ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.

Why you should listen

Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.

While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.

More profile about the speaker
Stefan Sagmeister | Speaker | TED.com
TEDGlobal 2009

Stefan Sagmeister: The power of time off

Stefan Sagmeister: 休假的力量

Filmed:
3,447,979 views

每隔7年,設計師Stefan Sagmeister會關閉他在紐約的工作室一年去休假,以恢復他的創作靈感。他解釋了常被忽略的休假的價值,並展示了他在巴厘島休假時受自然影響而創造的作品。
- Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio

Double-click the English transcript below to play the video.

00:12
I run a design設計 studio工作室 in New York紐約.
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我在紐約開一家設計工作室
00:15
Every一切 seven years年份, I close it for one year
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每七年我都關閉一年
00:19
to pursue追求
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讓我進行一些
00:22
some little experiments實驗, things that
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小實驗
00:24
are always difficult to accomplish完成
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一些通常不容易
00:27
during the regular定期 working加工 year.
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在正常的工作年度裡達成的事
00:29
In that year, we are not available可得到
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關閉的一年, 我們不接受
00:31
for any of our clients客戶.
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任何顧客
00:33
We are totally完全 closed關閉.
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完全關門
00:36
And as you can imagine想像,
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可想而知
00:38
it is a lovely可愛 and very energetic有活力 time.
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那是一段美好又充滿能量的時光
00:42
I originally本來 had opened打開 the studio工作室 in New York紐約
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我起先在紐約開了這家工作室
00:45
to combine結合 my two loves, music音樂 and design設計.
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為的是結合我的兩項熱愛: 音樂和設計
00:48
And we created創建 videos視頻 and packaging打包
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我们製作影片和包裝
00:51
for many許多 musicians音樂家 that you know,
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其中有很多是你們熟悉的音樂家
00:53
and for even more that you've never heard聽說 of.
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更多是你們没有聽聞過的音樂家
00:57
As I realized實現, just like with many許多 many許多 things in my life
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我發覺
01:01
that I actually其實 love,
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就像生活中很多我喜愛的事物
01:03
I adapt適應 to it.
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一旦習以為常
01:05
And I get, over time, bored無聊 by them.
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便漸漸變得沉悶
01:07
And for sure, in our case案件,
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我的工作室也不例外
01:10
our work started開始 to look the same相同.
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我們的作品開始變得雷同
01:12
You see here a glass玻璃 eye in a die cut of a book.
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看到了吧,書中藏着一顆玻璃眼睛
01:15
Quite相當 the similar類似 idea理念, then, a perfume香水 packaged包裝
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同樣的設計,用於香水包装
01:18
in a book, in a die cut.
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書中藏着一瓶香水
01:22
So I decided決定 to close it down for one year.
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因此我們决定關門一年
01:27
Also is the knowledge知識 that
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我還有另一個原因
01:29
right now we spend about
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目前我們大概
01:31
in the first 25 years年份 of our lives生活 learning學習,
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用生命的前二十五年學習
01:35
then there is another另一個 40 years年份
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之後的四十年
01:37
that's really reserved保留的 for working加工.
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用於工作
01:40
And then tacked上漲 on at the end結束 of it
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放到最後的
01:42
are about 15 years年份 for retirement退休.
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是約十五年的退休生活
01:45
And I thought it might威力 be helpful有幫助
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我覺得更合理的,可能是
01:48
to basically基本上 cut off five of those retirement退休 years年份
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拿走五年的退休時間
01:52
and intersperse點綴 them in between之間 those working加工 years年份.
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把它們穿插在工作的年歲裡
01:58
(Applause掌聲)
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(鼓掌)
02:04
That's clearly明確地 enjoyable其樂融融 for myself.
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我自己顯然因此很開心
02:06
But probably大概 even more important重要 is
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但更重要的是
02:09
that the work that comes out of these years年份
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是來自休假那幾年的成果
02:12
flows流動 back into the company公司
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可以回餽公司
02:14
and into society社會 at large,
