TEDGlobal 2014
Dave Troy: Social maps that reveal a city's intersections — and separations
Dejv Troj (Dave Troy): Društvene mape koje otkrivaju tačke presecanja i odvajanja jednog grada
Filmed:
Readability: 4.2
1,360,205 views
Svaki grad ima svoje komšiluke, grupe i klubove, skrivene linije koje spajaju i razdvajaju ljude iz istog grada. Šta možemo naučiti o gradovima iz gledanja u to šta ljudi dele na internetu? Počevši sa svojim rodnim gradom Baltimorom, Dejv Troj stvara sliku toga šta tvitovi žitelja jednog grada otkrivaju o tome ko živi tamo, sa kime ti ljudi pričaju, a sa kime ne.
Dave Troy - Technologist
The co-host of TEDxMidAtlantic, Dave Troy is a serial entrepreneur and a data-viz fan. Full bio
The co-host of TEDxMidAtlantic, Dave Troy is a serial entrepreneur and a data-viz fan. Full bio
Double-click the English transcript below to play the video.
00:12
When we think about mapping cities,
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Kada mislimo na mapiranje gradova,
00:14
we tend to think about roads
and streets and buildings,
and streets and buildings,
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obično mislimo o putevima,
ulicama i zgradama
ulicama i zgradama
00:17
and the settlement narrative
that led to their creation,
that led to their creation,
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i narativu o selidbi koji je doveo
do ovih ulica i zgrada,
do ovih ulica i zgrada,
00:20
or you might think about
the bold vision of an urban designer,
the bold vision of an urban designer,
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ili možda mislimo
o hrabroj viziji urbaniste,
o hrabroj viziji urbaniste,
ali postoje drugi načini
da se misli o mapiranju gradova
da se misli o mapiranju gradova
00:22
but there's other ways
to think about mapping cities
to think about mapping cities
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00:25
and how they got to be made.
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i kako su oni nastali.
00:27
Today, I want to show you
a new kind of map.
a new kind of map.
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Danas želim da vam pokažem
novu vrstu mape.
novu vrstu mape.
00:29
This is not a geographic map.
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Ovo nije geografska mapa.
00:31
This is a map of the relationships
between people in my hometown
between people in my hometown
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Ovo je mapa veza između ljudi
u mom rodnom gradu,
u mom rodnom gradu,
00:34
of Baltimore, Maryland,
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Baltimoru u Merilendu
00:35
and what you can see here is that
each dot represents a person,
each dot represents a person,
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i ovde možete videti
da svaka tačka predstavlja osobu,
da svaka tačka predstavlja osobu,
00:40
each line represents a relationship
between those people,
between those people,
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svaka linija vezu između tih ljudi,
00:43
and each color represents a community
within the network.
within the network.
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a svaka boja predstavlja zajednicu
unutar te mreže.
unutar te mreže.
00:46
Now, I'm here on the green side,
down on the far right where the geeks are,
down on the far right where the geeks are,
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Ja sam ovde na zelenoj strani,
dole desno sa štreberima,
dole desno sa štreberima,
00:51
and TEDx also is down
on the far right. (Laughter)
on the far right. (Laughter)
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a TEDx je takođe dole desno.
(Smeh)
(Smeh)
00:55
Now, on the other side of the network,
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Sa druge strane mreže su uglavnom
00:58
you tend to have primarily
African-American and Latino folks
African-American and Latino folks
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Afro-amerikanci i Latino-amerikanci
01:01
who are really concerned about somewhat
different things than the geeks are,
different things than the geeks are,
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koje zaista interesuju
donekle drugačije stvari od štrebera,
donekle drugačije stvari od štrebera,
01:04
but just to give some sense,
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ali čisto radi ilustracije,
01:06
the green part of the network
we call Smalltimore,
we call Smalltimore,
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zeleni deo mreže ćemo nazvati Smoltimor,
01:08
for those of us that inhabit it,
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zbog nas koji ga nastanjujemo,
01:10
because it seems as though
we're living in a very small town.
we're living in a very small town.
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jer se čini kao da živimo
u veoma malom gradu.
u veoma malom gradu.
01:13
We see the same people
over and over again,
over and over again,
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Stalno viđamo iste ljude,
01:15
but that's because
we're not really exploring
we're not really exploring
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ali to je jer zapravo ne istražujemo
01:17
the full depth and breadth of the city.
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punu dubinu i širinu grada.
