TEDxToronto 2011
Adam Garone: Healthier men, one moustache at a time
亚当加罗内：蓄一蓄八字胡，男性更健康
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Readability: 4.2
739,941 views
亚当加罗内留着让人印象深刻的八字胡，它是有正当理由的。作为八字胡十一月的共同创始人之一，加洛内希望提高人们对男性健康的意识—通过让男士们每年十一月都蓄八字胡—这源于2003年在酒吧里的挑战。而今，这已经成了全球运动，去年为前列腺癌症研究的筹款达到了一亿两千六百万元。
Adam Garone - Moustache activist
A co-founder of Movember, Adam Garone aims to change the face of men's health. Full bio
A co-founder of Movember, Adam Garone aims to change the face of men's health. Full bio
Double-click the English transcript below to play the video.
00:10
I think the beautiful Malin [Akerman] put it perfectly.
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我觉得美丽的玛琳阿克曼说得很好。
00:12
Every man deserves the opportunity
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每个男人都有理由给自己
00:14
to grow a little bit of luxury.
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蓄上一点小奢华。
00:17
Ladies and gentlemen, and more importantly,
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女士们先生们，更重要的是，
00:19
Mo Bros and Mo Sistas — (Laughter) —
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八字胡兄弟和八字胡姐妹们 --（笑声）--
00:21
for the next 17 minutes, I'm going to share with you
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在接下来的17分钟里，我将要跟大家分享
00:24
my Movember journey, and how, through that journey,
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我的八字胡十一月历程，以及其间
00:28
we've redefined charity, we're redefining the way
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我们是如何重新定义了慈善活动，我们如何重新定义
00:31
prostate cancer researchers are working together
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全世界前列腺研究者们合作的方式的
00:34
throughout the world, and I hope, through that process,
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我希望，通过这个过程，
00:38
that I inspire you to create something significant
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我能够对各位有所启发，启发你们去创造一些了不起的事
00:41
in your life, something significant that will go on
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那些可以持续推广
00:45
and make this world a better place.
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并让世界变得更美好的事情。
00:48
So the most common question I get asked,
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我最常被问起的问题
00:51
and I'm going to answer it now so I don't have to do it
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我现在就要回答一下，这样我就不用
00:53
over drinks tonight, is how did this come about?
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晚上喝得醉醺醺的再讨论了。问题就是：这一切源起何处？
00:58
How did Movember start?
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八字胡十一月是怎么开始的是怎么开始的？
01:00
Well, normally, a charity starts with the cause, and someone
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通常，一个慈善项目开始于某个原因，
01:03
that is directly affected by a cause.
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有人直接受这个原因的影响
01:06
They then go on to create an event, and beyond that,
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之后人们发起活动，除此之外，
01:09
a foundation to support that.
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还设立基金以支持相关活动
01:13
Pretty much in every case, that's how a charity starts.
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基本上所有的慈善活动都是这么开始的
01:17
Not so with Movember. Movember started in a very
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但八字胡十一月除外。八字胡十一月的开始
01:21
traditional Australian way. It was on a Sunday afternoon.
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是很传统的澳大利亚方式。那是个星期天的下午。
01:24
I was with my brother and a mate having a few beers,
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我跟我的兄弟还有一位朋友在喝酒，
01:27
and I was watching the world go by,
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我闲看人来人往
01:29
had a few more beers, and the conversation turned
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几瓶酒过后，我们的话题转到了
01:32
to '70s fashion — (Laughter) —
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70年代的时尚风了 --（笑声）--
01:36
and how everything manages to come back into style.
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谈到了怎么以前的东西又流行起来了。
01:39
And a few more beers, I said, "There has to be some stuff
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又喝了几瓶酒，我说：“肯定有些东西
01:41
that hasn't come back." (Laughter)
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并没重新流行起来。”（笑声）
01:46
Then one more beer and it was, whatever happened to the mustache?
