TEDWomen 2010
Sheryl Sandberg: Why we have too few women leaders
Sheryl Sandberg: Zašto imamo premalo ženskih vođa
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COO Facebooka Sheryl Sandberg promatra zašto manji postotak žena nego muškaraca dosegne vrh svoje struke -- i pruža 3 snažna savjeta ženama koje ciljaju na C-mjesto.
Sheryl Sandberg - COO, Facebook
As the COO at the helm of Facebook, Sheryl Sandberg juggles the tasks of monetizing the world’s largest social networking site while keeping its users happy and engaged. Full bio
As the COO at the helm of Facebook, Sheryl Sandberg juggles the tasks of monetizing the world’s largest social networking site while keeping its users happy and engaged. Full bio
Double-click the English transcript below to play the video.
00:15
So for any of us in this room today,
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Svi mi u ovoj sobi danas,
00:17
let's start out by admitting we're lucky.
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počnimo s priznanjem da smo sretni.
00:20
We don't live in the world
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Ne živimo u svijetu
00:22
our mothers lived in, our grandmothers lived in,
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u kojem su naše majke živjele, u kojem su naše bake živjele,
00:24
where career choices for women were so limited.
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gdje su izbori karijere za žene bili toliko ograničeni.
00:27
And if you're in this room today,
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I ako ste u ovoj sobi danas,
00:29
most of us grew up in a world
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većina nas je odrasla u svijetu
00:31
where we had basic civil rights,
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u kojem smo imali osnovna građanska prava.
00:34
and amazingly, we still live in a world
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I iznenađujuće, još uvijek živimo u svijetu
00:36
where some women don't have them.
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gdje ih neke žene nemaju.
00:38
But all that aside, we still have a problem,
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Ali sve to na stranu, još uvijek imamo problem,
00:40
and it's a real problem.
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a to je stvarni problem.
00:42
And the problem is this:
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A problem je ovaj:
00:44
Women are not making it
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žene ne dolaze
00:46
to the top of any profession
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na vrh bilo koje struke,
00:48
anywhere in the world.
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igdje u svijetu.
00:50
The numbers tell the story quite clearly.
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Brojke pričaju prilično jasnu priču.
00:52
190 heads of state --
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190 čelnika država --
00:54
nine are women.
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devet ih je žena.
00:56
Of all the people in parliament in the world,
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Od svih ljudi u parlamentima u svijetu,
00:58
13 percent are women.
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13 posto su žene.
01:00
In the corporate sector,
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U korporativnom sektoru,
01:02
women at the top,
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žene na vrhu,
01:04
C-level jobs, board seats --
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poslovi C-razine, mjesta u odborima --
01:06
tops out at 15, 16 percent.
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su na najviše 15,16 posto.
01:09
The numbers have not moved since 2002
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Te brojke se nisu pomaknule još od 2002.
01:11
and are going in the wrong direction.
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i idu u krivom smjeru.
01:14
And even in the non-profit world,
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I čak i u neprofitnom svijetu,
01:16
a world we sometimes think of
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svijetu za koji ponekad mislimo
01:18
as being led by more women,
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kako je više vođen od strane žena,
01:20
women at the top: 20 percent.
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žene na vrhu: 20 posto.
01:22
We also have another problem,
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Ujedno imamo još jedan problem,
01:24
which is that women face harder choices
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a to je da je pred ženama teži izbor
01:27
between professional success and personal fulfillment.
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između profesionalnog uspjeha i osobnog ispunjenja.
01:30
A recent study in the U.S.
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Nedavno istraživanje u SAD-u
01:32
showed that, of married senior managers,
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je pokazalo da, od oženjenih viših menadžera,
01:35
two-thirds of the married men had children
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dvije trećine oženjenih muškaraca je imalo djece
01:38
and only one-third of the married women had children.
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a samo jedna trećina udanih žena je imalo djecu.
01:41
A couple of years ago, I was in New York,
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Prije par godina, bila sam u New Yorku,
01:43
and I was pitching a deal,
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i pokušavala sam sklopiti posao,
01:45
and I was in one of those fancy New York private equity offices
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i bila sam u jednom od onih otmjenih New Yorških ureda privatnog kapitala,
01:47
you can picture.
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možete zamisliti.
01:49
And I'm in the meeting -- it's about a three-hour meeting --
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I na sastanku sam -- sastanak traje oko tri sata --
01:52
and two hours in, there kind of needs to be that bio break,
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i nakon dva sata, potrebna je ona biološka stanka,
01:55
and everyone stands up,
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i svi ustanu,
01:57
and the partner running the meeting
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i partner koji je vodio sastanak
01:59
starts looking really embarrassed.
