ABOUT THE SPEAKER
Amanda Palmer - Musician, blogger
Alt-rock icon Amanda Fucking Palmer believes we shouldn't fight the fact that digital content is freely shareable -- and suggests that artists can and should be directly supported by fans.

Why you should listen

Amanda Palmer commands attention. The singer-songwriter-blogger-provocateur, known for pushing boundaries in both her art and her lifestyle, made international headlines this year when she raised nearly $1.2 million via Kickstarter (she’d asked for $100k) from nearly 25,000 fans who pre-ordered her new album, Theatre Is Evil.
 
But the former street performer, then Dresden Dolls frontwoman, now solo artist hit a bump the week her world tour kicked off. She revealed plans to crowdsource additional local backup musicians in each tour stop, offering to pay them in hugs, merchandise and beer per her custom. Bitter and angry criticism ensued (she eventually promised to pay her local collaborators in cash). And it's interesting to consider why. As Laurie Coots suggests: "The idea was heckled because we didn't understand the value exchange -- the whole idea of asking the crowd for what you need when you need it and not asking for more or less."

Summing up her business model, in which she views her recorded music as the digital equivalent of street performing, she says: “I firmly believe in music being as free as possible. Unlocked. Shared and spread. In order for artists to survive and create, their audiences need to step up and directly support them.”

Amanda's non-fiction book, The Art of Asking, digs deeply into the topics she addressed in her TED Talk. 

More profile about the speaker
Amanda Palmer | Speaker | TED.com
TED2013

Amanda Palmer: The art of asking

Amanda Palmer: Umetnost naprošanja

Filmed:
11,975,201 views

Ne silite ljudi plačevati za glasbo, pravi Amanda Palmer. Dopustite jim. V strastnem govoru, ki se začne z njenimi dnevi ulične performerke (dolar v klobuk za Dvometrsko nevesto!), raziskuje nov odnos med umetnikom in oboževalci.
- Musician, blogger
Alt-rock icon Amanda Fucking Palmer believes we shouldn't fight the fact that digital content is freely shareable -- and suggests that artists can and should be directly supported by fans. Full bio

Double-click the English transcript below to play the video.

