TED2017
Ashton Applewhite: Let's end ageism
Ašton Eplvajt (Ashton Applewhite): Zaustavimo starosnu diskriminaciju
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Nije prolaznost vremena ono što starenje čini teškim. To je zapravo starosna diskriminacija, predrasuda koja nas suprotstavlja sa budućim samima sobom - a i medjusobno. Ašton Eplvajt nas poziva da stresemo sa sebe užas i pokrenemo se protiv poslednje društveno prihvatljive predrasude. ''Starenje nije problem koji treba rešiti, niti bolest koju treba lečiti'', kaže ona. ''To je prirodni, moćni, životni proces koji ujedinjuje sve nas''.
Ashton Applewhite - Author, activist
Ashton Applewhite asks us to look at ageism -- the assumption that older people are alike and that aging impoverishes us. Full bio
Ashton Applewhite asks us to look at ageism -- the assumption that older people are alike and that aging impoverishes us. Full bio
Double-click the English transcript below to play the video.
00:13
What's one thing that every person
in this room is going to become?
in this room is going to become?
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Šta je jedino što će svaka osoba
u ovoj prostoriji postati?
u ovoj prostoriji postati?
00:17
Older.
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Starija.
00:18
And most of us are scared stiff
at the prospect.
at the prospect.
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A većina nas se strese
od same pomisli na to.
od same pomisli na to.
00:20
How does that word make you feel?
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Kako se osećate kad čujete ovu reč?
00:23
I used to feel the same way.
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Ja sam se osećala isto tako.
00:25
What was I most worried about?
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O čemu sam najviše brinula?
00:27
Ending up drooling
in some grim institutional hallway.
in some grim institutional hallway.
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O završetku balaveći u sumornom
hodniku neke institucije.
hodniku neke institucije.
00:31
And then I learned that only
four percent of older Americans
four percent of older Americans
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A onda sam saznala da samo
4% starijih Amerikanaca
4% starijih Amerikanaca
00:34
are living in nursing homes,
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živi u staračkim domovima,
00:35
and the percentage is dropping.
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i da se procenat smanjuje.
00:38
What else was I worried about?
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O čemu sam još brinula?
00:40
Dementia.
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O demenciji.
00:41
Turns out that most of us
can think just fine to the end.
can think just fine to the end.
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U stvari, većina nas može
razmišljati sasvim dobro do kraja.
razmišljati sasvim dobro do kraja.
00:44
Dementia rates are dropping, too.
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Stopa demencije takođe opada.
00:46
The real epidemic is anxiety
over memory loss.
over memory loss.
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Stvarna epidemija je zapravo
strah od gubitka pamćenja.
strah od gubitka pamćenja.
00:49
(Laughter)
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(Smeh)
00:51
I also figured that old people
were depressed
were depressed
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Takođe sam shvatila
da su stari ljudi depresivni
da su stari ljudi depresivni
00:54
because they were old
and they were going to die soon.
and they were going to die soon.
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zato što su stari
i zato što će uskoro umreti.
i zato što će uskoro umreti.
00:57
(Laughter)
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(Smeh)
00:59
It turns out that the longer people live,
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Ispostavlja se da što duže ljudi žive,
01:01
the less they fear dying,
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manje se plaše umiranja,
01:02
and that people are happiest at
the beginnings and the end of their lives.
the beginnings and the end of their lives.
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i da su ljudi najsrećniji
na početku i kraju svog života.
na početku i kraju svog života.
01:06
It's called the U-curve of happiness,
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To se zove linija sreće u obliku slova U,
01:08
and it's been borne out
by dozens of studies around the world.
by dozens of studies around the world.
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i o njoj se govori u desetinama
studija širom sveta.
studija širom sveta.
01:12
You don't have to be a Buddhist
or a billionaire.
or a billionaire.
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Ne morate biti budista ili milijarder.
01:14
The curve is a function of the way
aging itself affects the brain.
aging itself affects the brain.
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Linija predstavlja funkciju načina
na koji starenje utiče na mozak.
na koji starenje utiče na mozak.
01:19
So I started feeling a lot better
about getting older,
about getting older,
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Tako da sam se počela osećati
bolje u smislu starenja,
bolje u smislu starenja,
01:22
and I started obsessing about why
so few people know these things.
so few people know these things.
