TEDxToronto 2011
Adam Garone: Healthier men, one moustache at a time
Adam Garone: Sundere mænd, et overskæg ad gangen
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Readability: 4.2
739,941 views
Adam Garone har et imponerende overskæg, og det er for et godt formål. Som medstifter af Movember, Garones initiativ for at forhøje opmærksomheden om mænds helbred -- at få mænd til at gro deres overskæg hver november -- begyndte som en udfordring i en bar i 2003. Nu er det en verdensomspændende bevægelse der indsamlede 126 millioner dollar til prostata kræftforskning forrige år.
Adam Garone - Moustache activist
A co-founder of Movember, Adam Garone aims to change the face of men's health. Full bio
A co-founder of Movember, Adam Garone aims to change the face of men's health. Full bio
Double-click the English transcript below to play the video.
00:10
I think the beautiful Malin [Akerman] put it perfectly.
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Jeg mener den smukke Malin [Akerman] sagde det perfekt.
00:12
Every man deserves the opportunity
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Hver mand fortjener muligheden
00:14
to grow a little bit of luxury.
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for at gro en smule luksus.
00:17
Ladies and gentlemen, and more importantly,
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Damer og herrer, og endnu vigtigere,
00:19
Mo Bros and Mo Sistas — (Laughter) —
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Mo Bros og Mo Sistas -- (Latter) --
00:21
for the next 17 minutes, I'm going to share with you
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i løbet af de næste 17 minutter, vil jeg dele min Movember
00:24
my Movember journey, and how, through that journey,
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rejse med jer, og hvordan, gennem den rejse,
00:28
we've redefined charity, we're redefining the way
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vi kan redefinere velgørenhed, vi redefinerer måden hvorpå
00:31
prostate cancer researchers are working together
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prostata kræft forskere arbejder sammen
00:34
throughout the world, and I hope, through that process,
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i hele verden, og jeg håber, gennem den proces,
00:38
that I inspire you to create something significant
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at jeg kan inspirere jer til at skabe noget signifikant
00:41
in your life, something significant that will go on
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i jeres liv, noget signifikant der vil fortsætte
00:45
and make this world a better place.
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og gøre denne verden til et bedre sted.
00:48
So the most common question I get asked,
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Så det mest almindelige spørgsmål jeg får,
00:51
and I'm going to answer it now so I don't have to do it
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og jeg vil svare på det med det samme, så jeg ikke behøver at gøre det
00:53
over drinks tonight, is how did this come about?
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i aften over en drink, er hvordan startede det her?
00:58
How did Movember start?
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Hvordan begyndte Movember?
01:00
Well, normally, a charity starts with the cause, and someone
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Jamen, som regel, begynder en velgørenhed med et mål, og nogen
01:03
that is directly affected by a cause.
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der er påvirket direkte af et mål.
01:06
They then go on to create an event, and beyond that,
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Så går de videre og skaber et event, og derudover,
01:09
a foundation to support that.
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en fond til at støtte det.
01:13
Pretty much in every case, that's how a charity starts.
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I mere eller mindre alle sager, er det sådan en velgørenhed starter.
01:17
Not so with Movember. Movember started in a very
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Sådan var det ikke med Movember. Movember begyndte på en meget
01:21
traditional Australian way. It was on a Sunday afternoon.
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traditionel australsk måde. Det var en søndag eftermiddag,
01:24
I was with my brother and a mate having a few beers,
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jeg var sammen med min bror og en kammerat og fik et par øl,
01:27
and I was watching the world go by,
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og jeg betragtede verden der gik forbi,
01:29
had a few more beers, and the conversation turned
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fik endnu et par øl, og samtalen drejede sig
01:32
to '70s fashion — (Laughter) —
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mod 70'er mode -- (Latter) --
01:36
and how everything manages to come back into style.
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og om hvordan alt bliver mode igen senere.
01:39
And a few more beers, I said, "There has to be some stuff
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Og efter endnu et par øl, sagde jeg, "Der må være nogle ting
01:41
that hasn't come back." (Laughter)
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der ikke er kommet tilbage." (Latter)
01:46
Then one more beer and it was, whatever happened to the mustache?
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Og efter endnu en øl blev det, hvad skete der for overskægget?
