TED2011
Sunni Brown: Doodlers, unite!
Sunni Brown: Krusedulletegnere, foren jer!
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Studier viser, at tegning af kruseduller forbedrer vores forståelse -- og vores kreative tænkning. Så hvorfor bliver vi stadig pinligt berørte, når vi bliver taget i at tegne kruseduller under et møde? Sunni Brown siger: Krusedulletegnere, foren jer! Hun argumenterer for at åbne op for din hjerne via blok og blyant.
Sunni Brown - Visualizer and gamestorming
In her book "Gamestorming," Sunni Brown shows how using art and games can empower serious problem-solving. Full bio
In her book "Gamestorming," Sunni Brown shows how using art and games can empower serious problem-solving. Full bio
Double-click the English transcript below to play the video.
00:15
So I just want to tell you my story.
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Så jeg vil bare fortælle jer min historie.
00:17
I spend a lot of time
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Jeg brugte en masse tid
00:19
teaching adults how to use visual language
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på at undervise voksne i at bruge visuelt sprog
00:21
and doodling in the workplace.
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og krusedulletegning på arbejdspladsen.
00:23
And naturally, I encounter a lot of resistance,
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Og naturligvis møder jeg en del modstand,
00:26
because it's considered to be anti-intellectual
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fordi det bliver anset for at være anti-intellektuelt
00:29
and counter to serious learning.
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og imod seriøs indlæring.
00:31
But I have a problem with that belief,
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Men jeg har et problem med den opfattelse,
00:33
because I know that doodling has a profound impact
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fordi jeg ved, at krusedulletegning har en markant påvirkning
00:36
on the way that we can process information
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på den måde, vi bearbejder information,
00:39
and the way that we can solve problems.
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og på den måde, vi løser problemer.
00:41
So I was curious about why there was a disconnect
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Så jeg var interesseret i, hvorfor der var en brist
00:44
between the way our society perceives doodling
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mellem den måde, vores samfund opfatter krusedulletegning,
00:46
and the way that the reality is.
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og den måde, virkeligheden er.
00:48
So I discovered some very interesting things.
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Så jeg opdagede nogle meget interessante ting.
00:51
For example, there's no such thing
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For eksempel, der findes ikke
00:53
as a flattering definition of a doodle.
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en smigrende definition af krusedulletegning.
00:56
In the 17th century, a doodle was a simpleton or a fool --
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I det 17. århundrede var en 'doodle' en dumrian eller et fjols --
00:59
as in Yankee Doodle.
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som i 'Yankee Doodle'.
01:01
In the 18th century, it became a verb,
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I det 18. århundrede blev det et udsagnsord,
01:03
and it meant to swindle or ridicule or to make fun of someone.
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og det betød at svindle eller latterliggøre eller gøre nar af nogen.
01:06
In the 19th century, it was a corrupt politician.
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I det 19. århundrede var det en korrupt politiker.
01:09
And today, we have what is perhaps our most offensive definition,
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Og i dag har vi, hvad der måske er vores mest stødende definition,
01:12
at least to me, which is the following:
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i hvert fald for mig, som er:
01:14
To doodle officially means
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"To doodle" betyder officielt
01:16
to dawdle,
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at smøle,
01:18
to dilly dally, to monkey around,
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at tøve, at fjolle rundt,
01:20
to make meaningless marks,
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at lave meningsløse mærker,
01:22
to do something of little value, substance or import,
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at lave noget af lille værdi, substans eller betydning,
01:25
and -- my personal favorite --
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og -- min personlige favorit --
01:27
to do nothing.
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at lave ingenting.
01:29
No wonder people are averse to doodling at work.
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Ikke overraskende er folk uvillige til at tegne kruseduller på arbejdet.
01:32
Doing nothing at work is akin to masturbating at work;
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At lave ingenting på arbejdet er ligesom at masturbere på arbejdet;
01:34
it's totally inappropriate.
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det er totalt upassende.
01:36
(Laughter)
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(Latter)
01:38
Additionally, I've heard horror stories
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Derudover har jeg hørt skrækhistorier
01:40
from people whose teachers scolded them, of course, for doodling in classrooms.
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fra folk, hvis lærere skældte dem ud, selvfølgelig, for at tegne kruseduller i klassen.
01:43
And they have bosses who scold them for doodling in the boardroom.
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Og de har chefer, der skælder dem ud for at tegne kruseduller i bestyrelseslokalet.
01:46
There is a powerful cultural norm against doodling
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Der er en stærk kulturel norm imod at tegne kruseduller
01:49
in settings in which we are supposed to learn something.
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i sammenhænge, hvori det er meningen, vi lærer noget.