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i počela opsesivno razmišljati o tome
zašto tako malo ljudi zna o ovim stvarima.
zašto tako malo ljudi zna o ovim stvarima.
01:27
The reason is ageism:
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Razlog je starosna diskriminacija:
01:29
discrimination and stereotyping
on the basis of age.
on the basis of age.
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diskriminacija i stvaranje stereotipa
na osnovu godina.
na osnovu godina.
01:33
We experience it anytime someone assumes
we're too old for something,
we're too old for something,
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Osećamo to svaki put kada neko
pretpostavi da smo previše stari za nešto,
pretpostavi da smo previše stari za nešto,
01:37
instead of finding out who we are
and what we're capable of,
and what we're capable of,
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umesto da otkrije ko smo
i za šta smo sposobni,
i za šta smo sposobni,
01:40
or too young.
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ili previše mladi.
01:41
Ageism cuts both ways.
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Starosna diskriminacija
ide u oba smera.
ide u oba smera.
01:44
All -isms are socially constructed
ideas -- racism, sexism, homophobia --
ideas -- racism, sexism, homophobia --
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Sve vrste diskriminacije su tvorevine
društva - rasna, polna, homofobija
društva - rasna, polna, homofobija
01:49
and that means we make them up,
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što znači da ih mi izmišljamo,
01:51
and they can change over time.
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i vremenom se mogu menjati.
01:54
All these prejudices
pit us against each other
pit us against each other
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Sve ove predrasude nas suprotstavljaju
01:57
to maintain the status quo,
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kako bismo održali status kvo,
01:59
like auto workers in the US competing
against auto workers in Mexico
against auto workers in Mexico
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kao radnici u auto industriji u SAD
koji se takmiče protiv radnika u Meksiku
koji se takmiče protiv radnika u Meksiku
02:03
instead of organizing for better wages.
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umesto da se udruže za dobijanje
boljih nadnica.
boljih nadnica.
02:06
(Applause)
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(Aplauz)
02:07
We know it's not OK to allocate
resources by race or by sex.
resources by race or by sex.
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Znamo da nije u redu dodeljivati
sredstva na osnovu rase ili pola.
sredstva na osnovu rase ili pola.
02:12
Why should it be OK to weigh
the needs of the young against the old?
the needs of the young against the old?
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Zašto bi bilo u redu upoređivati potrebe
mladih i starih?
mladih i starih?
02:16
All prejudice relies on "othering" --
seeing a group of people
seeing a group of people
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Sve predrasude se oslanjaju na
"razlikovanje" - viđenju grupe ljudi
"razlikovanje" - viđenju grupe ljudi
02:20
as other than ourselves:
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kao različite od nas samih:
02:21
other race, other religion,
other nationality.
other nationality.
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različite rase, religije, nacionalnosti.
02:25
The strange thing about ageism:
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Zanimljiva stvar o predrasudi o godinama:
02:27
that other is us.
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ti različiti smo mi.
Predrasuda o godinama se hrani poricanjem,
našom nespremnošću da priznamo
našom nespremnošću da priznamo
02:30
Ageism feeds on denial --
our reluctance to acknowledge
our reluctance to acknowledge
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02:33
that we are going to become
that older person.
that older person.
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da ćemo i mi postati ta starija osoba.
02:36
It's denial when we try
to pass for younger
to pass for younger
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Poricanje je kada pokušavamo
da prođemo kao mlađi
da prođemo kao mlađi
02:39
or when we believe in anti-aging products,
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ili kada verujemo u preparate
protiv starenja
protiv starenja
02:42
or when we feel like our bodies
are betraying us,
are betraying us,
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ili kada se osećamo
kao da nas telo izdaje,
kao da nas telo izdaje,
02:45
simply because they are changing.
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samo zato što se menja.
02:48
Why on earth do we stop celebrating
the ability to adapt and grow
the ability to adapt and grow
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Zašto uopšte prestajemo da slavimo
sposobnost da se prilagodimo i rastemo
sposobnost da se prilagodimo i rastemo
02:52
as we move through life?
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dok se krećemo kroz život?
