TEDGlobal 2012
Eddie Obeng: Smart failure for a fast-changing world
Eddie Obeng: 一個不斷嬗變的世界中的聰明失敗
Filmed:
Readability: 3.2
1,611,121 views
世界變化的速度遠遠超過大多數人所意識，商業教育家 Eddie Obeng 是這麼說的。他認為創意的產出跟不上世界的嬗變。在這生動的演說中，他強調三個我們應該明白的重要變化，用以提高生產力。同時他也呼籲建構一個更強有力的「聰明失敗」的文化。
Eddie Obeng - Business Educator
Our environment changes faster than we can learn about it, Eddie Obeng says. How do we keep up? Full bio
Our environment changes faster than we can learn about it, Eddie Obeng says. How do we keep up? Full bio
Double-click the English transcript below to play the video.
00:15
Over the past six months, I've spent my time
0
13
3843
過去六個月來，我大多
00:19
traveling. I think I've done 60,000 miles,
1
3856
3391
在旅行。我大概已經走了 60,000 英里
00:23
but without leaving my desk.
2
7247
2922
但從未離開我的書桌
00:26
And the reason I can do that is because I'm actually two people.
3
10169
2846
我能夠這麼做的原因是，我有兩個分身。
00:28
I look like one person but I'm two people. I'm Eddie who is here,
4
13015
2953
我看起來像一個人，但事實上我是兩個人。我是一個在這裡的 Eddie，
00:31
and at the same time, my alter ego is a big green boxy
5
15968
4401
但同時，第二個我，是個綠色的方盒，
00:36
avatar nicknamed Cyber Frank.
6
20369
3680
我是一個叫做 Cyber Frank 的阿凡達。
00:39
So that's what I spend my time doing. I'd like to start,
7
24049
2809
那就是我之前所做的事。如果可以的話，
00:42
if it's possible, with a test, because I do business stuff,
8
26858
3062
我想從一個小實驗開始，這是因為我搞的是商業，
00:45
so it's important that we focus on outcomes.
9
29920
3584
所以我們應專注於產出結果。
00:49
And then I struggled, because I was thinking to myself,
10
33504
1933
但之後我遇到了困難，因為我想:
00:51
"What should I talk? What should I do? It's a TED audience.
11
35437
2468
「我應該說什麼好? 我要做什麽啊? 那可是 TED 聽眾啊。
00:53
It's got to be stretching. How am I going to make — ?"
12
37905
2808
我一定要盡全力。到底該如何做才好?」
00:56
So I just hope I've got the level of difficulty right.
13
40713
3093
所以我僅希望我先搞定困難度。
00:59
So let's just walk our way through this.
14
43806
2064
所以讓我們透過這樣的方式。
01:01
Please could you work this through with me? You can shout out the answer if you like.
15
45870
3449
你們可以和我一起做嗎? 如果可以，你可以大聲說出來。
01:05
The question is, which of these horizontal lines is longer?
16
49319
2182
我的問題是: 這些水平線，哪一條比較長?
01:07
The answer is?
17
51501
1146
答案是?
01:08
Audience: The same.Eddie Obeng: The same.
18
52647
2724
觀眾： 相同。Eddie Obeng: 相同。
01:11
No, they're not the same. (Laughter)
19
55371
1747
不，他們不相同。（笑聲）
01:13
They're not the same. The top one is 10 percent longer than the bottom one.
20
57118
3629
他們不一樣。最上方一條比最底部的一條長 10%。
01:16
So why did you tell me they were the same? Do you remember when we were kids at school,
21
60747
3309
那為什麼你跟我說它們是相同呢？你還記得當我們小時候在學校時
01:19
about that big, they played the same trick on us?
22
64056
2455
他們和我們玩的同樣遊戲嗎？
01:22
It was to teach us parallax. Do you remember?
23
66511
2337
那遊戲是爲了教我們視差。你記得嗎？
01:24
And you got, you said, "It's the same!" And you got it wrong.
