TEDWomen 2013
Maya Penn: Meet a young entrepreneur, cartoonist, designer, activist ...
玛雅·佩恩: 认识这位年轻企业家——卡通作者，设计师，活动家...
Filmed:
Readability: 4.1
1,654,266 views
玛雅·佩恩在她八岁的时候就创立了她的第一家公司，同时也深入思考如何既对她的客户负责，也对地球环境负责。在这个精彩的演说中，她分享了她的故事、她的动画片、她的设计作品，以及她感人的活力与热情。
Maya Penn - Entrepreneur, animator, philanthropist ...
Maya Penn makes eco-friendly clothes and accessories, which she sells on a site she built -- and gives away a percent of the profits. Full bio
Maya Penn makes eco-friendly clothes and accessories, which she sells on a site she built -- and gives away a percent of the profits. Full bio
Double-click the English transcript below to play the video.
00:14
Server: May I help you, sir?
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服务器：先生，请问有什么可以帮您吗？
00:19
Customer: Uh, let's see.
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顾客：恩，让我看看。
00:22
Server: We have pan seared registry error
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服务器： 我们有注册错误烤盘，
00:23
sprinkled with the finest corrupted data,
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洒有最好的已损坏数据，
00:25
binary brioche, RAM sandwiches,
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二进制奶油蛋卷、随机存取储存三明治
00:28
Conficker fitters,
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配飞客蠕虫病毒，
00:29
and a scripting salad with or
without polymorphic dressing,
without polymorphic dressing,
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和脚本沙拉，以及多态酱汁供您选择，
00:32
and a grilled coding kabob.
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还有编码烤肉串。
00:38
Customer: I'd like a RAM sandwich
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客户：我选随机存取存储器三明治
00:41
and a glass of your finest Code 39.
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和一杯最好的代码 39 酒。
00:44
Server: Would you like any desserts, sir?
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服务器： 请问先生需要甜品吗？
00:46
Our special is tracking cookie.
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我们特别菜是网路跟踪器曲奇。
00:49
Customer: I'd like a batch of some
zombie tracking cookies, thank you.
zombie tracking cookies, thank you.
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客户： 我想要一份僵尸跟踪曲奇，谢谢。
00:52
Server: Coming right up, sir.
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服务器： 马上就好，先生。
00:54
Your food will be served shortly.
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不久将为你呈上菜品。
00:57
(Applause)
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（掌声）
01:04
Maya Penn: I've been drawing ever
since I could hold a crayon,
since I could hold a crayon,
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玛雅·佩恩: 在我会拿蜡笔的时候
我就开始画画了，
我就开始画画了，
01:08
and I've been making animated flip books
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从三岁开始，我就在
01:10
since I was three years old.
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制作动画手翻书，
01:12
At that age, I also learned
about what an animator was.
about what an animator was.
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很小的时候，我就知道
动画片绘制者是什么。
动画片绘制者是什么。
01:15
There was a program on TV about jobs
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那时有一个关于工作的电视节目，
01:17
most kids don't know about.
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大多数孩子都不知道那是什么。
01:19
When I understood that an animator
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当我了解到，我在电视上看到的卡通
01:21
makes the cartoons I saw on TV,
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都出自动画设计者之手的时候，
01:22
I immediately said, "That's what I want to be."
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我马上说："我想要成为这样的人。"
01:26
I don't know if I said it mentally or out loud,
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我不知道是否以一种疯狂或大声的语气，
01:29
but that was a greatly defining moment in my life.
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但那是我生命中重大的决定性时刻。
01:32
Animation and art has always been my first love.
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动画和艺术一直是我的最爱。
01:37
It was my love for technology that sparked the idea
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我对技术的热爱点亮了
01:39
for "Malicious Dishes."
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“邪恶菜肴”这个想法，
01:41
There was a virus on my computer,
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我的电脑上有病毒，
01:42
and I was trying to get rid of it,
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我一直在试图消除它，
01:44
and all of a sudden, I just thought,
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突然之间，我想到，
01:46
what if viruses have their own
little world inside the computer?
little world inside the computer?
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病毒们在计算机内部
有自己的小世界吗？
有自己的小世界吗？
01:49
Maybe a restaurant where they meet up
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也许有个餐厅，病毒们时常在那里碰面
01:51
and do virusy things?
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做坏事？
01:53
And thus, "Malicious Dishes" was born.
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因此，"邪恶菜肴"出现了。
01:56
At four years old, my dad showed me
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在我四岁的时候，我爸爸展示了
01:58
how to take apart a computer
and put it back together again.
and put it back together again.
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如何拆开计算机，再把它拼装回去的过程。
02:01
That started my love for technology.
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这开启了我对技术的喜爱。
02:04
I built my first website myself in HTML,
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我用超文本标记语言
搭建了自己的第一个网站，
搭建了自己的第一个网站，
02:07
and I'm learning JavaScript and Python.
