TED2015
Monica Lewinsky: The price of shame
Monica Lewinsky: Cijena sramote
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"Javno sramoćenje kao krvavi sport mora prestati" tvrdi Monica Lewinsky. Godine 1998., kako kaže, "bila sam prva osoba koja je gotovo trenutno izgubila osobnu reputaciju na globalnoj razini." Danas, ono isto javno sramoćenje na Internetu koje je ona iskusila, postalo je konstanta - a može postati i smrtonosno. U hrabrom govoru Monica se osvrće na našu online kulturu poniženja i traži rješenje.
Monica Lewinsky - Social activist
Monica Lewinsky advocates for a safer and more compassionate social media environment, drawing from her unique experiences at the epicenter of a media maelstrom in 1998. Full bio
Monica Lewinsky advocates for a safer and more compassionate social media environment, drawing from her unique experiences at the epicenter of a media maelstrom in 1998. Full bio
Double-click the English transcript below to play the video.
00:12
You're looking at a woman
who was publicly silent for a decade.
who was publicly silent for a decade.
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Gledate ženu koja cijelo desetljeće
nije progovorila javnosti.
nije progovorila javnosti.
00:18
Obviously, that's changed,
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To se, očigledno, promijenilo,
00:20
but only recently.
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no tek nedavno.
00:23
It was several months ago
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Prije nekoliko mjeseci
00:24
that I gave my very first
major public talk
major public talk
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iznijela sam svoj prvi veliki javni govor
00:27
at the Forbes 30 Under 30 summit:
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na summitu Forbesovih 30 mlađih od 30:
00:30
1,500 brilliant people,
all under the age of 30.
all under the age of 30.
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1,500 genijalnih ljudi,
svi mlađi od 30 godina.
svi mlađi od 30 godina.
00:35
That meant that in 1998,
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To je značilo da su 1998. godine
00:37
the oldest among the group were only 14,
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najstariji u toj grupi imali 14 godina,
00:41
and the youngest, just four.
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a najmlađi samo četiri godine.
00:45
I joked with them that some
might only have heard of me
might only have heard of me
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Šalila sam se s njima da su neki
možda samo čuli za mene
možda samo čuli za mene
00:48
from rap songs.
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u rap pjesmama.
00:50
Yes, I'm in rap songs.
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Da, spominje me se u rap pjesmama.
00:53
Almost 40 rap songs. (Laughter)
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Skoro 40 rap pjesama. (Smijeh)
00:58
But the night of my speech,
a surprising thing happened.
a surprising thing happened.
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No, dogodilo se nešto neobično
one večeri kada sam iznijela svoj govor.
one večeri kada sam iznijela svoj govor.
01:02
At the age of 41, I was hit on
by a 27-year-old guy.
by a 27-year-old guy.
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Meni koja imam 41 godinu,
upucavao se 27-godišnjak.
upucavao se 27-godišnjak.
01:09
I know, right?
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Znam.
01:12
He was charming and I was flattered,
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Bio je šarmantan, a ja polaskana,
01:14
and I declined.
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i odbila sam ga.
01:17
You know what his
unsuccessful pickup line was?
unsuccessful pickup line was?
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Znate li kako me pokušao osvojiti?
01:21
He could make me feel 22 again.
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Mogao bi učiniti da se osjećam
kao da su mi opet 22 godine.
kao da su mi opet 22 godine.
01:24
(Laughter) (Applause)
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(Smijeh) (Pljesak)
01:30
I realized later that night,
I'm probably the only person over 40
I'm probably the only person over 40
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Kasnije te večeri shvatila sam
da sam vjerojatno jedina osoba preko 40
da sam vjerojatno jedina osoba preko 40
01:35
who does not want to be 22 again.
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koja ne želi opet imati 22.
