TED@UPS
David Lee: Why jobs of the future won't feel like work
Dejvid Li: Zašto poslovi budućnosti neće delovati kao posao
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1,916,479 views
Svi smo čuli da će roboti preuzeti najše poslove, ali šta mi možemo učiniti povodom toga? Ekspert za inovacije, Dejvid Li, kaže da bi trebalo da počnemo da dizajniramo poslove koji otkrivaju naše skrivene talente i strasti, ono čime se bavimo tokom vikenda, da bismo išli ukorak sa dobom robotike. „Počnite pitati ljude koji problem žele da reše i koje talente žele da unesu u posao“, kaže Li. „Kada pozovete ljude da budu nešto više, mogu nas zadiviti time koliko mnogo više mogu biti.“
David Lee - Innovation leader
UPS’s David Lee works to create platforms that make it easier for people to turn fuzzy ideas into concrete solutions. Full bio
UPS’s David Lee works to create platforms that make it easier for people to turn fuzzy ideas into concrete solutions. Full bio
Double-click the English transcript below to play the video.
00:12
So there's a lot of valid
concern these days
concern these days
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Ovih dana postoji realna bojazan
00:15
that our technology is getting so smart
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da naša tehnologija postaje toliko pametna
00:17
that we've put ourselves
on the path to a jobless future.
on the path to a jobless future.
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da smo se zaputili u budućnost bez posla.
00:21
And I think the example
of a self-driving car
of a self-driving car
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Smatram da se na primeru samovozećih kola
to, u stvari, najbolje vidi.
00:23
is actually the easiest one to see.
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Dakle, ovo će biti fantastično
iz mnogo različitih razloga.
iz mnogo različitih razloga.
00:25
So these are going to be fantastic
for all kinds of different reasons.
for all kinds of different reasons.
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00:28
But did you know that "driver"
is actually the most common job
is actually the most common job
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Ali, da li ste znali da je vozač,
u stvari, najčešće zanimanje
u stvari, najčešće zanimanje
00:32
in 29 of the 50 US states?
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u 29 od 50 država u SAD?
00:35
What's going to happen to these jobs
when we're no longer driving our cars
when we're no longer driving our cars
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Šta će se desiti sa ovim poslovima
kada više ne budemo vozili kola,
kada više ne budemo vozili kola,
kuvali našu hranu
00:38
or cooking our food
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00:39
or even diagnosing our own diseases?
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ili čak dijagnostifikovali naše bolesti?
00:42
Well, a recent study
from Forrester Research
from Forrester Research
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Pa, nedavna studija
iz istraživanja „Forestera“
iz istraživanja „Forestera“
00:45
goes so far to predict
that 25 million jobs
that 25 million jobs
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ide toliko daleko da predviđa
da bi 25 miliona poslova
da bi 25 miliona poslova
00:48
might disappear over the next 10 years.
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moglo nestati u narednih 10 godina.
00:51
To put that in perspective,
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Poređenja radi,
00:52
that's three times as many jobs lost
in the aftermath of the financial crisis.
in the aftermath of the financial crisis.
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to je tri puta veći gubitak poslova
nego posledica finansijske krize.
nego posledica finansijske krize.
00:58
And it's not just blue-collar jobs
that are at risk.
that are at risk.
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I ne radi se tu samo o riziku
po poslove za radničku klasu.
po poslove za radničku klasu.
01:01
On Wall Street and across Silicon Valley,
we are seeing tremendous gains
we are seeing tremendous gains
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Na Vol Stritu i širom Silicijumske doline
vidimo neverovatan napredak
vidimo neverovatan napredak
01:05
in the quality of analysis
and decision-making
and decision-making
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u kvalitetu analize i odlučivanju
01:07
because of machine learning.
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zbog mašinskog učenja.
01:09
So even the smartest, highest-paid people
will be affected by this change.
will be affected by this change.
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Dakle, čak će i najpametniji, najplaćeniji
ljudi biti pogođeni ovim promenama.
ljudi biti pogođeni ovim promenama.
