TEDxToronto 2011
Ariel Garten: Know thyself, with a brain scanner
Arijel Garten (Ariel Garten): Upoznajte sebe pomoću moždanog skenera
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Ariel Garten - Artist, scientist and entrepreneur
As CEO of InteraXon, Ariel Garten works to close the gap between science, art, business and technology. Full bio
As CEO of InteraXon, Ariel Garten works to close the gap between science, art, business and technology. Full bio
Double-click the English transcript below to play the video.
00:15
The maxim, "Know thyself"
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Maksima "Spoznaj sebe"
00:17
has been around since the ancient Greeks.
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postoji još od stare Grčke.
00:19
Some attribute this golden world knowledge to Plato,
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Neki je pripisuju Platonu,
00:22
others to Pythagoras.
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neki Pitagori,
00:24
But the truth is it doesn't really matter which sage said it first,
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ali i nije toliko bitno koji mudrac ju je prvi koristio,
00:27
because it's still sage advice, even today.
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već to da se zadržala do današnjih dana.
00:31
"Know thyself."
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Spoznaj sebe.
00:33
It's pithy
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Precizno pogađa suštinu,
00:35
almost to the point of being meaningless,
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gotovo do tačke besmisla,
00:37
but it rings familiar and true, doesn't it?
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ali zvuči poznato i istinito, zar ne?
00:40
"Know thyself."
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Spoznaj sebe.
00:43
I understand this timeless dictum
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Ja ovu bezvremenu sentencu shvatam
00:45
as a statement about the problems, or more exactly the confusions,
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kao izraz problema, ili, preciznije, konfuzije
00:48
of consciousness.
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spoznaje.
00:50
I've always been fascinated with knowing the self.
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Oduvek me je fasciniralo spoznavanje sebe.
00:52
This fascination led me to submerge myself in art,
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Ta fascinacija me je inspirisala da "uronim" u svet
00:54
study neuroscience
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umetnosti, proučavam neuronauku
00:56
and later to become a psychotherapist.
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i kasnije postanem psihoterapeut.
00:58
Today I combine all my passions
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Danas kombinujem te svoje strasti
01:00
as the CEO of InteraXon,
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kao izvršni direktor InteraXon-a,
01:02
a thought-controlled computing company.
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kompanije koja se bavi stvaranjem umom kontrolisane kompjuterske tehnologije.
01:04
My goal, quite simply,
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Moj cilj, veoma jednostavno,
01:06
is to help people become more in tune
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jeste da pomognem ljudima da budu usklađeniji
01:08
with themselves.
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sa samim sobom.
01:10
I take it from this little dictum,
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On proizlazi iz te kratke sentence,
01:12
"Know thyself."
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Spoznaj sebe.
01:14
If you think about it,
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Kad malo razmislite, uvidećete
01:16
this imperative is kind of the defining characteristic of our species,
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da je ovaj imperativ neka vrsta definisanja svojstva
01:18
isn't it?
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naše vrste, zar ne?
01:20
I mean, it's self-awareness
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Samospoznaja je
01:22
that separates Homo sapiens
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ono što odvaja homosapiensa
01:24
from earlier instances of our mankind.
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od ranijih faza čovečanstva.
01:27
Today we're often too busy
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U današnje vreme smo suviše zauzeti
01:29
tending to our iPhones and iPods
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svojim iPhonima i iPodima
01:31
to really stop and get to know ourselves.
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i nemamo vremena da zastanemo i zaista pogledamo u sebe.
01:34
Under the deluge of minute-to-minute text conversations,
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U poplavi sms komunikacije iz minuta u minut,
01:37
emails, relentless exchange of media channels
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imejlova, neprestanog "bombardovanja" medija novim sadržajima,
01:40
and passwords and apps and reminders and Tweets and tags,
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lozinki, aplikacija, podsetnika, tvitovanja i tagovanja,
01:43
we lose sight of what all this fuss is supposed to be about in the first place:
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gubimo uvid u ono što stoji iza sve te huke i buke,
01:46
ourselves.
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a to smo mi sami.
01:48
Much of the time we're transfixed
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Većinu vremena smo "paralizovani"
01:50
by all of the ways we can reflect ourselves into the world.