00:26
(BreathesDiha in, breathesdiha out)
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(Vdih)
(Izdih)
00:33
So I didn't always make my livingživeti from musicglasba.
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Nisem se vedno preživljala z glasbo.
00:37
For about the fivepet yearslet after graduatingdiplomiral
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Kakšnih pet let po tem, ko sem diplomirala
00:39
from an upstandingVstajanje liberalliberalni artsumetnosti universityuniverza,
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na ugledni liberalni umetnostni univerzi,
00:42
this was my day jobdelo.
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je bilo tole moje delo.
(Smeh)
00:47
I was a self-employedsamozaposlene osebe livingživeti statuekip calledpozval the 8-Foot-Stopala BrideNevesta,
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Bila sem samozaposlena
kot živ kip "Dvometrske neveste"
00:51
and I love tellingpovedal people l did this for a jobdelo,
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in rada pripovedujem ljudem
o tem svojem delu,
00:55
because everybodyvsi always wants to know,
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ker se vsi vedno sprašujejo,
00:57
who are these freaksfreaks in realresnično life?
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kdo so ti čudaki v resničnem življenju.
(Smeh)
01:00
Hellozdravo.
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Pozdravljeni.
Nekega dne sem se pobarvala na belo
in se postavila na škatlo.
01:02
I paintednaslikal myselfjaz whitebela one day, stoodstojalo on a boxškatla,
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01:04
put a hatklobuk or a can at my feetstopala,
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Klobuk ali pločevinko sem dala k nogam
01:07
and when someonenekdo cameprišel by and droppedpadla in moneydenar,
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in ko je kdo prišel mimo
in spustil nekaj denarja
01:09
I handedroke them a flowercvet and some intenseintenzivno eyeoči contactstik.
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Sem mu ponudila rožo -
in intenzivni očesni stik.
01:17
And if they didn't take the flowercvet,
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Če niso vzeli rože,
01:19
I threwvrgel in a gesturegesta of sadnessžalost and longinghrepenenje
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sem gestikulirala žalost in hrepenenje,
01:23
as they walkedhodil away.
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ko so odhajali.
01:27
(LaughterSmeh)
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(Smeh)
01:30
So I had the mostnajbolj profoundgloboko encounterssrečanja with people,
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Imela sem zelo poglobljene stike z ljudmi,
01:35
especiallyše posebej lonelyosamljen people who lookedpogledal
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zlasti s tistimi osamljenimi,
ki so izgledali tako,
kot da že tedne niso z nikomer govorili.
01:37
like they hadn'tni talkedgovoril to anyonekdorkoli in weekstednih,
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01:40
and we would get this beautifullepo momenttrenutek
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Zgodil se je čudovit moment
podaljšanega očesnega stika,
01:44
of prolongeddolgotrajno eyeoči contactstik beingbiti alloweddovoljeno in a citymesto streetulica,
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ki je bil dovoljen na mestni ulici
01:48
and we would sortRazvrsti of fallpadec in love a little bitbit.
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in kar malo smo se zaljubili.
Moje oči so rekle -
01:51
And my eyesoči would say, "Thank you. I see you."
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"Hvala.
Vidim te."
01:57
And theirnjihovi eyesoči would say,
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In njihove oči so rekle -
02:00
"NobodyNihče ne ever seesvidi me. Thank you."
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"Nihče me nikoli ne vidi.
Hvala."
02:06
And I would get harassednadlegujejo sometimesvčasih.
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Včasih so me tudi nadlegovali.
02:08
People would yellvikati at me from theirnjihovi passingmimo carsavtomobili.
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Ljudje so kričali iz svojih avtomobilov:
02:10
"Get a jobdelo!"
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"Najdi si službo!"
(Smeh) In jaz sem si mislila:
02:12
And I'd be, like, "This is my jobdelo."
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To je moja služba.
02:15
But it hurtboli, because it madeizdelane me fearstrah
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Vseeno me je prizadelo, ker sem se bala,
02:19
that I was somehownekako doing something un-joblikeun-joblike
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da delam nekaj "nepravega",
02:23
and unfairnepoštene, shamefulsramotno.
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celo sramotnega.
02:26
I had no ideaideja how perfectpopolno a realresnično educationizobraževanje I was gettingpridobivanje
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Nisem se zavedala, kako pomembno
in pravo izobrazbo sem dobila
02:31
for the musicglasba businessposlovanje on this boxškatla.
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na tej škatli za svojo glasbeno kariero.
02:34
And for the economistsekonomisti out there,
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Za vse ekonomiste,
02:36
you maylahko be interestedzainteresirani to know I actuallydejansko madeizdelane a prettylepa predictablepredvidljiv incomeprihodki,
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mogoče vas bo zanimalo, da sem
zaslužila prav predvidljiv prihodek,
02:39
whichki was shockingšokantno to me
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kar je presenetilo tudi mene,
saj nisem imela rednih strank;
02:41
givendan I had no regularredno customersstranke,
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02:44
but prettylepa much 60 bucksdolarjev on a TuesdayTorek, 90 bucksdolarjev on a FridayPetek.
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nekako 60$ ob torkih in 90$ ob petkih.
02:47
It was consistentdosledno.
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Dohodek je bil zanesljiv.
Istočasno sem nastopala
v lokalnih nočnih klubih
02:48
