Kate Adams: 4 larger-than-life lessons from soap operas
Kejt Adams (Kate Adams): Od života veće 4 lekcije iz sapunica
Kate Adams spends her days dissecting digital communications to find a better way to tell brand stories and connect with customers. Full bio
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found herself in quite the pickle.
se našla u popriličnom sosu.
she married sweet Cord Roberts
da se uda za simpatičnog Korda Robertsa
Tina loved his money
Tina voli njegov novac
da zavede Tinu,
Tina was pregnant with his baby.
da je Tina trudna sa njegovim detetom.
but thinking Cord didn't love her
ali u uverenju da je Kord ne voli,
but he was too late.
bilo je prekasno.
and sent over a waterfall.
poslali put vodopada.
archaeologist named Kate,
po imenu Kejt.
ran into the church holding a baby.
iz mrtvih i utrčala u crkvu sa bebom.
introduced a love story
uvela ljubavnu priču
can be exaggerated, larger than life,
biti preuveličani, veći od života;
you find that exaggeration fun,
to preuveličavanje će vam biti zabavno,
melodramatic or unsophisticated.
melodramatično ili nesofisticirano.
their lessons are small or nonexistent.
iz njih malo ili ništa može naučiti.
na većem nivou.
we can learn from soap operas,
nauči iz sapunica za svakodnevni život,
are as big and adventurous
toliko velike i avanturističke
from the bus stop in second grade
još od kad sam u drugom razredu
Lukovog i Loring venčanja,
of Luke and Laura's wedding,
in "General Hospital" history.
"Opšte bolnice".
how much I loved my eight years
koliko sam volela osam godina provedenih
on "As the World Turns."
u "Ljubav za sva vremena".
to be on soap operas.
with as much intensity,
sa isto toliko napetosti,
and find salvation unexpectedly,
i neočekivano pronalazimo spasenje,
we can flip the script,
možemo preokrenuti scenario,
from these characters
od ovih likova
with soap opera lesson one:
sa lekcijom broj jedan iz sapunica:
was daytime's version of Scarlett O'Hara,
dnevna verzija Skarlet O'Hare,
preuveličala svoju važnost,
perhaps Erica's most famous scene
možda najpoznatija Erikina scena
or we can stand and fight.
ili da ustanemo i borimo se.
knows this better than most.
ovo zna bolje od mnogih drugih.
the Erica Kane of Silicon Valley.
Erikom Kejn Silicijumske doline.
launched the company
but Tim chose to fight.
ali je Tim odlučio da se bori.
and racked up six figures in personal debt
i nakrcao šestocifreni lični dug,
he stood in front of his employees
na dan plate izlazio pred zaposlene
to sacrifice their salaries,
two million dollars,
dva miliona dolara,
whatever is in front of you,
šta što se nađe ispred vas,
and drop the superiority complex.
i odbacite kompleks superiornosti.
of need or fallibility.
as we might like to think.
koliko smo mislili.
of "The Bold and the Beautiful"
with the riffraff from the valley,
sa ološem iz doline,
valley girl Brooke knew it.
da to Bruk iz doline i sazna.
of epic fighting,
epskog sukoba,
Bruk da dođe.
ourselves vulnerable
shvatimo da smo ranjivi
for our actions
za naše postupke
the CEO of Starbucks.
honesty, and ideas in return.
pomoć, čestitost i ideje.
to be right or safe all the time.
i na sigurnom sve vreme.
and boring equals fired.
a dosadno znači otkaz.
to grow and change.
i da se menjaju.
is played by one person yesterday
igra jedna osoba juče,
menja sve vreme.
have played the same key role
istu ključnu ulogu
in the character's life and personality.
u životu lika i njegovoj ličnosti.
an essential nugget of Carly in there,
ostajala osnovna Karlina crta,
adapted to whomever was playing her.
onome ko ju je igrao.
in our own lives,
menjamo lica u realnom životu,
around our feet and stay in that spot,
krug oko sebe i da tu ostanemo,
from nursing student to hotel owner,
medicinske škola postala vlasnik hotela,
u Drugom svetskom ratu;
she got married, moved to France,
udala se, preselila u Francusku,
culinary school a shot.
revolutionized the way America cooks.
potpuno su promenile američku kuhinju.
to initiate change in our lives,
da promenimo nešto u našim životima,
and we don't get a heads up.
a mi ne budemo spremni.
the air is gone,
for soap opera lesson four:
za lekciju broj četiri iz sapunica:
Stefano DiMera died of a stroke,
Stefano DiMera umire od šloga,
plunged into the harbor,
with a brain tumor.
sa tumorom na mozgu.
off a catwalk to his death.
sa modne piste ode u smrt.
meet the big finale.
"As The World Turns," in December 2009,
"Ljubav za sva vremena" decembra 2009,
right into the mountain.
koji je išao pravo ka planini.
in the middle of a huge recession
ogromne recesije
were struggling to find work,
da nađu posao,
and the Brooklyn apartment,
i stan u Bruklinu,
the final episode air,
epizodu koja se emitovala,
was not the only fatality.
žrtva samo ta serija.
and living on the second floor
i živela na drugom spratu
to make anyone feel dead inside.
svako oseti mrtvim iznutra.
I had ever learned about soap operas.
što sam ikad naučila o sapunicama.
and refuse to surrender,
i odbijem da se predam,
odlučivala da se borim.
a lot of times across many states.
mnogo puta u raznim državama.
my mindset, and my circumstances,
način razmišljanja i ono što me okružuje,
resilient, like Stefano,
otporna, kao Stefano,
za početnika.
what looks like an ending,
ono što nam izgleda kraj,
survived that waterfall,
način preživela vodopad,
a cliffhanger hanging,
ostavljam stvari nedovršene.
before the show went off the air in 2012.
pre nego što je serija ukinuta 2012.
ABOUT THE SPEAKER
Kate Adams - Digital storytellerKate Adams spends her days dissecting digital communications to find a better way to tell brand stories and connect with customers.
Why you should listen
Kate Adams is an advocate of iteration -- testing, learning and refining at each step, both professionally and personally.
Starting in television news and moving to event production, daytime drama and digital marketing, storytelling has always been the common thread. Each job taught her more about the creation and cultivation of story and brand -- and how we use that story arc to build our own journeys.
After graduating from the University of North Carolina at Chapel Hill with a BA in journalism and mass communication, she was the assistant casting director at the Emmy-winning soap opera "As the World Turns" for eight years. She joined the UPS digital communications team in 2011 and is now part of the analytics team for BAMTech, a video-streaming company.
Kate Adams | Speaker | TED.com