ABOUT THE SPEAKER
Renny Gleeson - Skeptimist
Renny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer.

Why you should listen

Renny Gleeson is a skeptical/optimist. He leads interactive strategy for ad agency Wieden+Kennedy who started his career as a game developer. He has been wondering what we can learn about ourselves through the millions of deaths taking place inside video games. He serves on the board of directors of Rhizome.org and is the co-founder of the PIE tech accelerator in Portland, Oregon. A mentor for tech accelerators and startups worldwide, he believes stories -- from cave paintings to interfaces to video games -- shape worlds.

More profile about the speaker
Renny Gleeson | Speaker | TED.com
TED2009

Renny Gleeson: Our antisocial phone tricks

Renny Gleeson: Naši antisocialni triki s telefonom

Filmed:
1,365,298 views

V tem zabavnem (in pravzaprav ganljivem) triminutnem govoru nam socialni strateg Renny Gleeson prikaže naš "vedno na spletu" socialni svet -- kjer je izkušnja, ki jo doživljamo sedaj, manj zanimiva kot to, kaj bomo o tem tvitali kasneje.
- Skeptimist
Renny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer. Full bio

Double-click the English transcript below to play the video.

00:12
What I wanted to talk to you about todaydanes is two things:
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Danes sem želel z vami
govoriti o dveh stvareh:
00:15
one, the risevzpon of a culturekulturo of availabilityrazpoložljivost;
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prva je rast kulture dosegljivosti
in druga je prošnja.
00:18
and two, a requestzahtevo.
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00:21
So we're seeingvidenje a risevzpon of this availabilityrazpoložljivost
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Vidimo, da to rast v dosegljivosti
žene širjenje mobilnih naprav
00:23
beingbiti drivenpogon by mobilemobilni devicenaprave proliferationproliferacijo,
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00:26
globallyglobalno, acrossčez all socialsocialno strataplasti.
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globalno, v vseh socialnih slojih.
00:28
We're seeingvidenje, alongskupaj with that proliferationproliferacijo of mobilemobilni devicesnaprave,
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Skupaj s širjenjem
mobilnih naprav vidimo
00:31
an expectationpričakovanja of availabilityrazpoložljivost.
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pričakovanje dosegljivosti
in s tem pridemo do tretje točke,
00:33
And, with that, comesprihaja the thirdtretjino pointtočka,
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00:35
whichki is obligationobveznost -- and an obligationobveznost to that availabilityrazpoložljivost.
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ki je dolžnost--
dolžnost do te dosegljivosti.
00:38
And the problemproblem is, we're still workingdelo throughskozi,
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In problem, ki ga še rešujemo,
je, iz socialnega stališča,
00:41
from a societaldružbene standpointstališče,
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kako dovolimo ljudem, da so dosegljivi.
00:43
how we allowdovolite people to be availablena voljo.
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Pravzaprav obstaja znatna razlika
med tem, kaj smo pripravljeni sprejeti.
00:46
There's a significantpomembno deltadelta, in factdejstvo,
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00:48
betweenmed what we're willingpripravljen to acceptsprejema.
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Se opravičujem H. Roslingu--
rekel je, da je vse,
00:50
ApologiesOpravičilo to HansHans RoslingRosling --
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00:51
he said anything that's not usinguporabo realresnično statsStatistika is a lielaž --
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kar ne uporablja prave statistike, laž-
ampak velika razlika tu je,
00:54
but the bigvelik deltadelta there
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00:56
is how we dealobravnava with this from a publicjavnost standpointstališče.
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kako se s tem spopadamo
s stališča javnosti.
00:59
So we'vesmo developedrazvili certainnekateri tacticstaktike and strategiesstrategije
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Zato smo razvili določene
taktike in strategije, da to zakrijemo.
01:02
to coverkritje up.
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01:04
This first one'sena calledpozval "the leanvitka."
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Prva se imenuje "nagib."
01:06
And if you've ever been in a meetingsrečanje where you playigraj sortRazvrsti of meetingsrečanje "chickenpiščanec,"
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Če ste bili na sestanku, kjer
se igrate nekakšne "skrivalnice",
01:09