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počinje izgledati stvarno posramljeno.
02:01
And I realized he doesn't know
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I shvatila sam kako ne zna
02:03
where the women's room is in his office.
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gdje se u njegovom uredu nalazi ženski zahod.
02:05
So I start looking around for moving boxes,
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Stoga počnem gledati okolo, ne bih li opazila kutije za selidbu,
02:07
figuring they just moved in, but I don't see any.
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misleći kako su se tek doselili, ali ne vidim nijednu.
02:10
And so I said, "Did you just move into this office?"
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Rekla sam, "Jeste li se tek nedavno doselili u ovaj ured?"
02:13
And he said, "No, we've been here about a year."
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I on kaže, "Ne, ovdje smo već oko jedne godine."
02:16
And I said, "Are you telling me
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A ja kažem, "Želite li mi reći
02:19
that I am the only woman
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kako sam ja jedina žena
02:21
to have pitched a deal in this office in a year?"
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koja je, u cijeloj godini, sklopila posao u ovom uredu?"
02:24
And he looked at me, and he said,
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I on me pogledao, i rekao,
02:26
"Yeah. Or maybe you're the only one who had to go to the bathroom."
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"Da. Ili ste možda jedina koja je trebala koristiti zahod."
02:29
(Laughter)
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(Smijeh)
02:31
So the question is,
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Dakle, pitanje je,
02:33
how are we going to fix this?
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kako ćemo to popraviti?
02:36
How do we change these numbers at the top?
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Kako ćemo promijeniti te brojke na vrhu?
02:39
How do we make this different?
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Kako da napravimo promjenu?
02:42
I want to start out by saying,
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Želim započeti s time da kažem,
02:44
I talk about this --
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kako govorim o tome --
02:46
about keeping women in the workforce --
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zadržavanjem žena u radnoj snazi --
02:48
because I really think that's the answer.
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jer doista mislim kako je to odgovor.
02:50
In the high-income part of our workforce,
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U dijelu radne snage s visokim dohotkom,
02:52
in the people who end up at the top --
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u dijelu u kojem ljudi završe na vrhu --
02:55
Fortune 500 CEO jobs,
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Fortune 500 CEO poslovi,
02:57
or the equivalent in other industries --
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ili ekvivalent u drugim industrijama --
03:00
the problem, I am convinced,
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problem, uvjerena sam,
03:02
is that women are dropping out.
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jest da žene ispadaju.
03:04
Now people talk about this a lot,
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Ljudi mnogo pričaju o tome,
03:06
and they talk about things like flextime and mentoring
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i govore o stvarima kao što su fleksibilno vrijeme i mentorstvo
03:08
and programs companies should have to train women.
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te programima koje bi poduzeća trebala imati za trening žena.
03:11
I want to talk about none of that today,
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Ne želim o tome pričati danas --
03:13
even though that's all really important.
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iako je to doista važno.
03:15
Today I want to focus on what we can do as individuals.
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Danas se želim usredotočiti na ono što možemo učiniti kao pojedinci.
03:18
What are the messages we need to tell ourselves?
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Koje poruke moramo sami sebi prenijeti?
03:21
What are the messages we tell the women who work with and for us?
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Koje su poruke koje govorimo ženama koje rade s nama i za nas?
03:24
What are the messages we tell our daughters?
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Koje poruke prenosimo svojim kćerima?
03:26
Now, at the outset, I want to be very clear
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Sada na početku, želim biti vrlo jasna
03:28
that this speech comes with no judgments.
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kako ovaj govor ne dolazi s predrasudama.
03:31
I don't have the right answer.
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Nemam točan odgovor;
03:33
I don't even have it for myself.
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nemam ga čak ni za sebe.
03:35
I left San Francisco, where I live, on Monday,
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Napustila sam San Francisco, gdje živim, u ponedjeljak,
03:38
and I was getting on the plane for this conference.
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i sjela sam na avion kako bih došla na ovu konferenciju.
03:40
And my daughter, who's three, when I dropped her off at preschool,
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I moja kćer, kojoj su tri godine, kada sam je ostavila u predškoli,
03:43
did that whole hugging-the-leg,
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grlila mi je nogu,
03:45
crying, "Mommy, don't get on the plane" thing.
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plakala, "Mama, nemoj ići na avion."
03:47
This is hard. I feel guilty sometimes.
