TEDxEast
Ellen Gustafson: Obesity + hunger = 1 global food issue
Pretilost + Glad = 1 globalni problem hrane
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Ko-kreator filantropske torbe "HRANA", Ellen Gustafson kaže kako su glad i pretilost dvije strane istog novčića. Na konferenciji TEDxEast lansirala je "Projekt 30" -- posvećen tome kako možemo promijeniti način na koji uzgajamo i jedemo hranu u narednih 30 godina, i na taj način riješiti globalne nejednakosti u ishrani koje stoje iza obje epidemije (gladi i pretilosti).
Ellen Gustafson - Social entrepreneur
Co-founder of FEED and creator of The 30 Project, Ellen Gustafson is trying to change the way the world eats. Full bio
Co-founder of FEED and creator of The 30 Project, Ellen Gustafson is trying to change the way the world eats. Full bio
Double-click the English transcript below to play the video.
00:16
I'm Ellen, and I'm totally obsessed with food.
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Ja sam Elen i potpuno sam opsjednuta hranom.
00:19
But I didn't start out obsessed with food.
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Ali, u početku nisam bila opsjednuta hranom.
00:21
I started out obsessed with global security policy
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U početku sam bila opsjednuta politikom globalne sigurnosti
00:23
because I lived in New York during 9/11, and it was obviously a very relevant thing.
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zato što sam živjela u New Yorku 11. rujna, a to je očigledno bila jako relevantna stvar.
00:26
And I got from global security policy to food
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I prešla sam iz politike globalne sigurnosti na hranu
00:28
because I realized when I'm hungry, I'm really pissed off,
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zato što sam shvatila da kada sam gladna, onda sam stvarno bijesna.
00:31
and I'm assuming that the rest of the world is too.
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I pretpostavljam da je i ostatak svijeta.
00:33
Especially if you're hungry and your kids are hungry
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Naročito ako ste gladni i ako su vam djeca gladna
00:35
and your neighbor's kids are hungry and your whole neighborhood is hungry,
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i susjedova djeca su gladna i cijelo susjedstvo je gladno,
00:37
you're pretty angry.
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prilično ste ljuti.
00:39
And actually, lo and behold, it looks pretty much like
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I u stvari, izgleda kao da su
00:41
the areas of the world that are hungry
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dijelovi svijeta u kojima se gladuje
00:43
are also the areas of the world that are pretty insecure.
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istovremeno i prilično nesigurni.
00:45
So I took a job at the United Nations World Food Programme
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Tako sam prihvatila posao u "Svjetskom programu hrane" Ujedinjenih naroda
00:47
as a way to try to address these security issues
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kako bih se suočila s tim pitanjima sigurnosti
00:49
through food security issues.
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kroz pitanja o hrani.
00:51
And while I was there, I came across
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I dok sam bila tamo, naišla sam na nešto što je,
00:53
what I think is the most brilliant of their programs.
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po mom mišljenju, njihov najbolji program.
00:55
It's called School Feeding, and it's a really simple idea
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Zove se "Prehrana u školi", i veoma je jednostavna ideja
00:57
to sort of get in the middle of the cycle of poverty and hunger
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o tome kako stići u centar kruga siromaštva i gladi
01:00
that continues for a lot of people around the world, and stop it.
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koji još uvijek postoji za mnogo ljudi diljem svijeta i zaustaviti ga.
01:02
By giving kids a free school meal, it gets them into school,
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Davanje besplatnog obroka će djecu privući u školu,
01:05
which is obviously education, the first step out of poverty,
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dakle pružiti im obrazovanje, što je prvi korak za izlazak iz siromaštva.
01:08
but it also gives them the micronutrients and the macronutrients they need
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Ali im isto tako daje sve neophodne hranjive tvari koje su im potrebne
01:10
to really develop both mentally and physically.
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za mentalni i fizički razvoj.