01:38
(Laughter)
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(Smijeh)
01:41
(Applause)
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(Pljesak)
01:47
At the age of 22,
I fell in love with my boss,
I fell in love with my boss,
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U dobi od 22 godine,
zaljubila sam se u svog šefa,
zaljubila sam se u svog šefa,
01:52
and at the age of 24,
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a s 24 godine,
01:55
I learned the devastating consequences.
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upoznala sam katastrofalne posljedice.
01:59
Can I see a show of hands of anyone here
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Mogu li podignuti ruku svi oni
02:02
who didn't make a mistake
or do something they regretted at 22?
or do something they regretted at 22?
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koji s 22 godine nisu pogriješili ili
napravili nešto radi čega su požalili?
napravili nešto radi čega su požalili?
02:09
Yep. That's what I thought.
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Da. Tako sam i mislila.
02:12
So like me, at 22, a few of you
may have also taken wrong turns
may have also taken wrong turns
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Poput mene, s 22 godine dosta vas
isto je možda pogriješilo
isto je možda pogriješilo
02:18
and fallen in love with the wrong person,
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i zaljubilo se u pogrešnu osobu,
02:21
maybe even your boss.
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možda čak i vašeg šefa.
02:24
Unlike me, though, your boss
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Međutim, za razliku od mene, vaš šef
02:26
probably wasn't the president
of the United States of America.
of the United States of America.
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vjerojatno nije bio predsjednik SAD-a.
02:31
Of course, life is full of surprises.
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Život je prepun iznenađenja.
02:36
Not a day goes by that I'm not
reminded of my mistake,
reminded of my mistake,
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Ne prođe dan da me se ne podsjeti
na moju pogrešku,
na moju pogrešku,
02:41
and I regret that mistake deeply.
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i duboko žalim zbog te pogreške.
02:45
In 1998, after having been swept up
into an improbable romance,
into an improbable romance,
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Godine 1998., nakon što sam bila uvučena
u neperspektivnu romansu,
u neperspektivnu romansu,
02:52
I was then swept up into the eye
of a political, legal and media maelstrom
of a political, legal and media maelstrom
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bila sam uvučena u središte političkog,
pravnog i medijskog vrtloga
pravnog i medijskog vrtloga
02:57
like we had never seen before.
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kakvog dotad nismo vidjeli.
03:01
Remember, just a few years earlier,
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Sjetite se da su samo
nekoliko godina prije toga,
nekoliko godina prije toga,
03:03
news was consumed from just three places:
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vijesti bile dostupne na samo tri mjesta:
03:06
reading a newspaper or magazine,
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novine ili časopisi,
03:09
listening to the radio,
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radio,
03:11
or watching television.
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ili televizija.
03:13
That was it.
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To je bilo to.
03:14
But that wasn't my fate.
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No to nije bilo namijenjeno meni.
03:18
Instead, this scandal was brought to you
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Umjesto toga, taj skandal vam je donijela
03:21
by the digital revolution.
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digitalna revolucija.
03:24
That meant we could access
all the information we wanted,
all the information we wanted,
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To je značilo da smo mogli pristupiti
svim željenim informacijama,
svim željenim informacijama,
03:27
when we wanted it, anytime, anywhere,
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kada smo to htjeli, bilo kad, bilo gdje.
03:32
and when the story broke in January 1998,
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Kad je priča izašla u siječnju 1998.
03:36
it broke online.
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izašla je u javnost na Internetu.
03:39
It was the first time the traditional news
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Po prvi puta tradicionalne vijesti
03:42
was usurped by the Internet
for a major news story,
for a major news story,
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preoteo je internet kao ogromnu vijest,
03:47
a click that reverberated
around the world.
around the world.
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klikom koji je odjeknuo diljem svijeta.
03:52
What that meant for me personally
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Za mene osobno to je značilo
03:54
was that overnight I went
from being a completely private figure
from being a completely private figure
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da sam preko noći od
potpuno privatne osobe
potpuno privatne osobe
04:00
to a publicly humiliated one worldwide.
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postala diljem svijeta
javno osramoćena osoba.
javno osramoćena osoba.