01:50
Why hasn't that made a comeback? (Laughter)
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Hvorfor har det ikke fået et comeback? (Latter)
01:54
So then there was a lot more beers, and then the day ended
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Så derefter var der mange flere øl, og så sluttede dagen
01:56
with a challenge to bring the mustache back. (Laughter)
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med en udfordring om at bringe overskægget tilbage. (Latter)
02:01
So in Australia, "mo" is slang for mustache,
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Så i Australien, er "mo" slang for overskæg,
02:03
so we renamed the month of November "Movember"
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så vi navngav måneden november "Movember"
02:06
and created some pretty basic rules, which still stand today.
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og skabte et par basale regler, der stadig holder i dag.
02:09
And they are: start the month clean-shaven,
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Og de der: start måneden ny barberet,
02:12
rock a mustache -- not a beard, not a goatee, a mustache --
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dyrk et overskæg -- ikke et skæg, ikke et fipskæg, et overskæg --
02:15
for the 30 days of November, and then we agreed
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i 30 dage i november, og så blev vi enige om
02:18
that we would come together at the end of the month,
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at vi ville samles igen i slutningen af måneden,
02:21
have a mustache-themed party, and award a prize
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have en overskægs temafest, og uddele en pris
02:25
for the best, and of course, the worst mustache. (Laughter)
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for det bedste, og selvfølgelig, det værste overskæg. (Latter)
02:30
Now trust me, when you're growing a mustache
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Stol på mig, når man gror et overskæg
02:31
back in 2003, and there were 30 of us back then,
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tilbage i 2003, og der var 30 af os dengang,
02:34
and this was before the ironic hipster mustache movement
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og dette var inden den ironiske hipster overskæg bevægelse
02:38
— (Laughter) —
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-- (Latter) --
02:43
it created a lot of controversy. (Laughter)
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skabte det en del debat. (Latter)
02:47
So my boss wouldn't let me go and see clients.
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Så min chef ville ikke lade mig tale med kunder.
02:50
My girlfriend at the time, who's no longer my girlfriend — (Laughter) — hated it.
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Min daværende kæreste, der ikke er min kæreste mere -- (Latter) -- hadede det.
02:56
Parents would shuffle kids away from us. (Laughter)
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Forældre ville skubbe børne væk fra os. (Latter)
03:02
But we came together at the end of the month and
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Men vi kom sammen i slutningen af måneden og
03:03
we celebrated our journey, and it was a real journey.
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vi fejrede vores rejse, og det var en ægte rejse.
03:06
And we had a lot of fun, and in 2004, I said to the guys,
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Og vi havde det virkelig sjovt, og i 2004, sagde jeg til gutterne,
03:11
"That was so much fun. We need to legitimize this
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"Det var virkelig sjovt. Vi skal legalisere dette
03:14
so we can get away with it year on year." (Laughter)
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så vi kan slippe afsted med det år efter år." (Latter)
03:19
So we started thinking about that, and we were inspired
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Så vi begyndte at tænke på det, og vi blev inspirerede
03:23
by the women around us and all they were doing for breast cancer.
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af kvinderne omkring os og alt det de gjorde for brystkræft.
03:26
And we thought, you know what, there's nothing for men's health.
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Og vi tænkte, ved I hvad, der er ikke noget til mændenes helbred.
03:28
Why is that? Why can't we combine growing a mustache
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Hvorfor ikke? Hvorfor kan vi ikke kombinere det at gro et overskæg
03:32
and doing something for men's health?
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og gøre noget for mændenes helbred?
03:34
And I started to research that topic, and discovered
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Og jeg begyndte at forske i emnet, og fandt ud af at
03:36
prostate cancer is the male equivalent of breast cancer
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prostata kræft er den mandlige modpart til brystkræft
03:39
in terms of the number of men that die from it and are diagnosed with it.
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med hensyn til antallet af mænd der dør af det og bliver diagnostiseret med det.
03:42
But there was nothing for this cause,
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Men der var ingenting for denne sag,
03:45
so we married growing a mustache with prostate cancer,
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så vi giftede det at gro et overskæg med prostata kræft,
03:49
and then we created our tagline, which is,
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og vi skabte vores slogan, som er,
03:51
"Changing the face of men's health."
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"Ændrer ansigtet på mænds helbred."
03:53
And that eloquently describes the challenge,
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Og det beskriver veltalende udfordringen om,
03:56
changing your appearance for the 30 days,
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at ændre ens udseende i 30 dage,
03:58
and also the outcome that we're trying to achieve:
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og også det resultat som vi prøver at opnå:
04:00
getting men engaged in their health, having them have
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at få mænd engageret i deres helbred, at få dem til
04:02
a better understanding about the health risks that they face.
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bedre at forstå helbreds risikoen som de står overfor.
