TEDxDublin
Aris Venetikidis: Making sense of maps
Aris Venetikidis: Kako naći smisao u mapama?
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Kartograf Aris Venetikidis je fasciniran mapama koje crtamo u umu dok se krećemo gradom - manje nalik mapama ulica, a više poput šematskih dijagrama, apstraktnih slika odnosa između različitih mesta. Šta možemo da naučimo iz ovih mentalnih mapa da bismo pravili bolje stvarne mape? Kao scenario za testiranje, on ponovo crta čuvenu dablinsku autobusku mapu. (Snimljeno na TEDxDublin)
Double-click the English transcript below to play the video.
00:15
What I do is I organize information. I'm a graphic designer.
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Ono čim se bavim je organizovanje informacija.
Ja sam grafički dizajner.
Ja sam grafički dizajner.
00:19
Professionally, I try to make sense
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U svom poslu pokušavam da napravim smisao
00:21
often of things that don't make much sense themselves.
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od stvari koje često nemaju mnogo smisla.
00:25
So my father might not understand what it is
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Tako da moj otac možda neće razumeti šta je to
00:27
that I do for a living.
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što radim da zaradim za hleb.
00:29
His part of my ancestry has been farmers.
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Moji preci sa njegove strane su bili zemljoradnici.
00:31
He's part of this ethnic minority called the Pontic Greeks.
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On je pripadnik etničke manjine zvane Pontski Grci.
00:35
They lived in Asia Minor, and fled to Greece
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Živeli su u Maloj Aziji i pobegli su u Grčku
00:39
after a genocide about a hundred years ago,
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nakon genocida pre oko sto godina
00:41
and ever since that, migration has somewhat been
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i od tog trenutka, migracija je na neki način postala
00:44
a theme in my family.
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tema u mojoj porodici.
00:46
My father moved to Germany, studied there, and married,
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Moj otac je emigrirao u Nemačku, tamo studirao i oženio se
00:50
and as a result, I now have this half-German brain
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i kao rezultat toga ja sada imam polunemački mozak
00:55
with all the analytical thinking
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sa svim analitičkim mišljenjem
00:57
and that slight dorky demeanor that comes with that.
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i pomalo štreberskim stavom koji ide uz to.
01:00
And of course it meant that I was a foreigner in both countries,
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To je takođe značilo da sam stranac u obe zemlje,
01:03
and that of course made it pretty easy for me
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a to mi je naravno vrlo olakšalo
01:06
to migrate as well, in good family tradition, if you like.
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da migriram, u dobroj porodičnoj tradiciji, da tako kažem.
01:11
But of course, most journeys that we undertake
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Ali naravno, većina putovanja na koje se uputimo
01:13
from day to day are within a city, and especially
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iz dana u dan su u okvirima grada, a naročito
01:17
if you know the city, getting from A to B
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ako znate grad, doći od tačke A do tačke B
01:20
may seem pretty obvious, right?
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izgleda prilično očigledno, zar ne?
01:23
But the question is, why is it obvious?
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Ali pitanje je, zašto je to očigledno?
01:27
How do we know where we're going?
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Kako znamo kuda idemo?
01:29
So I washed up on a Dublin ferry port
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Završio sam u Dablinskoj trajektnoj luci
01:32
about 12 years ago, a professional foreigner, if you like,
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preko oko 12 godina, profesionalni stranac, da tako kažem,
01:35
and I'm sure you've all had this experience before, yeah?
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siguran sam da ste svi nekad pre imali ovo iskustvo, zar ne?
01:39
You arrive in a new city, and your brain is trying
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Dođete u novi grad i vaš mozak pokušava
01:43
to make sense of this new place.
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da nađe neki smisao u ovom novom mestu.
01:45
Once you find your base, your home,
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Kada nađete vašu bazu, vašu kuću,
01:48
you start to built this cognitive map of your environment.
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krenete da pravite kognitivnu mapu svog okruženja.