01:13
What's clear is that no matter
what your job is,
what your job is,
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Sigurno je da će,
bez obzira na to šta vam je posao,
bez obzira na to šta vam je posao,
bar deo, ako ne ceo vaš posao,
01:16
at least some, if not all of your work,
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01:18
is going to be done by a robot
or software in the next few years.
or software in the next few years.
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obavljati roboti ili softveri
u narednih nekoliko godina.
u narednih nekoliko godina.
01:22
And that's exactly why people
like Mark Zuckerberg and Bill Gates
like Mark Zuckerberg and Bill Gates
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I upravo zbog toga ljudi
kao što su Mark Zakerberg i Bil Gejts
kao što su Mark Zakerberg i Bil Gejts
01:26
are talking about the need for
government-funded minimum income levels.
government-funded minimum income levels.
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pričaju o potrebi obezbeđivanja
minimalnog dohotka od strane države.
minimalnog dohotka od strane države.
01:29
But if our politicians can't agree
on things like health care
on things like health care
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Ali, ako naši političari
ne mogu da se slože
ne mogu da se slože
oko pitanja kao što je
zdravstvena zaštita ili čak školska užina,
zdravstvena zaštita ili čak školska užina,
01:32
or even school lunches,
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01:34
I just don't see a path
where they'll find consensus
where they'll find consensus
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jednostavno ne vidim način
da pronađu koncenzus
da pronađu koncenzus
01:36
on something as big and as expensive
as universal basic life income.
as universal basic life income.
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oko nečeg tako velikog i skupog
kao što je jedinstveni osnovni dohodak.
kao što je jedinstveni osnovni dohodak.
Umesto toga, smatram da bi rešenje
trebalo da ponudimo mi iz industrije.
trebalo da ponudimo mi iz industrije.
01:40
Instead, I think the response
needs to be led by us in industry.
needs to be led by us in industry.
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01:44
We have to recognize
the change that's ahead of us
the change that's ahead of us
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Mi moramo prepoznati promene koje dolaze
01:46
and start to design the new kinds of jobs
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i početi da stvaramo nove vrste poslova
01:48
that will still be relevant
in the age of robotics.
in the age of robotics.
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koji će biti potrebni i u doba robotike.
01:52
The good news is that we have
faced down and recovered
faced down and recovered
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Dobra vest je da smo se
već suočili i oporavili
već suočili i oporavili
01:55
two mass extinctions of jobs before.
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od dva masovna izumiranja poslova.
01:58
From 1870 to 1970,
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Od 1870. do 1970. godine
02:00
the percent of American workers
based on farms fell by 90 percent,
based on farms fell by 90 percent,
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procenat američkih radnika
na farmama pao je za 90 posto,
na farmama pao je za 90 posto,
02:05
and then again from 1950 to 2010,
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a zatim ponovo od 1950. do 2010. godine
02:07
the percent of Americans
working in factories
working in factories
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procenat Amerikanaca
koji su radili u fabrikama
koji su radili u fabrikama
02:09
fell by 75 percent.
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opao je za 75 odsto.
02:12
The challenge we face this time,
however, is one of time.
however, is one of time.
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Međutim, izazov sa kojim se susrećemo
ovog puta je jedinstven.
ovog puta je jedinstven.
02:15
We had a hundred years
to move from farms to factories,
to move from farms to factories,
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Imali smo sto godina
da se premestimo sa farmi u fabrike
da se premestimo sa farmi u fabrike
02:18
and then 60 years to fully build out
a service economy.
a service economy.
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i onda još 60 godina da u potpunosti
izgradimo ekonomiju usluga.
izgradimo ekonomiju usluga.
02:21
The rate of change today
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Stopa promena danas
ukazuje na to da ćemo možda imati
10 do 15 godina da se prilagodimo
10 do 15 godina da se prilagodimo
02:23
suggests that we may only have
10 or 15 years to adjust,
10 or 15 years to adjust,
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02:26
and if we don't react fast enough,
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i, ukoliko ne budemo
odreagovali dovoljno brzo,
odreagovali dovoljno brzo,
02:27
that means by the time
today's elementary-school students
today's elementary-school students
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to znači da, dok današnji osnovci
ne postanu studenti,
ne postanu studenti,
02:30
are college-aged,
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moglo bi se desiti da živimo
u svetu robotike,
u svetu robotike,
02:32
we could be living
in a world that's robotic,
in a world that's robotic,
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02:34
largely unemployed and stuck
in kind of un-great depression.
in kind of un-great depression.
