ABOUT THE SPEAKER
Mundano - Graffiti artist + activist
Mundano's bold, colorful street art isn't just eye candy. His projects call attention to social, environmental and political issues, while raising chuckles from passersby.

Why you should listen

Mundano is a Brazilian street artist and activist whose work makes people stop and think about the issues swirling around them everyday. In 2007, he began using his graffiti skills to paint "carroças," the wooden and metal carts used by the trash collectors throughout Brazil who haul off junk and recyclables. He painted 200 carroças and in the process made these invisible superheroes visible—not only in the streets, but also in the media. The effort led to "Pimp My Carroça," which made this initiative do-it-yourself, crowdfunded and global. It has brought in 170 trash collectors in cities around the world, teaming them up with 200 street artists and 800 volunteers. It is quickly becoming a movement.

At home in Brazil, Mundano works on other projects too. Since 2008, he has used the posters and banners that plaster Brazilian cities during elections to create thought-provoking art. For the election in 2014, he turned these enormous plastic banners into a giant voting booth filled with waste in a square in Rio de Janeiro. "I use these ads to get people to reflect on the corrupted political system. On all the false promises, and all the awful waste," he explains.

More profile about the speaker
Mundano | Speaker | TED.com
TEDGlobal 2014

Mundano: Trash cart superheroes

Mundano: Pimp My... Carroça?

Filmed:
1,044,495 views

No Brasil, os catadores coletam lixo e materiais recicláveis. Porém, apesar de eles prestarem um serviço vital que beneficia a todos, eles são praticamente invisíveis enquanto andam pelas ruas. Aí que entra o grafiteiro Mundano, um TED Fellow. Em um papo espirituoso, ele descreve seu projeto "Pimp My Carroça", que transformou os carrinhos desses heroicos trabalhadores em obras de arte e dotou-os de senso de humor. É um movimento que está alcançando o mundo todo.
- Graffiti artist + activist
Mundano's bold, colorful street art isn't just eye candy. His projects call attention to social, environmental and political issues, while raising chuckles from passersby. Full bio

Double-click the English transcript below to play the video.