And meanwhilemedtem, I was touringpotovanje locallylokalno
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02:51
and playingigranje in nightclubsnočnih klubih with my bandband, the DresdenDresden DollsLutke.
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s svojim bendom, The Dresden Dolls.
02:53
This was me on pianoklavir, a geniusgenij drummerbobnar.
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Igrala sem klavir,
imeli smo odličnega bobnarja.
02:55
I wrotenapisal the songspesmi, and eventuallysčasoma
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Pisala sem pesmi in sčasoma
02:58
we startedzačel makingizdelavo enoughdovolj moneydenar that I could quitprenehati beingbiti a statuekip,
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smo zaslužili dovolj denarja,
da sem lahko pustila svojo službo kipa.
03:01
and as we startedzačel touringpotovanje,
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Ko smo začeli hoditi na turneje,
03:04
I really didn't want to loseizgubi this sensesmisel
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nisem hotela izgubiti tega občutka
03:06
of directneposredno connectionpovezavo with people, because I lovedLjubil sem it.
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direktnega kontakta z ljudmi,
ker ga imam zares rada.
03:09
So after all of our showskaže, we would signznak autographsAvtogramov
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Tako smo po vsakem nastopu
podpisovali avtograme,
03:12
and hugobjem fansnavijači and hangvisi out and talk to people,
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se objemali z oboževalci,
se družili in pogovarjali z ljudmi
03:16
and we madeizdelane an artumetnost out of askingsprašujem people to help us
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in naredili umetnost iz tega, da smo ljudi
prosili za pomoč in da se nam pridružijo.
03:21
and joinPridružite se us, and I would tracksledi down locallokalno musiciansglasbeniki
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Izsledila sem lokalne glasbenike
in druge umetnike
03:23
and artistsumetniki and they would setnastavite up outsidezunaj of our showskaže,
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in pojavili so se pred našimi nastopi,
03:28
and they would passprelaz the hatklobuk,
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podajali klobuk,
03:29
and then they would come in and joinPridružite se us onstagena odru,
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potem pa so se nam pridružili na odru.
03:31
so we had this rotatingRotacijski smorgasbordMize of weirdčudno, randomnaključen circuscirkus guestsgostov.
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Tako smo imeli naključno ponudbo
nenavadnih cirkuških gostov.
03:36
And then TwitterCvrkutati cameprišel alongskupaj,
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Potem se je pojavil Twitter
03:39
and madeizdelane things even more magicmagija, because I could askvprašajte
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in stvari so postale še bolj magične,
saj sem lahko v hipu
zaprosila za karkoli kjerkoli.
03:41
instantlytakoj for anything anywherekjerkoli.
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03:43
So I would need a pianoklavir to practicepraksa on,
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Če sem potrebovala klavir za vajo,
03:46
and an houruro laterpozneje I would be at a fan'sventilator je househiša. This is in LondonLondon.
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sem bila že uro kasneje
na domu kakega oboževalca.
Tole je v Londonu.
03:49
People would bringprinesi home-cookeddoma kuhano foodhrano to us
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Ljudje so nam prinašali doma pripravljeno hrano
03:51
all over the worldsvet backstagezakulisje and feedkrmo us and eatjesti with us. This is in SeattleSeattle.
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iz vseh koncev sveta
v zaodrje, kjer smo skupaj jedli.
Tole je v Seattlu.
03:55
FansFans who workeddelal in museumsmuzeji and storestrgovine
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Oboževalci, ki so delali
v muzejih ali trgovinah
03:59
and any kindvrste of publicjavnost spaceprostor would waveval theirnjihovi handsroke
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ali na kakršnikoli javni površini
so pomahali,
04:02
if I would decideodloči to do a last-minutezadnja minuta, spontaneousspontano, freeprost gigkoncert.
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če sem se kar naenkrat odločila za
spontan, brezplačen nastop.
04:06
This is a libraryknjižnica in AucklandAuckland.
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Tole je knjižnica v Aucklandu.
04:09
On SaturdaySobota I tweetedtweeted for this cratezaboj and hatklobuk,
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V soboto sem čivknila
za tale zabojček in klobuk,
ker ju nisem želela tovoriti
s seboj iz vzhodne obale.
04:14
because I did not want to schlepSchlep them from the EastVzhod CoastObala,
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04:15
and they showedpokazala up carenego of this dudestari, ChrisChris
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Dobila sem jih, zahvaljujoč
Chrisu iz Newport Beacha,
04:17
from NewportNewport BeachBeach, who sayspravi hellozdravo.
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ki vas pozdravlja.
04:21
I onceenkrat tweetedtweeted, where in MelbourneMelbourne can I buykupiti a netiNeti potpot?
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Nekoč sem čivknila: "Kje lahko v
Melbournu kupim neti posodico?"
04:24
And a nursemedicinska sestra from a hospitalbolnišnica drovevozi one
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Medicinska sestra mi jo je pripeljala
04:27
right at that momenttrenutek to the cafekavarna I was in,
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ravno v tem trenutku v lokal,
kjer sem bila
04:29
and I boughtkupil her a smoothienapitek
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in kupila sem ji smoothie.
04:31
and we satsedel there talkinggovoriti about nursingzdravstvene nege and deathsmrt.
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Sedeli sva tam in se pogovarjali
o negovanju in smrti.
04:34
And I love this kindvrste of randomnaključen closenessbližina,
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Obožujem to naključno bližino,
