ABOUT THE SPEAKER
Amanda Palmer - Musician, blogger
Alt-rock icon Amanda Fucking Palmer believes we shouldn't fight the fact that digital content is freely shareable -- and suggests that artists can and should be directly supported by fans.

Why you should listen

Amanda Palmer commands attention. The singer-songwriter-blogger-provocateur, known for pushing boundaries in both her art and her lifestyle, made international headlines this year when she raised nearly $1.2 million via Kickstarter (she’d asked for $100k) from nearly 25,000 fans who pre-ordered her new album, Theatre Is Evil.
 
But the former street performer, then Dresden Dolls frontwoman, now solo artist hit a bump the week her world tour kicked off. She revealed plans to crowdsource additional local backup musicians in each tour stop, offering to pay them in hugs, merchandise and beer per her custom. Bitter and angry criticism ensued (she eventually promised to pay her local collaborators in cash). And it's interesting to consider why. As Laurie Coots suggests: "The idea was heckled because we didn't understand the value exchange -- the whole idea of asking the crowd for what you need when you need it and not asking for more or less."

Summing up her business model, in which she views her recorded music as the digital equivalent of street performing, she says: “I firmly believe in music being as free as possible. Unlocked. Shared and spread. In order for artists to survive and create, their audiences need to step up and directly support them.”

Amanda's non-fiction book, The Art of Asking, digs deeply into the topics she addressed in her TED Talk. 

More profile about the speaker
Amanda Palmer | Speaker | TED.com
TED2013

Amanda Palmer: The art of asking

Amanda Palmer: 请求的艺术

Filmed:
11,975,201 views

不要逼迫人们购买音乐,Amanda Palmer说:让他们主动为音乐慷慨解囊。在她充满激情的演讲中,Amanda Palmer追溯了她做街头艺人(在“八英尺新娘”的帽子中留一美元)的经历,检视了艺术家和支持者之间的全新关系。
- Musician, blogger
Alt-rock icon Amanda Fucking Palmer believes we shouldn't fight the fact that digital content is freely shareable -- and suggests that artists can and should be directly supported by fans. Full bio

Double-click the English transcript below to play the video.