01:13
While I was working at the U.N., I met this girl. Her name is Lauren Bush.
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Dok sam radila u UN-u upoznala sam djevojku imenom Lauren Bush.
01:16
And she had this really awesome idea
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Ona je imala fenomenalnu ideju
01:18
to sell the bag called the "Feed Bag" --
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da prodajemo torbu pod nazivom "Torba za hranu" --
01:20
which is really beautifully ironic because you can strap on the Feed Bag.
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što je na neki lijep način ironično jer tu torbu možete privezati.
01:23
But each bag we'd sell would provide
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Ali svaka prodana torba će osigurati
01:25
a year's worth of school meals for one kid.
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godišnju vrijednost obroka za jedno dijete.
01:28
It's so simple, and we thought, you know, okay,
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Toliko je jednostavno da smo mislili, u redu,
01:30
it costs between 20 and 50 bucks
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potrebno je između 20 i 50 dolara,
01:32
to provide school feeding for a year.
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kako bi se osigurala godišnja hrana za školu.
01:34
We could sell these bags and raise a ton of money
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Mogli bismo prodati ove torbe i zaraditi gomilu novca
01:36
and a ton of awareness for the World Food Programme.
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i podići svijest o "Svjetskom programu hrane".
01:38
But of course, you know at the U.N., sometimes things move slowly,
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Ali, naravno, ponekad se stvari u UN-u odvijaju jako sporo,
01:40
and they basically said no.
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i u principu su nas odbili.
01:42
And we thought, God, this is such a good idea and it's going to raise so much money.
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I mislili smo, "Bože, ovo je tako dobra ideja i zaradit će toliko novca".
01:45
So we said screw it, we'll just start our own company, which we did three years ago.
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Tako da smo si rekle, "Što nas briga, otvorit ćemo naše poduzeće.", što smo i učinile prije tri godine.
01:48
So that was kind of my first dream, was to start this company called FEED,
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To je bio moj prvi san, otvoriti poduzeće pod nazivom "HRANITI".
01:51
and here's a screenshot of our website.
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A evo kako izgleda naša Internet stranica.
01:53
We did this bag for Haiti, and we launched it just a month after the earthquake
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Napravili smo ovu torbu za Haiti i plasirali je samo mjesec dana nakon potresa,
01:56
to provide school meals for kids in Haiti.
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kako bismo osigurali školske obroke za djecu Haitija.
01:58
So FEED's doing great. We've so far provided 55 million meals
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"HRANITI" napreduje sjajno. Do sada smo osigurali 55 milijuna obroka
02:01
to kids around the world
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djeci diljem svijeta
02:03
by selling now 550,000 bags, a ton of bags, a lot of bags.
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tako što smo prodali 555,000 torbi, tonu torbi, jako puno torbi.
02:06
All this time you're -- when you think about hunger,
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Sve ovo vrijeme kada razmislite o gladi,
02:09
it's a hard thing to think about, because what we think about is eating.
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o njoj je teško razmišljati, jer mi u stvari razmišljamo o jelu.
02:11
I think about eating a lot, and I really love it.
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Ja puno razmišljam o hrani i stvarno je volim.
02:13
And the thing that's a little strange about international hunger
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A ono što je pomalo čudno o međunarodnoj gladi
02:16
and talking about international issues
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i međunarodnim pitanjima
02:18
is that most people kind of want to know: "What are you doing in America?"
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je kako većina ljudi na neki način želi znati što radimo u Americi.
02:21
"What are you doing for America's kids?"
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Što se radi za američku djecu?
02:23
There's definitely hunger in America:
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Glad je svakako prisutna u Americi
02:25
49 million people and almost 16.7 million children.
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49 milijuna ljudi i skoro 16,7 milijuna djece gladuje.
02:27
I mean that's pretty dramatic for our own country.
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To je prilično dramatično za našu zemlju.