04:07
So with that model, I then
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Så med den model, ringede
04:09
cold-called the CEO of the Prostate Cancer Foundation.
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jeg til den administrerende direktør for Prostate Cancer Foundation.
04:12
I said to him, "I've got the most amazing idea
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Jeg sagde til ham, "Jeg har den mest utrolige ide
04:15
that's going to transform your organization." (Laughter)
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der vil ændre jeres organisation." (Latter)
04:18
And I didn't want to share with him the idea over the phone,
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Og jeg vil ikke dele ideen med ham over telefonen,
04:20
so I convinced him to meet with me for coffee in Melbourne
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så jeg overbeviste ham om at møde mig over en kop kaffe i Melbourne
04:22
in 2004.
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i 2004.
04:24
And we sat down, and I shared with him my vision
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Og vi satte os ned, og jeg delte min vision med ham
04:27
of getting men growing mustaches across Australia,
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om at få mænd til at dyrke et overskæg i hele Australien,
04:30
raising awareness for this cause,
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forhøje opmærksomheden for denne sag,
04:33
and funds for his organization. And I needed a partnership
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og penge til hans organisation. Og jeg havde brug for et partnerskab
04:35
to legitimately do that.
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for at gøre det legitimt.
04:38
And I said, "We're going to come together at the end,
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Og jeg sagde, "Vi kommer til at samle os til slut,
04:40
we're going to have a mustache-themed party, we're going to have DJs,
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vi holder en fest med overskægstema, vi har DJ's,
04:42
we're going to celebrate life, and we're going to change the face of men's health."
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vi kommer til at fejre livet, og vi kommer til at ændre
04:46
And he just looked at me and laughed, and he said,
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Og han så bare på mig og grinte, og han sagde,
04:49
he said, "Adam, that's a really novel idea,
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han sagde, "Adam, det er en virkelig god ide,
04:53
but we're an ultraconservative organization.
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men vi er en ultrakonservativ organisation.
04:55
We can't have anything to do with you." (Laughter)
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Vi kan ikke have noget med dig at gøre." (Latter)
05:00
So I paid for coffee that day — (Laughter) —
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Så jeg betalte for kaffe den dag -- (Latter) --
05:04
and his parting comment as we shook hands was,
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og hans afsluttende kommentar mens vi gav hånd var,
05:07
"Listen, if you happen to raise any money out of this,
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"Hør engang, hvis I skulle indsamle nogen penge på denne måde,
05:10
we'll gladly take it." (Laughter)
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tager vi gerne imod." (Latter)
05:14
So my lesson that year was persistence.
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Så min lektion det år var vedholdenhed.
05:18
And we persisted, and we got 450 guys
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Og vi holdte ved, og vi fik 450 gutter
05:23
growing mustaches, and together we raised 54,000 dollars,
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til at dyrke et overskæg, og til sammen indsamlede vi 54.000 dollars,
05:28
and we donated every cent of that to the Prostate Cancer Foundation of Australia,
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som vi donere hver en cent af til Prostate Cancer Foundation of Australia
05:31
and that represented at the time the single biggest donation
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og på det tidspunkt var det, uden sammenligning, den største donation
05:34
they'd ever received.
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de nogensinde havde fået.
05:36
So from that day forward, my life has become about a mustache.
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Så fra den dag af, har mit liv handlet om overskæg.
05:41
Every day -- this morning, I wake up and go, my life
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Hver dag -- denne morgen, vågnede jeg op og tænker, mit liv
05:44
is about a mustache. (Laughter)
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handler om overskæg. (Latter)
05:48
Essentially, I'm a mustache farmer. (Laughter)
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Dybest set er jeg overskægs bonde. (Latter)
05:53
And my season is November. (Applause)
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Og min sæson er november. (Bifald)
05:56
(Applause)
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(Bifald)
05:59
So in 2005, the campaign got more momentum,
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Så i 2005, fik kampagnen endnu mere momentum,
06:03
was more successful in Australia and then New Zealand,
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var endnu mere succesfuld i Australien og derefter New Zealand,
06:05
and then in 2006 we came to a pivotal point.
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og så i 2006 kom vi til det afgørende punkt.
06:10
It was consuming so much of our time after hours
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Det optog så meget af vores tid efter arbejdstid
06:14
on weekends that we thought, we either need
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i weekenderne, at vi tænkte at vi enten havde brug
06:17
to close this down or figure a way to fund Movember
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for at lukke det ned eller finde på en måde at financiere Movember
06:20
so that I could quit my job and go and spend more time
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så jeg kunne sige mit job op og bruge mere tid
06:23
in the organization and take it to the next level.