00:26
(Breathes呼吸 in, breathes吐气 out)
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(吸气,呼气)
00:33
So I didn't always make my living活的 from music音乐.
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我以前并不靠音乐谋生。
00:37
For about the five years年份 after graduating毕业
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自从我五年前
00:39
from an upstanding正直 liberal自由主义的 arts艺术 university大学,
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从一所正派的文理学院毕业起
00:42
this was my day job工作.
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这是我白天的工作。
00:47
I was a self-employed自雇 living活的 statue雕像 called the 8-Foot-脚丫子 Bride新娘,
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我是一座个体经营的、名为“8英尺新娘”的活雕像,
00:51
and I love telling告诉 people l did this for a job工作,
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我喜欢告诉别人这是我的工作。
00:55
because everybody每个人 always wants to know,
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因为大家都想知道,
00:57
who are these freaks怪胎 in real真实 life?
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这些怪人在真实生活中到底是什么样的?
01:00
Hello你好.
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大家好。
01:02
I painted myself white白色 one day, stood站在 on a box,
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我每天把自己涂白,站在一个盒子上,
01:04
put a hat帽子 or a can at my feet,
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在脚边放一顶帽子或者一个罐子,
01:07
and when someone有人 came来了 by and dropped下降 in money,
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如果有路过的人向里面投钱
01:09
I handed them a flower and some intense激烈 eye contact联系.
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我递给他们一朵花,并且和他们进行强烈的眼神交流。
01:17
And if they didn't take the flower,
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如果他们没有收下花,
01:19
I threw in a gesture手势 of sadness and longing渴望
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我就表现出悲伤和充满渴望的样子
01:23
as they walked away.
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看着他们慢慢走远。
01:27
(Laughter笑声)
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(笑声)
01:30
So I had the most profound深刻 encounters遭遇 with people,
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我与人有着最深层次的接触,
01:35
especially特别 lonely孤独 people who looked看着
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尤其是那些看起来
01:37
like they hadn't有没有 talked to anyone任何人 in weeks,
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好几个星期都没有与人交流的孤独者
01:40
and we would get this beautiful美丽 moment时刻
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我们共享一个美好的时刻
01:44
of prolonged经久 eye contact联系 being存在 allowed允许 in a city street,
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城市街道上可以发生的一次漫长眼神交流,
01:48
and we would sort分类 of fall秋季 in love a little bit.
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我们都感觉好像有点爱上对方。
01:51
And my eyes眼睛 would say, "Thank you. I see you."
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我的眼睛会说,“谢谢。我看到你了。”
01:57
And their eyes眼睛 would say,
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他们的眼睛则会说,
02:00
"Nobody没有人 ever sees看到 me. Thank you."
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“从来没有人在意我的存在。谢谢你。”
02:06
And I would get harassed骚扰 sometimes有时.
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有时候我会被骚扰。
02:08
People would yell叫喊 at me from their passing通过 cars汽车.
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开车路过的人从车里对我大喊。
02:10
"Get a job工作!"
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“找份工作去!”
02:12
And I'd be, like, "This is my job工作."
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我的反应是“这就是我的工作。”
02:15
But it hurt伤害, because it made制作 me fear恐惧
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但是这让我很伤心
02:19
that I was somehow不知何故 doing something un-joblike未joblike
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因为这让我感觉我的工作不正经
02:23
and unfair不公平, shameful可耻.
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不公平和可耻。
02:26
I had no idea理念 how perfect完善 a real真实 education教育 I was getting得到
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我没想到站在这个盒子上以音乐谋生的经历
02:31
for the music音乐 business商业 on this box.
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竟会是有如此深刻的教育意义。
02:34
And for the economists经济学家 out there,
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经济学家们你们可能会对这一点感兴趣,
02:36
you may可能 be interested有兴趣 to know I actually其实 made制作 a pretty漂亮 predictable可预测 income收入,
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我的收入其实相当稳定,
02:39
which哪一个 was shocking触目惊心 to me
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因为我没有固定的顾客
02:41
given特定 I had no regular定期 customers顾客,
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这一点让我自己也非常吃惊
02:44
but pretty漂亮 much 60 bucks雄鹿 on a Tuesday星期二, 90 bucks雄鹿 on a Friday星期五.
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我一般周二挣60美元,周五挣90美元。
02:47
It was consistent一贯.
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我的收入是稳定的。
02:48
And meanwhile与此同时, I was touring旅游 locally本地
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同时,我还在本地巡演
02:51