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又喝了一瓶酒，八字胡怎么了？
01:50
Why hasn't that made a comeback? (Laughter)
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为什么没再流行起来呢？（笑声）
01:54
So then there was a lot more beers, and then the day ended
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之后又喝了很多酒，再然后一天就这么完了
01:56
with a challenge to bring the mustache back. (Laughter)
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其间立下了把八字胡带回来的挑战（笑声）
02:01
So in Australia, "mo" is slang for mustache,
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在澳大利亚，“mo”是八字胡的俚语说法
02:03
so we renamed the month of November "Movember"
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所我们我把十一月改名叫作“八字胡十一月“
02:06
and created some pretty basic rules, which still stand today.
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又制定了一些基本规则，沿用至今
02:09
And they are: start the month clean-shaven,
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这些规则是：月初把胡子刮干净
02:12
rock a mustache -- not a beard, not a goatee, a mustache --
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只留八字胡 -- 不是下巴胡，不是山羊胡，是八字胡 --
02:15
for the 30 days of November, and then we agreed
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留一整个十一月的三十天，之后月末的时候
02:18
that we would come together at the end of the month,
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我们聚在一起
02:21
have a mustache-themed party, and award a prize
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开一个八字胡的主题派对，
02:25
for the best, and of course, the worst mustache. (Laughter)
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评出最佳胡子奖，当然，还有最糟糕胡子奖（笑声）
02:30
Now trust me, when you're growing a mustache
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相信我，你要是在2003年留八字胡
02:31
back in 2003, and there were 30 of us back then,
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那时我们有三十个人
02:34
and this was before the ironic hipster mustache movement
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那绝对是在讽刺的嬉皮士八字胡运动之前
02:38
— (Laughter) —
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--（笑声）--
02:43
it created a lot of controversy. (Laughter)
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这引起了相当多的争议（笑声）
02:47
So my boss wouldn't let me go and see clients.
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我的老板不让我去见客户
02:50
My girlfriend at the time, who's no longer my girlfriend — (Laughter) — hated it.
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我当时的女朋友，现在已经不是了--（笑声）--恨死了我的小胡子
02:56
Parents would shuffle kids away from us. (Laughter)
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家长会把他们的孩子从我们身边拉开（笑声）
03:02
But we came together at the end of the month and
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但是月底时我们朋末聚在一起
03:03
we celebrated our journey, and it was a real journey.
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庆祝我们的历程，这场绝妙的历程
03:06
And we had a lot of fun, and in 2004, I said to the guys,
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我们玩得很尽兴，2004年，我对大伙说，
03:11
"That was so much fun. We need to legitimize this
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“这太有意思了。我们得把它合法化了，
03:14
so we can get away with it year on year." (Laughter)
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以后每年我们才好一直这样逍遥法外。”（笑声）
03:19
So we started thinking about that, and we were inspired
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所以我们开始考虑这件事情，我们受到周围一些女士们的启发，
03:23
by the women around us and all they were doing for breast cancer.
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她们所做的都是出于关注乳腺癌
03:26
And we thought, you know what, there's nothing for men's health.
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我们就想，还没有什么活动是关注男性健康的。
03:28
Why is that? Why can't we combine growing a mustache
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为什么这样呢?为什么我们不能一边蓄小胡子
03:32
and doing something for men's health?
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同时也为男性健康做些事情呢？
03:34
And I started to research that topic, and discovered
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于是我开始研究这个问题，
03:36
prostate cancer is the male equivalent of breast cancer
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发现根据诊断和死亡数量
03:39
in terms of the number of men that die from it and are diagnosed with it.
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男性前列腺癌就相当于女性的乳腺癌
03:42
But there was nothing for this cause,
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但还没什么人为此办过什么活动
03:45
so we married growing a mustache with prostate cancer,
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所以我们把蓄八字胡子和前列腺癌联系在一块
03:49
and then we created our tagline, which is,
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设计了我们的口号，
03:51
"Changing the face of men's health."
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“改变男性健康面貌”
03:53
And that eloquently describes the challenge,
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口号正贴切地形容了那项挑战
03:56
changing your appearance for the 30 days,
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用30天改变你的外貌
03:58
and also the outcome that we're trying to achieve:
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以及我们希望取得的成果：
04:00
getting men engaged in their health, having them have
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让更多男性关注他们的健康，让他们
04:02
a better understanding about the health risks that they face.
