TED2016
Amit Sood: Every piece of art you've ever wanted to see -- up close and searchable
Amit Sud (Amit Sood): Svako umetničko delo koje ste ikad želeli da vidite - izbliza i lako za pretragu
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Kako izgleda kulturološki Veliki prasak? Za Amita Suda, direktora Guglovog instituta za kulturu i Umetničkog projekta, to je internet platforma gde bilo ko može da istražuje najznačajnije svetske umetničke kolekcije i artefakte, s jasnim i živopisnim detaljima. Pridružite se Sudu i umetniku, Guglovom stipendisti, Sirilu Dijagneu u razoružavajućoj demostraciji eksperimenata iz Instituta za kulturu i zavirite u uzbudljivu budućnost u kojoj su umetnost i kultura lako dostupni.
Amit Sood - Technologist
As the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail. Full bio
As the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail. Full bio
Double-click the English transcript below to play the video.
00:12
The world is filled
with incredible objects
with incredible objects
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Svet je pun neverovatnih predmeta
00:16
and rich cultural heritage.
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i bogatog kulturnog nasleđa.
00:19
And when we get access to them,
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A kad imamo pristup tome,
00:21
we are blown away, we fall in love.
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impresionirani smo, zaljubljujemo se.
00:24
But most of the time,
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Ali većinu vremena,
00:26
the world's population is living
without real access to arts and culture.
without real access to arts and culture.
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svetska populacija živi
bez pravog pristupa umetnosti i kulturi.
bez pravog pristupa umetnosti i kulturi.
00:31
What might the connections be
when we start exploring our heritage,
when we start exploring our heritage,
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Kakve bi mogle da budu veze
kad počnemo da istražujemo naše nasleđe,
kad počnemo da istražujemo naše nasleđe,
00:37
the beautiful locations
and the art in this world?
and the art in this world?
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prelepe lokacije i umetnost ovog sveta?
00:41
Before we get started
in this presentation,
in this presentation,
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Pre nego što počnemo ovu prezentaciju,
00:44
I just want to take care
of a few housekeeping points.
of a few housekeeping points.
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samo želim da se osvrnem
na nekoliko tačaka održavanja.
na nekoliko tačaka održavanja.
00:47
First, I am no expert in art or culture.
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Pre svega, nisam stručnjak
za umetnost ili kulturu.
za umetnost ili kulturu.
00:51
I fell into this by mistake,
but I'm loving it.
but I'm loving it.
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Slučajno sam dopao ovde,
ali veoma mi se sviđa.
ali veoma mi se sviđa.
00:54
Secondly, all of what
I'm going to show you
I'm going to show you
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Zatim, sve što ću da vam pokažem
00:57
belongs to the amazing museums,
archives and foundations
archives and foundations
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pripada sjajnim muzejima,
arhivima i fondacijama
arhivima i fondacijama
01:01
that we partner with.
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s kojima smo partneri.
01:02
None of this belongs to Google.
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Ništa od ovoga ne pripada Guglu.
01:05
And finally, what you see behind me
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I konačno, ono što vidite iza mene
01:08
is available right now
on your mobile phones,
on your mobile phones,
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je trenutno dostupno
na vašim mobilnim telefonima,
na vašim mobilnim telefonima,
01:11
on your laptops.
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na vašim laptopovima.
Ovo je naša trenutna platforma,
gde možete da istražujete
gde možete da istražujete
01:13
This is our current platform,
where you can explore
where you can explore
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01:15
thousands of museums
and objects at your fingertips,
and objects at your fingertips,
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na hiljade muzeja i objekata
koji su vam nadomak prstiju,
koji su vam nadomak prstiju,
01:18
in extremely high-definition detail.
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do detalja u visokoj rezoluciji.
01:21
The diversity of the content
is what's amazing.
is what's amazing.
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Raznovrsnost sadržaja je zapanjujuća.
01:24
If we just had European paintings,
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Kad bismo imali samo evropske slike,
01:26
if we just had modern art,
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samo modernu umetnost,
01:28
I think it gets a bit boring.
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mislim da bi bilo malčice dosadno.
01:30
For example, this month,
we launched the "Black History" channel
we launched the "Black History" channel
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Na primer, ovog meseca,
pokrenuli smo kanal "Crna istorija"
pokrenuli smo kanal "Crna istorija"
01:33
with 82 curated exhibitions,
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sa 82 izložbe s kustosom,
01:36
which talk about arts and culture
in that community.
in that community.
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koje govore o umetnosti i kulturi
u toj zajednici.
u toj zajednici.
01:40
We also have some
amazing objects from Japan,
amazing objects from Japan,
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Takođe imamo
neke sjajne objekte iz Japana,
neke sjajne objekte iz Japana,
01:43
centered around craftsmanship,
called "Made in Japan."
called "Made in Japan."
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koncentrisane oko umešnosti
nazvane "Proizvedeno u Japanu".
nazvane "Proizvedeno u Japanu".
01:47
And one of my favorite exhibitions,
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I jedna od mojih omiljenih izložbi,
01:51
which actually is the idea of my talk,
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koja je zapravo ideja mog govora,
01:53
is -- I didn't expect to become
a fan of Japanese dolls.
a fan of Japanese dolls.
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je: nisam očekivao da ću postati ljubitelj
japanskih lutki.
japanskih lutki.