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svim načinima kojima izražavamo sebe u odnosu na spoljašnji svet,
01:54
And we can barely find the time to reflect deeply
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i jedva da pronađemo malo vremena da
01:57
back in on our own selves.
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promislimo o svom unutrašnjem "ja".
02:00
We've cluttered ourselves up with all this.
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Upleteni smo u čitavu tu gungulu,
02:02
And we feel like we have to get
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i čini nam se da moramo da se povučemo
02:04
far, far away to a secluded retreat, leaving it all behind.
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daleko u neko izolovano utočište i da ostavimo sve za sobom.
02:07
So we go far away
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I tako odlazimo daleko,
02:09
to the top of a mountain,
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na vrhove planina,
02:11
assuming that perching ourselves on a piece
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pretpostavljajući da će nam boravak tamo
02:13
is bound to give us the respite we need
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doneti preko potreban predah
02:15
to sort the clutter, the chaotic everyday,
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da se izborimo sa gungulom, svakodnevnim haosom,
02:17
and find ourselves again.
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i ponovo pronađemo sebe.
02:19
But on that mountain
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Ali šta je to što povlačenjem na tu planinu
02:21
where we gain that beautiful peace of mind,
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koje nam pruža blaženi duševni mir,
02:24
what are we really achieving?
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zaista postižemo?
02:27
It's really only a successful escape.
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To je zapravo samo uspešan beg.
02:30
Think of the term we use, "Retreat."
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Razmislite o terminu koji koristimo - "povlačenje".
02:32
This is the term that armies use when they've lost a battle.
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To je termin koji se u vojsci koristi nakon izgubljene bitke.
02:35
It means we've got to get out of here.
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To znači da moramo da odemo odavde.
02:37
Is this how we feel about the pressures of our world,
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Da li to odražava ono što osećamo u vezi sa pritiscima današnjice?
02:39
that in order to get inside ourselves,
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Da li je, da bismo spoznali sebe,
02:41
you have to run for the hills?
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potrebno "bežati u brda"?
02:44
And the problem with escaping your day-to-day life
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Problem u begu od svakodnevnice
02:47
is that you have to come home eventually.
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je to što se pre ili kasnije morate vratiti.
02:50
So when you think about it,
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Kada malo razmislite o tome,
02:52
we're almost like a tourist
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mi smo poput turista
02:54
visiting ourselves over there.
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koji posećuju sebe tamo.
02:57
And eventually that vacation's got to come to an end.
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A taj odmor se jednom mora završiti.
03:00
So my question to you is,
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Dakle, moje pitanje je:
03:03
can we find ways to know ourselves
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Možemo li pronaći načine da spoznamo sebe
03:05
without the escape?
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bez da tražimo utočište u begu?
03:07
Can we redefine our relationship
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Možemo li na drugačiji način da definišemo svoj odnos
03:09
with the technologized world
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prema svetu preplavljenom tehnologijom
03:11
in order to have the heightened sense of self-awareness
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u cilju pojačavanja osećaja samosvesti
03:13
that we seek?
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za kojim tragamo?
03:15
Can we live here and now in our wired web
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Možemo li da živimo ovde i sada u svojoj globalnoj mreži
03:18
and still follow those ancient instructions,
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a da se pritom još uvek držimo drevnog saveta
03:21
"Know thyself?"
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Spoznaj sebe?
03:24
I say the answer is yes.
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Ja smatram da je odgovor - da.
03:26
And I'm here today to share a new way
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Ovde sam danas da podelim sa vama novi način
03:28
that we're working with technology to this end
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na koji možemo koristiti tehnologiju
03:30
to get familiar with our inner self
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da spoznamo svoje unutrašnje ja
03:32
like never before --
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kao nikada ranije -
03:34
humanizing technology
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humanizujući tehnologiju
03:36
and furthering that age-old quest of ours
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i unapređujući to vekovno traganje
03:38
to more fully know the self.
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za potpunijom spoznajom sebe.
03:41
It's called thought-controlled computing.
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Zove se umom kontrolisano korišćenje računarske tehnologije.
03:47
You may or may not have noticed
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Verovatno ste primetili
03:49
that I'm wearing a tiny electrode on my forehead.
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da imam malu elektrodu pričvršćenu na čelo.