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sa velikom nezaposlenošću i zaglavljeni
u nekoj vrsti Nevelike depresije.
u nekoj vrsti Nevelike depresije.
02:39
But I don't think it has to be this way.
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Ali, ne verujem da mora biti tako.
Vidite, radim na inovacijama,
02:41
You see, I work in innovation,
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02:43
and part of my job is to shape how
large companies apply new technologies.
large companies apply new technologies.
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a deo mog posla je oblikovanje načina
na koji kompanije primenjuju
nove tehnologije.
nove tehnologije.
02:48
Certainly some of these technologies
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Naravno, neke od ovih tehnologija
su čak specijalno dizajnirane
da zamene ljudsku radnu snagu.
da zamene ljudsku radnu snagu.
02:50
are even specifically designed
to replace human workers.
to replace human workers.
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02:53
But I believe that if we start
taking steps right now
taking steps right now
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Ali, ja verujem da, ukoliko sada
počnemo sa preduzimanjem koraka
počnemo sa preduzimanjem koraka
02:56
to change the nature of work,
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kako bismo promenili prirodu posla,
02:58
we can not only create environments
where people love coming to work
where people love coming to work
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ne samo da možemo stvoriti okruženje
gde će ljudi voleti da dolaze na posao,
gde će ljudi voleti da dolaze na posao,
03:02
but also generate
the innovation that we need
the innovation that we need
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nego ćemo i stvoriti inovacije
koje su nam potrebne
koje su nam potrebne
03:04
to replace the millions of jobs
that will be lost to technology.
that will be lost to technology.
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da bismo zamenili milione poslova
koji će biti izgubljeni zbog tehnologije.
koji će biti izgubljeni zbog tehnologije.
Verujem da je ključ za sprečavanje
naše budućnosti bez posla
naše budućnosti bez posla
03:08
I believe that the key
to preventing our jobless future
to preventing our jobless future
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03:12
is to rediscover what makes us human,
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ponovno pronalaženje onoga
što nas čini ljudima
što nas čini ljudima
03:14
and to create a new generation
of human-centered jobs
of human-centered jobs
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i stvaranje novih generacija
poslova orijentisanih na ljude
poslova orijentisanih na ljude
03:17
that allow us to unlock
the hidden talents and passions
the hidden talents and passions
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koji nam omogućavaju da otkrijemo
skrivene talente i strasti
skrivene talente i strasti
03:20
that we carry with us every day.
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koje svakodnevno nosimo u sebi.
03:24
But first, I think
it's important to recognize
it's important to recognize
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Ali, pre svega, mislim
da je važno prepoznati
da je važno prepoznati
03:26
that we brought this problem on ourselves.
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da smo sami sebi stvorili ovaj problem.
03:28
And it's not just because, you know,
we are the one building the robots.
we are the one building the robots.
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I to ne samo zato što, znate,
mi pravimo robote,
mi pravimo robote,
03:32
But even though most jobs
left the factory decades ago,
left the factory decades ago,
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nego zato što, iako većina poslova
ne postoji u fabrikama već decenijama,
ne postoji u fabrikama već decenijama,
03:35
we still hold on to this factory mindset
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i dalje se držimo
fabričkog načina razmišljanja
fabričkog načina razmišljanja
03:37
of standardization and de-skilling.
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standardizacije i zamene
kvalifikovanih radnika mašinama.
kvalifikovanih radnika mašinama.
03:40
We still define jobs
around procedural tasks
around procedural tasks
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I dalje definišemo poslove
kroz proceduralne zadatke,
kroz proceduralne zadatke,
03:42
and then pay people for the number
of hours that they perform these tasks.
of hours that they perform these tasks.
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a zatim plaćamo ljude
na osnovu broja radnih sati.
na osnovu broja radnih sati.
