TED@Cannes
Stefan Sagmeister: 7 rules for making more happiness
Stefan Segmajster: 7 pravila za više sreće
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Koristeći jednostavne, zanosne ilustracije, dizajner Stefan Segmajster deli svoje najnovije razmišljanje o sreći -- i svesne i nesvesne vrste. Njegovih sedam pravila za život i sreću u dizajnu se mogu (sa nekim adaptacijama) odnositi na svakoga ko je u potrazi za više radosti.
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Double-click the English transcript below to play the video.
00:15
I spent the best part of last year
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Proveo sam najveći deo prošle godine
00:20
working on a documentary
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radeći na dokumentarcu
00:23
about my own happiness --
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o sopstvenoj sreći.
00:25
trying to see
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Pokušavao sam da vidim
00:27
if I can actually train my mind
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da li u stvari mogu istrenirati svoj um
00:29
in a particular way,
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na poseban način,
00:32
like I can train my body,
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kao što mogu da istreniram svoje telo,
00:34
so I can end up with an improved feeling
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kako bih mogao da dođem do poboljšanog osećaja
00:37
of overall well-being.
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sveobuhvatne dobrobiti.
00:40
Then this January,
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Onda je ovog januara,
00:42
my mother died,
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moja majka preminula
00:44
and pursuing a film like that
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i bavljenje takvim filmom
00:47
just seemed the last thing that was interesting to me.
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je izgledalo kao poslednja stvar koja bi trebalo da mi bude zanimljiva.
00:51
So in a very typical, silly designer fashion,
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Tako da, vrlo tipičnim, blesavim manirom dizajnera,
00:55
after years worth of work,
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posle godina rada,
00:58
pretty much all I have to show for it are the titles for the film.
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otprilike jedino što mogu da pokažem jeste naslov filma.
01:01
(Music)
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(Muzika)
01:08
They were still done
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Oni su već bili gotovi kada sam
01:10
when I was on sabbatical with my company in Indonesia.
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bio na dužem odmoru sa svojom kompanijom u Indoneziji.
01:12
We can see the first part here was designed here by pigs.
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Možemo da vidimo da je prvi deo ovde dizajniran od strane svinja.
01:15
It was a little bit too funky,
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To je bilo pomalo previše čudno
01:17
and we wanted a more feminine point of view
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i hteli smo ženstveniji pristup,
01:20
and employed a duck
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pa smo zaposlili patku
01:22
who did it in a much more fitting way --
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koja je to uradila na mnogo prikladniji
01:24
fashion.
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način.
01:27
My studio in Bali
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Moj studio na Baliju
01:29
was only 10 minutes away from a monkey forest,
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je bio na samo 10 minuta od jedne šume majmuna.
01:32
and monkeys, of course,
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I majmuni, naravno,
01:34
are supposed to be the happiest of all animals.
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bi trebalo da budu najsrećnija vrsta životinja.
01:36
So we trained them to be able to do three separate words,
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Tako smo ih istrenirali da ispišu tri posebne reči
01:39
to lay out them properly.
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i rasporede ih prikladno.
01:41
You can see,
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Možete da vidite
01:43
there still is a little bit of a legibility problem there.
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da ovde još ima malog problema u čitljivosti,
01:46
The serif is not really in place.
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Slova nisu na dobrom mestu.
01:48
So of course, what you don't do properly yourself
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Tako da, naravno, ono što ti sam ne možeš ispravno da uradiš
01:51
is never deemed done really.
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nikad i nije urađeno.
01:53
So this is us climbing onto the trees
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Ovo smo mi kako se penjemo na drveće
01:56
and putting it up over the Sayan Valley
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i postavljamo ga ispred doline Sajan
01:59
in Indonesia.
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u Indoneziji.
02:02
In that year, what I did do a lot
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Te godine, ono čemu smo posvetili pažnju,
02:05
was look at all sorts of surveys,
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jesu bila različita istraživanja,
02:07
looking at a lot of data on this subject.
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i pregled dosta podataka na ovu temu.
02:10
And it turns out
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Ispalo je
02:12
that men and women
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da žene i muškarci
02:15
report very, very similar levels of happiness.
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pokazuju vrlo slične nivoe sreće.
02:18
This is a very quick overview
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Ovo je brz opšti pregled
02:20
of all the studies that I looked at.
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svih istraživanja koja smo pogledali.
02:22
That climate plays no role.
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Klima nema ulogu.