01:57
But I am, thanks to this exhibition,
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Ali jesam, zahvaljujući ovoj izložbi,
02:00
that has really taught me
about the craftsmanship
about the craftsmanship
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koja me je zaista podučila
o umešnosti izrade
o umešnosti izrade
02:04
behind the soul of a Japanese doll.
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koja je u srcu japanske lutke.
02:06
Trust me, it's very exciting.
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Verujte mi, veoma je uzbudljivo.
02:08
Take my word for it.
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Verujte mi na reč.
02:09
So, moving on swiftly.
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Pa, preletećemo preko toga.
Nešto što brzo mogu
da vam pokažem na ovoj platformi,
da vam pokažem na ovoj platformi,
02:11
One quick thing I wanted
to showcase in this platform,
to showcase in this platform,
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02:14
which you can share with your kids
and your friends right now,
and your friends right now,
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što trenutno možete da podelite
s vašom decom i prijateljima
s vašom decom i prijateljima
02:17
is you can travel to all these
amazing institutions virtually, as well.
amazing institutions virtually, as well.
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je da takođe možete virtuelno
da putujete na sve ove sjajne ustanove.
da putujete na sve ove sjajne ustanove.
02:22
One of our recent ideas was with
The Guggenheim Museum in New York,
The Guggenheim Museum in New York,
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Jedna od naših skorašnjih ideja
s muzejom Gugenhajm u Njujorku
s muzejom Gugenhajm u Njujorku
02:25
where you can get a taste
of what it might feel like
of what it might feel like
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gde možete da iskusite kakav bi bio osećaj
02:29
to actually be there.
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da ste zapravo tamo.
02:30
You can go to the ground floor
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Možete da pođete do prizemlja
02:31
and obviously, most of you,
I assume, have been there.
I assume, have been there.
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i očito, većina vas, pretpostavljam,
bila je tamo.
bila je tamo.
02:34
And you can see the architectural
masterpiece that it is.
masterpiece that it is.
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I uverili biste se
da je to remek-delo arhitekture.
da je to remek-delo arhitekture.
02:37
But imagine this accessibility
for a kid in Bombay
for a kid in Bombay
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Ali zamislite šta ova dostupnost
znači za dete iz Bombaja
znači za dete iz Bombaja
02:40
who's studying architecture,
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koje studira arhitekturu,
02:42
who hasn't had a chance
to go to The Guggenheim as yet.
to go to The Guggenheim as yet.
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koje još uvek nije bilo u prilici
da poseti Gugenhajm.
da poseti Gugenhajm.
02:45
You can obviously look at objects
in the Guggenheim Museum,
in the Guggenheim Museum,
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Očito možete da posmatrate objekte
iz muzeja Gugenhajm,
iz muzeja Gugenhajm,
02:48
you can obviously get into them
and so on and so forth.
and so on and so forth.
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očito mogu da vas fasciniraju
i tako dalje.
i tako dalje.
02:51
There's a lot of information here.
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Ovde imate mnogo informacija.
02:53
But this is not the purpose
of my talk today.
of my talk today.
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Ali ovo nije svrha mog današnjeg govora.
02:57
This exists right now.
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Ovo trenutno postoji.
02:59
What we now have are the building blocks
to a very exciting future,
to a very exciting future,
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Trenutno imamo građu
za veoma uzbudljivu budućnost,
za veoma uzbudljivu budućnost,
03:03
when it comes to arts and culture
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kad se radi o umetnosti i kulturi
03:05
and accessibility to arts and culture.
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i dostupnosti umetnosti i kulture.
03:07
So I am joined today onstage
by my good friend and artist in residence
by my good friend and artist in residence
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Te mi se na sceni pridružio
moj dobar prijatelj i gostujući umetnik
moj dobar prijatelj i gostujući umetnik
03:12
at our office in Paris, Cyril Diagne,
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u našim kancelarijama u Parizu,
Siril Dijan,
Siril Dijan,
03:14
who is the professor of interactive design
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koji je profesor interaktivnog dizajna
03:16
at ECAL University
in Lausanne, Switzerland.
in Lausanne, Switzerland.
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na univerzitetu ECAL
u Lozani u Švajcarskoj.
u Lozani u Švajcarskoj.
03:19
What Cyril and our team
of engineers have been doing
of engineers have been doing
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Siril i naša ekipa inženjera
03:21
is trying to find these connections
and visualize a few of these.
and visualize a few of these.
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pokušavaju da nađu ove veze
i da vizualizuju neke od njih.
i da vizualizuju neke od njih.
03:25
So I'm going to go quite quick now.
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Pa ću ih brzo preleteti.
03:26
This object you see
behind me -- oh, just clarification:
behind me -- oh, just clarification:
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Ovi objekti koje vidite iza mene -
eh, samo da objasnim:
eh, samo da objasnim:
03:30
Always, seeing the real thing is better.
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uvek je bolje videti prave objekte.
03:32
In case people think
I'm trying to replicate the real thing.
I'm trying to replicate the real thing.
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Da ljudi ne pomisle da pokušavam
da repliciram prave objekte.
da repliciram prave objekte.
03:35
So, moving on.
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Dakle, idemo dalje.
03:37
This object you see behind me
is the Venus of Berekhat Ram.
is the Venus of Berekhat Ram.
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Objekat koji vidite iza mene
je Venera iz Berekat Rama.
je Venera iz Berekat Rama.