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To je teško. Ponekad se osjećam krivo.
03:50
I know no women,
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Ne poznajem niti jednu ženu,
03:52
whether they're at home or whether they're in the workforce,
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koja bilo da je kod kuće, ili da radi,
03:54
who don't feel that sometimes.
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a koja se ponekad ne osjećaja tako.
03:56
So I'm not saying that staying in the workforce
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Dakle, ne govorim kako je ostanak na poslu
03:59
is the right thing for everyone.
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najbolja stvar za svakoga.
04:01
My talk today is about what the messages are
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Moj govor danas je o tome koje su poruke
04:04
if you do want to stay in the workforce,
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ako želite ostati raditi.
04:06
and I think there are three.
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I mislim kako postoje tri.
04:08
One, sit at the table.
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Prvo, sjednite za stol.
04:11
Two, make your partner a real partner.
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Drugo, učinite svog partnera pravim partnerom.
04:14
And three, don't leave before you leave.
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I treće -- pogledajte ovo -- nemojte otići prije nego odete.
04:18
Number one: sit at the table.
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Broj jedan: sjednite za stol.
04:20
Just a couple weeks ago at Facebook,
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Prije par tjedana u Facebooku,
04:22
we hosted a very senior government official,
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ugostili smo visokog vladinog dužnosnika,
04:25
and he came in to meet with senior execs
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koji se došao sastati s visokim izvršnim direktorima
04:27
from around Silicon Valley.
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iz Silikonske doline.
04:30
And everyone kind of sat at the table.
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I svi smo sjeli za stol.
04:32
And then he had these two women who were traveling with him
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On je putovao s dvije žene
04:35
who were pretty senior in his department,
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koje su bile prilično visoko u njegovom odjelu.
04:37
and I kind of said to them, "Sit at the table. Come on, sit at the table,"
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I rekla sam im, "Sjednite za stol. Dajte, sjednite za stol."
04:40
and they sat on the side of the room.
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I sjele su na jednu stranu sobe.
04:43
When I was in college my senior year,
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Kada sam bila na zadnjoj godini na fakultetu,
04:45
I took a course called European Intellectual History.
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uzela sam kolegij "Europska intelektualna povijest".
04:48
Don't you love that kind of thing from college?
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Ne volite li takve stvari s fakulteta?!
04:50
I wish I could do that now.
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Voljela bih da to mogu sada učiniti.
04:52
And I took it with my roommate, Carrie,
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I uzela sam taj kolegij zajedno s mojom cimericom, Carrie,
04:54
who was then a brilliant literary student --
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koja je tada bila briljantna studentica književnosti --
04:56
and went on to be a brilliant literary scholar --
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i koja je krenula postati briljantna književna stipendistica --
04:58
and my brother --
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i mojim bratom --
05:00
smart guy, but a water-polo-playing pre-med,
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pametnim momkom, ali vaterpolistom koji je studirao medicinu,
05:02
who was a sophomore.
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a koji je bio na drugoj godini.
05:04
The three of us take this class together.
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Nas troje je zajedno pohađalo taj kolegij.
05:06
And then Carrie reads all the books
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I Carrie čita sve knjige
05:08
in the original Greek and Latin,
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na izvornom Grčkom i Latinskom --
05:10
goes to all the lectures.
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odlazi na sva predavanja --
05:12
I read all the books in English
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ja čitam sve knjige na Engleskom
05:14
and go to most of the lectures.
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i odlazim na većinu predavanja.
05:16
My brother is kind of busy.
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Moj brat je prezaposlen;
05:18
He reads one book of 12
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on pročita jednu knjigu od njih 12
05:20
and goes to a couple of lectures,
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i ode na par predavanja,
05:22
marches himself up to our room
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dođe do naše sobe
05:24
a couple days before the exam to get himself tutored.
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par dana prije ispita kako bi ga poučile.
05:27
The three of us go to the exam together, and we sit down.
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Nas troje odemo na ispit zajedno, i sjednemo.
05:30
And we sit there for three hours --
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I sjedimo tamo tri sata --
05:32
and our little blue notebooks -- yes, I'm that old.
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i naše male, plave bilježnice -- da, toliko sam stara.
05:35
And we walk out, and we look at each other, and we say, "How did you do?"
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I izađemo van, i pogledamo jedan drugoga, i pitamo, "Kako je prošlo?"
05:38
And Carrie says, "Boy, I feel like I didn't really draw out the main point
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I Carrie kaže, "Čovječe, osjećam kako nisam pogodila glavnu bit
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on the Hegelian dialectic."
