde dolara godišnje.
sharing our intimate details
da delimo intimne detalje
da ovo istražimo.
the issue from all angles
most popular dating apps myself.
za upoznavanje na svetu.
on a very popular dating app
za upoznavanje
was a preticked box
postojao je unapred štrikliran kvadratić
to all my personal pictures on Facebook,
svim mojim ličnim slikama sa Fejsbuka,
my reading glasses for this one.
svoje naočare za čitanje za ovo.
because this is complicated.
in the dating service --
u servisu za upoznavanje -
njenim filijalama,
i budućim vlasnicima, neopozivo“ -
you can't change your mind --
da se predomislite -
podlicencno, potpuno isplaćeno,
sublicensable, fully paid-up,
umnožavanje, čuvanje, izvršavanje,
to use, copy, store, perform,
and distribute the content,
modifikovanje i distribuciju sadržaja,
sadržaja u druge aktivnosti,
into other works
of the foregoing in any media
gore pomenutim sublicenciranima
ili nadalje stvorenim.“
that all your dating history
da vaša celokupna istorija upoznavanja
can be used for any purpose for all time.
u bilo koje svrhe za sva vremena.
seeing your sassy dating photos
kako gledaju vaše zavodničke slike
za sredstva za kontracepciju.
practices mean to you?
mogu značiti za vas?
whether you will get a mortgage or not.
da li ćete dobiti hipoteku ili ne.
based on your photos and chats,
na osnovu vaših slika i dopisivanja,
when you are at your most vulnerable.
kada ste najranjiviji.
kompaniji zdravstvenog osiguranja,
to a health insurance company,
coverage in the future.
dobijanje osiguranja u budućnosti.
in the world today.
of data are malign.
nije uvek loše prirode.
ili treba više poraditi na njemu,
changed their policies globally
su širom sveta promenile svoja pravila
can't be everywhere.
ne mogu biti svuda.
that something innocent we said
bezazleno što smo rekli
watched and monitored,
and how it is being used,
ko ima naše podatke i kako se oni koriste,
are not random examples.
nisu slučajni primeri.
that things need to change.
that by prioritizing privacy and security,
privatnost i zaštitu kao prioritet
and loyalty to their users.
u odnosu sa svojim korisnicima.
and up-to-date rules.
i ažurirana pravila.
can only truly benefit society
može zaista da bude od koristi društvu
ABOUT THE SPEAKER
Finn Lützow-Holm Myrstad - Information security researcherFinn Lützow-Holm Myrstad leads the development of better, more ethical digital policies and standards at the Norwegian Consumer Council.
Why you should listen
Using targeted research and global coalition building, Finn Lützow-Holm Myrstad and his team convince governments and companies to improve their policies. Myrstad is the EU Chair of the Transatlantic Consumer Dialogue's INFOSOC Committee, which gathers 75 organizations from both sides of the Atlantic. Myrstad shapes opinion through addresses to audiences such as the G20, European Parliament, SXSW, Princeton University and TED.
Some of their projects so far include privacy and security challenges posed by: internet-connected devices, user terms in apps and tech companies use of dark patterns. Myrstad informs his digital work with his business and LSE degrees as well as his previous experience in politics, energy and the private sector. In 2018 he was named amongst Politico's top influencers in the "GDPR power matrix," and in 2017 he and his team won the European Excellence Awards for best Public Affairs campaign for the work on connected toys.
Finn Lützow-Holm Myrstad | Speaker | TED.com