04:05
I was patient zero
of losing a personal reputation
of losing a personal reputation
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Bila sam prva osoba koja je izgubila
osobnu reputaciju
osobnu reputaciju
04:09
on a global scale almost instantaneously.
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gotovo trenutno na globalnoj razini.
04:15
This rush to judgment,
enabled by technology,
enabled by technology,
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Ta žurba u osuđivanju,
potpomognuta tehnologijom,
potpomognuta tehnologijom,
04:17
led to mobs of virtual stone-throwers.
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proizvela je gomilu
virtulanih bacača kamenja.
virtulanih bacača kamenja.
04:22
Granted, it was before social media,
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Istina, to je bilo prije društvenih medija
04:25
but people could still comment online,
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ali ljudi su ipak mogli ostavljati
komentare na Internetu,
komentare na Internetu,
04:28
email stories, and, of course,
email cruel jokes.
email cruel jokes.
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emailom slati priče i okrutne šale.
04:34
News sources plastered
photos of me all over
photos of me all over
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Razni izvori razbacivali su se
mojim fotografijama
mojim fotografijama
04:37
to sell newspapers, banner ads online,
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kako bi prodavali novine,
postavljali online reklame,
postavljali online reklame,
04:41
and to keep people tuned to the TV.
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i kako bi ljudi i dalje pratili
televiziju.
televiziju.
04:45
Do you recall a particular image of me,
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Sjećate li se točno jedne moje slike,
04:49
say, wearing a beret?
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na kojoj, recimo, nosim beretku?
04:53
Now, I admit I made mistakes,
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Priznajem da sam griješila,
04:56
especially wearing that beret.
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posebno kada sam nosila tu beretku.
05:00
But the attention and judgment
that I received, not the story,
that I received, not the story,
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No, pozornost i osuda koju nije
primala sama ta priča,
primala sama ta priča,
05:04
but that I personally received,
was unprecedented.
was unprecedented.
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već ja osobno,
bila je nečuvena.
bila je nečuvena.
05:08
I was branded as a tramp,
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Žigosali su me kao drolju,
05:12
tart, slut, whore, bimbo,
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kurvu, bludnicu, fuficu,
05:18
and, of course, that woman.
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i, naravno, tu ženu.
05:22
I was seen by many
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Mnogi su me vidjeli
05:25
but actually known by few.
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no samo rijetki uistinu poznavali.
05:28
And I get it: it was easy to forget
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Jasno mi je: bilo je lako zaboraviti
05:32
that that woman was dimensional,
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da ta žena ima više dimenzija,
05:34
had a soul, and was once unbroken.
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ima dušu i da nekoć nije bila slomljena.
05:41
When this happened to me 17 years ago,
there was no name for it.
there was no name for it.
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Prije 17 godina nije bilo naziva
za to što mi se dogodilo.
za to što mi se dogodilo.
05:46
Now we call it cyberbullying
and online harassment.
and online harassment.
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Sada to zovemo virtualno zlostavljanje i
nasilje preko Interneta.
nasilje preko Interneta.
05:52
Today, I want to share
some of my experience with you,
some of my experience with you,
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Danas želim podijeliti s vama
neka svoja iskustva,
neka svoja iskustva,
05:55
talk about how that experience has helped
shape my cultural observations,
shape my cultural observations,
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govoriti o tome kako mi je to iskustvo
pomoglo oblikovati moja kulturna opažanja,
pomoglo oblikovati moja kulturna opažanja,
06:00
and how I hope my past experience
can lead to a change that results
can lead to a change that results
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i kako se nadam da moje iskustvo
može dovesti do promjene tako da
može dovesti do promjene tako da
06:05
in less suffering for others.
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drugi ljudi ne moraju toliko patiti.
06:10
In 1998, I lost my reputation
and my dignity.
and my dignity.
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Godine 1998. izgubila sam
svoju reputaciju i dostojanstvo.
svoju reputaciju i dostojanstvo.
