TED2009
Renny Gleeson: Our antisocial phone tricks
Renny Gleeson 談反社會的電話伎倆
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這是一段有趣（事實上也發人深省）的三分鐘演說，社交策略專家Renny Gleeson 解析了我們“永遠在通話"的這個社交世界——在這個世界裡頭，我們當下所真實體驗的遠不如我們在TWEET上所描述的有趣。
Renny Gleeson - Skeptimist
Renny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer. Full bio
Renny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer. Full bio
Double-click the English transcript below to play the video.
00:12
What I wanted to talk to you about today is two things:
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今天我要跟大家談兩件事情，
00:15
one, the rise of a culture of availability;
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其一，是“通話”文化的興起，
00:18
and two, a request.
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其二，是一個呼籲。
00:21
So we're seeing a rise of this availability
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我們正目睹“通話文化”的興起，
00:23
being driven by mobile device proliferation,
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是由手機的大量使用造成的，
00:26
globally, across all social strata.
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這個現象是全球性的，遍及各個社會階層。
00:28
We're seeing, along with that proliferation of mobile devices,
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我們看到，隨著手機的普及，
00:31
an expectation of availability.
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我們期待可以隨時與其他人聯絡。
00:33
And, with that, comes the third point,
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從而帶來的第三個問題，
00:35
which is obligation -- and an obligation to that availability.
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就是責任——有責任保持待機的狀態。
00:38
And the problem is, we're still working through,
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而問題在於，我們現在還在試圖弄明白，
00:41
from a societal standpoint,
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從社會關係角度來看，
00:43
how we allow people to be available.
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我們該怎麼讓一個人隨時保持聯絡。
00:46
There's a significant delta, in fact,
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事實上，這裡有一個重大的差異，
00:48
between what we're willing to accept.
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關乎我們樂於接受的程度——
00:50
Apologies to Hans Rosling --
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這裡要對Hans Rosling說句對不起了，
00:51
he said anything that's not using real stats is a lie --
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他說過不使用真實的統計數據就等於撒謊——
00:54
but the big delta there
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但是這個巨大差異
00:56
is how we deal with this from a public standpoint.
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就是我們如何在公共場所處理通話問題。
00:59
So we've developed certain tactics and strategies
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因此我們已經發展出某種戰術和策略
01:02
to cover up.
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來掩飾。
01:04
This first one's called "the lean."
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第一招叫“前傾”。
01:06
And if you've ever been in a meeting where you play sort of meeting "chicken,"
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如果你曾經在開會的時候和人玩鬥雞眼遊戲，
01:09
you're sitting there, looking at the person, waiting for them to look away,
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你坐在那兒，瞪住對方，等待他們把視線轉開，
01:12
and then quickly checking the device.
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然後你就飛快地查看一下手機。
01:14
Although you can see the gentleman up on the right is busting him.
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但是你可以看到右上方那位先生很鄙視他。
01:17
"The stretch."
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“伸胳膊”。
01:18
OK, the gentleman on the left is saying, "Screw you,
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OK,左邊這個人似乎在說，“去你的吧，
01:21
I'm going to check my device."
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我就是要看一下我的手機。”
01:23
But the guy, here, on the right,
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但是，右邊這個傢伙，
01:25
he's doing the stretch.
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他就在伸胳膊。
01:27
It's that reeeee-e-e-each out, the physical contortion
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伸得老長老長的，簡直快成特技了，
01:29
to get that device just below the tabletop.
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就是為了讓手機能正好處在桌子下方。
01:31
Or, my favorite, the "Love you; mean it."
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或者，這個是我最喜歡的一招，“愛你；真的。”
01:34
(Laughter)
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（觀眾笑聲）
01:36
Nothing says "I love you"
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說到“我愛你”，莫過於
01:38
like "Let me find somebody else I give a damn about."
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這種“讓我瞅瞅還有別的什麽人沒有。”
01:40
Or, this one, coming to us from India.
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或者，這個，來自印度。
01:42
You can find this on YouTube,
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你可以在YouTube上找到這個，
01:44
the gentleman who's recumbent on a motorcycle
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這位先生一邊歪倒在一輛摩托車上，
01:46
while text messaging.