00:13
Our world has many superheroes.
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Nosso mundo tem muitos super-heróis.
00:16
But they have the worst of
all superpowers: invisibility.
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Mas eles têm o pior
dos superpoderes: invisibilidade.
00:22
For example, the catadores,
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Por exemplo, os catadores,
00:24
workers who collect recyclable
materials for a living.
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trabalhadores que coletam materiais
recicláveis para sobreviver.
00:28
Catadores emerged from
social inequality, unemployment,
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Os catadores surgiram da desigualdade
social, do desemprego
00:33
and the abundance of solid waste
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e da abundância de resíduos sólidos,
00:36
from the deficiency of the
waste collection system.
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da deficiência do sistema de coleta.
00:40
Catadores provide a heavy,
honest and essential work
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Os catadores fornecem
um trabalho pesado, honesto e essencial
00:46
that benefits the entire population.
But they are not acknowledged for it.
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que beneficia a população toda.
Mas eles não são reconhecidos por isso.
00:51
Here in Brazil, they collect 90 percent
of all the waste that's actually recycled.
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Aqui no Brasil, eles coletam 90%
de todos os resíduos que são reciclados.
A maioria dos catadores
trabalha de forma independente,
00:59
Most of the catadores work independently,
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01:02
picking waste from the streets and
selling to junk yards at very low prices.
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apanhando resíduos das ruas e vendendo
para o ferro-velho a preços baixos.
01:07
They may collect over 300 kilos
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Eles chegam a recolher mais de 300 quilos
01:10
in their bags, shopping carts,
bicycles and carroças.
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em suas bolsas, carrinhos,
bicicletas e carroças.
01:16
Carroças are carts
built from wood or metal
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Carroças são carrinhos
feitos de madeira ou metal
01:19
and found in several streets in Brazil,
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e são encontradas em muitas ruas no Brasil
01:22
much like graffiti and street art.
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assim como o grafite e a arte de rua.
01:24
And this is how I first met these
marginalized superheroes.
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E foi assim que eu encontrei esses
super-heróis marginalizados.
01:29
I am a graffiti artist and activist
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Eu sou um grafiteiro e ativista
01:32
and my art is social, environmental
and political in nature.
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e minha arte é de natureza social,
ambiental e política.
01:38
In 2007, I took my work beyond walls
and onto the carroças,
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Em 2007, levei meu trabalho
além dos muros para as carroças,
01:43
as a new urban support for my message.
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como um novo suporte para minha mensagem.
01:46
But at this time,
giving voice to the catadores.
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Mas dessa vez dando voz aos catadores.
01:50
By adding art and humor to the cause,
it became more appealing,
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Adicionando arte e humor à causa,
se tornou mais atraente,
01:55
which helped call attention
to the catadores
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o que ajudou a chamar atenção
para os catadores
01:58
and improve their self-esteem.
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e melhorou a autoestima deles.
01:59
And also, they are famous now
on the streets, on mass media and social.
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Além disso agora são famosos nas ruas,
na grande mídia e nas redes sociais.
02:05
So, the thing is,
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Então, o que aconteceu foi:
02:07
I plunged into this universe
and have not stopped working since.
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eu mergulhei nesse universo
e desde então, não parei de trabalhar.
02:11
I have painted over 200
carroças in many cities
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Já pintei mais de 200 carroças
em várias cidades
02:15
and have been invited to do exhibitions
and trips worldwide.
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e já fui convidado para fazer exposições e
viagens pelo mundo.
02:19
And then I realized that catadores,
in their invisibility,
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E percebi que os catadores,
na invisibilidade deles,
02:23
are not exclusive to Brazil.
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não são exclusividade do Brasil.
02:25
I met them in Argentina, Chile,
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Eu os encontrei na Argentina, no Chile,
02:30
Bolivia, South Africa, Turkey
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Bolívia, África do Sul, Turquia
02:35
and even in developed countries such
as the United States and Japan.
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e até mesmo em países desenvolvidos
como Estados Unidos e Japão.
02:40
And this was when I realized that I needed
to have more people join the cause
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Foi quando eu percebi que precisava de
mais gente para a causa
02:44
because it's a big challenge.
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porque é um grande desafio.
02:46
And then, I created a collaborative
movement called Pimp My Carroça --
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Então criei um movimento colaborativo
chamado Pimp My Carroça --
02:52
(Laughter) -- which is
a large crowdfunded event.
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(Risadas) -- que é um grande
evento coletivamente financiado.
02:56
Thank you.
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Obrigado.
02:57
(Applause).
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(Aplausos)
03:00
So Pimp My Carroça is a large
crowdfunded event
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Então, Pimp My Carroça é um grande
evento financiado coletivamente
03:04
to help catadores and their carroças.
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para ajudar os catadores e suas carroças.
