ABOUT THE SPEAKER
Tristan Harris - Design thinker
Tristan Harris helps the technology industry more consciously and ethically shape the human spirit and human potential.

Why you should listen

Tristan Harris has been called "the closest thing Silicon Valley has to a conscience" by The Atlantic magazine. Prior to founding the new Center for Humane Technology, he was Google's Design Ethicist, developing a framework for how technology should "ethically" steer the thoughts and actions of billions of people from screens.  

Harris has spent a decade understanding the invisible influences that hijack human thinking and action. Drawing on literature from addiction, performative magic, social engineering, persuasive design and behavioral economics, he is currently developing a framework for ethical persuasion, especially as it relates to the moral responsibility of technology companies.

Rolling Stone magazine named Harris one of "25 People Shaping the World" in 2017. His work has been featured on TED, "60 Minutes," HBO's "RealTime with Bill Maher," "PBS NewsHour," Recode, The Atlantic, WIRED, the New York Times, Der Spiegel, The Economist and many more. Harris has briefed heads of state, technology company CEOs and members of the US Congress about the attention economy.

More profile about the speaker
Tristan Harris | Speaker | TED.com
TEDxBrussels

Tristan Harris: How better tech could protect us from distraction

特里斯坦 哈里斯: 科技设计新思路--如何帮助我们避免注意力被分散

Filmed:
1,765,149 views

有多少次科技产品打断了我们想做的事?在工作和娱乐时,我们被消息和弹窗分散精力的时间令人吃惊----科技非但没有使我们充实度日,相反它偷走了我们的时间。为了从科技使用上获得更有效的交流,设计者特里斯坦 哈里斯对科技设计提出了一个令人深思的新想法。他问到:“当设计开始以实现人类深层价值为目的时,科技的未来会怎样?”
- Design thinker
Tristan Harris helps the technology industry more consciously and ethically shape the human spirit and human potential. Full bio

Double-click the English transcript below to play the video.

