TEDWomen 2013
Maya Penn: Meet a young entrepreneur, cartoonist, designer, activist ...
Maya Penn: Spoznajte mlado podjetnico, animatorko, oblikovalko, aktivistko ...
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Maya Penn je odprla svoje prvo podjetje pri osmih letih in dobro premišlja o odgovornosti do svojih strank kot tudi do planeta. Na tem simpatičnem predavanju deli svojo zgodbo - in nekaj animacij, in dizajnov, in nalezljive energije.
Maya Penn - Entrepreneur, animator, philanthropist ...
Maya Penn makes eco-friendly clothes and accessories, which she sells on a site she built -- and gives away a percent of the profits. Full bio
Maya Penn makes eco-friendly clothes and accessories, which she sells on a site she built -- and gives away a percent of the profits. Full bio
Double-click the English transcript below to play the video.
00:14
Server: May I help you, sir?
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Strežnik: Kaj bi želeli, gospod?
00:19
Customer: Uh, let's see.
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Stranka: No, pa poglejmo.
Strežnik: Imamo popečeno
napako v registru,
napako v registru,
00:22
Server: We have pan seared registry error
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00:23
sprinkled with the finest corrupted data,
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začinjeno z najboljšimi
pokvarjenimi podatki,
pokvarjenimi podatki,
00:25
binary brioche, RAM sandwiches,
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dvojiško sladko pecivo,
sendviče s pomnilnikom,
sendviče s pomnilnikom,
00:28
Conficker fitters,
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ocvrte računalniške črve,
00:29
and a scripting salad with or
without polymorphic dressing,
without polymorphic dressing,
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skriptno solato,
z ali brez polimorfnega preliva,
z ali brez polimorfnega preliva,
00:32
and a grilled coding kabob.
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in kodne ražnjiče na žaru.
00:38
Customer: I'd like a RAM sandwich
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Stranka: Sendvič s pomnilnikom bi, prosim,
00:41
and a glass of your finest Code 39.
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in kozarec vaše najboljše Code 39.
00:44
Server: Would you like any desserts, sir?
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Strežnik: Bi želeli tudi sladico, gospod?
Naša specialiteta so sledilni piškotki.
Naša specialiteta so sledilni piškotki.
00:46
Our special is tracking cookie.
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00:49
Customer: I'd like a batch of some
zombie tracking cookies, thank you.
zombie tracking cookies, thank you.
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Stranka: En sveženj
zombi sledilnih piškotkov bi imel, hvala.
zombi sledilnih piškotkov bi imel, hvala.
00:52
Server: Coming right up, sir.
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Strežnik: Seveda, gospod.
00:54
Your food will be served shortly.
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Vaša hrana bo kmalu prišla.
00:57
(Applause)
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(Aplavz)
01:04
Maya Penn: I've been drawing ever
since I could hold a crayon,
since I could hold a crayon,
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Maya Penn: Rišem, od kar sem
prvič v roke prijela voščenko,
prvič v roke prijela voščenko,
01:08
and I've been making animated flip books
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in že od tretjega leta
izdelujem animirane slikofrce.
izdelujem animirane slikofrce.
01:10
since I was three years old.
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01:12
At that age, I also learned
about what an animator was.
about what an animator was.
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Takrat sem se tudi naučila,
kaj pomeni biti animator.
kaj pomeni biti animator.
01:15
There was a program on TV about jobs
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Na televizorju je bila oddaja o poklicih
za katere otroci ne vedo.
za katere otroci ne vedo.
01:17
most kids don't know about.
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01:19
When I understood that an animator
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Ko sem doumela, da animator
ustvarja risanke na televiziji,
ustvarja risanke na televiziji,
01:21
makes the cartoons I saw on TV,
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01:22
I immediately said, "That's what I want to be."
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sem si takoj rekla:
"To bi jaz rada bila."
"To bi jaz rada bila."
Ne vem, ali sem si to le mislila
ali sem to rekla na glas,
ali sem to rekla na glas,
01:26
I don't know if I said it mentally or out loud,
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01:29
but that was a greatly defining moment in my life.
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toda vsekakor je to
bila prelomnica v mojem življenju.
bila prelomnica v mojem življenju.
01:32
Animation and art has always been my first love.
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Animacija in umetnost sta
vedno bili moji prvi ljubezni.
vedno bili moji prvi ljubezni.
01:37
It was my love for technology that sparked the idea
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Iz moje ljubezni do tehnologije se je
tudi razvila ideja o "Škodljivih jedeh."
tudi razvila ideja o "Škodljivih jedeh."
01:39
for "Malicious Dishes."
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01:41
There was a virus on my computer,
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Računalnik se mi je okužil z virusom
in sem se ga poskušala znebiti,
in sem se ga poskušala znebiti,
01:42
and I was trying to get rid of it,
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01:44
and all of a sudden, I just thought,
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naenkrat sem pomislila,
01:46
what if viruses have their own
little world inside the computer?
little world inside the computer?
