ABOUT THE SPEAKER
Amanda Palmer - Musician, blogger
Alt-rock icon Amanda Fucking Palmer believes we shouldn't fight the fact that digital content is freely shareable -- and suggests that artists can and should be directly supported by fans.

Why you should listen

Amanda Palmer commands attention. The singer-songwriter-blogger-provocateur, known for pushing boundaries in both her art and her lifestyle, made international headlines this year when she raised nearly $1.2 million via Kickstarter (she’d asked for $100k) from nearly 25,000 fans who pre-ordered her new album, Theatre Is Evil.
 
But the former street performer, then Dresden Dolls frontwoman, now solo artist hit a bump the week her world tour kicked off. She revealed plans to crowdsource additional local backup musicians in each tour stop, offering to pay them in hugs, merchandise and beer per her custom. Bitter and angry criticism ensued (she eventually promised to pay her local collaborators in cash). And it's interesting to consider why. As Laurie Coots suggests: "The idea was heckled because we didn't understand the value exchange -- the whole idea of asking the crowd for what you need when you need it and not asking for more or less."

Summing up her business model, in which she views her recorded music as the digital equivalent of street performing, she says: “I firmly believe in music being as free as possible. Unlocked. Shared and spread. In order for artists to survive and create, their audiences need to step up and directly support them.”

Amanda's non-fiction book, The Art of Asking, digs deeply into the topics she addressed in her TED Talk. 

More profile about the speaker
Amanda Palmer | Speaker | TED.com
TED2013

Amanda Palmer: The art of asking

Amanda Palmer: Umjetnost pitanja

Filmed:
11,975,201 views

Nemojte tjerati ljude da plaćaju glazbu, kaže Amanda Palmer. Dopustite im. U strastvenom govoru koji počinje u danima kad je radila kao ulični izvođač (stavite dolar u šešir za Nevjestu od 2,5 metra!), Amanda proučava novi oblik povezanosti između umjetnika i obožavatelja.
- Musician, blogger
Alt-rock icon Amanda Fucking Palmer believes we shouldn't fight the fact that digital content is freely shareable -- and suggests that artists can and should be directly supported by fans. Full bio

Double-click the English transcript below to play the video.