01:52
And unfortunately,
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Og uheldigvis
01:54
the press tends to reinforce this norm
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er pressen tilbøjelige til at forstærke denne norm,
01:56
when they're reporting on a doodling scene --
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når de rapporterer om en krusedulletegningscene --
01:58
of an important person at a confirmation hearing and the like --
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med en vigtig person ved en bekræftelseshøring og lignende --
02:01
they typically use words like "discovered"
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de bruger ofte ord som "opdagede"
02:03
or "caught" or "found out,"
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eller "fangede" eller "fandt ud af,"
02:05
as if there's some sort of criminal act being committed.
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som om der bliver begået en form for kriminel handling.
02:08
And additionally, there is a psychological aversion to doodling --
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Og så er der oven i købet en psykologisk uvillighed mod krusedulletegning --
02:11
thank you, Freud.
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tak, Freud.
02:13
In the 1930s, Freud told us all
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I 1930'erne fortalte Freud os allesammen,
02:15
that you could analyze people's psyches
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at man kunne analysere folks psyker
02:17
based on their doodles.
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ud fra deres kruseduller.
02:19
This is not accurate, but it did happen to Tony Blair
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Dette er ikke præcist, men det skete for Tony Blair
02:21
at the Davos Forum in 2005,
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på Davos Forummet i 2005,
02:23
when his doodles were, of course, "discovered"
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da hans kruseduller blev, selvfølgelig, "opdaget,"
02:26
and he was labeled the following things.
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og han blev stemplet som de følgende ting.
02:29
Now it turned out to be Bill Gates' doodle.
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Nå det viste sig at være Bill Gates' kruseduller.
02:33
(Laughter)
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(Latter)
02:35
And Bill, if you're here, nobody thinks you're megalomaniacal.
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Og Bill, hvis du er her, ingen synes, du har storhedsvanvid.
02:39
But that does contribute
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Men det forstærker kun
02:41
to people not wanting to share their doodles.
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folks uvildighed mod at dele deres kruseduller.
02:43
And here is the real deal. Here's what I believe.
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Og her er kernen. Her er, hvad jeg tror.
02:46
I think that our culture
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Jeg tror, at vores kultur
02:48
is so intensely focused on verbal information
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er så intenst fokuseret på mundtlig information,
02:50
that we're almost blinded to the value of doodling.
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at vi næsten er blinde over for værdien af kruseduller.
02:53
And I'm not comfortable with that.
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Og det huer mig ikke.
02:55
And so because of that belief that I think needs to be burst,
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Og så på grund af den idé, som jeg synes skal sprænges,
02:58
I'm here to send us all hurtling back to the truth.
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er jeg her for at sende os alle susende tilbage til sandheden.
03:00
And here's the truth:
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Og her er sandheden:
03:02
doodling is an incredibly powerful tool,
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krusedulletegning er et utroligt stærkt værktøj,
03:04
and it is a tool that we need to remember and to re-learn.
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og det er et værktøj, vi er nødt til at huske og genlære.
03:07
So here's a new definition for doodling.
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Så her er en ny definition af krusedulletegning.
03:10
And I hope there's someone in here from The Oxford English Dictionary,
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Og jeg håber, der er en fra The Oxford English Dictionary til stede,
03:12
because I want to talk to you later.
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for jeg vil tale med dig senere.
03:14
Here's the real definition:
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Her er den rigtige definition:
03:16
Doodling is really to make spontaneous marks to help yourself think.
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Krusedulletegning er i virkeligheden at lave spontane mærker for at hjælpe dig selv med at tænke.
03:19
That is why millions of people doodle.
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Det er derfor, millioner af mennesker tegner kruseduller.
03:22
Here's another interesting truth about the doodle:
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Her er en anden interessant sandhed omkring krusedullen:
03:24
People who doodle when they're exposed to verbal information
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Folk, der tegner kruseduller, når de bliver udsat for mundtlig information,
03:26
retain more of that information
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husker mere af den information
03:28
than their non-doodling counterparts.
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end deres ikke-krusedulletegnende modstykker.
03:31
We think doodling is something you do when you lose focus,
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Vi tror, at man tegner kruseduller, når man taber fokus,
03:33
but in reality, it is a preemptive measure
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men i virkeligheden, er det en forebyggende foranstaltning
03:35
to stop you from losing focus.
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til at afholde dig fra at miste fokus.
03:38
Additionally, it has a profound effect
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Derudover har det en markant effekt
03:40
on creative problem-solving
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på kreativ problem-løsning
03:42
and deep information processing.
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og bearbejdning af mange informationer.
03:44
There are four ways that learners intake information
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Der er fire måder, elever tager information ind på,
03:46
so that they can make decisions.
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så de kan foretage beslutninger.
03:48
They are visual, auditory,
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De er visuel, auditiv,
03:51
reading and writing and kinesthetic.
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læsning og skrivning og kinæstetisk.