02:30
Hunger definitely means something a little bit different in America than it does internationally,
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Glad svakako ima drugačije značenje u Americi nego u ostatku svijeta,
02:33
but it's incredibly important to address hunger in our own country.
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ali jako je važno suočiti se s pitanjem gladi u vlastitoj zemlji.
02:36
But obviously the bigger problem that we all know about
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Ali očigledno, veći problem koji je svima poznat je
02:39
is obesity, and it's dramatic.
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je pretilost, i on je dramatičan.
02:41
The other thing that's dramatic is that both hunger and obesity
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Druga strašna stvar je kako su i glad i pretilost
02:43
have really risen in the last 30 years.
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u porastu u posljednjih 30 godina.
02:46
Unfortunately, obesity's not only an American problem.
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Nažalost, pretilost nije samo problem u Americi.
02:48
It's actually been spreading all around the world
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Ona se zapravo širi cijelim svijetom
02:50
and mainly through our kind of food systems that we're exporting.
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uglavnom putem prehrambenog sustava koji mi izvozimo.
02:53
The numbers are pretty crazy.
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Brojke su prilično strašne.
02:55
There's a billion people obese or overweight
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Postoji milijarda pretilih ili preteških ljudi
02:57
and a billion people hungry.
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i milijarda gladnih ljudi.
02:59
So those seem like two bifurcated problems,
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Ove dvije stvari izgledaju kao dva razdvojena problema,
03:01
but I kind of started to think about, you know,
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ali počela sam razmišljati o tome
03:03
what is obesity and hunger? What are both those things about?
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što su pretilost i glad. O čemu se tu radi?
03:06
Well, they're both about food.
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Oboje su u vezi s hranom.
03:08
And when you think about food,
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A kada razmišljate o hrani,
03:10
the underpinning of food in both cases
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shvatite kako je u osnovi oba pojma u stvari,
03:12
is potentially problematic agriculture.
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problematična zemljoradnja.
03:15
And agriculture is where food comes from.
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A hrana dolazi iz zemljoradnje.
03:17
Well, agriculture in America's very interesting.
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Zemljoradnja je u Americi jako zanimljiva.
03:19
It's very consolidated,
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Veoma je konsolidirana.
03:21
and the foods that are produced lead to the foods that we eat.
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A zemljoradnjom proizvedena hrana vodi prema hrani koju jedemo.
03:24
Well, the foods that are produced are, more or less, corn, soy and wheat.
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Ta hrana su manje više kukuruz, soja i pšenica.
03:26
And as you can see, that's three-quarters of the food that we're eating for the most part:
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I kao što možete vidjeti, to je ¾ hrane koju uglavnom jedemo,
03:29
processed foods and fast foods.
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a to su prerađena i brza hrana.
03:31
Unfortunately, in our agricultural system,
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Nažalost, u posljednja tri desetljeća nismo se
03:33
we haven't done a good job in the last three decades
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pokazali uspješnima s našim zemljoradničkim sustavom
03:35
of exporting those technologies around the world.
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i prenošenjem naših tehnologija na ostatak svijeta.
03:38
So African agriculture, which is the place of most hunger in the world,
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Afrička zemljoradnja je, a u Africi se gladuje najviše na svijetu,
03:41
has actually fallen precipitously
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u stvari naglo opala,
03:43
as hunger has risen.
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dok je gladovanje poraslo.
03:45
So somehow we're not making the connect
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Nekako nismo napravili vezu
03:47
between exporting a good agricultural system
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s izvozom dobrog zemljoradničkog sustava
03:49
that will help feed people all around the world.
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koji će pomoći nahraniti ljude diljem svijeta.
03:51
Who is farming them? That's what I was wondering.
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Tko se bavi zemljoradnjom? To je ono što je mene zanimalo.
03:54
So I went and stood on a big grain bin in the Midwest,
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Zato sam otišla i stala na veliko bure žitarica u središnjem dijelu SAD-a.