00:26
(BreathesDiše in, breathesdiše out)
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(Udahne, izdahne)
00:33
So I didn't always make my livingživot from musicglazba.
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Nisam uvijek živjela od glazbe.
00:37
For about the fivepet yearsgodina after graduatingdiplome
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Oko pet godina nakon što sam diplomirala
00:39
from an upstandinguzoran liberalliberalni artsumjetnost universitysveučilište,
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na uvaženom sveučilištu humanističkih znanosti,
00:42
this was my day jobposao.
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ovo je bio moj dnevni posao.
00:47
I was a self-employedsamostalno zaposlen livingživot statuekip calledzvao the 8-Foot-Stopala BrideMladenka,
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Bila sam samozaposleni živući kip
imena Nevjesta od 2,5 metra.
00:51
and I love tellingreći people l did this for a jobposao,
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Volim ljudima govoriti da mi je to bio posao
00:55
because everybodysvi always wants to know,
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jer svi žele znati
00:57
who are these freaksnakaze in realstvaran life?
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tko su ti čudaci u stvarnom životu.
01:00
HelloPozdrav.
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Zdravo.
01:02
I paintedobojen myselfsebe whitebijela one day, stoodstajao on a boxkutija,
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Jednog sam se dana obojila u bijelo, stala na kutiju,
01:04
put a hatšešir or a can at my feetnoge,
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stavila šešir ili limenku ispred nogu
01:07
and when someonenetko camedošao by and droppedpao in moneynovac,
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i kad bi netko prošao i ubacio novac,
01:09
I handedruku them a flowercvijet and some intenseintenzivan eyeoko contactkontakt.
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pružila bih mu cvijet i intenzivno ga pogledala.
01:17
And if they didn't take the flowercvijet,
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Kad ne bi uzeo cvijet,
01:19
I threwbacio in a gesturegest of sadnesstuga and longingčežnja
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ubacila bih izraz tuge i čežnje
01:23
as they walkedhodao away.
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dok bi on odlazio.
01:27
(LaughterSmijeh)
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(Smijeh)
01:30
So I had the mostnajviše profounddubok encounterssusreti with people,
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Imala sam uistinu duboke susrete s ljudima,
01:35
especiallyposebno lonelyusamljen people who lookedgledao
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posebice s usamljenima koji su djelovali
01:37
like they hadn'tnije talkedRazgovarao to anyonebilo tko in weeksTjedni,
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kao da tjednima nisu ni s kim razgovarali,
01:40
and we would get this beautifullijep momenttrenutak
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a zajedno bismo imali jedan prekrasan trenutak
01:44
of prolongeddugotrajno eyeoko contactkontakt beingbiće alloweddopušteno in a cityGrad streetulica,
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dugog kontakta očima dopuštenog na gradskoj ulici
01:48
and we would sortvrsta of fallpad in love a little bitbit.
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i pomalo bismo se i zaljubili.
01:51
And my eyesoči would say, "Thank you. I see you."
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Moje oči bi rekle: "Hvala. Vidim te."
01:57
And theirnjihov eyesoči would say,
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A njihove bi rekle:
02:00
"NobodyNitko ne ever seesvidi me. Thank you."
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"Mene nitko nikad ne vidi. Hvala ti."
02:06
And I would get harasseduznemiravao sometimesponekad.
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Ponekad bi me ljudi i maltretirali.
02:08
People would yellvikati at me from theirnjihov passingpretjecanje carsautomobili.
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Vikali bi iz svojih auta:
02:10
"Get a jobposao!"
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"Nađi si posao!"
02:12
And I'd be, like, "This is my jobposao."
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A ja bih pomislila: "Ovo jest moj posao."
02:15
But it hurtpovrijediti, because it madenapravljen me fearstrah
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Ali zaboljelo bi me jer bih se pobojala
02:19
that I was somehownekako doing something un-joblikeUN-a joblike
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da radim nešto što nije dostojno posla,
02:23
and unfairnepravedno, shamefulsramotno.
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što je nepošteno i sramotno.
02:26
I had no ideaideja how perfectsavršen a realstvaran educationobrazovanje I was gettinguzimajući
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Nisam imala pojma da na ovoj kutiji
dobivam savršeno obrazovanje
02:31
for the musicglazba businessPoslovni on this boxkutija.
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za posao u glazbenoj industriji.
02:34
And for the economistsekonomisti out there,
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Svim prisutnim ekonomistima
02:36
you maysvibanj be interestedzainteresiran to know I actuallyzapravo madenapravljen a prettyprilično predictablepredvidiv incomeprihod,
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možda će biti zanimljivo
da sam zarađivala prilično predvidivu svotu,
02:39
whichkoji was shockingšokantan to me
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što me šokiralo
02:41
givendan I had no regularredovan customersklijenti,
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s obzirom na to da nisam imala stalne klijente,
02:44
but prettyprilično much 60 bucksdolara on a TuesdayUtorak, 90 bucksdolara on a FridayPetak.
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ali uglavnom sam zarađivala
60 dolara utorkom i 90 dolara petkom.
02:47
It was consistentdosljedan.
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Bilo je dosljedno.
02:48
And meanwhileu međuvremenu, I was touringobilazak locallylokalno
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U međuvremenu sam išla na lokalne turneje
02:51
and playingigranje in nightclubsnoćni klubovi with my bandbend, the DresdenDresden DollsLutke.
