TED@NYC
Dan Barasch: A park underneath the hustle and bustle of New York City
Den Baraš (Dan Barasch): Park pod njujorškom hukom i bukom
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Den Baraš i Džejms Remzi imaju ludi plan - da sagrade park ispunjen zelenilom, ispod Njujorka. Njih dvojica grade Loulajn, podzemni zeleni prostor, veličine fudbalskog terena. Grade ga na tramvajskoj okretnici, zatvorenoj 1948, koristeći tehnologiju koja sakuplja sunčeve zrake s površine i usmerava ih ispod zemlje. To je park koji može da buja čak i zimi.
Dan Barasch - Strategist
Dan Barasch’s grandmother grew up in New York’s Lower East Side. Now, he’s building an underground park in her old neighborhood, where greenspace is limited. Full bio
Dan Barasch’s grandmother grew up in New York’s Lower East Side. Now, he’s building an underground park in her old neighborhood, where greenspace is limited. Full bio
Double-click the English transcript below to play the video.
00:12
My dream is to build the world's first
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Moj san je da sagradim prvi svetski
00:14
underground park in New York City.
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podzemni park u Njujorku.
00:17
Now, why would someone want
to build an underground park,
to build an underground park,
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Sad, zašto bi neko želeo
da sagradi podzemni park
da sagradi podzemni park
00:19
and why in New York City?
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i zašto u Njujorku?
00:23
These three tough little buggers
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Ova tri malena bandita
00:24
are, on the left, my grandmother, age five,
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su, s leva, moja baka,
kad joj je bilo pet godina,
kad joj je bilo pet godina,
00:27
and then her sister and brother,
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i njena sestra i brat,
00:29
ages 11 and nine.
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imali su 11 i devet godina.
00:30
This photo was taken just before they left
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Ova fotografija je napravljena
00:32
from Italy to immigrate to the United States,
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pred njihovu emigraciju iz Italije u SAD,
00:35
just about a century ago.
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tačno pre jednog veka.
00:37
And like many immigrants at the time,
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I kao većina emigranata tada
00:39
they arrived on the Lower East Side
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stigli su u Donji Ist sajd
00:41
in New York City
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u Njujorku
00:42
and they encountered a crazy melting pot.
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i zatekli su mahnito stapanje kultura.
Kod njihove generacije je divno
00:45
What was amazing about their generation
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00:46
was that they were not only building new lives
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to što oni nisu samo
iznova gradili svoje živote
iznova gradili svoje živote
00:49
in this new, unfamiliar area,
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u ovoj novoj, nepoznatoj sredini,
00:51
but they were also literally building the city.
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oni su takođe, doslovno gradili grad.
00:54
I've always been fascinated by those decades
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Oduvek su me fascinirale te decenije
00:56
and by that history,
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i ta istorija,
00:57
and I would often beg my grandmother
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i često bih molio baku
01:00
to tell me as many stories as possible
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da mi priča što više priča
01:01
about the old New York.
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o starom Njujorku.
01:03
But she would often just shrug it off,
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Ali ona bi samo slegnula ramenima,
01:06
tell me to eat more meatballs, more pasta,
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rekla bi mi da jedem
još ćufti, još testenine,
još ćufti, još testenine,
01:08
and so I very rarely got
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i tako sam retko slušao
01:10
any of the history that I wanted to hear about.
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bilo šta o istoriji
o kojoj sam želeo da slušam.
o kojoj sam želeo da slušam.
01:13
The New York City that I encountered
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Njujork koji sam zatekao
01:14
felt pretty built up.
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izgledao je prilično izgrađeno.
01:16
I always knew as a kid that I wanted
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Znao sam još od malena da želim
01:18
to make a difference, and to somehow
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da budem značajan i da nekako
01:20
make the world more beautiful, more interesting
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učinim svet lepšim, interesantnijim
01:22
and more just.
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i pravednijim.
01:23
I just didn't really know how.
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Samo što nisam zaista znao kako.
Prvo sam želeo da radim u inostranstvu,
01:25
At first, I thought I wanted to go work abroad,
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01:26
so I took a job with UNICEF in Kenya.
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pa sam se zaposlio pri UNICEF-u u Keniji.
01:29
But it felt weird to me that I knew more about
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Ali bilo mi je neobično da poznajem bolje
01:31
local Kenyan politics than the
politics of my own hometown.
politics of my own hometown.