you're sittingsedi there, looking at the personoseba, waitingčakanje for them to look away,
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sedite tam, gledate, kdaj bo
druga oseba pogledala stran,
in nato hitro preverite napravo.
01:12
and then quicklyhitro checkingpreverjanje the devicenaprave.
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Čeprav lahko vidite,
da ga je moški na desni spregledal.
01:14
AlthoughČeprav you can see the gentlemangospod up on the right is bustingbusting him.
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01:17
"The stretchstretch."
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"Razteg"
01:18
OK, the gentlemangospod on the left is sayinggovoriti, "ScrewVijak you,
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Ok, gospod na levi si misli: "K vragu
s tabo, preveril bom svoj telefon."
01:21
I'm going to checkpreveri my devicenaprave."
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Ampak tip na desni izvaja razteg.
01:23
But the guy, here, on the right,
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01:25
he's doing the stretchstretch.
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01:27
It's that reeeee-e-e-eachREEEEE-e-e-vsak out, the physicalfizično contortionIskrivljenost
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Ko se izte-e-e-eegnete, fizično zvijete,
da spravite napravo čisto malo pod mizo.
01:29
to get that devicenaprave just belowspodaj the tabletopnamizni.
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01:31
Or, my favoritenajljubši, the "Love you; mean it."
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Ali, moja najljubša:
"Ljubim te, resno mislim."
01:34
(LaughterSmeh)
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(Smeh)
Nič ne reče "Ljubim te" kot
"Naj poiščem nekoga, ki mi je pomemben".
01:36
Nothing sayspravi "I love you"
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01:38
like "Let me find somebodynekdo elsedrugače I give a damnPrekleto about."
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01:40
Or, this one, comingprihajajo to us from IndiaIndija.
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Ali tole iz Indije.
To lahko najdete na YouTubu,
01:42
You can find this on YouTubeYouTube,
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gospodič, ki je zleknjen na motorju,
pošilja sms-e.
01:44
the gentlemangospod who'skdo je recumbentležeče on a motorcyclemotorno kolo
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01:46
while textbesedilo messagingsporočila.
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Ali drugače: "Ljubi bog,
ustavite me, preden spet koga ubijem!"
01:47
Or what we call the "sweetsladko gravyomaka, stop me before I killubiti again!"
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01:51
That is actuallydejansko the devicenaprave.
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To je ta naprava.
Kaj to povzroča, vidimo--
01:54
What this is doing is, we find a --
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(Smeh)
01:56
(LaughterSmeh)
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direkten trk--
01:58
a directneposredno collisiontrčenja --
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02:02
we find a directneposredno collisiontrčenja betweenmed availabilityrazpoložljivost --
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vidimo direkten trk med dosegljivostjo--
in kar je možno skozi dosegljivost--
02:05
and what's possiblemogoče throughskozi availabilityrazpoložljivost --
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02:08
and a fundamentaltemeljno humančlovek need -- whichki we'vesmo been hearingsluh about a lot, actuallydejansko --
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in osnovno človeško potrebo
--o kateri smo veliko slišali--
02:11
the need to createustvarite shareddeljeno narrativespripovedi.
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potrebo po ustvarjanju skupne pripovedi.
02:15
We're very good at creatingustvarjanje personalosebno narrativespripovedi,
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Zelo dobri smo
v ustvarjanju osebne pripovedi,
02:18
but it's the shareddeljeno narrativespripovedi that make us a culturekulturo.
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ampak skupne pripovedi ustvarjajo kulturo.
02:21
And when you're standingstoji with someonenekdo,
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Ko stojite z nekom
in ste na svojem telefonu,
02:24
and you're on your mobilemobilni devicenaprave,
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mu pravzaprav sporočate tole:
"Ti nisi tako pomemben kot dobesedno
02:26
effectivelyučinkovito what you're sayinggovoriti to them is,
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02:28
"You are not as importantpomembno as, literallydobesedno,
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02:31
almostskoraj anything that could come to me throughskozi this devicenaprave."