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kaj, če imajo virusi svoj lasten
majhen svet v računalniku?
majhen svet v računalniku?
01:49
Maybe a restaurant where they meet up
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Morda imajo gostilno, v kateri se družijo
in počnejo virusne zadeve?
in počnejo virusne zadeve?
01:51
and do virusy things?
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01:53
And thus, "Malicious Dishes" was born.
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In tako je nastala
risanka "Škodljive jedi".
risanka "Škodljive jedi".
01:56
At four years old, my dad showed me
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Pri štirih letih mi je oče pokazal,
01:58
how to take apart a computer
and put it back together again.
and put it back together again.
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kako se razstavi računalnik
in nato zopet sestavi.
in nato zopet sestavi.
02:01
That started my love for technology.
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Tako se je začela moja
ljubezen do tehnologije.
ljubezen do tehnologije.
02:04
I built my first website myself in HTML,
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Ustvarila sem svojo prvo
HTML spletno stran
HTML spletno stran
02:07
and I'm learning JavaScript and Python.
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in se trenutno učim JavaScript ter Python.
02:09
I'm also working on an animated series
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Delam tudi na animirani seriji
z naslovom "Opraševalci".
z naslovom "Opraševalci".
02:11
called "The Pollinators."
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Zgodba se vrti okrog čebel
in ostalih opraševalcev v našem okolju,
in ostalih opraševalcev v našem okolju,
02:12
It's about bees and other
pollinators in our environment
pollinators in our environment
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02:14
and why they're so important.
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ter tega, zakaj so tako pomembni.
02:17
If plants aren't pollinated by the pollinators,
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Če opraševalci ne bi opraševali rastlin,
02:19
then all creatures, including ourselves,
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bi vsa živa bitja, vključno z nami,
ki so od teh rastlin odvisne, stradale.
ki so od teh rastlin odvisne, stradale.
02:21
that depend on these plants, would starve.
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02:24
So I decided to take these cool creatures
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Tako sem se odločila,
da bom ta fina bitja
da bom ta fina bitja
02:26
and make a superhero team.
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združila v skupino superjunakov.
02:30
(Applause)
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(Aplavz)
02:38
(Foot stomp)
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(Teptanje z nogami)
02:41
(Music)
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(Glasba)
02:48
(Roar)
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(Krohotanje)
02:50
Pollinator: Deforestsaurus! I should have known!
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Opraševalka: Gozdokrčnež!
Morala bi vedeti!
Morala bi vedeti!
02:52
I need to call on the rest of the Pollinators!
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Poklicati moram ostale Opraševalce!
02:55
(Music)
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(Glasba)
03:07
Thank you. (Applause)
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Hvala.
(Aplavz)
(Aplavz)
03:09
All of my animations start with ideas,
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Vse moje animacije se začnejo z idejo.
03:12
but what are ideas?
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Toda, kaj sploh so ideje?
03:16
Ideas can spark a movement.
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Ideje sprožijo trend.
03:19
Ideas are opportunities and innovation.
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Ideje so priložnosti in inovacija.
03:23
Ideas truly are what make the world go round.
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Ideje so resnično nekaj,
zaradi česar se naš svet vrti.
zaradi česar se naš svet vrti.
03:26
If it wasn't for ideas, we wouldn't be
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Brez idej ne bi nikoli prišli
tako daleč v tehnologiji, medicini,
tako daleč v tehnologiji, medicini,
03:29
where we are now with technology, medicine,
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03:31
art, culture, and how we even live our lives.
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umetnosti, kulturi in načinu življenja.
03:35
At eight years old, I took my ideas
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Pri osmih letih sem vzela te svoje ideje
03:37
and started my own business called Maya's Ideas,
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in sem odprla svoje
podjetje z imenom Mayine ideje
podjetje z imenom Mayine ideje
03:40
and my nonprofit, Maya's Ideas for the Planet.
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in neprofitno organizacijo
Mayine ideje za planet.
Mayine ideje za planet.
03:43
(Laughter)
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(Smeh)
03:44
And I make eco-friendly clothing and accessories.
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Izdelujem okolju prijazna
oblačila in modne dodatke.
oblačila in modne dodatke.
03:48
I'm 13 now, and although I started my business
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Zdaj sem stara 13 let
in čeprav sem podjetje odprla leta 2008,
in čeprav sem podjetje odprla leta 2008,
03:50
in 2008,
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03:52
my artistic journey started way before then.
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se je moja umetniška pot začela že prej.
03:55
I was greatly influenced by art, and I wanted to
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Umetnost je name imela
močan vpliv in sem jo
močan vpliv in sem jo
03:57
incorporate it in everything I did, even my business.