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Hegelijanske dijalektike."
05:43
And I say, "God, I really wish I had really connected
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A ja kažem, "Bože, voljela bih da sam doista povezala
05:46
John Locke's theory of property with the philosophers who follow."
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teoriju vlasništva Johna Lockea s filozofima koji su slijedili."
05:49
And my brother says,
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A moj brat kaže,
05:51
"I got the top grade in the class."
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"Dobio sam najbolju ocjenu u razredu."
05:55
"You got the top grade in the class?
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"Dobio si najbolju ocjenu u razredu?
05:57
You don't know anything."
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Ti ne znaš ništa."
06:00
The problem with these stories
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Problem s ovim pričama
06:02
is that they show what the data shows:
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jest da pokazuju ono što podaci pokazuju:
06:05
women systematically underestimate their own abilities.
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žene sustavno podcjenjuju svoje vlastite sposobnosti.
06:08
If you test men and women,
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Kada bi testirali muškarce i žene,
06:10
and you ask them questions on totally objective criteria like GPAs,
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i pitali ih pitanja o potpuno objektivnim kriterijima poput prosjeka ocjena,
06:13
men get it wrong slightly high,
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muškarci pogriješe jer kažu malo previše,
06:15
and women get it wrong slightly low.
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a žene pogriješe jer kažu malo premalo.
06:18
Women do not negotiate for themselves in the workforce.
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Žene se ne znaju izboriti za sebe na poslu.
06:21
A study in the last two years
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Istraživanje u posljednje dvije godine
06:23
of people entering the workforce out of college
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ljudi koji stupaju u radni odnos s fakulteta
06:25
showed that 57 percent of boys entering,
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pokazuje kako 57% dečki koji dolaze --
06:28
or men, I guess,
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ili muškaraca, pretpostavljam --
06:30
are negotiating their first salary,
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pregovara o svojoj prvoj plaći,
06:32
and only seven percent of women.
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s druge strane to isto čini samo 7% žena.
06:35
And most importantly,
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I najvažnije,
06:37
men attribute their success to themselves,
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muškarci pripisuju svoj uspjeh sebi,
06:40
and women attribute it to other external factors.
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a žene ga pripisuju vanjskim čimbenicima.
06:43
If you ask men why they did a good job,
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Kada pitate muškarce zašto su dobro odradili posao,
06:45
they'll say, "I'm awesome.
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reći će, "Ja sam izvrstan.
06:48
Obviously. Why are you even asking?"
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Očito. Zašto uopće pitaš?"
06:51
If you ask women why they did a good job,
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Kada pitate žene zašto su dobro odradile posao,
06:53
what they'll say is someone helped them,
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ono što će reći jest da im je netko pomogao,
06:55
they got lucky, they worked really hard.
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da su imale sreće, da su radile doista naporno.
06:57
Why does this matter?
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Zašto je to važno?
06:59
Boy, it matters a lot
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Čovječe, to je jako važno
07:01
because no one gets to the corner office
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jer nitko ne dobiva ured na čošku
07:04
by sitting on the side, not at the table,
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ako sjedi postrani, a ne za stolom.
07:06
and no one gets the promotion
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I nitko ne dobiva promaknuće
07:08
if they don't think they deserve their success,
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ukoliko ne misle kako ne zaslužuju svoj uspjeh,
07:11
or they don't even understand their own success.
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ili čak i ne shvaća svoj vlastiti uspjeh.
07:14
I wish the answer were easy.
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Željela bih da su odgovori lagani.
07:16
I wish I could just go tell all the young women I work for,
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Željela bih da mogu otići i reći svim mladim ženama za koje radim,
07:18
all these fabulous women,
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svim tim izvanrednim ženama,
07:20
"Believe in yourself and negotiate for yourself.
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"Vjerujte u sebe i pregovarajte za sebe.
07:22
Own your own success."
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Posjedujte svoj vlastiti uspjeh."
07:24
I wish I could tell that to my daughter.
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Željela bih da to mogu reći svojoj kćeri.
07:27
But it's not that simple.
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Ali, to nije tako jednostavno.
07:29
Because what the data shows, above all else, is one thing,
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Jer ono što podaci pokazuju, iznad svega, je jedna stvar,
07:32
which is that success and likeability
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a to je da su uspjeh i pozitivan dojam
07:34
are positively correlated for men
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pozitivno korelirani za muškarce
07:37
and negatively correlated for women.
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a negativno korelirani za žene.
