TED@Cannes
Stefan Sagmeister: 7 rules for making more happiness
Stefan Sagmeister: 7 regler til at skabe mere glæde
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Ved brug af simple, dejlige illustrationer, deler designeren, Stefan Sagmeister, sine seneste tanker omkring glæde - både den bevidste og ubevidste slags. Hans 7 regler for livs- og designglæde kan (med nogen tilpasning) bruges af alle, som søger mere glæde.
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Double-click the English transcript below to play the video.
00:15
I spent the best part of last year
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Jeg brugte størstedelen af sidste år
00:20
working on a documentary
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på at arbejde på en dokumentar
00:23
about my own happiness --
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omkring min egen lykke -
00:25
trying to see
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for at se
00:27
if I can actually train my mind
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om jeg rent faktisk kan træne mit sind
00:29
in a particular way,
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på en særlig måde,
00:32
like I can train my body,
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som jeg kan træne min krop,
00:34
so I can end up with an improved feeling
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så jeg kan ende med en forbedret fornemmelse
00:37
of overall well-being.
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af mit generelle velbefindende.
00:40
Then this January,
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Men så i januar,
00:42
my mother died,
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døde min mor,
00:44
and pursuing a film like that
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og det at forfølge sådan en film,
00:47
just seemed the last thing that was interesting to me.
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føltes slet ikke interessant længere.
00:51
So in a very typical, silly designer fashion,
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Så på en meget typisk, fjollet designermåde,
00:55
after years worth of work,
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efter flere års hårdt arbejde,
00:58
pretty much all I have to show for it are the titles for the film.
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er det stort set kun filmens titler, jeg har at vise frem.
01:01
(Music)
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(♪ - Apollo 100 – In the Hall of the Mountain King - ♪)
01:08
They were still done
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De blev stadig lavet,
01:10
when I was on sabbatical with my company in Indonesia.
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da jeg holdt ferie med mit firma i Indonesien.
01:12
We can see the first part here was designed here by pigs.
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Vi kan se, at den første del blev designet af grise.
01:15
It was a little bit too funky,
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Det var lidt for funky,
01:17
and we wanted a more feminine point of view
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og vi ville have et mere feminint synspunkt
01:20
and employed a duck
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og ansatte en and,
01:22
who did it in a much more fitting way --
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som gjorde det på en meget mere passende måde -
01:24
fashion.
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fashion.
01:27
My studio in Bali
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Mit studie i Bali,
01:29
was only 10 minutes away from a monkey forest,
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lå kun 10 minutter væk fra en abeskov.
01:32
and monkeys, of course,
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Og aber, selvfølgelig,
01:34
are supposed to be the happiest of all animals.
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siges at være de lykkeligste af alle dyr.
01:36
So we trained them to be able to do three separate words,
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Så vi trænede dem til at kunne skrive separate ord,
01:39
to lay out them properly.
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og lægge dem ordentligt.
01:41
You can see,
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I kan se,
01:43
there still is a little bit of a legibility problem there.
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at der stadig er et lille problem med læseligheden.
01:46
The serif is not really in place.
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Udformningen er ikke helt på plads.
01:48
So of course, what you don't do properly yourself
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Så selvfølgelig, hvad man ikke selv gør ordentligt,
01:51
is never deemed done really.
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er ikke rigtig anset for at være gjort.
01:53
So this is us climbing onto the trees
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Her er vi, hvor vi klatrer op i træerne
01:56
and putting it up over the Sayan Valley
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og putter det op over Sayan Valley
01:59
in Indonesia.
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i Indonesien.
02:02
In that year, what I did do a lot
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Hvad jeg gjorde meget i det år,
02:05
was look at all sorts of surveys,
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var at se på alle mulige undersøgelser,
02:07
looking at a lot of data on this subject.
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omkring data for dette emne.
02:10
And it turns out
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Og det viser sig,
02:12
that men and women
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at mænd og kvinder
02:15
report very, very similar levels of happiness.
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rapporterer meget ens niveauer af lykke.
02:18
This is a very quick overview
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Det her er et meget hurtigt overblik,
02:20
of all the studies that I looked at.
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af alle de studier, jeg har kigget på.
02:22
That climate plays no role.
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At klimaet ingen rolle spiller.
02:24
That if you live in the best climate,
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At hvis du lever i det bedste klima,
02:26
in San Diego in the United States,
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i San Diego i USA,
02:28
or in the shittiest climate, in Buffalo, New York,
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eller det værste klima, i Buffalo, New York,
02:31
you are going to be just as happy
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vil du være lige lykkelig
02:33
in either place.