04:36
whichki is luckysrečen, because I do a lot of couchsurfingCouchsurfing.
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kar je dobro, ker veliko couchsurfam.
04:40
In mansionsDvorce where everyonevsi in my crewposadka getsdobi theirnjihovi ownlastno roomsoba
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V dvorcih, kjer vsak član ekipe
dobi svojo sobo,
04:44
but there's no wirelessbrezžično, and in punkpunk squatsSquats,
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ampak ni wirelessa
in v pankerskem skvotu,
04:47
everyonevsi on the floornadstropje in one roomsoba with no toiletsstranišča
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kjer vsi spimo na tleh v sobi brez WCja,
04:50
but with wirelessbrezžično, clearlyjasno makingizdelavo it the better optionmožnost.
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ampak z wirelessom,
kar je očitno boljša izbira.
04:54
(LaughterSmeh)
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(Smeh)
04:56
My crewposadka onceenkrat pulledpotegnil our vankombi
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Nekoč je moja ekipa prišla s kombijem
v zelo revno četrt Miamija,
04:58
up to a really poorslabo MiamiMiami neighborhoodsoseska
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05:02
and we foundnajdemo out that our couchsurfingCouchsurfing hostgostitelj for the night
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kjer smo ugotovili,
da je naša couchsufring gostiteljica
05:05
was an 18-year-old- letnik girlpunca, still livingživeti at home,
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osemnajstletno dekle,
ki še vedno živi pri starših.
05:08
and her familydružina were all undocumentedNedokumentirane immigrantspriseljencev from HondurasHonduras.
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Vsi člani njene družine
so bili ilegalni imigranti iz Hondurasa.
05:12
And that night, her wholeceloto familydružina
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Tisto noč je vsa njena družina
05:15
tookvzel the couchesKavči and she sleptspal togetherskupaj with her mommama
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prespala na kavčih
in ona je spala pri svoji mami,
05:18
so that we could take theirnjihovi bedspostelje.
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da smo mi lahko spali na posteljah.
05:21
And I layležati there thinkingrazmišljanje,
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Ko sem ležala tam sem razmišljala:
05:23
these people have so little.
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"Ti ljudje imajo tako malo.
05:26
Is this fairpošteno?
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Je to pošteno?"
In zjutraj
05:29
And in the morningjutro, her mommama taughtučil us how
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nas je njena mama učila delati tortilje
05:32
to try to make tortillastortilje and wanted to give me a BibleSveto pismo,
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in hotela mi je podariti Biblijo,
05:34
and she tookvzel me asideob strani and she said to me in her brokenzdrobljen Englishangleščina,
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potem me je povabila na stran
in mi povedala v polomljeni angleščini:
05:40
"Your musicglasba has helpedpomagal my daughterhči so much.
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"Tvoja glasba
je zelo pomagala moji hčerki.
05:45
Thank you for stayingostati here. We're all so gratefulhvaležen."
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Hvala, da ste bili naši gostje.
Zelo smo vam hvaležni."
05:49
And I thought, this is fairpošteno.
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In pomislila sem: "Je pošteno".
05:53
This is this.
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To je to.
Nekaj mesecev kasneje
sem bila v Manhattnu,
05:57
A couplepar monthsmesecev laterpozneje, I was in ManhattanManhattan,
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05:59
and I tweetedtweeted for a crashcrash padpad, and at midnightpolnoči,
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čivknila sem za prenočišče in ob polnoči
06:02
I'm ringingzvonjenje a doorbellZvonec on the LowerNižje EastVzhod SideStrani,
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sem pozvonila na Lower East Side,
ko sem pomislila,
da tega še nikoli nisem počela sama.
06:04
and it occursse zgodi to me I've never actuallydejansko doneKončano this alonesam.
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06:06
I've always been with my bandband or my crewposadka.
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Vedno smo bili z bendom ali ekipo.
06:08
Is this what stupidneumno people do? (LaughterSmeh)
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Je to to, kar počnejo neumni ljudje?
(Smeh)
06:12
Is this how stupidneumno people dieumreti?
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Ali neumni ljudje tako umrejo?
Še preden si lahko premislim,
se vrata odprejo.
06:15
And before I can changesprememba my mindum, the doorvrata bustsBusts openodprto.
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06:17
She's an artistumetnik. He's a financialfinančno bloggerbloger for ReutersReuters,
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Ona je umetnica.
On je finančni bloger za Reuters.
06:20
and they're pouringnalivanje me a glasssteklo of redrdeča winevino
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Natočijo mi kozarec rdečega vina
06:23
and offeringponudba me a bathkopel,
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in ponudijo mi kopel.
06:24
and I have had thousandstisoče of nightsnoči like that and like that.
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Imela sem mnogo noči,
takšnih in drugačnih.
06:29
So I couchsurfv mestu: couchsurf a lot. I alsotudi crowdsurfv mestu: crowdsurf a lot.
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Torej, veliko couchsurfam,
veliko tudi crowdsurfam.
06:33
I maintainvzdrževati couchsurfingCouchsurfing and crowdsurfingmnožično deskanje
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Mislim, da sta couchsurfanje
in crowdsurfanje
06:36
are basicallyv bistvu the sameenako thing.
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v osnovi eno in isto.
Padeš v svoje občinstvo
06:38
You're fallingpadec into the audienceobčinstvo
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in si vzajemno zaupaš.