Stvorili smo usko definisane poslove
03:46
We've created narrow job definitions
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03:48
like cashier, loan processor
or taxi driver
or taxi driver
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kao što su blagajnik,
kreditni službenik ili taksista,
kreditni službenik ili taksista,
03:51
and then asked people
to form entire careers
to form entire careers
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a onda smo tražili od ljudi
da celu svoju karijeru baziraju
da celu svoju karijeru baziraju
03:53
around these singular tasks.
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na ovim jednostavnim zadacima.
Ovakvi izbori su nas, u stvari,
ostavili sa dve opasne nuspojave.
ostavili sa dve opasne nuspojave.
03:56
These choices have left us with
actually two dangerous side effects.
actually two dangerous side effects.
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03:59
The first is that these
narrowly defined jobs
narrowly defined jobs
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Prva je što će ovi
uskospecijalizovani poslovi
uskospecijalizovani poslovi
04:02
will be the first
to be displaced by robots,
to be displaced by robots,
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biti prvi koji će biti zamenjeni robotima,
04:05
because single-task robots
are just the easiest kinds to build.
are just the easiest kinds to build.
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jer je robote za jednostavne zadatke,
u stvari, najlakše napraviti.
u stvari, najlakše napraviti.
04:08
But second, we have accidentally made it
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Ali, druga nuspojava
koju smo slučajno napravili
koju smo slučajno napravili
04:11
so that millions of workers
around the world
around the world
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jeste da milioni radnika širom sveta
04:13
have unbelievably boring working lives.
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imaju neverovatno dosadne poslovne živote.
04:16
(Laughter)
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(Smeh)
04:18
Let's take the example
of a call center agent.
of a call center agent.
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Uzmimo, na primer,
radnika za podršku u kol centru.
radnika za podršku u kol centru.
04:20
Over the last few decades,
we brag about lower operating costs
we brag about lower operating costs
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Tokom nekoliko proteklih decenija,
hvalili smo se
zbog nižih operativnih troškova
zbog nižih operativnih troškova
04:23
because we've taken most
of the need for brainpower
of the need for brainpower
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jer smo zaposlenom oduzeli
veći deo potrebe za razmišljanjem
veći deo potrebe za razmišljanjem
04:26
out of the person
and put it into the system.
and put it into the system.
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i ugurali ga u sistem.
04:28
For most of their day,
they click on screens,
they click on screens,
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Tokom većeg dela dana
oni klikću po ekranu,
oni klikću po ekranu,
04:31
they read scripts.
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čitaju unapred pripremljeni tekst.
04:33
They act more like machines than humans.
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Ponašaju se više kao mašine
nego kao ljudi.
nego kao ljudi.
04:37
And unfortunately,
over the next few years,
over the next few years,
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I, nažalost, tokom narednih
nekoliko godina,
nekoliko godina,
04:39
as our technology gets more advanced,
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kako naša tehnologija bude napredovala,
04:41
they, along with people
like clerks and bookkeepers,
like clerks and bookkeepers,
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oni, zajedno sa ljudima kao što su
službenici ili bibliotekari,
službenici ili bibliotekari,
04:43
will see the vast majority
of their work disappear.
of their work disappear.
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biće svedoci toga
da većina njihovog posla nestaje.
da većina njihovog posla nestaje.
04:47
To counteract this,
we have to start creating new jobs
we have to start creating new jobs
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Da bismo ovo ublažili,
moramo osmisliti nove poslove
moramo osmisliti nove poslove
04:50
that are less centered
on the tasks that a person does
on the tasks that a person does
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koji su manje skoncentrisani
na zadatke koje osoba obavlja,
na zadatke koje osoba obavlja,
04:52
and more focused on the skills
that a person brings to work.
that a person brings to work.
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a više na veštine koje ona unosi u posao.
04:56
For example, robots are great
at repetitive and constrained work,
at repetitive and constrained work,
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Na primer, roboti su odlični
za ograničenu radnju koja se ponavlja,
za ograničenu radnju koja se ponavlja,
ali ljudska bića imaju
neverovatnu mogućnost
neverovatnu mogućnost
04:59
but human beings have an amazing ability
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05:01
to bring together
capability with creativity
capability with creativity
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da spoje sposobnost i kreativnost
05:04
when faced with problems
that we've never seen before.
that we've never seen before.