07:39
And everyone's nodding,
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I svi klimaju glavom,
07:41
because we all know this to be true.
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jer svi znamo kako je to istina.
07:43
There's a really good study that shows this really well.
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Postoji jedno jako dobro istraživanje koje pokazuje to jako dobro.
07:46
There's a famous Harvard Business School study
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Postoji poznata studija s poslovne škole Harvard
07:48
on a woman named Heidi Roizen.
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provedena na ženi zvanoj Heidi Roizen.
07:50
And she's an operator in a company
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Ona je operater u poduzeću
07:52
in Silicon Valley,
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u Silicijskoj dolini,
07:54
and she uses her contacts
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i koristi svoje kontakte
07:56
to become a very successful venture capitalist.
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kako bi postala jako uspješna venture capital poduzetnica.
07:59
In 2002 -- not so long ago --
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2002. -- ne baš tako davno --
08:01
a professor who was then at Columbia University
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profesor koji je tada bio na Sveučilištu Columbia
08:03
took that case and made it Howard Roizen.
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je uzeo taj slušaj i pretvorio ga u Heidi Roizen.
08:06
And he gave the case out, both of them,
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I distribuirao je taj slučaj -- oba --
08:08
to two groups of students.
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dvjema grupama studenata.
08:10
He changed exactly one word:
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Promijenio je točno jednu riječ:
08:12
"Heidi" to "Howard."
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Heidi s Howard.
08:14
But that one word made a really big difference.
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Ali ta jedna riječ je učinila doista veliku razliku.
08:17
He then surveyed the students,
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Zatim je ispitao studente.
08:19
and the good news was the students, both men and women,
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I dobra vijest je kako su studenti, i muškarci i žene,
08:22
thought Heidi and Howard were equally competent,
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mislili kako su Heidi i Howard jednako kompetentni,
08:24
and that's good.
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i to je dobro.
08:26
The bad news was that everyone liked Howard.
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Loša vijest je da su svi voljeli Howarda.
08:28
He's a great guy. You want to work for him.
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On je odličan momak, želiš raditi za njega,
08:30
You want to spend the day fishing with him.
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želiš provesti dan s njim u ribolovu.
08:32
But Heidi? Not so sure.
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A Heidi? Nisam baš siguran.
08:34
She's a little out for herself. She's a little political.
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Ona je previše ekstrovertirana za sebe. Ona je pomalo politički nastrojena.
08:37
You're not sure you'd want to work for her.
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Niste sigurni bi li željeli raditi za nju.
08:40
This is the complication.
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To je komplikacija.
08:42
We have to tell our daughters and our colleagues,
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Moramo reći našoj kćeri i našim kolegama,
08:44
we have to tell ourselves to believe we got the A,
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moramo reći same sebi kako moramo vjerovati da smo dobile peticu,
08:46
to reach for the promotion,
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da posežemo za promaknućem,
08:48
to sit at the table,
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da sjedimo za stolom.
08:50
and we have to do it in a world
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I moramo to učiniti u svijetu
08:52
where, for them, there are sacrifices they will make for that,
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gdje, za njih, postoje žrtve koje će morati zbog toga učiniti,
08:55
even though for their brothers, there are not.
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iako njihova braća neće morati.
08:59
The saddest thing about all of this is that it's really hard to remember this.
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Najtužnija stvar u svemu ovome je što je zaista teško zapamtiti to.
09:02
And I'm about to tell a story which is truly embarrassing for me,
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I ispričat ću vam priču, koje me doista sram,
09:05
but I think important.
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ali mislim kako je važna.
09:07
I gave this talk at Facebook not so long ago
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Održala sam ovaj govor u Facebooku ne tako davno
09:10
to about 100 employees,
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pred oko stotinjak zaposlenika.
09:12
and a couple hours later, there was a young woman who works there
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I par sati nakon toga, jedna mlada žena koja tamo radi
09:15
sitting outside my little desk,
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sjedila je izvan mog malog stola,
09:17
and she wanted to talk to me.
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i željela je pričati sa mnom.
09:19
I said, okay, and she sat down, and we talked.
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Rekla sam, okej, i sjela je, i pričale smo.
09:21
And she said, "I learned something today.
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I rekla je, "Naučila sam nešto danas.
09:23
I learned that I need to keep my hand up."
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Naučila sam da moram držati svoju ruku u zraku."
09:25
I said, "What do you mean?"
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Ja kažem, "Što pod time misliš?"
09:27
She said, "Well, you're giving this talk,
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Rekla je, "Pa, održali ste taj govor,
09:29
and you said you were going to take two more questions.