To je jedan od najstarijih
objekata na svetu,
objekata na svetu,
03:40
It's one of the oldest
objects in the world,
objects in the world,
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03:42
found in the Golan Heights
around 233,000 years ago,
around 233,000 years ago,
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pronađen je na visoravni Golan
pre oko 233.000 godina
pre oko 233.000 godina
03:45
and currently residing
at the Israel Museum in Jerusalem.
at the Israel Museum in Jerusalem.
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i trenutno se nalazi
u Izraelskom muzeju u Jerusalimu.
u Izraelskom muzeju u Jerusalimu.
03:49
It is also one of the oldest
objects on our platform.
objects on our platform.
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To je i jedan od najstarijih
objekata na našoj platformi.
objekata na našoj platformi.
03:52
So let's zoom.
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Dakle, zumirajmo.
03:53
We start from this one object.
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Počinjemo ovim objektom.
03:55
What if we zoomed out
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Šta kad bismo odzumirali
03:58
and actually tried to experience
our own cultural big bang?
our own cultural big bang?
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i zapravo pokušali da doživimo
naš sopstveni kulturološki veliki prasak?
naš sopstveni kulturološki veliki prasak?
04:03
What might that look like?
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Kako bi to moglo da izgleda?
04:05
This is what we deal with on a daily basis
at the Cultural Institute --
at the Cultural Institute --
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S ovim se svakodnevno bavimo
na Institutu za kuturu -
na Institutu za kuturu -
04:09
over six million cultural artifacts
curated and given to us by institutions,
curated and given to us by institutions,
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preko šest miliona artefakta kulture koje
su institucije odabrale i poklonile nama
su institucije odabrale i poklonile nama
04:14
to actually make these connections.
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kako bismo zapravo napravili ove veze.
Možete da putujete kroz vreme,
04:16
You can travel through time,
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04:17
you can understand more
about our society through these.
about our society through these.
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možete da bolje razumete
naše društvo preko njih.
naše društvo preko njih.
04:21
You can look at it
from the perspective of our planet,
from the perspective of our planet,
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Možete da to posmatrate
iz ugla naše planete
iz ugla naše planete
04:25
and try to see how
it might look without borders,
it might look without borders,
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i da pokušate da vidite
kako bi izgledalo bez granica,
kako bi izgledalo bez granica,
04:28
if we just organized art and culture.
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kad bismo samo organizovali
umetnosti i kulturu.
umetnosti i kulturu.
04:30
We can also then plot it by time,
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Možemo je i vremenski struktuirati,
04:33
which obviously, for the data geek
in me, is very fascinating.
in me, is very fascinating.
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što je očito, za štrebera za podatke
u meni, veoma fascinantno.
u meni, veoma fascinantno.
04:37
You can spend hours
looking at every decade
looking at every decade
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Možete da provedete sate
posmatrajući svaku deceniju
posmatrajući svaku deceniju
04:40
and the contributions
in that decade and in those years
in that decade and in those years
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i doprinos u toj deceniji i tih godina
04:43
for art, history and cultures.
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u umetnosti i kulturama.
04:46
We would love to spend hours
showing you each and every decade,
showing you each and every decade,
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Voleli bismo da provedemo sate
pokazujući vam baš svaku deceniju,
pokazujući vam baš svaku deceniju,
04:49
but we don't have the time right now.
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ali trenutno nemamo toliko vremena.
04:51
So you can go on your phone
and actually do it yourself.
and actually do it yourself.
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Pa, možete da uzmete telefon
i zapravo to sami uradite.
i zapravo to sami uradite.
04:54
(Applause)
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(Aplauz)
04:58
But if you don't mind
and can hold your applause till later,
and can hold your applause till later,
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Ako nemate ništa protiv,
zadržite aplauz za kasnije,
zadržite aplauz za kasnije,
05:01
I don't want to run out of time,
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ne želim da mi istekne vreme
05:03
because I want to show you
a lot of cool stuff.
a lot of cool stuff.
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jer želim da vam pokažem
mnogo sjajnih stvari.
mnogo sjajnih stvari.
05:05
So, just very quickly:
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Dakle, veoma brzo:
05:06
you can move on from here
to another very interesting idea.
to another very interesting idea.
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možete da se krećete odavde
do još jedne veoma zanimljive ideje.
do još jedne veoma zanimljive ideje.
05:10
Beyond the pretty picture,
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Mimo lepe slike,
05:12
beyond the nice visualization,
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mimo fine vizualizacije,
05:14
what is the purpose, how is this useful?
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šta je svrha, kako je ovo korisno?
05:16
This next idea comes
from discussions with curators
from discussions with curators
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Sledeća ideja potiče
iz diskusije s kustosima
iz diskusije s kustosima
05:21
that we've been having at museums,
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koji rade u muzejima,
05:23
who, by the way, I've fallen in love with,
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u koje sam se, usput, zaljubio
05:25
because they dedicate their whole life
to try to tell these stories.
to try to tell these stories.
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jer posvećuju čitav svoj život
kako bi ispričali ove priče.
kako bi ispričali ove priče.
