TED2015
Dame Stephanie Shirley: Why do ambitious women have flat heads?
Dama Stefani Šerli (Dame Stephanie Shirley): Zašto ambiciozne žene imaju spljoštene glave?
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Readability: 4
2,164,868 views
Dama Stefani Šerli je najuspešnija tehnološka preduzetnica za koju nikada niste čuli. Osnovala je 1960-ih inovativnu softversku kompaniju sastavljenu od žena u Ujedinjenom Kraljevstvu, koja je naposletku procenjena na 3 milijarde dolara, napravivši milionere od još 70 članova tima. U svojoj iskrenoj i povremeno komičnoj priči, ona objašnjava zašto se vodila pod imenom "Stiv", kako se borila protiv očekivanja svog vremena i deli pouzdane savete kako da prepoznate ambiciozne žene...
Dame Stephanie Shirley - Entrepreneur and philanthropist
In 1962, Dame Stephanie "Steve" Shirley founded Freelance Programmers, a software firm with innovative work practices -- and (mainly) women employees. Full bio
In 1962, Dame Stephanie "Steve" Shirley founded Freelance Programmers, a software firm with innovative work practices -- and (mainly) women employees. Full bio
Double-click the English transcript below to play the video.
00:12
When I wrote my memoir,
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Kada sam napisala svoje memoare,
00:14
the publishers were really confused.
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izdavači su bili veoma zbunjeni.
00:18
Was it about me as a child refugee,
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Jesu li oni bili o meni
kao detetu izbeglici ili kao o ženi
kao detetu izbeglici ili kao o ženi
00:22
or as a woman who set up a high-tech
software company back in the 1960s,
software company back in the 1960s,
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koja je pokrenula visokotehnološku
softversku kompaniju davnih 1960-ih,
softversku kompaniju davnih 1960-ih,
00:28
one that went public
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koja je postala javna kompanija,
00:30
and eventually employed over 8,500 people?
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i naposletku zaposlila preko 8500 ljudi?
00:34
Or was it as a mother
of an autistic child?
of an autistic child?
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Ili kao majci deteta sa autizmom?
00:39
Or as a philanthropist that's
now given away serious money?
now given away serious money?
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Ili kao filantropkinji koja
sada poklanja ozbiljne svote novca?
sada poklanja ozbiljne svote novca?
00:43
Well, it turns out, I'm all of these.
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Zapravo, ispada da sam sve od toga.
00:46
So let me tell you my story.
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Dopustite mi da vam ispričam svoju priču.
00:51
All that I am stems from when
I got onto a train in Vienna,
I got onto a train in Vienna,
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Sve što jesam, proizilazi od trenutka
kada sam ušla u voz u Beču,
kada sam ušla u voz u Beču,
00:58
part of the Kindertransport that saved
nearly 10,000 Jewish children
nearly 10,000 Jewish children
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za vreme misije "Kindertransport"
koja je spasila oko 10 000 jevrejske dece
koja je spasila oko 10 000 jevrejske dece
01:03
from Nazi Europe.
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iz nacističke Evrope.
01:05
I was five years old, clutching the hand
of my nine-year-old sister
of my nine-year-old sister
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Imala sam pet godina i stišćući ruku
moje devetogodišnje sestre
moje devetogodišnje sestre
01:09
and had very little idea as to
what was going on.
what was going on.
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nisam bila svesna šta se tačno događa.
01:13
"What is England and
why am I going there?"
why am I going there?"
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"Šta je Engleska i zašto tamo idem?"
01:18
I'm only alive because so long ago,
I was helped by generous strangers.
I was helped by generous strangers.
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Živa sam samo iz razloga što su mi tada
pomogli velikodušni stranci.
pomogli velikodušni stranci.
01:26
I was lucky, and doubly lucky
to be later reunited
to be later reunited
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Imala sam sreće - dvostruko sreće -
da sam kasnije ponovno ujedinjena
da sam kasnije ponovno ujedinjena
01:30
with my birth parents.