06:15
I lost almost everything,
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Izgubila sam gotovo sve,
06:18
and I almost lost my life.
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a skoro i svoj život.
06:24
Let me paint a picture for you.
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Dopustite da vam opišem.
06:29
It is September of 1998.
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Vrijeme radnje je rujan 1998.
06:32
I'm sitting in a windowless office room
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Sjedim u uredu bez prozora
06:35
inside the Office
of the Independent Counsel
of the Independent Counsel
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u Uredu nezavisnog vijeća
06:38
underneath humming fluorescent lights.
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podno zujećih flourescentnih svjetilji.
06:43
I'm listening to the sound of my voice,
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Slušam svoj vlastiti glas,
06:46
my voice on surreptitiously
taped phone calls
taped phone calls
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svoj glas na potajno snimljenim
telefonskim razgovorima
telefonskim razgovorima
06:50
that a supposed friend
had made the year before.
had made the year before.
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koji je moj navodni prijatelj
snimio prethodne godine.
snimio prethodne godine.
06:53
I'm here because
I've been legally required
I've been legally required
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Tamo sam jer sam pravno primorana
06:57
to personally authenticate
all 20 hours of taped conversation.
all 20 hours of taped conversation.
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osobno dokazati autentičnost
svih 20 sati snimljenog razgovora.
svih 20 sati snimljenog razgovora.
07:05
For the past eight months,
the mysterious content of these tapes
the mysterious content of these tapes
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Prethodnih osam mjeseci,
tajnoviti sadržaj tih snimki
tajnoviti sadržaj tih snimki
07:09
has hung like the Sword
of Damocles over my head.
of Damocles over my head.
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visio je nad mojoj glavom poput
Damoklova mača.
Damoklova mača.
07:13
I mean, who can remember
what they said a year ago?
what they said a year ago?
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Tko se može sjetiti što je rekao
prije godinu dana?
prije godinu dana?
07:17
Scared and mortified, I listen,
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Uplašena i ponižena, slušam
07:23
listen as I prattle on
about the flotsam and jetsam of the day;
about the flotsam and jetsam of the day;
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slušam kako naklapam o nebitnim stvarima;
07:27
listen as I confess my love
for the president,
for the president,
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slušam kako priznajem
da volim predsjednika,
da volim predsjednika,
07:31
and, of course, my heartbreak;
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i naravno, kako mi se slama srce;
07:34
listen to my sometimes catty,
sometimes churlish, sometimes silly self
sometimes churlish, sometimes silly self
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slušam kako sam katkad zlobna,
katkad neotesana, katkad budalasta,
katkad neotesana, katkad budalasta,
07:39
being cruel, unforgiving, uncouth;
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okrutna, nepopustljiva, surova;
07:45
listen, deeply, deeply ashamed,
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slušam, duboko duboko posramljena,
07:48
to the worst version of myself,
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najgoru verziju sebe,
07:50
a self I don't even recognize.
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koju uopće ne prepoznajem.
07:56
A few days later, the Starr Report
is released to Congress,
is released to Congress,
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Nekoliko dana poslije, Starrov izvještaj
iznesen je u Kongresu,
iznesen je u Kongresu,
08:00
and all of those tapes and transcripts,
those stolen words, form a part of it.
those stolen words, form a part of it.
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i sve one snimke, transkripti i
ukradene riječi čine dio tog izvještaja.
ukradene riječi čine dio tog izvještaja.
08:06
That people can read the transcripts
is horrific enough,
is horrific enough,
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Užasno je već to što ljudi
mogu čitati te transkripte,
mogu čitati te transkripte,
08:10
but a few weeks later,
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no par tjedana kasnije,
08:13
the audio tapes are aired on TV,
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audio snimke pojavile su se na televiziji,
08:17
and significant portions
made available online.
made available online.
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a značajan udio postao je
dostupan i na Internetu.
dostupan i na Internetu.
08:22
The public humiliation was excruciating.
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Javna sramota bila je užasna.
