TED2013
Amanda Palmer: The art of asking
Amanda Palmer: Umetnost naprošanja
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Ne silite ljudi plačevati za glasbo, pravi Amanda Palmer. Dopustite jim. V strastnem govoru, ki se začne z njenimi dnevi ulične performerke (dolar v klobuk za Dvometrsko nevesto!), raziskuje nov odnos med umetnikom in oboževalci.
Amanda Palmer - Musician, blogger
Alt-rock icon Amanda Fucking Palmer believes we shouldn't fight the fact that digital content is freely shareable -- and suggests that artists can and should be directly supported by fans. Full bio
Alt-rock icon Amanda Fucking Palmer believes we shouldn't fight the fact that digital content is freely shareable -- and suggests that artists can and should be directly supported by fans. Full bio
Double-click the English transcript below to play the video.
00:26
(Breathes in, breathes out)
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(Vdih)
(Izdih)
00:33
So I didn't always make my living from music.
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Nisem se vedno preživljala z glasbo.
00:37
For about the five years after graduating
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Kakšnih pet let po tem, ko sem diplomirala
00:39
from an upstanding liberal arts university,
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na ugledni liberalni umetnostni univerzi,
00:42
this was my day job.
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je bilo tole moje delo.
(Smeh)
00:47
I was a self-employed living statue called the 8-Foot Bride,
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Bila sem samozaposlena
kot živ kip "Dvometrske neveste"
kot živ kip "Dvometrske neveste"
00:51
and I love telling people l did this for a job,
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in rada pripovedujem ljudem
o tem svojem delu,
o tem svojem delu,
00:55
because everybody always wants to know,
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ker se vsi vedno sprašujejo,
00:57
who are these freaks in real life?
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kdo so ti čudaki v resničnem življenju.
(Smeh)
01:00
Hello.
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Pozdravljeni.
Nekega dne sem se pobarvala na belo
in se postavila na škatlo.
in se postavila na škatlo.
01:02
I painted myself white one day, stood on a box,
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01:04
put a hat or a can at my feet,
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Klobuk ali pločevinko sem dala k nogam
01:07
and when someone came by and dropped in money,
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in ko je kdo prišel mimo
in spustil nekaj denarja
in spustil nekaj denarja
01:09
I handed them a flower and some intense eye contact.
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Sem mu ponudila rožo -
in intenzivni očesni stik.
01:17
And if they didn't take the flower,
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Če niso vzeli rože,
01:19
I threw in a gesture of sadness and longing
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sem gestikulirala žalost in hrepenenje,
01:23
as they walked away.
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ko so odhajali.
01:27
(Laughter)
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(Smeh)
01:30
So I had the most profound encounters with people,
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Imela sem zelo poglobljene stike z ljudmi,
01:35
especially lonely people who looked
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zlasti s tistimi osamljenimi,
ki so izgledali tako,
kot da že tedne niso z nikomer govorili.
kot da že tedne niso z nikomer govorili.
01:37
like they hadn't talked to anyone in weeks,
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01:40
and we would get this beautiful moment
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Zgodil se je čudovit moment
podaljšanega očesnega stika,
podaljšanega očesnega stika,
01:44
of prolonged eye contact being allowed in a city street,
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ki je bil dovoljen na mestni ulici
01:48
and we would sort of fall in love a little bit.
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in kar malo smo se zaljubili.
Moje oči so rekle -
01:51
And my eyes would say, "Thank you. I see you."
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"Hvala.
Vidim te."
01:57
And their eyes would say,
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In njihove oči so rekle -
02:00
"Nobody ever sees me. Thank you."
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"Nihče me nikoli ne vidi.
Hvala."
02:06
And I would get harassed sometimes.
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Včasih so me tudi nadlegovali.
02:08
People would yell at me from their passing cars.
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Ljudje so kričali iz svojih avtomobilov:
02:10
"Get a job!"
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"Najdi si službo!"
(Smeh) In jaz sem si mislila:
02:12
And I'd be, like, "This is my job."
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To je moja služba.
02:15
But it hurt, because it made me fear
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Vseeno me je prizadelo, ker sem se bala,
02:19
that I was somehow doing something un-joblike
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da delam nekaj "nepravega",
02:23
and unfair, shameful.
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celo sramotnega.