and playing播放 in nightclubs夜总会 with my band, the Dresden德累斯顿 Dolls玩偶.
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与我的乐队the Dresden Dolls一同在夜店演出。
02:53
This was me on piano钢琴, a genius天才 drummer鼓手.
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这是我在弹钢琴,旁边是一位天才鼓手
02:55
I wrote the songs歌曲, and eventually终于
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我还搞歌曲创作,
02:58
we started开始 making制造 enough足够 money that I could quit放弃 being存在 a statue雕像,
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我们的收入逐渐增加,最终,我不需要再做活人雕塑赚钱了,
03:01
and as we started开始 touring旅游,
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我们开始巡演之后
03:04
I really didn't want to lose失去 this sense
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我依然不想失去这种
03:06
of direct直接 connection连接 with people, because I loved喜爱 it.
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与人直接交流的感觉,因为我喜欢这种感觉。
03:09
So after all of our shows节目, we would sign标志 autographs签名
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所以我们在表演结束之后一定会签名
03:12
and hug拥抱 fans球迷 and hang out and talk to people,
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拥抱我们的歌迷,和人交流互动,
03:16
and we made制作 an art艺术 out of asking people to help us
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我们将请求他人给予帮助或加入我们的过程
03:21
and join加入 us, and I would track跟踪 down local本地 musicians音乐家
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变成了一门艺术,我会找来当地的音乐家和艺术家
03:23
and artists艺术家 and they would set up outside of our shows节目,
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在我们的演出门口表演,
03:28
and they would pass通过 the hat帽子,
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他们会传递一个帽子,
03:29
and then they would come in and join加入 us onstage在舞台上,
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随后他们进入演出场馆和我们一起登上舞台
03:31
so we had this rotating旋转 smorgasbord自助餐 of weird奇怪的, random随机 circus马戏团 guests宾客.
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也就是说,我们有着不断更替的、各种各样的、随机的、古怪的表演嘉宾。
03:36
And then Twitter推特 came来了 along沿,
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后来,微博(Twitter)的出现
03:39
and made制作 things even more magic魔法, because I could ask
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让事情变得更加神奇,因为
03:41
instantly即刻 for anything anywhere随地.
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我可以在任意时间和地点提出任何要求。
03:43
So I would need a piano钢琴 to practice实践 on,
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我可能会需要一架钢琴练习,
03:46
and an hour小时 later后来 I would be at a fan's风扇 house. This is in London伦敦.
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一个小时之后,我就在歌迷的家里弹琴。这件事发生在伦敦。
03:49
People would bring带来 home-cooked家常 food餐饮 to us
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在世界各地都有人
03:51
all over the world世界 backstage后台 and feed饲料 us and eat with us. This is in Seattle西雅图.
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把自己做的食物送到我们的后台并和我们一起吃。这是在西雅图。
03:55
Fans球迷 who worked工作 in museums博物馆 and stores商店
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如果我临时决定搞一场即兴的演唱会,
03:59
and any kind of public上市 space空间 would wave their hands
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在博物馆、商店或者任何其它公共场所工作的歌迷
04:02
if I would decide决定 to do a last-minute最后一分钟, spontaneous自发, free自由 gig演出.
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就会向我们发出邀请。
04:06
This is a library图书馆 in Auckland奥克兰.
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这是奥克兰的一家图书馆。
04:09
On Saturday星期六 I tweeted啾啾 for this crate and hat帽子,
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周六我发微博希望有人为我提供木板箱和帽子,
04:14
because I did not want to schlep拖带 them from the East Coast,
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因为我不想把它们从东海岸带到这里,
04:15
and they showed显示 up care关心 of this dude花花公子, Chris克里斯
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最终来自纽波特比奇(Newport Beach)的Chris
04:17
from Newport纽波特 Beach海滩, who says hello你好.
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为我提供了这两样道具,他也向大家问好。
04:21
I once一旦 tweeted啾啾, where in Melbourne墨尔本 can I buy购买 a neti洗鼻 pot?
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我曾经发微博问墨尔本哪里有卖洗鼻壶(neti pot)?
04:24
And a nurse护士 from a hospital醫院 drove开车 one
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一位在医院工作的护士开车
04:27
right at that moment时刻 to the cafe咖啡店 I was in,
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直接把它送到了我在的咖啡馆里,
04:29
and I bought her a smoothie冰沙
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我给她买了一杯沙冰
04:31
and we satSAT there talking about nursing看护 and death死亡.
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我们坐在一起聊护理和死亡。
04:34
And I love this kind of random随机 closeness亲近,
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我喜欢这样幸运的、随机的亲近感觉
04:36
which哪一个 is lucky幸运, because I do a lot of couchsurfingcouchsurfing.
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因为我常常做沙发客。
04:40
In mansions广厦 where everyone大家 in my crew船员 gets得到 their own拥有 room房间
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在大房子里,我们的每一位团队成员都有自己的房间,
04:44
but there's no wireless无线, and in punk朋克 squats深蹲,