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回餽社会
02:16
rather than just benefiting受益 a grandchild孫子 or two.
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而不僅是貢獻給一兩個孫子孫女
02:22
There is a fellow同伴 TEDsterTEDster who spoke two years年份 ago,
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兩年前有一位TED的講者
02:25
Jonathan喬納森 Haidt海特,
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名叫Jonathan Haidt
02:27
who defined定義 his work into three different不同 levels水平.
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他把工作定定義三個不同的層次
02:31
And they rang very true真正 for me.
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教我深深認同
02:33
I can see my work as a job工作. I do it for money.
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我可以把工作視為一份工,為的是錢
02:36
I likely容易 already已經 look forward前鋒 to the weekend週末 on Thursdays星期四.
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星期四就開始盼望周末
02:40
And I probably大概 will need a hobby愛好 as a leveling練級 mechanism機制.
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我可能會需要一種業餘愛好,平衡生活
02:45
In a career事業 I'm definitely無疑 more engaged訂婚.
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或者,我可以把工作看成我的事業,這樣我會做得更加用心
02:48
But at the same相同 time, there will be periods when I think
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但有時我又會想
02:50
is all that really hard work really worth價值 my while?
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花這麼多精力值得嗎?
02:55
While in the third第三 one, in the calling調用,
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第三個層次,是把工作視為一種召喚
02:57
very much likely容易 I would do it also
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很可能我無論如何都會去做
03:00
if I wouldn't不會 be financially經濟 compensated補償 for it.
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即使没有金錢回報也没關係
03:04
I am not a religious宗教 person myself,
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我不信教
03:06
but I did look for nature性質.
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但我尊重自然
03:09
I had spent花費 my first sabbatical休假 in New York紐約 City.
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我的第一個修假是在紐約市度過的
03:13
Looked看著 for something different不同 for the second第二 one.
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我希望第二次會有所不同
03:16
Europe歐洲 and the U.S. didn't really feel enticing誘人
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歐洲和美國對我吸引力不大
03:19
because I knew知道 them too well. So Asia亞洲 it was.
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我太熟悉它們了,所以我選擇亞洲
03:22
The most beautiful美麗 landscapes景觀 I had seen看到 in Asia亞洲
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我見到的亞洲最美麗的風景
03:24
were Sri斯里蘭卡 Lanka斯里蘭卡 and Bali巴厘島.
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在斯里蘭卡和巴厘島
03:26
Sri斯里蘭卡 Lanka斯里蘭卡 still had the civil國內 war戰爭 going on, so Bali巴厘島 it was.
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斯里蘭卡仍有内戰進行,因此我選擇了巴厘島。
03:30
It's a wonderful精彩, very craft-oriented工藝為導向 society社會.
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那是一個美好且十分重視手工藝的社会
03:34
I arrived到達 there in September九月 2008,
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我2008年9月到達那裡
03:38
and pretty漂亮 much started開始 to work right away.
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立即投入工作
03:41
There is wonderful精彩 inspiration靈感 coming未來 from the area itself本身.
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那地方本身就充滿靈氣
03:47
However然而 the first thing that I needed需要 was
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然而,我首先需要的是
03:50
mosquito蚊子 repellent驅蚊 typography活版印刷
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滅蚊劑
03:53
because they were definitely無疑 around heavily嚴重.
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因為蚊子太多了
03:56
And then I needed需要 some sort分類 of way
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其次我需要某種方法
03:59
to be able能夠 to get back to all the wild野生 dogs小狗
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驅走那些野狗
04:02
that surround環繞 my house,
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他们繞着我的房子
04:04
and attacked襲擊 me during my morning早上 walks散步.
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當我早上散步時來襲擊我
04:07
So we created創建 this series系列 of 99 portraits畫像 on tee開球 shirts襯衫.
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我們因此做了99條狗的系列T恤
04:13
Every一切 single dog on one tee開球 shirt襯衫.
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一隻狗一件T恤
04:17
As a little retaliation報復
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作為一個小報復
04:19
with a just ever so slightly menacing來勢洶洶 message信息
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我加了一條小小的、略帶威協的信息
04:23
(Laughter笑聲)
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這麼多狗,這麼少食譜...(笑聲)
04:24
on the back of the shirt襯衫.
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在T恤的背後
04:26
(Laughter笑聲)
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(笑聲)
04:28
Just before I left New York紐約
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在我離開紐約前
04:30
I decided決定 I could actually其實 renovate修復 my studio工作室.