Zašto starenje mora da bude
02:54
Why should aging well mean
struggling to look and move
struggling to look and move
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borba da izgledamo i krećemo se
02:57
like younger versions of ourselves?
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kao mlađe verzije sebe?
02:59
It's embarrassing
to be called out as older
to be called out as older
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Sramotno je da nas nazivaju starijima
03:02
until we quit being embarrassed about it,
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dok ne prestane da nas bude sramota toga,
03:04
and it's not healthy to go through life
dreading our futures.
dreading our futures.
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i nije zdravo ići kroz život plašeći se
svoje budućnosti.
svoje budućnosti.
03:07
The sooner we get off
this hamster wheel of age denial,
this hamster wheel of age denial,
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Što pre izađemo
iz začaranog kruga poricanja,
iz začaranog kruga poricanja,
03:10
the better off we are.
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bolje za nas.
03:13
Stereotypes are always
a mistake, of course,
a mistake, of course,
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Stereotipi su uvek greška, naravno,
03:15
but especially when it comes to age,
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ali posebno kada su u pitanju godine
03:17
because the longer we live,
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jer što duže živimo,
03:18
the more different
from one another we become.
from one another we become.
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to se više međusobno razlikujemo.
03:21
Right? Think about it.
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Zar ne? Razmislite o tome.
03:22
And yet, we tend to think of everyone
in a retirement home
in a retirement home
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A opet, o svima u staračkom domu mislimo
03:25
as the same age: old --
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da su istog godišta: stari,
03:27
(Laughter)
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(Smeh)
03:28
when they can span four decades.
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iako raspon može biti četiri decenije.
03:31
Can you imagine thinking that way
about a group of people
about a group of people
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Da li možete razmišljati o njima
kao o grupi ljudi
kao o grupi ljudi
03:33
between the ages of 20 and 60?
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između 20 i 60 godina?
03:36
When you get to a party, do you head
for people your own age?
for people your own age?
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Kada odete na zabavu, da li ciljate
osobe svojih godina?
osobe svojih godina?
03:39
Have you ever grumbled
about entitled millennials?
about entitled millennials?
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Da li ste nekada gunđali
o razmaženim milenijalsima?
o razmaženim milenijalsima?
03:43
Have you ever rejected a haircut
or a relationship or an outing
or a relationship or an outing
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Da li ste ikada odbili frizuru ili vezu
ili izlazak
ili izlazak
03:47
because it's not age-appropriate?
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jer ne odgovara vašim godinama?
03:49
For adults, there's no such thing.
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Za odrasle, takve stvari ne postoje.
03:51
All these behaviors are ageist.
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Sva ova ponašanja su puna predrasuda.
03:53
We all do them,
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Svi to radimo,
03:55
and we can't challenge bias
unless we're aware of it.
unless we're aware of it.
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a ne možemo se boriti sa pristrasnošću
ukoliko je nismo svesni.
ukoliko je nismo svesni.
03:58
Nobody's born ageist,
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Niko se ne rađa sa predrasudom
04:00
but it starts at early childhood,
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ali ona počinje u ranom detinjstvu
04:01
around the same time attitudes
towards race and gender start to form,
towards race and gender start to form,
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otprilike u isto vreme kada se
stvara stav o rasi i polu
stvara stav o rasi i polu
04:05
because negative messages
about late life bombard us
about late life bombard us
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jer nas na svakom koraku bombarduju
negativne poruke medija
negativne poruke medija
04:08
from the media and popular
culture at every turn.
culture at every turn.
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o kasnijem životu.
04:12
Right? Wrinkles are ugly.
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Zar ne? Bore su ružne.
04:13
Old people are pathetic.
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Stari ljudi su patetični.
04:15
It's sad to be old.
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Tužno je biti star.
04:17
Look at Hollywood.
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Pogledajte Holivud.
04:18
A survey of recent
Best Picture nominations
Best Picture nominations
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Anketa o nedavnoj nominaciji
za Najbolji film
za Najbolji film
04:20
found that only 12 percent
of speaking or named characters
of speaking or named characters
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je otkrila da je samo 12 procenata
govornika ili imenovanih likova
govornika ili imenovanih likova
04:24
were age 60 and up,
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imalo 60 i više godina,
04:25
and many of them
were portrayed as impaired.
were portrayed as impaired.