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更好了解他们所面对健康风险
04:07
So with that model, I then
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有了那些构想后，然后我就
04:09
cold-called the CEO of the Prostate Cancer Foundation.
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给前列腺癌症基金会的首席执行官打推销电话
04:12
I said to him, "I've got the most amazing idea
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我对他说，“我有一个最棒的构想
04:15
that's going to transform your organization." (Laughter)
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将会改造你的组织。”（笑声）
04:18
And I didn't want to share with him the idea over the phone,
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我不想在电话里和他分享这个构想
04:20
so I convinced him to meet with me for coffee in Melbourne
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所以我说服他和我在墨尔本见面喝杯咖啡
04:22
in 2004.
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那时是2004年
04:24
And we sat down, and I shared with him my vision
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我们坐下来，我向他分享了我的愿景
04:27
of getting men growing mustaches across Australia,
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让全澳大利亚的男士蓄八字胡
04:30
raising awareness for this cause,
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提高人们对前列腺癌的意识
04:33
and funds for his organization. And I needed a partnership
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及为他的机构筹款。我需要合作伙伴
04:35
to legitimately do that.
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把这个活动合法规范地做出来
04:38
And I said, "We're going to come together at the end,
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然后我说，“我们会在月底召集大家
04:40
we're going to have a mustache-themed party, we're going to have DJs,
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我们会办一个八字胡主题派对，我们也会请DJ，
04:42
we're going to celebrate life, and we're going to change the face of men's health."
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我们会庆祝生命，我们会改变男性健康面貌。”
04:46
And he just looked at me and laughed, and he said,
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他看着我笑了起来，他说，
04:49
he said, "Adam, that's a really novel idea,
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他说，“亚当，那真是一个非常新颖的想法
04:53
but we're an ultraconservative organization.
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但我们是一个极端保守的机构
04:55
We can't have anything to do with you." (Laughter)
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我们不能和你扯上任何关系。”（笑声）
05:00
So I paid for coffee that day — (Laughter) —
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那么我就付了那天的咖啡钱 –（笑声）--
05:04
and his parting comment as we shook hands was,
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我们握手道别的时候，他说道，
05:07
"Listen, if you happen to raise any money out of this,
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“听着，如果你们因此真的筹到钱，
05:10
we'll gladly take it." (Laughter)
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我们会很乐意收下的。”（笑声）
05:14
So my lesson that year was persistence.
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所以那一年我的教训就是坚持不懈
05:18
And we persisted, and we got 450 guys
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我们坚持着，那年我们有450人
05:23
growing mustaches, and together we raised 54,000 dollars,
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一起蓄八字胡，我们总共筹了54000元
05:28
and we donated every cent of that to the Prostate Cancer Foundation of Australia,
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我们把每一分钱都捐给了澳大利亚的前列腺癌症基金会
05:31
and that represented at the time the single biggest donation
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那是在当时是他们收到的
05:34
they'd ever received.
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最大的单笔捐赠金
05:36
So from that day forward, my life has become about a mustache.
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从那天开始，我的人生就变成围绕着八字胡
05:41
Every day -- this morning, I wake up and go, my life
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每一天—就像今天早上，我起床出门，我的生活
05:44
is about a mustache. (Laughter)
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就是围绕着八字胡（笑声）
05:48
Essentially, I'm a mustache farmer. (Laughter)
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本质上，我就是一个八字胡农夫（笑声）
05:53
And my season is November. (Applause)
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我的季节就是十一月（掌声）
05:56
(Applause)
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（掌声）
05:59
So in 2005, the campaign got more momentum,
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2005年，活动的规模越发壮大
06:03
was more successful in Australia and then New Zealand,
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在澳大利亚和新西兰也更加成功
06:05
and then in 2006 we came to a pivotal point.
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然后在2006年我们到了一个关键点
06:10
It was consuming so much of our time after hours
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这个活动花费了我们非常多的时间
06:14
on weekends that we thought, we either need
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周末的数个小时，我们想，我们要不
06:17
to close this down or figure a way to fund Movember
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把它停下来或者想办法为八字胡十一月筹钱
06:20
so that I could quit my job and go and spend more time
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那么我就能辞了工作，花更多的时间
06:23
in the organization and take it to the next level.