05:28
One of the curators told me,
"Amit, what would it be like
"Amit, what would it be like
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Jedan od kustosa mi je rekao:
"Amite, kako bi izgledalo
"Amite, kako bi izgledalo
05:31
if you could create
a virtual curator's table
a virtual curator's table
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kad bi mogao da stvoriš
virtuelnu tabelu za kustose
virtuelnu tabelu za kustose
05:33
where all these six million objects
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gde bi svih šest miliona objekata
05:36
are displayed in a way for us
to look at the connections between them?"
to look at the connections between them?"
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bilo izloženo tako da mi možemo
da tražimo veze među njima?"
da tražimo veze među njima?"
05:40
You can spend a lot of time, trust me,
looking at different objects
looking at different objects
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Možete da provedete mnogo vremena,
verujte mi, posmatrajući različite objekte
verujte mi, posmatrajući različite objekte
05:44
and understanding where they come from.
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i razumevajući odakle potiču.
05:46
It's a crazy Matrix experience.
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To je ludo iskustvo nalik Matriksu.
05:48
(Laughter)
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(Smeh)
05:49
Just moving on,
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Idemo dalje,
05:51
let's take the world-famous
Vincent Van Gogh,
Vincent Van Gogh,
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uzmimo svetski poznatog
Vinsenta van Goga,
Vinsenta van Goga,
05:54
who is very well-represented
on this platform.
on this platform.
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koji je veoma dobro predstavljen
na ovoj platformi.
na ovoj platformi.
05:58
Thanks to the diversity
of the institutions we have,
of the institutions we have,
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Zahvaljujući raznovrsnosti
institucija ovde,
institucija ovde,
06:00
we have over 211 high-definition,
amazing artworks by this artist,
amazing artworks by this artist,
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imamo preko 211 izuzetnih umetničkih dela
u visokoj rezoluciji od ovog umetnika,
u visokoj rezoluciji od ovog umetnika,
06:06
now organized in one beautiful view.
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sad su organizovani u jedan lep prizor.
06:10
And as it resolves,
and as Cyril goes deeper,
and as Cyril goes deeper,
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I kako se sve ovo razlaže,
i Siril ide dublje,
i Siril ide dublje,
06:13
you can see all the self-portraits,
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možete da vidite autoportrete,
06:15
you can see still life.
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mrtvu prirodu.
Ali samo sam želeo da istaknem
jedan veoma kratak primer,
jedan veoma kratak primer,
06:17
But I just wanted to highlight
one very quick example,
one very quick example,
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06:19
which is very timely:
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veoma je podesan:
06:21
"The Bedroom."
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"Spavaća soba".
06:22
This is an artwork
where three copies exist --
where three copies exist --
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Ovo je umetničko delo
koga postoje tri kopije -
koga postoje tri kopije -
06:25
one at the Van Gogh Museum in Amsterdam,
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jedna je u muzeju Van Gog u Amsterdamu,
06:27
one at the Orsay in Paris
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druga je u Orseju u Parizu,
a treća je u
Čikaškom umetničkom institutu,
Čikaškom umetničkom institutu,
06:29
and one at the Art Institute of Chicago,
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06:31
which, actually, currently
is hosting a reunion
is hosting a reunion
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koji je zapravo trenutno
domaćin fizičkog okupljanja
domaćin fizičkog okupljanja
06:33
of all three artworks physically,
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sva tri umetnička dela,
06:35
I think only for the second time ever.
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verujem, tek drugi put u istoriji.
06:37
But, it is united digitally and virtually
for anybody to look at
for anybody to look at
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Ali su ujedinjeni digitalno i virtuelno
tako da ih svako može videti
tako da ih svako može videti
06:42
in a very different way,
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na različite načine
06:44
and you won't get pushed
in the line in the crowd.
in the line in the crowd.
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i neće vas gurati u gomili u redu.
06:47
So let's take you and let's travel
through "The Bedroom" very quickly,
through "The Bedroom" very quickly,
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Pa, hajde da vas povedem i da putujemo
kroz "Spavaću sobu" veoma brzo,
kroz "Spavaću sobu" veoma brzo,
06:52
so you can experience what we are doing
for every single object.
for every single object.
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kako biste razumeli šta radimo
sa svakim objektom.
sa svakim objektom.
06:56
We want the image to speak
as much as it can
as much as it can
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Želimo da prizor govori koliko god može
06:59
on a digital platform.
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na digitalnoj platformi.
07:01
And all you need is an internet
connection and a computer
connection and a computer
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A sve što vam je potrebno
je internet veza i kompjuter.
je internet veza i kompjuter.
07:04
(Applause)
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(Aplauz)
07:08
And, Cyril, if you can go deeper, quickly.
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I, Sirile, ako možeš pođi dublje, brzo.
07:11
I'm sorry, this is all live,
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Žao mi je, ovo ide uživo,
07:13
so you have to give Cyril
a little bit of --
a little bit of --
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pa morate da date Sirilu malo -
07:16
and this is available for every object:
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a ovo je dostupno za svaki objekat:
07:18
modern art, contemporary art,
Renaissance -- you name it,
Renaissance -- you name it,
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modernu umetnost, savremenu umetnost,
renesansu - šta god,
renesansu - šta god,
07:21
even sculpture.
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čak i za skulpture.
07:23
Sometimes, you don't know
what can attract you
what can attract you
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Ponekad ne znate šta će da vas privuče
07:27
to an artwork or to a museum
or to a cultural discovery.
or to a cultural discovery.
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kod nekog umetničkog dela ili muzeja
ili kulturološkog otkrića.
ili kulturološkog otkrića.