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i svirala u noćnim klubovima
sa svojim bendom, Dresden Dolls.
02:53
This was me on pianoklavir, a geniusgenije drummerbubnjar.
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Ovo sam ja za klavijaturama i genijalan bubnjar.
02:55
I wrotenapisao the songsPjesme, and eventuallyeventualno
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Pisala sam pjesme i na kraju smo počeli
02:58
we startedpočeo makingizrađivanje enoughdovoljno moneynovac that I could quitprestati beingbiće a statuekip,
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zarađivati dovoljno
da nisam više morala raditi kao kip.
03:01
and as we startedpočeo touringobilazak,
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Kad smo počeli ići na turneje
03:04
I really didn't want to loseizgubiti this senseosjećaj
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nisam htjela izgubiti taj osjećaj
03:06
of directdirektno connectionveza with people, because I lovedvoljen it.
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izravnog kontakta s ljudima jer sam ga obožavala.
03:09
So after all of our showspokazuje, we would signznak autographsautograme
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I tako smo nakon svakog nastupa dijelili autograme,
03:12
and hugzagrljaj fansfanovi and hangobjesiti out and talk to people,
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grlili obožavatelje, družili se i pričali s ljudima,
03:16
and we madenapravljen an artumjetnost out of askingtraži people to help us
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stvorili smo umjetnost
od pitanja ljudi da nam pomognu
03:21
and joinpridružiti us, and I would trackstaza down locallokalne musiciansglazbenici
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i pridruže nam se, ja bih našla lokalne glazbenike
03:23
and artistsizvođači and they would setset up outsideizvan of our showspokazuje,
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i umjetnike koji bi stali ispred mjesta našeg nastupa
03:28
and they would passproći the hatšešir,
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i skupljali donacije,
03:29
and then they would come in and joinpridružiti us onstagena pozornici,
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nakon čega bi nam se pridružili na pozornici
03:31
so we had this rotatingrotirajući smorgasbordsvedski stol of weirdčudan, randomslučajan circuscirkus guestsgosti.
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pa smo imali jedan rotirajući švedski stol
čudnih i nasumičnih cirkuskih gostiju.
03:36
And then TwitterTwitter camedošao alonguz,
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Pojavom Twittera
03:39
and madenapravljen things even more magicmagija, because I could askpitati
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sve je to postalo još čarobnije,
jer smo mogli odmah pitati
03:41
instantlyodmah for anything anywherebilo kuda.
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za bilo što bilo gdje.
03:43
So I would need a pianoklavir to practicepraksa on,
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Trebao bi mi klavir za vježbu
03:46
and an hoursat laterkasnije I would be at a fan'sVentilator je housekuća. This is in LondonLondon.
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i za sat vremena bila bih u kući
nekog obožavatelja. Ovo je u Londonu.
03:49
People would bringdonijeti home-cookeddomaća foodhrana to us
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Diljem svijeta ljudi bi nam donosili domaću hranu
03:51
all over the worldsvijet backstageiza bine and feedstočna hrana us and eatjesti with us. This is in SeattleSeattle.
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i hranili nas nakon koncerata
i jeli s nama. Ovo je u Seattleu.
03:55
FansFanovi who workedradio in museumsMuzeji and storestrgovinama
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Obožavatelji koji rade u muzejima i trgovinama
03:59
and any kindljubazan of publicjavnost spaceprostor would waveval theirnjihov handsruke
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ili bilo kakvom javnom prostoru podržali bi nas
04:02
if I would decideodlučiti to do a last-minuteLast minute, spontaneousspontan, freebesplatno gigkoncert.
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kad bih ja odlučila održati
spontane, besplatne koncerte.
04:06
This is a libraryknjižnica in AucklandAuckland.
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Ovo je u knjižnici u Aucklandu.
04:09
On SaturdaySubota I tweetedtweeted for this cratesanduk and hatšešir,
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U subotu sam preko Twittera tražila ovu kutiju i šešir
04:14
because I did not want to schlepschlep them from the EastIstok CoastObala,
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jer nisam htjela vući svoje s Istočne obale,
04:15
and they showedpokazala up carebriga of this dudeStari, ChrisChris
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i dao mi ih je Chris
04:17
from NewportNewport BeachPlaža, who sayskaže hellozdravo.
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iz Newport Beacha koji vas pozdravlja.
04:21
I oncejednom tweetedtweeted, where in MelbourneMelbourne can I buykupiti a netiNeti potlonac?
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Jednom sam na Twitteru pitala
gdje u Melbourneu pronaći Neti Pot.
04:24
And a nursemedicinska sestra from a hospitalbolnica drovestado one
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Jedna medicinska sestra donijela mi je jedan
04:27
right at that momenttrenutak to the cafekafić I was in,
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istog trena u kafić u kojem sam bila
04:29
and I boughtkupio her a smoothiesmoothie
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pa sam joj kupila smoothie
04:31
and we satsat there talkingkoji govori about nursingstarački and deathsmrt.
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i satima smo pričale o sestrinstvu i smrti.
04:34
And I love this kindljubazan of randomslučajan closenessbliskost,
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Obožavam tu vrstu nasumične bliskosti,
04:36
whichkoji is luckysretan, because I do a lot of couchsurfingCouchSurfing.
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što je odlično, jer se često
spavam na kaučima nepoznatih ljudi.
04:40
In mansionspalače where everyonesvatko in my crewposada getsdobiva theirnjihov ownvlastiti roomsoba
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U dvorcima gdje svatko
od moje ekipe dobije vlastitu sobu,