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但是没有无线网,在朋克乐迷占据的废弃房屋里,
04:47
everyone大家 on the floor地板 in one room房间 with no toilets洗手间
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所有人都睡在一间房间的地板上,没有卫生间
04:50
but with wireless无线, clearly明确地 making制造 it the better option选项.
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但是有无线网,这一优势第二种方式成为了更好的选择。
04:54
(Laughter笑声)
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(笑声)
04:56
My crew船员 once一旦 pulled our van面包车
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我的团队曾经把车
04:58
up to a really poor较差的 Miami迈阿密 neighborhood邻里
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停在一个非常贫穷的迈阿密社区
05:02
and we found发现 out that our couchsurfingcouchsurfing host主办 for the night
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我们发现当晚招待我们的是一个
05:05
was an 18-year-old-岁 girl女孩, still living活的 at home,
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依然与父母同住的18岁女孩,
05:08
and her family家庭 were all undocumented无证 immigrants移民 from Honduras洪都拉斯.
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他们一家人都是来自洪都拉斯的非法移民。
05:12
And that night, her whole整个 family家庭
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那天晚上,他们一家人
05:15
took the couches沙发 and she slept together一起 with her mom妈妈
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都睡沙发,她和她妈妈挤在一起
05:18
so that we could take their beds.
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让我们睡他们的床。
05:21
And I lay铺设 there thinking思维,
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我就躺在那里想,
05:23
these people have so little.
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这些人拥有的东西这么少。
05:26
Is this fair公平?
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这样公平吗?
05:29
And in the morning早上, her mom妈妈 taught us how
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早晨,她妈妈教我们做
05:32
to try to make tortillas玉米饼 and wanted to give me a Bible圣经,
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玉米薄饼(tortilla),还想给我一本《圣经》,
05:34
and she took me aside在旁边 and she said to me in her broken破碎 English英语,
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她把我叫到一边,用支离破碎的英语对我说,
05:40
"Your music音乐 has helped帮助 my daughter女儿 so much.
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“你的音乐对我女儿的帮助很大。
05:45
Thank you for staying here. We're all so grateful感激."
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谢谢你能住在这里。我们都很感激。“
05:49
And I thought, this is fair公平.
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然后我想,这就公平了。
05:53
This is this.
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是这种过程。
05:57
A couple一对 months个月 later后来, I was in Manhattan曼哈顿,
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几个月之后,我在曼哈顿
05:59
and I tweeted啾啾 for a crash紧急 pad, and at midnight午夜,
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发微博希望找一个过夜的地方,午夜时分
06:02
I'm ringing铃声 a doorbell门铃 on the Lower降低 East Side,
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我在下东区(Lower East Side)按一户人家的门铃,
06:04
and it occurs发生 to me I've never actually其实 doneDONE this alone单独.
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然后我突然意识到我从来没有一个人借宿过。
06:06
I've always been with my band or my crew船员.
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我以前一直和我的乐队或者团队在一起。
06:08
Is this what stupid people do? (Laughter笑声)
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这是不是愚蠢的人做的事情?(笑声)
06:12
Is this how stupid people die?
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愚蠢的人是不是就是这样死的?
06:15
And before I can change更改 my mind心神, the door busts半身像 open打开.
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我还没来得及改变主意,门就打开了。
06:17
She's an artist艺术家. He's a financial金融 blogger博客 for Reuters路透社,
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她是一位艺术家。他是路透社的一位金融博客写手,
06:20
and they're pouring浇注 me a glass玻璃 of red wine红酒
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他们给我倒了一杯红酒
06:23
and offering me a bath,
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让我洗澡
06:24
and I have had thousands数千 of nights like that and like that.
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我经历过成千上万个这样的夜晚。
06:29
So I couchsurfcouchsurf a lot. I also crowdsurfcrowdsurf a lot.
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所以我常常做沙发客,也经常人群冲浪(从舞台上跳下,被观众接住)。
06:33
I maintain保持 couchsurfingcouchsurfing and crowdsurfingcrowdsurfing
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我认为做沙发客和人群冲浪
06:36
are basically基本上 the same相同 thing.
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其实是一个概念。
06:38
You're falling落下 into the audience听众
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落入人群中
06:41
and you're trusting信任的 each other.
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和信任他人。
06:42
I once一旦 asked an opening开盘 band of mine
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我曾经问一支为我们开场的乐队
06:45
if they wanted to go out into the crowd人群 and pass通过 the hat帽子
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他们愿不愿意到人群中去,传递帽子
06:48
to get themselves他们自己 some extra额外 money, something that I did a lot.
