David Lee: Why jobs of the future won't feel like work
David Lee: Zašto buduća radna mjesta nećemo doživljavati kao posao?
UPS’s David Lee works to create platforms that make it easier for people to turn fuzzy ideas into concrete solutions. Full bio
Double-click the English transcript below to play the video.
concern these days
on the path to a jobless future.
of a self-driving car
for all kinds of different reasons.
is actually the most common job
"vozač" najčešće zanimanje
when we're no longer driving our cars
kad više ne budemo vozili,
from Forrester Research
Forrester Research-a
that 25 million jobs
25 milijuna radnih mjesta
in the aftermath of the financial crisis.
mjesta nego nakon financijske krize.
that are at risk.
we are seeing tremendous gains
ostvaruje se ogroman napredak
and decision-making
will be affected by this change.
one najpametnije i s najboljom plaćom.
what your job is,
čime se bavite,
or software in the next few years.
u narednih nekoliko godina.
like Mark Zuckerberg and Bill Gates
Marka Zuckerberga i Billa Gatesa
government-funded minimum income levels.
prihoda kojeg financira vlada.
on things like health care
dogovoriti ni oko liječničke skrbi,
where they'll find consensus
postići dogovor o nečemu
as universal basic life income.
jedinstveni osnovni životni prihod.
needs to be led by us in industry.
trebamo ponuditi mi u industriji.
the change that's ahead of us
da je promjena neizbježna
in the age of robotics.
faced down and recovered
susreli i oporavili se
izumiranja radnih mjesta.
based on farms fell by 90 percent,
farmama pao je za 90 posto,
working in factories
however, is one of time.
suočavamo tiče se vremena.
to move from farms to factories,
prijelaz s farmi na tvornice,
a service economy.
izgradnju uslužnog gospodarstva.
samo 10 ili 15 godina za prilagodbu,
10 or 15 years to adjust,
today's elementary-school students
in a world that's robotic,
in kind of un-great depression.
i u velikoj krizi.
large companies apply new technologies.
primjenjuju nove tehnologije.
za ljudsku radnu snagu.
to replace human workers.
taking steps right now
počnemo djelovati
where people love coming to work
u kojima će ljudi voljeti ići na posao,
the innovation that we need
i inovaciju kojom će se
that will be lost to technology.
izgubljenih zbog tehnologije.
to preventing our jobless future
budućnosti bez posla
što nas čini ljudima
of human-centered jobs
poslova usredotočenih na ljude,
the hidden talents and passions
skrivene talente i strasti
it's important to recognize
da je važno priznati
we are the one building the robots.
koji izrađujemo robote.
left the factory decades ago,
desetljećima ne odvija u tvornici,
oko proceduralnih zadataka,
around procedural tasks
of hours that they perform these tasks.
broj sati u kojem obave te zadatke.
or taxi driver
ili referenta kredita,
to form entire careers
cijelu karijeru izgrade
actually two dangerous side effects.
dvije opasne posljedice.
narrowly defined jobs
to be displaced by robots,
are just the easiest kinds to build.
najjednostavnije izrađuju.
around the world
u cijelom svijetu
of a call center agent.
agenta u pozivnom centru.
we brag about lower operating costs
niskim operativnim troškovima
of the need for brainpower
and put it into the system.
they click on screens,
over the next few years,
like clerks and bookkeepers,
of their work disappear.
ogromne većine svog posla.
we have to start creating new jobs
stvaranjem novih radnih mjesta,
on the tasks that a person does
zadatke koje osoba obavlja,
that a person brings to work.
ta osoba pridonosi poslu.
at repetitive and constrained work,
koji su ograničeni i ponavljaju se,
capability with creativity
that we've never seen before.
neviđenim problemom.
brings a little bit of a surprise
donose malu dozu iznenađenja
already live in this world,
već žive u takvom svijetu,
ili vodoinstalateri,
of too many companies and organizations
za brojne kompanije i organizacije
and do your job.
dođu na posao i obavljaju ga.
umjetna inteligencija (UI),
zadacima koji će nestajati
the tasks that will be disappearing
vrednije poslove koji će ih zamijeniti.
more valuable work that should replace it.
that we absolutely hate doing.
koji mrzimo više od svega.
