TED@Cannes
Stefan Sagmeister: 7 rules for making more happiness
史提芬•錫米斯達：製造更多快樂的七個秘訣
Filmed:
Readability: 3.6
1,861,288 views
利用簡單、有趣的插圖，設計師史提芬•錫米斯達分享他最近對快樂的設想--包括自覺的和潛意識的快樂。他對生活和設計快樂的七個秘訣（加上一些定制）會有助所有追求更多快樂的人。
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Double-click the English transcript below to play the video.
00:15
I spent the best part of last year
0
0
5000
我在過去一年大部分的時間
00:20
working on a documentary
1
5000
3000
都忙着拍攝一部有關
00:23
about my own happiness --
2
8000
2000
我自己的快樂的紀錄片--
00:25
trying to see
3
10000
2000
我想試試看
00:27
if I can actually train my mind
4
12000
2000
我是否可以用一個特定的方式
00:29
in a particular way,
5
14000
3000
來訓練我的心神,
00:32
like I can train my body,
6
17000
2000
就像我可以訓練我的身體，
00:34
so I can end up with an improved feeling
7
19000
3000
最終得到整體福祉
00:37
of overall well-being.
8
22000
3000
改善的感覺。
00:40
Then this January,
9
25000
2000
然後今年1月，
00:42
my mother died,
10
27000
2000
我的母親去世，
00:44
and pursuing a film like that
11
29000
3000
追求這樣的一部電影
00:47
just seemed the last thing that was interesting to me.
12
32000
4000
似乎是對我是最沒有意思的事情。
00:51
So in a very typical, silly designer fashion,
13
36000
4000
因此，在一個非常典型的，無聊的設計師方式，
00:55
after years worth of work,
14
40000
3000
經過多年的工作，
00:58
pretty much all I have to show for it are the titles for the film.
15
43000
3000
我可以展示的成果僅僅是電影的開幕標題。
01:01
(Music)
16
46000
7000
(音樂)
01:08
They were still done
17
53000
2000
我是在印尼公司給我的休假進修期間
01:10
when I was on sabbatical with my company in Indonesia.
18
55000
2000
完成這個開幕標題。
01:12
We can see the first part here was designed here by pigs.
19
57000
3000
我們可以看出第一部分是由豬設計。
01:15
It was a little bit too funky,
20
60000
2000
有點過於時髦，
01:17
and we wanted a more feminine point of view
21
62000
3000
我們想要一個更女性化的觀點
01:20
and employed a duck
22
65000
2000
因此請了鴨子
01:22
who did it in a much more fitting way --
23
67000
2000
做了一個更為恰當
01:24
fashion.
24
69000
2000
的方式。
01:27
My studio in Bali
25
72000
2000
我在巴厘島的工作室
01:29
was only 10 minutes away from a monkey forest,
26
74000
3000
離猴子森林只是10分鐘的路程。
01:32
and monkeys, of course,
27
77000
2000
猴子，當然，
01:34
are supposed to be the happiest of all animals.
28
79000
2000
應該是最幸福的所有動物。
01:36
So we trained them to be able to do three separate words,
29
81000
3000
因此，我們訓練牠們能夠做到三個單獨的詞，
01:39
to lay out them properly.
30
84000
2000
將之妥善佈置。
01:41
You can see,
31
86000
2000
可以看到，
01:43
there still is a little bit of a legibility problem there.
32
88000
3000
還有一點點的易讀性問題存在。
01:46
The serif is not really in place.
33
91000
2000
有襯線是沒有真正到位。
01:48
So of course, what you don't do properly yourself
34
93000
3000
當然，你自己做得不正確的事
01:51
is never deemed done really.
35
96000
2000
是從來沒有真正被視為完成。
01:53
So this is us climbing onto the trees
36
98000
3000
這是我們攀登上樹
01:56
and putting it up over the Sayan Valley
37
101000
3000
並把它放置在印尼
01:59
in Indonesia.