03:07
Catadores are assisted by well-being
professionals and healthcare,
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Eles são auxiliados por profissionais
de bem-estar e assistência médica,
03:11
like physicians, dentists, podiatrists,
hair stylists, massage therapists
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como médicos, dentistas, podólogos,
cabeleireiros, massagistas e muito mais.
03:18
and much more.
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03:19
But also, they also receive safety shirts,
gloves, raincoats and eyeglasses
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Mas também recebem coletes de segurança,
luvas, capas de chuva e óculos
03:24
to see in high-definition the city,
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para ver a cidade em alta-definição,
03:26
while their carroças are renovated
by our incredible volunteers.
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enquanto suas carroças são restauradas
pelos nossos incríveis voluntários.
03:31
And then they receive safety items, too:
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E então eles recebem
itens de segurança também:
03:34
reflective tapes, horns and mirrors.
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Adesivos refletores, buzinas e espelhos.
03:36
Then, finally, painted by a street artist
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São finalmente pintados por
um artista de rua
03:39
and become part of part of this huge,
amazing mobile art exhibition.
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e se tornam parte dessa enorme e incrível
exposição de arte móvel.
03:44
Pimp My Carroça took to the streets
of São Paulo, Rio de Janeiro and Curitiba.
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Pimp My Carroça foi às ruas de São Paulo,
Rio de Janeiro e Curitiba.
03:50
But to meet the demand in other cities,
including outside of Brazil,
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Mas para satisfazer a demanda em outras
cidades, inclusive fora do Brasil,
03:54
we have created Pimpx,
which is inspired by TEDx,
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- nós criamos o Pimpx, inspirado no TEDx,
- (Risadas)
04:00
and it's a simplified, do-it-yourself,
crowdfunded edition of Pimp My Carroça.
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que é uma edição simplificada,
faça-você-mesmo, de Pimp My Carroça.
04:06
So now everybody can join.
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E agora todos podem fazer parte.
04:09
In two years, over 170 catadores,
800 volunteers and 200 street artists
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Em dois anos, mais de 170 catadores,
800 voluntários,
200 artistas de rua e mais de mil doadores
04:17
and more than 1,000 donors
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04:19
have been involved in the
Pimp My Carroça movement,
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se envolveram no movimento
Pimp My Carroça,
04:22
whose actions have even been used
in teaching recycling at a local school.
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cujas ações têm sido usadas para ensinar
a reciclar na escola local.
04:28
So catadores are leaving
invisibility behind
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Os catadores estão deixando a
invisibilidade para trás
04:32
and becoming increasingly
respected and valued.
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e se tornando cada vez
mais respeitados e valorizados.
04:35
Because of their pimped carroças,
they are able to fight back to prejudice,
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Por conta de suas carroças apadrinhadas,
estão conseguindo combater o preconceito,
04:40
increase their income and
their interaction with society.
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aumentar suas rendas
e interações com a sociedade.
04:44
So now, I'd like to challenge you
to start looking at and acknowledging
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Então agora eu gostaria de desafiar vocês
a começar a olhar e reconhecer
04:49
the catadores and other
invisible superheroes from your city.
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os catadores e outros super-heróis
invisíveis da sua cidade.
04:53
Try to see the world as one,
without boundaries or frontiers.
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Tentem ver o mundo como um só,
sem barreiras ou fronteiras.
04:58
Believe it or not,
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Acreditem ou não,
04:59
there are over 20 million
catadores worldwide.
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existem mais de 20 milhões
de catadores no mundo.
05:05
So next time you see one,
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Então na próxima vez
que virem um deles,
05:08
recognize them as a vital part
of our society.
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reconheçam-nos como
uma parte vital de nossa sociedade.
05:13
Muito obrigado, thank you.
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Muito obrigado, obrigado.
05:15
(Applause).
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(Aplausos)
Translated by Cesar Zanin
Reviewed by Thierry Carvalho

▲Back to top

ABOUT THE SPEAKER
Mundano - Graffiti artist + activist
Mundano's bold, colorful street art isn't just eye candy. His projects call attention to social, environmental and political issues, while raising chuckles from passersby.

Why you should listen

Mundano is a Brazilian street artist and activist whose work makes people stop and think about the issues swirling around them everyday. In 2007, he began using his graffiti skills to paint "carroças," the wooden and metal carts used by the trash collectors throughout Brazil who haul off junk and recyclables. He painted 200 carroças and in the process made these invisible superheroes visible—not only in the streets, but also in the media. The effort led to "Pimp My Carroça," which made this initiative do-it-yourself, crowdfunded and global. It has brought in 170 trash collectors in cities around the world, teaming them up with 200 street artists and 800 volunteers. It is quickly becoming a movement.

At home in Brazil, Mundano works on other projects too. Since 2008, he has used the posters and banners that plaster Brazilian cities during elections to create thought-provoking art. For the election in 2014, he turned these enormous plastic banners into a giant voting booth filled with waste in a square in Rio de Janeiro. "I use these ads to get people to reflect on the corrupted political system. On all the false promises, and all the awful waste," he explains.

More profile about the speaker
Mundano | Speaker | TED.com

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