02:26
I had no idea how perfect a real education I was getting
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Nisem se zavedala, kako pomembno
in pravo izobrazbo sem dobila
in pravo izobrazbo sem dobila
02:31
for the music business on this box.
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na tej škatli za svojo glasbeno kariero.
02:34
And for the economists out there,
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Za vse ekonomiste,
02:36
you may be interested to know I actually made a pretty predictable income,
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mogoče vas bo zanimalo, da sem
zaslužila prav predvidljiv prihodek,
zaslužila prav predvidljiv prihodek,
02:39
which was shocking to me
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kar je presenetilo tudi mene,
saj nisem imela rednih strank;
saj nisem imela rednih strank;
02:41
given I had no regular customers,
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02:44
but pretty much 60 bucks on a Tuesday, 90 bucks on a Friday.
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nekako 60$ ob torkih in 90$ ob petkih.
02:47
It was consistent.
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Dohodek je bil zanesljiv.
Istočasno sem nastopala
v lokalnih nočnih klubih
v lokalnih nočnih klubih
02:48
And meanwhile, I was touring locally
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02:51
and playing in nightclubs with my band, the Dresden Dolls.
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s svojim bendom, The Dresden Dolls.
02:53
This was me on piano, a genius drummer.
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Igrala sem klavir,
imeli smo odličnega bobnarja.
imeli smo odličnega bobnarja.
02:55
I wrote the songs, and eventually
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Pisala sem pesmi in sčasoma
02:58
we started making enough money that I could quit being a statue,
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smo zaslužili dovolj denarja,
da sem lahko pustila svojo službo kipa.
da sem lahko pustila svojo službo kipa.
03:01
and as we started touring,
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Ko smo začeli hoditi na turneje,
03:04
I really didn't want to lose this sense
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nisem hotela izgubiti tega občutka
03:06
of direct connection with people, because I loved it.
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direktnega kontakta z ljudmi,
ker ga imam zares rada.
ker ga imam zares rada.
03:09
So after all of our shows, we would sign autographs
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Tako smo po vsakem nastopu
podpisovali avtograme,
podpisovali avtograme,
03:12
and hug fans and hang out and talk to people,
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se objemali z oboževalci,
se družili in pogovarjali z ljudmi
se družili in pogovarjali z ljudmi
03:16
and we made an art out of asking people to help us
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in naredili umetnost iz tega, da smo ljudi
prosili za pomoč in da se nam pridružijo.
prosili za pomoč in da se nam pridružijo.
03:21
and join us, and I would track down local musicians
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Izsledila sem lokalne glasbenike
in druge umetnike
in druge umetnike
03:23
and artists and they would set up outside of our shows,
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in pojavili so se pred našimi nastopi,
03:28
and they would pass the hat,
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podajali klobuk,
03:29
and then they would come in and join us onstage,
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potem pa so se nam pridružili na odru.
03:31
so we had this rotating smorgasbord of weird, random circus guests.
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Tako smo imeli naključno ponudbo
nenavadnih cirkuških gostov.
nenavadnih cirkuških gostov.
03:36
And then Twitter came along,
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Potem se je pojavil Twitter
03:39
and made things even more magic, because I could ask
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in stvari so postale še bolj magične,
saj sem lahko v hipu
zaprosila za karkoli kjerkoli.
zaprosila za karkoli kjerkoli.
03:41
instantly for anything anywhere.
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03:43
So I would need a piano to practice on,
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Če sem potrebovala klavir za vajo,
03:46
and an hour later I would be at a fan's house. This is in London.
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sem bila že uro kasneje
na domu kakega oboževalca.
na domu kakega oboževalca.
Tole je v Londonu.
03:49
People would bring home-cooked food to us
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Ljudje so nam prinašali doma pripravljeno hrano
03:51
all over the world backstage and feed us and eat with us. This is in Seattle.
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iz vseh koncev sveta
v zaodrje, kjer smo skupaj jedli.
v zaodrje, kjer smo skupaj jedli.
Tole je v Seattlu.
03:55
Fans who worked in museums and stores
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Oboževalci, ki so delali
v muzejih ali trgovinah
v muzejih ali trgovinah
03:59
and any kind of public space would wave their hands
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ali na kakršnikoli javni površini
so pomahali,
so pomahali,
04:02
if I would decide to do a last-minute, spontaneous, free gig.