06:41
and you're trustingzaupanje eachvsak other.
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06:42
I onceenkrat askedvprašal an openingodprtje bandband of minemoj
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Nekoč sem vprašala člane naše predskupine,
06:45
if they wanted to go out into the crowdmnožica and passprelaz the hatklobuk
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če bi želeli med občinstvo s klobukom,
06:48
to get themselvessami some extraekstra moneydenar, something that I did a lot.
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da bi dobili nekaj denarja,
kar sem sama veliko počela.
06:50
And as usualobičajno, the bandband was psychedpsiha,
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Kot ponavadi je bil bend navdušen,
06:52
but there was this one guy in the bandband
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en od članov pa mi je rekel,
06:54
who told me he just couldn'tni mogel bringprinesi himselfsam to go out there.
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da se ne bi mogel pripraviti do tega.
06:58
It feltčutil too much like beggingprosila to standstojalo there with the hatklobuk.
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Zdelo se mu je, kot da bi
prosjači tam s klobukom.
07:02
And I recognizedpriznana his fearstrah of "Is this fairpošteno?" and "Get a jobdelo."
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Prepoznala sem ta strah.
Strah "Je to pošteno?"
in strah "Najdi si službo."
07:11
And meanwhilemedtem, my bandband is becomingpostaja biggervečje and biggervečje.
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Medtem je moj bend
postajal vse bolj pomemben.
07:14
We signedpodpisano with a majorMajor labeloznaka.
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Podpisali smo pomembno pogodbo.
Naša glasba je mešanica panka in kabareta.
07:17
And our musicglasba is a crosskriž betweenmed punkpunk and cabaretKabaret.
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07:19
It's not for everybodyvsi.
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Ni za vsakogar.
No, mogoče za vas je.
07:21
Well, maybe it's for you.
132
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(Smeh)
07:25
We signznak, and there's all this hypehype leadingvodil up to our nextNaslednji recordzapis.
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Podpisali smo in navdušeno
smo se lotili nove plošče.
07:29
And it comesprihaja out and it sellsprodaja about 25,000 copieskopije in the first fewmalo weekstednih,
134
433408
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Ko je plošča izšla,
se je prodalo kakih 25.000 izvodov
v prvih nekaj tednih,
07:34
and the labeloznaka considersmeni this a failureneuspeh.
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založba pa je menila, da je to premalo.
07:38
And I was like, "25,000, isn't that a lot?"
136
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Vprašala sem: "25.000, ni to veliko?"
Oni pa: "Ne, prodaja upada.
07:40
They were like, "No, the salesprodaja are going down. It's a failureneuspeh."
137
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To je neuspeh."
07:43
And they walkhodi off.
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In so odšli.
07:45
Right at this sameenako time, I'm signingpodpis and huggingObjemala after a gigkoncert,
139
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3031
Ravno v tem času,
ko pojem in se objemam po nastopu,
07:48
and a guy comesprihaja up to me
140
452609
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pride do mene tip,
07:50
and handsroke me a $10 billračun,
141
454753
2272
mi da 10 dolarski bankovec
in reče:
07:52
and he sayspravi,
142
457025
1354
07:54
"I'm sorry, I burnedspali your CDCD from a friendprijatelj."
143
458379
3758
"Žal mi je, vaš CD
sem si zapekel od prijatelja."
(Smeh)
07:58
(LaughterSmeh)
144
462137
3249
08:01
"But I readpreberite your blogblog, I know you hatesovraštvo your labeloznaka.
145
465386
3465
"Bral sem tvoj blog in vem,
da ne maraš svoje založbe.
08:04
I just want you to have this moneydenar."
146
468851
2534
Zato bi ti rad dal ta denar."
08:07
And this startsse začne happeningdogaja all the time.
147
471385
3840
To se je začelo dogajati redno.
08:11
I becomepostane the hatklobuk after my ownlastno gigsNastopov,
148
475225
3465
Postala sem klobuk po svojih nastopih,
08:14
but I have to physicallyfizično standstojalo there and take the help from people,
149
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sama sem morala stati tam
in vzeti pomoč od ljudi
08:17
and unlikeza razliko od the guy in the openingodprtje bandband,
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481976
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in v nasprotju s tipom iz predskupine,
08:20
I've actuallydejansko had a lot of practicepraksa standingstoji there.
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sem imela veliko prakse s tem.
08:24
Thank you.
152
488215
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Hvala.
08:26
And this is the momenttrenutek I decideodloči
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In takrat sem se odločila,
08:28
I'm just going to give away my musicglasba for freeprost
154
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da bom svojo glasbo ponudila zastonj.
08:31
onlinena spletu wheneverkadarkoli possiblemogoče,
155
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1832
Na spletu, kadarkoli
08:33
so it's like MetallicaMetallica over here, NapsterNapster, badslab;
156
497106
3236
in je Metallica tam, Napster, slabo;
08:36
AmandaAmanda PalmerPalmer over here, and I'm going to encouragespodbujati
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500342
2788
Amanda Palmer tu
in spodbujala bom torrente,
download, deljenje,
08:39
torrentingtorrenting, downloadingDownloading, sharingdelitev, but I'm going to askvprašajte for help,
158
503130
4349
ampak bom prosila za pomoč,
08:43
because I saw it work on the streetulica.
159
507479
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ker sem na ulici videla, da deluje.
08:46
So I foughtboril my way off my labeloznaka and for my nextNaslednji projectprojekt
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Izborila sem si prekinitev pogodbe
in za naslednji projekt
08:49
with my newnovo bandband, the GrandGrand TheftTheft OrchestraOrkester,
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2704