03:51
This is actually a brainwave sensor
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To je zapravo senzor moždanih talasa
03:53
that's reading the electrical activity of my brain
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koji očitava elektro aktivnost mog mozga
03:55
as I give this talk.
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dok držim ovaj govor.
03:57
These brainwaves are being analyzed and we can see them as a graph.
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Talasi se analiziraju i možemo ih videti predstavljene u grafikonu.
04:00
Let me show you what it looks like.
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Pokazaću vam kako to izgleda.
04:03
That blue line there is my brainwave.
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Ona plava linija predstavlja moje moždane talase.
04:06
It's the direct signal being recorded from my head,
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To je direktni signal koji se beleži iz moje glave,
04:08
rendered in real time.
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prikazan u realnom vremenu.
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The green and red bars show that same signal displayed by frequency,
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Zeleni i crveni deo predstavljaju isti taj signal prikazan frekvencijama,
04:13
with lower frequencies here
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nižim ovde
04:15
and higher frequencies up here.
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a višim tamo.
04:17
You're actually looking inside my head as I speak.
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Bukvalno možete videti šta se odigrava u mojoj glavi dok pričam.
04:22
These graphs are compelling, they're undulating,
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Ovi grafikoni privlače pažnju, talasasti su,
04:25
but from a human's perspective,
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ali iz perspektive čoveka
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they're actually not very useful.
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oni zapravo i nisu od neke koristi.
04:29
That's why we've spent a lot of time
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Zato smo proveli mnogo vremena
04:31
thinking about how to make this data meaningful
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razmišljajući kako da ove podatke učinimo smislenim
04:33
to the people who use it.
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za ljude koji ih koriste.
04:35
For instance, what if I could use this data
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Na primer, šta ako mogu da iskoristim ove podatke
04:38
to find out how relaxed I am at any moment?
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da otkrijem koliko sam opuštena?
04:40
Or what if I can take that information
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Ili ako ih predstavim u
04:42
and put it into an organic shape up on the screen?
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organskom obliku na ekranu?
04:45
The shape on the right over here
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Oblik sa desne strane postaje
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has become an indicator of what's going on in my head.
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pokazatelj procesa koji se odigravaju u mojoj glavi.
04:50
The more relaxed I am,
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Što sam više opuštena,
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the more the energy's going to fall through it.
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više energije će teći kroz njega.
04:54
I may also be interested in knowing
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Možda me interesuje i koliko
04:56
how focused I am,
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sam fokusirana,
04:58
so I can put my level of attention into the circuit board on the other side.
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pa mogu da unesem podatke o nivou pažnje u kontrolnu ploču sa druge strane.
05:01
And the more focused my brain is,
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Što je veći nivo koncentracije,
05:03
the more the circuit board is going to surge with energy.
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veće će biti promene u energiji koje očitava kontrolna tabla.
05:06
Ordinarily, I would have no way of knowing how focused or relaxed I was
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Uobičajeno, ne postoji nikakav opipljiv način
05:09
in any tangible way.
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da saznam koliko sam opuštena ili fokusirana.
05:12
As we know, our feelings about how we're feeling
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Kao što znamo,naša osećanja o tome kako se osećamo
05:14
are notoriously unreliable.
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su nepopravljivo nepouzdana.
05:16
We've all had stress creep up on us without even noticing it
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Svima nam se dogodilo da i ne primetimo koliko se stresa u nama nagomilalo
05:19
until we lost it on someone who didn't deserve it,
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sve dok se ne iskalimo na nekom ko to uopšte ne zaslužuje
05:21
and then we realize that we probably should have checked in with ourselves
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a onda shvatimo da je trebalo da sami to uvidimo
05:24
a little earlier.
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i sprečimo na vreme.
05:26
This new awareness
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Ova nova osvešćenost
05:28
opens up vast possibilities
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otvara ogromne mogućnosti
05:30
for applications that help improve our lives and ourselves.
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za poboljšanje naših života i nas samih.
05:33
We're trying to create technology that uses the insights
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Pokušavamo da stvorimo tehnologiju koja na osnovu uvida u našu unutrašnjost
05:36
to make our work more efficient, our breaks more relaxing
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čini naš rad efikasnijim, a odmor opuštenijim,
05:39
and our connections deeper and more fulfilling than ever.
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naše veze dublje i smislenije nego ikad.