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če sem se kar naenkrat odločila za
spontan, brezplačen nastop.
spontan, brezplačen nastop.
04:06
This is a library in Auckland.
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Tole je knjižnica v Aucklandu.
04:09
On Saturday I tweeted for this crate and hat,
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V soboto sem čivknila
za tale zabojček in klobuk,
za tale zabojček in klobuk,
ker ju nisem želela tovoriti
s seboj iz vzhodne obale.
s seboj iz vzhodne obale.
04:14
because I did not want to schlep them from the East Coast,
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04:15
and they showed up care of this dude, Chris
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Dobila sem jih, zahvaljujoč
Chrisu iz Newport Beacha,
Chrisu iz Newport Beacha,
04:17
from Newport Beach, who says hello.
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ki vas pozdravlja.
04:21
I once tweeted, where in Melbourne can I buy a neti pot?
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Nekoč sem čivknila: "Kje lahko v
Melbournu kupim neti posodico?"
Melbournu kupim neti posodico?"
04:24
And a nurse from a hospital drove one
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Medicinska sestra mi jo je pripeljala
04:27
right at that moment to the cafe I was in,
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ravno v tem trenutku v lokal,
kjer sem bila
kjer sem bila
04:29
and I bought her a smoothie
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in kupila sem ji smoothie.
04:31
and we sat there talking about nursing and death.
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Sedeli sva tam in se pogovarjali
o negovanju in smrti.
o negovanju in smrti.
04:34
And I love this kind of random closeness,
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Obožujem to naključno bližino,
04:36
which is lucky, because I do a lot of couchsurfing.
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kar je dobro, ker veliko couchsurfam.
04:40
In mansions where everyone in my crew gets their own room
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V dvorcih, kjer vsak član ekipe
dobi svojo sobo,
dobi svojo sobo,
04:44
but there's no wireless, and in punk squats,
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ampak ni wirelessa
in v pankerskem skvotu,
04:47
everyone on the floor in one room with no toilets
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kjer vsi spimo na tleh v sobi brez WCja,
04:50
but with wireless, clearly making it the better option.
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ampak z wirelessom,
kar je očitno boljša izbira.
kar je očitno boljša izbira.
04:54
(Laughter)
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(Smeh)
04:56
My crew once pulled our van
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Nekoč je moja ekipa prišla s kombijem
v zelo revno četrt Miamija,
v zelo revno četrt Miamija,
04:58
up to a really poor Miami neighborhood
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05:02
and we found out that our couchsurfing host for the night
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kjer smo ugotovili,
da je naša couchsufring gostiteljica
da je naša couchsufring gostiteljica
05:05
was an 18-year-old girl, still living at home,
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osemnajstletno dekle,
ki še vedno živi pri starših.
ki še vedno živi pri starših.
05:08
and her family were all undocumented immigrants from Honduras.
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Vsi člani njene družine
so bili ilegalni imigranti iz Hondurasa.
so bili ilegalni imigranti iz Hondurasa.
05:12
And that night, her whole family
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Tisto noč je vsa njena družina
05:15
took the couches and she slept together with her mom
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prespala na kavčih
in ona je spala pri svoji mami,
in ona je spala pri svoji mami,
05:18
so that we could take their beds.
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da smo mi lahko spali na posteljah.
05:21
And I lay there thinking,
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Ko sem ležala tam sem razmišljala:
05:23
these people have so little.
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"Ti ljudje imajo tako malo.
05:26
Is this fair?
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Je to pošteno?"
In zjutraj
05:29
And in the morning, her mom taught us how
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nas je njena mama učila delati tortilje
05:32
to try to make tortillas and wanted to give me a Bible,
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in hotela mi je podariti Biblijo,
05:34
and she took me aside and she said to me in her broken English,
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potem me je povabila na stran
in mi povedala v polomljeni angleščini:
in mi povedala v polomljeni angleščini:
05:40
"Your music has helped my daughter so much.
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"Tvoja glasba
je zelo pomagala moji hčerki.
je zelo pomagala moji hčerki.
05:45
Thank you for staying here. We're all so grateful."
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Hvala, da ste bili naši gostje.
Zelo smo vam hvaležni."
Zelo smo vam hvaležni."
05:49
And I thought, this is fair.
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In pomislila sem: "Je pošteno".
05:53
This is this.
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To je to.