01:53
It's essentially this virtual map that only exists
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To je u suštini virtuelna mapa koja postoji samo
01:55
in your brain. All animal species do it,
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u vašem mozgu. Sve životinjske vrste to rade,
01:58
even though we all use slightly different tools.
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iako svi koristimo blago drukčije alate.
02:01
Us humans, of course, we don't move around
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Mi ljudi naravno ne idemo unaokolo
02:04
marking our territory by scent, like dogs.
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označavajući našu teritoriju mirisom, kao psi.
02:07
We don't run around emitting ultrasonic squeaks, like bats.
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Ne jurimo unaokolo praveći ultrazvučne piskove,
kao slepi miševi.
kao slepi miševi.
02:13
We just don't do that,
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Jednostavno to ne radimo,
02:14
although a night in the Temple Bar district can get pretty wild. (Laughter)
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iako u ulici punoj kafana zna da bude prilično ludo.
(Smeh)
(Smeh)
02:20
No, we do two important things to make a place our own.
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Ne, mi činimo dve važne stvari
kako bismo neko mesto označili kao svoje.
kako bismo neko mesto označili kao svoje.
02:23
First, we move along linear routes.
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Prvo, krećemo se pravolinijskim putanjama.
02:26
Typically we find a main street, and this main street
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Obično nađemo glavnu ulicu i onda ta glavna ulica
02:30
becomes a linear strip map in our minds.
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postaje mentalna skica mape u našim mislima.
02:33
But our mind keeps it pretty simple, yeah?
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Ali naš um ih pravi prilično jednostavnim, zar ne?
02:35
Every street is generally perceived as a straight line,
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Svaka ulica se obično doživljava kao prava linija
02:38
and we kind of ignore the little twists and turns that the streets make.
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i kao da ignorišemo mala vijuganja
i skretanja koje ulica pravi.
i skretanja koje ulica pravi.
02:42
When we do, however, make a turn into a side street,
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Međutim, kada skrenemo u sporednu ulicu,
02:45
our mind tends to adjust that turn to a 90-degree angle.
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naš um teži da to skretanje pretvori
u ugao od 90 stepeni.
u ugao od 90 stepeni.
02:50
This of course makes for some funny moments
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To naravno dovodi do smešnih trenutaka
02:52
when you're in some old city layout that follows some sort of
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kada se nalazite u nekom starom gradu koji prati neku vrstu
02:57
circular city logic, yeah?
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kružne logike grada, zar ne?
03:00
Maybe you've had that experience as well, right?
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Možda ste i vi već imali takvo iskustvo?
03:02
Let's say you're on some spot on a side street that projects
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Recimo da se nalazite negde u sporednoj ulici koja se pruža
03:05
from a main cathedral square, and you want to get to
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od glavnog trga katedrale i želite da dođete do
03:09
another point on a side street just like that.
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druge tačke na sporednoj ulici.
03:12
The cognitive map in your mind may tell you, "Aris,
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Kognitivna mapa u vašem umu vam kaže: "Aris,
03:18
go back to the main cathedral square, take
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idi nazad do glavnog trga katedrale, skreni
03:20
a 90-degree turn, and walk down that other side street."
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pod uglom od 90 stepeni i pređi na drugu stranu ulice."
03:23
But somehow you feel adventurous that day,
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Ali tog dana se nekako osećate avanturistički
03:26
and you suddenly discover that the two spots
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i odjednom otkrijete da su te dve tačke
03:30
were actually only a single building apart.
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zapravo bile udaljene samo jednu zgradu.
03:33
Now, I don't know about you, but I always feel like I find
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Ne znam za vas, ali ja se uvek osećam kao da nađem
03:36
this wormhole or this inter-dimensional portal.
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tunel ili interdimenzionalni portal.
03:40
So we move along linear routes
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Tako da se mi krećemo pravolinijskim putanjama
03:43
and our mind straightens streets and perceives turns
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i naš um ispravlja ulice i poima skretanja kao
03:48
as 90-degree angles.