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begge steder.
02:35
If you make more than 50,000 bucks a year in the U.S.,
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Hvis du tjener mere end $50.000 om året i USA,
02:39
any salary increase you're going to experience
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vil enhver forøgelse af din løn
02:42
will have only a tiny, tiny influence
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kun have en meget lille indflydelse
02:45
on your overall well-being.
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på dit generelle velvære.
02:47
Black people are just as happy as white people are.
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Sorte mennesker er lige så lykkelige, som hvide er.
02:50
If you're old or young
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Om du er gammel eller ung,
02:52
it doesn't really make a difference.
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gør ikke den store forskel.
02:54
If you're ugly or if you're really, really good-looking
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Om du er grim eller ser rigtig, rigtig godt ud,
02:57
it makes no difference whatsoever.
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gør slet ingen forskel.
02:59
You will adapt to it and get used to it.
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Du vil tilpasse dig, og blive vant til det.
03:01
If you have manageable health problems
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Hvis du har overkommelige helbredsproblemer,
03:04
it doesn't really matter.
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betyder det ikke rigtig noget.
03:06
Now this does matter.
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Det her betyder noget.
03:08
So now the woman on the right
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Kvinden til højre,
03:10
is actually much happier than the guy on the left --
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er rent faktisk meget lykkeligere end fyren til venstre -
03:13
meaning that, if you have a lot of friends,
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hvilket betyder, at hvis du har mange venner,
03:16
and you have meaningful friendships,
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og hvis du har betydningsfulde venskaber,
03:19
that does make a lot of difference.
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så gør det en forskel.
03:21
As well as being married -- you are likely to be much happier
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Såvel som at være gift - er du med højere sandsynlighed lykkeligere,
03:24
than if you are single.
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end hvis du er single.
03:26
A fellow TED speaker, Jonathan Haidt,
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En anden TED-taler, Jonathan Haidt,
03:28
came up with this beautiful little analogy
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fandt på denne smukke, lille analogi,
03:31
between the conscious and the unconscious mind.
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mellem det bevidste og det ubevidste sind.
03:35
He says that the conscious mind is this tiny rider
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Han siger, at det bevidste sind, er en lillebitte rytter,
03:38
on this giant elephant, the unconscious.
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på en kæmpe elefant, det ubevidste.
03:41
And the rider thinks
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Og rytteren tror,
03:43
that he can tell the elephant what to do,
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at han kan fortælle elefanten, hvad den skal gøre,
03:46
but the elephant really has his own ideas.
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men elefanten har egentlig sine egne ideer.
03:49
If I look at my own life,
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Hvis jeg ser på mit eget liv,
03:51
I'm born in 1962 in Austria.
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jeg er født i Østrig, i 1962.
03:54
If I would have been born a hundred years earlier,
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Hvis jeg var blevet født 100 år tidligere,
03:57
the big decisions in my life would have been made for me --
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ville mit livs store beslutning være taget for mig -
04:00
meaning I would have stayed in the town that I was born in;
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hvilket betyder, at jeg ville være blevet i den by, jeg blev født i;
04:04
I would have very much likely
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jeg ville højst sandsynligt
04:06
entered the same profession that my dad did;
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være gået i min fars fodspor;
04:08
and I would have very much likely married a woman
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og jeg ville højst sandsynligt have giftet mig med en kvinde,
04:11
that my mom had selected.
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som min mor havde udvalgt.
04:15
I, of course, and all of us,
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Jeg, selvfølgelig, og alle os,
04:18
are very much in charge
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har i høj grad
04:20
of these big decisions in our lives.
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selv ansvaret for disse store beslutninger i vores liv.
04:23
We live where we want to be --
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Vi lever, hvor vi har lyst til at være -
04:25
at least in the West.
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i det mindste i Vesten.
04:27
We become what we really are interested in.
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Vi bliver det, vi egentlig er interesseret i.
04:29
We choose our own profession,
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Vi vælger vores egen profession,
04:31
and we choose our own partners.
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og vi vælger vores egne partnere.
04:33
And so it's quite surprising
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Og således, er det ret overraskende,
04:36
that many of us
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at mange af os
04:38
let our unconscious influence those decisions
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lader vores ubevidsthed have indflydelse på de beslutninger
04:41
in ways that we are not quite aware of.
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på måder, vi ikke er helt klar over.