05:43
I'm going to share some of these visions with you in a bit,
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Podeliću neke od ovih vizija sa vama uskoro,
05:46
but first I want to take a look at how we got here.
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ali prvo želim da vam pokažem kako smo stigli do toga.
05:49
By the way, feel free to check in on my head at any time.
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Slobodno bacite pogled na to šta se dešava u mojoj glavi kad god vam odgovara.
05:52
(Laughter)
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(Smeh)
05:54
My team at InteraXon and I
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Moj tim u kompaniji InteraXon i ja radimo na
05:56
have been developing throught-controlled application for almost a decade now.
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umom kontrolisanoj aplikaciji već deset godina.
05:59
In the first phase of development
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U prvoj fazi smo bili oduševljeni količinom
06:01
we were really enthused by all the things we could control with our mind.
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stvari koje se mogu kontrolisati ljudskim umom.
06:04
We were making things activate, light up and work
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Činili smo stvari aktivnim i sjajnim
06:07
just by thinking.
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isključivo razmišljanjem.
06:09
We were transcending the space
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Uspeli smo da premostimo razlike
06:11
between the mind and the device.
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između ljudskog uma i uređaja.
06:13
We brought to life a vast array of prototypes and products
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Oživeli smo ogroman broj prototipa i proizvoda
06:16
that you could control with your mind,
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koje je moguće kontrolisati ljudskim umom,
06:18
like thought-controlled home appliances
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kao što su npr. aparati za domaćinstvo,
06:20
or slot car games or video games
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slot ili vigeo igre,
06:22
or a levitating chair.
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ili levitirajuća stolica.
06:24
We created technology and applications
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Stvorili smo tehnologiju i aplikacije
06:26
that engaged people's imaginations,
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koje su podsticale maštu ljudi,
06:28
and it was really exciting.
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i to je bilo zaista uzbudljivo.
06:30
And then we were asked to do something really big
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A onda smo dobili zadatak da uradimo nešto zaista bitno
06:32
for the Olympics.
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za Olimpijske igre.
06:34
We were invited to create a massive installation
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Trebalo je da napravimo ogromnu instalaciju
06:36
at the Vancouver 2010 winter Olympics,
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na Zimskoj Olimpijadi u Vankuveru 2010.,
06:38
were used in Vancouver,
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koja bi kontrolisala
06:40
got to control the lighting on the C.N. Tower,
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rasvetu na zgradi C.N. Tauera,
06:42
the Canadian Parliament buildings and Niagara Falls
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zgradama kanadskog Parlamenta i Nijagarinim vodopadima,
06:45
from all the way across the country
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a kojom bi se upravljalo sa drugog kraja zemlje
06:48
using their minds.
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snagom ljudskog uma.
06:50
Over 17 days at the Olympics 7,000 visitors from all over the world
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U periodu od 17 dana 7.000 posetilaca Olimpijade
06:53
actually got to individually control the light
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imalo je priliku da pojedinačno kontroliše osvetljenje
06:55
from the C.N. Tower, parliament and Niagara in real time
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sa C.N. Tauera, Parlamenta i Nijagarinih vodopada u realnom vremenu
06:57
with their minds from across the country,
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snagom svog uma, sa udaljenosti
06:59
3,000 km away.
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od 3.000 km.
07:01
So controlling stuff with your mind
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Dakle, kontrolisanje stvari snagom uma
07:03
is pretty cool.
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je prilično kul.
07:05
But we're always interested in multi-tiered levels of human interaction.
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Ali, mi se bavimo i istraživanjem višeslojne ljudske interakcije,
07:08
And so we began looking into inventing
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pa smo započeli rad na osmišljavanju
07:10
thought-controlled applications
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aplikacija kojima upravlja ljudski um
07:12
in a more complex frame than just control.
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na kompleksniji način u odnosu na puko kontolisanje,
07:15
And that was responsiveness.
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a to je povratna sprega.
07:18
We realized that we had a system
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Shvatili smo da postoji sistem
07:20
that allowed technology to know something about you.
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koji omogućava da tehnologija sazna nešto o vama,
07:22
And it could join into the relationship with you.
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i tako se može stvoriti veza između nje i vas.
07:26
We created the responsive room
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Stvorili smo prostoriju za ispitivanje povratne sprege
07:28
where the lights music and blinds adjusted to your state.