07:32
So for me, personally,
it was quite a challenge
it was quite a challenge
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Pa je za mene lično
to bio popriličan izazov
to bio popriličan izazov
07:35
because when I decided to make this
my full-time job at Google,
my full-time job at Google,
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jer kad sam odlučio da mi ovo bude
stalni posao u Guglu,
stalni posao u Guglu,
07:38
my mother was not very supportive.
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moja majka mi nije pružila
naročitu podršku.
naročitu podršku.
07:41
I love my mother,
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Volim moju majku,
07:42
but she thought I was wasting my life
with this museum stuff.
with this museum stuff.
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ali smatrala je da traćim svoj život
na ove muzejske stvari.
na ove muzejske stvari.
07:45
And for her, a museum is what
you do when you go on vacation
you do when you go on vacation
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A za nju su muzeji ono čime se bavite
kad ste na odmoru
kad ste na odmoru
07:48
and you tick-mark and it's over, right?
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i prosto to štiklirate i gotovo, zar ne?
07:50
And it took around four and a half years
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I trebale su mi oko četiri i po godine
07:53
for me to convince my lovely Indian mother
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da ubedim moju ljupku majku Indijku
07:55
that actually, this is worthwhile.
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da je ovo zapravo vredno truda.
07:57
And the way I did it was,
I realized one day that she loves gold.
I realized one day that she loves gold.
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A to sam postigao,
shvativši jednog dana da voli zlato.
shvativši jednog dana da voli zlato.
08:00
So I started showing her all objects
that have the material gold in them.
that have the material gold in them.
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Te sam počeo da joj pokazujem
sve objekte koji imaju zlato u sebi.
sve objekte koji imaju zlato u sebi.
08:06
And the first thing my mom asks me is,
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A prvo što me je majka pitala:
08:09
"How can we buy these?"
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"Kako možemo da ih kupimo?"
08:11
(Laughter)
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(Smeh)
I, očigledno, moja plata
nije toliko velika,
nije toliko velika,
08:13
And obviously, my salary is not that high,
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pa sam bio u fazonu: "Zapravo
je to nemoguće, majko.
je to nemoguće, majko.
08:16
so I was like, "We can't
actually do that, mom.
actually do that, mom.
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08:19
But you can explore them virtually."
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Ali možeš virtuelno da ih istražuješ."
08:21
And so now my mom -- every time
I meet her, she asks me,
I meet her, she asks me,
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Pa me sad majka - svaki put
kad me vidi pita:
kad me vidi pita:
08:24
"Any more gold, any more silver
in your project? Can you show me?"
in your project? Can you show me?"
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"Ima li još zlata, još srebra
u tvom projektu? Možeš li da mi pokažeš?"
u tvom projektu? Možeš li da mi pokažeš?"
08:28
And that's the idea
I'm trying to illustrate.
I'm trying to illustrate.
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A to je ideja
koju pokušavam da ilustrujem,
koju pokušavam da ilustrujem,
08:30
It does not matter how you get in,
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Nije bitno kako stignete tu,
08:32
as long as you get in.
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dokle got ste tu.
08:33
Once you get in, you're hooked.
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Čim stignete tu, navučeni ste.
08:35
Moving on from here very quickly,
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Idemo dalje, veoma brzo,
08:37
there is kind of a playful idea, actually,
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radi se nekako
o razigranoj ideji, zapravo,
o razigranoj ideji, zapravo,
08:40
to illustrate the point of access,
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da bih ilustrovao tačku pristupa,
08:42
and I'm going to go
quite quickly on this one.
quite quickly on this one.
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i brzo ću proći kroz ovo.
08:44
We all know that seeing the artwork
in person is amazing.
in person is amazing.
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Svi znamo da je predivno
gledanje umetnina uživo.
gledanje umetnina uživo.
08:50
But we also know
that most of us can't do it,
that most of us can't do it,
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Ali takođe znamo
da većina nas to ne može da uradi,
da većina nas to ne može da uradi,
08:52
and the ones that can afford
to do it, it's complicated.
to do it, it's complicated.
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a oni koji mogu to da priušte,
komplikovano je.
komplikovano je.
08:55
So -- Cyril, can we load
up our art trip, what do we call it?
up our art trip, what do we call it?
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Pa - Sirile, možemo li da pustimo
umetničko putovanje, kako ga zovemo?
umetničko putovanje, kako ga zovemo?
08:59
We don't have a good name for this.
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Nemamo dobro ime za ovo.
09:01
But essentially, we have
around 1,000 amazing institutions,
around 1,000 amazing institutions,
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Ali u suštini imamo
oko 1000 sjajnih institucija,
oko 1000 sjajnih institucija,
09:06
68 countries.
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68 država.
09:07
But let's start with Rembrandt.
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No počnimo Rembrantom.
09:09
We might have time for only one example.
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Možda imamo vremena samo za jedan primer.
09:11
But thanks to the diversity,
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No zahvaljujući raznolikosti,
09:13
we've got around 500 amazing
Rembrandt object artworks
Rembrandt object artworks
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imamo oko 500 sjajnih
Rembrantovih umetničkih dela
Rembrantovih umetničkih dela
09:17
from 46 institutions and 17 countries.
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iz 46 institucija i 17 država.
09:19
Let's say that on your next vacation,
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Recimo da na vašem sledećem putovanju
09:22
you want to go see
every single one of them.
every single one of them.