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skoraj karkoli, kar lahko
pride do mene skozi to napravo.
02:34
Look around you.
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Poglejte okrog sebe.
Morda je kdo na telefonu ravno zdaj,
sodeluje v multi-dimenzionalni dejavnosti.
02:37
There mightmorda be somebodynekdo on one right now,
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02:39
participatingsodelujoči in multi-dimensionalvečdimenzionalno engagementsodelovanje.
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02:42
(LaughterSmeh)
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(Smeh)
02:44
Our realityrealnost right now is lessmanj interestingzanimivo
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Naša realnost zdaj je manj zanimiva kot
zgodba, ki jo bomo o tem povedali kasneje.
02:47
than the storyzgodba we're going to tell about it laterpozneje.
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02:50
This one I love.
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Ta mi je res všeč.
Ta ubogi fant, očiten rekvizit--
02:52
This poorslabo kidfant, clearlyjasno a propProp --
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da ne bo pomote,
prostovoljno je rekvizit--
02:54
don't get me wrongnarobe, a willingpripravljen propProp --
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ampak poljub, ki se snema,
nekako izgleda zanič.
02:56
but the kisspoljub that's beingbiti documenteddokumentirano kindvrste of looksizgleda like it suckszanič.
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02:59
This is the soundzvok of one handroka clappingploskanje.
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To je zvok ploska ene roke.
03:02
So, as we loseizgubi the contextkontekst of our identityidentiteta,
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Ko izgubimo kontekst naše identitete,
postane neverjetno pomembno,
03:06
it becomespostane incrediblyneverjetno importantpomembno
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da tisto, kar delimo,
postane kontekst skupne pripovedi,
03:09
that what you sharedeliti becomespostane the contextkontekst of shareddeljeno narrativepripoved,
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03:12
becomespostane the contextkontekst in whichki we livev živo.
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postane kontekst, v katerem živimo.
03:14
The storieszgodbe that we tell -- what we pushpush out --
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Zgodbe, ki jih povemo - kar potisnemo ven -
postanejo to, kar smo.
03:17
becomespostane who we are.
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Ljudje ne projicirajo identitete,
ustvarjajo jo.
03:19
People aren'tne simplypreprosto projectingprojektiranje identityidentiteta,
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03:21
they're creatingustvarjanje it.
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To je moja prošnja
za vse v tej sobi.
03:23
And so that's the requestzahtevo I have for everybodyvsi in this roomsoba.
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Ustvarjamo tehnologijo,
ki bo ustvarila nove skupne izkušnje,
03:25
We are creatingustvarjanje the technologytehnologijo
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03:26
that is going to createustvarite the newnovo shareddeljeno experienceizkušnje,
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03:28
whichki will createustvarite the newnovo worldsvet.
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ki bodo ustvarile nov svet.
03:30
And so my requestzahtevo is,
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In tako je moja prošnja tale:
prosim, ustvarjajmo tehnologijo,
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please, let's make technologiestehnologije
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ki bo naredila ljudi
bolj človeške in ne manj.
03:34
that make people more humančlovek,
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03:36
and not lessmanj.
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Hvala.
03:38
Thank you.
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Translated by Nika Kotnik
Reviewed by Klavdija Cernilogar

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ABOUT THE SPEAKER
Renny Gleeson - Skeptimist
Renny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer.

Why you should listen

Renny Gleeson is a skeptical/optimist. He leads interactive strategy for ad agency Wieden+Kennedy who started his career as a game developer. He has been wondering what we can learn about ourselves through the millions of deaths taking place inside video games. He serves on the board of directors of Rhizome.org and is the co-founder of the PIE tech accelerator in Portland, Oregon. A mentor for tech accelerators and startups worldwide, he believes stories -- from cave paintings to interfaces to video games -- shape worlds.

More profile about the speaker
Renny Gleeson | Speaker | TED.com