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u kojoj su svetlo i muzika bili prilagođeni nečijem stanju.
07:31
They followed these little shifts in your mental activity.
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Kroz ove stvari praćene su promene u mentalnoj aktivnosti.
07:34
So as you settled into relaxation at the end of a hard day,
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Tako da, ako se opuštate na kauču u kancelariji
07:36
on the couch in our office,
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na kraju napornog radnog dana,
07:38
the music would mellow with you.
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i muzika postaje blaža, u skladu sa raspoloženjem.
07:41
When you read, the desk lamp would get brighter.
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Ako čitate, lampa na stolu sija jače.
07:43
If you nod off, the system would know,
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Ako zadremate, sistem će znati za to,
07:46
dimming to darkness as you do.
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i svetla će se prigušiti.
07:49
We then realized that if technology could know something about you
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Shvatili smo da, ako tehnologija "sazna" nešto o ljudima,
07:52
and use it to help you,
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i ako se te informacije iskoriste da nam pomognu,
07:54
there's an even more valuable application than that.
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dobićemo još vredniju primenu.
07:57
That you could know something about yourself.
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Tako možemo saznati nešto novo o sebi.
08:00
We could know sides of ourselves
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Možemo uvideti neke aspekte svoje ličnosti
08:02
that were all but invisible
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kojih nismo ni bili svesni
08:04
and come to see things that were previously hidden.
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i otkriti neke stvari koje su bile skrivene.
08:07
Let me show you an example of what I'm talking about here.
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Pokazaću vam primer za ovo o čemu pričam.
08:09
Here's an application
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Evo aplikacije
08:11
that I created for the iPad.
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koju sam napravila za iPad.
08:13
So the goal of the original game Zen Bound
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Cilj originalne Zen Baund igrice
08:15
is to wrap a rope around a wooden form.
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je obmotati uže oko određene figure od drveta.
08:17
So you use it with your headset.
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Igramo je pomoću uređaja koji je pričvšćen za glavu.
08:19
The headset connects wirelessly to an iPad or a smartphone.
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Ovaj uređaj je bežičnom konekcijom povezan sa iPad-om ili smartfonom.
08:22
In that headset
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U njemu se nalaze
08:24
you have fabric sensors on your forehead and above the ear.
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senzori prikačeni na čelo i iznad uha.
08:27
In the original Zen Bound game,
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U originalnoj igrici, igra se tako što
08:29
you play it by scrolling your fingers over the pad.
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se prstima skroluje po ekranu.
08:32
In the game that we created, of course,
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U igrici koju smo mi osmislili,
08:34
you control the wooden form that's on the screen there
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drvena figura na ekranu
08:36
with your mind.
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se kontroliše umom.
08:38
As you focus on the wooden form,
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Ako se skoncentrišete na tu figuru,
08:40
it rotates.
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ona će se okretati.
08:42
The more you focus, the faster the rotation.
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Što ste više skoncentrisani, rotacija je brža.
08:45
This is for real.
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Ovo je stvarno moguće.
08:47
This is not a fake.
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Nije laž.
08:49
What's really interesting to me though
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Ono što je meni interesantno
08:51
is at the end of the game you get stats and feedback
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je to da se po završenoj igrici mogu dobiti statistički podaci
08:53
about how you did.
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i fidbek o tome koliko ste bili uspešni.
08:55
You have graphs and charts
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Postoje grafikoni i tabele
08:57
that tell you how your brain was doing --
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sa podacima o tome kako se vaš mozak ponašao -
08:59
not just how much rope you used or what your high score is,
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ne samo o tome koliko ste užeta iskoristili ili koji je vaš najbolji
09:02
but what was going on
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rezultat, nego i to šta se dešavalo
09:04
inside of your mind.
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unutar vašeg uma.
09:06
And this is valuable feedback
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A to su dragoceni povratni podaci
09:08
that we can use to understand what's going on
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koje možemo da koristimo da saznamo
09:11
inside of ourselves.
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šta se dešava unutar nas.
09:14
I like to call this
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Volim da ovaj proces nazivam
09:16
"intra-active."
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intra - aktivnim.
09:18
Normally we think about technology
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Obično tehnologiju doživljavamo
09:20
as interactive.