00:13
What does it mean to spend our time well?
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利用好自己的时间意味着什么?
00:20
I spend a lot of my time
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我花了很多时间
00:22
thinking思維 about how to spend my time.
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思考怎样合理度日
00:26
Probably大概 too much --
I probably大概 obsess纏住 over it.
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也许思考太多了--我可能痴迷于这个问题
00:29
My friends朋友 think I do.
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至少我的朋友是这么认为
00:30
But I feel like I kind of have to,
because these days,
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但我必须得这么做,因为这些天
00:35
it feels感覺 like little bits of my time
kind of slip away from me,
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我觉得时间从我的身边溜走
00:39
and when that happens發生, it feels感覺 like
parts部分 of my life are slipping滑倒 away.
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当这发生的时候,好像我生命的一部分溜走了
00:45
Specifically特別,
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准确的说,
00:46
it feels感覺 like little bits
of my time get slipped下滑 away
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感觉我那些流逝的时间
00:49
to various各個 things like this,
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是被杂七杂八的事情用掉了
00:50
like technology技術 -- I check things.
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比如科技----在我不时查看东西时
00:53
I'll give you an example.
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举个例子
00:55
If this email電子郵件 shows節目 up --
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如果这封邮件出现了
00:57
how many許多 of you have gotten得到
an email電子郵件 like this, right?
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你们中的很多人收到过类似的邮件,对吧?
01:00
I've been tagged標記 in a photo照片.
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我被标记在了一张照片上
01:03
When this appears出現,
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当它出现时
01:05
I can't help but click點擊 on it right now.
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我不由自主地点开它
01:08
Right? Because, like,
what if it's a bad photo照片?
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因为担心它可能是一张不好照片
01:11
So I have to click點擊 it right now.
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所以我不得不立即查看它
01:13
But I'm not just going
to click點擊 "See photo照片,"
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但我将不仅仅点击“查看照片”
01:16
what I'm actually其實 going to do
is spend the next下一個 20 minutes分鐘.
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接下来我会在这件事上花费20分钟
(笑声)
01:18
(Laughter笑聲)
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01:20
But the worst最差 part部分 is that I know
this is what's going to happen發生,
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但最糟糕的事情是我明明知道接下来发生什么
01:24
and even knowing會心
that's what's going to happen發生
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甚至即使我知道接来下会发生什么
01:27
doesn't stop me
from doing it again the next下一個 time.
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我下次依然会这么做
01:31
Or I find myself in a situation情況 like this,
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再举个例子
01:36
where I check my email電子郵件
and I pull down to refresh刷新,
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我检查邮件并下拉刷新
01:41
But the thing is that 60 seconds later後來,
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可60秒之后
01:44
I'll pull down to refresh刷新 again.
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我将会再次下拉刷新
我为什么要那么做?
01:50
Why am I doing this?
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这毫无意义
01:51
This doesn't make any sense.
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01:55
But I'll give you a hint暗示
why this is happening事件.
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下面我来解释为什么会这样
02:00
What do you think makes品牌
more money in the United聯合的 States狀態
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你认为在美国做什么
02:05
than movies電影, game遊戲 parks公園
and baseball棒球 combined結合?
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会比电影、野生保护区和棒球三者加起来还赚钱?
答案是老虎机
02:13
Slot插槽 machines.
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02:17
How can slot插槽 machines make all this money
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老虎机是怎么赚到那么多钱的
02:20
when we play with such這樣 small
amounts of money?
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通常我们用很少的钱去玩
02:26
We play with coins硬幣.
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或者说我们只是用硬币去玩
02:27
How is this possible可能?
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这怎么可能?
02:30
Well, the thing is ...
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好吧,事实是
02:33
my phone電話 is a slot插槽 machine.
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我的手机就像台老虎机
02:37
Every一切 time I check my phone電話,
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每次我查看我的手机
02:39
I'm playing播放 the slot插槽 machine to see,
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我都像在玩老虎机并想着
02:42
what am I going to get?
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我将得到什么?
我将得到什么?
02:43
What am I going to get?
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每次我检查邮件
02:45