24
68848
3147
然後你瞭解了，你說: 「這是相同的！」你搞錯了。
01:27
You remember? And you learned the answer, and you've carried this answer in your head for 10, 20, 30, 40 years:
25
71995
3836
你還記得嗎? 你學到了答案，這答案在你腦海裡待了 10、20、30、40 年:
01:31
The answer is the same. The answer is the same. So when you're asked what the lengths are,
26
75831
3880
答案是相同。答案是相同。所以，當你們被問到長度多少時，
01:35
you say they're the same, but they're not the same, because I've changed it.
27
79711
2569
你們說它們等長，但它們不一樣長，因為其實我已改變它了。
01:38
And this is what I'm trying to explain has happened to us in the 21st century.
28
82280
4167
這就是我試圖解釋發生在我們在 21 世紀的事
01:42
Somebody or something has changed the rules
29
86447
2298
某人或某事物已更改了
01:44
about how our world works.
30
88745
2057
我們世界的工作法則
01:46
When I'm joking, I try and explain it happened at midnight,
31
90802
2906
當我開玩笑時，我試著解釋它是發生在午夜，
01:49
you see, while we were asleep, but it was midnight 15 years ago. Okay?
32
93708
3836
你看，它發生在我們都睡著的時候，但是卻是在 15 年前的午夜。OK?
01:53
You didn't notice it? But basically, what they do is,
33
97544
2615
你沒有注意到它嗎? 但基本上，他們做的是，
01:56
they switched all the rules round, so that the way to
34
100159
2672
他們撤換所有的規則，因此那些成功運作
01:58
successfully run a business, an organization, or even a country,
35
102831
3592
商業、 組織、或甚至一個國家的方法
02:02
has been deleted, flipped, and it's a completely new
36
106423
2681
都被刪除、翻轉了，它變成全新的了。
02:05
— you think I'm joking, don't you — there's a completely new set of rules in operation. (Laughter)
37
109104
4280
— — 你認為我開玩笑，不是嗎 — — 有一套全新的操作規則。（笑聲）
02:09
Did you notice that? I mean, you missed this one.
38
113384
1810
你沒有注意到嗎？我的意思是，你錯過了這個。
02:11
You probably — No, you didn't. Okay. (Laughter)
39
115194
1835
你可能 — — 不，你沒有。OK。（笑聲）
02:12
My simple idea is that what's happened is,
40
117029
4342
我簡單的想法是，真正所發生的是，
02:17
the real 21st century around us isn't so obvious to us,
41
121371
3994
我們真正所處的 21 世紀，事實上，對我們來說，並不那麼明顯，
02:21
so instead we spend our time responding rationally
42
125365
3045
所以即便我們理性地回應
02:24
to a world which we understand and recognize,
43
128410
3173
一個我們理解並承認的世界，
02:27
but which no longer exists.
44
131583
2419
但這樣的世界早已不存在了。
02:29
You don't believe me, do you? Okay. (Applause)
45
134002
2209
你不相信我，是嗎？好吧。（掌聲）
02:32
So let me take you on a little journey of many of the things I don't understand.
46
136211
4904
讓我帶你經歷一個小旅程，一個關於我所不理解的小旅程。
02:37
If you search Amazon for the word "creativity,"
47
141115
2592
如果你在在亞馬遜網絡書店搜索「創意」一詞
02:39
you'll discover something like 90,000 books.
48
143707
2367
你會發現有有大約九萬本書。
02:41
If you go on Google and you look for "innovation + creativity,"
49
146074
2804
如果你去 Google 搜索「創新 + 創意」
02:44
you get 30 million hits. If you add the word "consultants," it doubles to 60 million. (Laughter)
50
148878
4259
你會得到三千萬個相關網頁。如果你添加「顧問」一詞，會翻到六千萬。（笑聲）
02:49
Are you with me? And yet, statistically, what you discover
51
153137
3185
有跟上我嗎? 但，根據統計，你會發現
02:52
is that about one in 100,000 ideas is found making money
52
156322
2985
只有十萬個想法中的一個可以賺到錢，
02:55
or delivering benefits two years after its inception.