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kao interaktivnu.
09:22
This technology
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Ova tehnologija
09:24
is intra-active.
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je intra - aktivna.
09:26
It understands what's inside of you
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Ona razume šta se dešava unutar vas
09:29
and builds a sort of responsive relationship
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i gradi neku vrstu povratne sprege
09:32
between you and your technology
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između vas i tehnologije.
09:34
so that you can use this information
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Podaci koje dobijamo ovim putem
09:36
to move you forward.
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mogu nam pomoći da napredujemo,
09:38
So you can use this information
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da razumemo svoju
09:40
to understand you in a responsive loop.
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ulogu u povratnoj sprezi.
09:43
At InteraXon,
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U kompaniji InteraXon,
09:47
intra-active technology
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intra-aktivna tehnologija
09:50
is one of our really defining mandates.
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je ona koja nas zaista definiše.
09:53
It's how we understand the world inside
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To je način na koji razumemo svet iznutra
09:56
and reflect it outside
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i izražavamo sebe spolja
09:58
into this tight loop.
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u toj čvrstoj sprezi.
10:01
For example, thought-controlled computing
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Na primer, umom kontrolisana kompjuterska tehnologija
10:04
can teach children with ADD
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može da nauči decu koja pate od poremećaja pažnje
10:06
how to improve their focus.
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kako da poboljšaju koncentraciju.
10:08
With ADD, children have a low proportion of beta waves for focus states
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Deca sa ovim sindromom imaju nisku proporciju beta talasa
10:12
and a high proportion of theta states.
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za stanje fokusa i visoku proporciju teta stanja.
10:14
So you can create applications that reward focused brain states.
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Za njih se može napraviti aplikacija koja nagrađuje stanja fokusa.
10:17
So you can imagine kids playing video games with their brain waves
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Zamislite decu koja igraju video igrice snagom svojih moždanih talasa
10:20
and improving their ADD symptoms as they do it.
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i uz to rešavaju problem poremećaja pažnje.
10:23
This can be as effective as Ritalin.
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To može delovati jednako efikasno kao i ritalin.
10:26
Perhaps even more importantly,
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Ono što je možda od još većeg značaja,
10:28
thought-controlled computing can give children with ADD
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jeste da ovakva kompjuterska tehnologija može da
10:30
insights into their own fluctuating mental states,
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pruži uvid ovoj deci u oscilacije njihovih mentalnih stanja,
10:33
so they can better understand themselves
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tako da mogu bolje da razumeju sebe
10:35
and their learning needs.
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i svoje potrebe pri učenju.
10:37
The way these children will be able to use their new awareness to improve themselves
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Nova svest o rešavanju ovog problema može da pomogne
10:41
will upend many of the damaging and widespread social stigmas
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deci da rade na sebi i da poboljšaju svoje stanje, što bi drastično uticalo na
10:44
that people who are diagnosed as different
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sprečavanje raširene i štetne društvene stigmatizacije
10:46
are challenged with.
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sa kojom se ove osobe susreću.
10:48
We can peer inside our heads
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Možemo da pogledamo šta se zbiva unutar naših glava,
10:50
and interact with what was once locked away from us,
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i stupimo u interaktivnu vezu sa nečim što nam ranije nije bilo dostupno,
10:52
what once mystified and separated us.
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nečim što nas je nekada zbunjivalo i razdvajalo.
10:57
Brainwave technology can understand us, anticipate our emotions
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Tehnologija moždanih talasa može da nas razume, da predvidi naša osećanja
11:00
and find the best solutions for our needs.
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i pronađe najbolje rešenje za naše potrebe.
11:02
Imagine this collected awareness of the individual
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Zamislite svu ovu sakupljenu svest pojedinca
11:05
computed and reflected across an entire lifespan.
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kompjuterski obrađenu i prikazanu kroz čitav životni vek.
11:08
Imagine the insights that you can gain
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Zamislite koliko toga se može saznati
11:10
from this kind of second sight.
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iz drugačije perspektive.
11:12
It would be like plugging into your own personal Google.
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Bilo bi to kao da ste se konektovali na svoj sopstveni Gugl.
11:15
On the subject of Google,
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Govoreći o Guglu,
11:17
today you can search and tag images
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danas možete naći i označiti slike
11:19
based on the thoughts and feelings you had while you watched them.