02:24
That if you live in the best climate,
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I da živite u najboljoj klimi,
02:26
in San Diego in the United States,
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u San Dijegu u SAD,
02:28
or in the shittiest climate, in Buffalo, New York,
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ili u najgoroj, Bafalo - Njujork,
02:31
you are going to be just as happy
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bićete jednako srećni
02:33
in either place.
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na oba mesta.
02:35
If you make more than 50,000 bucks a year in the U.S.,
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Ako zarađujete više od 50.000 dolara godišnje u SAD,
02:39
any salary increase you're going to experience
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svaka povišica koju dobijete,
02:42
will have only a tiny, tiny influence
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će imati samo izuzetno sićušan uticaj
02:45
on your overall well-being.
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na vaše sveobuhvatno blagostanje.
02:47
Black people are just as happy as white people are.
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Crnci su srećni koliko i belci.
02:50
If you're old or young
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Ako si star ili mlad,
02:52
it doesn't really make a difference.
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to zaista ne pravi razliku.
02:54
If you're ugly or if you're really, really good-looking
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Ako si ružan ili zaista lep,
02:57
it makes no difference whatsoever.
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i to uopšte ne pravi razliku.
02:59
You will adapt to it and get used to it.
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Prilagodićeš se i navići na to.
03:01
If you have manageable health problems
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Ako imaš kontrolisane zdravstvene probleme
03:04
it doesn't really matter.
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to zaista nije važno.
03:06
Now this does matter.
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Sada ono što jeste važno.
03:08
So now the woman on the right
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Dakle žena na desnoj strani
03:10
is actually much happier than the guy on the left --
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je mnogo srećnija od onog muškarca na levoj,
03:13
meaning that, if you have a lot of friends,
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što znači da, ako imaš dosta prijatelja
03:16
and you have meaningful friendships,
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i značajna prijateljstva,
03:19
that does make a lot of difference.
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to stvarno pravi razliku.
03:21
As well as being married -- you are likely to be much happier
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Isto tako, biti u braku znači da ćete verovatno biti srećniji
03:24
than if you are single.
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nego da ste sami.
03:26
A fellow TED speaker, Jonathan Haidt,
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Kolega TED govornik, Džonatan Hajt,
03:28
came up with this beautiful little analogy
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se setio ove male lepe analogije
03:31
between the conscious and the unconscious mind.
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između svesnog i nesvesnog dela uma.
03:35
He says that the conscious mind is this tiny rider
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On kaže da je svestan um samo malecni jahač
03:38
on this giant elephant, the unconscious.
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na ovom ogromnom slonu nesvesnog.
03:41
And the rider thinks
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I da jahač misli
03:43
that he can tell the elephant what to do,
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da može da kaže slonu gde da ide,
03:46
but the elephant really has his own ideas.
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ali da slon ustvari uvek ima sopstvene ideje.
03:49
If I look at my own life,
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Ako pogledam svoj život,
03:51
I'm born in 1962 in Austria.
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rođen sam 1962. u Austriji.
03:54
If I would have been born a hundred years earlier,
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Da sam bio rođen samo sto godina ranije,
03:57
the big decisions in my life would have been made for me --
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velike odluke u mom životu bi bile napravljene za mene -
04:00
meaning I would have stayed in the town that I was born in;
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što znači da bih morao da ostanem u gradu u kome sam rođen,
04:04
I would have very much likely
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vrlo verovatno bih
04:06
entered the same profession that my dad did;
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ušao u istu struku u kojoj je moj otac bio,
04:08
and I would have very much likely married a woman
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i verovatno bih morao da se oženim ženom
04:11
that my mom had selected.
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koju je moja mama izabrala.
04:15
I, of course, and all of us,
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Ja, i naravno svi mi,
04:18
are very much in charge
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sada kontrolišemo
04:20
of these big decisions in our lives.
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ove velike odluke u našim životima.
04:23
We live where we want to be --
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Živimo gde hoćemo da budemo,
04:25
at least in the West.
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makar u zapadnim zemljama.
04:27
We become what we really are interested in.
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Postajemo ono za šta smo zaista zainteresovani.
04:29
We choose our own profession,
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Biramo sopstvenu karijeru,
04:31
and we choose our own partners.
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i biramo naše partnere.
04:33
And so it's quite surprising
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Ono što je iznenađujuće
04:36
that many of us
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jeste da mnogi
04:38
let our unconscious influence those decisions
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dopuštaju da nesvestan deo uma utiče na te odluke
04:41
in ways that we are not quite aware of.