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sa svojim biološkim roditeljima.
01:32
But, sadly, I never bonded
with them again.
with them again.
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Ali nažalost, nikad se više
nisam s njima povezala.
nisam s njima povezala.
01:39
But I've done more in the seven decades
since that miserable day
since that miserable day
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No, za ovih sedam decenija
od tog nesrećnog dana
od tog nesrećnog dana
01:43
when my mother put me on the train
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kada me je majka stavila na voz,
01:45
than I would ever have dreamed possible.
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uradila sam više
nego što sam ikad mislila da je moguće.
nego što sam ikad mislila da je moguće.
01:48
And I love England, my adopted country,
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I volim Englesku, moju usvojenu zemlju,
01:51
with a passion that perhaps only someone
who has lost their human rights can feel.
who has lost their human rights can feel.
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sa strašću koju može da oseća samo neko
ko je izgubio svoja ljudska prava.
ko je izgubio svoja ljudska prava.
01:57
I decided to make mine a life
that was worth saving.
that was worth saving.
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Odlučila sam da napravim svoj život
vrednim spasavanja.
vrednim spasavanja.
02:04
And then, I just got on with it.
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I tada sam se latila tog posla.
02:07
(Laughter)
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(Smeh)
02:11
Let me take you back to the early 1960s.
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Vratimo se na početak 1960-ih.
02:15
To get past the gender issues of the time,
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Ne bih li izbegla problem tog vremena
o neravnopravnosti polova, pokrenula sam
o neravnopravnosti polova, pokrenula sam
02:19
I set up my own software house at one
of the first such startups in Britain.
of the first such startups in Britain.
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vlastitu softversku kompaniju,
jednu od prvih tog tipa u Britaniji.
jednu od prvih tog tipa u Britaniji.
02:26
But it was also a company of women,
a company for women,
a company for women,
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Ali bila je to i kompanija sačinjena
od žena, kompanija za žene,
od žena, kompanija za žene,
02:32
an early social business.
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rani oblik socijalnog preduzeća.
02:35
And people laughed at the very idea
because software, at that time,
because software, at that time,
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Ljudi su se smejali mojoj ideji
jer se softver u to vreme
jer se softver u to vreme
02:39
was given away free with hardware.
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delio besplatno u paketu s hardverom.
02:41
Nobody would buy software,
certainly not from a woman.
certainly not from a woman.
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Niko ne bi kupio softver,
a pogotovo ne od jedne žene.
a pogotovo ne od jedne žene.
02:45
Although women were then coming out
of the universities with decent degrees,
of the universities with decent degrees,
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Iako su žene završavale fakultete
sa kvalitetnim diplomama,
sa kvalitetnim diplomama,
02:51
there was a glass ceiling to our progress.
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naš napredak je naišao
na nepremostivu barijeru.
na nepremostivu barijeru.
02:56
And I'd hit that glass ceiling too often,
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I mene je ta barijera često kočila,
03:00
and I wanted opportunities for women.
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i htela sam prilike za žene.
03:04
I recruited professionally qualified women
who'd left the industry on marriage,
who'd left the industry on marriage,
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Regrutovala sam kvalifikovane žene u
struci koje su napustile posao usled udaje
struci koje su napustile posao usled udaje
03:09
or when their first child was expected
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ili kad su zatrudnele po prvi put
03:11
and structured them into a
home-working organization.
home-working organization.
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i organizovala ih u udruženje
koje radi od kuće.
koje radi od kuće.
03:16
We pioneered the concept of women
going back into the workforce
going back into the workforce
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Začetnice smo koncepta žena
koje se vraćaju na radna mesta
koje se vraćaju na radna mesta
03:21
after a career break.
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nakon pauze u karijeri.