Nekaj mesecev kasneje
sem bila v Manhattnu,
sem bila v Manhattnu,
05:57
A couple months later, I was in Manhattan,
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05:59
and I tweeted for a crash pad, and at midnight,
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čivknila sem za prenočišče in ob polnoči
06:02
I'm ringing a doorbell on the Lower East Side,
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sem pozvonila na Lower East Side,
ko sem pomislila,
da tega še nikoli nisem počela sama.
da tega še nikoli nisem počela sama.
06:04
and it occurs to me I've never actually done this alone.
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06:06
I've always been with my band or my crew.
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Vedno smo bili z bendom ali ekipo.
06:08
Is this what stupid people do? (Laughter)
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Je to to, kar počnejo neumni ljudje?
(Smeh)
06:12
Is this how stupid people die?
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Ali neumni ljudje tako umrejo?
Še preden si lahko premislim,
se vrata odprejo.
se vrata odprejo.
06:15
And before I can change my mind, the door busts open.
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06:17
She's an artist. He's a financial blogger for Reuters,
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Ona je umetnica.
On je finančni bloger za Reuters.
06:20
and they're pouring me a glass of red wine
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Natočijo mi kozarec rdečega vina
06:23
and offering me a bath,
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in ponudijo mi kopel.
06:24
and I have had thousands of nights like that and like that.
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Imela sem mnogo noči,
takšnih in drugačnih.
takšnih in drugačnih.
06:29
So I couchsurf a lot. I also crowdsurf a lot.
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Torej, veliko couchsurfam,
veliko tudi crowdsurfam.
veliko tudi crowdsurfam.
06:33
I maintain couchsurfing and crowdsurfing
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Mislim, da sta couchsurfanje
in crowdsurfanje
in crowdsurfanje
06:36
are basically the same thing.
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v osnovi eno in isto.
Padeš v svoje občinstvo
06:38
You're falling into the audience
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in si vzajemno zaupaš.
06:41
and you're trusting each other.
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06:42
I once asked an opening band of mine
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Nekoč sem vprašala člane naše predskupine,
06:45
if they wanted to go out into the crowd and pass the hat
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če bi želeli med občinstvo s klobukom,
06:48
to get themselves some extra money, something that I did a lot.
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da bi dobili nekaj denarja,
kar sem sama veliko počela.
kar sem sama veliko počela.
06:50
And as usual, the band was psyched,
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Kot ponavadi je bil bend navdušen,
06:52
but there was this one guy in the band
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en od članov pa mi je rekel,
06:54
who told me he just couldn't bring himself to go out there.
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da se ne bi mogel pripraviti do tega.
06:58
It felt too much like begging to stand there with the hat.
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Zdelo se mu je, kot da bi
prosjači tam s klobukom.
prosjači tam s klobukom.
07:02
And I recognized his fear of "Is this fair?" and "Get a job."
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Prepoznala sem ta strah.
Strah "Je to pošteno?"
in strah "Najdi si službo."
07:11
And meanwhile, my band is becoming bigger and bigger.
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Medtem je moj bend
postajal vse bolj pomemben.
postajal vse bolj pomemben.
07:14
We signed with a major label.
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Podpisali smo pomembno pogodbo.
Naša glasba je mešanica panka in kabareta.
07:17
And our music is a cross between punk and cabaret.
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07:19
It's not for everybody.
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Ni za vsakogar.
No, mogoče za vas je.
07:21
Well, maybe it's for you.
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(Smeh)
07:25
We sign, and there's all this hype leading up to our next record.
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Podpisali smo in navdušeno
smo se lotili nove plošče.
smo se lotili nove plošče.
07:29
And it comes out and it sells about 25,000 copies in the first few weeks,
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Ko je plošča izšla,
se je prodalo kakih 25.000 izvodov
se je prodalo kakih 25.000 izvodov
v prvih nekaj tednih,
07:34
and the label considers this a failure.
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založba pa je menila, da je to premalo.
07:38
And I was like, "25,000, isn't that a lot?"
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Vprašala sem: "25.000, ni to veliko?"
Oni pa: "Ne, prodaja upada.
07:40
They were like, "No, the sales are going down. It's a failure."
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To je neuspeh."
07:43
And they walk off.
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In so odšli.