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筹一点额外的钱,我经常这样做。
06:50
And as usual通常, the band was psyched激动,
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和往常一样,乐队非常兴奋,
06:52
but there was this one guy in the band
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但是其中有一位成员告诉我
06:54
who told me he just couldn't不能 bring带来 himself他自己 to go out there.
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他没有办法说服自己这样做。
06:58
It felt too much like begging乞讨 to stand there with the hat帽子.
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拿着帽子站在那里感觉实在是太像乞讨了。
07:02
And I recognized认可 his fear恐惧 of "Is this fair公平?" and "Get a job工作."
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我意识到这种恐惧就是我想到“这公平吗?”和听到“找份工作去!”的时候的感受。
07:11
And meanwhile与此同时, my band is becoming变得 bigger and bigger.
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同时,我的乐队发展得越来越好。
07:14
We signed with a major重大的 label标签.
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我们和一家主流厂牌签约。
07:17
And our music音乐 is a cross交叉 between之间 punk朋克 and cabaret歌舞表演.
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我们的音乐是朋克和卡巴莱(cabaret)的集合体。
07:19
It's not for everybody每个人.
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不是所有人都能接受。
07:21
Well, maybe it's for you.
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也许你会喜欢的。
07:25
We sign标志, and there's all this hype炒作 leading领导 up to our next下一个 record记录.
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签约之后,公司举办了大量的宣传活动为我们的新唱片造势。
07:29
And it comes out and it sells塞尔斯 about 25,000 copies副本 in the first few少数 weeks,
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唱片推出之后仅仅几周就卖出两万五千张,
07:34
and the label标签 considers考虑 this a failure失败.
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但是我们的厂牌认为这是一张失败的专辑。
07:38
And I was like, "25,000, isn't that a lot?"
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我当时就说,“两万五千张,不是很多吗?”
07:40
They were like, "No, the sales销售 are going down. It's a failure失败."
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他们说,“不,销量在下降。这是一张失败的唱片。”
07:43
And they walk步行 off.
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随后他们就抛弃了我们。
07:45
Right at this same相同 time, I'm signing签约 and hugging拥抱 after a gig演出,
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与此同时,一次演唱会结束之后,我为歌迷签名与他们拥抱的时候
07:48
and a guy comes up to me
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一个人走上前来
07:50
and hands me a $10 bill法案,
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给了我一张10美元的纸币,
07:52
and he says,
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他说:
07:54
"I'm sorry, I burned your CD光盘 from a friend朋友."
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“不好意思,我从朋友那里翻录了你的CD。”
07:58
(Laughter笑声)
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(笑声)
08:01
"But I read your blog博客, I know you hate讨厌 your label标签.
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“不过我读了你的博客,我知道你不喜欢你的厂牌。
08:04
I just want you to have this money."
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我希望你收下这笔钱。“
08:07
And this starts启动 happening事件 all the time.
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这样的事情现在常常发生。
08:11
I become成为 the hat帽子 after my own拥有 gigs演出,
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我们的演唱会结束之后,我变成了那个收集钱币的帽子,
08:14
but I have to physically物理 stand there and take the help from people,
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我就站在那里,接受人们的帮助,
08:17
and unlike不像 the guy in the opening开盘 band,
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和之前开场乐队的那个成员不同
08:20
I've actually其实 had a lot of practice实践 standing常设 there.
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我在这方面拥有丰富的经验。
08:24
Thank you.
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谢谢。
08:26
And this is the moment时刻 I decide决定
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那一刻我决定
08:28
I'm just going to give away my music音乐 for free自由
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我要抓住可能的机会
08:31
online线上 whenever每当 possible可能,
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在网上免费共享我的音乐。
08:33
so it's like MetallicaMetallica的 over here, Napster纳普斯特, bad;
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当时Metallica正在声讨(音乐分享网站)Napster
08:36
Amanda阿曼达 Palmer帕尔默 over here, and I'm going to encourage鼓励
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而我Amanda Palmer却在唱反调,鼓励
08:39
torrentingtorrenting, downloading下载, sharing分享, but I'm going to ask for help,
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BT、下载、分享,但是我会请求人们的帮助
08:43
because I saw it work on the street.
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因为这种方式在街头是行得通的。
08:46
So I fought战斗 my way off my label标签 and for my next下一个 project项目
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所以我和厂牌斗争,结束了合作,
08:49
with my new band, the Grand盛大 Theft盗窃 Orchestra乐队,
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并与我的乐队the Grand Theft Orchestra,
08:52
I turned转身 to crowdfunding集资,
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我开始在人群中融资。
08:55