03:56
and that really didn't help me understand farming,
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To mi realno nije pomoglo razumjeti poljoprivredu,
03:58
but I think it's a really cool picture.
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ali mislim kako sam napravila sjajan snimak.
04:00
And you know, the reality is that
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I znate, realno razlika
04:02
between farmers in America,
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između zemljoradnika u Americi,
04:04
who actually, quite frankly, when I spend time in the Midwest,
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koji su zapravo, to sam shvatila kada sam bila u središnjem dijelu SAD-a,
04:06
are pretty large in general.
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prilično ogromni u prosjeku.
04:08
And their farms are also large.
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Njihove farme su isto ogromne.
04:10
But farmers in the rest of the world
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Dok su zemljoradnici diljem svijeta
04:12
are actually quite skinny, and that's because they're starving.
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u stvari vrlo mršavi, jer gladuju.
04:15
Most hungry people in the world are subsistence farmers.
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Najgladniji ljudi na svijetu su mali, obiteljski zemljoradnici.
04:17
And most of those people are women --
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Većina su žene --
04:19
which is a totally other topic that I won't get on right now,
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što je potpuno druga tema u koju sada neću ulaziti,
04:21
but I'd love to do the feminist thing at some point.
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ali bih jednom voljela pričat i o feminizmu.
04:23
I think it's really interesting
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Mislim kako je jako interesantno
04:25
to look at agriculture from these two sides.
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sagledati zemljoradnju s ove dvije strane.
04:27
There's this large, consolidated farming
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Ovdje je ova velika, konsolidirana zemljoradnja
04:29
that's led to what we eat in America,
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koja je dovela do onoga što jedemo u Americi.
04:31
and it's really been since around 1980,
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A pojavila se otprilike 1980.,
04:33
after the oil crisis,
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poslije naftne krize,
04:35
when, you know, mass consolidation,
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kada se dogodila masovna konsolidacija,
04:37
mass exodus of small farmers in this country.
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masovni egzodus malih zemljoradnika u ovoj državi.
04:39
And then in the same time period,
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A onda tijekom istog razdoblja,
04:41
you know, we've kind of left Africa's farmers to do their own thing.
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pustili smo afričke farmere da rade ono što žele.
04:44
Unfortunately, what is farmed ends up as what we eat.
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Nažalost, ono što je uzgojeno završava na našim tanjurima.
04:47
And in America, a lot of what we eat
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A u Americi, mnogo onoga što jedemo
04:49
has led to obesity and has led to a real change
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je dovelo do pretilosti i do prave promjene
04:52
in sort of what our diet is in the last 30 years.
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sastava naše prehrane u posljednjih 30 godina.
04:55
It's crazy.
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Potpuna ludost.
04:57
A fifth of kids under two drinks soda.
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Petina djece ispod 2 godine uzrasta pije gazirana pića.
04:59
Hello. You don't put soda in bottles.
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Juhu! Ne bi trebalo stavljati gazirana pića u flašice.
05:01
But people do because it's so cheap,
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Ali ljudi to rade jer je jeftino.
05:03
and so our whole food system in the last 30 years
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Tako da se naš cijeli prehrambeni sustav u posljednjih 30 godina
05:05
has really shifted.
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stvarno promijenio.
05:07
I think, you know, it's not just in our own country,
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A to nije samo u našoj zemlji,
05:09
but really we're exporting the system around the world,
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mi taj sustav zapravo izvozimo diljem svijeta.
05:12
and when you look at the data of least developed countries --
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A kad pogledate podatke iz najnerazvijenijih zemalja --
05:15
especially in cities, which are growing really rapidly --
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posebno iz gradova, koji rastu jako brzo --
05:18
people are eating American processed foods.
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ljudi jedu američku prerađenu hranu.