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i organisationen og tage det til det næste niveau.
06:27
It's really interesting when you try and figure a way
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Det er virkelig interessant når man prøver at finde på en måde
06:30
to fund a fundraising organization
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at financiere en pengeindsamlende organisation
06:32
built off growing mustaches. (Laughter)
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bygget omkring at gro et overskæg. (Latter)
06:34
Let me tell you that there's not too many people interested
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Lad mig sige med det samme, at der ikke er for mange mennesker der er interesserede
06:37
in investing in that, not even the Prostate Cancer Foundation,
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i at investere i det, ikke engang Prostate Cancer Foundation,
06:41
who we'd raised about 1.2 million dollars for at that stage.
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som vi havde indsamlet cirka 1,2 millioner dollars for på det tidspunkt.
06:44
So again we persisted, and Foster's Brewing came to the party
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Så igen holdte vi ved, og Foster's Brewing kom med til festen
06:48
and gave us our first ever sponsorship,
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og gav os vores første sponsorat nogensinde,
06:51
and that was enough for me to quit my job, I did consulting on the side.
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og det var nok til at jeg kunne sige mit job op, jeg konsulterede ved siden af.
06:56
And leading into Movember 2006,
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Og på vej ind i Movember 2006,
07:01
we'd run through all the money from Foster's,
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havde vi brugt alle pengene fra Foster's,
07:03
we'd run through all the money I had, and essentially
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vi havde brugt alle pengene jeg havde, og dybest set
07:07
we had no money left, and we'd convinced all our suppliers --
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havde vi ingen penge tilbage, og vi havde overbevist alle vores leverandører --
07:10
creative agencies, web development agencies,
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kreativitets agenturer, web udviklings agenturer,
07:12
hosting companies, whatnot -- to delay their billing until December.
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hostingvirksomheder, og sådan noget -- til at udskyde deres fakturering indtil december.
07:16
So we'd racked up at this stage about 600,000 dollars
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Så på dette tidspunkt havde vi indsamlet cirka 600.000 dollars
07:19
worth of debt. So if Movember 2006 didn't happen,
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i gæld. Så hvis Movember 2006 ikke skete,
07:24
the four founders, well, we would've been broke,
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de fire stiftere, jamen, vi ville have været fallit,
07:27
we would've been homeless, sitting on the street
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vi ville have været hjemmeløse, siddende på gaden
07:29
with mustaches. (Laughter)
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med overskæg. (Latter)
07:31
But we thought, you know what, if that's the worst thing
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Men vi tænkte, ved I hvad, hvis det er det værste
07:33
that happens, so what?
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der kan ske, hvad så?
07:36
We're going to have a lot of fun doing it, and it taught us
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Vi vil have det sjovt med at gøre det, og det lærte os
07:37
the importance of taking risks and really smart risks.
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vigtigheden af at ricisi og virkelig smarte ricisi.
07:42
Then in early 2007, a really interesting thing happened.
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I begyndelsen af 2007, skete der en virkelig interessant ting.
07:46
We had Mo Bros from Canada, from the U.S.,
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Mo Bros fra Canada, fra U.S.A.,
07:50
and from the U.K. emailing us and calling us and saying,
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og fra England sendte os en email og ringede til os og sagde,
07:53
hey, there's nothing for prostate cancer.
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hey, der er ingenting for prostata kræft.
07:55
Bring this campaign to these countries.
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Introducer kampagnen i disse lande.
07:58
So we thought, why not? Let's do it.
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Så vi tænkte, hvorfor ikke? Lad os gøre det.
08:01
So I cold-called the CEO of Prostate Cancer Canada,
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Så jeg ringede til den administrerende direktør for Prostate Cancer Canada,
08:04
and I said to him, "I have this most amazing concept."
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og jeg sagde til ham, "Jeg har det mest utrolige koncept."
08:07
(Laughter)
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(Latter)
08:09
"It's going to transform your organization. I don't want
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"Det kommer til at transformere jeres organisation. Jeg vil ikke
08:12
to tell you about it now, but will you meet with me
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fortælle dig om det nu, men vil du mødes med mig
08:14
if I fly all the way to Toronto?" So I flew here,
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hvis jeg flyver helt til Toronto?" Så jeg fløj herhen,
08:17
met down on Front Street East, and we sat in the boardroom,
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mødtes nede på Front Street East, og vi satte os i mødelokalet,
08:20
and I said, "Right, here's my vision of getting men growing mustaches
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og jeg sagde, "Okay, her er min vision af at få mænd til at gro et overskæg
08:24
all across Canada raising awareness and funds for your organization."