01:20
On the other end of the network,
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Sa druge strane mreže,
01:21
you have folks who are interested
in things like hip-hop music
in things like hip-hop music
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imate ljude koje interesuju
stvari poput hip-hop muzike
stvari poput hip-hop muzike
01:24
and they even identify with living
in the DC/Maryland/Virginia area
in the DC/Maryland/Virginia area
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i čak se identifikuju sa životom u okolini
Vašingtona, Merilenda i Virdžinije
Vašingtona, Merilenda i Virdžinije
01:28
over, say, the Baltimore city
designation proper.
designation proper.
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pre nego sa životom
u okolini samog Baltimora.
u okolini samog Baltimora.
01:32
But in the middle, you see that there's
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Ali u sredini vidite da postoji nešto
01:35
something that connects
the two communities together,
the two communities together,
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što povezuje dve zajednice,
01:37
and that's sports.
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a to je sport.
01:38
We have the Baltimore Orioles,
the Baltimore Ravens football team,
the Baltimore Ravens football team,
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Imamo baltimorske Oriole,
fudbalski tim - baltimorske Gavrane,
fudbalski tim - baltimorske Gavrane,
olimpijskog plivača Majkla Felpsa.
01:41
Michael Phelps, the Olympian.
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01:42
Under Armour, you may have heard of,
is a Baltimore company,
is a Baltimore company,
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Možda se čuli za "Under Armour",
to je kompanija iz Baltimora,
to je kompanija iz Baltimora,
01:45
and that community of sports
acts as the only bridge
acts as the only bridge
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i ta sportska zajednica funkcioniše
kao jedini most
kao jedini most
01:48
between these two ends of the network.
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između ova dva kraja mreže.
01:50
Let's take a look at San Francisco.
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Pogledajmo San Francisko.
01:52
You see something a little bit
different happening in San Francisco.
different happening in San Francisco.
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Vidite da se u San Francisku dešava
nešto pomalo drugačije.
nešto pomalo drugačije.
01:55
On the one hand, you do have
the media, politics and news lobe
the media, politics and news lobe
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S jedne strane, imate delove
sa medijima, politikom i vestima
sa medijima, politikom i vestima
02:00
that tends to exist
in Baltimore and other cities,
in Baltimore and other cities,
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koji postoje u Baltimoru
i drugim gradovima,
i drugim gradovima,
02:02
but you also have this
very predominant group
very predominant group
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ali imate i ovu grupu koja preovladava,
02:04
of geeks and techies that are sort of
taking over the top half of the network,
taking over the top half of the network,
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grupu štrebera i ljubitelja tehnologije
koji su na gornjoj polovini mreže,
koji su na gornjoj polovini mreže,
02:09
and there's even a group
that's so distinct and clear
that's so distinct and clear
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i čak postoji grupa koja je
toliko jasno odvojena
toliko jasno odvojena
02:11
that we can identify it
as Twitter employees,
as Twitter employees,
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da je možemo nazvati grupom
zaposlenih u Tviteru,
zaposlenih u Tviteru,
02:14
next to the geeks, in between
the gamers and the geeks,
the gamers and the geeks,
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pored štrebera, između gejmera i štrebera,
02:17
at the opposite end
of the hip-hop spectrum.
of the hip-hop spectrum.
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sa druge strane hip-hop skale.
02:20
So you can see, though,
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Ipak možete videti
02:22
that the tensions that we've
heard about in San Francisco
heard about in San Francisco
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da su istinita nastojanja
vezana za San Francisko
vezana za San Francisko
02:24
in terms of people being
concerned about gentrification
concerned about gentrification
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što se tiče brige ljudi
zbog gentrifikacije
zbog gentrifikacije
i svih novih tehnoloških kompanija
koje donose novo bogatstvo
koje donose novo bogatstvo
02:27
and all the new tech companies
that are bringing new wealth
that are bringing new wealth
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02:30
and settlement into the city are real,
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i useljenje u grad,
02:32
and you can actually see
that documented here.
that documented here.
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i to zapravo ovde imate dokumentovano.
02:34
You can see the LGBT community
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Možete videti da se LGBT zajednica
02:36
is not really getting along
with the geek community that well,
with the geek community that well,
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baš i ne slaže najbolje
sa zajednicom štrebera,
sa zajednicom štrebera,
02:40
the arts community, the music community.
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zajednicom umetnika i muzičara.
02:42
And so it leads to things like this.
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To dovodi do ovakvih stvari.