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želite da vidite svako od njih.
09:24
That is your itinerary,
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To je vaša maršruta,
09:25
you will probably travel
53,000 kilometers,
53,000 kilometers,
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verovatno biste putovali
53.000 kilometara,
53.000 kilometara,
09:29
visit around, I think, 46 institutions,
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posetili biste, verujem, 46 institucija,
09:32
and just FYI, you might release
10 tons of CO2 emissions.
10 tons of CO2 emissions.
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i samo za vašu informaciju,
oslobodili biste 10 tona CO2.
oslobodili biste 10 tona CO2.
09:36
(Laughter)
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(Smeh)
09:37
But remember, it's art,
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No, sećate se, to je umetnost,
09:39
so you can justify it,
perhaps, in some way.
perhaps, in some way.
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pa to možete da opravdate, možda, nekako.
09:42
Moving on swiftly from here,
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Idemo hitro odavde,
09:44
is something a little bit
more technical and more interesting.
more technical and more interesting.
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imamo nešto malčice
više tehničko i interesantnije.
više tehničko i interesantnije.
09:47
All that we've shown you so far
uses metadata to make the connections.
uses metadata to make the connections.
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Sve što smo vam do sad pokazali
koristi metapodatke za pravljenje veza.
koristi metapodatke za pravljenje veza.
09:52
But obviously we have
something cool nowadays
something cool nowadays
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2110
Ali očito imamo nešto sjajno ovih dana
09:54
that everyone likes to talk about,
which is machine learning.
which is machine learning.
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o čemu svi vole da govore,
a to je mašinsko učenje.
a to je mašinsko učenje.
09:57
So what we thought is,
let's strip out all the metadata,
let's strip out all the metadata,
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Te smo pomislili,
hajde da ogolimo sve metapodatke,
hajde da ogolimo sve metapodatke,
10:00
let's look at what machine learning can do
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pogledajmo šta mašinsko učenje
može da postigne
može da postigne
10:04
based purely on visual recognition
of this entire collection.
of this entire collection.
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zasnovano u potpunosti na vizuelnom
prepoznavanju čitave ove kolekcije.
prepoznavanju čitave ove kolekcije.
10:08
What we ended up with
is this very interesting map,
is this very interesting map,
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Na kraju smo dobili
ovu veoma zanimljivu mapu,
ovu veoma zanimljivu mapu,
10:13
these clusters that have
no reference point information,
no reference point information,
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ove ogranke koji nemaju
informacije s referencama,
informacije s referencama,
10:17
but has just used visuals
to cluster things together.
to cluster things together.
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već su samo vizuelno grupisani zajedno.
10:21
Each cluster is an art to us
by itself of discovery.
by itself of discovery.
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3582
Svaka grupa sama po sebi otkrivena
je za nas umetnost.
je za nas umetnost.
10:25
But one of the clusters we want
to show you very quickly
to show you very quickly
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Ali jedna od grupa koju želimo
da vam pokažemo na kratko
da vam pokažemo na kratko
10:27
is this amazing cluster of portraits
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je ova zadivljujuća grupa portreta,
10:30
that we found from museums
around the world.
around the world.
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koju smo našli u muzejima širom sveta.
10:32
If you could zoom in
a little bit more, Cyril.
a little bit more, Cyril.
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Zumiraj još malo, Sirile.
10:34
Just to show you, you can
just travel through portraits.
just travel through portraits.
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Samo da bismo vam pokazali
da možete da putujete putem portreta.
da možete da putujete putem portreta.
10:38
And essentially, you can do nature,
you can do horses
you can do horses
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I u suštini, možete tako i sa prirodom,
možete s konjima,
možete s konjima,
10:41
and clusters galore.
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imate u izobilju grupa.
10:44
When we saw all these portraits,
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Kad smo videli sve te portrete,
10:45
we were like, "Hey, can we do
something fun for kids,
something fun for kids,
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bili smo u fazonu: "Hej, a da napravimo
nešto zabavno za decu
nešto zabavno za decu
10:49
or can we do something playful
224
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ili da napravimo nešto zabavno
10:51
to get people interested in portraits?"
225
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2025
da bi se ljudi
zainteresovali za portrete?"
zainteresovali za portrete?"
10:53
Because I haven't really seen
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2180
Jer zaista nisam video
10:55
young kids really excited
to go to a portrait gallery.
to go to a portrait gallery.
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3367
dečicu istinski uzbuđenu
zbog posete galeriji portreta.
zbog posete galeriji portreta.
10:59
I wanted to try to figure something out.
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647357
1932
Želeo sam da nešto smislim.
Te smo napravili nešto
što se zove uparivanje portreta.
što se zove uparivanje portreta.
11:01
So we created something
called the portrait matcher.
called the portrait matcher.
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2467
11:03
It's quite self-explnatory,
230
651804
1317
Prilično je doslovno,
11:05
so I'm just going to let Cyril
show his beautiful face.
show his beautiful face.
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2738
te ću prosto prepustiti Sirilu
da pokaže svoje lepo lice.
da pokaže svoje lepo lice.
11:07
And essentially what's happening is,
with the movement of his head,
with the movement of his head,
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655907
4132
I u suštini se dešava to
da pokretima svoje glave,
da pokretima svoje glave,
11:12
we are matching different portraits
around the world from museums.
around the world from museums.
