Shimpei Takahashi: Play this word game to come up with original ideas
Šimpei Takahaši (Shimpei Takahashi): Igrajte ovu igru kako biste došli do originalnih ideja
Shimpei Takahashi thinks we should forget about analyzing data or sales figures and just come up with ideas -- lots and lots of ideas. Full bio
Double-click the English transcript below to play the video.
that have never been seen before,
u jednoj kompaniji igračaka
nine years ago.
koje nikad niko nije video.
to my boss every day.
predlagao nove ideje.
da će se proizvod prodavati,
development after analyzing market data.
proizvoda nakon analize tržišnih podataka.
before thinking of a product.
pre razmišljanja o proizvodu.
of anything new at that moment.
mi nije padalo na pamet.
and I grew tired of thinking.
i umorio sam se od razmišljanja.
ovako mršav.
(Applause)
(Aplauz)
similar experiences and felt this way too.
i isto se ovako osećali.
The data was difficult.
Podaci su bili teški.
to come up with new ideas.
kako bih došao do novih ideja.
this method today.
and trumpet, for example.
ili trubu.
you take turns saying words
of the previous word.
prethodne reči.
[Cat, cola, concert, brush]
[Mačka, kola, koncert, četka]
you want to think of and form ideas.
želite da mislite i oblikujete ideje.
since I want to think of toys,
pošto ja želim da razmišljam o igračkama,
a somersault from a high place?
salta sa nekog visokog mesta?
and get someone soaking wet?
i skvasite sviju do kože?
The key is to keep them flowing.
Ključno je da samo naviru.
to come up with some good ones, too.
da ćete doći na nekoliko dobrih ideja.
Can we make a toothbrush into a toy?
od četkice za zube napraviti igračku?
a toothbrush with a guitar and --
sa gitarom i -
while brushing your teeth.
dok perete zube.
their teeth might begin to like it.
možda to i zavole.
where you try the hat on one by one,
gde jedan za drugim stavljate šešir,
a scary alien breaks through the top
strašni vanzemaljac izbije iz vrha
a demand for this at parties?
za ovim na zabavama?
at the data will start to come out.
dok ste zurili u podatke.
which is used to pack fragile objects,
kojim se pakuju osetljivi predmeti
made Mugen Pop Pop,
dobijemo Mugen puc puca,
the bubbles as much as you like.
mehuriće koliko vam volja.
u prodavnice.
useless ideas.
beskorisne ideje.
and know what you're aiming for,
podataka i znate na šta ciljate,
throwing darts with your eyes closed.
biste igrali pikado sa zatvorenim očima.
somewhere near the center.
negde blizu centra.
there are many different methods.
postoji mnogo drugih metoda.
and choose words at random.
reči nasumično.
random letters and gather the results
slova i sakupite rezultate
and connect product names
imena proizvoda
you're thinking for.
o kojoj razmišljate.
the association of ideas are collected
za udruživanje ideja
that will produce many ideas.
mnogo ideja.
is the continuous flow of images.
jeste neprestani tok slika.
of one word after another,
is still with you.
be related with future words.
sa narednim rečima.
be connected to a brush
sa četkom
will be connected to a hat.
sa šeširom.
you wouldn't have thought of otherwise.
ne biste razmišljali.
not just for toys.
events, and many other projects.
aplikacije, događaje,
Nadam se da ćete svi isprobati ovaj metod.
na podacima.
called Shiritori,
zvanu Širitori,
the exciting future you will create,
koju ćete vi stvoriti,
ni da zamislite.
ABOUT THE SPEAKER
Shimpei Takahashi - Toy designerShimpei Takahashi thinks we should forget about analyzing data or sales figures and just come up with ideas -- lots and lots of ideas.
Why you should listen
Shimpei Takahashi has developed many toys for Bandai, including the popular Mugen Puchi Puchi, a game that exploits the universal love of popping bubble wrap. The toy received the Grand Prize "Trendy Toy" Award from the Japan Toy Association.
In 2005, Takahashi invented a board game called Simpei, while he also works in the digital realm, having designed the social gaming app, Onedari Wanko (Fawning Puppy).
Shimpei Takahashi | Speaker | TED.com