07:45
Right at this same time, I'm signing and hugging after a gig,
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Ravno v tem času,
ko pojem in se objemam po nastopu,
ko pojem in se objemam po nastopu,
07:48
and a guy comes up to me
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pride do mene tip,
07:50
and hands me a $10 bill,
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mi da 10 dolarski bankovec
in reče:
07:52
and he says,
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07:54
"I'm sorry, I burned your CD from a friend."
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"Žal mi je, vaš CD
sem si zapekel od prijatelja."
sem si zapekel od prijatelja."
(Smeh)
07:58
(Laughter)
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08:01
"But I read your blog, I know you hate your label.
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"Bral sem tvoj blog in vem,
da ne maraš svoje založbe.
da ne maraš svoje založbe.
08:04
I just want you to have this money."
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Zato bi ti rad dal ta denar."
08:07
And this starts happening all the time.
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To se je začelo dogajati redno.
08:11
I become the hat after my own gigs,
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Postala sem klobuk po svojih nastopih,
08:14
but I have to physically stand there and take the help from people,
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sama sem morala stati tam
in vzeti pomoč od ljudi
in vzeti pomoč od ljudi
08:17
and unlike the guy in the opening band,
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in v nasprotju s tipom iz predskupine,
08:20
I've actually had a lot of practice standing there.
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sem imela veliko prakse s tem.
08:24
Thank you.
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Hvala.
08:26
And this is the moment I decide
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In takrat sem se odločila,
08:28
I'm just going to give away my music for free
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da bom svojo glasbo ponudila zastonj.
08:31
online whenever possible,
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Na spletu, kadarkoli
08:33
so it's like Metallica over here, Napster, bad;
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in je Metallica tam, Napster, slabo;
08:36
Amanda Palmer over here, and I'm going to encourage
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Amanda Palmer tu
in spodbujala bom torrente,
download, deljenje,
download, deljenje,
08:39
torrenting, downloading, sharing, but I'm going to ask for help,
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ampak bom prosila za pomoč,
08:43
because I saw it work on the street.
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ker sem na ulici videla, da deluje.
08:46
So I fought my way off my label and for my next project
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Izborila sem si prekinitev pogodbe
in za naslednji projekt
in za naslednji projekt
08:49
with my new band, the Grand Theft Orchestra,
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z novim bendom,
The Grand Theft Orchestra,
The Grand Theft Orchestra,
08:52
I turned to crowdfunding,
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sem se obrnila k crowdfundingu.
08:55
and I fell into those thousands of connections that I'd made,
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Vrgla sem se med tisoče
povezav, ki sem jih ustvarila
povezav, ki sem jih ustvarila
08:59
and I asked my crowd to catch me.
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in prosila to množico, da me ujame.
09:02
And the goal was 100,000 dollars.
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Cilj je bil, da zberemo 100.000 dolarjev.
09:05
My fans backed me at nearly 1.2 million,
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Oboževalci so me podprli z 1,2 milijona,
09:08
which was the biggest music crowdfunding project to date.
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kar je bil največji glasbeni
crowdfunding projekt do takrat.
crowdfunding projekt do takrat.
09:12
(Applause)
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(Aplavz)
09:16
And you can see how many people it is.
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Vidite lahko, koliko ljudi je sodelovalo.
09:20
It's about 25,000 people.
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Okoli 25.000.
09:24
And the media asked, "Amanda,
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Mediji so me spraševali:
"Amanda, glasbeni posel se potaplja
ti pa spodbujaš piratstvo.
ti pa spodbujaš piratstvo.
09:26
the music business is tanking and you encourage piracy.
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09:28
How did you make all these people pay for music?"
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Kako si prisilila ljudi,
da so plačali za glasbo?"
da so plačali za glasbo?"
09:30
And the real answer is, I didn't make them. I asked them.
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Pravi odgovor je: "Nisem jih prisilila.
Prosila sem jih."
09:36
And through the very act of asking people,
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Skozi to dejanje,
09:39
I'd connected with them,
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sem se povezala z njimi.
09:41
and when you connect with them, people want to help you.
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In ko se povežeš z ljudmi,
ti želijo pomagati.
ti želijo pomagati.
09:46
It's kind of counterintuitive for a lot of artists.
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To se mnogim umetnikom
ne zdi ravno logično.
ne zdi ravno logično.
09:50
They don't want to ask for things.
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Nočejo prosit za stvari.