03:23
We pioneered all sorts of
new, flexible work methods:
new, flexible work methods:
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Bile smo začetnice raznih novih
i fleksibilnih metoda rada:
i fleksibilnih metoda rada:
03:27
job shares, profit-sharing,
and eventually, co-ownership
and eventually, co-ownership
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podele poslova, podele zarade
i konačno, suvlašnistva,
i konačno, suvlašnistva,
03:32
when I took a quarter of the company
into the hands of the staff
into the hands of the staff
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kada sam dala u ruke zaposlenih
četvrtinu kompanije
četvrtinu kompanije
03:36
at no cost to anyone but me.
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samo o svom trošku.
03:41
For years, I was the first woman this,
or the only woman that.
or the only woman that.
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Godinama, bila sam prva žena u ovome
ili jedina u onome.
ili jedina u onome.
03:47
And in those days, I couldn't work
on the stock exchange,
on the stock exchange,
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U to vreme, nisam mogla da radim na berzi,
03:51
I couldn't drive a bus or fly an airplane.
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nisam mogla da vozim autobus ili avion.
03:55
Indeed, I couldn't open a bank account
without my husband's permission.
without my husband's permission.
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Zapravo, nisam mogla da otvorim ni račun
u banci bez dopuštenja mog supruga.
u banci bez dopuštenja mog supruga.
04:01
My generation of women fought
the battles for the right to work
the battles for the right to work
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Moja generacija žena se borila
za pravo rada
za pravo rada
04:05
and the right for equal pay.
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i za jednakost plata.
04:10
Nobody really expected much
from people at work or in society
from people at work or in society
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Niko nije očekivao mnogo
od ljudi na poslu ili u društvu
od ljudi na poslu ili u društvu
04:14
because all the expectations then
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jer su sva očekivanja tada
04:16
were about home and
family responsibilities.
family responsibilities.
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bila vezana za dom i porodične obaveze.
04:20
And I couldn't really face that,
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Ja to nisam mogla da prihvatim,
04:23
so I started to challenge
the conventions of the time,
the conventions of the time,
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te sam počela da preispitujem
norme tog vremena
norme tog vremena
04:29
even to the extent of changing my name
from "Stephanie" to "Steve"
from "Stephanie" to "Steve"
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do te krajnosti da sam menjala
svoje ime iz Stefani u Stiv
svoje ime iz Stefani u Stiv
04:35
in my business development letters,
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u pismima poslovnog plana
04:36
so as to get through the door
before anyone realized
before anyone realized
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kako bih se lakše probila
pre nego što iko shvati
pre nego što iko shvati
04:39
that he was a she.
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da je 'on' ustvari 'ona'.
04:40
(Laughter)
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(Smeh)
04:44
My company, called Freelance Programmers,
and that's precisely what it was,
and that's precisely what it was,
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Moja kompanija, koja se zvala
Honorarni Programeri, upravo je to i bila,
Honorarni Programeri, upravo je to i bila,
04:51
couldn't have started smaller:
on the dining room table,
on the dining room table,
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i nije mogla početi kao manja:
na trpezarijskom stolu,
na trpezarijskom stolu,
04:56
and financed by the equivalent
of 100 dollars in today's terms,
of 100 dollars in today's terms,
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i finansirana ekvivalentom
današnjih 100 dolara,
današnjih 100 dolara,
05:01
and financed by my labor and
by borrowing against the house.
by borrowing against the house.
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finansirana mojim radom
i zajmom na moju kuću.
i zajmom na moju kuću.
05:08
My interests were scientific,
the market was commercial --
the market was commercial --
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Moj interes je bio naučnog tipa,
a tržište komercijalno -
a tržište komercijalno -
05:14
things such as payroll,
which I found rather boring.
which I found rather boring.
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stvari poput platnih lista,
meni su bile dosadne.
meni su bile dosadne.
05:18
So I had to compromise with
operational research work,
operational research work,
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Zato sam morala da balansiram između
razvojno-operativnog posla
razvojno-operativnog posla
05:23
which had the intellectual challenge
that interested me
that interested me
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koji je imao intelektualni
izazov koji me je zanimao,
izazov koji me je zanimao,
05:27
and the commercial value
that was valued by the clients:
that was valued by the clients:
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i komercijalne vrednosti
koju su klijenti cenili,
koju su klijenti cenili,
05:34
things like scheduling freight trains,
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stvari poput izrade rasporeda
teretnih vozova,
teretnih vozova,
05:40
time-tabling buses, stock control,
lots and lots of stock control.
lots and lots of stock control.
