David Lee: Why jobs of the future won't feel like work
David Lee: Porque é que os empregos do futuro não serão sentidos como trabalho
UPS’s David Lee works to create platforms that make it easier for people to turn fuzzy ideas into concrete solutions. Full bio
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concern these days
a tornar-se tão esperta
on the path to a jobless future.
uma sociedade sem empregos.
of a self-driving car
for all kinds of different reasons.
por uma série de razões diferentes.
is actually the most common job
é o trabalho mais comum
when we're no longer driving our cars
estivermos a conduzir carros,
from Forrester Research
da Forrester Research
that 25 million jobs
in the aftermath of the financial crisis.
que no rescaldo de uma crise financeira.
that are at risk.
industriais que estão em risco.
we are seeing tremendous gains
temos visto grandes progressos
and decision-making
e de tomada de decisões
will be affected by this change.
e mais bem pagos vão ser afetados.
what your job is,
que seja o vosso trabalho,
or software in the next few years.
ou um software nos próximos anos.
like Mark Zuckerberg and Bill Gates
como Mark Zuckerberg e Bill Gates
government-funded minimum income levels.
de rendimento mínimo dados pelo governo
on things like health care
concordar nos cuidados de saúde
where they'll find consensus
para um consenso político
as universal basic life income.
como o rendimento básico universal.
needs to be led by us in industry.
deve ser obtida por nós na indústria.
the change that's ahead of us
que está à nossa frente
novos tipos de empregos
in the age of robotics.
na era da robótica.
faced down and recovered
e já recuperámos
based on farms fell by 90 percent,
agrícolas nos EUA desceu em 90%,
working in factories
fabris norte-americanos
however, is one of time.
que enfrentamos agora, é o tempo.
to move from farms to factories,
mudar do campo para as fábricas,
a service economy.
uma economia de serviços.
10 or 15 years to adjust,
10 ou 15 anos para nos adaptarmos
today's elementary-school students
de secundário de hoje
in a world that's robotic,
num mundo robótico,
in kind of un-great depression.
prisioneiros de uma espécie de depressão.
large companies apply new technologies.
como grandes empresas aplicam tecnologia.
to replace human workers.
para substituir a mão-de-obra humana.
taking steps right now
a tomar medidas agora
where people love coming to work
em que as pessoas adorem trabalhar
the innovation that we need
de que precisamos
that will be lost to technology.
que serão perdidos para a tecnologia.
to preventing our jobless future
evitar um futuro sem empregos
of human-centered jobs
de trabalhos centrados no Homem
the hidden talents and passions
talentos e paixões secretas
it's important to recognize
seja importante reconhecer
we are the one building the robots.
aqueles que constroem os robôs.
terem acabado nas fábricas há décadas,
left the factory decades ago,
a essa mentalidade fabril
e perda de competências.
around procedural tasks
como tarefas processuais
of hours that they perform these tasks.
com que realizam tais tarefas.
or taxi driver
de empréstimos ou taxista
to form entire careers
para criar carreiras
actually two dangerous side effects.
com dois efeitos colaterais perigosos.
narrowly defined jobs
definidos limitadamente
to be displaced by robots,
substituídos por robôs,
are just the easiest kinds to build.
são os mais fáceis de construir.
around the world
incrivelmente aborrecidas.
of a call center agent.
de baixos custos operacionais
we brag about lower operating costs
da capacidade mental das pessoas,
of the need for brainpower
and put it into the system.
they click on screens,
elas olham para um ecrã,
do que como seres humanos.
over the next few years,
like clerks and bookkeepers,
escriturários, contabilistas, etc.,
of their work disappear.
seu trabalho desaparecer.
we have to start creating new jobs
temos de criar novos empregos
on the tasks that a person does
nas tarefas que uma pessoa faz
that a person brings to work.
que uma pessoa tem.
at repetitive and constrained work,
com trabalho repetitivo e limitado,
têm uma capacidade espantosa
capability with creativity
that we've never seen before.
que nunca viram antes.
brings a little bit of a surprise
nos traz surpresas
para os seres humanos
already live in this world,
já vivem neste mundo,
e os canalizadores
of too many companies and organizations
companhias e organizações
and do your job.
trabalhar e fazer a sua tarefa.