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kada se suoče sa problemom
koji nikad ranije nisu videli.
koji nikad ranije nisu videli.
05:07
It's when every day
brings a little bit of a surprise
brings a little bit of a surprise
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To je kada nas svaki dan pomalo iznenadi
05:10
that we have designed work for humans
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time da smo stvorili posao za ljude,
05:12
and not for robots.
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a ne za robote.
05:14
Our entrepreneurs and engineers
already live in this world,
already live in this world,
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Naši preduzetnici i inženjeri
već žive u takvom svetu,
već žive u takvom svetu,
05:17
but so do our nurses and our plumbers
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kao i naše medicinske sestre,
naši vodoinstalateri
naši vodoinstalateri
05:19
and our therapists.
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i naši terapeuti.
05:21
You know, it's the nature
of too many companies and organizations
of too many companies and organizations
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Znate, praksa prevelikog broja
kompanija i organizacija
kompanija i organizacija
05:24
to just ask people to come to work
and do your job.
and do your job.
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je da jednostavno traže od ljudi
da dolaze i obavljaju posao.
da dolaze i obavljaju posao.
05:28
But if you work is better done by a robot,
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Ali, ukoliko roboti
bolje obavljaju vaš posao
bolje obavljaju vaš posao
05:30
or your decisions better made by an AI,
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ili ako bolje odluke od vas
donosi veštačka inteligencija,
donosi veštačka inteligencija,
05:33
what are you supposed to be doing?
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šta se očekuje od vas da radite?
05:36
Well, I think for the manager,
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Pa, što se tiče menadžera,
05:38
we need to realistically think about
the tasks that will be disappearing
the tasks that will be disappearing
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moramo realno da razmislimo
o zadacima koji će nestati
o zadacima koji će nestati
u narednih nekoliko godina
05:41
over the next few years
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i da počnemo planirati smisleniji i
značajniji posao koji ih može zameniti.
značajniji posao koji ih može zameniti.
05:43
and start planning for more meaningful,
more valuable work that should replace it.
more valuable work that should replace it.
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05:47
We need to create environments
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Moramo stvoriti okruženje
05:48
where both human beings and robots thrive.
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gde će se razvijati ljudi i roboti.
05:50
I say, let's give more work to the robots,
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Predlažem: dajte više posla robotima
05:53
and let's start with the work
that we absolutely hate doing.
that we absolutely hate doing.
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i hajde da počnemo sa onim poslovima
koje apsolutno mrzimo da obavljamo.
koje apsolutno mrzimo da obavljamo.
05:57
Here, robot,
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Evo, robote,
05:58
process this painfully idiotic report.
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obradi ovaj bolno idiotski izveštaj.
06:00
(Laughter)
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(Smeh)
06:01
And move this box. Thank you.
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I pomeri ovu kutiju. Hvala ti.
06:03
(Laughter)
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(Smeh)
06:05
And for the human beings,
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A što se ljudskih bića tiče,
06:06
we should follow the advice from Harry
Davis at the University of Chicago.
Davis at the University of Chicago.
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trebalo bi slediti savet Harija Dejvisa
sa Univerziteta u Čikagu.
sa Univerziteta u Čikagu.
On kaže da moramo to napraviti tako
da ljudi ne ostavljaju prevelik deo sebe
da ljudi ne ostavljaju prevelik deo sebe
06:10
He says we have to make it so that people
don't leave too much of themselves
don't leave too much of themselves
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06:13
in the trunk of their car.
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skriven od očiju drugih.
06:15
I mean, human beings
are amazing on weekends.
are amazing on weekends.
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Mislim, ljudska bića
su fenomenalna vikendom.
su fenomenalna vikendom.
06:18
Think about the people that you know
and what they do on Saturdays.
and what they do on Saturdays.
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Razmislite o ljudima koje poznajete
i šta oni rade subotom.
i šta oni rade subotom.