05:20
And in one generation,
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I tijekom jedne generacije,
05:22
they're going from hunger,
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prijeđu s gladovanja
05:24
and all of the detrimental health effects of hunger,
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i svih štetnih zdravstvenih posljedica gladovanja,
05:26
to obesity and things like diabetes
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na pretilost i stvari kao što su dijabetes
05:28
and heart disease in one generation.
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i srčana oboljenja, sve tijekom jedne generacije.
05:30
So the problematic food system
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Tako da taj problematični prehrambeni sustav
05:32
is affecting both hunger and obesity.
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utječe i na gladovanje i na pretilost.
05:34
Not to beat a dead horse,
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Da ne gnjavim,
05:36
but this is a global food system
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ali radi se o globalnom prehrambenom sustavu
05:38
where there's a billion people hungry and billion people obese.
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gdje imamo milijardu gladnih ljudi i milijardu pretilih ljudi.
05:41
I think that's the only way to look at it.
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Samo se na taj način ta situacija može promatrati.
05:43
And instead of taking these two things as
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I umjesto da te dvije stvari shvaćamo kao
05:45
bifurcated problems that are very separate,
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dva odvojena problema,
05:47
it's really important to look at them as one system.
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zaista je važno na njih gledati kao na jedan sustav.
05:50
We get a lot of our food from all around the world,
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Dobivamo dosta hrane sa svih strana svijeta.
05:52
and people from all around the world are importing our food system,
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I ljudi diljem svijeta uvoze naš prehrambeni sustav.
05:55
so it's incredibly relevant to start a new way of looking at it.
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Veoma je važno početi na to gledati na novi način.
05:57
The thing is, I've learned --
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Naučila sam nešto --
05:59
and the technology people that are here, which I'm totally not one of them --
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vi tehnolozi koji ste prisutni, ja stvarno ne pripadam vašoj grupi --
06:02
but apparently, it really takes 30 years
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ali izgleda da je potrebno 30 godina
06:04
for a lot of technologies to become really endemic to us,
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kako bi većina tehnologija srasla s nama,
06:07
like the mouse and the Internet and Windows.
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kao što su miš i Internet i Windows sustav.
06:09
You know, there's 30-year cycles.
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Postoje tridesetogodišnji ciklusi.
06:11
I think 2010 can be a really interesting year
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Mislim da 2010. može biti vrlo zanimljiva godina
06:13
because it is the end of the 30-year cycle,
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jer se tada završava tridesetogodišnji ciklus.
06:15
and it's the birthday of the global food system.
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Isto tako je i rođendan globalnog prehrambenog sustava.
06:17
So that's the first birthday I want to talk about.
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To je prvi rođendan o kojem želim govoriti.
06:19
You know, I think if we really think that
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Znate, ako stvarno mislimo kako se
06:21
this is something that's happened in the last 30 years, there's hope in that.
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ovo dogodilo u posljednjih 30 godina, onda ima nade.
06:24
It's the thirtieth anniversary of GMO crops
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Navršava se 30 godina genetički modificiranih usjeva
06:26
and the Big Gulp, Chicken McNuggets, high fructose corn syrup,
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i "Big Gulp" soka, "Chicken McNuggets" i koncentriranog kukuruznog sirupa,
06:29
the farm crisis in America
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i poljoprivredne krize u Americi
06:31
and the change in how we've addressed agriculture internationally.
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i promjene u našem odnosu prema internacionalnoj poljoprivredi.
06:34
So there's a lot of reasons to take this 30-year time period
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Dakle, ima mnogo razloga zbog kojih bi ovaj tridesetogodišnji period
06:36
as sort of the creation of this new food system.
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trebalo smatrati stvaranjem novog prehrambenog sustava.
06:39
I'm not the only one who's obsessed with this whole 30-year thing.
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Nisam samo ja opsjednuta ovim tridesetogodišnjim periodom.
