TED2010
Omar Ahmad: Political change with pen and paper
Omar Ahmad: Političke promjene s olovkom i papirom
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Političari su čudnovata stvorenja, kaže političar Omar Ahmad. I najbolji način da ih uključite u vašu borbu za zaštitu životinja jest mjesečno pisanje pisama. Ahmad nam pokazuje zašto je staromodni način komunikacije učinkovitiji od e-pošte, telefona ili čak ispisivanja čeka - i dijeli četiri jednostavna koraka za pisanje pisama koja imaju efekt.
Omar Ahmad - Technologist, city councilman
An internet infrastructure maven and activist, Omar Ahmad was the mayor of San Carlos, California. Full bio
An internet infrastructure maven and activist, Omar Ahmad was the mayor of San Carlos, California. Full bio
Double-click the English transcript below to play the video.
00:15
One of the things that
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Jedna od stvari koja
00:17
defines a TEDster
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definira TEDovca
00:19
is you've taken your passion,
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jest da ste vi uzeli svoju strast,
00:21
and you've turned it into stewardship.
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i pretvorili je u vođenje.
00:23
You actually put action to the issues you care about.
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Aktivni ste oko stvari do kojih vam je stalo.
00:26
But what you're going to find eventually is
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Ali ono što ćete s vremenom spoznati jest
00:28
you may need to actually get elected officials
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kako ćete jednom možda trebati tražiti izabrane dužnosnike
00:30
to help you out.
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da vam pripomognu.
00:32
So, how do you do that?
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Dakle, kako ćete to napraviti?
00:34
One of the things I should probably tell you is,
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Jedna od stvari koje bih vam vjerojatno trebao reći jest,
00:36
I worked for the Discovery Channel early in my career,
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radio za Discovery Channel ranije u karijeri,
00:39
and that sort of warped my framework.
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i to je na određeni način definiralo moj način rada.
00:41
So, when you start to think about politicians,
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Kada započnete razmišljati o političarima,
00:44
you've got to realize these are strange creatures.
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morate shvatiti kako su oni čudnovata stvorenja.
00:47
Other than the fact that they can't tell directions,
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Osim činjenice kako vam ne mogu reći pravac,
00:49
and they have very strange breeding habits,
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i da imaju jako čudne navike uzgoja,
00:52
how do you actually work with these things? (Laughter)
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kako zapravo možete raditi s njima?
00:56
What we need to understand is:
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Ono što moramo razumjeti jest:
00:58
What drives the political creature?
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što pokreće ta politička stvorenja?
01:00
And there are two things that are primary in a politician's heart:
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I postoje dvije stvari koje su bitne srcu političara.
01:03
One is reputation and influence.
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Jedna, njihova reputacija i utjecaj.
01:05
These are the primary tools by which
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To su ključni alati kroz koje
01:07
a politician can do his job.
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političar može obaviti svoj posao.
01:09
The second one -- unlike most animals,
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Drugo, suprotno od većine životinja,
01:11
which is survival of the species --
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što je održavanje vrste,
01:13
this is preservation of self.
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jest očuvanje samoga sebe.
01:15
Now you may think it's money,
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Možda ste pomislili na novac,
01:17
but that's actually sort of a proxy
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ali to je zapravo neka vrsta posrednika
01:19
to what I can do to preserve myself.
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prema onome što mogu učiniti da se očuvam.
01:22
Now, the challenge with you moving your issue forward
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Sad, izazov u guranju vlastitog problema naprijed
01:25
is these animals are getting broadcast to all the time.
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jest što se te životinje emitiraju stalno.
01:29
So, what doesn't work, in terms of getting your issue to be important?
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Dakle, što ne funkcionira, ako želite podići važnost svom problemu?
01:32
You can send them an email.
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Možete im poslati e-poštu.
01:34
Well, unfortunately, I've got so many
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Na nesreću, imam toliko puno
01:36
Viagra ads coming at me,
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Viagra spama koji mi dolazi,
01:38
your email is lost.
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da se vaša e-pošta zagubi.
01:40
It doesn't matter, it's spam.
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Nema veze, to je spam.
01:42
How about you get on the phone?
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Što je s telefonskim pozivom?
01:44
Well, chances are I've got a droid who's picking up the phone,
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Postoji mogućnost da imam droida koji se javlja na telefon,
01:46
"Yes, they called, and they said they didn't like it."
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"Da, zvali su, i rekli su kako im se ne sviđa."
01:48
That doesn't move.
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To nikoga ne pokreće.
01:50
Face to face would work,
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Lice u lice bi funkcioniralo,
01:52
but it's hard to set it up.
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ali to je teško organizirati.
01:54
It's hard to get the context and actually get the communication to work.
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Teško je stvoriti kontekst i osigurati da komunikacija funkcionira.
01:57
Yes, contributions actually do make a difference
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Da, doprinosi u stvari rade razliku,
02:00
and they set a context for having a conversation,
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i oni stvaraju kontekst za komunikaciju,
02:02
but it takes some time to build up.