z novim bendom,
The Grand Theft Orchestra,
08:52
I turnedobrnjen to crowdfundingCrowdfunding,
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sem se obrnila k crowdfundingu.
08:55
and I fellpadla into those thousandstisoče of connectionspovezave that I'd madeizdelane,
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Vrgla sem se med tisoče
povezav, ki sem jih ustvarila
08:59
and I askedvprašal my crowdmnožica to catchulov me.
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in prosila to množico, da me ujame.
09:02
And the goalcilj was 100,000 dollarsdolarjev.
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Cilj je bil, da zberemo 100.000 dolarjev.
09:05
My fansnavijači backedpodprto me at nearlyskoraj 1.2 millionmilijonov,
166
529343
3505
Oboževalci so me podprli z 1,2 milijona,
09:08
whichki was the biggestnajvečji musicglasba crowdfundingCrowdfunding projectprojekt to datedatum.
167
532848
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kar je bil največji glasbeni
crowdfunding projekt do takrat.
09:12
(ApplauseAplavz)
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(Aplavz)
09:16
And you can see how manyveliko people it is.
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Vidite lahko, koliko ljudi je sodelovalo.
09:20
It's about 25,000 people.
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Okoli 25.000.
09:24
And the mediamediji askedvprašal, "AmandaAmanda,
171
548239
2328
Mediji so me spraševali:
"Amanda, glasbeni posel se potaplja
ti pa spodbujaš piratstvo.
09:26
the musicglasba businessposlovanje is tankingtesnilni trakovi and you encouragespodbujati piracypiratstvo.
172
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09:28
How did you make all these people payplačati for musicglasba?"
173
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Kako si prisilila ljudi,
da so plačali za glasbo?"
09:30
And the realresnično answerodgovor is, I didn't make them. I askedvprašal them.
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Pravi odgovor je: "Nisem jih prisilila.
Prosila sem jih."
09:36
And throughskozi the very actukrepati of askingsprašujem people,
175
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Skozi to dejanje,
09:39
I'd connectedpovezan with them,
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sem se povezala z njimi.
09:41
and when you connectpovezati with them, people want to help you.
177
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In ko se povežeš z ljudmi,
ti želijo pomagati.
09:46
It's kindvrste of counterintuitivecounterintuitive for a lot of artistsumetniki.
178
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To se mnogim umetnikom
ne zdi ravno logično.
09:50
They don't want to askvprašajte for things.
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Nočejo prosit za stvari.
09:52
But it's not easyenostavno. It's not easyenostavno to askvprašajte.
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In tudi ni lahko.
Ni lahko prositi.
09:58
And a lot of artistsumetniki have a problemproblem with this.
181
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Veliko umetnikov ima težavo s tem.
Ko prosiš, si ranljiv.
10:00
AskingProsi makesnaredi you vulnerableranljivi.
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10:02
And I got a lot of criticismkritike onlinena spletu
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Bila sem deležna veliko online kritik,
10:06
after my KickstarterKickstarter wentšla bigvelik
184
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ker sem, po uspehu na Kickstarterju
10:08
for continuingnadaljevanje my crazynoro crowdsourcingCrowdsourcing practicesprakse,
185
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2782
nadaljevala s to noro prakso
crowdsoursinga
10:11
specificallyposebej for askingsprašujem musiciansglasbeniki
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in še posebej zato,
ker sem spraševala glasbenike,
10:13
who are fansnavijači if they wanted to joinPridružite se us on stagestopnja
187
597983
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naše oboževalce,
če se nam pridružijo na odru
10:16
for a fewmalo songspesmi in exchangeizmenjavo for love and ticketsvstopnice
188
600829
3502
za nekaj pesmi, v zameno za
ljubezen, vstopnice in pivo
10:20
and beerpivo, and this was a doctoredDoctored imagesliko
189
604331
3097
in takole so priredili mojo podobo
in jo objavili na spletu.
10:23
that wentšla up of me on a websitespletno stran.
190
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3328
To boli na zelo poznan način.
10:26
And this hurtboli in a really familiarznano way.
191
610756
3241
Ko ljudje rečejo:
10:29
And people sayinggovoriti, "You're not alloweddovoljeno anymoreveč
192
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2974
"Ne smeš več prositi za tako pomoč",
10:32
to askvprašajte for that kindvrste of help,"
193
616971
1764
10:34
really remindedopomniti me of the people in theirnjihovi carsavtomobili yellingvikanje, "Get a jobdelo."
194
618735
4568
me spominjajo na ljudi, ki se iz svojih
avtomobilov derejo: "Najdi si službo."
10:39
Because they weren'tni bilo with us on the sidewalkpločnik,
195
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4384
Ker niso bili z nami na pločniku,
10:43
and they couldn'tni mogel see the exchangeizmenjavo
196
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3546
niso mogli videti izmenjave
10:47
that was happeningdogaja betweenmed me and my crowdmnožica,
197
631233
2037
med menoj in mojo publiko,
10:49
an exchangeizmenjavo that was very fairpošteno to us but alientujec to them.
198
633270
5490
izmenjave, ki se je nam zdela
zelo poštena, njim pa je tuja.
10:54
So this is slightlymalce not safevarno for work.
199
638760
1924
Tole morda ni najbolj varno početje.
10:56
This is my KickstarterKickstarter backerSponsor partyzabava in BerlinBerlin.
200
640684
2672
To je zabava za moje
Kickstarter podpornike v Berlinu.
10:59
At the endkonec of the night, I strippedodlepil and let everyonevsi drawpripravi on me.
201
643356
3481
Na koncu noči sem se slekla
in vsi so lahko risali po meni.
11:02
Now let me tell you, if you want to experienceizkušnje
202
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2819
Tole vam povem: če želite izkusiti
11:05
the visceralvisceralno feelingobčutek of trustingzaupanje strangerstujci,
203
649656
3079
prvinsko občutje zaupanja tujcem --
(smeh)
11:08