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我正在学习脚本语言和和 Python 语言。
02:09
I'm also working on an animated series
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我同时还在制作一个动画系列，
02:11
called "The Pollinators."
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叫作"传粉者"。
02:12
It's about bees and other
pollinators in our environment
pollinators in our environment
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有关于自然界中蜜蜂和其它传粉者
02:14
and why they're so important.
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以及它们为什么如此重要。
02:17
If plants aren't pollinated by the pollinators,
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如果传粉昆虫不给植物授粉，
02:19
then all creatures, including ourselves,
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所有依靠这些植物生存的生物
02:21
that depend on these plants, would starve.
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包括我们自己就会被挨饿。
02:24
So I decided to take these cool creatures
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所以我将这些很酷的生物
02:26
and make a superhero team.
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组建成一个超级英雄团队。
02:30
(Applause)
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（掌声）
02:38
(Foot stomp)
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(跺脚声)
02:41
(Music)
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（音乐）
02:48
(Roar)
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（大吼）
02:50
Pollinator: Deforestsaurus! I should have known!
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传粉者： 破坏森林的惧龙! 我就知道是你！
02:52
I need to call on the rest of the Pollinators!
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我需要呼叫其它的传粉者们！
02:55
(Music)
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（音乐）
03:07
Thank you. (Applause)
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谢谢。（掌声）
03:09
All of my animations start with ideas,
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所有我的动画都起源于创意，
03:12
but what are ideas?
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但什么是创意？
03:16
Ideas can spark a movement.
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创意能激发行动。
03:19
Ideas are opportunities and innovation.
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创意意味着机会和创新。
03:23
Ideas truly are what make the world go round.
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创意是世界运转的源泉。
03:26
If it wasn't for ideas, we wouldn't be
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如果不是有创意，
我们就不会是现在这样
我们就不会是现在这样
03:29
where we are now with technology, medicine,
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有科技、 医药、
03:31
art, culture, and how we even live our lives.
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艺术、 文化以及我们的生活方式。
03:35
At eight years old, I took my ideas
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八岁那年，我将我的创意付诸实践
03:37
and started my own business called Maya's Ideas,
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开创了自己的生意，叫作“玛雅的创意”
03:40
and my nonprofit, Maya's Ideas for the Planet.
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和我的非盈利性组织--
“玛雅有关地球的创意”。
“玛雅有关地球的创意”。
03:43
(Laughter)
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（笑声）
03:44
And I make eco-friendly clothing and accessories.
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我制作环保材料的服装和配饰。
03:48
I'm 13 now, and although I started my business
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我现在 13 岁，尽管我在 2008 年开始了
03:50
in 2008,
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我的生意，
03:52
my artistic journey started way before then.
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我的艺术之旅在那之前很早就开始了。
03:55
I was greatly influenced by art, and I wanted to
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艺术给予我极大地影响，我想要
03:57
incorporate it in everything I did, even my business.
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把它纳入我所做的一切，甚至是我的生意。
04:01
I would find different fabrics around the house,
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我会在房子周围找寻不同的面料，
04:03
and say, "This could be a scarf or a hat,"
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并说，"这可以是一条围巾或帽子。"
04:05
and I had all these ideas for designs.
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我有着很多设计灵感，
04:08
I noticed when I wore my creations,
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当我穿着我自己的作品时，我注意到
04:10
people would stop me and say,
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人们会暂住脚步问说，
04:11
"Wow, that's really cute. Where can I get one?"
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"哇，这真的很可爱。在哪儿能买到呢?"
04:13
And I thought, I can start my own business.
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我想，我可以开始自己的生意了。
04:16
Now I didn't have any business plans
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那时我没有任何的商业计划，
04:18
at only eight years old.
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也只有八岁。
04:20
I only knew I wanted to make pretty creations
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我只知道我想要制作漂亮的饰品，
04:22
that were safe for the environment
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用对环境安全无害的材料和方式
04:23
and I wanted to give back.
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我想要回馈自然。
04:25
My mom taught me how to sew,
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我妈妈教我缝纫技术，
04:27
and on my back porch, I would sit and make
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我坐在走廊后面，
04:29
little headbands out of ribbon,
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用缎带制作发箍，
04:31
and I would write down the names
and the price of each item.
and the price of each item.
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并写下产品名和价格。
04:33
I started making more items like hats,
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我开始制作更多的饰品，像是帽子，
04:35
scarves and bags.
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围巾和包袋。
04:38
Soon, my items began selling all over the world,
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很快，我的作品销往世界各地，
04:40
and I had customers in Denmark, Italy, Australia,
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购买的客户来自丹麦、
意大利、 澳大利亚、
意大利、 澳大利亚、
04:43
Canada and more.
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加拿大和其它国家。
04:45
Now, I had a lot to learn about my business,
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现在，我有学习更多商业知识，
04:48
like branding and marketing,
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像品牌塑造和市场营销，
04:50
staying engaged with my customers,
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同我的老客户沟通，
04:51
and seeing what sold the most and the least.