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lokalnu politiku Kenije
nego politiku svog rodnog grada.
nego politiku svog rodnog grada.
01:35
I took a job with the City of New York,
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Zaposlio sam se u njujorškoj opštini,
01:37
but very quickly felt frustrated
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ali me je brzo iznervirala
01:39
with the slowness of government bureaucracy.
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sporost državne birokratije.
01:42
I even took a job at Google,
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Čak sam radio i u Guglu,
01:44
where very fast I drank the Kool-Aid
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gde sam se brzo stopio sa sredinom
01:47
and believed almost wholeheartedly
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i verovao sam gotovo svesrdno
01:48
that technology could solve all social problems.
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da tehnologija može da reši
sve društvene probleme.
sve društvene probleme.
01:52
But I still didn't feel like I was
making the world a better place.
making the world a better place.
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Ali i dalje nisam imao osećaj
da menjam svet na bolje.
da menjam svet na bolje.
01:55
It was in 2009 that my friend
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Godine 2009. mi je moj prijatelj
01:57
and now business partner James Ramsey
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i sadašnji poslovni partner, Džejms Remzi
01:59
alerted me to the location of a pretty spectacular site,
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skrenuo pažnju na lokaciju,
na spektakularnom mestu,
na spektakularnom mestu,
02:02
which is this.
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to je ovo mesto.
02:04
This is the former trolley terminal
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Ovo je nekadašnja tramvajska okretnica
koja je bila depo za putnike
02:06
that was the depot for passengers
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02:08
traveling over the Williamsburg Bridge
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koji su išli preko mosta Vilijamsburg,
02:10
from Brooklyn to Manhattan,
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od Bruklina do Menhetna.
02:12
and it was open between 1908 and 1948,
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Bila je otvorena između 1908. i 1948,
02:15
just around the time when my grandparents were
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baš u vreme kada su moji baka i deka
02:18
living right in the area.
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živeli u toj sredini.
02:19
And we learned also that the site
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Saznali smo takođe da je mesto
02:21
was entirely abandoned in 1948.
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u potpunosti napušteno 1948.
02:24
Fascinated by this discovery,
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Fascinirani ovim otkrićem,
02:26
we begged the authorities to draw us into the space,
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molili smo vlasti da nas puste
unutar tog prostora
unutar tog prostora
02:29
and we finally got a tour,
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i konačno su nas sproveli,
02:31
and this is what we saw.
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a evo šta smo videli.
02:33
Now, this photo doesn't really do it justice.
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Ova fotografija nije veran prikaz.
02:35
It's kind of hard to imagine the unbelievably magical
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Teško je zamisliti
taj neverovatno magični osećaj
taj neverovatno magični osećaj
02:37
feeling that you have when you get in this space.
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koji vam se javi dok ste unutra.
02:40
It's a football field of unused land
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To je neiskorišćeno zemljište
veličine terena za američki fudbal,
veličine terena za američki fudbal,
02:43
immediately below a very crowded area of the city,
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odmah ispod prenaseljenog dela grada.
02:47
and it almost feels like you're Indiana Jones
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Gotovo da se osećate poput Indijane Džonsa
02:49
on an archaeological dig,
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na arheološkoj iskopini,
02:51
and all the details are all still there.
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svi detalji su još uvek tu.
02:52
It's really pretty remarkable.
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Zaista je prilično izuzetno.
02:54
Now, the site itself is located at the very heart
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Sam prostor je smešten u samom srcu
02:57
of the Lower East Side,
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Donjeg Ist sajda,
02:59
and today it still remains one of the most
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to je i dan danas jedan
03:00
crowded neighborhoods in the city.
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od najgušće naseljenih delova grada.
Njujork ima dve trećine zelenog prostora
03:02
New York City has two thirds the green space
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03:04
per resident as other big cities,
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po stanovniku,
u odnosu na druge velike gradove,
u odnosu na druge velike gradove,
03:06
and this neighborhood as one tenth the green space.
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a ovaj kvart ima
jednu desetinu zelenog prostora.
jednu desetinu zelenog prostora.
03:09
So we immediately started thinking about how we
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Zato smo odmah počeli da razmišljamo
03:11
could take this site and turn it into something
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kako da ovaj prostor pretvorimo u nešto
03:13
that could be used for the public,
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korisno za javnost,
03:15
but also could potentially even be green.
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ali i nešto što bi
čak moglo da bude i zeleno.