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voznog reda autobusa, nadzora zaliha -
mnogo, mnogo nadzora zaliha.
mnogo, mnogo nadzora zaliha.
05:46
And eventually, the work came in.
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I konačno, posao je procvetao.
05:50
We disguised the domestic and
part-time nature of the staff
part-time nature of the staff
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Prikrili smo zaposlene koji rade od kuće
i one na pola radnog vremena
i one na pola radnog vremena
05:54
by offering fixed prices,
one of the very first to do so.
one of the very first to do so.
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tako što smo ponudili fiksne cene.
Bili smo jedni od prvih
koji su to učinili.
koji su to učinili.
05:59
And who would have guessed
that the programming
that the programming
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I ko je mogao da pretpostavi
da je programiranje
da je programiranje
06:02
of the black box flight recorder
of Supersonic Concord
of Supersonic Concord
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crnih kutija supersoničnog aviona Konkord
06:06
would have been done by a bunch
of women working in their own homes.
of women working in their own homes.
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napravila grupa žena
koje su radile od kuće?
koje su radile od kuće?
06:11
(Applause)
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(Aplauz)
06:19
All we used was a simple
"trust the staff" approach
"trust the staff" approach
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Sve što smo radili baziralo se
na jednostavnom principu
na jednostavnom principu
06:24
and a simple telephone.
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poverenja među zaposlenima i telefonu.
06:26
We even used to ask job applicants,
"Do you have access to a telephone?"
"Do you have access to a telephone?"
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Čak smo znale i da pitamo kandidate
za posao: "Imate li pristup telefonu?"
za posao: "Imate li pristup telefonu?"
06:34
An early project was to develop
software standards
software standards
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Rani projekat bio je razviti
softverske standarde
softverske standarde
06:37
on management control protocols.
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za protokole kontrole upravljanja.
06:39
And software was and still is a
maddeningly hard-to-control activity,
maddeningly hard-to-control activity,
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Softver je bio i još uvek jeste
zastrašujuće izdržljiv,
zastrašujuće izdržljiv,
06:45
so that was enormously valuable.
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što je bilo od velike vrednosti.
06:47
We used the standards ourselves,
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I same smo koristile standarde,
06:49
we were even paid to update
them over the years,
them over the years,
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čak smo bile plaćene da ih ažuriramo
tokom godina,
tokom godina,
06:52
and eventually, they were adopted by NATO.
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te ih je na kraju usvojio i NATO.
06:58
Our programmers -- remember, only women,
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Naši programeri - setite se, samo žene,
07:02
including gay and transgender --
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uključujući homoseksualne
i transrodne -
i transrodne -
07:05
worked with pencil and paper
to develop flowcharts
to develop flowcharts
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radili su sa olovkom i papirom
kako bi nacrtali dijagrame
kako bi nacrtali dijagrame
07:10
defining each task to be done.
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koji su definisali svaki zadatak
koji je trebalo napraviti.
koji je trebalo napraviti.
07:14
And they then wrote code,
usually machine code,
usually machine code,
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A onda bi radili kodiranje,
obično kodiranje za mašine,
obično kodiranje za mašine,
07:18
sometimes binary code,
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a ponekad i binarni kod,
07:20
which was then sent
by mail to a data center
by mail to a data center
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koji bi se tada slao poštom
u centar podataka
u centar podataka
07:25
to be punched onto
paper tape or card
paper tape or card
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kako bi bio utisnut
na papirnu traku ili karticu bušenjem
na papirnu traku ili karticu bušenjem
07:29
and then re-punched,
in order to verify it.
in order to verify it.