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一邊發簡訊。
01:47
Or what we call the "sweet gravy, stop me before I kill again!"
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或者我們應該叫這個是“親愛的，在我又撞死人前趕緊阻止我！”
01:51
That is actually the device.
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手機在這呢。
01:54
What this is doing is, we find a --
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這種行為被我們認為是
01:56
(Laughter)
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（觀眾笑聲）
01:58
a direct collision --
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一個直接的衝突——
02:02
we find a direct collision between availability --
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這個衝突存在於接聽手機——
02:05
and what's possible through availability --
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或是想用手機做些什麽——
02:08
and a fundamental human need -- which we've been hearing about a lot, actually --
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和人類的基本需求之間--
02:11
the need to create shared narratives.
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這個我們已經聽得夠多了--就是需要去創造可以分享的故事。
02:15
We're very good at creating personal narratives,
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我們很善於創造個人的故事，
02:18
but it's the shared narratives that make us a culture.
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但是創造出可以分享的故事才會成為大眾文化，
02:21
And when you're standing with someone,
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而當你和別人站在一起，
02:24
and you're on your mobile device,
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而你又在專注於你的手機，
02:26
effectively what you're saying to them is,
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你事實上就是在告訴這些人，
02:28
"You are not as important as, literally,
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“你就是無關緊要的，
02:31
almost anything that could come to me through this device."
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我手機裡的任何東西都比你重要。”
02:34
Look around you.
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看看你周圍，
02:37
There might be somebody on one right now,
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也許現在就有某人正在看手機，
02:39
participating in multi-dimensional engagement.
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正在進行著多種互動活動。
02:42
(Laughter)
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（觀眾笑聲）
02:44
Our reality right now is less interesting
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我們當下的現實
02:47
than the story we're going to tell about it later.
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沒有比把它講成故事以後那麼有趣，
02:50
This one I love.
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我喜歡這個。
02:52
This poor kid, clearly a prop --
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這倒楣孩子，顯然是個道具——
02:54
don't get me wrong, a willing prop --
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不要誤會我的意思，他很樂意當道具——
02:56
but the kiss that's being documented kind of looks like it sucks.
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但是這個正在被記錄的吻看上去不怎麼樣。
02:59
This is the sound of one hand clapping.
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這有點像用一個手拍巴掌。
03:02
So, as we lose the context of our identity,
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因此，當我們忽略自身所處的環境，
03:06
it becomes incredibly important
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有一件事就變得很重要，
03:09
that what you share becomes the context of shared narrative,
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我們所分享的事情就成了公眾可以分享的故事，
03:12
becomes the context in which we live.
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並成為我們生活的場景。
03:14
The stories that we tell -- what we push out --
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我們講的故事——我們發表出來的——
03:17
becomes who we are.
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就成為我們自己。
03:19
People aren't simply projecting identity,
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人們不只是反映自我，
03:21
they're creating it.
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他們在創造自我。
03:23
And so that's the request I have for everybody in this room.
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因此，我想呼籲今天在場的諸位，
03:25
We are creating the technology
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我們所創造的科技
03:26
that is going to create the new shared experience,
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將創造出全新的、可以與人分享的體驗，
03:28
which will create the new world.
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而這些體驗將創造出新的世界。
03:30
And so my request is,
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而我的呼籲就是，
03:32
please, let's make technologies
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希望我們所使用的科技
03:34
that make people more human,
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可以令人更有人性，
03:36
and not less.
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而不是背道而馳。
03:38
Thank you.
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謝謝大家。
ABOUT THE SPEAKER
Renny Gleeson - SkeptimistRenny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer.
Why you should listen
Renny Gleeson is a skeptical/optimist. He leads interactive strategy for ad agency Wieden+Kennedy who started his career as a game developer. He has been wondering what we can learn about ourselves through the millions of deaths taking place inside video games. He serves on the board of directors of Rhizome.org and is the co-founder of the PIE tech accelerator in Portland, Oregon. A mentor for tech accelerators and startups worldwide, he believes stories -- from cave paintings to interfaces to video games -- shape worlds.
Renny Gleeson | Speaker | TED.com