53
159307
3123
或在成立兩年後獲利。
02:58
It makes no sense. Companies make their expensive executives
54
162430
3013
它毫無意義。企業動用昂貴的經理人
03:01
spend ages carefully preparing forecasts and budgets
55
165443
2560
花一堆時間精心準備預測和預算，
03:03
which are obsolete or need changing before they can be published.
56
168003
4060
而這些預測和預算在出版前就已經過時或需要更改。
03:07
How is that possible? If you look at the visions we have,
57
172063
3723
怎麼會這樣呢? 如果你看看我們擁有的遠見，
03:11
the visions of how we're going to change the world,
58
175786
1777
看看我們想要改變世界的看法，
03:13
the key thing is implementation. We have the vision.
59
177563
2625
最關鍵的是執行力。我們有遠見，
03:16
We've got to make it happen.
60
180188
1356
我們得讓它發生。
03:17
We've spent decades professionalizing implementation.
61
181544
2992
我們花了幾十年把執行弄得專業化，
03:20
People are supposed to be good at making stuff happen.
62
184536
2457
所以人們應該擅長讓這些事發生才對，
03:22
However, if I use as an example a family of five
63
186993
4897
但，如果我用一個五口之家作為範例，
03:27
going on holiday, if you can imagine this,
64
191890
2734
這家去度假，想像一下，
03:30
all the way from London all the way across to Hong Kong,
65
194624
4400
從倫敦用所有的方式抵達香港，
03:34
what I want you to think about is their budget is only 3,000 pounds of expenses.
66
199024
3909
我要你們思考的是，他們只有三千英鎊的預算；
03:38
What actually happens is, if I compare this to the average
67
202933
3131
然而，實際發生的是，如果我把這個計劃
03:41
real project, average real successful project,
68
206064
5787
和一般來說真正成功的計劃作比較，
03:47
the family actually end up in Makassar, South Sulawesi,
69
211851
4226
這一家人，事實上，最終會去 Makassar (印尼南蘇拉威西省) 度假
03:51
at a cost of 4,000 pounds,
70
216077
3017
最後花費四千英鎊，
03:54
whilst leaving two of the children behind. (Laughter)
71
219094
2705
同時丟下兩個孩子不管。（笑聲）
03:57
What I'm trying to explain to you is, there are things which don't make sense to us.
72
221799
4335
我試圖向你解釋的是，其實，有些事不對勁。
04:02
It gets even worse than that. Let me just walk you through this one.
73
226134
4285
它甚至會更糟，讓我說說另一個:
04:06
This is a quote, and I'll just pick words out of it.
74
230419
2574
這是一段引述，我會從它裡頭挑出詞彙。
04:08
It says -- I'll put on the voice -- "In summary, your Majesty,
75
232993
3343
這是這麼說的 — — 讓我換個語氣— —「總之，女王陛下
04:12
the failure to foresee the timing, extent and severity
76
236336
3506
未能預見這場危機的時間、 範圍、和嚴重性的原因
04:15
of the crisis was due to the lack of creativity
77
239842
3763
是由於缺乏創造力
04:19
and the number of bright minds," or something like that.
78
243605
3398
和一些聰穎的頭腦」或其他什麽類似的東西。
04:22
This was a group of eminent economists apologizing to the Queen of England
79
247003
3808
這是一群知名經濟學家向英國女王的致歉詞
04:26
when she asked the question,
80
250811
2005
當她問:
04:28
"Why did no one tell us that the crisis was coming?" (Laughter)
81
252816
2939
「為什麼之前沒人告訴我們這場危機會來?」（笑聲）
04:31
I'll never get my knighthood. I'll never get my knighthood. (Laughter)
82
255755
3503
我再也得不到我的爵位了，我再也得不到我的爵位了。（笑聲）
04:35
That's not the important point. The thing you have to remember is,
83
259258
2228
這不是重點。你們要記住的是，
04:37
these are eminent economists, some of the smartest people
84
261486
3462
這些都是知名的經濟學家。全球最聰明的經濟學家。
04:40
on the planet. Do you see the challenge? (Laughter)
85
264948
3516
你們看到挑戰了嗎?（笑聲）
04:44
It's scary. My friend and mentor, Tim Brown of IDEO,
86
268464
4547
這很可怕。我的朋友和導師，IDEO 的 Tim Brown
04:48
he explains that design must get big, and he's right.