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i onda ponovno izbušio
kako bi se proverio.
kako bi se proverio.
07:34
All this, before it ever got
near a computer.
near a computer.
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Sve ovo, pre nego što bi došao
i blizu kompjutera.
i blizu kompjutera.
07:37
That was programming in the early 1960s.
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To je bilo programiranje u ranim 1960-im.
07:43
In 1975, 13 years from startup,
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Godine 1975, 13 godina nakon početka,
07:48
equal opportunity legislation
came in in Britain
came in in Britain
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donesen je zakon o ravnopravnosti polova
u Britaniji
u Britaniji
07:51
and that made it illegal to have
our pro-female policies.
our pro-female policies.
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zbog čega je pro-ženska politika
zapošljavanja postala nelegalna.
zapošljavanja postala nelegalna.
07:58
And as an example of
unintended consequences,
unintended consequences,
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I kao primer neželjenih posledica,
08:02
my female company had to let the men in.
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moja ženska kompanija bila je prinuđena
da zaposli muškarce.
da zaposli muškarce.
08:06
(Laughter)
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(Smeh)
08:11
When I started my company of women,
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Kada sam osnovala svoju kompaniju žena,
08:13
the men said, "How interesting, because
it only works because it's small."
it only works because it's small."
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muškarci su govorili: "Kako zanimljivo,
uspevaju zato što su mala kompanija."
uspevaju zato što su mala kompanija."
08:20
And later, as it became sizable,
they accepted, "Yes, it is sizable now,
they accepted, "Yes, it is sizable now,
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Kasnije, kada se proširila,
prihvatili su: "Da, sada je veća,
prihvatili su: "Da, sada je veća,
08:26
but of no strategic interest."
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ali bez strateškog interesa."
08:30
And later, when it was a company
valued at over three billion dollars,
valued at over three billion dollars,
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I kasnije, kada je kompanija procenjena
na preko 3 milijarde dolara,
na preko 3 milijarde dolara,
08:37
and I'd made 70 of the staff
into millionaires,
into millionaires,
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i kada sam 70 zaposlenih
učinila milionerima,
učinila milionerima,
08:41
they sort of said, "Well done, Steve!"
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rekli su nešto tipa:
"Sjajno obavljeno, Stive!"
"Sjajno obavljeno, Stive!"
08:45
(Laughter)
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(Smeh)
08:49
(Applause)
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(Aplauz)
08:53
You can always tell ambitious women
by the shape of our heads:
by the shape of our heads:
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Uspešnu ženu uvek možete prepoznati
po obliku glave:
po obliku glave:
08:58
They're flat on top for being
patted patronizingly.
patted patronizingly.
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spljoštene na vrhu od snishodljivog
tapšanja po glavi.
tapšanja po glavi.
09:01
(Laughter) (Applause)
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(Smeh) (Aplauz)
09:07
And we have larger feet to stand
away from the kitchen sink.
away from the kitchen sink.
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Imamo i veća stopala tako da stojimo
što dalje od sudopere.
što dalje od sudopere.
09:12
(Laughter)
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(Smeh)
09:13
Let me share with you
two secrets of success:
two secrets of success:
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Dopustite mi da podelim
dve tajne uspeha s vama:
dve tajne uspeha s vama:
09:17
Surround yourself with first-class people
and people that you like;
and people that you like;
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okružite se vrhunskim ljudima
i onima koji vam se sviđaju;
i onima koji vam se sviđaju;
09:23
and choose your partner
very, very carefully.
very, very carefully.
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i odaberite svog partnera vrlo,
vrlo, pažljivo.
vrlo, pažljivo.
09:30
Because the other day when I said,
"My husband's an angel,"
"My husband's an angel,"
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Jer, pre neki dan kad sam rekla
da je moj suprug anđeo,
da je moj suprug anđeo,
09:33
a woman complained --
"You're lucky," she said,
"You're lucky," she said,
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jedna žena se požalila rekavši:
"Ti si tako srećna.
"Ti si tako srećna.
