Timothy Prestero: Design for people, not awards
提摩西佩斯特羅:為人設計,不為獎項設計
Timothy Prestero loves a flashy "concept car." But in his own work, he aims to design products for social impact, keeping users in mind. Full bio
Double-click the English transcript below to play the video.
「噢,我的天!我願意立刻買下那台車!」
或大約一百八十萬名新生兒
是尼泊爾加德滿都的新生兒加護病房
這是由日本捐贈的保溫箱
沒有相關技術人員和多餘零件
首屈一指的一間醫療研究機構合作
以人為本的設計
我們覺得好極了
我們不想做一台概念車
是能讓世界更美好的東西
根本連躺都沒躺暖
想要帶來啟發的這項設計
對我們而言,對於我想做的事
就是根本沒用,完全沒有效果
一切都萬無一失
你得搞清楚誰會「選擇、使用和購買」
「先生,你是做什麼的?客戶是誰?」
這裡有個例子
應用到下個計畫裡
「東方遇見西方基金會」
「你們想要什麼?」
「那就從新生兒黃疸著手吧。」
而且有一定的風險
想到就讓人頭痛
(笑聲)
這是一座光照療法的直立式燈架
這可能不是最佳示範
這真的是我們學到的
--為實際使用而設計
「醫療技術轉移與服務組織」
咒罵《急診室的春天》又在重播
能夠實際生產的
以及他們所擁有的資源
又是笨媽媽
所以想替寶寶蓋上毯子
設計成上下都有光照
才發現裡面全是死螞蟻
要在通氣孔旁寫上「禁止進入」是不可能的
自己真正想做的就是改變世界
真的,失敗是沒有藉口的
ABOUT THE SPEAKER
Timothy Prestero - DesignerTimothy Prestero loves a flashy "concept car." But in his own work, he aims to design products for social impact, keeping users in mind.
Why you should listen
Timothy Prestero is the founder and CEO of Design that Matters, a nonprofit that collaborates with social entrepreneurs and volunteers to design products for the poor in developing countries. A former Peace Corps volunteer and MIT graduate, Tim has worked in West Africa, Latin America and Asia. He is a Martin Fellow at the MIT Laboratory for Energy and the Environment, a Draper Richards Kaplan Fellow, and was named an Ashoka Affiliate in 2004. His awards include the 2007 Social Venture Network Innovation Award, and the 2009 World Technology Award. This year, Design That Matters was named the winner of the National Design Award in Corporate and Institutional Achievement.
Tim and his team made a splash when they created the NeoNurture Infant Incubator, named one of TIME Magazine's "50 Best Inventions of 2010." However, the product wasn't a hit with manufacturers or with hospitals in developing countries and forever remained a prototype. Design That Matters learned an important lesson from the experience -- that good design must keep in mind who will procure equipment, who will be using it, as well as the myriad ways it could be used incorrectly. As Timothy says, "There's no such thing as a dumb user; there are only dumb products.
Timothy Prestero | Speaker | TED.com