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uglove od 90 stepeni.
03:50
The second thing that we do to make a place our own
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Druga stvar koju činimo da označimo mesto kao svoje
03:53
is we attach meaning and emotions to the things
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je pridodavanje značenja i emocija stvarima
03:57
that we see along those lines.
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koje vidimo duž ovih putanja.
04:00
If you go to the Irish countryside, and you ask an old lady
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Ako odete u neko selo u Irskoj i ako upitate staricu
04:04
for directions, brace yourself for some elaborate
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za pravac, spremite se na podugačke
04:08
Irish storytelling about all the landmarks. Yeah?
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irske priče o orijentirima.
04:12
She'll tell you the pub where her sister used to work,
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Starica će vam reći za pab u kojem je radila njena sestra
04:15
and go past the church where I got married, that kind of thing.
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i da prođete pored crkve gde se udala, takve stvari.
04:19
So we fill our cognitive maps with these markers of meaning.
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Dakle, popunjavamo kognitivne mape
markerima sa značenjem.
markerima sa značenjem.
04:23
What's more, we abstract,
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Čak, mi apstrahujemo,
04:26
repeat patterns, and recognize them.
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ponavljamo obrasce i prepoznajemo ih.
04:29
We recognize them by the experiences,
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Prepoznajemo ih iz iskustva
04:32
and we abstract them into symbols.
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i apstrahujemo ih u simbole.
04:35
And of course, we are all capable
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I naravno, sposobni smo
04:38
of understanding these symbols. (Laughter)
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da razumemo ove simbole.
(Smeh)
(Smeh)
04:41
What's more, we're all capable of understanding
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Štaviše, sposobni smo da razumemo
04:44
the cognitive maps, and you are all capable
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kognitivne mape, a vi ste sposobni
04:48
of creating these cognitive maps yourselves.
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da sami pravite ove kognitivne mape.
04:51
So next time, when you want to tell your friend how to get to your place,
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Tako da sledeći put kad budete hteli da
objasnite prijatelju kako da dođe do vas,
objasnite prijatelju kako da dođe do vas,
04:54
you grab a beermat, grab a napkin,
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uzmite podmetač za pivo ili uzmite salvetu
04:57
and you just observe yourself create this awesome piece
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i samo posmatrajte kako pravite ovaj sjajan primerak
05:02
of communication design. It's got straight lines.
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komunikacionog dizajna. Ima prave linije.
05:05
It's got 90 degree corners.
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Ima skretanja sa uglovima od 90 stepeni.
05:08
You might add little symbols along the way.
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Možda dodate male simbole duž puta.
05:10
And when you look at what you've just drawn,
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I kada pogledate to što ste nacrtali,
05:14
you realize it does not resemble a street map.
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shvatite da to ne liči na mapu ulice.
05:19
If you were to put an actual street map
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Kada biste postavili pravu mapu ulice
05:21
on top of what you've just drawn, you'd realize your streets
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preko toga što ste upravo nacrtali, shvatili biste da bi vaše
05:25
and the distances, they'd be way off.
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ulice i vaše udaljenosti bile potpuno pogrešne.
05:28
No, what you've just drawn
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Ne, to što ste upravo nacrtali
05:30
is more like a diagram or a schematic.
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više liči na dijagram ili šemu.
05:34
It's a visual construct of lines, dots, letters,
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To je vizuelni konstrukt linija, tačaka, slova,
05:39
designed in the language of our brains.
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dizajniran u jeziku našeg mozga.
05:42
So it's no big surprise that the big information design icon
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Tako da nije čudo što poznatu ikonu dizajna informacija
05:47
of the last century, the pinnacle of showing everybody
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prošlog veka, vrhunac objašnjavanja kako se stiže
05:52
how to get from A to B, the London Underground map,
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od tačke A do tačke B, mape londonskog metroa,
05:55
was not designed by a cartographer or a city planner.