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在机构上并且让它更上一层楼
06:27
It's really interesting when you try and figure a way
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有趣的是你要尝试想办法
06:30
to fund a fundraising organization
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为一个筹款的机构筹钱
06:32
built off growing mustaches. (Laughter)
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为的是蓄些八字胡（笑声）
06:34
Let me tell you that there's not too many people interested
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让我告诉你并没有很多人有兴趣
06:37
in investing in that, not even the Prostate Cancer Foundation,
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把钱投资在我们那，甚至是前列腺癌症基金会
06:41
who we'd raised about 1.2 million dollars for at that stage.
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我们在那个阶段帮它筹了120万元
06:44
So again we persisted, and Foster's Brewing came to the party
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再次，我们坚持住了，Foster’s Brewing（澳洲啤酒集团）的人参加了我们的派对
06:48
and gave us our first ever sponsorship,
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并给了我们第一笔赞助
06:51
and that was enough for me to quit my job, I did consulting on the side.
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那足以让我辞掉工作，我那时在做兼职咨询
06:56
And leading into Movember 2006,
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到了2006年的八字胡十一月
07:01
we'd run through all the money from Foster's,
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我们已经花光了Foster’s赞助的所有钱
07:03
we'd run through all the money I had, and essentially
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我们花光了我所有的积蓄，也就是说
07:07
we had no money left, and we'd convinced all our suppliers --
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我们没有钱剩了，我说服我们所有的供应商—
07:10
creative agencies, web development agencies,
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创意公司，网页设计公司
07:12
hosting companies, whatnot -- to delay their billing until December.
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网站托管公司，诸如此类的 – 把他们的账单延迟到12月
07:16
So we'd racked up at this stage about 600,000 dollars
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那时我们欠下了约60万元的
07:19
worth of debt. So if Movember 2006 didn't happen,
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债项。如果2006年的八字胡十一月没有办成
07:24
the four founders, well, we would've been broke,
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我们四个发起人就会破产了
07:27
we would've been homeless, sitting on the street
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我们就会无家可归，坐在大街上
07:29
with mustaches. (Laughter)
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脸上留着八字胡（笑声）
07:31
But we thought, you know what, if that's the worst thing
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但我们想，如果那是最坏的情况
07:33
that happens, so what?
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如果真发生了，那又如何？
07:36
We're going to have a lot of fun doing it, and it taught us
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我们做这件事的时候乐在其中，它也教会我们
07:37
the importance of taking risks and really smart risks.
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要冒险，尤其是冒明智风险的重要性
07:42
Then in early 2007, a really interesting thing happened.
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然后在2007年初，非常有趣的事情发生了
07:46
We had Mo Bros from Canada, from the U.S.,
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我们有来自加拿大，美国
07:50
and from the U.K. emailing us and calling us and saying,
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英国的八字胡兄弟写邮件给我们，打电话给我们说，
07:53
hey, there's nothing for prostate cancer.
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嘿，这里还没有为前列腺癌症办的活动
07:55
Bring this campaign to these countries.
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把活动带来这些国家吧
07:58
So we thought, why not? Let's do it.
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我们便想，为什么不呢？就这么做吧
08:01
So I cold-called the CEO of Prostate Cancer Canada,
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我便给加拿大的前列腺癌症基金会的首席执行官打了个推销电话
08:04
and I said to him, "I have this most amazing concept."
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我对他说，“我有一个最棒的构想。”
08:07
(Laughter)
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（笑声）
08:09
"It's going to transform your organization. I don't want
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“它将会让你的机构彻底改变。我不想
08:12
to tell you about it now, but will you meet with me
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在电话里告诉你，如果我飞去多伦多
08:14
if I fly all the way to Toronto?" So I flew here,
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你愿意和我见个面吗？”所以我就飞过来了
08:17
met down on Front Street East, and we sat in the boardroom,
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我们在前沿路东（Front Street East）碰面，我们坐在会议室里
08:20
and I said, "Right, here's my vision of getting men growing mustaches
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我说，“好，我的愿景就是让全加拿大的男士留八字胡
08:24
all across Canada raising awareness and funds for your organization."