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i hele Canada, og forhøje opmærksomheden og midler til jeres organisation."
08:29
And he looked at me and laughed and said,
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Og han kiggede på mig og grinte og sagde,
08:30
"Adam, sounds like a really novel idea, but we're
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"Adam, det lyder som en virkelig god ide, men vi er en
08:33
an ultraconservative organization." (Laughter)
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ultrakonservativ organisation." (Latter)
08:35
I've heard this before. I know how it goes.
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Jeg har hørt dette før. Jeg ved hvordan det lyder.
08:39
But he said, "We will partner with you,
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Men han sagde, "Vi vil være partner med dig,
08:41
but we're not going to invest in it. You need to figure
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men vi vil ikke investere i dig. Du skal finde på
08:44
a way to bring this campaign across here and make it work."
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en måde til at få den kampagne herover og få det til at virke."
08:47
So what we did was, we took some of the money that
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Så det vi gjorde var, at vi tog nogle af de penge som
08:49
we raised in Australia to bring the campaign across
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vi indsamlede i Australien til at få kampagnen over
08:51
to this country, the U.S, and the U.K., and we did that
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til dette land, England og USA, og det gjorde vi
08:54
because we knew, if this was successful,
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fordi vi vidste, at hvis dette var succesfuldt,
08:56
we could raise infinitely more money globally
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kunne vi indsamle uendeligt mange flere penge på verdensplan
08:59
than we could just in Australia. And that money
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end vi kunne kun i Australien. Og de penge
09:01
fuels research, and that research will get us to a cure.
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sætter forskning, og den research vil sørge for en kur til os.
09:04
And we're not about finding an Australian cure
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Og vi arbejder ikke for at finde en kur for Australien
09:06
or a Canadian cure, we're about finding the cure.
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eller en kur for Canada, vi vil finde kuren.
09:10
So in 2007, we brought the campaign across here,
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Så i 2007, fik vi kampagnen herover,
09:15
and it was, it set the stage for the campaign.
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og det var, det gjorde klar til kampagnen.
09:19
It wasn't as successful as we thought it would be.
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Den var ikke så succesfuld som vi troede den ville være.
09:21
We were sort of very gung ho with our success in Australia
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Vi var på en måde meget fandenivoldske over vores succes i Australien
09:24
and New Zealand at that stage.
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og New Zealand på det tidspunkt.
09:27
So that year really taught us the importance of being patient
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Så det år lærte os vigtigheden af at være tålmodighed
09:30
and really understanding the local market before you
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og virkelig forstå det lokale marked inden man
09:33
become so bold as to set lofty targets.
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bliver så modig at man sætter uopnåelige mål.
09:36
But what I'm really pleased to say is, in 2010,
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Men det jeg er virkelig glad for at sige er, at i 2010,
09:40
Movember became a truly global movement.
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blev Movember virkelig en global bevægelse.
09:43
Canada was just pipped to the post in terms of
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Canada var lige slået på stregen med hensyn til
09:45
the number one fundraising campaign in the world.
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at være nummer et i vores pengeindsamlings kampagne i verden.
09:48
Last year we had 450,000 Mo Bros spread across the world
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Sidste år havde vi 450.000 Mo Bros spredt over hele verden
09:53
and together we raised 77 million dollars.
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og sammen indsamlede vi 77 millioner dollars.
09:57
(Applause)
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(Bfiald)
10:05
And that makes Movember now the biggest funder
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Og det gør Movember til den største bidrager
10:07
of prostate cancer research and support programs in the world.
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til prostata kræft forskning og støtte programmer i verden.
10:12
And that is an amazing achievement when you think about
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Og det er en forbløffende ting når man tænker over
10:14
us growing mustaches. (Laughter)
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at vi gror overskæg. (Latter)
10:18
And for us, we have redefined charity.
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Og for os, vi har redefineret velgørenhed.
10:20
Our ribbon is a hairy ribbon. (Laughter)
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Vores bånd er et behåret bånd. (Latter)
10:25
Our ambassadors are the Mo Bros and the Mo Sistas,
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Vores ambassadører er Mo Bros og Mo Sistas,
10:27
and I think that's been fundamental to our success.
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og jeg mener at det har været fundamentalt for vores succes.
10:31
We hand across our brand and our campaign to those people.
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Vi rækker ud over vores brand og vores kampagne til de mennesker.
10:35
We let them embrace it and interpret it in their own way.