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nije osmislio kartograf ili gradski planer.
06:00
It was designed by an engineering draftsman.
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Napravio ju je crtač inženjerskih planova.
06:04
In the 1930s, Harry Beck applied the principles of
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Heri Bek je 1930-ih primenio principe
06:08
schematic diagram design, and changed
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dizajna šematskih dijagrama i zauvek promenio
06:12
the way public transport maps are designed forever.
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način na koji se prave mape javnog prevoza.
06:16
Now the very key to the success of this map
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Ključ uspeha ove mape
06:20
is in the omission of less important information
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je u izostavljanju manje važnih informacija
06:24
and in the extreme simplification.
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i u ogromnom uprošćavanju.
06:27
So straightened streets, corners of 90 and 45 degrees,
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Dakle pravolinijske ulice, uglovi od 90 ili 45 stepeni,
06:31
but also the extreme geographic distortion in that map.
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ali isto tako krajnje geografsko iskrivljenje mape.
06:37
If you were to look at the actual locations of these stations,
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Ako biste pogledali pravi položaj ovih stanica,
06:41
you'd see they're very different. Yeah?
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videli biste da su one skroz drukčije.
06:44
But this is all for the clarity of the public tube map.
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Ali to je sve u cilju jasnoće mape javnog prevoza.
06:48
Yeah? If you, say, wanted to get from Regent's Park Station
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Ako biste, na primer, hteli da dođete
od stanice Ridžents Park
od stanice Ridžents Park
06:51
to Great Portland Street, the tube map would tell you,
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do Grejt Portland ulice, mapa prevoza bi vam rekla
06:55
take the tube, go to Baker Street, change over, take another tube.
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da odete na podzemni voz do Bejker Strita i
presednete na drugi voz.
presednete na drugi voz.
07:00
Of course, what you don't know is that the two stations
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Naravno, ono što ne biste znali je da su te dve stanice
07:03
are only about a hundred meters apart.
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u stvarnosti udaljene oko sto metara.
07:06
Now we've reached the subject of public transport,
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Dotakli smo temu javnog prevoza,
07:09
and public transport here in Dublin
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a javni prevoz ovde u Dablinu
07:12
is a somewhat touchy subject. (Laughter)
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je pomalo škakljiva tema.
(Smeh)
(Smeh)
07:16
For everybody who does not know the public transport here in Dublin,
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Za svakoga ko ne poznaje javni prevoz ovde u Dablinu,
07:20
essentially we have this system of local buses
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u suštini imamo sistem lokalnih autobusa
07:22
that grew with the city. For every outskirt that was added,
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koji se širio sa rastom grada.
Za svako novo prigradsko naselje
Za svako novo prigradsko naselje
07:26
there was another bus route added running
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dodata je nova autobuska linija koja je išla
07:29
from the outskirt all the way to the city center,
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od prigradskog naselja do centra grada
07:33
and as these local buses approach the city center,
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i kako ovi lokalni autobusi prilaze centru grada,
07:37
they all run side by side, and converge in pretty much
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oni se kreću jedan do drugog i praktično se slivaju
07:40
one main street.
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u jednu glavnu ulicu.
07:43
So when I stepped off the boat 12 years ago,
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Kada sam pre 12 godina prvi put kročio sa broda,
07:46
I tried to make sense of that,
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pokušao sam da napravim neki smisao,
07:50
because exploring a city on foot only gets you so far.
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jer kada istražujete grad peške, ne možete baš mnogo daleko.
07:55
But when you explore a foreign and new public transport system,
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Ali kada istražujete strani i vama novi sistem javnog prevoza,
08:00
you will build a cognitive map in your mind
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počećete da pravite kognitivnu mapu u vašim mislima
08:03
in pretty much the same way.
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na sasvim isti način.