38
104000
3000
的薩彥谷上。
02:02
In that year, what I did do a lot
39
107000
3000
在這一年，
02:05
was look at all sorts of surveys,
40
110000
2000
我做得最多的實際上是
02:07
looking at a lot of data on this subject.
41
112000
3000
看了很多關於這方面的各種調查。
02:10
And it turns out
42
115000
2000
事實證明
02:12
that men and women
43
117000
3000
男人和女人對幸福的報告
02:15
report very, very similar levels of happiness.
44
120000
3000
有非常相似水平。
02:18
This is a very quick overview
45
123000
2000
這是我看了所有研究
02:20
of all the studies that I looked at.
46
125000
2000
的一個非常簡單的概述。
02:22
That climate plays no role.
47
127000
2000
氣候不是一個問題。
02:24
That if you live in the best climate,
48
129000
2000
例如你住在最好氣候的地方
02:26
in San Diego in the United States,
49
131000
2000
像在美國的聖地牙哥,
02:28
or in the shittiest climate, in Buffalo, New York,
50
133000
3000
或在最壞氣候的紐約州水牛城，
02:31
you are going to be just as happy
51
136000
2000
你在任何一地方
02:33
in either place.
52
138000
2000
都一樣高興。
02:35
If you make more than 50,000 bucks a year in the U.S.,
53
140000
4000
若你在美國一年賺超過 5萬美元，
02:39
any salary increase you're going to experience
54
144000
3000
任何加薪
02:42
will have only a tiny, tiny influence
55
147000
3000
對你整體福祉
02:45
on your overall well-being.
56
150000
2000
只有很微小的影響。
02:47
Black people are just as happy as white people are.
57
152000
3000
黑人跟白人快樂水平一樣。
02:50
If you're old or young
58
155000
2000
不管你是老，少
02:52
it doesn't really make a difference.
59
157000
2000
並沒有真正的差異。
02:54
If you're ugly or if you're really, really good-looking
60
159000
3000
不管你是醜的，或你真的很帥
02:57
it makes no difference whatsoever.
61
162000
2000
都沒有任何差別。
02:59
You will adapt to it and get used to it.
62
164000
2000
你會適應它和習慣它。
03:01
If you have manageable health problems
63
166000
3000
你也許有可控制的健康問題,
03:04
it doesn't really matter.
64
169000
2000
這也不重要。
03:06
Now this does matter.
65
171000
2000
但現在這個是重要的。
03:08
So now the woman on the right
66
173000
2000
在右邊的這個女人
03:10
is actually much happier than the guy on the left --
67
175000
3000
比在左邊的傢伙更幸福快樂--
03:13
meaning that, if you have a lot of friends,
68
178000
3000
這意味著，如果你有很多朋友，
03:16
and you have meaningful friendships,
69
181000
3000
和有有意義的友誼，
03:19
that does make a lot of difference.
70
184000
2000
這確實會有影響。
03:21
As well as being married -- you are likely to be much happier
71
186000
3000
結婚可能會比單身
03:24
than if you are single.
72
189000
2000
更加美滿快樂。
03:26
A fellow TED speaker, Jonathan Haidt,
73
191000
2000
Jonathan Haidt, 一個TED演說者
03:28
came up with this beautiful little analogy
74
193000
3000
想出了這個對於意識和潛意識之間
03:31
between the conscious and the unconscious mind.
75
196000
4000
的美麗的小比喻。
03:35
He says that the conscious mind is this tiny rider
76
200000
3000
他說，有意識的頭腦像是一個小騎手
03:38
on this giant elephant, the unconscious.
77
203000
3000
坐在一頭巨象上--潛意識。
03:41
And the rider thinks
78
206000
2000
小騎手以為
03:43
that he can tell the elephant what to do,
79
208000
3000
他可以命令大象做什麼，
03:46
but the elephant really has his own ideas.
80
211000
3000
但大象有牠自己的想法。
03:49
If I look at my own life,
81
214000
2000
如果我看我自己的生活日子，
03:51
I'm born in 1962 in Austria.