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uparujemo različite portrete
iz muzeja širom sveta.
iz muzeja širom sveta.
11:16
(Applause)
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2196
(Aplauz)
11:29
And I don't know about you,
235
677445
1706
I ne znam za vas,
11:31
but I've shown it to my nephew and sister,
236
679175
2016
ali pokazao sam ovo nećaku i sestri
11:33
and the reaction is just phenomenal.
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681215
1849
i reakcija je prosto fenomenalna.
11:35
All they ask me is,
"When can we go see this?"
"When can we go see this?"
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683088
2706
Samo me pitaju sledeće:
"Kad možemo da vidimo ovo?"
"Kad možemo da vidimo ovo?"
11:39
And by the way, if we're nice,
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687492
1573
I usput, ako smo dobri,
11:41
maybe, Cyril, you can smile
and find a happy one?
and find a happy one?
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2821
možda, Sirile, da se nasmešiš
i pronađeš srećni primerak?
i pronađeš srećni primerak?
11:44
Oh, perfect.
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1398
Oh, savršeno.
11:46
By the way, this is not rehearsed.
242
694118
1988
Usput, ovo nije uvežbano.
11:48
Congrats, Cyril. Great stuff. Oh wow.
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2580
Čestitke, Sirile.
Sjajan materijal. Alal vera!
Sjajan materijal. Alal vera!
11:51
OK, let's move on; otherwise,
this will just take the whole time.
this will just take the whole time.
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U redu, nastavimo; u suprotnom
ovo će nam uzeti sve vreme.
ovo će nam uzeti sve vreme.
11:54
(Applause)
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702578
1718
(Aplauz)
11:56
So, art and culture
can be fun also, right?
can be fun also, right?
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704320
2580
Dakle, umetnost i kultura
mogu i da budu zabavni, ne?
mogu i da budu zabavni, ne?
11:59
For our last quick experiment --
247
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3397
Naš poslednji kratki eksperiment -
12:03
we call all of these "experiments" --
248
711321
1763
mi sve ovo nazivamo "eksperimentima"-
12:05
our last quick experiment
comes back to machine learning.
comes back to machine learning.
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2889
naš poslednji kratki eksperiment
nas vraća mašinskom učenju.
nas vraća mašinskom učenju.
12:08
We show you clusters, visual clusters,
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2841
Pokazujemo vam grupe, vizuelne grupe,
12:10
but what if we could ask the machine
to also name these clusters?
to also name these clusters?
251
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4901
ali šta ako bismo mogli da pitamo mašinu
da takođe imenuje ove grupe?
da takođe imenuje ove grupe?
12:15
What if it could automatically tag
them, using no actual metadata?
them, using no actual metadata?
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4753
Šta ako bi ih ona automatski obeležavala,
bez upotrebe stvarnih metapodataka?
bez upotrebe stvarnih metapodataka?
12:20
So what we have is this kind of explorer,
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4100
Stoga imamo ovaj tip istraživača,
12:24
where we have managed to match,
I think, around 4,000 labels.
I think, around 4,000 labels.
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732712
3611
gde smo uspeli da uparimo,
verujem, oko 4000 oznaka.
verujem, oko 4000 oznaka.
12:28
And we haven't really
done anything special here,
done anything special here,
255
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3164
I zaista nismo napravili
bilo šta naročito ovde,
bilo šta naročito ovde,
12:31
just fed the collection.
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1658
prosto smo uneli kolekciju.
12:33
And we found interesting categories.
257
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1770
I otkrili smo zanimljive kategorije.
12:35
We can start with horses,
a very straightforward category.
a very straightforward category.
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2905
Možemo da počnemo konjima,
veoma jednostavna kategorija.
veoma jednostavna kategorija.
Očekivali biste da ćete videti
kako je mašina unela
kako je mašina unela
12:37
You would expect to see
that the machine has put
that the machine has put
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745940
2299
12:40
images of horses, right?
260
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1741
slike konja, zar ne?
12:42
And it has, but you also notice,
right over there,
right over there,
261
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3442
I jeste, ali takođe primećujete,
tačno ovde,
tačno ovde,
12:45
that it has a very abstract image
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2079
da se ovde nalazi veoma apstraktna slika
12:47
that it has still managed to recognize
and cluster as horses.
and cluster as horses.
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3195
koju je mašina ipak uspela da prepozna
i grupiše kao konja.
i grupiše kao konja.
12:50
We also have an amazing head
in terms of a horse.
in terms of a horse.
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Takođe imamo jednu divnu glavu
u konjskom smislu.
u konjskom smislu.
12:54
And each one has the tags
as to why it got categorized in this.
as to why it got categorized in this.
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I svaka ima belešku zašto je svrstana tu.
12:58
So let's move to another one
which I found very funny and interesting,
which I found very funny and interesting,
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Zato pređimo na još jednu
koja mi je veoma smešna i zanimljiva
koja mi je veoma smešna i zanimljiva
13:02
because I don't understand
how this category came up.
how this category came up.
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jer ne razumem
kako smo došli do ove kategorije.
kako smo došli do ove kategorije.
13:05
It's called "Lady in Waiting."
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Zove se: "Dame koje čekaju".
13:06
If, Cyril, you do it very quickly,
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Sirile, pokaži to na brzinu,
13:09
you will see that we have
these amazing images
these amazing images
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videćete da imamo ove divne slike
13:13
of ladies, I guess, in waiting or posing.
