TED@Cannes
Stefan Sagmeister: 7 rules for making more happiness
施德明·萨格米特：创造幸福的7条定律
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Readability: 3.6
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设计师施德明·萨格米特运用简单有趣的案例分享他的最近关于幸福的观点--从理性和非理性两方面。他的人生和创造幸福的七条定律可以（伴有一些个性化设计）用于每个人去寻求更多的幸福。
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Double-click the English transcript below to play the video.
00:15
I spent the best part of last year
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去年我把最美好的时光用于
00:20
working on a documentary
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制作一部关于我自己的幸福
00:23
about my own happiness --
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的纪录片
00:25
trying to see
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来试试
00:27
if I can actually train my mind
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我是否能用一种特殊方法
00:29
in a particular way,
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来训练我的大脑
00:32
like I can train my body,
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就像锻炼身体一样,
00:34
so I can end up with an improved feeling
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从而让我可以感觉到
00:37
of overall well-being.
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一种创造出来的幸福
00:40
Then this January,
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今年一月份的时候
00:42
my mother died,
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我妈过世了
00:44
and pursuing a film like that
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于是创作这部电影
00:47
just seemed the last thing that was interesting to me.
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看起来就成为了唯一让我有兴趣的事情了
00:51
So in a very typical, silly designer fashion,
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因此在一种非常典型的，傻傻的设计下
00:55
after years worth of work,
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在多年有价值的工作之后
00:58
pretty much all I have to show for it are the titles for the film.
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我要展示的所有东西就是这部电影的标题
01:01
(Music)
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（音乐）
01:08
They were still done
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他们仍然在创作
01:10
when I was on sabbatical with my company in Indonesia.
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当我和我的朋友们在印度尼西亚休假的时候
01:12
We can see the first part here was designed here by pigs.
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我们可以看到第一部分是由猪设计的
01:15
It was a little bit too funky,
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它的味道有点臭
01:17
and we wanted a more feminine point of view
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我们还需要一些女性的观点
01:20
and employed a duck
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于是我们雇了一只鸭子
01:22
who did it in a much more fitting way --
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它用更恰当的方式完成了创作--
01:24
fashion.
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时尚
01:27
My studio in Bali
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我在巴厘岛的工作室
01:29
was only 10 minutes away from a monkey forest,
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距离一个猴子森林仅有10分钟的路程
01:32
and monkeys, of course,
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猴子，当然
01:34
are supposed to be the happiest of all animals.
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被认为是最快乐的动物
01:36
So we trained them to be able to do three separate words,
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于是我们训练它们创作出三个不同的字母
01:39
to lay out them properly.
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并把它们摆好
01:41
You can see,
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你可以看到
01:43
there still is a little bit of a legibility problem there.
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这里还是有点明显的问题
01:46
The serif is not really in place.
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那衬线字体没完全到位
01:48
So of course, what you don't do properly yourself
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当然,你自己没有做好的事情
01:51
is never deemed done really.
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从来都不能算真正的完成
01:53
So this is us climbing onto the trees
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因此 这是我们自己爬上树
01:56
and putting it up over the Sayan Valley
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并且放在印度尼西亚的
01:59
in Indonesia.
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萨扬谷上
02:02
In that year, what I did do a lot
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去年，我做的最多的事情
02:05
was look at all sorts of surveys,
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就是看了各种调查
02:07
looking at a lot of data on this subject.
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看了在这个领域的许多数据
02:10
And it turns out
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这些数据显示
02:12
that men and women
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男人和女人
02:15
report very, very similar levels of happiness.
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幸福的程度非常相似
02:18
This is a very quick overview
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快速地浏览一下
02:20
of all the studies that I looked at.
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我了解过的研究
02:22
That climate plays no role.