04:44
but there's no wirelessbežični, and in punkpunk squatsvalja,
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ali nema Interneta, i u pankerskim skvotovima
04:47
everyonesvatko on the floorkat in one roomsoba with no toiletstoaleti
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gdje su svi na podu u jednoj sobi bez kupaone,
04:50
but with wirelessbežični, clearlyjasno makingizrađivanje it the better optionopcija.
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ali ima Interneta pa je to očito bolja opcija.
04:54
(LaughterSmijeh)
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(Smijeh)
04:56
My crewposada oncejednom pulledizvukao our vankombi
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Moja ekipa jednom se dovezla kombijem
04:58
up to a really poorsiromašan MiamiMiami neighborhoodsusjedstvo
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u jako siromašnu četvrt Miamija
05:02
and we foundpronađeno out that our couchsurfingCouchSurfing hostdomaćin for the night
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i doznali smo da je naš domaćin te večeri
05:05
was an 18-year-old-godinu star girldjevojka, still livingživot at home,
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18-godišnja djevojka koja još uvijek živi kod kuće
05:08
and her familyobitelj were all undocumentedbez osobnih dokumenata immigrantsimigranata from HondurasHonduras.
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sa svojom obitelji ilegalnih imigranata iz Hondurasa.
05:12
And that night, her wholečitav familyobitelj
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I te je noći cijela njena obitelj
05:15
tookuzeo the coucheskauča and she sleptspavao togetherzajedno with her mommama
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spavala na kaučima, a ona je spavala s mamom
05:18
so that we could take theirnjihov bedsležaja.
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tako da mi možemo spavati u njihovim krevetima.
05:21
And I laypoložiti there thinkingmišljenje,
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Ležala sam misleći
05:23
these people have so little.
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kako ovi ljudi imaju tako malo.
05:26
Is this fairfer?
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Je li ovo pošteno?
05:29
And in the morningjutro, her mommama taughtučio us how
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Ujutro nas je njena mama naučila
05:32
to try to make tortillastortilje and wanted to give me a BibleBiblija,
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kako raditi tortilje i htjela mi je dati Bibliju
05:34
and she tookuzeo me asideu stranu and she said to me in her brokenslomljen Englishengleski,
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pa me odvela sa strane i rekla mi na lošem engleskom
05:40
"Your musicglazba has helpedpomogao my daughterkći so much.
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"Vaša je glazba jako pomogla mojoj kćeri.
05:45
Thank you for stayingostanak here. We're all so gratefulzahvalan."
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Hvala vam što ste bili s nama, jako smo vam zahvalni."
05:49
And I thought, this is fairfer.
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I pomislila sam: Ovo jest pošteno.
05:53
This is this.
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To je to.
05:57
A couplepar monthsmjeseci laterkasnije, I was in ManhattanManhattan,
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Par mjeseci kasnije kad sam bila na Manhattanu
05:59
and I tweetedtweeted for a crashsudar padjastučić, and at midnightponoć,
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preko Twittera sam potražila
madrac na sklapanje, i u ponoć,
06:02
I'm ringingzvoni a doorbellzvono on the LowerNiže EastIstok SideStrani,
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dok sam zvonila na vratima u Lower East Side-u,
06:04
and it occursjavlja to me I've never actuallyzapravo doneučinio this alonesam.
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palo mi je na pamet da ovo nikad nisam radila sama.
06:06
I've always been with my bandbend or my crewposada.
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Uvijek sam bila sa svojim bendom ili ostatkom ekipe.
06:08
Is this what stupidglup people do? (LaughterSmijeh)
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Je li ovo nešto što rade glupi ljudi? (Smijeh)
06:12
Is this how stupidglup people dieumrijeti?
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Umiru li ovako glupi ljudi?
06:15
And before I can changepromijeniti my mindum, the doorvrata bustspoprsja openotvoren.
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I prije nego sam se stigla predomisliti,
vrata su se naglo otvorila.
06:17
She's an artistumjetnik. He's a financialfinancijska bloggerbloger for ReutersReuters,
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Ona je umjetnica.
On je financijski blogger za Reuters.
06:20
and they're pouringkoji lije me a glassstaklo of redcrvena winevino
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Toče mi čašu crvenog vina
06:23
and offeringponuda me a bathkupelj,
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i nude mi kupku,
06:24
and I have had thousandstisuća of nightsnoću like that and like that.
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a takvih sam noći imala već tisuće.
06:29
So I couchsurfcouchsurf a lot. I alsotakođer crowdsurfcrowdsurf a lot.
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Često spavam na tuđim kaučima.
I često "surfam" kroz publiku.
06:33
I maintainodržavati couchsurfingCouchSurfing and crowdsurfingcrowdsurfing
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Mislim da su surfanje po kaučima i kroz publiku
06:36
are basicallyu osnovi the sameisti thing.
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skoro ista stvar.
06:38
You're fallingkoji pada into the audiencepublika
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Padaš u publiku
06:41
and you're trustingpovjerljiv eachsvaki other.
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i vjerujete jedni drugima.
06:42
I oncejednom askedpitao an openingotvor bandbend of minerudnik
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Jednom sam pitala jednu predgrupu
06:45
if they wanted to go out into the crowdgužva and passproći the hatšešir
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žele li ići sa šeširom kroz publiku
06:48
to get themselvesse some extraekstra moneynovac, something that I did a lot.