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na načine koje mi ne primećujemo.
04:45
If you look at the statistics
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Ako pogledamo statistiku
04:47
and you see that the guy called George,
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i vidimo da se osoba zove Džordž,
04:50
when he decides on where he wants to live --
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kada on bira gde hoće da živi -
04:53
is it Florida or North Dakota? --
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na Floridi ili Severnoj Dakoti,
04:56
he goes and lives in Georgia.
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odluči se za Džordžiju.
04:58
And if you look at a guy called Dennis,
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A ako pogledamo osobu koja se zove Denis,
05:00
when he decides what to become --
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kad on odluči šta hoće da postane -
05:02
is it a lawyer, or does he want to become a doctor
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advokat ili doktor,
05:05
or a teacher? --
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ili učitelj? -
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best chance is that he wants to become a dentist.
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najverovatnije je da će postati zubar.
05:10
And if Paula decides
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Ako se Pola
05:12
should she marry Joe or Jack,
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dvoumi da li da se uda za Džoa ili Džeka,
05:14
somehow Paul sounds the most interesting.
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onda će joj nekako Pol zvučati najzanimljivije.
05:18
And so even if we make
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Tako da i kad pravimo
05:20
those very important decisions
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te veoma važne odluke,
05:22
for very silly reasons,
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zbog vrlo besmislenih razloga,
05:24
it remains statistically true
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ostaje statistički tačno
05:26
that there are more Georges living in Georgia
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da više Džordževa živi u Džordžiji,
05:28
and there are more Dennises becoming dentists
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da više Denisa postaju zubari
05:31
and there are more Paulas who are married to Paul
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i da ima više Pola koje su udate za nekog Pola
05:34
than statistically viable.
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nego što je to statistički moguće.
05:36
(Laughter)
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(Smeh)
05:38
Now I, of course, thought,
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Sada sam se ja naravno setio
05:41
"Well this is American data,"
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da su to američki podaci,
05:43
and I thought, "Well, those silly Americans.
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i pomislio - pa ti blesavi Amerikanci.
05:47
They get influenced by things
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Na njih utiču stvari
05:50
that they're not aware of.
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kojih nisu svesni.
05:53
This is just completely ridiculous."
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Ovo je jednostavno apsurdno.
05:56
Then, of course, I looked at my mom and my dad --
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Onda sam naravno pogledao sopstvenu majku i oca -
05:59
(Laughter)
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(Smeh)
06:01
Karolina and Karl,
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Karolina i Karl,
06:03
and grandmom and granddad,
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i svoju baku i deku,
06:06
Josefine and Josef.
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Džozefina i Džozef.
06:08
So I am looking still for a Stephanie.
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Tako da ja i dalje tragam za Stefani.
06:10
I'll figure something out.
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Smisliću nešto.
06:14
If I make this whole thing a little bit more personal
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Ako bih ovu celu stvar napravio malo više ličnom
06:16
and see what makes me happy as a designer,
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i pogledao šta me čini srećnim kao dizajnera,
06:19
the easiest answer, of course,
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najlakši način naravno,
06:21
is do more of the stuff that I like to do
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jeste da radim više stvari koje volim
06:24
and much less of the stuff that I don't like to do --
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i mnogo manje stvari koje ne volim,
06:26
for which it would be helpful
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za šta bi bilo korisno
06:29
to know what it is that I actually do like to do.
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znati šta je to što u stvari volim da radim.
06:32
I'm a big list maker,
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Ja sam veliki tvorac lista,
06:34
so I came up with a list.
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tako da sam se setio liste.
06:36
One of them is to think without pressure.
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Jedna od njih je razmišljanje bez pritiska.
06:39
This is a project we're working on right now
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Ovo je projekat na kome radimo trenutno
06:41
with a very healthy deadline.
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sa vrlo zdravim rokom.
06:43
It's a book on culture,
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To je knjiga o kulturi,
06:45
and, as you can see,
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i kao što možete da vidite,
06:47
culture is rapidly drifting around.
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kultura brzo luta okolo.
06:50
Doing things like I'm doing right now --
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Radeći stvari koje radim trenutno -
06:52
traveling to Cannes.
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putujem u Kan.
06:54
The example I have here
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Primer koji imam ovde
06:56
is a chair that came out of the year in Bali --
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jeste stolica koja je izašla ove godine u Baliju,
06:59
clearly influenced by local manufacturing and culture,
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očigledno odraz lokalne proizvodnje i kulture.