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a mnogi od njih su prikazani kao oštećeni.
Stariji ljudi mogu biti
najdiskriminatorniji
najdiskriminatorniji
04:29
Older people can be
the most ageist of all,
the most ageist of all,
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04:31
because we've had a lifetime
to internalize these messages
to internalize these messages
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jer imali smo čitav život da
usvojimo ove poruke
usvojimo ove poruke
i nikada nam nije palo na pamet
da im se suprotstavimo.
da im se suprotstavimo.
04:34
and we've never thought to challenge them.
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04:36
I had to acknowledge it
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Morala sam to da priznam
04:38
and stop colluding.
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i završim konspiraciju.
04:40
"Senior moment" quips, for example:
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Pošalice "stariji trenutak", na primer:
04:42
I stopped making them when it dawned on me
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prestala sam da ih pravim kad mi je sinulo
da kada sam izgubila ključeve od auta
u srednjoj školi
u srednjoj školi
04:44
that when I lost
the car keys in high school,
the car keys in high school,
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04:46
I didn't call it a "junior moment."
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nisam to nazvala ''mlađim trenutkom''.
04:48
(Laughter)
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(Smeh)
04:50
I stopped blaming
my sore knee on being 64.
my sore knee on being 64.
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Prestala sam da krivim svoje bolno koleno
što ima 64 godine.
što ima 64 godine.
04:53
My other knee doesn't hurt,
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Moje drugo koleno me ne boli,
04:55
and it's just as old.
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a jednako je staro.
04:56
(Laughter)
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(Smeh)
04:59
(Applause)
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(Aplauz)
05:00
We are all worried about
some aspect of getting older,
some aspect of getting older,
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Svi se mi plašimo nekog aspekta starenja,
05:03
whether running out of money,
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bilo da je to manjak novca,
05:04
getting sick, ending up alone,
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razboleti se, ili na kraju biti sam,
05:07
and those fears are legitimate and real.
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i ti strahovi su legitimni i stvarni.
Ali ono čega se većina nas nikada ne seti
05:10
But what never dawns on most of us
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05:12
is that the experience of reaching old age
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jeste da iskustvo dostizanja starog doba
05:14
can be better or worse
depending on the culture
depending on the culture
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može biti bolje ili lošije
zavisno od kulture
zavisno od kulture
05:16
in which it takes place.
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u kojoj se dešava.
05:18
It is not having a vagina
that makes life harder for women.
that makes life harder for women.
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Nije posedovanje vagine
ono što ženama otežava život.
ono što ženama otežava život.
05:22
It's sexism.
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Već polna diskriminacija.
05:23
(Applause)
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(Aplauz)
Nije ljubav prema muškarcu ono što
gej momcima otežava život.
gej momcima otežava život.
05:25
It's not loving a man that makes
life harder for gay guys.
life harder for gay guys.
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05:27
It's homophobia.
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Već homofobija.
05:29
And it is not the passage of time
that makes getting older
that makes getting older
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I nije prolaznost vremena ono što starenje
05:32
so much harder than it has to be.
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čini težim nego što mora biti.
05:34
It is ageism.
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Već starosna diskriminacija.
05:35
When labels are hard to read
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Kada je teško pročitati etikete
05:37
or there's no handrail
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ili kada nema rukohvata
ili kada ne možemo otvoriti
prokletu teglu,
prokletu teglu,
05:38
or we can't open the damn jar,
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05:40
we blame ourselves,
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mi krivimo sebe,
05:41
our failure to age successfully,
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svoj neuspeh da uspešno starimo,
05:44
instead of the ageism that makes
those natural transitions shameful
those natural transitions shameful
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umesto starosnu diskriminaciju koja
tu prirodnu tranziciju čini sramnom
tu prirodnu tranziciju čini sramnom
05:48
and the discrimination that makes
those barriers acceptable.
those barriers acceptable.
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i ta ograničenja prihvatljivim.
05:52
You can't make money off satisfaction,
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Ne možete stvoriti novac od satisfakcije
05:54
but shame and fear create markets,
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ali stid i strah stvaraju tržišta,
05:57
and capitalism always needs new markets.