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u odnosu na misli i osećanja koja ste imali dok ste ih gledali.
11:22
You can tag pictures of baby animals as happy,
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Možete obeležiti slike mladunaca životinja kao srećne,
11:24
or whatever baby animals are to you,
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ili bilo kojim drugim osećanjem koje oni izazivaju u vama,
11:27
and then you can search that database,
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a onda možete istraživati bazu podataka,
11:29
navigating with your feelings,
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rukovodeći se svojim osećanjima,
11:31
rather than the keywords that just hint at them.
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a ne ključnim rečima koje su samo nagoveštaj.
11:34
Or you could tag Facebook photos
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Ili možete da obeležite fotografije na Fejsbuku
11:36
with the emotions that you had associated
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emocijama koje vas vežu
11:39
with those memories
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za te uspomene,
11:41
and then instantly prioritize
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i time odmah date prioritet
11:43
the streams that catch your attention,
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stvarima koje vam privlače pažnju
11:45
just like this.
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ovako.
11:48
Humanizing technology
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Humanizovanje tehnologije je uzimanje
11:50
is about taking what's already natural about the human-tech experience
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onoga što već prirodno postoji u odnosu ljudi i tehnologije
11:53
and building technology seamlessly in tandem with it.
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i stvaranje tehnologije u skladu sa tim.
11:56
As it aligns with our human behaviors,
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Usklađujući se sa ljudskim ponašanjem,
11:58
it can allow us to make better sense of what we do
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tehnologija nam može pružiti svest o tome šta radimo,
12:01
and, more importantly, why,
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i još važnije, zašto to radimo,
12:04
creating a big picture
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stvarajući širu sliku
12:06
out of all the important little details
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napravljenu od mnogo malih ali bitnih detalja
12:08
that make up who we are.
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od kojih smo sačinjeni.
12:10
With humanized technology
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Uz pomoć humanizovane tehnologije
12:12
we can monitor the quality of your sleep cycles.
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možemo pratiti kvalitet ciklusa spavanja.
12:14
When our productivity starts to slacken,
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Kada produktivnost počne da opada,
12:17
we can go back to that data
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možemo se vratiti na podatke
12:19
and see how we can make more effective balance
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i pogledati kako možemo napraviti bolju ravnotežu
12:21
between work and play.
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između posla i zabave.
12:23
Do you know what causes fatigue in you
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Znate li šta izaziva umor kod vas,
12:25
or what brings out your energetic self,
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a šta povećava nivo energije,
12:27
what triggers cause you to be depressed
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šta vas čini depresivnim,
12:30
or what fun things are going to bring you out of that funk?
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a šta vam pričinjava uživanje?
12:34
Imagine if you had access to data
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Zamislite da imate pristup podacima
12:36
that allowed you to rank on a scale of overall happiness
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koji, na skali sveukupne sreće, pružaju mogućnost
12:39
which people in your life made you the happiest,
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rangiranja ljudi koji su vas učinili najsrećnijim,
12:42
or what activities brought you joy.
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ili aktivnosti koje su vam pričinile najviše zadovoljstva.
12:45
Would you make more time for those people? Would you prioritize?
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Da li biste provodili više vremena sa tim ljudima? Da li biste imali prioritete?
12:48
Would you get a divorce?
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Da li biste se razveli?
12:51
What thought-controlled computing can allow you to do
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Ono što umom kontrolisana kompjuterska tehnologija
12:53
is build colorful layered pictures of our lives.
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omogućava je stvaranje živih, slojevitih slika naših života.
12:56
And with this, we can get the skinny on our psychological happenings
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Uz pomoć toga, moguće je dobiti precizne podatke o psihološkim
12:59
and build a story of our behaviors over time.
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procesima, i stvoriti uvid u naše ponašanje kroz vreme.
13:02
We can begin to see the underlying narratives
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Možemo spoznati stvari koje postoje ispod površine
13:04
that propel us forward
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koje nam daju podsticaj,
13:06
and tell us about what's going on.
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i pružaju detaljniji uvid u to šta se dešava.
13:09
And from this,
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Na taj način, možemo naučiti
13:11
we can learn how to change the plot, the outcome
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kako da menjamo stvari i utičemo na ishod
13:13
and the character
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i karakter
13:15
of our personal stories.