08:27
Life was almost unbearable.
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Život je bio neizdrživ.
08:32
This was not something that happened
with regularity back then in 1998,
with regularity back then in 1998,
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To nije bilo nešto što se u to vrijeme
događalo opetovano,
događalo opetovano,
08:38
and by this, I mean the stealing
of people's private words, actions,
of people's private words, actions,
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pritom mislim na krađu
nečijih privatnih riječi, djela,
nečijih privatnih riječi, djela,
08:43
conversations or photos,
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razgovora ili fotografija,
08:46
and then making them public --
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i njihovo javno objavljivanje -
08:49
public without consent,
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objavljivanje bez pristanka,
08:51
public without context,
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objavljivanje bez konteksta,
08:53
and public without compassion.
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i objavljivanje bez suosjećanja.
08:58
Fast forward 12 years to 2010,
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Brzo odvrtimo 12 godina do 2010.,
09:01
and now social media has been born.
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kada su nastale društvene mreže.
09:05
The landscape has sadly become much
more populated with instances like mine,
more populated with instances like mine,
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Nažalost, scena je puna
slučajeva poput mog,
slučajeva poput mog,
09:10
whether or not someone
actually make a mistake,
actually make a mistake,
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bez obzira je li netko zaista
pogriješio ili nije,
pogriješio ili nije,
09:13
and now it's for both public
and private people.
and private people.
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i sada to vrijedi i
za javne i za privatne osobe.
za javne i za privatne osobe.
09:18
The consequences for some
have become dire, very dire.
have become dire, very dire.
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Za neke su posljedice postale strašne.
09:25
I was on the phone with my mom
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Razgovarala sam s mamom preko telefona
09:28
in September of 2010,
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u rujnu 2010.
09:31
and we were talking about the news
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razgovarale smo o vijestima
09:32
of a young college freshman
from Rutgers University
from Rutgers University
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o mladom brucošu Sveučilišta Rutgers
09:35
named Tyler Clementi.
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koji se zvao Tyler Clementi.
09:38
Sweet, sensitive, creative Tyler
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Milog, osjećajnog, kreativnog Tylera
09:41
was secretly webcammed by his roommate
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tajno je snimio web kamerom njegov cimer
09:44
while being intimate with another man.
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dok je bio intiman s drugim muškarcem.
09:48
When the online world
learned of this incident,
learned of this incident,
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Kada je online svijet saznao za to,
09:51
the ridicule and cyberbullying ignited.
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rasplamsalo se ismijavanje i
virtualno zlostavljanje.
virtualno zlostavljanje.
09:56
A few days later,
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Nekoliko dana nakon toga
09:57
Tyler jumped from
the George Washington Bridge
the George Washington Bridge
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Tyler je skočio s mosta George Washington
10:01
to his death.
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u svoju smrt.
10:03
He was 18.
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Imao je 18 godina.
10:07
My mom was beside herself about
what happened to Tyler and his family,
what happened to Tyler and his family,
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Moja majka je bila izvan sebe zbog toga
što se dogodilo Tyleru i njegovoj obitelji,
što se dogodilo Tyleru i njegovoj obitelji,
10:12
and she was gutted with pain
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bila je duboko pogođena boli
10:14
in a way that I just couldn't
quite understand,
quite understand,
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na način koji nisam mogla posve razumjeti,
10:18
and then eventually I realized
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i naposljetku sam shvatila
10:20
she was reliving 1998,
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da proživljava 1998.,
10:23
reliving a time when she sat
by my bed every night,
by my bed every night,
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ono vrijeme dok je sjedila
uz moj krevet svake noći,
uz moj krevet svake noći,
10:30
reliving a time when she made me shower
with the bathroom door open,
with the bathroom door open,
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vrijeme kada me je tjerala da se tuširam
s otvorenim vratima kupaonice,
s otvorenim vratima kupaonice,
10:36
and reliving a time
when both of my parents feared
when both of my parents feared
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vrijeme kada su oba
moja roditelja strahovala
moja roditelja strahovala
10:40
that I would be humiliated to death,
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da će me sramota otjerati u smrt,
10:43
literally.