09:52
But it's not easy. It's not easy to ask.
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In tudi ni lahko.
Ni lahko prositi.
09:58
And a lot of artists have a problem with this.
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Veliko umetnikov ima težavo s tem.
Ko prosiš, si ranljiv.
10:00
Asking makes you vulnerable.
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10:02
And I got a lot of criticism online
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Bila sem deležna veliko online kritik,
10:06
after my Kickstarter went big
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ker sem, po uspehu na Kickstarterju
10:08
for continuing my crazy crowdsourcing practices,
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nadaljevala s to noro prakso
crowdsoursinga
crowdsoursinga
10:11
specifically for asking musicians
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in še posebej zato,
ker sem spraševala glasbenike,
ker sem spraševala glasbenike,
10:13
who are fans if they wanted to join us on stage
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naše oboževalce,
če se nam pridružijo na odru
če se nam pridružijo na odru
10:16
for a few songs in exchange for love and tickets
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za nekaj pesmi, v zameno za
ljubezen, vstopnice in pivo
ljubezen, vstopnice in pivo
10:20
and beer, and this was a doctored image
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in takole so priredili mojo podobo
in jo objavili na spletu.
in jo objavili na spletu.
10:23
that went up of me on a website.
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To boli na zelo poznan način.
10:26
And this hurt in a really familiar way.
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Ko ljudje rečejo:
10:29
And people saying, "You're not allowed anymore
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"Ne smeš več prositi za tako pomoč",
10:32
to ask for that kind of help,"
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10:34
really reminded me of the people in their cars yelling, "Get a job."
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me spominjajo na ljudi, ki se iz svojih
avtomobilov derejo: "Najdi si službo."
avtomobilov derejo: "Najdi si službo."
10:39
Because they weren't with us on the sidewalk,
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Ker niso bili z nami na pločniku,
10:43
and they couldn't see the exchange
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niso mogli videti izmenjave
10:47
that was happening between me and my crowd,
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med menoj in mojo publiko,
10:49
an exchange that was very fair to us but alien to them.
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izmenjave, ki se je nam zdela
zelo poštena, njim pa je tuja.
zelo poštena, njim pa je tuja.
10:54
So this is slightly not safe for work.
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Tole morda ni najbolj varno početje.
10:56
This is my Kickstarter backer party in Berlin.
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To je zabava za moje
Kickstarter podpornike v Berlinu.
Kickstarter podpornike v Berlinu.
10:59
At the end of the night, I stripped and let everyone draw on me.
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Na koncu noči sem se slekla
in vsi so lahko risali po meni.
in vsi so lahko risali po meni.
11:02
Now let me tell you, if you want to experience
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Tole vam povem: če želite izkusiti
11:05
the visceral feeling of trusting strangers,
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prvinsko občutje zaupanja tujcem --
(smeh)
11:08
I recommend this,
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priporočam tole,
11:10
especially if those strangers are drunk German people.
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zlasti, če so ti tujci pijani Nemci.
(Smeh)
11:14
This was a ninja master-level fan connection,
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To je bila prava "ninja-stopnja"
povezave z oboževalci,
povezave z oboževalci,
11:19
because what I was really saying here was,
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kajti, kar sem zares govorila, je bilo:
11:22
I trust you this much.
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"Toliko vam zaupam.
Vam lahko?
11:25
Should I? Show me.
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Pokažite mi."
11:29
For most of human history,
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Večino človeške zgodovine,
11:30
musicians, artists, they've been part of the community,
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so bili glasbeniki in umetniki
del skupnosti.
del skupnosti.
11:36
connectors and openers, not untouchable stars.
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Bili so povezovalci in pobudniki,
ne pa nedostopne zvezde.
ne pa nedostopne zvezde.
11:40
Celebrity is about a lot of people loving you from a distance,
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Slava pomeni,
da te veliko ljudi obožuje iz daljave.
da te veliko ljudi obožuje iz daljave.
11:45
but the Internet and the content
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Toda internet
in vsebina, ki jo lahko prosto delimo tam,
11:47
that we're freely able to share on it
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11:49
are taking us back.
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nas pelje nazaj.
11:52
It's about a few people loving you up close
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Da te nekaj ljudi ljubi od blizu
11:56
and about those people being enough.
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in da je teh nekaj ljudi dovolj.