Oni su umetnici, stolari,
kuvari i atletičari,
kuvari i atletičari,
06:21
They're artists, carpenters,
chefs and athletes.
chefs and athletes.
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06:25
But on Monday, they're back
to being Junior HR Specialist
to being Junior HR Specialist
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ali ponedeljkom ponovo postaju
specijalista za ljudske resurse
specijalista za ljudske resurse
06:29
and Systems Analyst 3.
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ili analitičar sistema 3.
06:31
(Laughter)
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(Smeh)
06:34
You know, these narrow job titles
not only sound boring,
not only sound boring,
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Znate, ovi nazivi za uskospecijalizovane
poslove ne samo da su dosadni,
poslove ne samo da su dosadni,
06:38
but they're actually
a subtle encouragement
a subtle encouragement
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nego predstavljaju
i suptilno ohrabrenje ljudima,
i suptilno ohrabrenje ljudima,
06:40
for people to make narrow
and boring job contributions.
and boring job contributions.
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da stvaraju uskogrud i dosadan doprinos.
06:43
But I've seen firsthand
that when you invite people to be more,
that when you invite people to be more,
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Ali, ja sam iz prve ruke video da,
ako zatražite od ljudi da budu nešto više,
ako zatražite od ljudi da budu nešto više,
06:46
they can amaze us
with how much more they can be.
with how much more they can be.
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oni mogu da nas zadive
time koliko bolji mogu biti.
time koliko bolji mogu biti.
06:50
A few years ago,
I was working at a large bank
I was working at a large bank
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Pre nekoliko godina,
radio sam u velikoj banci
radio sam u velikoj banci
koja je pokušavala da uvede više inovacija
u samu kulturu kompanije.
u samu kulturu kompanije.
06:52
that was trying to bring more innovation
into its company culture.
into its company culture.
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Tako smo moj tim i ja osmislili
takmičenje za prototip,
takmičenje za prototip,
06:55
So my team and I designed
a prototyping contest
a prototyping contest
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06:58
that invited anyone to build
anything that they wanted.
anything that they wanted.
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koji je omogućavao svakome
da napravi šta god je hteo.
da napravi šta god je hteo.
07:01
We were actually trying to figure out
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U stvari, pokušavali smo da shvatimo
07:03
whether or not
the primary limiter to innovation
the primary limiter to innovation
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da li je osnovna prepreka inovacijama
nedostatak ideja ili nedostatak talenta,
07:05
was a lack of ideas or a lack of talent,
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a ispostavilo se da nije
ni jedno ni drugo.
ni jedno ni drugo.
07:08
and it turns out it was neither one.
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07:10
It was an empowerment problem.
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Problem je bio u nedostatku podsticanja.
07:12
And the results
of the program were amazing.
of the program were amazing.
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A rezultati programa su bili zadivljujući.
07:16
We started by inviting
people to reenvision
people to reenvision
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Počeli smo sa podsticanjem
ljudi da ponovo osmisle
ljudi da ponovo osmisle
07:18
what it is they could bring to a team.
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šta to oni mogu doneti u tim.
07:20
This contest was not only a chance
to build anything that you wanted
to build anything that you wanted
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Ovo takmičenje nije bila samo prilika
da se napravi šta god želite
da se napravi šta god želite
07:24
but also be anything that you wanted.
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nego i da budete bilo šta što želite.
07:27
And when people were no longer
limited by their day-to-day job titles,
limited by their day-to-day job titles,
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A kada ljudi više nisu bili ograničeni
svojim svakodnevnim titulama,
svojim svakodnevnim titulama,
07:30
they felt free to bring all kinds
of different skills and talents
of different skills and talents
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osećali su se slobodno da pokažu
razne vrste veština i talenata
razne vrste veština i talenata
pri nalaženju rešenja za problem
koji su pokušavali da reše.
koji su pokušavali da reše.
07:33
to the problems
that they were trying to solve.
that they were trying to solve.
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07:36
We saw technology people being designers,
marketing people being architects,
marketing people being architects,
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Videli smo tehničare kao dizajnere,
ljude iz marketinga kao arhitekte,
ljude iz marketinga kao arhitekte,
07:39
and even finance people showing off
their ability to write jokes.
their ability to write jokes.