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a kapitalizmu su nova tržišta
uvek potrebna.
uvek potrebna.
06:00
Who says wrinkles are ugly?
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Ko kaže da su bore ružne?
06:02
The multi-billion-dollar
skin care industry.
skin care industry.
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Multimilijarderska industrija
za negu kože.
za negu kože.
06:05
Who says perimenopause and low T
and mild cognitive impairment
and mild cognitive impairment
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Ko kaže da su perimenopauza,
niski T i blagi kognitivni nedostaci
niski T i blagi kognitivni nedostaci
06:09
are medical conditions?
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medicinski problemi?
06:10
The trillion-dollar
pharmaceutical industry.
pharmaceutical industry.
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Bilionska farmaceutska industrija.
06:12
(Cheers)
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(Klicanje)
06:13
The more clearly we see
these forces at work,
these forces at work,
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Što jasnije vidimo ove sile na delu,
06:16
the easier it is to come up
with alternative, more positive
with alternative, more positive
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to je lakše smisliti
alternativnu, pozitivniju
alternativnu, pozitivniju
06:19
and more accurate narratives.
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i precizniju priču.
06:22
Aging is not a problem to be fixed
or a disease to be cured.
or a disease to be cured.
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Starenje nije problem koji treba rešiti
ili bolest koju treba lečiti.
ili bolest koju treba lečiti.
06:26
It is a natural, powerful,
lifelong process that unites us all.
lifelong process that unites us all.
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To je prirodni, moćni, životni proces
koji ujedinjuje sve nas.
koji ujedinjuje sve nas.
06:32
Changing the culture is a tall order,
I know that, but culture is fluid.
I know that, but culture is fluid.
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Menjanje kulture je težak zadatak, znam,
ali kultura je fluidna.
ali kultura je fluidna.
06:36
Look at how much the position
of women has changed in my lifetime
of women has changed in my lifetime
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Pogledajte samo koliko se pozicija žena
promenila u toku mog života
promenila u toku mog života
06:40
or the incredible strides
that the gay rights movement
that the gay rights movement
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ili neverovatne korake koje je
pokret za gej prava
pokret za gej prava
06:42
has made in just a few decades, right?
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načinio za samo nekoliko decenija, zar ne?
06:44
(Applause)
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(Aplauz)
06:45
Look at gender.
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Pogledajte pol.
06:47
We used to think of it
as a binary, male or female,
as a binary, male or female,
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Nekada smo ga videli
kao binarni, muški ili ženski,
kao binarni, muški ili ženski,
06:50
and now we understand it's a spectrum.
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a sada razumemo da je spektar.
06:52
It is high time to ditch
the old-young binary, too.
the old-young binary, too.
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Krajnje je vreme da batalimo
i binarnost staro-mlado.
i binarnost staro-mlado.
06:55
There is no line in the sand
between old and young,
between old and young,
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Ne postoji graničnik
između starog i mladog
između starog i mladog
06:58
after which it's all downhill.
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nakon kog je sve nizbrdo.
07:00
And the longer we wait
to challenge that idea,
to challenge that idea,
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I što duže čekamo
da se suprotstavimo toj ideji,
da se suprotstavimo toj ideji,
07:02
the more damage it does
to ourselves and our place in the world,
to ourselves and our place in the world,
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to ona više šteti nama
i našem mestu u svetu,
i našem mestu u svetu,
07:06
like in the workforce,
where age discrimination is rampant.
where age discrimination is rampant.
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kao na radnom mestu,
gde je starosna diskriminacija ogromna.
gde je starosna diskriminacija ogromna.
07:10
In Silicon Valley, engineers
are getting Botoxed and hair-plugged
are getting Botoxed and hair-plugged
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U Silicijumskoj dolini, inženjeri
stavljaju botoks i presađuju kosu
stavljaju botoks i presađuju kosu
07:14
before key interviews --
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pre ključnih intervjua -
07:15
and these are skilled
white men in their 30s,
white men in their 30s,
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a to su obučeni muškarci
bele rase u svojim 30im,
bele rase u svojim 30im,
07:17
so imagine the effects
further down the food chain.
further down the food chain.