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我覺得可以装修一下我的工作室
04:34
And then just leave離開 it all to them.
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我把工作全交給別人
04:37
And I don't have to do anything.
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不再自己操心
04:39
So I looked看著 for furniture家具.
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只管買家具
04:41
And it turned轉身 out that
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結果是
04:43
all the furniture家具 that I really liked喜歡,
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我喜歡的
04:45
I couldn't不能 afford給予.
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都買不起
04:47
And all the stuff東東 I could afford給予, I didn't like.
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買得起的我又都不喜欢
04:49
So one of the things that we pursued追求的 in Bali巴厘島
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於是我在巴厘島要做的其中一件事
04:51
was pieces of furniture家具.
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就是設計家具
04:54
This one, of course課程, still works作品 with the wild野生 dogs小狗.
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設計這個的時後,當然,我們仍跟野狗較量中
04:57
It's not quite相當 finished yet然而.
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還没全部完成
05:00
And I think by the time this lamp came來了 about,
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我記得完成这盞灯的時候
05:03
(Laughter笑聲)
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(笑聲)
05:05
I had finally最後 made製作 peace和平 with those dogs小狗.
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我終於跟狗講和了
05:09
(Laughter笑聲)
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(笑聲)
05:14
Then there is a coffee咖啡 table. I also did a coffee咖啡 table.
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我還設計了這張茶几
05:17
It's called Be Here Now.
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命名為 “現在這裡”
05:19
It includes包括 330 compasses圓規.
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它裡面装了330個指南針
05:23
And we had custom習慣 espresso濃咖啡 cups made製作
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我們製做了特別的咖啡杯
05:26
that hide隱藏 a magnet磁鐵 inside,
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裡面藏着磁鐵
05:28
and make those compasses圓規 go crazy,
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它使這些指南針拼命地動
05:31
always centering定心 on them.
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全朝向咖啡杯為中心
05:34
Then this is a fairly相當 talkative貧嘴, verbose詳細 kind of chair椅子.
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之後又設計這個相當健談愛講話的椅子
05:42
I also started開始 meditating沉思 for the first time in my life in Bali巴厘島.
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在巴厘島,我開始平生第一次打坐
05:46
And at the same相同 time, I'm extremely非常 aware知道的
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不過,同時我又清楚的意識到
05:48
how boring無聊 it is to hear about other people's人們 happinesses幸福操持.
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聽别人講他們高興的事有多無聊
05:52
So I will not really go too far into it.
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所以我就不多說了
05:57
Many許多 of you will know this TEDsterTEDster,
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你們很多人都認識這位TED的講者
06:00
Danny丹尼 Gilbert吉爾伯特, whose誰的 book, actually其實,
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Danny Gilbert, 他寫了一本書
06:02
I got it through通過 the TEDTED book club俱樂部.
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我從TED讀書會買了這本書
06:04
I think it took me four years年份
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一直等到四年後
06:06
to finally最後 read it, while on sabbatical休假.
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我終於在修長假時讀了這本書
06:10
And I was pleased滿意 to see
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我很高興知道
06:12
that he actually其實 wrote the book while he was on sabbatical休假.
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作者也是在休長假時寫這本書的
06:16
And I'll show顯示 you a couple一對 of people
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我還要介紹給你們幾位
06:18
that did well by pursuing追求 sabbaticals休假.
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得益於修長假的人
06:22
This is Ferran費蘭 Adria阿德里亞. Many許多 people think
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這位是Ferran Adria:公認的
06:24
he is right now the best最好 chef廚師 in the world世界
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當今世界上最好的厨師
06:27
with his restaurant餐廳 north of Barcelona巴塞羅那, El薩爾瓦多 Bulli布利.
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他的餐館位於Barcelona北部的elBull
06:30
His restaurant餐廳 is open打開 seven months個月 every一切 year.
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他的餐館每年只開七個月
06:32
He closes關閉 it down for five months個月
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另外五個月關門
06:34
to experiment實驗 with a full充分 kitchen廚房 staff員工.
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他用這段時間來做試驗,全體厨房員工也不放假
06:37
His latest最新 numbers數字 are fairly相當 impressive有聲有色.
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他的最新數據相當可觀
06:39
He can seat座位, throughout始終 the year,
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他的餐館一年可以容納
06:43
