Kate Adams: 4 larger-than-life lessons from soap operas
凱特‧艾登絲: 肥皂劇教會我們的四個人生課題
Kate Adams spends her days dissecting digital communications to find a better way to tell brand stories and connect with customers. Full bio
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found herself in quite the pickle.
發現自己深陷困境。
she married sweet Cord Roberts
善良的科德‧ 羅伯特
Tina loved his money
馬克思‧ 赫登引誘蒂娜,
Tina was pregnant with his baby.
蒂娜懷了他的孩子。
but thinking Cord didn't love her
但覺得科德不愛她了,
but he was too late.
and sent over a waterfall.
沖下了瀑布。
archaeologist named Kate,
聰明考古學家在一起了,
ran into the church holding a baby.
抱著一個嬰兒衝進教堂,
introduced a love story
25 年的愛情長壽劇。
can be exaggerated, larger than life,
可以很誇張,超越現實生活,
you find that exaggeration fun,
你會發現這種誇張很有意思,
melodramatic or unsophisticated.
their lessons are small or nonexistent.
或是子虛烏有。
只是誇大了些。
we can learn from soap operas,
學到真實人生的課題與道理,
are as big and adventurous
from the bus stop in second grade
我每天從公車站飛奔回家,
of Luke and Laura's wedding,
婚禮的故事結局,
in "General Hospital" history.
how much I loved my eight years
on "As the World Turns."
to be on soap operas.
with as much intensity,
亦是如此地戲劇化。
and find salvation unexpectedly,
並在無意中找到了救贖,
we can flip the script,
我們可以翻轉局面,
from these characters
這些像大黃蜂一樣
with soap opera lesson one:
was daytime's version of Scarlett O'Hara,
是電視版的郝思嘉,
perhaps Erica's most famous scene
可能是最出名的場景就是:
or we can stand and fight.
或者挺身奮戰。
knows this better than most.
最能了解這個道理。
the Erica Kane of Silicon Valley.
矽谷的艾瑞卡‧卡恩。
launched the company
but Tim chose to fight.
但是提姆選擇繼續奮戰下去。
and racked up six figures in personal debt
背負了六位數的債務,
he stood in front of his employees
他都會站在他的員工前
to sacrifice their salaries,
two million dollars,
whatever is in front of you,
and drop the superiority complex.
of need or fallibility.
或難免會犯錯的。
as we might like to think.
of "The Bold and the Beautiful"
斯坦芬尼‧福瑞斯特
with the riffraff from the valley,
valley girl Brooke knew it.
布魯克要知道這點。
of epic fighting,
讓布魯克進入了她的內心。
ourselves vulnerable
for our actions
the CEO of Starbucks.
星巴克的執行長,
honesty, and ideas in return.
to be right or safe all the time.
和安全的渴望,
至少幫不了你們自己。
and boring equals fired.
無聊意味著隨時會被解雇。
to grow and change.
is played by one person yesterday
have played the same key role
卡莉‧本森。
in the character's life and personality.
角色的生活和人格變化。
an essential nugget of Carly in there,
adapted to whomever was playing her.
都會依不同的扮演者而做調整。
in our own lives,
around our feet and stay in that spot,
from nursing student to hotel owner,
變成酒店業主,
she got married, moved to France,
她結了婚、搬到法國,
culinary school a shot.
revolutionized the way America cooks.
顛覆了美國烹飪的方式。
to initiate change in our lives,
and we don't get a heads up.
the air is gone,
for soap opera lesson four:
Stefano DiMera died of a stroke,
斯特凡諾‧德米拉死於中風,
plunged into the harbor,
with a brain tumor.
帶著腦瘤復活了。
off a catwalk to his death.
他從架台上摔落死亡。
meet the big finale.
"As The World Turns," in December 2009,
要下檔我的肥皂劇《地球照轉》,
right into the mountain.
in the middle of a huge recession
were struggling to find work,
and the Brooklyn apartment,
the final episode air,
was not the only fatality.
and living on the second floor
to make anyone feel dead inside.
I had ever learned about soap operas.
學到的所有東西。
and refuse to surrender,
a lot of times across many states.
my mindset, and my circumstances,
resilient, like Stefano,
what looks like an ending,
survived that waterfall,
a cliffhanger hanging,
before the show went off the air in 2012.
劇終之前結了三次婚。
ABOUT THE SPEAKER
Kate Adams - Digital storytellerKate Adams spends her days dissecting digital communications to find a better way to tell brand stories and connect with customers.
Why you should listen
Kate Adams is an advocate of iteration -- testing, learning and refining at each step, both professionally and personally.
Starting in television news and moving to event production, daytime drama and digital marketing, storytelling has always been the common thread. Each job taught her more about the creation and cultivation of story and brand -- and how we use that story arc to build our own journeys.
After graduating from the University of North Carolina at Chapel Hill with a BA in journalism and mass communication, she was the assistant casting director at the Emmy-winning soap opera "As the World Turns" for eight years. She joined the UPS digital communications team in 2011 and is now part of the analytics team for BAMTech, a video-streaming company.
Kate Adams | Speaker | TED.com