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naših ličnih priča.
13:17
Two millennia ago,
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Pre dva milenijuma,
13:19
those Greeks had some powerful insights.
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Grci su uočili neke zaista moćne istine.
13:22
They knew that a fundamental piece falls into place
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Znali su da će se najvažniji deo slagalice uklopiti
13:25
when you start to live out their little phrase,
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u čitavu sliku jednom kada se ljudi počnu ponašati u skladu sa
13:28
when you come into contact with yourself.
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tom njihovom kratkom izrekom, kada ostvare kontakt sa samim sobom.
13:31
They understood the power of human narrative
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Oni su razumeli snagu ljudske priče
13:34
and the value that we place on humans
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i vrednost čoveka
13:36
as changing, evolving and growing.
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kao bića koje se menja, evoluira, raste.
13:39
But they understood something more fundamental --
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Ali oni su razumeli i još jednu, važniju stvar -
13:42
the sheer joy in discovery,
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a to je sama radost otkrivanja,
13:45
the delight and fascination that we get from the world
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zadovoljstvo i fascinacija koju nam pruža svet oko nas
13:48
and being ourselves in it,
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i mi sami kao deo tog sveta,
13:50
the richness that we get
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bogatstvo koje nam pruža
13:52
from seeing, feeling and knowing the lives that we are.
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posmatranje, osećanje i spoznaja života koji smo mi sami.
13:55
My mom's an artist,
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Moja majka je umetnica,
13:57
and as a child I'd often see her bring things to life with the stroke of a brush.
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i kao dete sam često gledala kako je oživljavala stvari jednim potezom četkice.
14:00
One moment it was all white space, pure possibility.
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U jednom trenutku postojalo je samo prazno platno, otvoreno za različite mogućnosti.
14:03
The next, it was alive
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U sledećem, postajalo je živo,
14:05
with her colorful ideas and expressions.
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puno raznobojnih ideja i izražaja.
14:08
As I sat easel-side,
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Dok sam sedela kraj štafelaja,
14:10
watching her transform canvas after canvas,
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posmatrajući je kako oslikava platno za platnom,
14:13
I learned that you could create your own world.
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naučila sam da je moguće stvoriti svoj sopstveni svet.
14:17
I learned that our own inner worlds --
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Naučila sam da naši unutrašnji svetovi -
14:19
our ideas, emotions and imaginations --
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naše ideje, osećanja i mašta nisu, zapravo,
14:22
were, in fact, not bound by our brains and bodies.
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ograničeni našim mozgom i telom.
14:26
If you could think it, if you could discover it,
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Ako smo u stanju da zamislimo određene ideje,
14:29
you could bring it to life.
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da ih otkrijemo, onda možemo i da ih oživimo.
14:32
To me, thought-controlled computing
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Za mene, umom kontrolisano korišćenje kompjutera
14:34
is as simple and powerful as a paintbrush --
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je jednako jednostavno i moćno kao i potez četkicom
14:36
one more tool to unlock and enliven
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po platnu - to je još jedno od "oruđa" kojim možemo da oslobodimo
14:39
the hidden worlds within us.
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i oživimo skrivene svetove unutar nas.
14:41
I look forward to the day
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Radujem se danu
14:43
that I can sit beside you, easel-side,
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kada ću moći da sedim pored vas,
14:46
watching the world that we can create
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i posmatram svet koji stvaramo
14:48
with our new toolboxes
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i nove stvari koje otkrivamo
14:50
and the discoveries that we can make
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o sebi, služeći se
14:52
about ourselves.
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novim uređajima.
14:54
Thank you.
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Hvala.
14:56
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Ariel Garten - Artist, scientist and entrepreneurAs CEO of InteraXon, Ariel Garten works to close the gap between science, art, business and technology.
Why you should listen
Ariel Garten is the CEO and co-founder of InteraXon, which creates thought controlled computing products and applications. Ariel has also researched at the Krembil Neuroscience Institute studying hippocampal neurogenesis, displayed work at the Art Gallery of Ontario, been head designer at a fashion label, and opened Toronto Fashion Week. Referred to as the “Brain Guru”, Ariel and her team’s work has been featured in hundreds of articles in over 20 countries.
Ariel Garten | Speaker | TED.com