09:35
"mine's still alive."
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Moj je još uvek živ."
09:37
(Laughter)
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(Smeh)
09:45
If success were easy,
we'd all be millionaires.
we'd all be millionaires.
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Da je uspeh jednostavan,
svi bismo bili milioneri.
svi bismo bili milioneri.
09:51
But in my case, it came in the midst
of family trauma and indeed, crisis.
of family trauma and indeed, crisis.
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U mom slučaju došao je usred
porodične traume i krize.
porodične traume i krize.
10:01
Our late son, Giles, was an only child,
a beautiful, contented baby.
a beautiful, contented baby.
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Naš pokojni sin Džajls, jedinac,
bio je divno, mirno dete.
bio je divno, mirno dete.
10:09
And then, at two and a half,
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Kada je napunio dve i po godine,
10:13
like a changeling in a fairy story,
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kao magično dete iz bajki,
10:16
he lost the little speech that he had
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izgubio je i malo govora što je imao
10:20
and turned into a wild,
unmanageable toddler.
unmanageable toddler.
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i postao divlje, neobuzdano dete.
10:25
Not the terrible twos;
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Nije to bila dečija zloba,
10:27
he was profoundly autistic
and he never spoke again.
and he never spoke again.
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već teži oblik autizma
i više nikada nije progovorio.
i više nikada nije progovorio.
10:36
Giles was the first resident in the first
house of the first charity that I set up
house of the first charity that I set up
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Džajls je bio prvi stanovnik u prvoj kući
dobrotvorne ustanove koju sam pokrenula
dobrotvorne ustanove koju sam pokrenula
10:41
to pioneer services for autism.
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da pruži usluge za ljude s autizmom.
10:45
And then there's been
a groundbreaking Prior's Court school
a groundbreaking Prior's Court school
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Usledile su alternativna škola
"Prajors Kort"
"Prajors Kort"
10:48
for pupils with autism
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za đake s autizmom
10:50
and a medical research charity,
again, all for autism.
again, all for autism.
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i medicinsko-istraživačka ustanova,
takođe za autizam.
takođe za autizam.
10:54
Because whenever I found a gap
in services, I tried to help.
in services, I tried to help.
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Uvek kada sam našla rupu u usluzi,
nastojala sam da pomognem.
nastojala sam da pomognem.
11:01
I like doing new things
and making new things happen.
and making new things happen.
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Volim da radim nove stvari
i da ih realizujem.
i da ih realizujem.
11:06
And I've just started a three-year
think tank for autism.
think tank for autism.
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Pokrenula sam trogodišnju neprofitnu
istraživačku organizaciju za autizam.
istraživačku organizaciju za autizam.
11:13
And so that some of my wealth does go back
to the industry from which it stems,
to the industry from which it stems,
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Tako se deo mog bogatstva vraća
odakle je i došao.
odakle je i došao.
11:18
I've also founded
the Oxford Internet Institute
the Oxford Internet Institute
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Takođe sam osnovala
institut Oksford Internet
institut Oksford Internet
11:22
and other IT ventures.
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i pokrenula druge IT poduhvate.
11:24
The Oxford Internet Institute
focuses not on the technology,
focuses not on the technology,
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Institut Oksford Internet
se ne fokusira na tehnologiju,
se ne fokusira na tehnologiju,
11:28
but on the social, economic, legal
and ethical issues of the Internet.
and ethical issues of the Internet.
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već na socijalna, ekonomska, pravna
i etička pitanja vezana za internet.
i etička pitanja vezana za internet.
11:35
Giles died unexpectedly 17 years ago now.
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Džajls je iznenadno umro pre 17 godina.
11:42
And I have learned to live without him,
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Naučila sam da živim bez njega,
11:46
and I have learned to live
without his need of me.
without his need of me.
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i naučila sam da živim
bez njegove potrebe za mnom.
bez njegove potrebe za mnom.
11:51
Philanthropy is all that I do now.
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Sada se bavim samo filantropijom.