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doslovno.
10:48
Today, too many parents
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Danas je previše roditelja
10:51
haven't had the chance to step in
and rescue their loved ones.
and rescue their loved ones.
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koji nisu imali priliku intervenirati
i spasiti svoje voljene.
i spasiti svoje voljene.
10:54
Too many have learned
of their child's suffering and humiliation
of their child's suffering and humiliation
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Previše ih je otkrilo
patnje i poniženje svoje djece
patnje i poniženje svoje djece
10:58
after it was too late.
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kada je već bilo prekasno.
11:01
Tyler's tragic, senseless death
was a turning point for me.
was a turning point for me.
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Tylerova tragična, besmislena smrt
za mene je bila prekretnica.
za mene je bila prekretnica.
11:06
It served to recontextualize
my experiences,
my experiences,
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Pomogla mi je ponovo
kontekstualizirati moja iskustva,
kontekstualizirati moja iskustva,
11:10
and I then began to look at the world
of humiliation and bullying around me
of humiliation and bullying around me
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i potom sam počela promatrati svijet
ponižavanja i zlostavljanja oko sebe
ponižavanja i zlostavljanja oko sebe
11:14
and see something different.
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i vidjela sam nešto drukčije.
11:18
In 1998, we had no way of knowing
where this brave new technology
where this brave new technology
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Godine 1998. nismo mogli znati
kamo će nas ta nova tehnologija
kamo će nas ta nova tehnologija
11:23
called the Internet would take us.
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zvana Internet, odvesti.
11:26
Since then, it has connected people
in unimaginable ways,
in unimaginable ways,
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Od tada povezuje ljude
na nezamislive načine,
na nezamislive načine,
11:30
joining lost siblings,
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povezuje izgubljenu braću i sestre,
11:32
saving lives, launching revolutions,
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spašava živote, pokreće revolucije,
11:36
but the darkness, cyberbullying,
and slut-shaming that I experienced
and slut-shaming that I experienced
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no tamna strana, virtualno zlostavljanje
i posramljivanje žena koje sam ja iskusila
i posramljivanje žena koje sam ja iskusila
11:41
had mushroomed.
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brzo se razvilo.
11:45
Every day online, people,
especially young people
especially young people
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Svaki dan na Internetu ljudi,
posebice mladi
posebice mladi
11:49
who are not developmentally
equipped to handle this,
equipped to handle this,
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koji nisu dovoljno sazreli da se
mogu nositi s time,
mogu nositi s time,
11:52
are so abused and humiliated
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2532
toliko su zlostavljani i ponižavani
11:55
that they can't imagine living
to the next day,
to the next day,
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da ne mogu zamisliti kako će
preživjeti do idućeg dana,
preživjeti do idućeg dana,
11:57
and some, tragically, don't,
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a neki, tragično, ni ne prežive,
12:01
and there's nothing virtual about that.
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i u tome nema ničeg virtualnog.
12:05
ChildLine, a U.K. nonprofit that's focused
on helping young people on various issues,
on helping young people on various issues,
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ChildLine, britanska neprofitna udruga
koja pomaže mladima s raznim problemima,
koja pomaže mladima s raznim problemima,
12:11
released a staggering statistic
late last year:
late last year:
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lani je iznijela šokantne podatke:
12:15
From 2012 to 2013,
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od 2012. do 2013. godine,
12:18
there was an 87 percent increase
186
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zabilježen je rast od 87 posto
12:22
in calls and emails related
to cyberbullying.
to cyberbullying.
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za pozive i emailove vezane za
virtualno zlostavljanje.
virtualno zlostavljanje.