08:06
Typically, you choose yourself a rapid transport route,
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Obično ćete izabrati brzu rutu prevoza
08:11
and in your mind this route is perceived as a straight line,
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i u vašim mislima rutu ćete doživljavati kao pravu liniju
08:15
and like a pearl necklace, all the stations and stops
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i baš poput biserne ogrlice, sve usputne stanice
08:18
are nicely and neatly aligned along the line,
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su lepo i uredno poređane duž linije
08:23
and only then you start to discover some local bus routes
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i tek onda počnete da otkrivate neke lokalne autobuske linije
08:28
that would fill in the gaps and that allow you for those
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koje će popuniti praznine i koje vam omogućavaju one
08:32
wormhole, inter-dimensional portal shortcuts.
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prolaze ili prečice to interdimenzionalnih portala.
08:36
So I tried to make sense, and when I arrived,
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Kada sam stigao, pokušao sam da nađem smisao,
08:40
I was looking for some information leaflets that would
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tražio sam informativne letke koji bi mi pomogli
08:43
help me crack this system and understand it,
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da proniknem u sistem i da ga razumem
08:47
and I found those brochures. (Laughter)
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i tako sam našao ove brošure.
(Smeh)
(Smeh)
08:52
They were not geographically distorted.
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One nisu geografski izobličene.
08:56
They were having a lot of omission of information,
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U njima je dosta informacija izostavljeno,
09:00
but unfortunately the wrong information, say, in the city center.
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ali nažalost pogrešnih informacija, npr. u centru grada.
09:04
There were never actually any lines that showed the routes.
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Nije bilo linija koje su prikazivale rute prevoza.
09:09
There are actually not even any stations with names.
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Zapravo nije bilo ni stanica sa imenima.
09:15
Now the maps of Dublin transport, have gotten better,
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Sada su mape dablinskog prevoza postale bolje
09:19
and after I finished the project, they got a good bit better,
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i nakon što sam završio projekat, postale su mnogo bolje,
09:26
but still no station names, still no routes.
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ali i dalje nije bilo imena stanica, niti ruta prevoza.
09:29
So, being naive, and being half-German, I decided,
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I kako sam bio naivan i polu-Nemac, rekao sam sebi:
09:35
"Aris, why don't you build your own map?"
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„Aris, a što ne bi napravio svoju mapu?”
09:37
So that's what I did. I researched how each
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Tako sam to i uradio. Istražio sam kako su se sve
09:40
and every bus route moved through the city,
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autobuske rute prostirale kroz grad,
09:43
nice and logical, every bus route a separate line,
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lepo i logično, svaka autobuska ruta kao odvojena linija,
09:47
and I plotted it into my own map of Dublin,
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i ucrtao sam ih u moju mapu Dablina,
09:51
and in the city center,
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a u centru grada sam dobio
09:53
I got a nice spaghetti plate. (Laughter)
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fin tanjir špageta.
(Smeh)
(Smeh)
09:57
Now this is a bit of a mess, so I decided, of course,
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To je bilo pomalo haotično, pa sam naravno odlučio
10:03
you're going to apply the rules of schematic design,
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da primenim pravilo šematskog dizajna,
10:07
cleaning up the corridors, widening the streets
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očistio sam puteve, proširio ulice gde je bilo
10:10
where there were loads of buses, and making the streets
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mnoštvo autobusa i nacrtao sve ulice
10:13
at straight, 90-degree corners, 45-degree corners, or fractions of that,
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pravolinijske ili pod uglovima od 90 i 45 stepeni
ili manjim uglovima
ili manjim uglovima
10:18
and filled it in with the bus routes. And I built this city center
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i popunio ih autobuskim rutama. A napravio sam i ovu mapu
10:23
bus map of the system, how it was five years ago.
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autobuskih linija centra grada,
onako kako je izgledala pre pet godina.
onako kako je izgledala pre pet godina.