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Vi lader dem omfavne det og fortolke det på deres egen måde.
10:39
So now I live in Los Angeles, because
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Så nu bor jeg i Los Angeles, fordi
10:41
the Prostate Cancer Foundation of the U.S. is based there,
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Prostata Cancer Foundation i USA er baseret der,
10:44
and I always get asked by the media down there,
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og jeg bliver altid spurgt om medierne dernede,
10:47
because it's so celebrity-driven,
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fordi den er så drevet af berømthed,
10:49
"Who are your celebrity ambassadors?"
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"Hvem er jeres berømte ambassadører?"
10:52
And I say to them, "Last year we were fortunate enough
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Og jeg siger til dem, "Sidste år var vi så heldige
10:55
to have 450,000 celebrity ambassadors."
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at vi havde 450.000 berømte ambassadører."
10:58
And they go, "What, what do you mean?"
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Og de siger, "Hvad, hvad mener du?"
10:59
And it's like, everything single person, every single Mo Bro
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Og det er som om, hver eneste person, hver eneste Mo Bro
11:02
and Mo Sista that participates in Movember
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og Mo Sista der deltager i Movember
11:05
is our celebrity ambassador, and that is so, so important
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er vores berømte ambassadør, og det er så, så vigtigt
11:08
and fundamental to our success.
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og fundamentalt for vores succes.
11:11
Now what I want to share with you is
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Det jeg nu vil dele med jer er
11:14
one of my most touching Movember moments,
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et af mit mest rørende Movember øjeblikke
11:18
and it happened here in Toronto last year,
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og det skete her i Toronto sidste år,
11:21
at the end of the campaign.
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i begyndelsen af kampagnen.
11:23
I was out with a team. It was the end of Movember.
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Jeg var afsted med et team. Det var i slutningen af Movember.
11:27
We'd had a great campaign, and to be honest, we'd had
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Vi havde haft en god kampagne, og for at være ærlig, havde vi
11:29
our fair share of beer that night, but I said,
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fået vores del øl den nat, men jeg sagde,
11:32
"You know what, I think we've got one more bar left in us." (Laughter)
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"Ved du hvad, jeg tror vi har endnu en bar tilbage i os." (Latter)
11:36
So we piled into a taxi, and this is our taxi driver,
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Så vi hoppede ind i en taxi, og dette er vores taxa chauffør,
11:39
and I was sitting in the back seat, and he turned around
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og jeg sad på bagsædet, og han vendte sig om,
11:41
and said, "Where are you going?"
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og sagde, "Hvor skal I hen?"
11:43
And I said, "Hang on, that is an amazing mustache."
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Og jeg sagde, "Hold da fast, det er et fantastisk overskæg."
11:46
(Laughter)
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(Latter)
11:50
And he said, "I'm doing it for Movember." And I said,
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Og han sagde, "Jeg gør det for Movember." Og jeg sagde,
11:52
"So am I." And I said, "Tell me your Movember story."
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"Det gør jeg også." Og jeg sagde, "Fortæl mig din Movember historie."
11:57
And he goes, "Listen, I know it's about men's health,
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Og han siger, "Hør engang, jeg ved det handler om mænds helbred,
11:59
I know it's about prostate cancer, but this is for breast cancer."
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jeg ved det handler om prostata kræft, men dette er for brystkræft."
12:02
And I said, "Okay, that's interesting."
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Og jeg sagde, "Okay, det er interessant."
12:03
And he goes, "Last year, my mom passed away from breast cancer in Sri Lanka,
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Og han sagde, "Sidste år døde min mor af brystkræft i Sri Lanka,
12:07
because we couldn't afford proper treatment for her,"
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fordi vi ikke havde råd til rigtig behandling til hende,"
12:10
and he said, "This mustache is my tribute to my mom."
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og han sagde, "Dette overskæg er min hyldest til min mor."
12:15
And we sort of all choked up in the back of the taxi,
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Og vi var alle lige ved at græde omme bag i taxaen,
12:17
and I didn't tell him who I was, because I didn't think it was appropriate,
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og jeg fortalte ham ikke hvem jeg var, fordi jeg mente ikke det var
12:20
and I just shook his hand and I said, "Thank you so much.
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og jeg gav ham bare hånden og sagde, "Mange tak.
12:22
Your mom would be so proud."
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Din mor ville være så stolt."
12:23
And from that moment I realized that Movember
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Og fra det øjeblik indså jeg at Movember
12:25
is so much more than a mustache, having a joke.
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er så meget mere end et overskæg, at have det sjovt.