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ali im je potrebno neko vrijeme da se izgrade.
02:04
So what actually works?
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Što u stvari funkcionira?
02:06
And the answer is rather strange.
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I odgovor je prilično čudan.
02:08
It's a letter.
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Pismo.
02:10
We live in a digital world,
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Živimo u digitalnom dobu,
02:12
but we're fairly analog creatures.
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ali smo prilično analogna stvorenja.
02:14
Letters actually work.
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Pisma zapravo funkcioniraju.
02:16
Even the top dog himself
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Čak i glavni čovjek osobno
02:18
takes time every day to read 10 letters
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uzme si vrijeme svaki dan i pročita 10 pisama
02:20
that are picked out by staff.
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koja su izabrala njegovi pomoćnici.
02:22
I can tell you that every official that I've ever worked with
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Mogu vam reći kako će svaki službenik s kojim sam radio
02:25
will tell you about the letters they get
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rado pričati o pismima koja su dobili
02:27
and what they mean.
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i što su ona značila.
02:29
So, how are you going to write your letter?
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Dakle, kako ćete napisati svoje pismo?
02:31
First of all, you're going to pick up an analog device: a pen.
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Prije svega, izabrat ćete analogni uređaj, pisalo.
02:36
I know these are tough, and you may have a hard time
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Znam kako je ovo teško, i da ste imali možda poteškoća
02:38
getting your hand bent around it, (Laughter)
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saviti svoju ruku oko nje,
02:40
but this is actually critical.
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ali ovo je zapravo ključno.
02:42
And it is critical that
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A ključno je
02:44
you actually handwrite your letter.
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što zapravo svojom rukom pišete pismo.
02:46
It is so novel to see this,
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To je jako romantično vidjeti,
02:48
that somebody actually picked up an analog device
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kada netko uzme analognu napravu
02:50
and has written to me.
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i napiše mi nešto.
02:52
Second of all, I'm going to recommend that
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Drugo, preporučit ću vam
02:54
you get into a proactive stance
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da zauzmete proaktivan stav
02:56
and write to your elected officials at least once a month.
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i pišete svojim izabranim službenicima barem jednom mjesečno.
02:58
Here's my promise to you:
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Ovdje je moje obećanje.
03:00
If you are consistent and do this,
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Ako ste dosljedni i to radite,
03:02
within three months the elected official will start calling you
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unutar tri mjeseca izabrani službenik će početi zvati vas
03:04
when that issue comes up and say, "What do you think?"
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i kada to pitanje postane aktualno, reći će vam, "Što vi mislite?"
03:07
Now, I'm going to give you
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Sada ću vam dati
03:09
a four paragraph format to work with.
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formu od četiri odlomka na kojoj možete raditi.
03:12
Now, when you approach these animals,
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Kad prilazite tim životinjama,
03:15
you need to understand there's a dangerous end to them,
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morate razumjeti, one imaju opasne dijelove,
03:18
and you also need to approach them
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i morate im pristupiti
03:20
with some level of respect and a little bit of wariness.
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s određenom razinom poštivanja i malo opreza.
03:23
So in paragraph number one,
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Dakle, u prvom odlomku,
03:25
what I'm going to tell you to do is very simply this:
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ono što ću vam reći da napravite jest jednostavno ovo:
03:28
You appreciate them.
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cijenite ih.
03:30
You may not appreciate the person, you may not appreciate anything else,
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Možda ne cijenite osobu, možda ne cijenite ništa drugo,
03:32
but maybe you appreciate the fact that they've got a tough gig.
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ali možda trebati cijeniti činjenicu kako imaju težak posao.
03:34
When animals are going to make a point, they make the point.
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Kad životinje žele ukazati na nešto, one to naprave.
03:36
They don't spend a lot of time dicking around.
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One ne provedu previše vremena zezajući se okolo.
03:38
So, here you go. (Laughter)
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Dakle, evo ga.
03:40
Paragraph number two:
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Odlomak broj dva,
03:42
You may actually have to just get very blunt
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možda ćete morati biti jako direktni
03:44
and say what's really on your mind.
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i reći ono što vam je stvarno na pameti.
03:47
When you do this,
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Kada to napravite,
03:49
don't attack people;
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ne napadajte ljude,
03:51
you attack tactics.
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napadnite taktiku.
03:53
Ad hominem attacks will get you nowhere.
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Ad hominem napadi vas neće nigdje dovesti.
03:55
Paragraph number three:
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Odlomak broj tri:
03:57
When animals are attacked or cornered,
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kad su životinje napadnute ili stjerane u kut,
03:59
they will fight to the death,
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one će se boriti do smrti,
04:01
so you have to give them an exit.
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zato im morate omogućiti izlaz.
04:03
Most of the time, if they have an exit strategy, they should take it.