06:42
The icons like Michael Pollan
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Poznatiji ljudi kao što su Michael Pollan
06:44
and Jamie Oliver in his TED Prize wish
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i Jamie Oliver, dok je govorio povodom dobivanja TED nagrade,
06:46
both addressed this last three-decade time period
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su spomenuli da su ova posljednja tri desetljeća
06:49
as incredibly relevant for food system change.
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vrlo važna za promjenu u našem prehrambenom sustavu.
06:52
Well, I really care about 1980
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Meni je 1980. godina jako važna
06:54
because it's also the thirtieth anniversary of me this year.
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jer je ove godine i moja tridesetogodišnjica.
06:57
And so in my lifetime,
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Tijekom mog života,
07:00
a lot of what's happened in the world --
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dosta onoga što se u svijetu dogodilo --
07:02
and being a person obsessed with food --
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a pošto sam ja opsjednuta hranom --
07:04
a lot of this has really changed.
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dosta se stvari i promijenilo.
07:06
So my second dream is that I think
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Moj drugi san je da smatram kako
07:08
we can look to the next 30 years
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možemo gledati na sljedećih 30 godina
07:10
as a time to change the food system again.
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kao na vrijeme za promjenu prehrambenog sustava.
07:12
And we know what's happened in the past,
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A dobro znamo što se dogodilo u prošlosti,
07:14
so if we start now, and we look at technologies
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tako da ako sada počnemo i pogledamo tehnologije
07:16
and improvements to the food system long term,
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i poboljšanja prehrambenog sustava na duge staze,
07:18
we might be able to recreate the food system
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možda ćemo moći promijeniti prehrambeni sustav.
07:20
so when I give my next talk and I'm 60 years old,
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Tako da kada budem davala svoj sljedeći TED govor sa 60 godina,
07:22
I'll be able to say that it's been a success.
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moći ću reći da smo bili uspješni.
07:25
So I'm announcing today the start of a new organization,
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Zato danas proglašavam početak nove organizacije,
07:27
or a new fund within the FEED Foundation, called the 30 Project.
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novog fonda u okviru fondacije "HRANITI", pod nazivom "Projekt 30".
07:30
And the 30 Project is really focused
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Taj projekt je fokusiran
07:32
on these long-term ideas
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na ideje
07:34
for food system change.
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o promjeni prehrambenog sustava na duge staze.
07:36
And I think by aligning international advocates that are addressing hunger
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Ako skupimo internacionalne pobornike koji se bore sa svjetskom glađu
07:39
and domestic advocates that are addressing obesity,
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i one koji se bore s pretilošću kod nas,
07:41
we might actually look for long-term solutions
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možemo tražiti rješenja na duge staze
07:44
that will make the food system better for everyone.
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koja će prehrambeni sustav poboljšati za sve nas.
07:46
We all tend to think that these systems are quite different,
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Svi mi obično mislimo kako su ovi sustavi drugačiji.
07:48
and people argue whether or not organic can feed the world,
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A ljudi polemiziraju o tome može li organska hrana nahraniti svijet.
07:51
but if we take a 30-year view,
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Ali ako uzmemo tridesetogodišnji pogled,
07:53
there's more hope in collaborative ideas.
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postoji nada za suradnju.
07:55
So I'm hoping that by connecting really disparate organizations
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Nadam se da spajajući veoma različite organizacije
07:58
like the ONE campaign and Slow Food,
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kao što su kampanja "Jedan" ili "Spora hrana",
08:00
which don't seem right now to have much in common,
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koje u ovom trenutku nemaju mnogo toga zajedničkog,
08:02
we can talk about holistic, long-term, systemic solutions
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možemo razmatrati dugotrajna, holistička i sustavna rješenja
08:05
that will improve food for everyone.
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koja će poboljšati hranu za sve.
08:07
Some ideas I've had is like, look,
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Jedna od ideja koje sam imala je
08:09
the reality is -- kids in the South Bronx need apples and carrots
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o tome da djeci iz Južnog Bronxa trebaju jabuke i mrkve,
08:12
and so do kids in Botswana.