Every一切 time I check my email電子郵件,
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我都像在玩老虎机并想着
02:46
I'm playing播放 the slot插槽 machine,
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比如说,“我将会得知什么呢?
02:48
saying, "What am I going to get?"
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02:50
Every一切 time I scroll滾動 a news新聞 feed飼料,
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每次我滚动新闻
我都像在玩老虎机
02:53
I'm playing播放 the slot插槽 machine to see,
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想着接着我能看到什么?
02:55
what am I going to get next下一個?
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02:58
And the thing is that,
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实际上
02:59
again, knowing會心 exactly究竟
how this works作品 -- and I'm a designer設計師,
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我非常清楚这是怎么发生的,因为我是个设计师
03:02
I know exactly究竟 how
the psychology心理學 of this works作品,
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我非常清楚这些行为下的心理学
03:04
I know exactly究竟 what's going on --
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我非常清楚发生了什么
03:06
but it doesn't leave離開 me with any choice選擇,
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但我毫无选择
03:09
I still just get sucked into it.
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我仍旧深陷于此
接下来我们该怎么办?
03:12
So what are we going to do?
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03:14
Because it leaves樹葉 us
with this all-or-nothing全有或全無 relationship關係
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因为它没有什么折中的选择
03:18
with technology技術, right?
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在当今的科技下,对吧?
03:20
You're either on,
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你要么选择使用它
03:22
and you're connected連接的
and distracted分心 all the time,
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那么你就会一直被它所打扰,无法专心
03:24
or you're off,
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或者你干脆不使用它
03:26
but then you're wondering想知道,
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但是你就会想
03:28
am I missing失踪 something important重要?
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我是不是错过了什么重要的事?
03:30
In other words, you're either distracted分心
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换句话说,你要么被它弄得无法专心,
03:33
or you have fear恐懼 of missing失踪 out.
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要么你自己会担心,唯恐错过了什么
03:36
Right?
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对吧?
03:38
So we need to restore恢復 choice選擇.
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所以我们需要一个可以不再这样的办法
我们可以用科技来解决这个问题
03:43
We want to have
a relationship關係 with technology技術
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03:46
that gives us back choice選擇
about how we spend time with it,
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从而让我们重新选择度过时光的方式
03:50
and we're going to need
help from designers設計師,
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我们将需要设计师的帮助
03:54
because knowing會心 this stuff東東 doesn't help.
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因为光知道这些理论并没有什么用
03:57
We're going to need design設計 help.
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我们需要从设计上入手
03:59
So what would that look like?
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那么这一切将会变成什么样呢?
04:02
So let's take an example that we all face面對:
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我举个我们都会遇到的例子
04:05
chat -- text文本 messaging消息.
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聊天----发短信
04:08
So let's say there's two people.
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假设这里有两个人
04:09
Nancy's南希的 on the left
and she's working加工 on a document文件,
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左边的是南希,她在处理文件
04:12
and John's約翰 on the right.
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右边的是约翰
04:14
And John約翰 suddenly突然 remembers記得,
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这时约翰突然想起
04:16
"I need to ask Nancy南希
for that document文件 before I forget忘記."
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在我把那个文件的事情忘了之前,我点去问问南希
04:22
So when he sends發送 her that message信息,
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所以当他问南希这件事时,
04:23
it blows打擊 away her attention注意.
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南希的注意力被打断了
04:27
That's what we're doing all the time,
bulldozing推土 each other's其他 attention注意,
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这是我们一直做的事情,强行打断彼此的注意力
04:30
left and right.
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不论何时何地
04:32
And there's serious嚴重 cost成本 to this,
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这种做法也带来了严重的代价
04:34
because every一切 time
we interrupt打斷 each other,
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因为每次我们互相打断
04:38
it takes us about 23 minutes分鐘, on average平均,
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都会花费我们大概23分钟
04:42
to refocus重新聚焦 our attention注意.
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去重新集中注意力
04:43
We actually其實 cycle週期 through通過
two different不同 projects項目
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事实上 在我们回到原本要做的事情之前
04:47
before we come back
to the original原版的 thing we were doing.