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i čak sposobnost ljudi iz finansija
za pisanje viceva.
za pisanje viceva.
07:43
(Laughter)
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(Smeh)
07:44
We ran this program twice,
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Ovaj program smo sprovodili dva puta,
07:46
and each time more than 400 people
brought their unexpected talents to work
brought their unexpected talents to work
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a svaki put je više od 400 ljudi
pokazalo neočekivani talenat za rad
pokazalo neočekivani talenat za rad
i rešavanje problema
koje su godinama želeli da reše.
koje su godinama želeli da reše.
07:50
and solved problems that they had been
wanting to solve for years.
wanting to solve for years.
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07:53
Collectively, they created
millions of dollars of value,
millions of dollars of value,
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Zajedno su stvorili
milione dolara vrednosti,
milione dolara vrednosti,
07:56
building things like a better
touch-tone system for call centers,
touch-tone system for call centers,
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stvarajući stvari kao što su bolji sistem
tonskog pozivanja za kol centar,
tonskog pozivanja za kol centar,
08:01
easier desktop tools for branches
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jednostavnije desktop alatke za fajlove,
08:02
and even a thank you card system
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pa čak i sistem sa zahvalnicama
08:04
that has become a cornerstone
of the employee working experience.
of the employee working experience.
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koji je postao kamen temeljac
radnog iskustva zaposlenih.
radnog iskustva zaposlenih.
08:07
Over the course of the eight weeks,
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Tokom osmonedeljnog kursa,
08:09
people flexed muscles that they never
dreamed of using at work.
dreamed of using at work.
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ljudi su pokretali mišiće koje nisu nikad
mogli zamisliti da će koristiti na poslu,
mogli zamisliti da će koristiti na poslu,
08:14
People learned new skills,
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naučili su nove veštine,
08:15
they met new people,
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upoznali su nove ljude
08:18
and at the end, somebody
pulled me aside and said,
pulled me aside and said,
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i, na kraju, neko me je povukao
na stranu i rekao:
na stranu i rekao:
08:21
"I have to tell you,
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„Moram Vam reći,
08:22
the last few weeks has been
one of the most intense,
one of the most intense,
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poslednjih nekoliko nedelja
je bilo jedno od najnapetijih
je bilo jedno od najnapetijih
08:25
hardest working experiences
of my entire life,
of my entire life,
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i najtežih radnih iskustava
u celom mom životu,
u celom mom životu,
08:28
but not one second of it felt like work."
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ali ni jednog trenutka
nije delovalo kao posao.“
nije delovalo kao posao.“
08:32
And that's the key.
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U tome i jeste ključ.
08:33
For those few weeks, people
got to be creators and innovators.
got to be creators and innovators.
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Tokom tih nekoliko nedelja ljudi su
morali da budu stvaraoci i inovatori.
morali da budu stvaraoci i inovatori.
08:38
They had been dreaming of solutions
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Sanjali su o rešenjima problema
08:40
to problems that had been
bugging them for years,
bugging them for years,
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koji su ih mučili godinama,
08:43
and this was a chance to turn
those dreams into a reality.
those dreams into a reality.
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a to je bila šansa da pretvore
te snove u stvarnost.
te snove u stvarnost.
08:46
And that dreaming is an important part
of what separates us from machines.
of what separates us from machines.
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To sanjarenje je važan deo
koji razdvaja nas od mašina.
koji razdvaja nas od mašina.
08:51
For now, our machines
do not get frustrated,
do not get frustrated,
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Za sada, naše mašine
ne postaju isfrustrirane,
ne postaju isfrustrirane,
08:54
they do not get annoyed,
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ne postaju iznervirane
08:55
and they certainly don't imagine.
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i svakako ne zamišljaju.
08:57
But we, as human beings --
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Ali, mi kao ljudska bića
08:59
we feel pain,
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osećamo bol,
09:00
we get frustrated.
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iznerviramo se.