11:54
I need never worry about getting lost
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Nikada ne treba da se bojim
da ću se izgubiti
da ću se izgubiti
11:57
because several charities
would quickly come and find me.
would quickly come and find me.
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jer će neka od dobrotvornih ustanova
brzo doći i naći me.
brzo doći i naći me.
12:00
(Laughter)
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(Smeh)
12:12
It's one thing to have an idea
for an enterprise,
for an enterprise,
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Jedna je stvar imati ideju za preduzeće,
12:16
but as many people in this room will know,
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ali kao što mnogi u ovoj prostoriji znaju,
12:19
making it happen is a very difficult thing
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ostvariti je vrlo je teška stvar.
12:22
and it demands extraordinary energy,
self-belief and determination,
self-belief and determination,
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Zahteva ogromnu energiju,
veru u sebe i odlučnost,
veru u sebe i odlučnost,
12:30
the courage to risk family and home,
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hrabrost da se reskira porodica i dom,
12:34
and a 24/7 commitment
that borders on the obsessive.
that borders on the obsessive.
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neprestanu predanost
koja se graniči sa opsesivnošću.
koja se graniči sa opsesivnošću.
12:39
So it's just as well
that I'm a workaholic.
that I'm a workaholic.
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Tako da je dobro što sam radoholičarka.
12:43
I believe in the beauty of work when we
do it properly and in humility.
do it properly and in humility.
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Verujem u lepotu posla
kada je urađen kako treba i u poniznosti.
kada je urađen kako treba i u poniznosti.
12:50
Work is not just something I do
when I'd rather be doing something else.
when I'd rather be doing something else.
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Posao nije nešto što radim
kada bih radije radila nešto drugo.
kada bih radije radila nešto drugo.
12:57
We live our lives forward.
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Živimo ovaj život gledajući napred.
12:59
So what has all that taught me?
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I čemu me je to sve naučilo?
13:04
I learned that tomorrow's
never going to be like today,
never going to be like today,
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Naučila sam da sutra
nikada nije kao danas,
nikada nije kao danas,
13:07
and certainly nothing like yesterday.
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i nikako kao juče.
13:10
And that made me able to cope with change,
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I to mi je omogućilo
da se nosim s promenama,
da se nosim s promenama,
13:14
indeed, eventually to welcome change,
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i da naposletku prigrlim promene
13:18
though I'm told I'm still very difficult.
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iako mi je rečeno
da je još uvek sa mnom teško.
da je još uvek sa mnom teško.
13:23
Thank you very much.
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Mnogo vam hvala.
13:25
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Dame Stephanie Shirley - Entrepreneur and philanthropistIn 1962, Dame Stephanie "Steve" Shirley founded Freelance Programmers, a software firm with innovative work practices -- and (mainly) women employees.
Why you should listen
In the austerity of post-World War II England, jobs were few, and opportunities for women to earn a wage were even fewer. So, on her dining room table, Stephanie Shirley founded the kind of company she'd like to work for -- one that posed challenging, rewarding tasks, built around flexible work rules that made it possible to have a real life. Her software company, Freelance Programmers made her one of the richest women in England (and one of the few to have earned her own money). Initially employing only women -- Shirley often bid for contracts as "Steve" to compete in the male-dominated industry -- the company was eventually valued at $3 billion, while 70 of the staff became millionaires when it floated on the stock market.
But money wasn't Shirley's object. "A lot of people go into business to make money," she told the Guardian. "I really didn't; I went in with a mission for women. Conversely, I was determined never, ever to be poor again." Freelance Programmers became the FI Group became Xansa; it was acquired by Steria in 2007.
Shirley retired in 1993, but she hasn't stopped pushing for progress in the fields she loves. For instance, she works tirelessly to push forward research into autism spectrum disorders, as well as to study and improve the IT industry and the role of the internet in society. She told the Guardian, "I do get committed, and I don't just give my money; I try to give of myself."
Dame Stephanie Shirley | Speaker | TED.com