and I fell下跌 into those thousands数千 of connections连接 that I'd made制作,
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我纵身一跃,跳入我建立的成千上万的联系之中
08:59
and I asked my crowd人群 to catch抓住 me.
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我请求人群接住我。
09:02
And the goal目标 was 100,000 dollars美元.
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我的目标是十万美元
09:05
My fans球迷 backed已备份 me at nearly几乎 1.2 million百万,
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我的歌迷们为我提供了一百二十万,
09:08
which哪一个 was the biggest最大 music音乐 crowdfunding集资 project项目 to date日期.
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这是历史上规模最大的音乐人群募资。
09:12
(Applause掌声)
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(掌声)
09:16
And you can see how many许多 people it is.
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可以看出有多少人参与了募款。
09:20
It's about 25,000 people.
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大约两万五千人。
09:24
And the media媒体 asked, "Amanda阿曼达,
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媒体会问,“Amanda,
09:26
the music音乐 business商业 is tanking坦克 and you encourage鼓励 piracy海盗行为.
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音乐产业在衰亡,而你鼓励盗版。
09:28
How did you make all these people pay工资 for music音乐?"
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你是如何让这么多人为音乐付钱的?“
09:30
And the real真实 answer回答 is, I didn't make them. I asked them.
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我真正的答案是,我并没有逼迫他们,我所作的是请求他们。
09:36
And through通过 the very act法案 of asking people,
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通过请求他人帮助
09:39
I'd connected连接的 with them,
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我与他们建立了联系
09:41
and when you connect with them, people want to help you.
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情感相通之后,人们就愿意帮助你。
09:46
It's kind of counterintuitive有悖常理 for a lot of artists艺术家.
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对于很多艺术家来说,这似乎不合逻辑。
09:50
They don't want to ask for things.
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他们不愿意请求帮助。
09:52
But it's not easy简单. It's not easy简单 to ask.
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不过这并不容易。开口提出请求是一件不容易的事情。
09:58
And a lot of artists艺术家 have a problem问题 with this.
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很多艺术家都不愿这样做。
10:00
Asking makes品牌 you vulnerable弱势.
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请求帮助可能会让你很脆弱。
10:02
And I got a lot of criticism批评 online线上
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Kickstarter(为创意项目募资的平台)上的项目发展壮大之后
10:06
after my KickstarterKickstarter的 went big
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我继续在人群中募资的行为
10:08
for continuing继续 my crazy crowdsourcing众包 practices做法,
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在网络上招来了很多批评。
10:11
specifically特别 for asking musicians音乐家
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尤其是邀请喜欢我们音乐的音乐人
10:13
who are fans球迷 if they wanted to join加入 us on stage阶段
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上台与我们一同演唱几首歌曲
10:16
for a few少数 songs歌曲 in exchange交换 for love and tickets门票
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换取门票、啤酒,加深感情
10:20
and beer啤酒, and this was a doctored篡改 image图片
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这是某网站刊登的一张
10:23
that went up of me on a website网站.
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处理过的我的照片。
10:26
And this hurt伤害 in a really familiar way.
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这种受伤的感觉很熟悉。
10:29
And people saying, "You're not allowed允许 anymore
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人们说,”你现在已经没有资格
10:32
to ask for that kind of help,"
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再这样请求帮助了,”
10:34
really reminded提醒 me of the people in their cars汽车 yelling大呼小叫, "Get a job工作."
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这让我想起那些在车里对我大喊“找份工作去。”的人们
10:39
Because they weren't with us on the sidewalk人行道,
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他们没有和我们一起站在人行道上
10:43
and they couldn't不能 see the exchange交换
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他们没有见过
10:47
that was happening事件 between之间 me and my crowd人群,
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我和人们的交流,
10:49
an exchange交换 that was very fair公平 to us but alien外侨 to them.
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一种我们认为公平,他们却从未体验过的交流。
10:54
So this is slightly not safe安全 for work.
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这是一项不宜在工作场所进行的工作。
10:56
This is my KickstarterKickstarter的 backer靠山 party派对 in Berlin柏林.
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这是在柏林举办的Kickstarter赞助者派对。
10:59
At the end结束 of the night, I stripped剥离 and let everyone大家 draw on me.
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派对结束之前,我脱光了衣服让人们在我身上画画。
11:02
Now let me tell you, if you want to experience经验
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我用亲身经历告诉你们,如果你想体会
11:05
the visceral内脏 feeling感觉 of trusting信任的 strangers陌生人,
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信任陌生人那种发自内心深处的感觉
11:08
I recommend推荐 this,