10:27
I'll zoom in again so that you get the full impact of
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Uvećaću je kako biste dobili pun pregled
10:29
the quays and Westmoreland Street. (Laughter)
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pristaništa i ulice Westmoreland.
(Smeh)
(Smeh)
10:34
Now I can proudly say — (Applause) —
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Sada mogu sa ponosom reći – (Aplauz) –
10:42
I can proudly say, as a public transport map,
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mogu sa ponosom reći, da je kao mapa prevoza
10:46
this diagram is an utter failure — (Laughter) —
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ovaj dijagram totalna propast – (Smeh) –
10:52
except probably in one aspect:
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osim možda u jednom pogledu:
10:54
I now had a great visual representation
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sada sam imao bolju vizuelnu predstavu
10:57
of just how clogged up and overrun the city center really was.
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koliko je zapravo pretrpan i zagušen centar grada.
11:02
Now call me old-fashioned, right, but I think
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Nazovite me staromodnim, ali smatram da
11:05
a public transport route map should have lines,
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mapa ruta javnog prevoza treba da ima linije,
11:08
because that's what they are. Yeah?
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jer to je ono što su one. Zar ne?
11:10
They're little pieces of string that wrap their way
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One su kratke pruge koje vijugaju kroz
11:13
through the city center, or through the city.
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centar grada ili kroz grad.
11:16
If you will, the Greek guy inside of me feels, if I don't
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Sa druge strane, Grk u meni, da tako kažem, oseća
11:20
get a line, it's like entering the Labyrinth of the Minotaur
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da ako ne napravim liniju,
to je kao da uđem u Minotaurov lavirint
to je kao da uđem u Minotaurov lavirint
11:25
without having Ariadne giving you the string to find your way.
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bez da mi Arijadna da klupko da nađem put.
11:28
So the outcome of my academic research,
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Tako da je rezultat mog akademskog istraživanja
11:32
loads of questionnaires, case studies,
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gomile upitnika, studija slučaja
11:35
and looking at a lot of maps, was that a lot of the problems
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i gledanja mnogo mapa, bio taj da je veliki broj problema
11:40
and shortcomings of the public transport system here in Dublin
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i mana sistema javnog prevoza ovde u Dablinu
11:43
was the lack of a coherent public transport map --
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poticao od nedostatka dosledne mape javnog prevoza,
11:46
a simplified, coherent public transport map --
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jednostavne, dosledne mape javnog prevoza,
11:48
because I think this is the crucial step to understanding
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a budući da verujem da je ovo ključni korak u razumevanju
11:52
a public transport network on a physical level,
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mreže javnog transporta na fizičkom nivou,
11:55
but it's also the crucial step to make
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to je takođe ključni korak kako bismo napravili
11:58
a public transport network mappable on a visual level.
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moguću vizuelnu mrežu javnog transporta.
12:02
So I teamed up with a gentleman called James Leahy,
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Tako sam se udružio sa gospodinom Džejmsom Lihiom,
12:05
a civil engineer and a recent Master's graduate of
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inženjerom građevine i svežim masterom
12:09
the Sustainable Development Program at DIT,
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programa Održive izgradnje
na Dablinskom tehnološkom institutu
na Dablinskom tehnološkom institutu
12:12
and together we drafted this simplified model network
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i zajedno sa njim sam nacrtao
ovaj pojednostavljeni model mreže
ovaj pojednostavljeni model mreže
12:16
which I could then go ahead and visualize.
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koji sam mogao da vizualizujem.
12:20
So here's what we did.
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I evo šta smo to uradili.
12:22
We distributed these rapid transport corridors
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Raspodelili smo ove brze puteve prevoza
12:27
throughout the city center, and extended them into the outskirts.
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kroz centar grada i produžili ih prema prigradskim naseljima.
12:31
Rapid, because we wanted them to be served
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Kažem brze jer smo hteli da tuda voze
12:34
by rapid transport vehicles, yeah?
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brza prevozna sredstva.