02:44
["Evict Twitter"]
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["Izbacite Tviter"]
02:45
Somebody sent me this photo
a few weeks ago,
a few weeks ago,
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Neko mi je poslao ovu sliku
pre nekoliko nedelja
pre nekoliko nedelja
02:46
and it shows what is happening
on the ground in San Francisco,
on the ground in San Francisco,
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i tu se vidi šta se dešava
u San Francisku,
u San Francisku,
02:49
and I think you can
actually try to understand that
actually try to understand that
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i mislim da možete zapravo
pokušati da ovo razumete
pokušati da ovo razumete
02:52
through looking at a map like this.
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kroz gledanje mape poput ove.
02:53
Let's take a look at Rio de Janeiro.
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Pogledajmo Rio de Žaneiro.
02:55
I spent the last few weeks
gathering data about Rio,
gathering data about Rio,
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Proteklih nekoliko nedelja
sam skupljao podatke o Riju,
sam skupljao podatke o Riju,
02:58
and one of the things
that stood out to me about this city
that stood out to me about this city
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i jedna od stvari koja se istakla
u vezi s ovim gradom
u vezi s ovim gradom
03:00
is that everything's
really kind of mixed up.
really kind of mixed up.
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je da je sve nekako izmešano.
03:03
It's a very heterogenous city in a way
that Baltimore or San Francisco is not.
that Baltimore or San Francisco is not.
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To je veoma heterogen grad na način
na koji Baltimor i San Francisko to nisu.
na koji Baltimor i San Francisko to nisu.
03:07
You still have the lobe of people involved
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Još uvek imate grupe ljudi
u vezi sa vladom,
u vezi sa vladom,
03:09
with government, newspapers,
politics, columnists.
politics, columnists.
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novinama, politikom, koluministe.
03:11
TEDxRio is down in the lower right,
right next to bloggers and writers.
right next to bloggers and writers.
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TEDxRio je u donjem levom uglu,
tik pored blogera i pisaca.
tik pored blogera i pisaca.
03:15
But then you also have this
tremendous diversity of people
tremendous diversity of people
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Ali onda imate i ovu neverovatnu
raznovrsnost ljudi
raznovrsnost ljudi
03:18
that are interested
in different kinds of music.
in different kinds of music.
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koje interesuju različite vrste muzike.
03:20
Even Justin Bieber fans
are represented here.
are represented here.
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Ovde su predstavljeni
čak i fanovi Džastina Bibera.
čak i fanovi Džastina Bibera.
03:22
Other boy bands, country singers,
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Drugi boj bendovi, kantri pevači,
03:25
gospel music, funk and rap
and stand-up comedy,
and stand-up comedy,
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gospel muzika, fank i rep
i stend-ap komedija,
i stend-ap komedija,
03:28
and there's even a whole section
around drugs and jokes.
around drugs and jokes.
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i tu je čak i ceo odeljak
vezan za drogu i šale.
vezan za drogu i šale.
03:31
How cool is that?
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Zar to nije kul?
03:32
And then the Flamengo football team
is also represented here.
is also represented here.
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Tu je predstavljen
i fudbalski tim Flamengo.
i fudbalski tim Flamengo.
03:35
So you have that same kind of spread
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Imate istu vrstu rasprostranjenosti
03:38
of sports and civics
and the arts and music,
and the arts and music,
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sporta i građanskih organizacija,
umetnosti i muzike,
umetnosti i muzike,
ali to je sve predstavljeno
na prilično drugačiji način,
na prilično drugačiji način,
03:40
but it's represented
in a very different way,
in a very different way,
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03:43
and I think that maybe fits
with our understanding of Rio
with our understanding of Rio
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i mislim da se to možda uklapa
sa našim viđenjem Rija
sa našim viđenjem Rija
03:46
as being a very multicultural,
musically diverse city.
musically diverse city.
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kao veoma multikulturalnog,
muzički raznovrsnog grada.
muzički raznovrsnog grada.
03:50
So we have all this data.
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Imamo sve ove podatke.
03:53
It's an incredibly rich set of data
that we have about cities now,
that we have about cities now,
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To je neverovatno velik skup podataka
koji sada imamo o gradovima,
koji sada imamo o gradovima,
03:57
maybe even richer than any data set
that we've ever had before.
that we've ever had before.
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možda čak i veći od bilo kog
skupa podataka kojeg smo imali do sada.
skupa podataka kojeg smo imali do sada.
04:00
So what can we do with it?
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Šta možemo da uradimo s time?
04:02
Well, I think the first thing
that we can try to understand
that we can try to understand
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Mislim da prvo možemo
da pokušamo da razumemo
da pokušamo da razumemo
04:05
is that segregation is a social construct.
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da je segregacija samo konstrukt društva.