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dama, pretpostavljam,
koje čekaju ili poziraju.
koje čekaju ili poziraju.
13:15
I don't really understand it.
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Zaista to ne razumem.
Ali sam pokušao da pitam
moje kontakte iz muzeja,
moje kontakte iz muzeja,
13:17
But I've been trying to ask
my museum contacts,
my museum contacts,
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13:19
you know, "What is this?
What's going on here?"
What's going on here?"
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znate: "Šta je ovo? Šta se ovde dešava?"
13:21
And it's fascinating.
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I fascinantno je.
13:23
Coming back to gold very quickly,
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Vraćamo se zlatu, veoma na kratko,
13:26
I wanted to search for gold
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želeo sam da tragam za zlatom
i da vidim kako je mašina
obeležila sve zlato.
obeležila sve zlato.
13:27
and see how the machine
tagged all the gold.
tagged all the gold.
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13:29
But, actually, it doesn't tag it as gold.
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Ali, zapravo, ona to
ne obeležava kao zlato.
ne obeležava kao zlato.
13:32
We are living in popular times.
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Živimo u modernom vremenu.
13:33
It tags it as "bling-bling."
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Ona to obeležava kao "bling-bling".
13:35
(Laughter)
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(Smeh)
13:39
I'm being hard on Cyril,
because I'm moving too fast.
because I'm moving too fast.
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Surov sam prema Sirilu
jer suviše brzo pričam.
jer suviše brzo pričam.
13:42
Essentially, here you have
all the bling-bling
all the bling-bling
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U suštini ovde imate sav bling-bling
13:44
of the world's museums organized for you.
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iz svetskih muzeja, sortiran za vas.
13:47
And finally, to end this talk
and these experiments,
and these experiments,
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I, naposletku, za kraj ovog govora
i ovih eksperimenata,
i ovih eksperimenata,
13:51
what I hope you feel after this talk
is happiness and emotion.
is happiness and emotion.
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nadam se da ćete nakon ovog govora
osećati sreću i emocije.
osećati sreću i emocije.
13:54
And what would we see
when we see happiness?
when we see happiness?
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A šta vidimo kad vidimo sreću?
13:57
If we actually look at all the objects
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Ako bismo zapravo pogledali sve objekte
14:00
that have been tagged under "happiness,"
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koji su obeleženi pod "sreća",
14:02
you would expect happiness, I guess.
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očekivali biste sreću, pretpostavljam.
14:05
But there was one that came up
that was very fascinating and interesting,
that was very fascinating and interesting,
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Ali jedan se pojavio
koji je veoma fascinantan i zanimljiv,
koji je veoma fascinantan i zanimljiv,
14:11
which was this artwork
by Douglas Coupland,
by Douglas Coupland,
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a to je ovo umetničko delo
Daglasa Koplanda,
Daglasa Koplanda,
14:16
our friend and artist
in residence as well,
in residence as well,
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našeg prijatelja i umetnika stipendiste
pod nazivom: "Nedostaje mi moj
preinternetski mozak".
preinternetski mozak".
14:18
called, "I Miss My Pre-Internet Brain."
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14:20
I don't know why the machine feels like
it misses its pre-Internet brain
it misses its pre-Internet brain
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Ne znam zašto mašini nedostaje
njen preinternetski mozak
njen preinternetski mozak
14:24
and it's been tagged here,
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i obeleženo je ovde,
14:25
but it's a very interesting thought.
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ali je to veoma zanimljiva misao.
Meni ponekad nedostaje
preinternetski mozak,
preinternetski mozak,
14:27
I sometimes do miss my pre-Internet brain,
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ali ne kad se radi o istraživanju
umetnosti i kulture na internetu.
umetnosti i kulture na internetu.
14:29
but not when it comes to exploring
arts and culture online.
arts and culture online.
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14:32
So take out your phones,
take out your computers,
take out your computers,
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Zato izvadite svoje telefone,
izvadite kompjutere,
izvadite kompjutere,
14:34
go visit museums.
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posetite muzeje.
14:36
And just a quick call-out
to all the amazing archivists,
to all the amazing archivists,
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I samo kratko pominjanje
svih divnih arhivara,
svih divnih arhivara,
14:38
historians, curators,
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istoričara, kustosa,
14:40
who are sitting in museums,
preserving all this culture.
preserving all this culture.
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koji sede u muzejima,
čuvajući svu tu kulturu.
čuvajući svu tu kulturu.
I bar možemo da dobijemo
svoju dnevnu dozu umetnosti i kulture
svoju dnevnu dozu umetnosti i kulture
14:43
And the least we can do is get
our daily dose of art and culture
our daily dose of art and culture
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14:46
for ourselves and our kids.
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za nas i našu decu.
14:47
Thank you.
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Hvala vam.
14:48
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Amit Sood - TechnologistAs the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail.
Why you should listen
Amit Sood is the director of Google's Cultural Institute. He and his team work on making art and culture accessible and engaging for everyone. They have partnered with over 1,000 museums, archives and other institutions from more than 70 countries to bring our shared heritage onto the web and connect them with people through new technologies. Most recently they have been experimenting with combining art with machine learning algorithms and other advanced technologies to create new ways to explore our cultures.
Amit Sood | Speaker | TED.com