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želela vključiti povsod,
tudi v svoje podjetje.
tudi v svoje podjetje.
04:01
I would find different fabrics around the house,
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Po hiši sem poiskala različne
vrste blaga in dejala:
vrste blaga in dejala:
04:03
and say, "This could be a scarf or a hat,"
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"To bi lahko bil šal ali pa kapa,"
imela sem ogromno oblikovalskih idej.
imela sem ogromno oblikovalskih idej.
04:05
and I had all these ideas for designs.
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Ko sem nosila svoje stvaritve,
so me ljudje ustavljali in spraševali:
so me ljudje ustavljali in spraševali:
04:08
I noticed when I wore my creations,
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04:10
people would stop me and say,
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04:11
"Wow, that's really cute. Where can I get one?"
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"Vau, to je res srčkano.
Kje lahko dobim kaj takšnega?"
Kje lahko dobim kaj takšnega?"
04:13
And I thought, I can start my own business.
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In sem pomislila,
da lahko odprem svoje podjetje.
da lahko odprem svoje podjetje.
04:16
Now I didn't have any business plans
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Toda, nisem imela poslovnega načrta
pri osmih letih.
pri osmih letih.
04:18
at only eight years old.
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Vedela sem le,
da želim ustvarjati lepe izdelke,
da želim ustvarjati lepe izdelke,
04:20
I only knew I wanted to make pretty creations
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04:22
that were safe for the environment
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ki so varni za okolje
in jih lahko okolju vrnem.
in jih lahko okolju vrnem.
04:23
and I wanted to give back.
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04:25
My mom taught me how to sew,
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Mama me je naučila šivati
in sem sedela na verandi
in sem sedela na verandi
04:27
and on my back porch, I would sit and make
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ter izdelovala naglavne trakove,
04:29
little headbands out of ribbon,
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04:31
and I would write down the names
and the price of each item.
and the price of each item.
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nato sem jih poimenovala
in jim dodala ceno.
in jim dodala ceno.
04:33
I started making more items like hats,
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Začela sem izdelovati tudi kape,
šale in torbice.
šale in torbice.
04:35
scarves and bags.
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04:38
Soon, my items began selling all over the world,
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Kmalu so izdelki bili v prodaji
po celem svetu
po celem svetu
04:40
and I had customers in Denmark, Italy, Australia,
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in sem imela stranke na Danskem,
v Italiji, Avstraliji, Kanadi in drugje.
v Italiji, Avstraliji, Kanadi in drugje.
04:43
Canada and more.
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04:45
Now, I had a lot to learn about my business,
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O svojem podjetju sem se morala
še veliko naučiti
še veliko naučiti
04:48
like branding and marketing,
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o blagovnih znamkah, trženju,
ohranitvi sodelovanja s strankami
ohranitvi sodelovanja s strankami
04:50
staying engaged with my customers,
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04:51
and seeing what sold the most and the least.
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in sledenju, kateri izdelki
so najbolj in kateri najmanj prodajani.
so najbolj in kateri najmanj prodajani.
04:55
Soon, my business really started to take off.
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Kmalu je moje podjetje
postalo zelo uspešno.
postalo zelo uspešno.
04:57
Then one day, Forbes magazine
contacted me when I was 10 years old.
contacted me when I was 10 years old.
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In nekega dne, me pri desetih letih
pokličejo z revije Forbes.
pokličejo z revije Forbes.
05:02
(Laughter)
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(Smeh)
05:03
They wanted to feature me and my company
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Želeli so napisati prispevek o meni
in mojem podjetju.
in mojem podjetju.
05:06
in their article.
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05:08
Now a lot of people ask me,
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Veliko ljudi me vpraša,
zakaj je moje podjetje prijazno okolju?
zakaj je moje podjetje prijazno okolju?
05:10
why is your business eco-friendly?
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05:12
I've had a passion for protecting the environment
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Strast do varovanja okolja in njegovih
bitij v meni gori že od majhnih nog.
bitij v meni gori že od majhnih nog.
05:15
and its creatures since I was little.
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05:17
My parents taught me at an early age
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Moji starši so me že zelo zgodaj učili,
kako vračati okolju in biti njegov varuh.
kako vračati okolju in biti njegov varuh.
05:19
about giving back and being a
good steward to the environment.
good steward to the environment.
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Povedala sta mi, kako
so nekatera barvila v oblačilih
so nekatera barvila v oblačilih
05:22
I heard about how the dyes in some clothing
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05:24
or the process of even making the items
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ali pa sploh postopki izdelovanja oblačil
škodljivi za ljudi in planet.
škodljivi za ljudi in planet.