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气候对幸福感没什么影响
02:24
That if you live in the best climate,
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如果你住在气候最好的地方
02:26
in San Diego in the United States,
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在美国的圣地亚哥
02:28
or in the shittiest climate, in Buffalo, New York,
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或者在气候最差的地方，纽约州水牛城
02:31
you are going to be just as happy
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幸福感在这两个地方
02:33
in either place.
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是相同的
02:35
If you make more than 50,000 bucks a year in the U.S.,
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如果你在美国一年挣超过5万美元
02:39
any salary increase you're going to experience
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薪水的增长
02:42
will have only a tiny, tiny influence
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只会对你总体的幸福感
02:45
on your overall well-being.
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有很小很小的影响
02:47
Black people are just as happy as white people are.
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黑人和白人的幸福感是相同的
02:50
If you're old or young
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不论年老还是年少
02:52
it doesn't really make a difference.
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幸福感都没什么区别
02:54
If you're ugly or if you're really, really good-looking
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不论你是丑，还是热别特别漂亮
02:57
it makes no difference whatsoever.
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幸福感也没什么差别
02:59
You will adapt to it and get used to it.
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你会适应和习惯它
03:01
If you have manageable health problems
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如果你患有可控的疾病
03:04
it doesn't really matter.
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一般也没什么差别
03:06
Now this does matter.
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现在有差别的来了
03:08
So now the woman on the right
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右边的女性
03:10
is actually much happier than the guy on the left --
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实际上要远幸福于左边的男性
03:13
meaning that, if you have a lot of friends,
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也就是说，如果你有许多朋友
03:16
and you have meaningful friendships,
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并且你有真正的友谊
03:19
that does make a lot of difference.
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这就会造成很大的差异了
03:21
As well as being married -- you are likely to be much happier
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已婚者--你们可能比那些单身的人
03:24
than if you are single.
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幸福的多
03:26
A fellow TED speaker, Jonathan Haidt,
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一个TED的演讲者，乔纳森·海特
03:28
came up with this beautiful little analogy
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用了一个很好的比喻
03:31
between the conscious and the unconscious mind.
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来形容意识和潜意识
03:35
He says that the conscious mind is this tiny rider
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他说意识就像这个小小的骑手骑在大象上
03:38
on this giant elephant, the unconscious.
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大象则代表潜意识
03:41
And the rider thinks
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骑手觉得
03:43
that he can tell the elephant what to do,
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他可以告知大象去做什么
03:46
but the elephant really has his own ideas.
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但是大象实际上也有它自己的想法
03:49
If I look at my own life,
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如果我看看自己的生活
03:51
I'm born in 1962 in Austria.
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我生在1962年的奥地利
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If I would have been born a hundred years earlier,
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如果我早生100年
03:57
the big decisions in my life would have been made for me --
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有些人生命运其实早就注定了--
04:00
meaning I would have stayed in the town that I was born in;
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我也许将会待在我出生的城镇
04:04
I would have very much likely
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很有可能
04:06
entered the same profession that my dad did;
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从事我父辈所从事的领域
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and I would have very much likely married a woman
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也很有可能会娶一位
04:11
that my mom had selected.
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母亲为我挑选的女孩儿
04:15
I, of course, and all of us,
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我，当然，我们所有的人
04:18
are very much in charge
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都可以自己为自己人生
04:20
of these big decisions in our lives.
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中的重大决定做主
04:23
We live where we want to be --
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我们生活在自己喜欢的地方--
04:25
at least in the West.
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至少在西部
04:27
We become what we really are interested in.
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我们做着我们确实感兴趣的事情
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We choose our own profession,
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我们自己选择专业领域
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and we choose our own partners.
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自己选择伙伴
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And so it's quite surprising
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真是太奇妙了
04:36
that many of us
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我们中的大部分
04:38
let our unconscious influence those decisions
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让自己的潜意识影响了我们所作的决定
04:41
in ways that we are not quite aware of.