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提高对前列腺癌症的意识并给你的机构筹款。”
08:29
And he looked at me and laughed and said,
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他看着我笑了起来并说，
08:30
"Adam, sounds like a really novel idea, but we're
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“亚当，这听起来真是一个非常新颖的构思，但我们是
08:33
an ultraconservative organization." (Laughter)
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一个极端保守的机构。”（笑声）
08:35
I've heard this before. I know how it goes.
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我之前也听过这话，我知道接下来会怎样
08:39
But he said, "We will partner with you,
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但他说，“我们和你合作，
08:41
but we're not going to invest in it. You need to figure
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但我们不会进行投资。你们得想办法
08:44
a way to bring this campaign across here and make it work."
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把这项活动带到这里并让它行得通。”
08:47
So what we did was, we took some of the money that
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我们做的是，我们拿了一些
08:49
we raised in Australia to bring the campaign across
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在澳大利亚筹到的钱把活动带到
08:51
to this country, the U.S, and the U.K., and we did that
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加拿大这个国家，到美国，英国，我们那么做
08:54
because we knew, if this was successful,
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是因为我们知道，如果活动成功
08:56
we could raise infinitely more money globally
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我们能在全球筹到无限多的钱
08:59
than we could just in Australia. And that money
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远多于我们在澳大利亚筹到的。那些钱
09:01
fuels research, and that research will get us to a cure.
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可以用作研究，研究可以帮我们找到治疗的方法
09:04
And we're not about finding an Australian cure
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我们不是要找澳大利亚治疗法
09:06
or a Canadian cure, we're about finding the cure.
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或者加拿大治疗法，我们是要找出根治的办法
09:10
So in 2007, we brought the campaign across here,
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2007年，我们把活动带到了这里来
09:15
and it was, it set the stage for the campaign.
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它为活动设了个平台
09:19
It wasn't as successful as we thought it would be.
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但它没有我们想象中的成功
09:21
We were sort of very gung ho with our success in Australia
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我们大概因为那时在澳大利亚和新西兰的成功
09:24
and New Zealand at that stage.
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而太过信心满满
09:27
So that year really taught us the importance of being patient
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所以那一年的教训是教会我们保持耐心的重要性
09:30
and really understanding the local market before you
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也要真正明白眼前的本地市场
09:33
become so bold as to set lofty targets.
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不要高瞻远瞩设太高的目标
09:36
But what I'm really pleased to say is, in 2010,
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但我很高兴地说，2010年
09:40
Movember became a truly global movement.
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八字胡十一月真的变成了全球运动
09:43
Canada was just pipped to the post in terms of
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加拿大的活动赢得了
09:45
the number one fundraising campaign in the world.
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全球第一位的筹款活动
09:48
Last year we had 450,000 Mo Bros spread across the world
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去年我们有45万名八字胡兄弟遍布全球
09:53
and together we raised 77 million dollars.
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我们总共筹得了7700万元
09:57
(Applause)
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（掌声）
10:05
And that makes Movember now the biggest funder
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这让八字胡十一月成为现在
10:07
of prostate cancer research and support programs in the world.
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世界范围内最大的的前列腺癌症研究和支持项目的筹款机构
10:12
And that is an amazing achievement when you think about
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那真是惊人的成绩啊，你得想想
10:14
us growing mustaches. (Laughter)
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我们是在蓄八字胡（笑声）
10:18
And for us, we have redefined charity.
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对我们来说，我们重新定义了慈善机构
10:20
Our ribbon is a hairy ribbon. (Laughter)
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我们的丝带是毛发丝带（笑声）
10:25
Our ambassadors are the Mo Bros and the Mo Sistas,
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我们的大使是八字胡兄弟和八字胡姐妹
10:27
and I think that's been fundamental to our success.
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我想他们是我们成功的根本原因
10:31
We hand across our brand and our campaign to those people.