87
273011
3902
他解釋說設計要大，他是對的。
04:52
He wisely explains this to us. He says design thinking
88
276913
2619
他聰明地向我們解釋這個。他說，設計思維
04:55
must tackle big systems for the challenges we have.
89
279532
2302
必須處理大系統為我們帶來的挑戰。
04:57
He's absolutely right.
90
281834
2137
他是絕對正確的。
04:59
And then I ask myself, "Why was it ever small?"
91
283971
3673
然後我問自己:「那為什麼是以往它都是小的?」
05:03
Isn't it weird? You know, if collaboration is so cool,
92
287644
3862
這難道不奇怪嗎? 你知道，如果合作是很酷的事，
05:07
is cross-functional working is so amazing,
93
291506
2133
如果跨領域工作是很棒的事，
05:09
why did we build these huge hierarchies? What's going on?
94
293639
5226
那為什麼我們蓋了這些巨大的等級結構? 這是怎麼回事?
05:14
You see, I think what's happened, perhaps, is that
95
298865
4281
你看，我認為這或許是
05:19
we've not noticed that change I described earlier.
96
303146
4086
我們沒有注意到我之前所說的改變。
05:23
What we do know is that the world has accelerated.
97
307232
2778
我們的確知道什麼加速了世界的運轉，
05:25
Cyberspace moves everything at the speed of light.
98
310010
2322
網路空間讓一切以光速移動，
05:28
Technology accelerates things exponentially.
99
312332
2472
科技讓一切以指數的速度增長，
05:30
So if this is now, and that's the past,
100
314804
2162
因此，如果這是現在，而那是過去，
05:32
and we start thinking about change, you know,
101
316966
1370
我們會開始思考改變，你知道，
05:34
all governments are seeking change, you're here seeking change,
102
318336
2571
所有各國的政府都正在尋求改變，你們也在這裡尋求改變，
05:36
everybody's after change, it's really cool. (Laughter)
103
320907
2671
每個人都在追求改變，這真的好酷。（笑聲）
05:39
So what happens is, we get this wonderful whooshing acceleration and change.
104
323578
4443
所以情況是，我們得到這些絕妙又風馳電掣的改變，
05:43
The speed is accelerating. That's not the only thing.
105
328021
4096
速度正在加快，但這不是唯一的發生的事，
05:48
At the same time, as we've done that, we've done something really weird.
106
332117
2671
同時，就像我們已經做的，我們已做了一些很奇怪的事情。
05:50
We've doubled the population in 40 years,
107
334788
2649
我們在 40 年內使人口翻了兩倍，
05:53
put half of them in cities, then connected them all up so they can interact.
108
337437
3614
將其中一半放在城市裡，接著將他們聯繫在一起，由此一來，他們可以互動。
05:56
The density of the interaction of human beings is amazing.
109
341051
2869
人類互動的密度是很驚人的，
05:59
There are charts which show all these movements of information. That density of information is amazing.
110
343920
4852
這些圖表顯示所有這些運動的資訊，該資訊的密度是驚人的，
06:04
And then we've done a third thing.
111
348772
1634
然後我們成就了第三件事:
06:06
you know, for those of you who have as an office
112
350406
1995
你知道，對於那些已有個辦公室
06:08
a little desk underneath the stairs, and you say, well this is my little desk under the stairs,
113
352401
5469
在樓梯底有小書桌的人，你說，嗯，這是我樓梯下的小桌，
06:13
no! You are sitting at the headquarters of a global corporation if you're connected to the Internet.