Davis at the University of Chicago.
Harryja Davisa sa Sveučilišta u Chicagu.
da ljudi ne ostave velik dio
don't leave too much of themselves
are amazing on weekends.
vikendom su čudesna.
and what they do on Saturdays.
i što oni čine subotom.
chefs and athletes.
vrsni kuhari i sportaši.
to being Junior HR Specialist
mlađi specijalisti za ljudske resurse
not only sound boring,
ne samo da zvuče dosadno,
a subtle encouragement
and boring job contributions.
doprinos na radnom mjestu.
that when you invite people to be more,
da kad osobu potaknete na više,
with how much more they can be.
onime što ima za ponuditi.
I was working at a large bank
radio sam u velikoj banci
into its company culture.
u kulturu kompanije.
natječaj za izradu prototipova
a prototyping contest
anything that they wanted.
da izrade štogod žele.
the primary limiter to innovation
of the program were amazing.
people to reenvision
da se ponovno prisjete
to build anything that you wanted
da svatko izradi ono što želi,
nazivima svojih radnih mjesta,
limited by their day-to-day job titles,
razne vještine i talente
of different skills and talents
that they were trying to solve.
marketing people being architects,
oni iz marketinga arhitekti,
their ability to write jokes.
svoje umijeće u smišljanju viceva.
brought their unexpected talents to work
na stol svoje neočekivane talente
wanting to solve for years.
godinama željeli riješiti.
millions of dollars of value,
milijune dolara vrijednosti,
touch-tone system for call centers,
tonskog sustava za pozivne centre,
of the employee working experience.
radnog iskustva zaposlenika.
dreamed of using at work.
sanjali da će ikad koristiti na poslu.
pulled me aside and said,
u stranu i rekao,
one of the most intense,
jedno od najintenzivnijih,
of my entire life,
u cijelom mom životu,
nisam imao osjećaj da radim."
got to be creators and innovators.
ljudi bili stvaratelji i inovatori.
bugging them for years,
those dreams into a reality.
te snove pretvore u stvarnost.
of what separates us from machines.
razlikujemo od strojeva.
do not get frustrated,
ne možemo isfrustrirati,
and most curious
i najradoznaliji,
into a problem and create change.
i promijenimo stvari.
of new products, new services,
novi proizvodi i usluge,
analysts and specialists,
analitičarima i specijalistima,
and protection that they need to grow
i zaštitu koji su im potrebni da rastu
otporna na robote,
to get out of the mindset
what problems they're inspired to solve
koje probleme osjećaju da mogu riješiti
they want to bring to work.
your Saturday self to work on Wednesdays,
dovesti sebe iz vikend izdanja,
that we have about Mondays
preplavljuje ponedjeljkom,
for an era of intelligent machines,
u eri inteligentnih strojeva,
to our working lives.
naše radne živote.
ABOUT THE SPEAKER
David Lee - Innovation leaderUPS’s David Lee works to create platforms that make it easier for people to turn fuzzy ideas into concrete solutions.
Why you should listen
David Lee is the Vice President of Innovation and the Strategic Enterprise Fund for UPS. In that role, he develops programs that make it easier for smart, creative people to get together and explore ideas. It's clear that great ideas can come from anywhere. His responsibility to help people turn their ideas into tangible, pragmatic solutions. His team coordinates communities, programs, and contests that give people permission to chase down problems that they are personally inspired to address. He is constantly amazed at what happens when thoughtful, passionate people are given room to run.
Lee's career has been filled with interesting opportunities to break down new barriers for large corporations. He has been involved in the launch of dozens of new products, services and businesses within the framework of corporate processes and expectations. Some of those efforts flourished while others failed. Because of those lessons, he looks to create pathways which result in rapid impact and "good failures" whenever possible.
Prior to joining UPS, he led innovation at SunTrust Bank. Lee started his career at Bank of America, where he worked in advanced technology and asset management. There he helped to launch retirement services and a strategic venture capital group. He studied economics at the University of Virginia and went to business school at the University of Chicago.
David Lee | Speaker | TED.com