03:54
Now in order for us to really chew on information
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Nå, for at vi rigtig kan tygge på information
03:56
and do something with it,
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og gøre noget med den,
03:58
we have to engage at least two of those modalities,
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er vi nødt til at benytte mindst to af disse læringstyper,
04:01
or we have to engage one of those modalities
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eller vi må benytte en af disse læringstyper
04:03
coupled with an emotional experience.
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sammen med en følelsesmæssig oplevelse.
04:05
The incredible contribution of the doodle
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Krusedulletegningens utrolige bidrag
04:08
is that it engages all four learning modalities simultaneously
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er, at den benytter alle fire læringstyper på en gang
04:11
with the possibility of an emotional experience.
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med mulighed for en følelsesmæssig oplevelse.
04:14
That is a pretty solid contribution
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Det er et ret solidt bidrag
04:16
for a behavior equated with doing nothing.
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for en handling ligestillet med at lave ingenting.
04:19
This is so nerdy,
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Det her er så nørdet,
04:21
but this made me cry when I discovered this.
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men det fik mig til at græde, da jeg opdagede det.
04:23
So they did anthropological research
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Altså de lavede antropologisk forskning
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into the unfolding of artistic activity in children,
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i udviklingen af børns kunstneriske aktivitet,
04:28
and they found that, across space and time,
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og de fandt ud af at på tværs af rum og tid,
04:30
all children exhibit the same evolution in visual logic
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udviser alle børn den samme udvikling i visuel logik,
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as they grow.
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imens de vokser.
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In other words, they have a shared and growing
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Med andre ord har de en delt og voksende
04:37
complexity in visual language
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kompleksitet i visuelt sprog,
04:39
that happens in a predictable order.
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der sker i en forudsigelig rækkefølge.
04:41
And I think that is incredible.
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Og det, synes jeg, er utroligt.
04:43
I think that means doodling is native to us
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Jeg tror, det betyder at krusedulletegning er medfødt,
04:45
and we simply are denying ourselves that instinct.
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og at vi simpelthen benægter os selv det instinkt.
04:49
And finally, a lot a people aren't privy to this,
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Og endelig er mange folk ikke indviede i dette,
04:51
but the doodle is a precursor
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men krusedullen er en forløber
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to some of our greatest cultural assets.
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til nogle af vores største kulturelle værdier.
04:55
This is but one:
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Det her er kun én:
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this is Frank Gehry the architect's precursor to the Guggenheim in Abu Dhabi.
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det er arkitekten Frank Gehrys forløber til Guggenheim i Abu Dhabi.
05:00
So here is my point:
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Så her er min pointe:
05:02
Under no circumstances should doodling be eradicated
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Under ingen omstændigheder bør kruseduller udryddes
05:05
from a classroom or a boardroom
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fra klasseværelset eller bestyrelseslokalet
05:07
or even the war room.
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eller endda krigsrummet.
05:09
On the contrary,
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Tværtimod
05:11
doodling should be leveraged in precisely those situations
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burde krusedulletegning blive benyttet i præcis de situationer,
05:14
where information density is very high
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hvor informationstætheden er meget høj,
05:16
and the need for processing that information is very high.
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og behovet for at bearbejde den information er meget stort.
05:19
And I will go you one further.
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Og jeg vil tage den et skridt videre.
05:21
Because doodling is so universally accessible
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Fordi krusedulletegning er tilgængeligt for alle,
05:24
and it is not intimidating as an art form,
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og det ikke er afskrækkende som kunstform,
05:26
it can be leveraged as a portal
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kan det udnyttes som en portal,
05:28
through which we move people
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igennem hvilken vi bevæger folk
05:30
into higher levels of visual literacy.
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op på højere niveauer af visuel forståelse.
05:33
My friends, the doodle has never been
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Mine venner, krusedullen har aldrig været
05:35
the nemesis of intellectual thought.
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den intellektuelle tankes nemesis.
05:37
In reality, it is one of its greatest allies.
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I virkeligheden er den en af dens største allierede.
05:39
Thank you.
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Tak.
05:41
(Applause)
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(Bifald)
ABOUT THE SPEAKER
Sunni Brown - Visualizer and gamestormingIn her book "Gamestorming," Sunni Brown shows how using art and games can empower serious problem-solving.
Why you should listen
Sunni Brown is co-author of GameStorming: A Playbook for Rule-breakers, Innovators and Changemakers. She’s known for her large-scale live content visualizations, and she is also the leader of the Doodle Revolution – a growing effort to debunk the myth that doodling is a distraction. Using common sense, experience and neuroscience, Sunni is proving that to doodle is to ignite your whole mind. Look for her second book, The Doodle Revolution, in 2012.
Her consultancy, BrightSpot I.D., specializes in visual thinking and information design. She was trained in graphic facilitation at the Grove Consultants International, a San Francisco-based company that pioneered the use of large-scale visuals in business settings. Sunni co-founded VizThink Austin, which under her leadership grew to be the largest visual thinking community in the United States.
Sunni Brown | Speaker | TED.com