09:02
And it's when we're most annoyed
and most curious
and most curious
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I upravo kad smo najviše iznervirani
ili najzainteresovaniji,
ili najzainteresovaniji,
09:05
that we're motivated to dig
into a problem and create change.
into a problem and create change.
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tada smo motivisani da kopamo
po problemu i stvaramo promene.
po problemu i stvaramo promene.
09:09
Our imaginations are the birthplace
of new products, new services,
of new products, new services,
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Naša mašta je mesto gde se rađaju
novi proizvodi, nove usluge,
novi proizvodi, nove usluge,
09:13
and even new industries.
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pa čak i nove industrije.
09:15
I believe that the jobs of the future
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Verujem da će poslovi budućnosti
09:17
will come from the minds of people
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poteći iz uma ljudi
09:19
who today we call
analysts and specialists,
analysts and specialists,
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koje danas zovemo
analitičari ili specijalisti,
analitičari ili specijalisti,
09:21
but only if we give them the freedom
and protection that they need to grow
and protection that they need to grow
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ali samo ako im damo slobodu i zaštitu
koja im je neophodna za prerastanje
koja im je neophodna za prerastanje
09:25
into becoming explorers and inventors.
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u istraživače i inovatore.
09:28
If we really want to robot-proof our jobs,
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Ako zaista želimo da zaštitimo
naše poslove od robotizovanja,
naše poslove od robotizovanja,
09:30
we, as leaders, need
to get out of the mindset
to get out of the mindset
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mi, kao lideri, moramo
da izađemo iz okvira
da izađemo iz okvira
09:33
of telling people what to do
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u kome govorimo ljudima šta da rade
09:34
and instead start asking them
what problems they're inspired to solve
what problems they're inspired to solve
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i, umesto toga, da počnemo da ih pitamo
koje probleme žele da rešavaju
koje probleme žele da rešavaju
09:38
and what talents
they want to bring to work.
they want to bring to work.
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i koje talente žele da unesu u posao.
09:41
Because when you can bring
your Saturday self to work on Wednesdays,
your Saturday self to work on Wednesdays,
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Jer, ako uspete da dovedete
subotnjeg sebe da radi sredom,
subotnjeg sebe da radi sredom,
09:45
you'll look forward to Mondays more,
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više ćete se radovati ponedeljku,
09:47
and those feelings
that we have about Mondays
that we have about Mondays
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a to osećanje koje imamo o ponedeljku
09:49
are part of what makes us human.
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je ono što nas čini ljudima.
09:52
And as we redesign work
for an era of intelligent machines,
for an era of intelligent machines,
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I dok redizajniramo posao
za eru inteligentnih mašina,
za eru inteligentnih mašina,
09:55
I invite you all to work alongside me
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pozivam vas sve da radite sa mnom
09:57
to bring more humanity
to our working lives.
to our working lives.
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da unesemo više humanosti
u naše radne živote.
u naše radne živote.
10:00
Thank you.
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Hvala vam.
10:01
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
David Lee - Innovation leaderUPS’s David Lee works to create platforms that make it easier for people to turn fuzzy ideas into concrete solutions.
Why you should listen
David Lee is the Vice President of Innovation and the Strategic Enterprise Fund for UPS. In that role, he develops programs that make it easier for smart, creative people to get together and explore ideas. It's clear that great ideas can come from anywhere. His responsibility to help people turn their ideas into tangible, pragmatic solutions. His team coordinates communities, programs, and contests that give people permission to chase down problems that they are personally inspired to address. He is constantly amazed at what happens when thoughtful, passionate people are given room to run.
Lee's career has been filled with interesting opportunities to break down new barriers for large corporations. He has been involved in the launch of dozens of new products, services and businesses within the framework of corporate processes and expectations. Some of those efforts flourished while others failed. Because of those lessons, he looks to create pathways which result in rapid impact and "good failures" whenever possible.
Prior to joining UPS, he led innovation at SunTrust Bank. Lee started his career at Bank of America, where he worked in advanced technology and asset management. There he helped to launch retirement services and a strategic venture capital group. He studied economics at the University of Virginia and went to business school at the University of Chicago.
David Lee | Speaker | TED.com