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我们在两件不同的事情上循环
04:50
This is Gloria格洛麗亞 Mark's分數 research研究
combined結合 with Microsoft微軟 research研究,
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这是一份整合了格洛瑞亚.马克和微软的调查的报告
04:55
that showed顯示 this.
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报告证实了这一点
04:56
And her research研究 also shows節目
that it actually其實 trains火車 bad habits習慣.
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并且她的研究还表明这还会让我们养成坏习惯
05:00
The more interruptions中斷 we get externally外部,
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我们被外界打扰的越多
05:03
it's conditioning空調 and training訓練 us
to interrupt打斷 ourselves我們自己.
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我们越被训练去如何去打扰自己
05:08
We actually其實 self-interrupt自中斷
every一切 three-and-a-half三和半 minutes分鐘.
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实际上每3.5分钟我们就自扰一次
05:13
This is crazy.
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这太疯狂了
05:14
So how do we fix固定 this?
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我们该怎么挽救?
05:15
Because Nancy南希 and John約翰 are in this
all-or-nothing全有或全無 relationship關係.
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因为南希和约翰之间并没有什么中间选择
05:18
Nancy南希 might威力 want to disconnect斷開,
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南希也许不愿被打扰
05:20
but then she'd be worried擔心:
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但她会担心
05:21
What if I'm missing失踪 something important重要?
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我错过了重要的事情怎么办?
05:24
Design設計 can fix固定 this problem問題.
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设计可以解决这个问题
05:27
Let's say you have
Nancy南希 again on the left,
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在此假设南希在左侧
05:29
John約翰 on the right.
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约翰在右侧
05:30
And John約翰 remembers記得,
"I need to send發送 Nancy南希 that document文件."
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约翰记着“我得发给南希这份文件”
05:33
Except this time,
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然而这次
05:34
Nancy南希 can mark標記 that she's focused重點.
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南希可以说 她正在专心工作
05:36
Let's say she drags拖動 a slider滑塊 and says,
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她一边拖动着滑块一边说
05:38
"I want to be focused重點 for 30 minutes分鐘,"
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我想集中精力30分钟
05:40
so -- bam哄騙 -- she's focused重點.
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所以---她聚精会神起来
05:42
Now when John約翰 wants to message信息 her,
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现在约翰想要传递给她信息
05:45
he can get the thought off of his mind心神 --
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他可以放弃这个想法
05:47
because he has a need,
he has this thought,
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即使他需要这么做,他有这个想法
05:49
and he needs需求 to dump傾倒 it out
before he forgets忘記.
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而且他需要在忘记之前实现它
05:52
Except this time,
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但这次不行
05:54
it holds持有 the messages消息
so that Nancy南希 can still focus焦點,
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南希拒绝接受信息,所以她可以继续保持专注
05:58
but John約翰 can get the thought
off of his mind心神.
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约翰可以忘记这个想法
06:02
But this only works作品
if one last thing is true真正,
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但是唯有满足一个条件,这个设想才能成立
06:06
which哪一個 is that Nancy南希 needs需求 to know
that if something is truly important重要,
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就是南希需要知道这件事是否真的重要
06:11
John約翰 can still interrupt打斷.
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约翰还是可以来打扰
但不是无心的打扰
06:16
But instead代替 of having constant不變
accidental偶然 or mindless沒頭腦 interruptions中斷,
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06:20
we're now only creating創建
conscious意識 interruptions中斷,
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我们采用有意识的打扰手段
为此我们需要做两件事
06:24
So we're doing two things here.
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06:26
We're creating創建 a new choice選擇
for both Nancy南希 and John約翰,
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我们为南希和约翰创造了一个新的选择
06:30
But there's a second第二, subtle微妙 thing
we're doing here, too.
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但是我们在这里添加了一个小条件
06:34
And it's that we're changing改變
the question we're answering回答.
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同时我们也正在改变我们回答的问题
06:37
Instead代替 of the goal目標 of chat being存在:
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而不是将对话作为目标
06:42
"Let's design設計 it so it's easy簡單
to send發送 a message信息" --
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“让我们重新设计,使其易于传递信息”
06:45
that's the goal目標 of chat,
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这是对话的目的
06:46
it should be really easy簡單 to send發送
a message信息 to someone有人 --
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它应该使得发送信息变得非常容易--
06:49
we change更改 the goal目標 to something
deeper更深 and a human人的 value,
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我们深化了交谈的目的,并融入了人的价值
06:52