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i rekli ste kako ćete odgovoriti na još dva pitanja.
09:31
And I had my hand up with lots of other people, and you took two more questions.
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I imala sam ruku u zraku poput mnogo drugih ljudi, i odgovorili ste na dva pitanja.
09:34
And I put my hand down, and I noticed all the women put their hand down,
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I spustila sam svoju ruku te primjetila kako su sve žene spustile svoje ruke,
09:37
and then you took more questions,
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i onda ste uzeli još pitanja,
09:39
only from the men."
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ali samo od muškaraca."
09:41
And I thought to myself,
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I pomislila sam u sebi,
09:43
wow, if it's me -- who cares about this, obviously --
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vau, ako sam to ja -- koja toliko brine o tome, očito --
09:46
giving this talk --
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držeći taj govor --
09:48
and during this talk, I can't even notice
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tijekom tog govora, ne mogu ni primjetiti
09:51
that the men's hands are still raised,
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kako su ruke muškaraca još uvijek u zraku,
09:54
and the women's hands are still raised,
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i da su ruke žena još uvijek u zraku,
09:56
how good are we
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koliko dobro možemo
09:58
as managers of our companies and our organizations
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kao menadžeri naših poduzeća i organizacija
10:00
at seeing that the men are reaching for opportunities
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vidjeti da muškarci posežu za prilikama
10:02
more than women?
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više od žena?
10:04
We've got to get women to sit at the table.
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Moramo navesti žene da sjede za stolom.
10:07
(Applause)
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(Pljesak)
10:10
Message number two:
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Poruka broj dva:
10:12
make your partner a real partner.
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učinite svog partnera stvarnim partnerom.
10:14
I've become convinced that we've made more progress in the workforce
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Postala sam uvjerena kako smo napravili više napretka na poslu
10:17
than we have in the home.
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nego kod kuće.
10:19
The data shows this very clearly.
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Podaci to jako jasno prikazuju.
10:22
If a woman and a man work full-time
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Ako žena i muškarac rade puno radno vrijeme
10:24
and have a child,
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i imaju dijete,
10:26
the woman does twice the amount of housework the man does,
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žena radi dvostruku količinu kućanskih poslova nego muškarac,
10:29
and the woman does three times
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i žena vodi tri puta
10:31
the amount of childcare the man does.
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više brige o djetetu nego muškarac.
10:34
So she's got three jobs or two jobs,
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Dakle, ona ima tri posla, ili dva posla,
10:36
and he's got one.
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a on ima jedan.
10:38
Who do you think drops out when someone needs to be home more?
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Što mislite tko izvuće kraći kraj kada netko mora biti više kod kuće.
10:41
The causes of this are really complicated,
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Uzroci toga su doista komplicirani,
10:43
and I don't have time to go into them.
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i nemam vremena ulaziti u njih.
10:45
And I don't think Sunday football-watching
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I ne smatram kako su nedjeljno gledanje utakmice
10:47
and general laziness is the cause.
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i opća lijenost uzroci.
10:49
I think the cause is more complicated.
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Smatram kako je uzrok kompliciraniji.
10:51
I think, as a society,
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Smatram da, kao društvo,
10:53
we put more pressure on our boys to succeed
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stavljamo više pritiska na naše dječake da uspiju
10:55
than we do on our girls.
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nego što stavljamo na djevojčice.
10:57
I know men that stay home
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Poznajem muškarce koji ostaju kod kuće
10:59
and work in the home to support wives with careers,
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i rade od doma kako bi podržali žene s karijerama.
11:01
and it's hard.
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A to je teško.
11:03
When I go to the Mommy-and-Me stuff
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Kada odem u "Stvari za mamu i mene"
11:05
and I see the father there,
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i vidim tamo oca,
11:07
I notice that the other mommies
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primjetim kako se druge mame
11:09
don't play with him.
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ne igraju s njim.
11:11
And that's a problem,
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A to je problem,
11:13
because we have to make it as important a job,
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jer moramo to učiniti važnim poput posla --
11:16
because it's the hardest job in the world to work inside the home,
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jer to je najteži posao na svijetu -- raditi u kući
11:19
for people of both genders,
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za ljude obaju spolova,
11:21
if we're going to even things out and let women stay in the workforce.
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ako želimo izjednačiti stvari i dopustiti ženama da ostanu na poslu.