he can seat座位 8,000 people.
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8,000 人
06:46
And he has 2.2 million百萬 requests要求 for reservations預訂.
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却收到220萬個預定
06:51
If I look at my cycle週期, seven years年份, one year sabbatical休假,
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看看我的周期,開七年,休一年
06:54
it's 12.5 percent百分 of my time.
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是我百分之12.5的時間
06:57
And if I look at companies公司 that are actually其實 more successful成功 than mine,
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看看比我更成功的公司
07:02
3M since以來 the 1930s
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3M公司,自20世紀30年代起
07:05
is giving all their engineers工程師
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讓所有的工程師
07:07
15 percent百分 to pursue追求 whatever隨你 they want.
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花百分之十五工作時間做他們自己想做的事
07:11
There is some good successes成功.
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有些很成功的例子
07:13
Scotch蘇格蘭人 tape膠帶 came來了 out of this program程序,
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思高牌膠帶就是這個公司政策下的產物
07:16
as well as Art藝術 Fry developed發達
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還有Art Fry 研制的
07:20
sticky notes筆記 from during his personal個人 time for 3M.
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Post-It,也是他利用私人時間為3M發明的
07:24
Google谷歌, of course課程, very famously著名
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Google 眾人皆知
07:26
gives 20 percent百分 for their software軟件 engineers工程師
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給他們的軟體工程師百分之二十的時間
07:28
to pursue追求 their own擁有 personal個人 projects項目.
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去做他們自己想做的項目
07:32
Anybody任何人 in here has actually其實 ever conducted進行 a sabbatical休假?
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聽眾裡有没有人嘗試修過長假呢?
07:38
That's about five percent百分 of everybody每個人.
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大概百分之五吧
07:44
So I'm not sure if you saw your neighbor鄰居 putting their hand up.
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坐你身邊的人舉手了嗎?
07:48
Talk to them about if it was successful成功 or not.
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請和他們聊聊, 看他們的休假是否成功
07:52
I've found發現 that
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我發現
07:54
finding發現 out about what I'm going to like in the future未來,
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探討我未來想做的事
07:58
my very best最好 way is to talk to people
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最佳的辦法是
08:00
who have actually其實 doneDONE it
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與做過的人談談
08:02
much better than myself envisioning構想 it.
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那比自己空想來的更有效
08:06
When I had the idea理念 of doing one,
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當我想到一個好主意時
08:08
the process處理 was I made製作 the decision決定 and I put it into my daily日常 planner規劃人員 book.
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我便把决定寫在日記本裡
08:14
And then I told as many許多, many許多 people as I possibly或者 could about it
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然後我告訴很多很多的人,越多越好
08:18
so that there was no way that I could chicken out later後來 on.
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好讓我日後不會輕易地知難而退
08:21
(Laughter笑聲)
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(笑聲)
08:23
In the beginning開始, on the first sabbatical休假,
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我的第一個休假初期
08:26
it was rather disastrous慘重.
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事情進展一點也不順利
08:30
I had thought that I should do this without any plan計劃,
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我以為不用計畫
08:34
that this vacuum真空 of time somehow不知何故 would
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空閒本身
08:38
be wonderful精彩 and enticing誘人
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就很好
08:40
for idea理念 generation. It was not.
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能夠創新。但我錯了
08:43
I just, without a plan計劃, I just reacted反應
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没有計畫,我會被動去應付
08:47
to little requests要求, not work requests要求,
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瑣碎小事,我不是指工作上的事情
08:50
those I all said no to, but other little requests要求.
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那些我全拒絕了,我指的是其他瑣事
08:53
Sending發出 mail郵件 to Japanese日本 design設計 magazines雜誌 and things like that.
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比如說給日本設計雜誌寫信
08:56
So I became成為 my own擁有 intern實習生.
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就是說,我成了自己手下的實習生
08:58
(Laughter笑聲)
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(笑聲)
09:01
And I very quickly很快
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很快
09:03
made製作 a list名單 of the things I was interested有興趣 in,
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我把自己感興趣的事情列了個清單
09:07
put them in a hierarchy等級制度, divided分為 them into chunks of time