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看看什么卖得最好，
什么销量最糟。
什么销量最糟。
04:55
Soon, my business really started to take off.
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很快，我的生意真的开始飞黄腾达了。
04:57
Then one day, Forbes magazine
contacted me when I was 10 years old.
contacted me when I was 10 years old.
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然后有一天，《福布斯》杂志联系我，
那时我只有 10 岁。
那时我只有 10 岁。
05:02
(Laughter)
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（笑声）
05:03
They wanted to feature me and my company
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他们想要写关于我
05:06
in their article.
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和我公司的文章。
05:08
Now a lot of people ask me,
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现在很多人问我，
05:10
why is your business eco-friendly?
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为什么你的生意是环境友好型的？
05:12
I've had a passion for protecting the environment
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从小开始，我就有
保护环境和生活在其中的
保护环境和生活在其中的
05:15
and its creatures since I was little.
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小小生物的热情。
05:17
My parents taught me at an early age
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我很小的时候，父母就教给我
05:19
about giving back and being a
good steward to the environment.
good steward to the environment.
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要回馈和善待环境。
05:22
I heard about how the dyes in some clothing
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我了解到，一些衣物的染料
05:24
or the process of even making the items
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或衣物的生产过程
05:26
was harmful to the people and the planet,
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对人类和地球是有害的。
05:29
so I started doing my own research,
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所以我开始研究，
05:31
and I discovered that even
after dyeing has being completed,
after dyeing has being completed,
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我发现甚至在染色完成后，
05:34
there is a waste issue that gives a negative impact
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废弃的污水还会造成
05:36
on the environment.
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环境污染。
05:38
For example, the grinding of materials,
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例如，磨材料，
05:39
or the dumping of dried powder materials.
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或倾倒干粉材料。
05:42
These actions can pollute the air,
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这些行为会污染空气，
05:44
making it toxic to anyone or anything that inhales it.
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对于人体和环境是有毒的。
05:48
So when I started my business,
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所以，当我开始自己生意的时候，
05:49
I knew two things:
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两件事是很确定的：
05:52
All of my items had to be eco-friendly,
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我的作品必须是环保的，
05:54
and 10 to 20 percent of the profits I made
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利润的 10% 到 20%
05:56
went to local and global charities
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要捐给当地和世界上的慈善机构
05:58
and environmental organizations.
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和环境保护组织。
06:00
(Applause)
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（掌声）
06:04
I feel I'm part of the new wave of entrepreneurs
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我觉得我是新兴企业家的一部分
06:07
that not only seeks to have a successful business,
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不单只追求建立一个成功的企业，
06:09
but also a sustainable future.
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而且要建立一个可持续的未来。
06:12
I feel that I can meet the needs of my customers
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我觉得可以满足客户的需求，
06:14
without compromising the
ability of future generations
ability of future generations
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在不损害后代享有
06:16
to live in a greener tomorrow.
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更加绿色的未来的前提下。
06:19
We live in a big, diverse and beautiful world,
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我们生活在一个广阔的、 多样的美丽世界，
06:22
and that makes me even more passionate to save it.
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这让我更有保护这一切的热情。
06:24
But it's never enough to just
to get it through your heads
to get it through your heads
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但只用头脑来想想，
我们的世界正在发生些什么
我们的世界正在发生些什么
06:27
about the things that are happening in our world.
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是远远不够的。
06:29
It takes to get it through your hearts,
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还要通过你们的心，
06:31
because when you get it through your heart,
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因为当你用心感受这件事，
06:33
that is when movements are sparked.
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就会有所行动。
06:35
That is when opportunities
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那时，机会
06:36
and innovation are created,
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和创新就会出现
06:38
and that is why ideas come to life.
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这也就是为什么创意能成为现实。
06:41
Thank you, and peace and blessings.
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谢谢你，和平与祝福。
06:46
(Applause)
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（掌声）
06:51
Thank you. (Applause)
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谢谢。（掌声）
06:54
Pat Mitchell: So, you heard Maya talk about
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帕特 · 米切尔： 玛雅谈到
06:58
the amazing parents who are behind
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在她背后支持她的令人赞叹的父母
07:00
this incredible woman. Where are they?
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他们在哪里？
07:03
Please, Mr. and Mrs. Penn. Would you just -- Ah!
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有请佩恩先生和夫人 ！
07:06
(Applause)
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（掌声）
ABOUT THE SPEAKER
Maya Penn - Entrepreneur, animator, philanthropist ...Maya Penn makes eco-friendly clothes and accessories, which she sells on a site she built -- and gives away a percent of the profits.
Why you should listen
To sell her line of luscious knit scarves and eco-friendly hats, teenaged entrepreneur Maya Penn built and maintains her own retail website. (She started the business when she was 8.) She’s also an animator and a geek, and an eager evangelist of teaching kids of be entrepreneurs at any age. Bursting with ideas, she recently started a side nonprofit called Maya’s Ideas 4 The Planet.
Maya Penn | Speaker | TED.com