11:24
(Applause)
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(Pljesak)
11:26
Studies show that households with equal earning
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Istraživanja pokazuju kako kućanstva s jednakim dohotkom
11:28
and equal responsibility
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i jednakom odgovornošću
11:30
also have half the divorce rate.
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imaju upola manje stope razvoda.
11:32
And if that wasn't good enough motivation for everyone out there,
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I ako to nije dovoljno dobra motivacija za sve one tamo vani,
11:35
they also have more --
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imaju više --
11:37
how shall I say this on this stage? --
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kako da to kažem na ovoj pozornici? --
11:39
they know each other more in the biblical sense as well.
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u biblijskom smislu poznaju jedan drugoga bolje.
11:42
(Cheers)
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(Živjeli)
11:44
Message number three:
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Poruka broj tri:
11:46
don't leave before you leave.
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nemojte otići prije nego odete.
11:48
I think there's a really deep irony
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Smatram kako je velika ironija
11:50
to the fact that actions women are taking --
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činjenica da aktivnosti koje žene poduzimaju --
11:52
and I see this all the time --
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i vidim to cijelo vrijeme --
11:54
with the objective of staying in the workforce
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s ciljem da ostanu na poslu,
11:57
actually lead to their eventually leaving.
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vode do njihovog eventualnog odlaska.
11:59
Here's what happens:
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Evo što se događa:
12:01
We're all busy. Everyone's busy. A woman's busy.
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svi smo mi zauzeti; svi su zauzeti; žena je zauzeta.
12:03
And she starts thinking about having a child,
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I počinje razmišljati o tome da ima djecu.
12:06
and from the moment she starts thinking about having a child,
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I u trenutku kada počinje razmišljati o tome da ima djete,
12:09
she starts thinking about making room for that child.
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počinje razmišljati o izgradnji sobe za to dijete.
12:11
"How am I going to fit this into everything else I'm doing?"
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"Kako ću strpati to u sve ostalo čime se bavim?"
12:15
And literally from that moment,
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I doslovno, od tog trenutka,
12:17
she doesn't raise her hand anymore,
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ne diže više ruku u zrak,
12:20
she doesn't look for a promotion, she doesn't take on the new project,
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ne traži promaknuće, ne preuzima novi projekt na sebe,
12:23
she doesn't say, "Me. I want to do that."
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ne govori, "Ja, želim napraviti to."
12:25
She starts leaning back.
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Počinje se naginjati prema natrag.
12:27
The problem is that --
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Problem je u tome što --
12:29
let's say she got pregnant that day, that day --
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recimo da postane trudna taj dan, taj dan --
12:32
nine months of pregnancy, three months of maternity leave,
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devet mjeseci trudnoće, tri mjeseca porodiljnog dopusta,
12:35
six months to catch your breath --
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šest mjeseci kako bi nadoknadila sve --
12:37
fast-forward two years,
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brzo premotavanje unaprijed za dvije godine,
12:39
more often -- and as I've seen it --
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vrlo često -- i kao što sam ja vidjela --
12:41
women start thinking about this way earlier --
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žene počinju razmišljati o tome prerano --
12:43
when they get engaged, when they get married,
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kada se zaruče, kada se udaju,
12:45
when they start thinking about trying to have a child, which can take a long time.
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kada počinju razmišljati o pokušajima imanja djeteta, koje može uzeti dosta vremena.
12:48
One woman came to see me about this,
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Jedna žena je došla do mene zbog toga,
12:50
and I kind of looked at her -- she looked a little young.
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i pogledala sam je -- i izgledala je malo premlado.
12:52
And I said, "So are you and your husband thinking about having a baby?"
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I rekla sam, "Da li ti i tvoj muž razmišljate o djetetu?"
12:55
And she said, "Oh no, I'm not married."
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A ona kaže, "O ne, nisam udana."
12:58
She didn't even have a boyfriend.
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Nije čak imala ni dečka.
13:00
I said, "You're thinking about this
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Rekla sam, "Razmišljaš o tome
13:02
just way too early."
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malo prerano."
13:04
But the point is that what happens
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Ali poanta je, što se dogodi
13:07
once you start kind of quietly leaning back?
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jednom kada se počnete potiho naginjati unatrag?
13:10
Everyone who's been through this --
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Svatko tko je prošao kroz to --
13:12
and I'm here to tell you, once you have a child at home,
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i ovdje sam da vam kažem, jednom kada u kući imate dijete,
13:15
your job better be really good to go back,
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vaš posao mora biti jako dobar kako bi se mogli vraćati,
13:17
because it's hard to leave that kid at home --
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jer je teško ostaviti dijete kod kuće --
13:19
your job needs to be challenging.