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把它們分門別類,分給大塊的時間
09:11
and then made製作 a plan計劃, very much like in grade年級 school學校.
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然後做個計畫,就像在小學校做的一樣
09:15
What does it say here? Monday星期一, 8 to 9: story故事 writing寫作;
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計畫有什麼呢? 星期一8至9點:寫小說
09:19
9 to 10: future未來 thinking思維.
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9至10點,預想未來
09:21
Was not very successful成功. And so on and so forth向前.
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那不是很成功。等等,等等。
09:24
And that actually其實, specifically特別 as a starting開始 point
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而實際上,作為第一次休假的開始
09:26
of the first sabbatical休假, worked工作 really well for me.
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這些安排很適合我
09:29
What came來了 out of it?
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結果呢
09:31
I really got close to design設計 again.
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我又重新愛上設計了
09:33
I had fun開玩笑.
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我自得其樂
09:35
Financially財政, seen看到 over the long term術語, it was actually其實 successful成功.
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從長遠經濟角度看,我的第一個長假是成功的
09:38
Because of the improved改善 quality質量, we could ask for higher更高 prices價格.
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由於質量提高,我們可以設更高的價格
09:43
And probably大概 most importantly重要的,
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或許最重要的是
09:45
basically基本上 everything we've我們已經 doneDONE
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基本上
09:47
in the seven years年份 following以下 the first sabbatical休假
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在下七年我們的設計
09:49
came來了 out of thinking思維 of that one single year.
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意念均源自我們休假的那一年
09:53
And I'll show顯示 you a couple一對 of projects項目
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請你看看以下幾項作品
09:56
that came來了 out of the seven years年份 following以下 that sabbatical休假.
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都是那個長假之後七年設計的
10:01
One of the strands of thinking思維 I was involved參與 in was
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第一種體會
10:05
that sameness千篇一律 is so incredibly令人難以置信 overrated被高估.
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是我們不斷强調的一致性
10:07
This whole整個 idea理念 that everything needs需求 to be exactly究竟 the same相同
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其實這種凡事必須完全相同的想法
10:11
works作品 for a very very few少數 strand of companies公司,
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僅僅極少數公司行得通
10:14
and not for everybody每個人 else其他.
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並非每間公司都合適
10:16
We were asked to design設計 an identity身分 for Casa卡薩 daDA MusicaMusica的,
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音樂之家(Casa de Musica) 曾請我們設計雜誌
10:20
the Rem雷姆 Koolhaas-built庫哈斯建 music音樂 center中央
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就是那個由 Rem Koolhaas 設計建造的音樂中心
10:23
in Porto波爾圖, in Portugal葡萄牙.
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在波爾圖,葡萄牙
10:25
And even though雖然 I desired期望 to do an identity身分
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僅管我想要把這個標誌
10:29
that doesn't use the architecture建築,
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設計的與建築物造型没關係
10:33
I failed失敗 at that.
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結果却没有成功
10:35
And mostly大多 also because I realized實現
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一個主要原因
10:38
out of a Rem雷姆 Koolhaas庫哈斯 presentation介紹 to the city of Porto波爾圖, where
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是因為Rem Koolhaas給波爾圖市做的一場簡報
10:41
he talked about a conglomeration聚集 of various各個 layers of meaning含義.
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他說到要把多層含意交織在一起
10:45
Which哪一個 I understood了解 after I
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我起先没有明白
10:47
translated翻譯 it from architecture建築 speech言語
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直到我把他的建築設計語言
10:49
in to regular定期 English英語,
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翻成一般英語去理解
10:51
basically基本上 as logo商標 making製造.
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基本上,建築設計就是標誌設計
10:53
And I understood了解 that the building建造 itself本身 was a logo商標.
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我才明白,那建築本身就是一個標誌
10:56
So then it became成為 quite相當 easy簡單.
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事情因此變得十分容易
10:58
We put a mask面具 on it,
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我們在建築上蒙了個罩子
11:00
looked看著 at it deep down in the ground地面,
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從遠遠的地面查看
11:02
checked檢查 it out from all sides雙方,
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從各個角度查看
11:05
west西, north, south, east,
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西,北,南,東
11:08
top最佳 and bottom底部.
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從上到下
11:10
Colored有色 them in a very particular特定 way