07:03
not being stuck behind
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Ne biti zaglavljen iza
07:05
a single computer screen all day long
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istog ekrana računara ceo dan,
07:08
and be here and there.
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i kretati se tamo vamo.
07:10
Quite consciously, design projects
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Potpuno svesno dizajnirati projekte
07:12
that need an incredible amount of various techniques,
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kojima je potrebna neverovatna količina različitih tehnika,
07:15
just basically to fight
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samo da bi se borilo sa
07:17
straightforward adaptation.
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jednostranom adaptacijom.
07:20
Being close to the content --
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Biti blizak sadržaju,
07:22
that's the content really is close to my heart.
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to je sadržaj koji je blizak mom srcu.
07:25
This is a bus, or vehicle,
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Ovo je autobus ili vozilo,
07:27
for a charity, for an NGO
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za dobrovoljni prilog nevladinog organizaciji
07:29
that wants to double the education budget in the United States --
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koja hoće da udvostruči budžet za edukaciju u SAD,
07:33
carefully designed,
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oprezno dizajniran,
07:35
so, by two inches, it still clears highway overpasses.
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tako da, zbog 5 cm, i dalje ne dotiče mostove na autoputu.
07:42
Having end results -- things that come back from the printer well,
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Imati krajnje rezultate - stvari koje izađu iz štampača,
07:46
like this little business card for an animation company
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kao ova mala vizit kartica za animacijsku kompaniju
07:48
called Sideshow
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koja se zove Sideshow
07:50
on lenticular foils.
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na lentikularnoj foliji.
07:53
Working on projects
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Raditi na projektima
07:55
that actually have visible impacts,
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koji u stvari imaju vidljiv uticaj,
07:57
like a book for a deceased German artist
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kao knjiga za preminulog nemačkog umetnika
08:02
whose widow came to us
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čija nas je udovica posetila
08:05
with the requirement to make her late husband famous.
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sa zahtevom da njenog pokojnog muža učinimo poznatim.
08:09
It just came out six months ago,
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Izašla je pre samo šest meseci,
08:11
and it's getting unbelievable traction right now in Germany.
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i dobija neverovatnu pažnju trenutno u Nemačkoj.
08:15
And I think that his widow
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Mislim da će njegova udovica
08:17
is going to be very successful on her quest.
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biti veoma uspešna u svojoj potrazi.
08:21
And lately, to be involved in projects
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I odskora, da učestvujem u projektima
08:24
where I know about 50 percent of the project
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gde u projektu imam samo oko 50 posto
08:26
technique-wise
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tehničkog znanja,
08:28
and the other 50 percent would be new.
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i gde je ostalih 50 posto potpuno novo.
08:30
So in this case,
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Tako, u ovom sučaju,
08:32
it's an outside projection for Singapore
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to je spoljašnja projekcija za Singapur
08:34
on these giant Times Square-like screens.
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na ovim džinovskim ekranima koji podsećaju na Times Square.
08:37
And I of course knew stuff, as a designer,
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I ja sam naravno, kao dizajner, znao stvari
08:40
about typography,
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o tipografiji,
08:42
even though we worked with those animals not so successfully.
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iako nismo toliko uspešno radili sa onim životinjama.
08:45
But I didn't quite know
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Ali nisam baš znao
08:47
all that much about movement or film.
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toliko o kretanju ili filmu.
08:50
And from that point of view we turned it into a lovely project.
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I sa tog stanovišta mi smo stvorili divan projekat.
08:53
But also because the content was very close.
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Ali baš zato što je sadržaj bio vrlo ličan.
08:56
In this case, "Keeping a Diary
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U ovom slučaju, vođenje dnevnika
08:58
Supports Personal Development" --
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podržava lični razvoj.
09:00
I've been keeping a diary since I was 12.
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Vodim dnevnik otkad sam imao 12 godina.
09:03
And I've found that it influenced my life and work
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I shvatio sam da je imao uticaja na moj život i rad
09:07
in a very intriguing way.
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na fascinantan način.
09:10
In this case also because
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U ovom slučaju zato što
09:12
it's part of one of the many sentiments
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je deo jednog od mnogih osećanja
09:15
that we build the whole series on --
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na kojima gradimo cele serije -
09:19
that all the sentiments originally had come out of the diary.
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sva osećanja su prvobitno izašla iz dnevnika.
09:22
Thank you so much.
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Hvala vam puno.
09:24
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designerRenowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.
Why you should listen
Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.
While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.
Stefan Sagmeister | Speaker | TED.com