which哪一個 is: "Let's create創建 the highest最高
possible可能 quality質量 communication通訊
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就是:在人与人之间
提供最高质量的交流
06:57
in a relationship關係 between之間 two people.
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07:00
So we upgraded升級 the goal目標.
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所以我们提高了目标
07:03
Now, do designers設計師
actually其實 care關心 about this?
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当今的设计者是否真的关心这些?
07:06
Do we want to have conversations對話
about what these deeper更深 human人的 goals目標 are?
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我们是否要讨论这些更深层的人类目标?
07:12
Well, I'll tell you one story故事.
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我要给你们讲个故事
07:14
A little over a year ago,
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大概一年前,
我要去协助组织一场会议
07:17
I got to help organize組織 a meeting會議
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07:20
between之間 some of technology's技術的 leading領導
designers設計師 and Thich Nhat新山一 Hanh禪師.
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那是由一些顶尖的科技设计者和一行禅师参加的会议
07:26
Thich Nhat新山一 Hanh禪師 is an international國際
spokesperson發言人 for mindfulness正念 meditation冥想.
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一行禅师是冥想修行的国际发言人
那是一次非常精彩的会议
07:31
And it was the most amazing驚人 meeting會議.
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你可以想象有一个房间
07:32
You have to imagine想像 -- picture圖片 a room房間 --
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07:34
on one side of the room房間,
you have a bunch of tech高科技 geeks怪才;
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一边是一群科技奇才
07:38
on the other side of the room房間,
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另一边
07:40
you have a bunch of long brown棕色 robes長袍,
shaved剃光 heads, Buddhist佛教徒 monks和尚.
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是一群穿着棕色长袍,剃了光头的僧人
07:46
And the questions問題 were about
the deepest最深 human人的 values,
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话题是关于人类深层价值的问题
07:49
like what does the future未來
of technology技術 look like
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比如未来的科技会是什么样子
07:52
when you're designing設計
for the deepest最深 questions問題
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当你的设计涉及到了深刻的问题
07:54
and the deepest最深 human人的 values?
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以及人类深层的价值时?
07:56
And our conversation會話 centered中心
on listening more deeply
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并且我们的话题着重于深入地倾听
08:00
to what those values might威力 be.
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那些价值可能是什么
08:02
He joked開玩笑 in our conversation會話
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他在对话中开玩笑说
08:04
that what if, instead代替 of a spell拼寫 check,
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假如, 除了拼写检查
08:07
you had a compassion同情 check,
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你做了一个同情心检查
08:09
meaning含義, you might威力 highlight突出 a word
that might威力 be accidentally偶然 abrasive磨料 --
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意思是,你在聊天时,在无意中造成了伤害--
08:13
perceived感知 as abrasive磨料 by someone有人 else其他.
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这种伤害可能被他人感觉到了
08:16
So does this kind of conversation會話
happen發生 in the real真實 world世界,
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那么这种对话会在现实中发生吗,
08:20
not just in these design設計 meetings會議?
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不仅仅只发生在我们刚才假设的情况中?
08:23
Well, the answer回答 is yes,
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答案是肯定的
08:25
and one of my favorites最愛 is CouchsurfingCouchsurfing.
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我最喜欢的一个是“沙发客”
08:28
If you didn't know,
CouchsurfingCouchsurfing is a website網站
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“沙发客”是个网站
08:30
that matches火柴 people
who are looking for a place地點 to stay
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可以给旅游时寻找房屋的人提供帮助
08:34
with a free自由 couch長椅, from someone有人
who's誰是 trying to offer提供 it.
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那些愿意帮助的人会提供免费住宿的沙发
08:38
So, great service服務 --
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非常棒的服务--
08:39
what would their design設計 goal目標 be?
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他们的设计目标是什么?
08:41
What are you designing設計
for if you work at CouchsurfingCouchsurfing?
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如果你在沙发客工作,你会如何设计?
08:44
Well, you would think
it's to match比賽 guests賓客 with hosts主機.
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你可能会认为是匹配房主和客人
08:49
Right?
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对吧?
08:50
That's a pretty漂亮 good goal目標.
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这是一个很好的目标
08:52
But that would kind of be like
our goal目標 with messaging消息 before,
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但这很像我们以前发信息的目标
08:54
where we're just trying
to deliver交付 a message信息.
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我们只是想去传递信息
08:57
So what's the deeper更深, human人的 goal目標?
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那么更深层的人类目标是什么?
09:00