82
216000
3000
我在奧地利於1962年出生。
03:54
If I would have been born a hundred years earlier,
83
219000
3000
如果我在一百年前已經誕生，
03:57
the big decisions in my life would have been made for me --
84
222000
3000
我一生的重大決定會已經有所定斷 --
04:00
meaning I would have stayed in the town that I was born in;
85
225000
4000
我大多數會留在我出生的小鎮;
04:04
I would have very much likely
86
229000
2000
我大多數會
04:06
entered the same profession that my dad did;
87
231000
2000
進入我爸爸一樣的行業;
04:08
and I would have very much likely married a woman
88
233000
3000
而且我大多數會娶一個
04:11
that my mom had selected.
89
236000
3000
我媽媽為我挑女人。
04:15
I, of course, and all of us,
90
240000
3000
當然, 現在我和我們所有人，
04:18
are very much in charge
91
243000
2000
對我們生活的重大決策
04:20
of these big decisions in our lives.
92
245000
3000
都有很多自主權。
04:23
We live where we want to be --
93
248000
2000
我們生活在我們喜歡的地方 --
04:25
at least in the West.
94
250000
2000
至少在西方。
04:27
We become what we really are interested in.
95
252000
2000
我們幹我們感興趣的事。
04:29
We choose our own profession,
96
254000
2000
我們選擇自己的行業,
04:31
and we choose our own partners.
97
256000
2000
我們選擇我們自己的夥伴。
04:33
And so it's quite surprising
98
258000
3000
因此，相當驚人的是,
04:36
that many of us
99
261000
2000
我們很多人
04:38
let our unconscious influence those decisions
100
263000
3000
讓我們不太了解的的潛意識
04:41
in ways that we are not quite aware of.
101
266000
4000
影響這些決定的方式。
04:45
If you look at the statistics
102
270000
2000
如果你看看統計,
04:47
and you see that the guy called George,
103
272000
3000
看到那個叫喬治的傢伙,
04:50
when he decides on where he wants to live --
104
275000
3000
當他決定他想在哪裡生活 -
04:53
is it Florida or North Dakota? --
105
278000
3000
是北達科他州或佛羅里達州？ --
04:56
he goes and lives in Georgia.
106
281000
2000
他居然去了格魯吉亞住。
04:58
And if you look at a guy called Dennis,
107
283000
2000
看看到那個叫丹尼斯的傢伙,
05:00
when he decides what to become --
108
285000
2000
當他決定要成為什麼 --
05:02
is it a lawyer, or does he want to become a doctor
109
287000
3000
是一名律師，還是一名醫生
05:05
or a teacher? --
110
290000
2000
或是一名教師?--
05:07
best chance is that he wants to become a dentist.
111
292000
3000
最大可能是他想成為一名牙醫。
05:10
And if Paula decides
112
295000
2000
如果保娜決定
05:12
should she marry Joe or Jack,
113
297000
2000
她應嫁給喬或傑克，
05:14
somehow Paul sounds the most interesting.
114
299000
4000
不知何故覺得保羅最有趣味的。
05:18
And so even if we make
115
303000
2000
因此,即使我們用
05:20
those very important decisions
116
305000
2000
非常愚蠢的原因
05:22
for very silly reasons,
117
307000
2000
作出這些非常重要的決定，
05:24
it remains statistically true
118
309000
2000
統計仍然告訴我們--
05:26
that there are more Georges living in Georgia
119
311000
2000
喬治亞州有很多喬治;
05:28
and there are more Dennises becoming dentists
120
313000
3000
有很多的依絲成為醫師;
05:31
and there are more Paulas who are married to Paul
121
316000
3000
並且有很多保娜嫁給保羅
05:34
than statistically viable.
122
319000
2000
的機會率比事實是較小的。
05:36
(Laughter)
123
321000
2000
(笑聲)
05:38
Now I, of course, thought,
124
323000
3000
現在我當是想
05:41
"Well this is American data,"
125
326000
2000
嗯，這是美國的數據。
05:43
and I thought, "Well, those silly Americans.