12:37
They would get exclusive road use, where possible,
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Ta vozila bi dobila prednost korišćenja puta, gde je moguće
12:40
and it would be high-quantity, high-quality transport.
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i to bi bio prevoz visokog kvaliteta i kvantiteta.
12:44
James wanted to use bus rapid transport for that,
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Džejms je hteo da za to upotrebi brzi autobuski prevoz,
12:47
rather than light rail. For me, it was important
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umesto lakog metroa. Za mene je bilo bitno da to vozilo
12:50
that the vehicles that would run on those rapid transport corridors
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koje bi se kretalo po tim brzim putevima prevoza
12:54
would be visibly distinguishable from local buses on the street.
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bude vizuelno odvojeno od lokalnih autobusa u ulici.
13:00
Now we could take out all the local buses
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Sada smo mogli da izbacimo sve lokalne autobuse
13:03
that ran alongside those rapid transport means.
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koji su vozili istim putem kao i brza sredstva prevoza.
13:06
Any gaps that appeared in the outskirts were filled again.
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A praznine koje su se pojavile u predgrađu su ponovo popunjene.
13:10
So, in other words, if there was a street in an outskirt
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Drugim rečima, ako je postojala ulica u predgrađu u kojoj
13:13
where there had been a bus, we put a bus back in,
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je bio autobus, tu bismo vratili autobus, samo što sada
13:16
only now these buses wouldn't run all the way to the city center
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ovi autobusi ne bi išli skroz do centra grada,
13:21
but connect to the nearest rapid transport mode,
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već bi se povezivali na najbliže brzo prevozno sredstvo,
13:24
one of these thick lines over there.
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na jednu od ovih debljih linija.
13:26
So the rest was merely a couple of months of work,
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Ostatak je bio samo još par meseci rada
13:29
and a couple of fights with my girlfriend of our place
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i nekoliko svađa sa mojom devojkom o tome kako nam je
13:32
constantly being clogged up with maps,
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stan stalno bio zatrpan mapama,
13:36
and the outcome, one of the outcomes, was this map
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a rezultat, tj. jedan od rezultata, bio je ova mapa
13:38
of the Greater Dublin Area. I'll zoom in a little bit.
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šire oblasti Dablina. Malo ću je povećati.
13:43
This map only shows the rapid transport connections,
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Ova mapa pokazuje samo brze prevozne veze,
13:47
no local bus, very much in the Metro map style
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bez lokalnih autobusa, baš u stilu mape metroa
13:50
that was so successful in London, and that since
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koja je bila tako uspešna u Londonu i to otkako je
13:54
has been exported to so many other major cities,
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izvezena u mnoge druge gradove,
13:58
and therefore is the language that we should use
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te je to stoga jezik koji svi treba da koristimo
14:00
for public transport maps.
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za mape javnog prevoza.
14:03
What's also important is, with a simplified network like this,
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Još je važno da sam sada
sa ovako pojednostavljenom mrežom
sa ovako pojednostavljenom mrežom
14:08
it now would become possible for me
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mogao da se uhvatim u koštac
14:11
to tackle the ultimate challenge,
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sa najvećim izazovom:
14:14
and make a public transport map for the city center,
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pravljenjem mape javnog prevoza u centru grada,
14:18
one where it wouldn't just show rapid transport connections
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mape koja ne bi prikazivala samo veze brzog prevoza,
14:21
but also all the local bus routes, streets and the likes,
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nego i rute lokalnih autobusa, ulica i tome slično
14:24
and this is what a map like this could like.
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i evo kako bi takva mapa mogla da izgleda.
14:27
I'll zoom in a little bit.
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Malo ću je povećati.
14:30
In this map, I'm including each transport mode,
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U ovoj mapi sam uključio svaki vid prevoza,
14:36
so rapid transport, bus, DART, tram and the likes.
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brzi prevoz, autobus, dablinski brzi DART, tramvaj i slično.