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U većini slučajeva, ako imaju izlaznu strategiju, oni će je uzeti.
04:06
"Obviously, you're intelligent.
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Očigledno, vi ste inteligentni.
04:08
If you had the right information,
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Ako imate pravu informaciju,
04:10
you would have done the right thing." (Laughter)
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napravili biste pravu stvar.
04:12
Lastly, you want to be the nurturing agent.
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Konačno, želite biti onaj koji njeguje,
04:15
You're the safe place to come in to.
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vi ste sigurno mjesto kojem dolaze.
04:18
So, in paragraph number four,
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Tako, u četvrtom odlomku,
04:20
you're going to tell people,
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reći ćete ljudima,
04:22
"If no one is providing you with this information, let me help." (Laughter)
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"Ako vam nitko ne osigurava tu informaciju, dozvolite da vam ja pomognem."
04:26
Animals do displays. They do two things:
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Životinje se pokazuju. One rade dvije stvari.
04:28
They warn you or they try to attract you
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One vas upozore ili vas pokušaju privući
04:30
and say, "We need to mate."
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i kažu, "Trebamo se pariti."
04:34
You're going to do that by the way you sign your letter.
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To ćete napraviti tako što ćete potpisati svoje pismo.
04:36
You do a number of things: you're a vice president,
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Radite jako puno stvari, vi ste potpredsjednik,
04:38
you volunteer, you do something else.
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volonter, radite nešto drugo.
04:40
Why is is this important?
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Zašto je to važno?
04:42
Because this establishes the two
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Zato jer uspostavlja dva
04:44
primary criteria for the political creature:
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primarna kriterija za politička stvorenja,
04:46
that you have influence in a large sphere,
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imate utjecaj na šire okruženje,
04:49
and that my preservation depends on you.
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i da moje očuvanje ovisi o vama.
04:52
Here is one very quick hack,
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Ovdje je jedan jako brzi savjet,
04:54
especially for the feds in the audience.
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posebno za federalce u publici.
04:56
Here's how you mail your letter.
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Evo kako šaljete svoje pismo.
04:58
First of all, you send the original to the district office.
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Prije svega, original šaljete područnom uredu,
05:01
So, you send the copy to the main office.
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a kopiju šaljete u glavni ured.
05:04
If they follow protocol, they'll pick up the phone and say, "Hey, do you have the original?"
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Ako prate protokol, onda će podići telefon i reći, "Imaš li ti original?"
05:07
Then some droid in the back puts the name on a tickler
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Onda neki robot u pozadini stavi ime na naljepnicu
05:09
and says, "Oh, this is an important letter."
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i kaže, "O, ovo je važno pismo."
05:12
And you actually get into the folder
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I onda zapravo dospijevate u fascikl,
05:14
that the elected official actually has to read.
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koji izabrani službenik mora pročitati.
05:17
So, what your letter means:
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Što vaše pismo znači?
05:19
I've got to tell you, we are all in a party,
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Moram vam reći, svi smo na tulumu,
05:22
and political officials are the pinatas.
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a politički izabranici su pinjate.
05:24
(Laughter)
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(Smijeh)
05:29
We are harangued, lectured to,
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Ocjenjuju nas, drže nam predavanja,
05:31
sold, marketed,
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prodaju, promoviraju,
05:33
but a letter is actually one of the few times
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ali pismo je jedno od stvari
05:35
that we have honest communication.
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putem kojeg imamo iskrenu komunikaciju.
05:37
I got this letter when I was first elected,
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Ovo sam pismo dobio kada sam ja prvi put izabran,
05:39
and I still carry it to
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i dalje ga nosim
05:41
every council meeting I go to.
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na svaki sastanak vijeća na koji idem.
05:43
This is an opportunity at real dialogue,
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To je prilika za stvarni dijalog.
05:46
and if you have stewardship
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I ako ste vođa
05:48
and want to communicate,
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i želite komunicirati
05:50
that dialogue is incredibly powerful.
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taj dijalog je nevjerojatno moćan.
05:52
So when you do that, here's what I can promise:
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Kada to napravite, evo što vam mogu obećati:
05:55
You're going to be the 800 pound gorilla in the forest.
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biti ćete gorila od 400 kilograma u šumi.
05:57
Get writing.
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Počnite pisati.
05:59
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Omar Ahmad - Technologist, city councilmanAn internet infrastructure maven and activist, Omar Ahmad was the mayor of San Carlos, California.
Why you should listen
Omar Ahmad was the co-founder and CEO of SynCH Energy Corporation, a renewable energy startup. Prior to founding SynCH Energy, Ahmad founded TrustedID and Logictier and served in key leadership positions for such companies as Grand Central Communications, Napster, Netscape, @Home Network and Discovery Channel Online.
Ahmad was the mayor of the City of San Carlos, after serving for many years on the City Council of this Silicon Valley town. His policy focus centered on budget reform and fiscal sustainability.
Omar Ahmad | Speaker | TED.com