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da bi skupili više novca, što sam i sama često činila.
06:50
And as usualuobičajen, the bandbend was psychedu komi,
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Kao i inače, bend je bio oduševljen,
06:52
but there was this one guy in the bandbend
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ali jedan tip iz benda
06:54
who told me he just couldn'tne mogu bringdonijeti himselfsam to go out there.
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rekao mi je da se ne može natjerati na to.
06:58
It feltosjećala too much like beggingprosjačenje to standstajati there with the hatšešir.
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Osjećao bi se kao prosjak.
07:02
And I recognizedpriznat his fearstrah of "Is this fairfer?" and "Get a jobposao."
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I prepoznala sam njegov strah od
"Je li to pošteno?" i "Nađi pravi posao."
07:11
And meanwhileu međuvremenu, my bandbend is becomingpostaje biggerveći and biggerveći.
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U međuvremenu je moj bend postajao sve popularniji.
07:14
We signedpotpisan with a majorglavni labeloznačiti.
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Potpisali smo ugovor s ogromnom izdavačkom kućom.
07:17
And our musicglazba is a crosskriž betweenizmeđu punkpunk and cabaretCabaret.
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A naša glazba je mješavina punka i cabareta.
07:19
It's not for everybodysvi.
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Nije za svakoga.
07:21
Well, maybe it's for you.
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Možda je za tebe.
07:25
We signznak, and there's all this hypehiper leadingvodeći up to our nextSljedeći recordsnimiti.
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Potpisali smo ugovor i započelo je uzbuđenje
koje je dovelo do našeg drugog albuma.
07:29
And it comesdolazi out and it sellsproda about 25,000 copieskopije in the first fewnekoliko weeksTjedni,
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Kad smo ga objavili, prodalo se
25 000 primjeraka u prvih nekoliko tjedana,
07:34
and the labeloznačiti considerssmatra this a failureneuspjeh.
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što je za kompaniju bio neuspjeh.
07:38
And I was like, "25,000, isn't that a lot?"
136
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Rekla sam: "Zar 25 000 nije puno?"
07:40
They were like, "No, the salesprodajni are going down. It's a failureneuspjeh."
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A oni su rekli: "Ne, prodaja opada. To je neuspjeh."
07:43
And they walkhodati off.
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I otišli su.
07:45
Right at this sameisti time, I'm signingpotpisivanje and hugginggrljenje after a gigkoncert,
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U to isto vrijeme, kad sam davala
autograme i zagrljaje nakon nastupa
07:48
and a guy comesdolazi up to me
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prišao mi je čovjek,
07:50
and handsruke me a $10 billračun,
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dao mi novčanicu od 10 dolara
07:52
and he sayskaže,
142
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i rekao:
07:54
"I'm sorry, I burnedspaljen your CDCD-A from a friendprijatelj."
143
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3758
"Oprosti, spržio sam tvoj album od prijatelja."
07:58
(LaughterSmijeh)
144
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(Smijeh)
08:01
"But I readčitati your blogblog, I know you hatemrziti your labeloznačiti.
145
465386
3465
"Ali čitam tvoj blog,
znam da mrziš svoju izdavačku kuću.
08:04
I just want you to have this moneynovac."
146
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2534
Želim ti dati ovaj novac."
08:07
And this startspočinje happeningdogađa all the time.
147
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I to se počelo stalno događati.
08:11
I becomepostati the hatšešir after my ownvlastiti gigsnastupa,
148
475225
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Ja sam postala onaj šešir nakon svojih nastupa,
08:14
but I have to physicallytjelesno standstajati there and take the help from people,
149
478690
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ali moram fizički stajati tamo i primati pomoć od ljudi.
08:17
and unlikeza razliku od the guy in the openingotvor bandbend,
150
481976
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Za razliku od tipa iz predgrupe,
08:20
I've actuallyzapravo had a lot of practicepraksa standingstajati there.
151
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ja sam se zapravo dosta uvježbala dok sam tako stajala.
08:24
Thank you.
152
488215
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Hvala.
08:26
And this is the momenttrenutak I decideodlučiti
153
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U tom sam trenutku odlučila
08:28
I'm just going to give away my musicglazba for freebesplatno
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davati svoju glazbu besplatno
08:31
onlinena liniji wheneverkada possiblemoguće,
155
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preko interneta kad god mogu.
08:33
so it's like MetallicaMetallica over here, NapsterNapster, badloše;
156
497106
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Metallica je ovdje, Napster, to je loše.
08:36
AmandaAmanda PalmerPalmer over here, and I'm going to encourageohrabriti
157
500342
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Amanda Palmer je ovdje i poticat ću sve da
08:39
torrentingTorrenting, downloadingpreuzimajući datoteku, sharingdijeljenje, but I'm going to askpitati for help,
158
503130
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koriste torrente, downloadaju glazbu
i dijele je, ali ću pitati za pomoć
08:43
because I saw it work on the streetulica.
159
507479
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jer sam vidjela da to funkcionira na ulici.
08:46
So I foughtborio my way off my labeloznačiti and for my nextSljedeći projectprojekt
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Izborila sam se za raskid ugovora
s izdavačkom kućom i sa svojim idućim projektom,
08:49
with my newnovi bandbend, the GrandVelika TheftKrađa OrchestraOrkestar,
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s novim bendom imena Grand Theft Orchestra,
08:52
I turnedokrenut to crowdfundingcrowdfunding,
162
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okrenula sam se "crowdfundingu"
ili financiranju kroz publiku.
08:55
and I fellpao into those thousandstisuća of connectionsveze that I'd madenapravljen,