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我推荐这种方式,
11:10
especially特别 if those strangers陌生人 are drunk German德语 people.
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尤其是这些陌生人都是醉酒的德国人的时候。
11:14
This was a ninja忍者 master-level大师级别 fan风扇 connection连接,
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这是与歌迷交流的最高级别,
11:19
because what I was really saying here was,
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因为我真正传达的信息是,
11:22
I trust相信 you this much.
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我就是这样信任你们。
11:25
Should I? Show显示 me.
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我应该这样做吗?用行动告诉我。
11:29
For most of human人的 history历史,
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在人类历史上的大部分时期,
11:30
musicians音乐家, artists艺术家, they've他们已经 been part部分 of the community社区,
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音乐人、艺术家是社群的一部分
11:36
connectors连接器 and openers开罐器, not untouchable碰不得 stars明星.
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他们促进沟通,开拓新领域,不是无法触及的明星。
11:40
Celebrity名人 is about a lot of people loving爱心 you from a distance距离,
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成为名人意味着有很多人从远方爱你,
11:45
but the Internet互联网 and the content内容
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然而因特网
11:47
that we're freely自如 able能够 to share分享 on it
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和我们在网络上自由共享的内容
11:49
are taking服用 us back.
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拉近了名人和支持者的距离。
11:52
It's about a few少数 people loving爱心 you up close
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现在则是一小部分人近距离的
11:56
and about those people being存在 enough足够.
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为你提供足够的支持。
12:00
So a lot of people are confused困惑 by the idea理念
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很多人不理解没有标准定价
12:03
of no hard sticker贴纸 price价钱.
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这个概念。
12:04
They see it as an unpredictable不可预料的 risk风险, but the things I've doneDONE,
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他们认为这些事情不可预料的冒险,但是我所做的事情
12:07
the KickstarterKickstarter的, the street, the doorbell门铃,
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Kickstarter,在街头募款,按陌生人的门铃
12:09
I don't see these things as risk风险.
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我不认为这些事情是风险。
12:11
I see them as trust相信.
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我认为它们是信任。
12:13
Now, the online线上 tools工具 to make the exchange交换
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现在,网络工具让这种交流
12:17
as easy简单 and as instinctive直觉的 as the street,
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像在街头请求帮助一样简单和自然,
12:20
they're getting得到 there.
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它们即将实现这种转变。
12:22
But the perfect完善 tools工具 aren't going to help us
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然而如果我们无法直面彼此
12:26
if we can't face面对 each other
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无所畏惧的给予和接受
12:28
and give and receive接收 fearlessly无所畏惧,
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完美的工具也无法帮助我们,
12:31
but, more important重要,
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然而,更重要的是
12:34
to ask without shame耻辱.
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不因请求帮助而感到羞愧。
12:37
My music音乐 career事业 has been spent花费
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做音乐的过程中,我一直希望
12:40
trying to encounter遭遇 people on the Internet互联网
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能像我站在盒子上的时候一样
12:43
the way I could on the box,
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与不同的人相遇
12:45
so blogging写博客 and tweeting啁啾 not just about my tour游览 dates日期
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所以我的博客和微博上不仅有我们的巡演日期
12:49
and my new video视频 but about our work and our art艺术
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我们的新音乐录音带,还有我们的作品、我们的艺术
12:53
and our fears恐惧 and our hangovers宿醉, our mistakes错误,
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我们的恐惧、宿醉和错误
12:57
and we see each other.
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这样我们就能真正感受到彼此的存在。
12:59
And I think when we really see each other,
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当我们真正建立这种联系时,
13:03
we want to help each other.
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我们就希望互相帮助。
13:06
I think people have been obsessed痴迷 with the wrong错误 question,
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我认为人们花了大量的精力试图解决错误的问题,
13:10
which哪一个 is, "How do we make people pay工资 for music音乐?"
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也就是“我们如何强迫人们付钱购买音乐?”
13:14
What if we started开始 asking,
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我们应该问一个新的问题,
13:16
"How do we let people pay工资 for music音乐?"
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“我们如何让人们主动为音乐慷慨解囊?”
13:21
Thank you.
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谢谢。
13:24
(Applause掌声)
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(掌声)
Translated by Yi Shao
Reviewed by Emma Zhao