čak moglo da bude i zeleno.
03:17
Our plan, in a nutshell,
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Naš plan, ukratko,
03:19
is to draw natural sunlight underground
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je da dovedemo sunčevu svetlost pod zemlju
03:21
using a simple system that
harvests sunlight above the street,
harvests sunlight above the street,
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koristeći jednostavan sistem,
koji bi sakupljao svetlost na površini
koji bi sakupljao svetlost na površini
03:24
directs it below the city sidewalks,
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preusmeravao je pod gradske trotoare
i tako omogućio biljkama i drveću da rastu
03:27
and would allow plants and trees to grow
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03:29
with the light that's directed underneath.
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uz pomoć svetlosti
koja je preusmerena u podzemlje.
koja je preusmerena u podzemlje.
03:31
With this approach, you could take a site
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Ovim pristupom, možete uzeti prostor
03:33
that looks like this today
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koji danas izgleda ovako
03:35
and transform it into something
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i pretvoriti ga u nešto
03:37
that looks like this.
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što izgleda ovako.
03:39
In 2011, we first released some of these images,
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Objavili smo neke od ovih slika 2011.
03:43
and what was funny was,
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i smešno je
03:45
a lot of people said to us, "Oh, it kind of looks
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koliko ljudi nam je reklo:
"Oh, nekako liči
"Oh, nekako liči
03:47
like the High Line underground."
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na podzemni Haj lajn."
03:49
And so what our nickname ended up becoming,
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Tako smo dobili nadimak,
03:53
and what ended up sticking,
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koji se na kraju primio,
03:55
was the Lowline, so the Lowline was born.
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Loulajn, tako je rođen Loulajn.
03:58
What was also clear was that people really wanted
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Bilo je jasno takođe, da ljudi žele
03:59
to know a lot more about how the technology
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da znaju mnogo više o tehnologiji,
04:01
would look and feel,
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njenom izgledu i ugođaju,
04:03
and that there was really much more interest in this
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i zainteresovanost za ovo
04:05
than we had ever thought possible.
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je premašila naša očekivanja.
04:07
So, like a crazy person, I decided to quit my job
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Pa sam, poput ludaka,
odlučio da napustim posao
odlučio da napustim posao
04:09
and focus entirely on this project.
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i da se u potpunosti
posvetim ovom projektu.
posvetim ovom projektu.
04:11
Here is us with our team
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Ovo smo mi s našim timom,
04:13
putting together a technology demonstration
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pripremamo prezentaciju tehnologije
04:16
in a warehouse.
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u skladištu.
04:18
Here's the underbelly of this solar canopy
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Ovo je unutrašnjost ove solarne kupole
04:21
which we built to show the technology.
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koju smo sagradili
da pokažemo tehnologiju.
da pokažemo tehnologiju.
04:23
You can see the six solar collectors at the center there.
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Možete da vidite šest solarnih kolektora
tamo u centru.
tamo u centru.
04:26
And here's the full exhibit all put together
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A ovde je celokupna izložba,
sve je sastavljeno
sve je sastavljeno
04:29
in this warehouse.
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u ovom skladištu.
04:30
You can see the solar canopy overhead,
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Možete da vidite solarnu kupolu iznad,
04:32
the light streaming in,
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svetlost kako teče unutra
04:33
and this entirely live green space below.
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i ovaj, u potpunosti zeleni prostor ispod.
04:36
So in the course of just a few weeks,
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Za samo nekoliko nedelja,
04:37
tens of thousands of people came to see our exhibit,
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na desetine hiljada ljudi
došlo je da vidi našu izložbu
došlo je da vidi našu izložbu
04:41
and since that time, we've grown
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i od tada je došlo do porasta
04:42
our numbers of supporters both locally
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među našim sledbenicima, kako lokalno,
04:45
and among design enthusiasts all over the world.
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tako i među dizajnerskim entuzijastama
širom sveta.
širom sveta.
04:47
Here's a rendering of the neighborhood
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Ovo je prikaz kvarta,
04:49
just immediately above the Line's site,
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odmah iznad Lajn područja,
04:52
and a rendering of how it will look
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prikaz toga kako će izgledati
04:54
after major redevelopment that is coming
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nakon ozbiljnog renoviranja koje se sprema
04:56
over the course of the next 10 years.
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u narednih deset godina.