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我们把我们的品牌和活动交给他们
10:35
We let them embrace it and interpret it in their own way.
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我们让他们以自己的方式接纳它，诠释它
10:39
So now I live in Los Angeles, because
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现在我住在洛杉矶，因为
10:41
the Prostate Cancer Foundation of the U.S. is based there,
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美国的前列腺癌症基金会总部在那里
10:44
and I always get asked by the media down there,
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我常被那里的媒体问道
10:47
because it's so celebrity-driven,
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因为那里很关注名人
10:49
"Who are your celebrity ambassadors?"
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“谁是你们的名人大使？”
10:52
And I say to them, "Last year we were fortunate enough
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我告诉他们，“去年我们有幸地
10:55
to have 450,000 celebrity ambassadors."
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有45万位名人大使。”
10:58
And they go, "What, what do you mean?"
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他们便会问，“什么，什么意思？”
10:59
And it's like, everything single person, every single Mo Bro
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就像是说，每一个人，每一个八字胡兄弟
11:02
and Mo Sista that participates in Movember
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八字胡姐妹，他们参加了八字胡十一月
11:05
is our celebrity ambassador, and that is so, so important
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都是我们的名人大使，他们非常重要
11:08
and fundamental to our success.
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是我们成功的关键
11:11
Now what I want to share with you is
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现在我想和你们分享的是
11:14
one of my most touching Movember moments,
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我一个最感动的八字胡十一月时刻
11:18
and it happened here in Toronto last year,
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它发生在去年，在多伦多这里
11:21
at the end of the campaign.
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在活动结束的时候
11:23
I was out with a team. It was the end of Movember.
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我和其中一帮人出去。八字胡十一月结束了
11:27
We'd had a great campaign, and to be honest, we'd had
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我们的活动很成功，老实说，我们
11:29
our fair share of beer that night, but I said,
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那晚喝了不少啤酒，但我说，
11:32
"You know what, I think we've got one more bar left in us." (Laughter)
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“我想我们还有一个酒吧得去。”（笑声）
11:36
So we piled into a taxi, and this is our taxi driver,
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我们就挤近的士，我们的的士司机在前面
11:39
and I was sitting in the back seat, and he turned around
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我坐在后座，他转过身
11:41
and said, "Where are you going?"
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问道，“你们去哪里？”
11:43
And I said, "Hang on, that is an amazing mustache."
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我说，“等一下，那八字胡漂亮极了。”
11:46
(Laughter)
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（笑声）
11:50
And he said, "I'm doing it for Movember." And I said,
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他说，“我为八字胡十一月留的”，然后我说，
11:52
"So am I." And I said, "Tell me your Movember story."
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“我也是”，我说道，“告诉我你的八字胡十一月故事吧。”
11:57
And he goes, "Listen, I know it's about men's health,
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他便说道，“嗯，我知道它是关于男性健康的。
11:59
I know it's about prostate cancer, but this is for breast cancer."
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我知道那是关于前列腺癌症，但我这胡子是为乳腺癌留的。”
12:02
And I said, "Okay, that's interesting."
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我说，“好，这个有意思。”
12:03
And he goes, "Last year, my mom passed away from breast cancer in Sri Lanka,
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他说，“去年，我妈妈因为乳腺癌在斯里兰卡去世了，
12:07
because we couldn't afford proper treatment for her,"
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因为我们无法为她负担适当的治疗，”
12:10
and he said, "This mustache is my tribute to my mom."
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他说道，“这八字胡是我向我妈表示致敬。”
12:15
And we sort of all choked up in the back of the taxi,
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我们都在的士后座哽咽起来
12:17
and I didn't tell him who I was, because I didn't think it was appropriate,
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我没有告诉他我是谁，因为我觉得那时不合适
12:20
and I just shook his hand and I said, "Thank you so much.
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我只是和他握手，说，“谢谢你。
12:22
Your mom would be so proud."
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你的妈妈会引以为荣的。”
12:23
And from that moment I realized that Movember
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从那一刻起我意识到八字胡十一月
12:25
is so much more than a mustache, having a joke.