12:28
It's about each person coming to this platform,
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Det handler om hver person der kommer til denne platform,
12:32
embracing it in their own way,
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tage det til sig på sin egen måde,
12:34
and being significant in their own life.
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og være betydelig i ens eget liv.
12:37
For us now at Movember, we really focus on
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For os nu ved Movember, kan vi virkelig fokusere på
12:42
three program areas, and having a true impact:
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tre områder, og have en virkelig indflydelse:
12:47
awareness and education,
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opmærksomhed og uddannelse,
12:49
survivor support programs, and research.
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overlevende støtte programmer, og forskning.
12:52
Now we always focus, naturally, on how much we raise,
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Nu fokuserer vi altid, naturligvis, på hvor meget vi indsamler,
12:55
because it's a very tangible outcome, but for me,
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fordi det er et meget håndgribeligt resultat, men for mig,
12:58
awareness and education is more important than the funds we raise,
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er opmærksomhed og uddannelse mere vigtigt end de penge vi indsamler,
13:03
because I know that is changing and saving lives today,
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fordi jeg ved at det ændrer og redder liv i dag,
13:06
and it's probably best exampled by
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og det vises formodentlig bedst af
13:08
a young guy that I met at South by Southwest
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en ung fyr jeg mødte ved South by Southwest
13:11
in Austin, Texas, at the start of the year.
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i Austin, Texas, i begyndelsen af året.
13:13
He came up to me and said, "Thank you for starting Movember."
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Han kom hen til mig og sagde, "Tak for at starte Movember."
13:17
And I said, "Thank you for doing Movember."
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Og jeg sagde, "Tak fordi du deltager i Movember."
13:18
And I looked at him, and I was like, "I'm pretty sure you can't grow a mustache." (Laughter)
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Og jeg kiggede på ham, og jeg tænkte, "Jeg er ret sikker på at du ikke kan gro et overskæg." (Latter)
13:22
And I said, "What's your Movember story?"
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Og jeg sagde, "Hvad er din Movember historie?"
13:25
And he said, "I grew the worst mustache ever." (Laughter)
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Og han sagde, "Jeg voksede det værste overskæg nogensinde." (Latter)
13:29
"But I went home for Thanksgiving dinner, and pretty quickly
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"Men jeg tog hjem til Thanksgiving aftensmad, og ret hurtigt
13:31
the conversation around the table turned to
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vendte samtalen ved bordet sig til
13:33
what the hell was going on." (Laughter)
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hvad helvede der foregik." (Latter)
13:37
"And we talked -- I talked to them about Movember,
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"Og vi talte -- jeg talte med dem om Movember,
13:41
and then after that, my dad came up to me, and at the age
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og derefter, kom min far hen til mig, og i en alder af
13:43
of 26, for the first time ever, I had a conversation with my dad
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26, for den første gang nogensinde, havde jeg en samtale med min far
13:47
one on one about men's health. I had a conversation
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under fire øjne, om mænds helbred. Jeg havde en samtale
13:50
with my dad about prostate cancer, and I learned
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med min far om prostata kræft, og jeg lærte
13:53
that my grandfather had prostate cancer
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at min bedstefar havde prostata kræft
13:56
and I was able to share with my dad that he was
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og jeg var i stand til at dele med min far, at der var
13:59
twice as likely to get that disease, and he didn't know that,
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dobbelt så stor sandsynlighed for at han fik den sygdom, og det vidste han ikke,
14:02
and he hadn't been getting screened for it."
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og han var ikke screenet for det."
14:04
So now, that guy is getting screened for prostate cancer.
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Så nu bliver den fyr screenet for prostata kræft.
14:08
So those conversations, getting men engaged in this,
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Så disse samtaler, at få mange mænd engageret i dette,
14:11
at whatever age, is so critically important,
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uanset alder, er så kritisk vigtigt,
14:13
and in my view so much more important
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og fra mit synspunkt så meget mere vigtigt
14:15
than the funds we raise.
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end de penge vi indsamler.
14:18
Now to the funds we raise, and research,
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Nu til de penge vi indsamler, og forskning,
14:21
and how we're redefining research.
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og hvordan vi redefinerer forskning.
14:24
We fund prostate cancer foundations now in 13 countries.
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Vi finansierer kræft organisationers i 13 lande nu.