é mais bem feito por um robô,
se feitas por uma inteligência artificial,
the tasks that will be disappearing
nas tarefas que vão desaparecer
mais significativos para os substituir.
more valuable work that should replace it.
seres humanos como robôs.
that we absolutely hate doing.
o trabalho que odiamos fazer.
Davis at the University of Chicago.
da Universidade de Chicago.
as pessoas não deixem muito de si
don't leave too much of themselves
are amazing on weekends.
extraordinários nos tempos livres.
and what they do on Saturdays.
e no que elas fazem ao sábado.
chefes e atletas.
chefs and athletes.
to being Junior HR Specialist
o Especialista Júnior dos Recursos Humanos
not only sound boring,
não só soam aborrecidos,
a subtle encouragement
and boring job contributions.
limitadas e aborrecidas.
that when you invite people to be more,
convidamos as pessoas a serem mais,
with how much more they can be.
com o que conseguem ser.
para um grande banco
I was working at a large bank
into its company culture.
mais inovação na companhia.
a prototyping contest
um concurso de protótipos
anything that they wanted.
a construir o que quisesse.
the primary limiter to innovation
ou de talento
of the program were amazing.
foram espetaculares.
people to reenvision
pessoas a visionar
to build anything that you wanted
oportunidade para construir qualquer coisa
limitadas aos seus títulos do dia a dia,
limited by their day-to-day job titles,
of different skills and talents
o tipo de aptidões e talentos
that they were trying to solve.
designers, publicitários serem arquitetos,
marketing people being architects,
their ability to write jokes.
a sua capacidade para escrever piadas.
brought their unexpected talents to work
trouxeram os seus talentos para o trabalho
wanting to solve for years.
que queriam resolver há anos.
millions of dollars of value,
de dólares em valor,
touch-tone system for call centers,
sistema de toque-tom para "call-centers",
of the employee working experience.
de trabalho do empregado.
dreamed of using at work.
que nunca tinham pensado usar no trabalho.
pulled me aside and said,
de parte e disse-me:
sido as experiências de trabalho
one of the most intense,
of my entire life,
de toda a minha vida,
as senti como trabalho."
got to be creators and innovators.
puderam ser inventoras e inovadoras.
bugging them for years,
as incomodaram durante anos,
those dreams into a reality.
de tornar os sonhos em realidade.
of what separates us from machines.
do que nos separa das máquinas.
do not get frustrated,
não ficam frustradas,
ficamos frustrados.
and most curious
mais irritados e mais curiosos
into a problem and create change.
soluções e criar mudança.
of new products, new services,
de novos produtos, de novos serviços,
analysts and specialists,
analistas e especialistas,
e proteção de que precisam para crescer
and protection that they need to grow
os empregos à prova de robôs,
to get out of the mindset
que sair da mentalidade
what problems they're inspired to solve
se sentem inspiradas em resolver
they want to bring to work.
para o trabalho.
your Saturday self to work on Wednesdays,
trabalho a personalidade de sábado,
that we have about Mondays
sobre as segundas-feiras
para uma era de máquinas inteligentes
for an era of intelligent machines,
para trabalharem comigo
to our working lives.
para o nosso trabalho.
ABOUT THE SPEAKER
David Lee - Innovation leaderUPS’s David Lee works to create platforms that make it easier for people to turn fuzzy ideas into concrete solutions.
Why you should listen
David Lee is the Vice President of Innovation and the Strategic Enterprise Fund for UPS. In that role, he develops programs that make it easier for smart, creative people to get together and explore ideas. It's clear that great ideas can come from anywhere. His responsibility to help people turn their ideas into tangible, pragmatic solutions. His team coordinates communities, programs, and contests that give people permission to chase down problems that they are personally inspired to address. He is constantly amazed at what happens when thoughtful, passionate people are given room to run.
Lee's career has been filled with interesting opportunities to break down new barriers for large corporations. He has been involved in the launch of dozens of new products, services and businesses within the framework of corporate processes and expectations. Some of those efforts flourished while others failed. Because of those lessons, he looks to create pathways which result in rapid impact and "good failures" whenever possible.
Prior to joining UPS, he led innovation at SunTrust Bank. Lee started his career at Bank of America, where he worked in advanced technology and asset management. There he helped to launch retirement services and a strategic venture capital group. He studied economics at the University of Virginia and went to business school at the University of Chicago.
David Lee | Speaker | TED.com