114
357870
6391
不！如果你連上網，你就正坐在跨國公司的總部。
06:20
What's happened is, we've changed the scale.
115
364261
2914
原因是，我們已經改變了規模。
06:23
Size and scale are no longer the same.
116
367175
2947
大小和規模不再相同了。
06:26
And then add to that, every time you tweet,
117
370122
3222
然後，每次當你 tweet，
06:29
over a third of your followers follow from a country
118
373344
2790
有超過三分之一你的追隨者
06:32
which is not your own.
119
376134
2908
不和你是同一個國家。
06:34
Global is the new scale. We know that.
120
379042
3009
全球是新的規模，我們都知道這一點。
06:37
And so people say things like, "The world is now a turbulent place." Have you heard them saying things like that?
121
382051
4012
所以當人們說: 「世界現在是個紊亂而動盪的地方。」你真有聽到他們這樣說嗎？
06:41
And they use it as a metaphor. Have you come across this?
122
386063
2761
他們這麼說是一種比喻。你有碰過這種事嗎?
06:44
And they think it's a metaphor, but this is not a metaphor.
123
388824
3133
而且他們認為這是一個比喻，然而這卻不是一種比喻，
06:47
It's reality. As a young engineering student, I remember
124
391957
3217
它就是現實。作為一個年輕的工程學生，我記得
06:51
going to a demonstration where they basically,
125
395174
3991
我曾經參加一個教學示範，在那裡，基本上
06:55
the demonstrator did something quite intriguing.
126
399165
2411
示範者做了一件頗耐人尋味的事，
06:57
What he did was, he got a transparent pipe — have you seen this demonstration before? —
127
401576
5182
他所做的是，他得到一個透明的水管— — 你之前見過這種實地示範嗎? —
07:02
he attached it to a tap. So effectively what you had was,
128
406758
3416
他把它安裝在一個水龍頭上，所以你過去的情況是
07:06
you had a situation where — I'll try and draw the tap
129
410174
3175
你過去的情況是— — 我試著畫水龍頭和水管，
07:09
and the pipe, actually I'll skip the tap. The taps are hard.
130
413349
2715
事實上，我想跳過水龍頭。水龍頭好難。
07:11
Okay? So I'll write the word "tap." Is that okay? It's a tap. (Laughter)
131
416064
3198
好吧? 所以我寫「水龍頭」。這樣好嗎? 它是自來水。（笑聲）
07:15
Okay, so he attaches it to a transparent pipe, and he turns the water on.
132
419262
3802
好，所以他安裝上一個透明的水管，他打開水，
07:18
And he says, do you notice anything? And the water is whooshing down this pipe.
133
423064
2621
然後他說，你注意到什麼嗎? 水迅速流下這水管。
07:21
I mean, this is not exciting stuff. Are you with me?
134
425685
3121
我的意思是，這不是令人興奮的東西。你有跟上嗎?
07:24
So the water goes up. He turns it back down. Great.
135
428806
4118
於是，水會上升，他把它堵回去。很棒。
07:28
And he says, "Anything you notice?" No. Then he sticks a needle into the pipe,
136
432924
3712
他說: 「你注意到什麽了嗎？」沒有，他將一針戳近水管
07:32
and he connects this to a container, and he fills
137
436636
2176
他把這連到一個容器，接著他用綠色墨水
07:34
the container up with green ink. You with me?
138
438812
3321
填滿容器。你有跟上我嗎?
07:38
So guess what happens? A thin green line comes out
139
442133
3790
所以你猜接下來會發生什麼情況? 一條細細的綠線出來了，
07:41
as it flows down the pipe. It's not that interesting.
140
445923
4346
沿著管道流動，這不是那麼有趣，
07:46
And then he turns the water up a bit, so it starts coming back in. And nothing changes.
141
450269
4292
然後他水多調一點，於是它開始回來，並沒有任何變化。
07:50
So he's changing the flow of the water, but it's just a boring green line.