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不止是蓄八字胡，不止是个玩笑
12:28
It's about each person coming to this platform,
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它让每个人通过这个平台
12:32
embracing it in their own way,
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用自己的方式接纳它
12:34
and being significant in their own life.
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并找到他们自己生命中的重要意义
12:37
For us now at Movember, we really focus on
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现在八字胡十一月会关注
12:42
three program areas, and having a true impact:
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三个项目领域，并有其深远影响：
12:47
awareness and education,
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意识和教育，
12:49
survivor support programs, and research.
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幸存者支持项目，和研究
12:52
Now we always focus, naturally, on how much we raise,
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现在我们常关注，很自然地，我们筹了多少钱
12:55
because it's a very tangible outcome, but for me,
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因为这是可以看见的结果，但对我来说
12:58
awareness and education is more important than the funds we raise,
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意识和教育比我们筹到基金还重要
13:03
because I know that is changing and saving lives today,
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因为我知道意识和教育才真的会改变和拯救生命
13:06
and it's probably best exampled by
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这里也许有一个最好的例子
13:08
a young guy that I met at South by Southwest
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我遇见了一个年轻人
13:11
in Austin, Texas, at the start of the year.
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年初的时候，在德州奥斯汀南方音乐节上
13:13
He came up to me and said, "Thank you for starting Movember."
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他向我走过来并说，“谢谢你创立了八字胡十一月。”
13:17
And I said, "Thank you for doing Movember."
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我说道，“谢谢你的参与。”
13:18
And I looked at him, and I was like, "I'm pretty sure you can't grow a mustache." (Laughter)
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然后我看着他，我想，“我非常确定你蓄不到八字胡。”（笑声）
13:22
And I said, "What's your Movember story?"
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我问道，“你的八字胡十一月故事是什么？”
13:25
And he said, "I grew the worst mustache ever." (Laughter)
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他便说道，“我长过最糟糕的八字胡。”（笑声）
13:29
"But I went home for Thanksgiving dinner, and pretty quickly
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“我回家参加感恩节聚餐，很快
13:31
the conversation around the table turned to
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餐桌的话题就转到了
13:33
what the hell was going on." (Laughter)
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我那胡子究竟是怎么回事。”（笑声）
13:37
"And we talked -- I talked to them about Movember,
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“然后我们就交谈起来—我和他们说起了八字胡十一月,
13:41
and then after that, my dad came up to me, and at the age
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然后，我爸过来和我说话，那时我正值
13:43
of 26, for the first time ever, I had a conversation with my dad
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26岁，第一次，我和我爸单对单探讨男性的健康
13:47
one on one about men's health. I had a conversation
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展开对话。我们探讨了
13:50
with my dad about prostate cancer, and I learned
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前列腺癌，我了解到
13:53
that my grandfather had prostate cancer
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我的爷爷患过前列腺癌
13:56
and I was able to share with my dad that he was
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我还和我爸提到
13:59
twice as likely to get that disease, and he didn't know that,
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他患病的机率是一般人的两倍，他对此并不知情
14:02
and he hadn't been getting screened for it."
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他也没有为此做过扫描检查。”
14:04
So now, that guy is getting screened for prostate cancer.
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于是，这个爸爸就去做前列腺癌症的扫描检查
14:08
So those conversations, getting men engaged in this,
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这些对话就让男士们参与到这件事里面来
14:11
at whatever age, is so critically important,
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不管是什么年龄，这是非常重要的
14:13
and in my view so much more important
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在我看来远远重要于
14:15
than the funds we raise.
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我们筹到的基金
14:18
Now to the funds we raise, and research,
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现在提到了我们筹到的基金，和研究
14:21
and how we're redefining research.
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以及我们怎么重新定义这些研究
14:24
We fund prostate cancer foundations now in 13 countries.