04:07
It's something that we choose to do,
and we could choose not to do it,
and we could choose not to do it,
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To je nešto što biramo da radimo,
i možemo odabrati da to ne radimo,
i možemo odabrati da to ne radimo,
04:10
and if you kind of think about it,
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i ako razmislite o tome,
04:12
what we're doing with this data
is aiming a space telescope at a city
is aiming a space telescope at a city
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sa ovim podacima upiremo
svemirski teleskop u grad
svemirski teleskop u grad
04:16
and looking at it as if was
a giant high school cafeteria,
a giant high school cafeteria,
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i gledamo na njega poput ogromne kantine
u srednjoj školi,
u srednjoj školi,
04:19
and seeing how everybody arranged
themselves in a seating chart.
themselves in a seating chart.
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i gledamo u kom rasporedu svi sede.
04:22
Well maybe it's time to shake up
the seating chart a little bit.
the seating chart a little bit.
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Možda je vreme da malo
izmešamo taj raspored sedenja.
izmešamo taj raspored sedenja.
04:26
The other thing that we start to realize
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Druga stvar koju smo počeli da shvatamo
04:28
is that race is a really
poor proxy for diversity.
poor proxy for diversity.
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je da je rasa zapravo
loša zamena za raznovrsnost.
loša zamena za raznovrsnost.
04:31
We've got people represented
from all different types of races
from all different types of races
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Imamo ljude iz svih mogućih rasa
04:34
across the entire map here --
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preko cele mape -
04:36
only looking at race
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gledajući samo na rasu, ne doprinosimo
04:39
doesn't really contribute to
our development of diversity.
our development of diversity.
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svom razvoju raznovrsnosti.
Tako da, ako pokušavamo
da koristimo raznovrsnost
da koristimo raznovrsnost
04:41
So if we're trying to use diversity
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04:43
as a way to tackle some of our
more intractable problems,
more intractable problems,
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kao način da se borimo
sa nekim od naših težih problema,
sa nekim od naših težih problema,
04:46
we need to start to think
about diversity in a new way.
about diversity in a new way.
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moramo početi da razmišljamo
o raznovrsnosti na drugi način.
o raznovrsnosti na drugi način.
04:49
And lastly, we have the ability to create
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I konačno, imamo sposobnost
da stvaramo intervencije
da stvaramo intervencije
04:53
interventions to start to reshape
our cities in a new way,
our cities in a new way,
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kako bismo počeli da preoblikujemo
svoje gradove na nov način
svoje gradove na nov način
04:56
and I believe that if
we have that capability,
we have that capability,
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i verujem da ako imamo tu sposobnost,
04:59
we may even bear some
responsibility to do so.
responsibility to do so.
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možda čak imamo i neku odgovornost
da to i radimo.
da to i radimo.
05:02
So what is a city?
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Šta je onda grad?
05:03
I think some might say that it is
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Mislim da bi neki rekli da je to
05:06
a geographical area or a collection
of streets and buildings,
of streets and buildings,
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geografsko područje
ili skup ulica i zgrada,
ili skup ulica i zgrada,
05:09
but I believe that a city
is the sum of the relationships
is the sum of the relationships
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ali ja verujem da je grad zbir veza
05:12
of the people that live there,
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ljudi koji u njemu žive,
05:13
and I believe that if we can start to
document those relationships in a real way
document those relationships in a real way
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i verujem da ako možemo da počnemo
da zapisujemo te veze na stvaran način,
da zapisujemo te veze na stvaran način,
05:19
then maybe we have a real shot
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onda možda imamo realnu priliku
05:21
at creating those kinds of cities
that we'd like to have.
that we'd like to have.
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da stvorimo onu vrstu grada
kakav bismo želeli da imamo.
kakav bismo želeli da imamo.
05:24
Thank you.
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Hvala vam.
05:25
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Dave Troy - TechnologistThe co-host of TEDxMidAtlantic, Dave Troy is a serial entrepreneur and a data-viz fan.
Why you should listen
Dave Troy is a serial entrepreneur and community activist in Baltimore, Maryland. He is CEO and product architect at 410 Labs, maker of the popular e-mail management tool Mailstrom.co. He has been acknowledged by the founding team at Twitter as the first developer to utilize the Twitter API, with his project “Twittervision,” which was featured in the 2008 MoMA exhibition “Design and the Elastic Mind.” His crowdsourced project Peoplemaps.org uses social network data to map cities. He is also organizer of TEDxMidAtlantic and is passionate about data, cities, and entrepreneurship.
Read his post, "The Math Behind Peoplemaps."
Dave Troy | Speaker | TED.com