05:26
was harmful to the people and the planet,
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05:29
so I started doing my own research,
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Zato sem to začela raziskovati tudi sama
05:31
and I discovered that even
after dyeing has being completed,
after dyeing has being completed,
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in sem odkrila,
da se problem pojavi že po barvanju,
da se problem pojavi že po barvanju,
05:34
there is a waste issue that gives a negative impact
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in sicer z odpadnimi snovmi,
ki imajo negativen učinek na okolje.
ki imajo negativen učinek na okolje.
05:36
on the environment.
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05:38
For example, the grinding of materials,
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Na primer, mletje materialov,
ali pa odlaganje suhega prahu.
ali pa odlaganje suhega prahu.
05:39
or the dumping of dried powder materials.
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05:42
These actions can pollute the air,
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Izvajanje teh del lahko onesnaži zrak,
05:44
making it toxic to anyone or anything that inhales it.
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ki postane škodljiv za vsakega,
ki ta zrak vdihne.
ki ta zrak vdihne.
05:48
So when I started my business,
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Torej, ko sem začela s poslovanjem,
sem vedela dve stvari:
sem vedela dve stvari:
05:49
I knew two things:
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05:52
All of my items had to be eco-friendly,
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Vsi moji izdelki morajo biti
ekološko prijazni
ekološko prijazni
05:54
and 10 to 20 percent of the profits I made
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in 10 do 20 odstotkov dohodka
bom vložila v lokalne in globalne
bom vložila v lokalne in globalne
05:56
went to local and global charities
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dobrodelne organizacije
ter okoljevarstvene organizacije.
ter okoljevarstvene organizacije.
05:58
and environmental organizations.
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06:00
(Applause)
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(Aplavz)
06:04
I feel I'm part of the new wave of entrepreneurs
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Imam občutek, da sem del
novega vala podjetnikov,
novega vala podjetnikov,
06:07
that not only seeks to have a successful business,
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ki ne stremijo samo k uspešnem podjetju,
06:09
but also a sustainable future.
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ampak si tudi želijo
trajnostno prihodnost.
trajnostno prihodnost.
Mislim, da lahko zadovoljim
potrebe svojih strank
potrebe svojih strank
06:12
I feel that I can meet the needs of my customers
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06:14
without compromising the
ability of future generations
ability of future generations
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ne da bi ogrožala
zmožnost prihodnjih generacij,
zmožnost prihodnjih generacij,
06:16
to live in a greener tomorrow.
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da bi uživale bolj zelen jutri.
06:19
We live in a big, diverse and beautiful world,
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Živimo v svetu,
ki je velik, raznolik in lep,
ki je velik, raznolik in lep,
06:22
and that makes me even more passionate to save it.
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in zato si ga še bolj vneto želim rešiti.
06:24
But it's never enough to just
to get it through your heads
to get it through your heads
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Toda nikoli ni dovolj le razmišljati
o stvareh, ki se dogajajo na našem svetu.
o stvareh, ki se dogajajo na našem svetu.
06:27
about the things that are happening in our world.
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06:29
It takes to get it through your hearts,
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Te stvari moramo začutiti v srcu,
06:31
because when you get it through your heart,
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kajti le srčni občutki o teh stvareh
sprožijo gibanje.
sprožijo gibanje.
06:33
that is when movements are sparked.
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06:35
That is when opportunities
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Takšni trenutki ustvarjajo
priložnosti in inovacije
priložnosti in inovacije
06:36
and innovation are created,
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06:38
and that is why ideas come to life.
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in tako oživijo ideje.
06:41
Thank you, and peace and blessings.
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Hvala, želim vam mir in blagoslov.
06:46
(Applause)
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(Aplavz)
06:51
Thank you. (Applause)
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Hvala.
(Aplavz)
(Aplavz)
06:54
Pat Mitchell: So, you heard Maya talk about
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Pat Mitchell: Torej,
Mayo ste slišali govoriti o
Mayo ste slišali govoriti o
06:58
the amazing parents who are behind
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neverjetnih starših, ki stojijo ob strani
07:00
this incredible woman. Where are they?
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tej neverjetni ženski. Kje sta?
07:03
Please, Mr. and Mrs. Penn. Would you just -- Ah!
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Prosim, gospod in gospa Penn.
Bi Vas lahko prosila -- Aha!
Bi Vas lahko prosila -- Aha!
07:06
(Applause)
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(Aplavz)
ABOUT THE SPEAKER
Maya Penn - Entrepreneur, animator, philanthropist ...Maya Penn makes eco-friendly clothes and accessories, which she sells on a site she built -- and gives away a percent of the profits.
Why you should listen
To sell her line of luscious knit scarves and eco-friendly hats, teenaged entrepreneur Maya Penn built and maintains her own retail website. (She started the business when she was 8.) She’s also an animator and a geek, and an eager evangelist of teaching kids of be entrepreneurs at any age. Bursting with ideas, she recently started a side nonprofit called Maya’s Ideas 4 The Planet.
Maya Penn | Speaker | TED.com