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我们现在为13个国家的前列腺癌症基金会筹款
14:29
We literally fund hundreds if not thousands of institutions
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我们真的为数百个，如果还没到数千个，机构筹款
14:32
and researchers around the world, and when we looked
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还为世界各地的研究员筹款，我们最近
14:35
at this more recently, we realized there's a real lack
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再研究了一下，我们意识到
14:39
of collaboration going on even within institutions,
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机构与机构之间缺乏真正的合作
14:43
let alone nationally, let alone globally, and this is not unique
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更不用说国家之间，或者全球合作了，这不只是
14:46
to prostate cancer. This is cancer research the world over.
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前列腺癌症的问题，全世界癌症研究的状况都如此
14:49
And so we said, right, we'd redefined charity. We need
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我们说，是的，我们重新定义了慈善机构。我们需要
14:53
to redefine the way these guys operate. How do we do that?
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重新定义这些机构之间的运作方式。我们怎么做呢？
14:57
So what we did was, we created a global action plan,
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我们做的就是，我们创立一个全球行动计划
15:00
and we're taking 10 percent of what's raised in each country
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我们把在每个国家筹款的10%抽出来
15:02
now and putting it into a global fund, and we've got
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放进全球基金里面，然后我们聚集
15:05
the best prostate cancer scientific minds in the world
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全世界最优秀的前列腺癌症科学精英
15:07
that look after that fund,
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看好那个基金
15:10
and they come together each year and identify
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他们每年会聚集起来并确认
15:12
the number one priority,
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首要任务
15:15
and that, last year, was getting a better screening test.
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去年是要把扫描检查做得更好
15:19
So they identified that as a priority, and then
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他们确定要优先考虑这个问题，然后
15:21
they've got and recruited now 300 researchers
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他们就招了300个研究员
15:24
from around the world that are studying that topic,
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他们是来自世界各地，研究这个问题的人
15:26
essentially the same topic.
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也就是研究同一个问题
15:28
So now we're funding them to the tune of about
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所以现在我们向他们提供
15:30
five or six million dollars to collaborate
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大约500到600万元让他们合作
15:33
and bringing them together, and that's a unique thing
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让他们聚集起来，这是很有意义的事
15:35
in the cancer world, and we know, through that collaboration,
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对于癌症世界而言，我们知道，通过那些合作
15:38
it will accelerate outcomes.
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可以加快成果
15:42
And that's how we're redefining the research world.
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我们就是这样重新定义研究领域
15:48
So, what I know about my Movember journey is that,
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我认为我的八字胡十一月历程
15:55
with a really creative idea,
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本着非常创新的构想
15:58
with passion, with persistence, and a lot of patience,
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本着热情，坚持不懈，和巨大的耐心
16:02
four mates, four mustaches,
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我们四个人，四撇八字胡
16:05
can inspire a room full of people,
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可以启发一屋子的人
16:08
and that room full of people can go on and inspire a city,
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而那满屋子的人可以将之推广，启发一个城市
16:11
and that city is Melbourne, my home.
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那城市就是墨尔本，我的家乡
16:13
And that city can go on and inspire a state, and that state
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那个城市可以继续推广下去，启发一个州，那个州
16:16
can go on and inspire a nation, and beyond that,
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继续推广，启发一个国家，而由此
16:20
you can create a global movement
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你可以发起一个全球运动
16:22
that is changing the face of men's health.
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而这项运动会改变男性健康面貌
16:25
My name is Adam Garone, and that's my story.
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我的名字是亚当加罗内（Adam Garone），这就是我的故事.
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Thank you. (Applause)
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谢谢（掌声）
ABOUT THE SPEAKER
Adam Garone - Moustache activistA co-founder of Movember, Adam Garone aims to change the face of men's health.
Why you should listen
With a background in web and mobile marketing, Australian native Adam Garone's career took a left turn in 2003 when his brother challenged him to grow out a moustache. The two wondered if they could bring the moustache back in vogue and, in the process, raise awareness for men's health along with money for prostate cancer research. Thus began the Movember movement. Garone serves as CEO.
The Movember challenge is simple: men begin November 1st clean shaven and, for the next 30 days, grow out their moustaches while seeking out sponsorship for their efforts. The proceeds go to the Prostate Cancer Foundation as well as Livestrong. In 2011, Movember raised $126 million in 14 countries.
Adam Garone | Speaker | TED.com