14:42
Each individual route is represented by a separate line.
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Svaka pojedinačna ruta je predstavljena pojedinačnom linijom.
14:48
The map shows each and every station,
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Mapa pokazuje svaku stanicu,
14:53
each and every station name,
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ime svake stanice,
14:56
and I'm also displaying side streets,
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a takođe prikazujem sporedne ulice,
15:00
in fact, most of the side streets even with their name,
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zapravo, većina sporednih ulica je sa imenom
15:04
and for good measure, also a couple of landmarks,
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i dodatno nekoliko orijentira,
15:09
some of them signified by little symbols,
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neki su predstavljeni kao mali simboli,
15:12
others by these isometric three-dimensional
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drugi kao ovi izometrijski trodimenzionalni crteži
15:15
bird's-eye-view drawings.
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iz ptičije perspektive.
15:16
The map is relatively small in overall size,
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Mapa je relativno male veličine,
15:19
so something that you could still hold as a fold-out map,
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dakle možete je i dalje držati kao mapu na rasklapanje
15:23
or display in a reasonably-sized display box on a bus shelter.
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ili je prikazati na oglasnom prostoru
razumne veličine u autobusu.
razumne veličine u autobusu.
15:26
I think it tries to be the best balance
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Mislim da je ovo najbolja ravnoteža
15:31
between actual representation
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između stvarnog predstavljanja
15:34
and simplification, the language of way-finding in our brain.
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i pojednostavljivanja, jezika kojim opisujemo put u našem umu.
15:39
So straightened lines, cleaned-up corners,
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Dakle prave linije, prečišćeni uglovi
15:43
and, of course, that very, very important
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i naravno, vrlo vrlo bitno,
15:45
geographic distortion that makes public transport maps possible.
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geografsko izobličenje koje omogućava
mape javnog prevoza.
mape javnog prevoza.
15:50
If you, for example, have a look at the two main
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Ako pogledate na primer dva glavna puta
15:52
corridors that run through the city,
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koji protiču kroz grad,
15:54
the yellow and orange one over here, this is how
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žuti i narandžasti, oni ovako izgledaju
15:57
they look in an actual, accurate street map,
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na stvarnoj i preciznoj mapi grada,
16:00
and this is how they would look in my distorted,
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a ovako izgledaju na mojoj izobličenoj
16:04
simplified public transport map.
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i pojednostavljenoj mapi javnog prevoza.
16:07
So for a successful public transport map,
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Tako da za uspešnu mapu javnog prevoza,
16:10
we should not stick to accurate representation,
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ne treba da se držimo preciznog predstavljanja,
16:12
but design them in the way our brains work.
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već da ih napravimo onako kako naš um razmišlja.
16:15
The reactions I got were tremendous. It was really good to see.
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Reakcije koje sam dobio su ogromne. Bilo je sjajno videti to.
16:18
And of course, for my own self, I was very happy to see
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Naravno, lično sam bio vrlo srećan da vidim da
16:22
that my folks in Germany and Greece finally have an idea
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su moji u Nemačkoj i Grčkoj konačno imali predstavu
16:25
what I do for a living. (Laughter) Thank you. (Applause)
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šta je to što radim za život.
(Smeh) Hvala vam. (Aplauz)
(Smeh) Hvala vam. (Aplauz)
ABOUT THE SPEAKER
Aris Venetikidis - MapmakerAris Venetikidis imagines how maps work with our minds.
Why you should listen
Aris Venetikidis is a graphic designer with a passion for map design and public transport network visualisation. His project “Designing an integrated map for a visionary public transport network in Dublin” earned him the IDI Graduate Masters Award and IDI Graduate Grand Prix in 2010, as well as press coverage in major Irish and Greek newspapers. Aris studied at the National College of Art and Design ind Dublin and has been working as a designer in agencies or as an independent designer and photographer since.
Aris Venetikidis | Speaker | TED.com