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Pala sam u tisuće veza koje sam stvorila
08:59
and I askedpitao my crowdgužva to catchulov me.
164
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i pitala publiku da me uhvati.
09:02
And the goalcilj was 100,000 dollarsdolara.
165
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Cilj mi je bio skupiti 100 000 dolara.
09:05
My fansfanovi backedonaj koji ima potporu me at nearlyskoro 1.2 millionmilijuna,
166
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Moji obožavatelji su skupili gotovo 1,2 milijuna
09:08
whichkoji was the biggestnajveći musicglazba crowdfundingcrowdfunding projectprojekt to datedatum.
167
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što je najveći projekt financiranja
kroz publiku do danas.
09:12
(ApplausePljesak)
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(Pljesak)
09:16
And you can see how manymnogi people it is.
169
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Vidi se o koliko se ljudi radi.
09:20
It's about 25,000 people.
170
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To je oko 25 000 ljudi.
09:24
And the mediamedia askedpitao, "AmandaAmanda,
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Mediji su me pitali: "Amanda,
09:26
the musicglazba businessPoslovni is tankingCisterna and you encourageohrabriti piracypiratstvo.
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glazbena industrija tone, a ti potičeš piratstvo.
09:28
How did you make all these people payplatiti for musicglazba?"
173
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Kako si navela ove ljude da plate glazbu?"
09:30
And the realstvaran answerodgovor is, I didn't make them. I askedpitao them.
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Pravi odgovor jest da ih nisam navela. Pitala sam ih.
09:36
And throughkroz the very actčin of askingtraži people,
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Kroz sam čin pitanja ljudi
09:39
I'd connectedpovezan with them,
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povezala sam se s njima,
09:41
and when you connectSpojiti with them, people want to help you.
177
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a kad se povežeš s nekim, oni ti žele pomoći.
09:46
It's kindljubazan of counterintuitivecounterintuitive for a lot of artistsizvođači.
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To je nešto što ide protiv intuicije brojnih umjetnika.
09:50
They don't want to askpitati for things.
179
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Ne žele pitati za stvari.
09:52
But it's not easylako. It's not easylako to askpitati.
180
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Ali to nije lako. Nije lako pitati.
09:58
And a lot of artistsizvođači have a problemproblem with this.
181
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I puno umjetnika s time ima problema.
10:00
AskingMolba makesmarke you vulnerableranjiv.
182
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Pitati za nešto čini te ranjivim.
10:02
And I got a lot of criticismkritika onlinena liniji
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Nakon uspjeha na Kickstarteru,
10:06
after my KickstarterKickstarter wentotišao bigvelika
184
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mnogi su me kritizirali
10:08
for continuingnastavlja my crazylud crowdsourcingcrowdsourcing practicesprakse,
185
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zbog nastavljanja mog ludog
načina financiranja uz pomoć publike,
10:11
specificallyposebno for askingtraži musiciansglazbenici
186
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a posebice zbog toga što sam pitala glazbenike
10:13
who are fansfanovi if they wanted to joinpridružiti us on stagefaza
187
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koji su naši obožavatelji da nam se pridruže na pozornici
10:16
for a fewnekoliko songsPjesme in exchangerazmjena for love and ticketsulaznice
188
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3502
na nekoliko pjesama
u zamjenu za ljubav, karte i pivo.
10:20
and beerpivo, and this was a doctoredsređene imageslika
189
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Na jednoj web stranici pojavila se
10:23
that wentotišao up of me on a websiteweb stranica.
190
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ova obrađena slika.
10:26
And this hurtpovrijediti in a really familiarupoznat way.
191
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Zaboljelo me na veoma poznat način.
10:29
And people sayingizreka, "You're not alloweddopušteno anymoreviše
192
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2974
Kad su mi ljudi rekli: "Više ti nije dopušteno
10:32
to askpitati for that kindljubazan of help,"
193
616971
1764
pitati za pomoć na takav način",
10:34
really remindedpodsjetio me of the people in theirnjihov carsautomobili yellingderanja, "Get a jobposao."
194
618735
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sjetila sam se onih ljudi koji su
iz auta vikali: "Nađi pravi posao."
10:39
Because they weren'tnisu with us on the sidewalktrotoar,
195
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4384
Jer nisu bili s nama na ulici
10:43
and they couldn'tne mogu see the exchangerazmjena
196
627687
3546
i nisu vidjeli razmjenu
10:47
that was happeningdogađa betweenizmeđu me and my crowdgužva,
197
631233
2037
koja se odvijala između mene i moje publike,
10:49
an exchangerazmjena that was very fairfer to us but alienstranac to them.
198
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5490
razmjenu koja je nama bila
vrlo poštena, ali njima nepoznata.
10:54
So this is slightlymalo not safesef for work.
199
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1924
U redu, ovo je malo neprimjereno za posao.
10:56
This is my KickstarterKickstarter backersponzor partystranka in BerlinBerlin.
200
640684
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Ovo je zabava u Berlinu
za moje podržavatelje na Kickstarteru.
10:59
At the endkraj of the night, I strippedskinuo and let everyonesvatko drawizvući on me.
201
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Na kraju večeri sam se skinula
i dala svima da crtaju po meni.
11:02
Now let me tell you, if you want to experienceiskustvo
202
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Mogu vam reći, ako želite iskusiti onaj
11:05
the visceralvisceralni feelingosjećaj of trustingpovjerljiv strangersstranci,
203
649656
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duboki osjećaj vjerovanja nepoznatim ljudima,
11:08
I recommendPreporuči this,