04:45
If you look at the statistics
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Hvis man ser på statistikkerne,
04:47
and you see that the guy called George,
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og når du ser fyren George,
04:50
when he decides on where he wants to live --
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når han beslutter sig for, hvor han vil bo -
04:53
is it Florida or North Dakota? --
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er det Florida eller North Dakota? -
04:56
he goes and lives in Georgia.
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flytter han til Georgia.
04:58
And if you look at a guy called Dennis,
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Og hvis du ser på Dennis,
05:00
when he decides what to become --
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når han beslutter sig for, hvad han vil være -
05:02
is it a lawyer, or does he want to become a doctor
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er det jurist eller læge,
05:05
or a teacher? --
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eller lærer? -
05:07
best chance is that he wants to become a dentist.
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er der størst chance for, at han bliver tandlæge.
05:10
And if Paula decides
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Og hvis Paula vælger,
05:12
should she marry Joe or Jack,
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om hun skal gifte sig med Joe eller Jack,
05:14
somehow Paul sounds the most interesting.
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er Paul på en måde mere interessant.
05:18
And so even if we make
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Så selv hvis vi tager
05:20
those very important decisions
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disse meget vigtige beslutninger,
05:22
for very silly reasons,
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på meget fjollede grundlag,
05:24
it remains statistically true
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forbliver det statistisk sandt,
05:26
that there are more Georges living in Georgia
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at der er mange flere ved navn George, som bor i Georgia,
05:28
and there are more Dennises becoming dentists
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og der er flere ved navn Dennis, som bliver tandlæger,
05:31
and there are more Paulas who are married to Paul
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og der er flere ved navn Paula, som er gift med en Paul,
05:34
than statistically viable.
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end statistisk sandsynlighed.
05:36
(Laughter)
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(Latter)
05:38
Now I, of course, thought,
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Jeg tænkte selvfølgelig,
05:41
"Well this is American data,"
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at det her er amerikansk data.
05:43
and I thought, "Well, those silly Americans.
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Og jeg tænkte "de der fjollede amerikanere".
05:47
They get influenced by things
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De bliver påvirket af ting,
05:50
that they're not aware of.
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som de ikke er opmærksomme på.
05:53
This is just completely ridiculous."
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Det er komplet latterligt.
05:56
Then, of course, I looked at my mom and my dad --
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Så tænkte jeg selvfølgelig på min mor og far --
05:59
(Laughter)
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(Latter)
06:01
Karolina and Karl,
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Karolina og Karl,
06:03
and grandmom and granddad,
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og bedstemor og bedstefar,
06:06
Josefine and Josef.
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Josefine og Josef.
06:08
So I am looking still for a Stephanie.
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Så jeg leder stadig efter en Stephanie.
06:10
I'll figure something out.
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Jeg finder på noget.
06:14
If I make this whole thing a little bit more personal
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Hvis jeg gør det hele lidt mere personligt,
06:16
and see what makes me happy as a designer,
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og vi ser på, hvad der gør mig glad som designer,
06:19
the easiest answer, of course,
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er det letteste svar, selvfølgelig,
06:21
is do more of the stuff that I like to do
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at gøre mere af det jeg kan lide,
06:24
and much less of the stuff that I don't like to do --
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og meget mindre af det, jeg ikke kan lide --
06:26
for which it would be helpful
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derfor ville det være hjælpsomt,
06:29
to know what it is that I actually do like to do.
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at vide, hvad jeg rent faktisk kan lide at lave.
06:32
I'm a big list maker,
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Jeg er glad for lister,
06:34
so I came up with a list.
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så jeg lavede en liste.
06:36
One of them is to think without pressure.
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En af dem er at tænke, uden at være under pres.
06:39
This is a project we're working on right now
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Det er et projekt, vi arbejder på lige nu,
06:41
with a very healthy deadline.
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med en meget sund deadline.
06:43
It's a book on culture,
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Det er en bog om kultur,
06:45
and, as you can see,
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og som I kan se,
06:47
culture is rapidly drifting around.
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flyder kulturen hurtigt omkring.
06:50
Doing things like I'm doing right now --
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At beskæftige mig med de ting, som jeg gør lige nu --
06:52
traveling to Cannes.
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at rejse til Cannes.
06:54
The example I have here
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Eksemplerne jeg har her,
06:56
is a chair that came out of the year in Bali --
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er en stol, som kom ud det år i Bali --
06:59
clearly influenced by local manufacturing and culture,
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med tydelig indflydelse fra lokal fremstilling og kultur,
07:03
not being stuck behind
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ikke at sidde hele dagen,
07:05
a single computer screen all day long
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bag en computerskærm,
07:08
and be here and there.