I recommendpriporočam this,
204
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2102
priporočam tole,
11:10
especiallyše posebej if those strangerstujci are drunkpijan Germannemščina people.
205
654837
4116
zlasti, če so ti tujci pijani Nemci.
(Smeh)
11:14
This was a ninjaNinja master-levelmagistrski ravni fanventilator connectionpovezavo,
206
658953
4642
To je bila prava "ninja-stopnja"
povezave z oboževalci,
11:19
because what I was really sayinggovoriti here was,
207
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2908
kajti, kar sem zares govorila, je bilo:
11:22
I trustzaupanje you this much.
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666503
2600
"Toliko vam zaupam.
Vam lahko?
11:25
Should I? ShowPrikaži me.
209
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Pokažite mi."
11:29
For mostnajbolj of humančlovek historyzgodovina,
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Večino človeške zgodovine,
11:30
musiciansglasbeniki, artistsumetniki, they'veoni so been partdel of the communityskupnosti,
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so bili glasbeniki in umetniki
del skupnosti.
11:36
connectorspriključki and openersodpirači, not untouchablenedotakljiv starszvezde.
212
680411
4423
Bili so povezovalci in pobudniki,
ne pa nedostopne zvezde.
11:40
CelebritySlaven is about a lot of people lovingljubezni you from a distancerazdalja,
213
684834
4342
Slava pomeni,
da te veliko ljudi obožuje iz daljave.
11:45
but the InternetInternet and the contentvsebino
214
689176
2023
Toda internet
in vsebina, ki jo lahko prosto delimo tam,
11:47
that we're freelyprosto ablesposoben to sharedeliti on it
215
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2608
11:49
are takingjemanje us back.
216
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2937
nas pelje nazaj.
11:52
It's about a fewmalo people lovingljubezni you up closeblizu
217
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3708
Da te nekaj ljudi ljubi od blizu
11:56
and about those people beingbiti enoughdovolj.
218
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in da je teh nekaj ljudi dovolj.
12:00
So a lot of people are confusedzmeden by the ideaideja
219
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Mnogo ljudi je zmedenih glede ideje
12:03
of no hardtežko stickernalepka pricecena.
220
707154
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o drugačni prodaji.
12:04
They see it as an unpredictablenepredvidljivo risktveganje, but the things I've doneKončano,
221
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Zdi se jim nepredvidljiva in tvegana.
Toda, vse kar sem počela:
12:07
the KickstarterKickstarter, the streetulica, the doorbellZvonec,
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Kickstarter, ulica, od vrat do vrat,
12:09
I don't see these things as risktveganje.
223
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tega ne vidim kot tveganje,
pač pa kot zaupanje.
12:11
I see them as trustzaupanje.
224
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12:13
Now, the onlinena spletu toolsorodja to make the exchangeizmenjavo
225
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Spletna orodja se približujejo temu,
da bo izmenjava postala
tako lahka in instinktivna
12:17
as easyenostavno and as instinctiveinstinktivno as the streetulica,
226
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kot je na ulici.
12:20
they're gettingpridobivanje there.
227
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1922
12:22
But the perfectpopolno toolsorodja aren'tne going to help us
228
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Toda tudi najodličnejša orodja
nam ne bodo pomagala,
12:26
if we can't faceobraz eachvsak other
229
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če se ne moremo soočiti en z drugim
12:28
and give and receiveprejeti fearlesslyFearlessly,
230
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in če ne zmoremo
dajati in prejemati brez strahu.
12:31
but, more importantpomembno,
231
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In še pomembnejše:
12:34
to askvprašajte withoutbrez shamesram.
232
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3519
prositi brez sramu.
12:37
My musicglasba careerkariero has been spentpreživel
233
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Skozi svojo glasbeno kariero
12:40
tryingposkušam to encountersrečanje people on the InternetInternet
234
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sem skušala srečevati ljudi na spletu,
kot takrat, ko sem stala na škatli.
12:43
the way I could on the boxškatla,
235
747506
2497
12:45
so bloggingblogging and tweetingtweeting not just about my tourturnejo datesdatumi
236
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Blogam in čivkam ne le o datumih koncertov
12:49
and my newnovo videovideo but about our work and our artumetnost
237
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3591
in o novih videih,
ampak tudi o našem delu in naši umetnosti,
12:53
and our fearsstrahove and our hangoversHangovers, our mistakesnapake,
238
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4583
o naših strahovih in naših mačkih,
o naših napakah.
12:57
and we see eachvsak other.
239
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2018
Na ta način vidimo en drugega.
12:59
And I think when we really see eachvsak other,
240
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In ko se zares vidimo,
13:03
we want to help eachvsak other.
241
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si želimo pomagati.
13:06
I think people have been obsessedobseden with the wrongnarobe questionvprašanje,
242
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4516
Mislim, da si ljudje
postavljajo napačno vprašanje.
13:10
whichki is, "How do we make people payplačati for musicglasba?"
243
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3614
Sprašujejo se, kako prisiliti ljudi,
da bodo plačali glasbo.
13:14
What if we startedzačel askingsprašujem,
244
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Kaj če bi se začeli spraševati,
13:16
"How do we let people payplačati for musicglasba?"
245
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kako dopustiti ljudem plačati za glasbo?
13:21
Thank you.
246
785632
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Hvala.
(Aplavz)
13:24
(ApplauseAplavz)
247
788483
4000
Translated by Lidija Zajec
Reviewed by Nika Kotnik