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preporučam ovo,
11:10
especiallyposebno if those strangersstranci are drunkpijan Germannjemački people.
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posebice ako su ti nepoznati ljudi pijani Nijemci.
11:14
This was a ninjaNinja master-levelMaster-studije fanventilator connectionveza,
206
658953
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Ovo je bila najviša razina
povezanosti s obožavateljima,
11:19
because what I was really sayingizreka here was,
207
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jer ono što sam ovime uistinu govorila jest:
11:22
I trustpovjerenje you this much.
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Ovoliko vam vjerujem.
11:25
Should I? ShowPokazati me.
209
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Trebam li? Pokažite mi.
11:29
For mostnajviše of humanljudski historypovijest,
210
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Većinu ljudske povijesti,
11:30
musiciansglazbenici, artistsizvođači, they'vešto ga do been partdio of the communityzajednica,
211
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glazbenici i umjetnici dio su zajednice
11:36
connectorskonektori and openersotvarači, not untouchablenedodirljiv starszvijezde.
212
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koji povezuju i otvaraju, a ne nedodirljive zvijezde.
11:40
CelebritySlavna osoba is about a lot of people lovingkoji voli you from a distanceudaljenost,
213
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Biti poznata ličnost je kad
vas puno ljudi voli iz daljine,
11:45
but the InternetInternet and the contentsadržaj
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2023
ali Internet i sadržaj
11:47
that we're freelyslobodno ableu stanju to sharePodjeli on it
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koji ondje možemo slobodno dijeliti
11:49
are takinguzimanje us back.
216
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vraćaju nas korijenima.
11:52
It's about a fewnekoliko people lovingkoji voli you up closeblizu
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Radi se o tome da vas nekoliko ljudi voli iz blizine
11:56
and about those people beingbiće enoughdovoljno.
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i o tome da je to dovoljno.
12:00
So a lot of people are confusedzbunjen by the ideaideja
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Mnogo ljudi zbunjuje ideja
12:03
of no hardteško stickernaljepnica pricecijena.
220
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o nedostatku etikete s cijenom.
12:04
They see it as an unpredictablenepredvidiv riskrizik, but the things I've doneučinio,
221
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Vide to kao nepredvidivi rizik,
ali stvari koje sam sama radila,
12:07
the KickstarterKickstarter, the streetulica, the doorbellzvono,
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Kickstarter, ulica, zvono na vratima,
12:09
I don't see these things as riskrizik.
223
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te stvari ne smatram rizikom.
12:11
I see them as trustpovjerenje.
224
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Smatram ih povjerenjem.
12:13
Now, the onlinena liniji toolsalat to make the exchangerazmjena
225
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Online alati koji razmjenu
12:17
as easylako and as instinctiveinstinktivan as the streetulica,
226
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čine toliko lakom i instinktivnom kao na ulici
12:20
they're gettinguzimajući there.
227
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sve su nam bliže.
12:22
But the perfectsavršen toolsalat aren'tnisu going to help us
228
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Ali ni savršeni alati nam neće pomoći
12:26
if we can't facelice eachsvaki other
229
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ako se ne možemo suočiti jedni s drugima,
12:28
and give and receivedobiti fearlesslybez straha,
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davati i primati bez straha,
12:31
but, more importantvažno,
231
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i, što je još važnije,
12:34
to askpitati withoutbez shamesram.
232
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pitati bez srama.
12:37
My musicglazba careerkarijera has been spentpotrošen
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Svoju glazbenu karijeru provela sam
12:40
tryingtežak to encountersusret people on the InternetInternet
234
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pokušavajući se susretati s ljudima na Internetu
12:43
the way I could on the boxkutija,
235
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kao onda kad sam stajala na kutiji
12:45
so bloggingbloganje and tweetingtweeting not just about my tourobilazak datesdatume.
236
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pa na blogu i Twitteru nisam pisala
samo o datumima turneje
12:49
and my newnovi videovideo but about our work and our artumjetnost
237
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3591
i o svom novom videu,
već o našem radu i našoj umjetnosti,
12:53
and our fearsstrahovi and our hangoversmamurluk, our mistakesgreške,
238
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o našim strahovima, mamurlucima i pogreškama,
12:57
and we see eachsvaki other.
239
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2018
i tako vidimo jedni druge.
12:59
And I think when we really see eachsvaki other,
240
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Mislim da, kad zbilja vidimo jedni druge,
13:03
we want to help eachsvaki other.
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želimo jedni drugima i pomoći.
13:06
I think people have been obsessedopsjednut with the wrongpogrešno questionpitanje,
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Mislim da su ljudi opsjednuti pogrešnim pitanjem,
13:10
whichkoji is, "How do we make people payplatiti for musicglazba?"
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a to je: "Kako navesti ljude da plate glazbu?"
13:14
What if we startedpočeo askingtraži,
244
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Što kad bismo se počeli pitati:
13:16
"How do we let people payplatiti for musicglazba?"
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"Kako ljudima dopustiti da plate glazbu?"
13:21
Thank you.
246
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Hvala.
13:24
(ApplausePljesak)
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(Pljesak)
Translated by Ana Šperkov
Reviewed by Suzana Barić