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用非常特殊的方式著色
11:12
by having a friend朋友 of mine write a piece of software軟件,
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讓我的一個朋友寫了一個軟體
11:15
the Casa卡薩 daDA MusicaMusica的 Logo商標 Generator發電機.
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叫音樂之家Logo製造器
11:17
That's connected連接的 to a scanner掃描器.
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把它連接到掃描機
11:20
You put any image圖片 in there, like that Beethoven貝多芬 image圖片.
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把任何圖像放上,例如貝多芬
11:23
And the software軟件, in a second第二,
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軟體可以立即
11:26
will give you the Casa卡薩 daDA MusicaMusica的 Beethoven貝多芬 logo商標.
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給你音樂之家貝多芬Logo
11:29
Which哪一個, when you actually其實 have to design設計 a Beethoven貝多芬 poster海報,
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當你想設計一個有貝多芬像的海報
11:32
comes in handy便利, because the visual視覺 information信息 of the logo商標
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那軟體很有用,因為Logo的視覺元素
11:37
and the actual實際 poster海報 is exactly究竟 the same相同.
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和海報是完全一樣的
11:40
So it will always fit適合 together一起, conceptually概念, of course課程.
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所以在概念的層面而言,它們一定能互相配合
11:44
If Zappa's扎帕的 music音樂 is performed執行, it gets得到 its own擁有 logo商標.
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如果演出Zappa的音樂,它會有自己獨特的Logo
11:48
Or Philip菲利普 Glass玻璃 or Lou Reed蘆葦 or the Chemical化學 Brothers兄弟,
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或Philip Grass,或Lou Reed,或 Chemical Brothers
11:51
who all performed執行 there, get their own擁有
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誰在那裡表演,誰就有自己的Logo
11:53
Casa卡薩 daDA MusicaMusica的 logo商標.
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這是音樂之家自己的 Logo
11:55
It works作品 the same相同 internally國內 with the president主席 or the musical音樂 director導向器,
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在音樂之家内部也是一樣,不論是音樂之家主席,或是音樂總監
11:59
whose誰的 Casa卡薩 daDA MusicaMusica的 portraits畫像 wind up on their business商業 cards.
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他們的音樂之家畫像就印在他們的名片上
12:03
There is a full-blown全面爆發 orchestra樂隊
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有一個完整的管弦樂隊
12:05
living活的 inside the building建造.
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駐扎在那所建築裡
12:08
It has a more transparent透明 identity身分.
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他們擁有自己清晰的Logo
12:12
The truck卡車 they go on tour遊覽 with.
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這是他們巡演用的卡車
12:15
Or there's a smaller contemporary現代的 orchestra樂隊,
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它們還有一個較小的現代樂團
12:18
12 people that remixes混音 its own擁有 title標題.
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一個以"交織 "(remix) 為名的十二人樂團, 名字就交織在 Logo 中
12:24
And one of the handy便利 things that came來了 about
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十分方便的是
12:26
was that you could take the logo商標 type類型
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你可以用這個Logo
12:29
and create創建 advertising廣告 out of it.
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創造廣告
12:32
Like this Donna唐娜 Toney托尼 poster海報,
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就像這幅 Donna Toney海報
12:34
or Chopin肖邦, or Mozart莫扎特,
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或蕭邦 (Chopin),或莫扎特 (Mozart)
12:36
or La Monte蒙特 Young年輕.
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或 La Monte Young
12:38
You can take the shape形狀 and make typography活版印刷 out of it.
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您可以根據它的形狀設計字樣
12:42
You can grow增長 it underneath the skin皮膚.
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你還可以把它從外表長出來
12:44
You can have a poster海報 for a family家庭 event事件 in front面前 of the house,
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你可以設計一張海報,介紹在音樂之家外面舉行的家族活動
12:48
or a rave狂歡 underneath the house
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或在音樂之家下面舉行的狂野派對
12:51
or a weekly每週 program程序,
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或每周定期舉行的活動
12:53
as well as educational教育性 services服務.
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又或是教育服務
12:57
Second第二 insight眼光. So far, until直到 that point I had
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第二種體會:在那次長假之前
13:00
been mostly大多 involved參與
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多數時候
13:03
or used the language語言 of design設計
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我都使用設計語言
13:05
for promotional促銷 purposes目的,
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幫助促銷
13:07
which哪一個 was fine with me.
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那並没有什麼不好
13:09
On one hand I have nothing against反對 selling銷售.
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一方面我不反對銷售
13:11
My parents父母 are both salespeople銷售人員.
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我父母都是銷售員
13:14
But I did feel that