142
454561
3186
所以他改變水流，但它是只是條無聊的綠線，
07:53
He adds some more. He adds some more. And then something weird happens.
143
457747
2867
他加更多，他加更多，然後奇怪的事情發生了，
07:56
There's this little flicker, and then as he turns it ever so slightly more,
144
460614
5156
有個小小的閃爍，之後，當他再打開它多一點，
08:01
the whole of that green line disappears, and instead
145
465770
2975
那綠線全部消失了，反而
08:04
there are these little sort of inky dust devils close to the needle.
146
468745
3360
有些小小的黑塵靠近針，
08:08
They're called eddies. Not me. And they're violently dispersing the ink
147
472105
3164
它們叫做旋渦，不是我，他們正在猛烈地分散墨水，
08:11
so that it actually gets diluted out, and the color's gone.
148
475269
3684
所以，它實際上獲得稀釋了，顏色也不見了。
08:14
What's happened in this world of pipe
149
478953
4013
在這個世界中的水管中所發生的是，
08:18
is somebody has flipped it. They've changed the rules from laminar to turbulent.
150
482966
3927
有人已翻轉它了，它們已經從層流到亂流，改變了規則。
08:22
All the rules are gone. In that environment, instantly,
151
486893
3681
所有的規則都沒了。在這樣的環境下，轉瞬間，
08:26
all the possibilities which turbulence brings are available,
152
490574
4119
所有亂流帶來的可能性都存在了，
08:30
and it's not the same as laminar.
153
494693
2842
而且並不與層流相同。
08:33
And if we didn't have that green ink, you'd never notice.
154
497535
4958
如果我們沒有那個綠色的墨水，你永遠不會注意到它。
08:38
And I think this is our challenge, because somebody
155
502493
3297
我想這就是我們面臨的挑戰，因為有人
08:41
has actually increased — and it's probably you guys with all your tech and stuff —
156
505790
4104
事實上，增加了（這可能是你們這些搞科技的傢伙做的 ）
08:45
the speed, the scale and the density of interaction.
157
509894
3981
互動的速度、 規模、和密度。
08:49
Now how do we cope and deal with that?
158
513875
1699
現在我們應該如何處理它?
08:51
Well, we could just call it turbulence, or we could try and learn.
159
515574
3433
嗯，我們可以僅僅把它稱為動盪，或者，我們可以試著學習。
08:54
Yes, learn, but I know you guys grew up in the days when
160
519007
5098
是的，學習，但，我知道你們在成長時
09:00
there were actually these things called correct answers,
161
524105
2804
有一些實際上被稱為正確答案的東西，
09:02
because of the answer you gave me to the horizontal line puzzle,
162
526909
3161
因為你剛才給我的答案，
09:05
and you believe it will last forever.
163
530070
1813
你相信它永遠適用。
09:07
So I'll put a little line up here which represents learning,
164
531883
3427
所以，我在這裡拿這小線代表學習，
09:11
and that's how we used to do it. We could see things,
165
535310
2175
這是我們過去做事的方式。我們能瞭解事物，
09:13
understand them, take the time to put them into practice.
166
537485
2513
理解它們，花點時間付諸實行，
09:15
Out here is the world. Now, what's happened to our pace
167
539998
3849
在這之外是世界。現在，當世界的速率加快時，
09:19
of learning as the world has accelerated? Well, if you work
168
543847
3245
我們學習的速度發生了什麽轉變? 嗯，如果你
09:22
for a corporation, you'll discover it's quite difficult to work
169
547092
2546
為一間公司工作，你會發現，要做一件你上司不允許的事
09:25
on stuff which your boss doesn't approve of, isn't in the strategy,
170
549638
2946
是很困難的，這不是好策略，
09:28
and anyway, you've got to go through your monthly meetings.
171
552584
2605
而且不管怎麼說，你得參加每月的會議，
09:31
If you work in an institution, one day you will get them to make that decision.