126
328000
4000
那些糊塗的美國人。
05:47
They get influenced by things
127
332000
3000
他們會被他們還沒有意識到
05:50
that they're not aware of.
128
335000
3000
的東西所影響。
05:53
This is just completely ridiculous."
129
338000
3000
這簡直是完全荒謬。
05:56
Then, of course, I looked at my mom and my dad --
130
341000
3000
然後，當我看看我的媽媽和爸爸 --
05:59
(Laughter)
131
344000
2000
(笑聲)
06:01
Karolina and Karl,
132
346000
2000
卡羅蓮娜和卡羅，
06:03
and grandmom and granddad,
133
348000
3000
我的阿嬤和爺爺，
06:06
Josefine and Josef.
134
351000
2000
約瑟芬和約瑟夫。
06:08
So I am looking still for a Stephanie.
135
353000
2000
那我應該去找一個吏提芬妮。
06:10
I'll figure something out.
136
355000
3000
我會試找找看。
06:14
If I make this whole thing a little bit more personal
137
359000
2000
如果我讓這件事情有多點個人化
06:16
and see what makes me happy as a designer,
138
361000
3000
來看看作為一個設計師,什麼會讓我高興，
06:19
the easiest answer, of course,
139
364000
2000
最簡單的答案當然是
06:21
is do more of the stuff that I like to do
140
366000
3000
做更多我喜歡做的事，
06:24
and much less of the stuff that I don't like to do --
141
369000
2000
和做更少我不喜歡的事 --
06:26
for which it would be helpful
142
371000
3000
但有助於知道如何採取行動,
06:29
to know what it is that I actually do like to do.
143
374000
3000
我必須知道我喜歡做的事。
06:32
I'm a big list maker,
144
377000
2000
我是一個實在的製造列表者，
06:34
so I came up with a list.
145
379000
2000
所以我想出了一個清單。
06:36
One of them is to think without pressure.
146
381000
3000
其中一個是可以在沒有壓力下思索。
06:39
This is a project we're working on right now
147
384000
2000
這是一項我們正在努力的工程
06:41
with a very healthy deadline.
148
386000
2000
有一個很慷慨的期限。
06:43
It's a book on culture,
149
388000
2000
這是一本有關文化的書，
06:45
and, as you can see,
150
390000
2000
你可以看到，
06:47
culture is rapidly drifting around.
151
392000
3000
文化是迅速左右漂流。
06:50
Doing things like I'm doing right now --
152
395000
2000
像我現在做的事情--
06:52
traveling to Cannes.
153
397000
2000
便是前往戛納。
06:54
The example I have here
154
399000
2000
我這裡的例子
06:56
is a chair that came out of the year in Bali --
155
401000
3000
是今年我在巴厘島製造的椅子,
06:59
clearly influenced by local manufacturing and culture,
156
404000
4000
這顯然是受到當地製造業和文化影響，
07:03
not being stuck behind
157
408000
2000
不被整天卡住在
07:05
a single computer screen all day long
158
410000
3000
一台電腦屏幕背後
07:08
and be here and there.
159
413000
2000
並能夠在這裡和那裡。
07:10
Quite consciously, design projects
160
415000
2000
很自覺地設計一個需要
07:12
that need an incredible amount of various techniques,
161
417000
3000
令人難以置信的大量各種技術的工程，
07:15
just basically to fight
162
420000
2000
基本上是對抗
07:17
straightforward adaptation.
163
422000
3000
直截了當的改編製作。
07:20
Being close to the content --
164
425000
2000
密切貼近內容--
07:22
that's the content really is close to my heart.
165
427000
3000
這就是我最關心。
07:25
This is a bus, or vehicle,
166
430000
2000
例如這是一輛公車，或車輛，
07:27
for a charity, for an NGO
167
432000
2000
是為一個非政府組的織慈善機構
07:29
that wants to double the education budget in the United States --
168
434000
4000
希望想在美國加雙倍教育預算--
07:33
carefully designed,
169
438000
2000
精心設計，
07:35
so, by two inches, it still clears highway overpasses.