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pa vi zamislite efekte
u nižem delu lanca ishrane.
u nižem delu lanca ishrane.
07:20
(Laughter)
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(Smeh)
07:22
The personal and economic
consequences are devastating.
consequences are devastating.
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Lične i ekonomske posledice
su poražavajuće.
su poražavajuće.
07:26
Not one stereotype about older workers
holds up under scrutiny.
holds up under scrutiny.
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Nijedan stereotip o starijim radnicima
ne opstaje kad ga preispitate.
ne opstaje kad ga preispitate.
07:30
Companies aren't adaptable and creative
because their employees are young;
because their employees are young;
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Kompanije nisu fleksibilne ili kreativne
zato što su im zaposleni mladi;
zato što su im zaposleni mladi;
07:34
they're adaptable and creative despite it.
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one su fleksibilne i kreativne
uprkos tome.
uprkos tome.
07:37
Companies --
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Kompanije -
07:38
(Laughter)
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(Smeh)
07:39
(Applause)
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(Aplauz)
07:42
We know that diverse companies
aren't just better places to work;
aren't just better places to work;
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Znamo da raznolike kompanije nisu
samo bolje mesto za rad;
samo bolje mesto za rad;
07:45
they work better.
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one bolje rade.
07:46
And just like race and sex,
age is a criterion for diversity.
age is a criterion for diversity.
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I baš kao rasa i pol, i starost je
kriterijum za raznolikost.
kriterijum za raznolikost.
07:51
A growing body of fascinating research
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Sve brojnija fascinantna istraživanja
07:53
shows that attitudes towards aging
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pokazuju da odnos prema starenju
07:54
affect how our minds and bodies
function at the cellular level.
function at the cellular level.
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utiče na to kako naši um i telo
funkcionišu na ćelijskom nivou.
funkcionišu na ćelijskom nivou.
07:58
When we talk to older people
like this (Speaks more loudly)
like this (Speaks more loudly)
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Kada sa starijima razgovaramo ovako
(govori glasnije)
(govori glasnije)
ili ih zovemo ''slatka''
ili ''mlada damo'' -
ili ''mlada damo'' -
08:01
or call them "sweetie" or "young lady" --
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08:03
it's called elderspeak --
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to se zove govor starijih -
08:04
they appear to instantly age,
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2003
izgleda kao da momentalno ostare,
08:06
walking and talking less competently.
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hodaju i govore manje kompetentno.
08:09
People with more positive
feelings towards aging
feelings towards aging
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Ljudi sa pozitivnijim osećanjima
prema starenju
prema starenju
08:11
walk faster,
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hodaju brže,
08:13
they do better on memory tests,
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uspešniji su na testovima memorije,
08:14
they heal quicker, and they live longer.
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brže se leče i žive duže.
08:18
Even with brains
full of plaques and tangles,
full of plaques and tangles,
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2617
Čak i sa mozgovima punim
naslaga i čvorova,
naslaga i čvorova,
08:20
some people stayed sharp to the end.
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488655
1980
neki ljudi ostaju bistri do kraja.
08:23
What did they have in common?
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Šta im je zajedničko?
08:24
A sense of purpose.
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Osećaj svrhe.
08:26
And what's the biggest obstacle
to having a sense of purpose in late life?
to having a sense of purpose in late life?
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A šta je najveća prepreka osećaju svrhe
u kasnijem životu?
u kasnijem životu?
08:29
A culture that tells us that getting older
means shuffling offstage.
means shuffling offstage.
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Kultura koja nam govori da stariti znači
sići sa scene.
sići sa scene.
08:33
That's why the World Health
Organization is developing
Organization is developing
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Zato Svetska zdravstvena organizacija
razvija
razvija
08:36
a global anti-ageism initiative
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globalnu inicijativu protiv
starosne diskriminacije
starosne diskriminacije
08:38
to extend not just
life span but health span.
life span but health span.
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kako bi se produžio ne samo
životni vek već i zdravstveni.
životni vek već i zdravstveni.
08:42
Women experience the double whammy
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2009
Žene doživljavaju dvostruki udarac
08:44
of ageism and sexism,
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starosne i polne diskriminacije,
08:45
so we experience aging differently.