Well, they set their goal目標
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这个目标就是
09:02
as the need to create創建 lasting持久,
positive experiences經驗 and relationships關係
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需要在从未见过的人之间
创造持久的,积极的经历和关系
09:07
between之間 people who've誰一直 never met會見 before.
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09:11
And the most amazing驚人 thing
about this was in 2007,
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关于这点,在2007年发生了一个非常有趣的事
09:13
they introduced介紹 a way to measure測量 this,
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他们引入了一种衡量这件事的方式
09:16
which哪一個 is incredible難以置信.
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这很不可思议
09:18
I'll tell you how it works作品.
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我将告诉你它如何运作
09:19
For every一切 design設計 goal目標 you have,
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对于每个设计目标
09:20
you have to have
a corresponding相應 measurement測量
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你都要有一个相应的衡量方法
09:23
to know how you're doing --
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从而知道你做的怎么样--
09:24
a way of measuring測量 success成功.
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这是一种衡量成功的方式
09:26
So what they do is,
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那么做法是
09:27
let's say you take two people who meet遇到 up,
189
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假设你选取了两个刚见面的人
09:32
and they take the number of days
those two people spent花費 together一起,
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估计了他们在一起的天数
然后算了下在那些天他们用了多少个小时--
09:37
and then they estimate估計 how many許多
hours小時 were in those days --
191
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09:41
how many許多 hours小時 did
those two people spend together一起?
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即两个人在一起待了有多少个小时?
09:43
And then after they spend
that time together一起,
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在这之后
09:46
they ask both of them:
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问他们
09:47
How positive was your experience經驗?
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你觉得这段经历有多好?
09:49
Did you have a good experience經驗
with this person that you met會見?
196
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你和你遇见的人有没有读过好的时光?
09:52
And they subtract減去
from those positive hours小時
197
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然后把在网上花费的时间
09:56
the amount of time
people spent花費 on the website網站,
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从那些美好的时光中减去
10:00
because that's a cost成本 to people's人們 lives生活.
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因为网上的时间算是一种对于生命的损失
10:03
Why should we value that as success成功?
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那么为什么我们更倾向这种方法?
10:06
And what you were left with
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我们把剩下的部分称为
10:07
is something they refer參考 to as "net
orchestrated策劃 conviviality歡樂,"
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"被网络精心安排的快乐"
10:12
or, really, just a net
"Good Times" created創建.
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或者说是网络带来的“美妙时光”。
10:15
The net hours小時 that would have never
existed存在, had CouchsurfingCouchsurfing not existed存在.
204
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如果沙发客的网站不存在,那么这些网络美妙时光也不会存在
10:20
Can you imagine想像 how inspiring鼓舞人心 it would be
to come to work every一切 day
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你能够想象它有多么鼓舞人心
通过计算人们现实生活中的快乐小时数
10:24
and measure測量 your success成功
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1493
10:26
in the actual實際 net new contribution貢獻
of hours小時 in people's人們 lives生活
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去衡量你的成功与否
10:31
that are positive,
that would have never existed存在
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如果你没有每天专心致志地工作
10:33
if you didn't do what you were
about to do at work today今天?
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你就无法达到这种成功
你可以想象如果全世界都按这个模式运行吗?
10:37
Can you imagine想像 a whole整個 world世界
that worked工作 this way?
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10:43
Can you imagine想像 a social社會 network網絡 that --
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你可以想象一个社交网络--
10:46
let's say you care關心 about cooking烹飪,
212
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假如你喜欢烹饪,
10:47
and it measured測量 its success成功
in terms條款 of cooking烹飪 nights organized有組織的
213
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通过根据烹饪的时间
10:51
and the cooking烹飪 articles用品
that you were glad高興 you read,
214
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2965
加上你阅读喜爱的烹饪文章的时间
10:53
and subtracted扣除 from that the articles用品
you weren't glad高興 you read
215
641994
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扣除你不喜欢读的文章
10:56
or the time you spent花費 scrolling滾動
that you didn't like?
216
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或者你翻看你不喜欢的文章时花费的时间来衡量成功与否
11:00
Imagine想像 a professional專業的 social社會 network網絡
217
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想象一个专业的社交网络
11:03
that, instead代替 of measuring測量 its success成功