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但我覺得
13:16
I spent花費 so much time learning學習 this language語言,
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我花了這多時間學習這種語言
13:18
why do I only promote促進 with it?
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為什麼僅用來幫助促銷?
13:21
There must必須 be something else其他.
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應該還可以利用它做些其他事
13:23
And the whole整個 series系列 of work came來了 out of it.
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這些作品都出自這個想法
13:25
Some of you might威力 have seen看到 it.
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有些你們可能已經見過
13:27
I showed顯示 some of it
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我在以前的TED會上曾經展示過
13:29
at earlier TEDs海龜逃生裝置 before,
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以前的TED會
13:31
under the title標題 "Things I've Learned學到了 in My Life So Far."
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標題是“至今我所學到的”
13:34
I'll just show顯示 two now.
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我現在就介紹兩項
13:36
This is a whole整個 wall of bananas香蕉
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這是一整面牆的香蕉
13:39
at different不同 ripenessesripenesses
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不同的生熟程度
13:41
on the opening開盤 day in this gallery畫廊 in New York紐約.
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在一家紐約的畫廊開張那天
13:44
It says, "Self-confidence自信心 produces產生 fine results結果."
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上面說 “自信產生優秀結果”
13:48
This is after a week.
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一周後
13:50
After two weeks,
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兩周後
13:52
three weeks, four weeks, five weeks.
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三,四,五周後
13:55
And you see the self confidence置信度 almost幾乎 comes back,
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你可以見到自信心幾乎都回来了
13:57
but not quite相當.
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只是幾乎,不是全部
14:01
These are some pictures圖片 visitors遊客 sent發送 to me.
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這是一些客人送給我的照片
14:04
(Laughter笑聲)
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(笑聲)
14:05
And then the city of Amsterdam阿姆斯特丹
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阿姆斯特丹
14:07
gave us a plaza廣場 and asked us to do something.
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給了我們一個廣場,並要我們做些事情
14:10
We used the stone plates as a grid
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我們用石板作為網格
14:14
for our little piece.
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作為我們一件小作品的背景
14:17
We got 250,000 coins硬幣 from the central中央 bank銀行,
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我們從中央銀行提了25萬個硬幣
14:21
at different不同 darknesses黑度.
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顏色有不同的深度
14:23
So we got brand new ones那些, shiny閃亮 ones那些,
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有的嶄新發亮
14:25
medium ones那些, and very old, dark黑暗 ones那些.
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半舊的, 和非常舊的,發黑的
14:29
And with the help of 100 volunteers志願者, over a week,
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用了一周多的時間,得到了100多志願者的帮忙
14:33
created創建 this fairly相當 floral花的 typography活版印刷
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創造了這個花卉模樣的字樣
14:38
that spelled拼寫, "Obsessions強迫觀念 make my life worse更差
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文字是,“沉迷使生活更糟"
14:40
and my work better."
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却使作品更好”
14:42
And the idea理念 of course課程 was to
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我們的構思
14:44
make the type類型 so precious珍貴
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是把圖樣做得很精美
14:47
that as an audience聽眾
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要令觀賞者
14:49
you would be in between之間,
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覺得難以决定
14:51
"Should I really take as much money as I can?
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我是要把這些錢盡量拿走
14:53
Or should I leave離開 the piece intact完整 as it is right now?"
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還是保持圖像完好無缺
14:58
While we built內置 all this up
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在拼砌這個圖像的過程
15:00
during that week, with the 100 volunteers志願者,
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與數百名志願者在一起的那個星期
15:02
a good number of the neighbors鄰居 surrounding周圍 the plaza廣場
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有很多居住在周圍的居民
15:06
got very close to it and quite相當 loved喜愛 it.
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都走近它看,也很喜歡它
15:08
So when it was finally最後 doneDONE,
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當它終於完工時
15:10
and in the first night
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第一夜
15:12
a guy came來了 with big plastic塑料 bags包裝袋
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一個人拿了一個大塑膠袋
15:14
and scooped挖出 up as many許多 coins硬幣 as he could possibly或者 carry攜帶,
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把錢幣大堆大堆的装進袋子裡,直到他提不動為止