14:29
We literally fund hundreds if not thousands of institutions
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Vi finansierer bogstavelig talt hundredevis, hvis ikke tusindevis, af institutioner
14:32
and researchers around the world, and when we looked
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og forskere i hele verden, og da vi kiggede på dette
14:35
at this more recently, we realized there's a real lack
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for nyligt, blev vi klar over at der er en virkelig mangel
14:39
of collaboration going on even within institutions,
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på samarbejde selv inden i organisationerne,
14:43
let alone nationally, let alone globally, and this is not unique
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for slet ikke at tale om nationalt, for slet ikke at tale om globalt, og dette er ikke unikt
14:46
to prostate cancer. This is cancer research the world over.
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for prostata kræft. Sådan er kræft forskning i hele verden.
14:49
And so we said, right, we'd redefined charity. We need
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Så vi sagde, okay, vi ville redefinere velgørenhed. Vi har brug
14:53
to redefine the way these guys operate. How do we do that?
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for at redefinere måden hvorpå disse gutter arbejder. Hvordan gør vi det?
14:57
So what we did was, we created a global action plan,
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Så det vi gjorde var, at vi skabte en global handlingsplan,
15:00
and we're taking 10 percent of what's raised in each country
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og vi tager 10 procent af det der er indsamlet i hvert land
15:02
now and putting it into a global fund, and we've got
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nu, og sætter det ind i en global fond, og vi har
15:05
the best prostate cancer scientific minds in the world
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de bedste prostata kræft forsker hjerner i verden
15:07
that look after that fund,
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der passer på den fond,
15:10
and they come together each year and identify
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og de kommer sammen hvert år og identificerer
15:12
the number one priority,
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den vigtigste prioritet,
15:15
and that, last year, was getting a better screening test.
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og det, sidste år, var at få en bedre screening test.
15:19
So they identified that as a priority, and then
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Så de identificerede det som en prioritet, og så
15:21
they've got and recruited now 300 researchers
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har de fået og rekrutteret 300 forskere
15:24
from around the world that are studying that topic,
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fra hele verden der studerer emnet,
15:26
essentially the same topic.
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dybest set det samme emne.
15:28
So now we're funding them to the tune of about
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Så nu finansierer vi dem for noget i retningen af
15:30
five or six million dollars to collaborate
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fem eller seks millioner dollars til at samarbejde
15:33
and bringing them together, and that's a unique thing
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og sætte dem sammen, og det er en unik ting
15:35
in the cancer world, and we know, through that collaboration,
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i kræft verdenen og vi ved, gennem samarbejde,
15:38
it will accelerate outcomes.
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vil det accelerere udfaldet.
15:42
And that's how we're redefining the research world.
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Og det er sådan vi redefinerer forskningsverdenen.
15:48
So, what I know about my Movember journey is that,
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Så, det jeg ved om min Movember rejse er at,
15:55
with a really creative idea,
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med en virkelig kreativ ide,
15:58
with passion, with persistence, and a lot of patience,
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med passion, med vedholdenhed, og en stor mængde tålmodighed,
16:02
four mates, four mustaches,
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fire kammerater, fire overskæg,
16:05
can inspire a room full of people,
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kan inspirere et lokale fuldt af mennesker,
16:08
and that room full of people can go on and inspire a city,
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og det lokale fyldt med mennesker kan gå videre og inspirere en by,
16:11
and that city is Melbourne, my home.
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og den by er Melbourne, mit hjem.
16:13
And that city can go on and inspire a state, and that state
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Og den by kan gå videre og inspirere en stat, og den stat
16:16
can go on and inspire a nation, and beyond that,
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kan gå videre og inspirere en nation, og videre end det,
16:20
you can create a global movement
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kan man skabe en global bevægelse
16:22
that is changing the face of men's health.
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der ændrer ansigtet på mænds helbred.
16:25
My name is Adam Garone, and that's my story.
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Mit navn er Adam Garone, og det er min historie.
16:27
Thank you. (Applause)
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Tak. (Bifald)
ABOUT THE SPEAKER
Adam Garone - Moustache activistA co-founder of Movember, Adam Garone aims to change the face of men's health.
Why you should listen
With a background in web and mobile marketing, Australian native Adam Garone's career took a left turn in 2003 when his brother challenged him to grow out a moustache. The two wondered if they could bring the moustache back in vogue and, in the process, raise awareness for men's health along with money for prostate cancer research. Thus began the Movember movement. Garone serves as CEO.
The Movember challenge is simple: men begin November 1st clean shaven and, for the next 30 days, grow out their moustaches while seeking out sponsorship for their efforts. The proceeds go to the Prostate Cancer Foundation as well as Livestrong. In 2011, Movember raised $126 million in 14 countries.
Adam Garone | Speaker | TED.com