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这些影响的方法我们都没意识到
04:45
If you look at the statistics
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如果你看一下数据
04:47
and you see that the guy called George,
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你会发现一个叫做乔治的人
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when he decides on where he wants to live --
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当他决定他希望住在哪时--
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is it Florida or North Dakota? --
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佛罗里达还是北达科他？--
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he goes and lives in Georgia.
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他住在了佐治亚
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And if you look at a guy called Dennis,
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如果你看一个叫丹尼斯的人
05:00
when he decides what to become --
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但他决定做什么职业的时候--
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is it a lawyer, or does he want to become a doctor
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是做一名律师，或者是一位医生
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or a teacher? --
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亦或是老师？--
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best chance is that he wants to become a dentist.
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最大的可能性是他想成为一名牙医
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And if Paula decides
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如果保拉选择
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should she marry Joe or Jack,
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是应该嫁给乔还是杰克
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somehow Paul sounds the most interesting.
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不知道为什么保罗这个名字听起来最有兴趣
05:18
And so even if we make
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所以即使我们
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those very important decisions
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因为一个可笑的原因
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for very silly reasons,
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作出重要的决定
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it remains statistically true
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它在统计学上仍然是正确的
05:26
that there are more Georges living in Georgia
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比如确实是有更多的叫做乔治的人住在佐治亚
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and there are more Dennises becoming dentists
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确实是牙医中叫做丹尼斯更多一些
05:31
and there are more Paulas who are married to Paul
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以及确实很多叫做保拉的人嫁给了保罗
05:34
than statistically viable.
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这些事实统计更可行
05:36
(Laughter)
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（笑声）
05:38
Now I, of course, thought,
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现在，我，当然，我知道
05:41
"Well this is American data,"
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这些是美国的数据
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and I thought, "Well, those silly Americans.
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我认为，好吧，是那些愚蠢的美国人的数据
05:47
They get influenced by things
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他们被一些自己都没有意识到的事情
05:50
that they're not aware of.
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所影响了
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This is just completely ridiculous."
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这是十分荒谬的
05:56
Then, of course, I looked at my mom and my dad --
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然后，我看了看我的父亲和母亲--
05:59
(Laughter)
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（笑声）
06:01
Karolina and Karl,
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卡罗莉娜和卡尔
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and grandmom and granddad,
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以及奶奶和爷爷
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Josefine and Josef.
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约瑟芬和约瑟夫
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So I am looking still for a Stephanie.
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所以我仍在寻求一位叫做斯蒂芬妮的女孩儿
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I'll figure something out.
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我要指出
06:14
If I make this whole thing a little bit more personal
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如果我做整个这件事情更加个人化一点
06:16
and see what makes me happy as a designer,
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并且看看作为一名设计师什么使我更快乐
06:19
the easiest answer, of course,
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最简单的回单，当然就是
06:21
is do more of the stuff that I like to do
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最更多我喜欢做的事情
06:24
and much less of the stuff that I don't like to do --
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少做我讨厌的事情--
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for which it would be helpful
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这将对了解我到底
06:29
to know what it is that I actually do like to do.
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喜欢做什么有所帮助
06:32
I'm a big list maker,
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我很喜欢列清单
06:34
so I came up with a list.
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因此我列了一个清单
06:36
One of them is to think without pressure.
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其中一项是不要带着压力去思考
06:39
This is a project we're working on right now
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这是我们正在着手做的项目
06:41
with a very healthy deadline.
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项目的期限很合理
06:43
It's a book on culture,
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它是一个关于文化的书
06:45
and, as you can see,
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就像大家所看到的
06:47
culture is rapidly drifting around.
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文化是快速变化着的
06:50
Doing things like I'm doing right now --
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做一些事情就像我现在做的--
06:52
traveling to Cannes.
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去嘎纳电影节
06:54
The example I have here
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现在这个例子
06:56
is a chair that came out of the year in Bali --
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是一个椅子，出现在巴厘岛的那一年
06:59
clearly influenced by local manufacturing and culture,
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明显的被当地的制作手法和文化所影响了
07:03
not being stuck behind
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不要被局限在
07:05
a single computer screen all day long
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电脑屏幕的后面一整天
07:08
and be here and there.