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a isto to treba djeci iz Bocvane.
08:14
And how are we going to get those kids those nutritious foods?
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Kako ćemo toj djeci dopremiti tu hranu?
08:17
Another thing that's become incredibly global is production of meat and fish.
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Druga, skoro globalna stvar, je proizvodnja mesa i ribe.
08:20
Understanding how to produce protein
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Moramo razumjeti kako proizvesti protein
08:22
in a way that's healthy for the environment and healthy for people
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na način koji će biti zdrav za okoliš i za ljude
08:25
will be incredibly important to address things like climate change
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kako bismo se suočili sa stvarima kao što su promjena klime,
08:28
and how we use petrochemical fertilizers.
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i način na koji koristimo petrokemijska gnojiva.
08:31
And you know, these are really relevant topics
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Znate, ove važne teme su
08:33
that are long term
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dugotrajne
08:35
and important for both people in Africa who are small farmers
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i važne za ljude u Africi koji su mali, obiteljski zemljoradnici
08:38
and people in America who are farmers and eaters.
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i za ljude u Americi koji su zemljoradnici i jedu.
08:41
And I also think that thinking about processed foods in a new way,
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Također podržavam drugačije razmišljanje o prerađenoj hrani
08:44
where we actually price the negative externalities
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u kome zagađenja
08:47
like petrochemicals and like fertilizer runoff
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kao što su petrokemijska sredstva i ispiranje umjetnih gnojiva u rijeke,
08:50
into the price of a bag of chips.
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zapravo imaju cijenu koja je uračunata u cijenu proizvoda, primjerice čipsa.
08:52
Well, if that bag of chips then becomes
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Ako ta vrećica čipsa postane
08:54
inherently more expensive than an apple,
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skuplja od jabuke,
08:56
then maybe it's time for a different sense
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onda je možda vrijeme za drugačiji stav
08:58
of personal responsibility in food choice
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osobne odgovornosti o izboru hrane
09:00
because the choices are actually choices
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jer izbor onda postaje raznovrstan,
09:02
instead of three-quarters of the products being made just from corn, soy and wheat.
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nasuprot situaciji u kojoj je ¾ proizvoda napravljeno od kukuruza, soje i pšenice.
09:05
The 30Project.org is launched,
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Lansirali smo web stranicu "30Project.org"
09:07
and I've gathered a coalition of a few organizations to start.
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a za početak sam skupila koaliciju nekoliko organizacija
09:10
And it'll be growing over the next few months.
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koja će u narednih nekoliko mjeseci porasti.
09:13
But I really hope that you will all think of ways that you can
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Ali stvarno se nadam da ćete svi vi razmišljati o načinima
09:15
look long term at things like the food system
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koji će vam omogućiti gledati na ove stvari na duge staze
09:17
and make change.
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i napraviti promjenu.
09:19
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Ellen Gustafson - Social entrepreneurCo-founder of FEED and creator of The 30 Project, Ellen Gustafson is trying to change the way the world eats.
Why you should listen
Ellen Gustafson co-founded FEED Projects in 2007, creating an immensely popular bag whose profits are donated to the UN World Food Program (WFP). As a former employee of the WFP, she supported their mission to provide school lunches in developing countries so that children could receive both the nutrition and education they need. FEED has also created special bags and a new fund to address the crisis in Haiti, helping the children they once fed at school to rebuild their schools.
At TEDxEast in May 2010, Gustafson launched The 30 Project -- an effort to address the world’s hunger and obesity problems as a holistic global food issue. In her new venture, she hopes to stimulate a movement that will change our food and agricultural systems over the next 30 years so that healthy, balanced meals are available to all. Before her efforts to fix the world’s food issues, Gustafson’s primary concern was international security. She wrote and edited pieces on international terrorism for ABC and was a research associate at the Council on Foreign Relations.
Ellen Gustafson | Speaker | TED.com