15:19
one of the neighbors鄰居 called the police警察.
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一位鄰居報了警
15:21
And the Amsterdam阿姆斯特丹 police警察
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阿姆斯特丹警方
15:23
in all their wisdom智慧,
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急中生智
15:26
came來了, saw,
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趕到現場, 看到一切
15:28
and they wanted to protect保護 the artwork藝術品.
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他們想保護這件藝術作品
15:30
And they swept風靡 it all up and put it into custody保管
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就把錢幣都掃了起來
15:33
at police警察 headquarters司令部.
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放到警察局好好保存
15:35
(Laughter笑聲)
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(笑聲)
15:37
I think you see, you see them sweeping籠統的. You see them sweeping籠統的 right here.
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看見他們掃了吧
15:40
That's the police警察, getting得到 rid擺脫 of it all.
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那是警察,把作品全掃光了
15:44
So after eight hours小時
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8小時之後
15:46
that's pretty漂亮 much all that was left
315
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所剩的就只有那麼多
15:48
of the whole整個 thing.
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幾乎全部掃光
15:50
(Laughter笑聲)
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(笑聲)
15:52
We are also working加工 on the start開始 of a bigger project項目 in Bali巴厘島.
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我們還在巴厘島開始了一個更大的項目
15:55
It's a movie電影 about happiness幸福.
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是一個講關於快樂的電影
15:57
And here we asked some nearby附近 pigs
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在這裡,我們請了附近的一些猪
16:00
to do the titles標題 for us.
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為我們做標題
16:02
They weren't quite相當 slick華而不實的 enough足夠.
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却嫌它們不够仔細
16:04
So we asked the goose to do it again,
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我們試用了鵝
16:06
and hoped希望 she would do somehow不知何故,
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希望她會做出
16:08
a more elegant優雅 or pretty漂亮 job工作.
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優雅美觀的作品
16:11
And I think she overdid太過火 it.
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它却似乎太講究了
16:13
Just a bit too ornamental裝飾.
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有點過分装飾
16:16
And my studio工作室 is very close to the monkey forest森林.
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而我的工作室是在猴子森林邊
16:20
And the monkeys猴子 in that monkey forest森林
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這猴子森林的猴子
16:22
looked看著, actually其實, fairly相當 happy快樂.
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看起來相當高興
16:24
So we asked those guys to do it again.
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我們又請了這些家伙幫忙
16:29
They did a fine job工作, but had
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他們做得很出色, 但是
16:31
a couple一對 of readability可讀性 problems問題.
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有可讀性問題
16:36
So of course課程 whatever隨你 you don't really do yourself你自己
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當然,如果你不自己親自做
16:39
doesn't really get doneDONE properly正確.
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就別指望完全滿意
16:43
That film電影 we'll be working加工 on for the next下一個 two years年份.
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我們今後兩年將製作這部電影
16:47
So it's going to be a while.
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還需要一陣子
16:50
And of course課程 you might威力 think that
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你可能會想
16:52
doing a film電影 on happiness幸福
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製作關於快樂的電影
16:55
might威力 not really be worthwhile合算.
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可能會不值得
16:57
Then you can of course課程 always
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你當然總是可以
16:59
go and see this guy.
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去看看這個家伙
17:01
Video視頻: (Laughter笑聲)
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(笑瑜伽)
17:16
And I'm happy快樂 I'm alive.
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我很高興我活着
17:18
I'm happy快樂 I'm alive. I'm happy快樂 I'm alive.
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我很高興我活着 我很高興我活着
17:25
Stefan斯特凡 SagmeisterSagmeister: Thank you.
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謝謝你們
17:27
(Applause掌聲)
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(鼓掌)
Translated by Tiwan Kung
Reviewed by Zhu Jie

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ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.

Why you should listen

Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.

While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.

More profile about the speaker
Stefan Sagmeister | Speaker | TED.com

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