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vaš posao mora biti izazovan.
13:21
It needs to be rewarding.
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Mora biti nagrađujući.
13:23
You need to feel like you're making a difference.
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Morate osjećati kao da činite razliku.
13:26
And if two years ago you didn't take a promotion
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I ako prije dvije godine niste uzeli promaknuće
13:29
and some guy next to you did,
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a neki momak do vas jest,
13:31
if three years ago
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ako ste prije tri godine
13:33
you stopped looking for new opportunities,
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prestali tragati za novim prilikama,
13:35
you're going to be bored
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postat će vam dosadno,
13:37
because you should have kept your foot on the gas pedal.
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jer ste trebali držati svoju nogu na papučici gasa.
13:40
Don't leave before you leave.
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Nemojte otići prije nego odete.
13:42
Stay in.
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Ostanite.
13:44
Keep your foot on the gas pedal,
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Zadržite nogu na papučici gasa,
13:46
until the very day you need to leave
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sve do dana kada trebate otići
13:48
to take a break for a child --
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kako biste uzeli odmor za dijete --
13:50
and then make your decisions.
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i tada donesite svoje odluke.
13:52
Don't make decisions too far in advance,
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Nemojte donositi odluke previše unaprijed,
13:55
particularly ones you're not even conscious you're making.
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posebno one o čijem donošenju niste ni svjesni.
13:59
My generation really, sadly,
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Moja generacija, nažalost,
14:01
is not going to change the numbers at the top.
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neće promijeniti brojke na vrhu.
14:03
They're just not moving.
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Jednostavno se ne pomiču.
14:05
We are not going to get to where 50 percent of the population --
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Nećemo stići tamo gdje je 50 posto populacije --
14:08
in my generation, there will not be 50 percent of [women]
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u mojoj generaciji, neće biti 50 posto ljudi
14:11
at the top of any industry.
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na čelu bilo koje industrije.
14:13
But I'm hopeful that future generations can.
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Ali nadam se da će buduće generacije biti.
14:17
I think a world that was run
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Smatram kako bi svijet koji je vođen,
14:19
where half of our countries and half of our companies
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gdje bi pola naših država i pola naših poduzeća
14:21
were run by women, would be a better world.
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bilo vođeno od strane žena, bio bolji svijet.
14:24
And it's not just because people would know where the women's bathrooms are,
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I ne samo jer bi ljudi znali gdje se nalaze ženski zahodi,
14:27
even though that would be very helpful.
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iako bi to bilo vrlo korisno.
14:30
I think it would be a better world.
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Smatram kako bi bio bolji svijet.
14:32
I have two children.
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Imam dvoje djece.
14:34
I have a five-year-old son and a two-year-old daughter.
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Imam sina od pet godina i kćer od dvije godine.
14:37
I want my son to have a choice
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Želim da moj sin ima izbor
14:39
to contribute fully in the workforce or at home,
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da potpuno pridonosi na poslu ili kod kuće,
14:42
and I want my daughter to have the choice
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i želim da moja kćer ima izbor
14:44
to not just succeed,
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ne samo premašiti,
14:46
but to be liked for her accomplishments.
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već i biti voljena zbog svojih postignuća.
14:48
Thank you.
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Hvala vam.
14:50
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Sheryl Sandberg - COO, FacebookAs the COO at the helm of Facebook, Sheryl Sandberg juggles the tasks of monetizing the world’s largest social networking site while keeping its users happy and engaged.
Why you should listen
Long before Sheryl Sandberg left Google to join Facebook as its Chief Operating Officer in 2008, she was a fan. Today she manages Facebook’s sales, marketing, business development, human resources, public policy and communications. It’s a massive job, but one well suited to Sandberg, who not only built and managed Google’s successful online sales and operations program but also served as an economist for the World Bank and Chief of Staff at the US Treasury Department. Sandberg’s experience navigating the complex and socially sensitive world of international economics has proven useful as she and Facebook founder Mark Zuckerberg work to strike a balance between helping Facebook users control privacy while finding ways to monetize its most valuable asset: data.
At TEDWomen in 2010 Sandberg made the bold decision to talk about the experience of being one of very few women at the C-level of business. She noted that many women, in anticipating having a family, "lean back" from leading at work. After her TED Talk took off, Sandberg wrote the book Lean In, which has spent nearly a year on the New York Times Bestseller list. Sandberg plans to release a version of the book for graduates.
Sheryl Sandberg | Speaker | TED.com