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tako da mi starenje
doživljavamo drugačije.
doživljavamo drugačije.
08:48
There's a double standard
at work here -- shocker --
at work here -- shocker --
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Ovde funkcionišu
dupli standardi - zamislite -
dupli standardi - zamislite -
08:51
(Laughter)
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(Smeh)
08:52
the notion that aging enhances men
and devalues women.
and devalues women.
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utisak da starenje poboljšava muškarce,
a obezvređuje žene.
a obezvređuje žene.
08:56
Women reinforce this double standard
when we compete to stay young,
when we compete to stay young,
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Žene pojačavaju ovaj dupli standard
kada se takmiče da ostanu mlade,
kada se takmiče da ostanu mlade,
09:00
another punishing and losing proposition.
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još jedna kažnjavajuća
i poražavajuća propozicija.
i poražavajuća propozicija.
09:03
Does any woman in this room really believe
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Da li i jedna žena u ovoj
prostoriji veruje
prostoriji veruje
09:06
that she is a lesser version --
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1986
da je lošija verzija -
09:08
less interesting, less fun in bed,
less valuable --
less valuable --
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manje interesantna, manje zabavna
u krevetu, manje vredna -
u krevetu, manje vredna -
09:11
than the woman she once was?
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1991
od žene kakva je nekada bila?
Ova diskriminacija utiče
na naše zdravlje,
na naše zdravlje,
09:14
This discrimination affects our health,
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09:16
our well-being and our income,
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naše blagostanje i prihod,
09:18
and the effects add up over time.
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a efekti se vremenom gomilaju.
09:20
They are further compounded
by race and by class,
by race and by class,
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Oni se dalje ujedinjuju sa rasom i klasom,
09:23
which is why, everywhere in the world,
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zbog čega su, svuda u svetu,
09:25
the poorest of the poor
are old women of color.
are old women of color.
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najsiromašnije stare žene obojene kože.
09:29
What's the takeaway from that map?
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Šta treba zapamtiti sa te mape?
09:31
By 2050, one out of five of us,
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Do 2050, jedna od nas pet,
09:33
almost two billion people,
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skoro dve milijarde ljudi,
09:35
will be age 60 and up.
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2022
će imati 60 i više godina.
09:37
Longevity is a fundamental hallmark
of human progress.
of human progress.
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3471
Dugovečnost je osnovni žig
ljudskog napretka.
ljudskog napretka.
09:41
All these older people represent a vast
unprecedented and untapped market.
unprecedented and untapped market.
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Svi stariji ljudi predstavljaju ogromno,
jedinstveno i neiskorišćeno tržište.
jedinstveno i neiskorišćeno tržište.
09:47
And yet, capitalism and urbanization
have propelled age bias
have propelled age bias
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A ipak su kapitalizam i urbanizacija
uvukli starosnu predrasudu
uvukli starosnu predrasudu
09:51
into every corner of the globe,
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2039
u svaku poru zemljine kugle,
09:53
from Switzerland,
where elders fare the best,
where elders fare the best,
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od Švajcarske, gde stariji
prolaze najbolje,
prolaze najbolje,
09:55
to Afghanistan, which sits at the bottom
of the Global AgeWatch Index.
of the Global AgeWatch Index.
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do Avganistana koji sedi na dnu
Global AgeWatch Index-a.
Global AgeWatch Index-a.
10:00
Half of the world's countries
aren't mentioned on that list
aren't mentioned on that list
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Polovina svetskih zemalja nije pomenuta
na toj listi
na toj listi
10:03
because we don't bother to collect data
on millions of people
on millions of people
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jer nam nije važno da sakupljamo podatke
o milionima ljudi
o milionima ljudi
10:07
because they're no longer young.
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jer oni više nisu mladi.
10:09
Almost two-thirds of people
over 60 around the world
over 60 around the world
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Skoro dve trećine ljudi preko 60 godina
širom sveta
širom sveta
10:12
say they have trouble
accessing healthcare.
accessing healthcare.
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kažu da imaju problema sa dobijanjem
zdravstven nege.
zdravstven nege.