172
555189
5368
如果你在一個機構裡做事，有一天，你會讓他們作出這一決定。
09:36
And if you work in a market where people believe in cycles,
173
560557
2735
如果你在一個市場裡做事，在那裡人們相信週期循環，
09:39
it's even funnier, because you have to wait all the way
174
563292
2387
這甚至更有趣，因為你必須要一直等到
09:41
for the cycle to fail before you go, "There's something wrong." You with me?
175
565679
3623
週期失敗前，你才會覺得「嘿，有些地方不對勁」你們有跟上嗎?
09:45
So it's likely that the line, in terms of learning, is pretty flat.
176
569302
5552
因此，很有可能地，學習的曲線是蠻平的。
09:50
You with me? This point over here, the point at which
177
574854
4197
你們懂嗎? 這點在這裡，該點
09:54
the lines cross over, the pace of change
178
579051
3903
跨越了改變的速度
09:58
overtakes the pace of learning,
179
582954
3144
超越學習的速度
10:01
and for me, that is what I was describing
180
586098
2885
對我來說，這就是我剛剛所描述的
10:04
when I was telling you about midnight.
181
588983
3257
關於午夜的故事。
10:08
So what does it do to us? Well, it completely transforms what we have to do,
182
592240
3161
所以，它和我們有什麽關係? 嗯，它完全撤換了我們應該要做的事、
10:11
many mistakes we make. We solve last year's problems
183
595401
3639
以及我們所犯的許多錯誤。我們解決去年的問題，
10:14
without thinking about the future. If you try and think about it,
184
599040
2736
但沒有對未來思考。試想，
10:17
the things you're solving now, what problems are they going to bring in the future?
185
601776
2936
你現在在解決的事，它在未來會帶來什麽問題?
10:20
If you haven't understood the world you're living in,
186
604712
2520
如果你還沒有理解你現在所處的世界，
10:23
it's almost impossible to be absolutely certain that what you're going to deliver fits.
187
607232
3616
你幾乎不可能提供絕對肯定的方案。
10:26
I'll give you an example, a quick one. Creativity and ideas,
188
610848
3408
我舉一個例子，一個快速的例子: 創意和點子。
10:30
I mentioned that earlier. All the CEOs around me, my clients, they want innovation,
189
614256
3041
我剛才說到，我身邊所有的企業經理人和我的客戶都想創新，
10:33
so they seek innovation. They say to people, "Take risks and be creative!"
190
617297
3304
所以他們尋求創新，他們跟人說: 「要冒險，要有創意！」
10:36
But unfortunately the words get transformed as they travel through the air.
191
620601
2927
可惜說出來後，這些詞彙的意思變了，
10:39
Entering their ears, what they hear is, "Do crazy things and then I'll fire you." Why? (Laughter) Because —
192
623528
4121
當這些語詞進到耳裡，人們聽到的是:「去做瘋狂的事，不然我開除你。」為什麼會這樣?（笑聲）因為 — —
10:43
Why? Because in the old world, okay, in the old world,
193
627649
3655
為什麼? 因為在舊的世界中，好吧，在舊的世界中，
10:47
over here, getting stuff wrong was unacceptable.
194
631304
2465
在這裡，搞錯東西是不能被接受的。
10:49
If you got something wrong, you'd failed. How should you be treated?
195
633769
2632
如果你犯錯，你就失敗了。你會被如何處置?
10:52
Well, harshly, because you could have asked somebody who had experience.
196
636401
3136
嗯，這很苛刻，因為你本來可以詢問有經驗的人，
10:55
So we learned the answer and we carried this in our heads for 20, 30 years, are you with me?
197
639537
5064
所以我們學會答案，然後這 20、30 年來我們腦袋裡硬塞著這些答案。你們懂嗎?
11:00
The answer is, don't do things which are different.
198
644601
2703
這個答案是: 不要做不尋常的事。
11:03
And then suddenly we tell them to and it doesn't work.