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ABOUT THE SPEAKER
Amanda Palmer - Musician, blogger
Alt-rock icon Amanda Fucking Palmer believes we shouldn't fight the fact that digital content is freely shareable -- and suggests that artists can and should be directly supported by fans.

Why you should listen

Amanda Palmer commands attention. The singer-songwriter-blogger-provocateur, known for pushing boundaries in both her art and her lifestyle, made international headlines this year when she raised nearly $1.2 million via Kickstarter (she’d asked for $100k) from nearly 25,000 fans who pre-ordered her new album, Theatre Is Evil.
 
But the former street performer, then Dresden Dolls frontwoman, now solo artist hit a bump the week her world tour kicked off. She revealed plans to crowdsource additional local backup musicians in each tour stop, offering to pay them in hugs, merchandise and beer per her custom. Bitter and angry criticism ensued (she eventually promised to pay her local collaborators in cash). And it's interesting to consider why. As Laurie Coots suggests: "The idea was heckled because we didn't understand the value exchange -- the whole idea of asking the crowd for what you need when you need it and not asking for more or less."

Summing up her business model, in which she views her recorded music as the digital equivalent of street performing, she says: “I firmly believe in music being as free as possible. Unlocked. Shared and spread. In order for artists to survive and create, their audiences need to step up and directly support them.”

Amanda's non-fiction book, The Art of Asking, digs deeply into the topics she addressed in her TED Talk. 

More profile about the speaker
Amanda Palmer | Speaker | TED.com