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在这里或者那里
07:10
Quite consciously, design projects
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具有很强意识的一个设计项目
07:12
that need an incredible amount of various techniques,
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需要各种各样不同的技术
07:15
just basically to fight
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本质上说反对
07:17
straightforward adaptation.
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直接简单的改编
07:20
Being close to the content --
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贴近内容本身--
07:22
that's the content really is close to my heart.
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那就是真正贴近内心的内容
07:25
This is a bus, or vehicle,
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这是一辆公车，或者说是一辆交通工具
07:27
for a charity, for an NGO
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为一个慈善非政府组织工作
07:29
that wants to double the education budget in the United States --
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他们呼吁提高美国的教育预算--
07:33
carefully designed,
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很细心的设计
07:35
so, by two inches, it still clears highway overpasses.
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它比立交桥低两英寸，可以顺利通过
07:42
Having end results -- things that come back from the printer well,
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拥有最终结果--打印好的一些东西
07:46
like this little business card for an animation company
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像这个小名片对于一个动画公司来说
07:48
called Sideshow
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被称为透镜衬箔
07:50
on lenticular foils.
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上的杂耍
07:53
Working on projects
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从事于
07:55
that actually have visible impacts,
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有实际影响的项目
07:57
like a book for a deceased German artist
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就像为了已故的德国艺术家做一本书
08:02
whose widow came to us
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他的遗孀找到我们
08:05
with the requirement to make her late husband famous.
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希望可以让他的已故的丈夫出名
08:09
It just came out six months ago,
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它是半年前创造的
08:11
and it's getting unbelievable traction right now in Germany.
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正在德国引起不可思议的反响
08:15
And I think that his widow
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还有，我觉得他的遗孀
08:17
is going to be very successful on her quest.
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的要求将会非常成功
08:21
And lately, to be involved in projects
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最近, 参与其中的项目中
08:24
where I know about 50 percent of the project
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我大约了解其中一半技术主导
08:26
technique-wise
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的项目
08:28
and the other 50 percent would be new.
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另一半应该是新项目
08:30
So in this case,
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因此在这种情况下
08:32
it's an outside projection for Singapore
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因此对于新加坡来说 这是个户外的投影
08:34
on these giant Times Square-like screens.
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在这些巨大的如时代广场的屏幕上
08:37
And I of course knew stuff, as a designer,
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作为一个设计师，我当然了解
08:40
about typography,
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关于印刷样式的东西
08:42
even though we worked with those animals not so successfully.
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虽然我和那些动物合作的不怎么成功
08:45
But I didn't quite know
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但是我还不太清楚
08:47
all that much about movement or film.
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那些关于动作或者影像
08:50
And from that point of view we turned it into a lovely project.
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从那个观点看，我们创造了一个很好的项目
08:53
But also because the content was very close.
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当时同样因为内容非常接近
08:56
In this case, "Keeping a Diary
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这种情况下，坚持写日记
08:58
Supports Personal Development" --
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帮助个人的发展
09:00
I've been keeping a diary since I was 12.
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我十二岁的时候开始写日记.
09:03
And I've found that it influenced my life and work
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我发现它影响了我的生活和工作
09:07
in a very intriguing way.
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通过特别奇妙的方式
09:10
In this case also because
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在这情况下, 也是因为
09:12
it's part of one of the many sentiments
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它是我们创造的很多情绪的
09:15
that we build the whole series on --
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其中的一个部分
09:19
that all the sentiments originally had come out of the diary.
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这所有的情绪原本都来自日记之中
09:22
Thank you so much.
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非常感谢
09:24
(Applause)
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（掌声）
ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designerRenowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.
Why you should listen
Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.
While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.
Stefan Sagmeister | Speaker | TED.com