▲Back to top

ABOUT THE SPEAKER
Amanda Palmer - Musician, blogger
Alt-rock icon Amanda Fucking Palmer believes we shouldn't fight the fact that digital content is freely shareable -- and suggests that artists can and should be directly supported by fans.

Why you should listen

Amanda Palmer commands attention. The singer-songwriter-blogger-provocateur, known for pushing boundaries in both her art and her lifestyle, made international headlines this year when she raised nearly $1.2 million via Kickstarter (she’d asked for $100k) from nearly 25,000 fans who pre-ordered her new album, Theatre Is Evil.
 
But the former street performer, then Dresden Dolls frontwoman, now solo artist hit a bump the week her world tour kicked off. She revealed plans to crowdsource additional local backup musicians in each tour stop, offering to pay them in hugs, merchandise and beer per her custom. Bitter and angry criticism ensued (she eventually promised to pay her local collaborators in cash). And it's interesting to consider why. As Laurie Coots suggests: "The idea was heckled because we didn't understand the value exchange -- the whole idea of asking the crowd for what you need when you need it and not asking for more or less."

Summing up her business model, in which she views her recorded music as the digital equivalent of street performing, she says: “I firmly believe in music being as free as possible. Unlocked. Shared and spread. In order for artists to survive and create, their audiences need to step up and directly support them.”

Amanda's non-fiction book, The Art of Asking, digs deeply into the topics she addressed in her TED Talk. 

More profile about the speaker
Amanda Palmer | Speaker | TED.com

Data provided by TED.

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