in terms條款 of connections連接 created創建
218
651529
3915
不是根据它建立的联系
或者是发送信息来衡量成功
11:07
or messages消息 sent發送,
219
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1589
11:09
instead代替 measured測量 its success成功 in terms條款
of the job工作 offers報價 that people got
220
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4312
但是根据人们是否能得到理想的工作
11:13
that they were excited興奮 to get.
221
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1829
11:16
And subtracted扣除 the amount of time
people spent花費 on the website網站.
222
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3638
并减去人们在网上花费的时间
来衡量成功
11:20
Or imagine想像 dating約會 services服務,
223
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3035
再比如说 约会服务
11:23
like maybe Tinder火種 or something,
224
671702
1738
比如Tinder之类的
11:25
where instead代替 of measuring測量 the number
of swipes刷卡 left and right people did,
225
673464
3478
当下他们通过衡量人们使用软件的次数
11:28
which哪一個 is how they measure測量 success成功 today今天,
226
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2084
去评估是否成功
然而能让约会的人之间创造的深层的,浪漫的的关系
11:31
instead代替 measured測量 the deep, romantic浪漫,
fulfilling履行 connections連接 people created創建.
227
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6145
11:38
Whatever隨你 that was for them, by the way.
228
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2059
或者别的什么,可能是更好的评估方法
你可以想象整个世界都这样运转吗
11:43
But can you imagine想像 a whole整個 world世界
that worked工作 this way,
229
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3228
11:47
that was helping幫助 you spend your time well?
230
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2252
那会让你更好的分配时间
11:51
Now to do this you also need a new system系統,
231
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2029
但是为了实现这个,你需要一个新系统
11:53
because you're probably大概 thinking思維,
232
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1678
因为你可能在想
11:54
today's今天的 Internet互聯網 economy經濟 --
233
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今天的网络经济--
11:56
today's今天的 economy經濟 in general一般 --
234
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普遍意义上的经济--
11:57
is measured測量 in time spent花費.
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是以花费的时间来衡量
11:59
The more users用戶 you have,
236
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2047
你有越多的用户
12:01
the more usage用法 you have,
237
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你的产品就会被使用的越多
12:02
the more time people spend,
238
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人们花费的时间就越多
12:03
that's how we measure測量 success成功.
239
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这就是当下我们如何衡量成功
12:06
But we've我們已經 solved解決了 this problem問題 before.
240
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1932
但是我们之前已经解决了这个问题
当我们说要用另一种方法去评估的时候
12:09
We solved解決了 it with organic有機,
241
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2566
12:11
when we said we need
to value things a different不同 way.
242
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我用这个不施化肥的食物举例子
12:14
We said this is a different不同 kind of food餐飲.
243
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这是另一种食物
12:19
So we can't compare比較 it
just based基於 on price價錢;
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我们不能通过价格去比较
12:21
this is a different不同 category類別 of food餐飲.
245
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这是另外一个种类的食物
12:23
We solved解決了 it with LeedLEED Certification證明,
246
731004
2733
当我们说这是另外一种建筑时
12:25
where we said this
is a different不同 kind of building建造
247
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我们通过出示“领先的能源和环境设计证书”去证明
12:29
that stood站在 for different不同 values
of environmental環境的 sustainability可持續性.
248
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这代表了另外一种价值,即环境的可持续发展
如果把这个思想应用到科技领域会怎样?
12:34
What if we had something
like that for technology技術?
249
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如果我们把目标设定为 为人类做出新的有益的贡献
12:39
What if we had something
whose誰的 entire整個 purpose目的 and goal目標
250
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5197
12:44
was to help create創建 net new positive
contributions捐款 to human人的 life?
251
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这一切又会怎样?
12:50
And what if we could
value it a different不同 way,
252
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3355
如果我们用另一种方式去评估
这一切又会怎样?
12:54
so it would actually其實 work?
253
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12:56
Imagine想像 you gave this different不同
premium額外費用 shelf space空間 on app應用 stores商店.
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3931
设想在苹果应用商城里, 我们专门为这种产品设立一个类别
13:00
Imagine想像 you had web捲筒紙 browsers瀏覽器
that helped幫助 route路線 you
255
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设想有一个网站
专门提供这类产品
13:02
to these kinds of design設計 products製品.
256
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你能想象建立一个这样的世界有多令人激动吗?
13:07
Can you imagine想像 how exciting扣人心弦 it would be
to live生活 and create創建 that world世界?
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13:13
We can create創建 this world世界 today今天.
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我们现在就可以建立这样的世界
13:16
Company公司 leaders領導者, all you have to do --
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公司领袖,你们需要做的就是