12:00
So a lot of people are confused by the idea
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Mnogo ljudi je zmedenih glede ideje
12:03
of no hard sticker price.
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o drugačni prodaji.
12:04
They see it as an unpredictable risk, but the things I've done,
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Zdi se jim nepredvidljiva in tvegana.
Toda, vse kar sem počela:
Toda, vse kar sem počela:
12:07
the Kickstarter, the street, the doorbell,
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Kickstarter, ulica, od vrat do vrat,
12:09
I don't see these things as risk.
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tega ne vidim kot tveganje,
pač pa kot zaupanje.
12:11
I see them as trust.
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12:13
Now, the online tools to make the exchange
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Spletna orodja se približujejo temu,
da bo izmenjava postala
tako lahka in instinktivna
tako lahka in instinktivna
12:17
as easy and as instinctive as the street,
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kot je na ulici.
12:20
they're getting there.
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12:22
But the perfect tools aren't going to help us
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Toda tudi najodličnejša orodja
nam ne bodo pomagala,
nam ne bodo pomagala,
12:26
if we can't face each other
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če se ne moremo soočiti en z drugim
12:28
and give and receive fearlessly,
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in če ne zmoremo
dajati in prejemati brez strahu.
dajati in prejemati brez strahu.
12:31
but, more important,
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In še pomembnejše:
12:34
to ask without shame.
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prositi brez sramu.
12:37
My music career has been spent
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Skozi svojo glasbeno kariero
12:40
trying to encounter people on the Internet
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sem skušala srečevati ljudi na spletu,
kot takrat, ko sem stala na škatli.
kot takrat, ko sem stala na škatli.
12:43
the way I could on the box,
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12:45
so blogging and tweeting not just about my tour dates
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Blogam in čivkam ne le o datumih koncertov
12:49
and my new video but about our work and our art
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in o novih videih,
ampak tudi o našem delu in naši umetnosti,
ampak tudi o našem delu in naši umetnosti,
12:53
and our fears and our hangovers, our mistakes,
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o naših strahovih in naših mačkih,
o naših napakah.
12:57
and we see each other.
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2018
Na ta način vidimo en drugega.
12:59
And I think when we really see each other,
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In ko se zares vidimo,
13:03
we want to help each other.
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si želimo pomagati.
13:06
I think people have been obsessed with the wrong question,
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Mislim, da si ljudje
postavljajo napačno vprašanje.
postavljajo napačno vprašanje.
13:10
which is, "How do we make people pay for music?"
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Sprašujejo se, kako prisiliti ljudi,
da bodo plačali glasbo.
da bodo plačali glasbo.
13:14
What if we started asking,
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Kaj če bi se začeli spraševati,
13:16
"How do we let people pay for music?"
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kako dopustiti ljudem plačati za glasbo?
13:21
Thank you.
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Hvala.
(Aplavz)
13:24
(Applause)
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ABOUT THE SPEAKER
Amanda Palmer - Musician, bloggerAlt-rock icon Amanda Fucking Palmer believes we shouldn't fight the fact that digital content is freely shareable -- and suggests that artists can and should be directly supported by fans.
Why you should listen
Amanda Palmer commands attention. The singer-songwriter-blogger-provocateur, known for pushing boundaries in both her art and her lifestyle, made international headlines this year when she raised nearly $1.2 million via Kickstarter (she’d asked for $100k) from nearly 25,000 fans who pre-ordered her new album, Theatre Is Evil.
But the former street performer, then Dresden Dolls frontwoman, now solo artist hit a bump the week her world tour kicked off. She revealed plans to crowdsource additional local backup musicians in each tour stop, offering to pay them in hugs, merchandise and beer per her custom. Bitter and angry criticism ensued (she eventually promised to pay her local collaborators in cash). And it's interesting to consider why. As Laurie Coots suggests: "The idea was heckled because we didn't understand the value exchange -- the whole idea of asking the crowd for what you need when you need it and not asking for more or less."
Summing up her business model, in which she views her recorded music as the digital equivalent of street performing, she says: “I firmly believe in music being as free as possible. Unlocked. Shared and spread. In order for artists to survive and create, their audiences need to step up and directly support them.”
Amanda's non-fiction book, The Art of Asking, digs deeply into the topics she addressed in her TED Talk.
Amanda Palmer | Speaker | TED.com