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og at være her og der.
07:10
Quite consciously, design projects
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Ret bevidst designede projekter,
07:12
that need an incredible amount of various techniques,
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som har brug for en utrolig mængde diverse teknikker,
07:15
just basically to fight
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for i bund og grund at kæmpe,
07:17
straightforward adaptation.
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imod klar tilpasning.
07:20
Being close to the content --
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At være tæt på indholdet --
07:22
that's the content really is close to my heart.
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det vil sige, at indholdet er virkelig tæt på mit hjerte.
07:25
This is a bus, or vehicle,
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Det her er en bus, eller et køretøj,
07:27
for a charity, for an NGO
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til velgørenhed for en ikke-statslig organisation,
07:29
that wants to double the education budget in the United States --
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som vil fordoble uddannelsesbudgettet i USA --
07:33
carefully designed,
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omhyggeligt designet,
07:35
so, by two inches, it still clears highway overpasses.
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så at den med to tommer, kan komme under vejbroerne på hovedvejene.
07:42
Having end results -- things that come back from the printer well,
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At have slutresultater -- ting, som kommer godt tilbage fra printeren,
07:46
like this little business card for an animation company
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som det her lille visitkort, til et animationsfirma,
07:48
called Sideshow
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ved navn Sideshow,
07:50
on lenticular foils.
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på specielt papir.
07:53
Working on projects
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At arbejde på projekter,
07:55
that actually have visible impacts,
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som rent faktisk har synlig indflydelse,
07:57
like a book for a deceased German artist
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som en bog for en afdød tysk kunster,
08:02
whose widow came to us
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hvis kone kom til os,
08:05
with the requirement to make her late husband famous.
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med kriterierne for at gøre hendes afdøde mand berømt.
08:09
It just came out six months ago,
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Den kom ud for blot 6 måneder siden,
08:11
and it's getting unbelievable traction right now in Germany.
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og den er utrolig efterspurgt i Tyskland lige nu.
08:15
And I think that his widow
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Og jeg tror, at hans enke
08:17
is going to be very successful on her quest.
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bliver meget succesfuld i hendes stræben.
08:21
And lately, to be involved in projects
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Og på det seneste, at være involveret i projekter,
08:24
where I know about 50 percent of the project
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hvor jeg kender omkring 50 % af projektet
08:26
technique-wise
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med hensyn til teknikken,
08:28
and the other 50 percent would be new.
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og de sidste 50 % ville være nye.
08:30
So in this case,
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So i det her tilfælde,
08:32
it's an outside projection for Singapore
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er det en udendørs projektion for Singapore,
08:34
on these giant Times Square-like screens.
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på gigantiske skærme, som dem på Times Square.
08:37
And I of course knew stuff, as a designer,
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Og som designer, havde jeg selvfølgelig kendskab til ting,
08:40
about typography,
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omkring typografi,
08:42
even though we worked with those animals not so successfully.
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på trods af, at vi arbejdede med dyrene, uden den store succes.
08:45
But I didn't quite know
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Men jeg vidste ikke så meget
08:47
all that much about movement or film.
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omkring bevægelse eller film.
08:50
And from that point of view we turned it into a lovely project.
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Og set fra det synspunkt, er det blevet til et dejligt projekt.
08:53
But also because the content was very close.
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Men også fordi indholdet var meget tæt på mig.
08:56
In this case, "Keeping a Diary
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I det her tilfælde støtter en dagbog
08:58
Supports Personal Development" --
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personlig udvikling.
09:00
I've been keeping a diary since I was 12.
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Jeg har ført dagbog, siden jeg var 12 år gammel.
09:03
And I've found that it influenced my life and work
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Og jeg har opdaget, at det har indflydelse på mit liv og arbejde
09:07
in a very intriguing way.
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på en meget fascinerende måde.
09:10
In this case also because
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I det her tilfælde også fordi,
09:12
it's part of one of the many sentiments
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at det er en del af de mange overbevisninger,
09:15
that we build the whole series on --
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som vi bygger hele serien på --
09:19
that all the sentiments originally had come out of the diary.
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At alle overbevisninger oprindeligt kom fra dagbogen.
09:22
Thank you so much.
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Mange tak skal I have.
09:24
(Applause)
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(Bifald)
Reviewed by Louise Frilund Petersen
ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designerRenowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.
Why you should listen
Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.
While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.
Stefan Sagmeister | Speaker | TED.com