199
647304
2223
然後突然間我們告訴他們這已經不適用了。
11:05
You see, in reality, there are two ways you can fail in our new world.
200
649527
2612
你看，在現實中，有兩種方式，你會在我們新的世界中失敗:
11:08
One, you're doing something that you should follow a procedure to, and it's a very difficult thing,
201
652139
3851
一、 你做的是一種應當遵循某種程序的事，而它很困難，
11:11
you're sloppy, you get it wrong. How should you be treated? You should probably be fired.
202
655990
3482
你馬虎了事，你弄錯了。你會被如何處置? 你可能會被解雇。
11:15
On the other hand, you're doing something new, no one's ever done before,
203
659472
3232
另一方面，你做某些新的東西，一些從來沒人做過的事，
11:18
you get it completely wrong. How should you be treated?
204
662704
1980
然後你完全搞錯了。你應該被如何對待?
11:20
Well, free pizzas! You should be treated better than the people who succeed.
205
664684
3612
嗯，免費比薩！你應該比那些已經成功的人獲得更好的回報。
11:24
It's called smart failure. Why? Because you can't put it on your C.V.
206
668296
3488
這叫做聰明的失敗。為什麼? 因為你不能把這放在你履歷上。
11:27
So what I want to leave you, then, is with the explanation
207
671784
2729
所以，我想告訴你們的是
11:30
of why I actually traveled 60,000 miles from my desk.
208
674513
3824
解釋為什麼我從我的書桌走了 60, 000 英里長的路。
11:34
When I realized the power of this new world,
209
678337
2040
當我意識到這個新世界的力量，
11:36
I quit my safe teaching job, and set up a virtual business school,
210
680377
4372
我辭去我安穩的教學工作，然後成立一個虛擬的商學院，
11:40
the first in the world, in order to teach people how to make this happen,
211
684749
3795
它是世上第一個學院教人如何使這發生，
11:44
and I used some of my learnings about some of the rules which I'd learned on myself.
212
688544
5333
我使用了一些從自己身上學到的知識原則，
11:49
If you're interested, worldaftermidnight.com, you'll find out more,
213
693877
3049
如果你有興趣，你會在 worldaftermidnight.com （在半夜後的世界） 發掘更多。
11:52
but I've applied them to myself for over a decade,
214
696926
2920
但我應用這些原則在自己身上超過十年了，
11:55
and I'm still here, and I still have my house, and the most important thing is,
215
699846
3749
我仍然在這，我仍然保有我的房子。最重要的事是，
11:59
I hope I've done enough to inject a little green ink into your lives,
216
703595
5380
我希望為你們的生活注入一點綠色墨水
12:04
so that when you go away and you're making your next
217
708975
2743
所以，當你離開，你會在將來
12:07
absolutely sensible and rational decision, you'll take some time to think,
218
711718
4599
做出絕對合理和理智的決定，你會花一些時間去思考:
12:12
"Hmm, I wonder whether this also makes sense
219
716317
3080
「嗯，我想知道是否在午夜後的新世界，
12:15
in our new world after midnight." Thank you very much.
220
719397
2783
這一切會有意義。」謝謝。
12:18
(Applause)
221
722180
7050
（掌聲）
12:25
Thank you, thank you. (Applause)
222
729230
6429
謝謝，謝謝。（掌聲）
ABOUT THE SPEAKER
Eddie Obeng - Business EducatorOur environment changes faster than we can learn about it, Eddie Obeng says. How do we keep up?
Why you should listen
What will business look like in 5 years? (Er, what does it look like now?) Eddie Obeng helps executives keep up with a business and social environment that's changing faster than we can know. Through Pentacle, his online business school, Obeng teaches a theory of management that focuses on adaptation to change. Called "New World Management," it's all about forming and re-forming workgroups, constantly re-evaluating metrics, and being open to all kinds of learning, from hands-on group exercises to a virtual lecture hall/meeting room called the QUBE.
Eddie Obeng | Speaker | TED.com