170
440000
4000
它矮於公路立交橋兩英寸，所以它仍然能夠通過。
07:42
Having end results -- things that come back from the printer well,
171
447000
4000
例如有最終結果 - 東西從印刷公司回來製作得好，
07:46
like this little business card for an animation company
172
451000
2000
像這張動畫公司的小名片
07:48
called Sideshow
173
453000
2000
公司叫Sideshow (雜耍)
07:50
on lenticular foils.
174
455000
3000
印在透鏡狀金屬薄片紙。
07:53
Working on projects
175
458000
2000
例如努力在實際上
07:55
that actually have visible impacts,
176
460000
2000
有明顯影響的工作項目，
07:57
like a book for a deceased German artist
177
462000
5000
就像一本為已故德國藝術家的書
08:02
whose widow came to us
178
467000
3000
其遺孀向我們
08:05
with the requirement to make her late husband famous.
179
470000
4000
要求讓她已故的丈夫聞名。
08:09
It just came out six months ago,
180
474000
2000
它剛在半年前出版，
08:11
and it's getting unbelievable traction right now in Germany.
181
476000
4000
現在在德國它獲得令人難以置信的反應。
08:15
And I think that his widow
182
480000
2000
我認為，他遺孀
08:17
is going to be very successful on her quest.
183
482000
3000
的要求會非常成功。
08:21
And lately, to be involved in projects
184
486000
3000
而最近，我有機會參與的項目,
08:24
where I know about 50 percent of the project
185
489000
2000
有一半是我在技術上
08:26
technique-wise
186
491000
2000
有熟悉的地方,
08:28
and the other 50 percent would be new.
187
493000
2000
而有一半對我是全新的。
08:30
So in this case,
188
495000
2000
今次，是在新加坡,
08:32
it's an outside projection for Singapore
189
497000
2000
一個戶外投影器
08:34
on these giant Times Square-like screens.
190
499000
3000
像在紐約時代廣場般的巨型屏幕畫面。
08:37
And I of course knew stuff, as a designer,
191
502000
3000
作為一個設計師，我當然熟悉
08:40
about typography,
192
505000
2000
字體排版美術的東西，
08:42
even though we worked with those animals not so successfully.
193
507000
3000
儘管我們與那些動物沒有那麼成功。
08:45
But I didn't quite know
194
510000
2000
但我並不太了解
08:47
all that much about movement or film.
195
512000
3000
有關電影或動作的東西。
08:50
And from that point of view we turned it into a lovely project.
196
515000
3000
而從這個角度，我們把它變成了一個可愛的工程。
08:53
But also because the content was very close.
197
518000
3000
因為內容非有關注性。
08:56
In this case, "Keeping a Diary
198
521000
2000
例如,我保持寫日記
08:58
Supports Personal Development" --
199
523000
2000
來支持個人發展。
09:00
I've been keeping a diary since I was 12.
200
525000
3000
我從12歲一直在寫日記。
09:03
And I've found that it influenced my life and work
201
528000
4000
而我發現它非常有趣地
09:07
in a very intriguing way.
202
532000
3000
影響了我的生活和工作。
09:10
In this case also because
203
535000
2000
在這種情況下，
09:12
it's part of one of the many sentiments
204
537000
3000
因為它的一部分, 其中的許多觀點，
09:15
that we build the whole series on --
205
540000
4000
讓我建立了全系列的情緒-
09:19
that all the sentiments originally had come out of the diary.
206
544000
3000
所有的思路本來出於日記。
09:22
Thank you so much.
207
547000
2000
謝謝你們。
09:24
(Applause)
208
549000
3000
(鼓掌)
ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designerRenowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.
Why you should listen
Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.
While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.
Stefan Sagmeister | Speaker | TED.com