10:15
Almost three-quarters say their income
doesn't cover basic services
doesn't cover basic services
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Skoro tri četvrtine kažu da njihov prihod
ne pokriva osnovne potrebe
ne pokriva osnovne potrebe
10:18
like food, water, electricity,
and decent housing.
and decent housing.
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kao što su hrana, struja i pristojno
opremljen dom.
opremljen dom.
10:23
Is this the world we want our children,
who may well live to be a hundred,
who may well live to be a hundred,
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Da li je ovo svet koji želimo da naša deca
koja vrlo lako mogu živeti sto godina,
koja vrlo lako mogu živeti sto godina,
10:27
to inherit?
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naslede?
10:28
Everyone -- all ages,
all genders, all nationalities --
all genders, all nationalities --
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Svi - sve starosti, svi polovi,
sve nacionalnosti -
sve nacionalnosti -
10:32
is old or future-old,
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su stari ili će biti stari,
10:34
and unless we put an end to it,
ageism will oppress us all.
ageism will oppress us all.
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i ukoliko je ne zaustavimo, starosna
diskriminacija će nas sve ugnjetavati.
diskriminacija će nas sve ugnjetavati.
10:38
And that makes it a perfect target
for collective advocacy.
for collective advocacy.
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A to je čini savršenom metom
kolektivnog zalaganja.
kolektivnog zalaganja.
10:43
Why add another -ism to the list
when so many, racism in particular,
when so many, racism in particular,
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Zašto dodati još diskriminacije na listu,
kada toliko njih, posebno rasizam,
kada toliko njih, posebno rasizam,
10:47
call out for action?
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zove upomoć?
10:49
Here's the thing:
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Ovako stoje stvari:
10:50
we don't have to choose.
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1770
ne moramo da biramo.
10:52
When we make the world
a better place to grow old in,
a better place to grow old in,
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Kada svet učinimo boljim
mestom za starenje,
mestom za starenje,
10:54
we make it a better place
in which to be from somewhere else,
in which to be from somewhere else,
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činimo ga i boljim mestom
u kome možemo postojati,
u kome možemo postojati,
10:58
to have a disability,
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imati invaliditet,
10:59
to be queer, to be non-rich,
to be non-white.
to be non-white.
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biti gej, ne biti bogati, ne biti beli.
11:03
And when we show up at all ages
for whatever cause matters most to us --
for whatever cause matters most to us --
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I kada se, u bilo kom dobu, zalažemo za
štagod nam bilo važno -
štagod nam bilo važno -
11:07
save the whales, save the democracy --
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2725
spašavati kitove, demokratiju -
11:10
we not only make
that effort more effective,
that effort more effective,
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ne samo da taj trud činimo efikasnijim,
11:13
we dismantle ageism in the process.
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mi takođe razoružavamo
starosnu diskriminaciju.
starosnu diskriminaciju.
11:16
Longevity is here to stay.
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Dugovečnost ostaje.
Pokret za stopiranje starosne
diskriminacije je na putu.
diskriminacije je na putu.
11:18
A movement to end ageism is underway.
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11:20
I'm in it, and I hope you will join me.
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Ja sam u njemu i nadam se
da ćete mi se pridružiti.
da ćete mi se pridružiti.
11:24
(Applause and cheers)
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(Aplauz i klicanje)
11:28
Thank you. Let's do it! Let's do it!
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Hvala. Hajde da to uradimo!
Hajde da to uradimo!
Hajde da to uradimo!
11:33
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Ashton Applewhite - Author, activistAshton Applewhite asks us to look at ageism -- the assumption that older people are alike and that aging impoverishes us.
Why you should listen
Ashton Applewhite would like us to think differently about growing older. As she writes: "Aging is a natural, lifelong, powerful process that unites us all. So how come so many of us unthinkingly assume that depression, diapers, and dementia lie ahead? Because of ageism -- the last socially sanctioned prejudice."
She's the author of This Chair Rocks: A Manifesto Against Ageism and is the voice of the Yo, Is This Ageist? blog. She is also the author of Cutting Loose: Why Women Who End Their Marriages Do So Well -- and was a clue on Jeopardy! as the author of the mega bestseller series, Truly Tasteless Jokes. (Who is Blanche Knott?)
Ashton Applewhite | Speaker | TED.com