▲Back to top

ABOUT THE SPEAKER
Amanda Palmer - Musician, blogger
Alt-rock icon Amanda Fucking Palmer believes we shouldn't fight the fact that digital content is freely shareable -- and suggests that artists can and should be directly supported by fans.

Why you should listen

Amanda Palmer commands attention. The singer-songwriter-blogger-provocateur, known for pushing boundaries in both her art and her lifestyle, made international headlines this year when she raised nearly $1.2 million via Kickstarter (she’d asked for $100k) from nearly 25,000 fans who pre-ordered her new album, Theatre Is Evil.
 
But the former street performer, then Dresden Dolls frontwoman, now solo artist hit a bump the week her world tour kicked off. She revealed plans to crowdsource additional local backup musicians in each tour stop, offering to pay them in hugs, merchandise and beer per her custom. Bitter and angry criticism ensued (she eventually promised to pay her local collaborators in cash). And it's interesting to consider why. As Laurie Coots suggests: "The idea was heckled because we didn't understand the value exchange -- the whole idea of asking the crowd for what you need when you need it and not asking for more or less."

Summing up her business model, in which she views her recorded music as the digital equivalent of street performing, she says: “I firmly believe in music being as free as possible. Unlocked. Shared and spread. In order for artists to survive and create, their audiences need to step up and directly support them.”

Amanda's non-fiction book, The Art of Asking, digs deeply into the topics she addressed in her TED Talk. 

More profile about the speaker
Amanda Palmer | Speaker | TED.com

Data provided by TED.

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