只有你们可以发起建立一个新的系统
13:19
only you can prioritize優先 a new metric,
260
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2888
13:23
which哪一個 is your metric for net positive
contribution貢獻 to human人的 life.
261
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4403
一个对人类有益的网络贡献系统
13:27
And have an honest誠實
conversation會話 about that.
262
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并诚实的与他人谈论这个
13:29
Maybe you're not
doing so well to start開始 with,
263
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或许你刚开始会做的不太好
13:31
but let's start開始 that conversation會話.
264
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但是开始这种对话是有必要的
13:35
Designers設計師, you can redefine重新定義 success成功;
you can redefine重新定義 design設計.
265
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设计者,你可以重新定义成功;你可以重新定义设计
13:40
Arguably按理說, you have more power功率
than many許多 people in your organization組織
266
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可以说,你比其他人在公司里有更大的能力
13:44
to create創建 the choices選擇
that all of us live生活 by.
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去做这个可以影响我们生活质量的选择
或许就像医疗行业
13:48
Maybe like in medicine醫學,
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当给病人治病的时候
13:49
where we have a Hippocratic希波克拉底 oath誓言
269
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我们用希波克拉底誓言
13:51
to recognize認識 the responsibility責任
and this higher更高 value
270
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去明确医疗业的责任和最高价值观
13:55
that we have to treat對待 patients耐心.
271
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就新的设计来说
13:57
What if designers設計師 had something like that,
272
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13:59
in terms條款 of this new kind of design設計?
273
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如果设计者也有类似的“誓言”, 那又会怎样?
14:02
And users用戶, for all of us --
274
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2005
我们,这些使用者们
14:04
we can demand需求 technology技術
that works作品 this way.
275
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我们可以要求科技领域也采用这个做法
14:09
Now it may可能 seem似乎 hard,
276
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现在这可能很难去做
14:10
but McDonald's麥當勞 didn't have salads沙拉
until直到 the consumer消費者 demand需求 was there.
277
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4397
直到客户要求沙拉,麦当劳才开始卖沙拉
14:16
Walmart沃爾瑪(Walmart) didn't have organic有機 food餐飲
until直到 the consumer消費者 demand需求 was there.
278
844529
4193
直到客户要求有机食物,沃尔玛才开始提供有机产品
14:20
We have to demand需求
this new kind of technology技術.
279
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我们需要要求这个新型科技
14:26
And we can do that.
280
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我们可以做到
14:28
And doing that
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通过这样做
14:29
would amount to shifting
from a world世界 that's driven驅動 and run
282
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3517
可以使这个完全通过消耗时间
14:33
entirely完全 on time spent花費,
283
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2570
来运转的世界
14:37
to world世界 that's driven驅動 by time well spent花費.
284
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向一个更有效的消耗时间的世界转变
14:43
I want to live生活 in this world世界,
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我想活在这样的世界
14:45
and I want this conversation會話 to happen發生.
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我也想开始这个转变
14:48
Let's start開始 that conversation會話 now.
287
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那么让我们现在就开始行动吧
14:51
Thank you.
288
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谢谢
14:52
(Applause掌聲)
289
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(掌声)
Translated by Wei Jiang
Reviewed by jackson leo

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ABOUT THE SPEAKER
Tristan Harris - Design thinker
Tristan Harris helps the technology industry more consciously and ethically shape the human spirit and human potential.

Why you should listen

Tristan Harris has been called "the closest thing Silicon Valley has to a conscience" by The Atlantic magazine. Prior to founding the new Center for Humane Technology, he was Google's Design Ethicist, developing a framework for how technology should "ethically" steer the thoughts and actions of billions of people from screens.  

Harris has spent a decade understanding the invisible influences that hijack human thinking and action. Drawing on literature from addiction, performative magic, social engineering, persuasive design and behavioral economics, he is currently developing a framework for ethical persuasion, especially as it relates to the moral responsibility of technology companies.

Rolling Stone magazine named Harris one of "25 People Shaping the World" in 2017. His work has been featured on TED, "60 Minutes," HBO's "RealTime with Bill Maher," "PBS NewsHour," Recode, The Atlantic, WIRED, the New York Times, Der Spiegel, The Economist and many more. Harris has briefed heads of state, technology company CEOs and members of the US Congress about the attention economy.

More profile about the speaker
Tristan Harris | Speaker | TED.com

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