04:58
Notice how crowded the neighborhood still feels
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Primećujete da i dalje izgleda natrpano
05:00
and how there's really a lack of green space.
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i da zaista nedostaju zelene površine.
05:02
So what we're proposing is really something that will
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Mi predlažemo nešto što će zaista
05:05
add one football field of green space
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da doda zelenu površinu
veličine terena za američki fudbal
veličine terena za američki fudbal
05:09
underneath this neighborhood, but more importantly
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ispod ovog kvarta, ali još značajnije je
05:12
will introduce a really community-driven focus
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da će skrenuti pažnju na zajednicu
05:14
in a rapidly gentrifying area.
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u oblasti koja se ubrzano unapređuje.
05:16
And right now, we're focusing very closely
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Trenutno smo usredsređeni
05:18
on how we engage with the City of New York
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na to kako da zainteresujemo
gradsku opštinu
gradsku opštinu
05:21
on really transforming the overall ecosystem
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da uistinu preobratimo celokupni ekosistem
05:24
in an integrated way.
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na integrisan način.
05:26
Here's our rendering of how we would actually
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Ovo je naš prikaz toga kako ćemo
05:28
invite people into the space itself.
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zapravo da privučemo ljude u sam prostor.
05:30
So here you see this iconic entrance
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Ovde vidite simboličan ulaz,
05:32
in which we would literally peel up the street
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gde ćemo bukvalno da oljuštimo ulicu
05:34
and reveal the historical layers of the city,
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i razotkrijemo istorijske slojeve grada
05:37
and invite people into this warm underground space.
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i pozovemo ljude
u ovaj topli, podzemni prostor.
u ovaj topli, podzemni prostor.
05:40
In the middle of winter, when it's
absolutely freezing outside,
absolutely freezing outside,
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Usred zime,
kada se sve prosto ledi napolju,
kada se sve prosto ledi napolju,
05:43
the last place you'd want to go would be
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poslednje mesto za odlazak
05:44
an outdoor space or outdoor park.
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bio bi vanjski prostor ili vanjski park.
05:46
The Lowline would really be a four-season space
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Loulajn bi uistinu bio mesto za sva doba
05:48
and a respite for the city.
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i predah za građane.
05:51
So I like to think that the Lowline actually brings
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Volim da mislim kako Loulajn zapravo
05:53
my own family's story full circle.
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zaokružuje priču moje porodice.
05:55
If my grandparents and my parents were really
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Ako su moji baka i deka i moji roditelji
05:57
focused on building the city up and out,
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bili usredsređeni na građenje
i proširenje grada,
i proširenje grada,
mislim da je moja generacija
usmerena na preuzimanje
usmerena na preuzimanje
06:01
I think my generation is focused on reclaiming
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06:03
the spaces that we already have,
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prostora koji već imamo,
06:05
rediscovering our shared history,
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na ponovno otkrivanje
istorije koju delimo
istorije koju delimo
06:07
and reimagining how we can make our communities
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i na novu viziju toga
kako da učinimo našu zajednicu
kako da učinimo našu zajednicu
06:09
more interesting, more beautiful and more just.
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zanimljivijom, lepšom i pravednijom.
06:12
Thanks.
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Hvala.
06:14
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Dan Barasch - StrategistDan Barasch’s grandmother grew up in New York’s Lower East Side. Now, he’s building an underground park in her old neighborhood, where greenspace is limited.
Why you should listen
Dan Barasch is the co-founder and executive director of the Lowline, an underground park that is being developed underneath the streets of New York City—in the Williamsburg Bridge Trolley Terminal. In use from 1908 to 1948, this terminal is now abandoned. The Lowline will be a one-acre park in a neighborhood where greenspace is hard to come by. The project uses innovative solar technology to capture light above ground and distribute it below, making it a space that can be used in all four seasons. Once a wild idea, the project got a big boost on Kickstarter, raising more than $155,000 for its development in 2012. The project promises to be the inverse of New York's High Line.
Barasch has long known that he wanted to make a difference, but for years, wasn't quite sure how to go about doing that. Before he left his job to work fultime on the Lowline, he led strategic partnerships at PopTech; held multiple roles at Google; and worked in small business development in New York City government. He also consulted for UNICEF in Nairobi and with the 9/11 Survivors’ Fund in Washington DC. He began his career at the World Affairs Council in San Francisco, co-producing the weekly NPR show “It’s Your World.”
Dan Barasch | Speaker | TED.com