12:27
A meta-analysis done
out of the Netherlands
out of the Netherlands
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Meta analiza provedena u Nizozemskoj
12:29
showed that for the first time,
189
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1995
pokazala je da po prvi puta,
12:31
cyberbullying was leading
to suicidal ideations
to suicidal ideations
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virtualno zlostavljanje dovodi
do suicidalnih misli
do suicidalnih misli
12:36
more significantly than offline bullying.
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mnogo značajnije nego zlostavljanje
izvan Interneta.
izvan Interneta.
12:40
And you know what shocked me,
although it shouldn't have,
although it shouldn't have,
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Iako nije trebalo, šokiralo me
12:43
was other research last year
that determined humiliation
that determined humiliation
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drugo istraživanje provedeno lani
koje je utvrdilo da je poniženje
koje je utvrdilo da je poniženje
12:47
was a more intensely felt emotion
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osjećaj koji je intenzivniji
12:50
than either happiness or even anger.
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od sreće, pa i ljutnje.
12:56
Cruelty to others is nothing new,
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Okrutnost prema drugima nije ništa novo,
12:59
but online, technologically
enhanced shaming is amplified,
enhanced shaming is amplified,
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no online, tehnološki potpomognuto
sramoćenje je pojačano,
sramoćenje je pojačano,
13:05
uncontained, and permanently accessible.
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nekontrolirano i trajno dostupno.
13:11
The echo of embarrassment used to extend
only as far as your family, village,
only as far as your family, village,
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Nekoć je za vašu sramotu znala
samo vaša obitelj, selo,
samo vaša obitelj, selo,
13:16
school or community,
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škola ili zajednica,
13:19
but now it's the online community too.
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no sada je ovdje i online zajednica.
13:23
Millions of people, often anonymously,
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Milijuni ljudi, često anonimno,
13:25
can stab you with their words,
and that's a lot of pain,
and that's a lot of pain,
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3993
mogu vas ranjavati svojim riječim,
a to jako boli,
a to jako boli,
13:29
and there are no perimeters
around how many people
around how many people
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a ne postoje ograničenje
u broju ljudi
u broju ljudi
13:33
can publicly observe you
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koji vas mogu javno promatrati
13:35
and put you in a public stockade.
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3419
i staviti u javnu arenu.
13:39
There is a very personal price
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Postoji vrlo osobna cijena
13:42
to public humiliation,
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javnog poniženja,
13:45
and the growth of the Internet
has jacked up that price.
has jacked up that price.
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5771
a rast Interneta podigla je tu cijenu.
13:51
For nearly two decades now,
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U gotovo dva desetljeća,
13:54
we have slowly been sowing the seeds
of shame and public humiliation
of shame and public humiliation
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4118
polako smo sijali sjeme
sramote i javnog sramoćenja
sramote i javnog sramoćenja
13:58
in our cultural soil,
both on- and offline.
both on- and offline.
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5821
u naše kulturno tlo,
i na Internetu i izvan njega.
i na Internetu i izvan njega.
14:04
Gossip websites, paparazzi,
reality programming, politics,
reality programming, politics,
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Tračerske stranice, paparazziji,
reality programi, politika,
reality programi, politika,
14:09
news outlets and sometimes hackers
all traffic in shame.
all traffic in shame.
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837105
5836
mediji i ponekad hakeri,
svi trguju sramotom.
svi trguju sramotom.
14:14
It's led to desensitization
and a permissive environment online
and a permissive environment online
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4218
To je dovelo do smanjene osjećajnosti
i pretjerano tolerantne klime na internetu
i pretjerano tolerantne klime na internetu
14:19
which lends itself to trolling,
invasion of privacy, and cyberbullying.
invasion of privacy, and cyberbullying.
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847159
6362
koje pridonose trollanju,
kršenju privatnosti i virtualnom nasilju.
kršenju privatnosti i virtualnom nasilju.
14:25
This shift has created
what Professor Nicolaus Mills calls
what Professor Nicolaus Mills calls
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Ova promjena je stvorila ono što
profesor Nicolaus Mills naziva
profesor Nicolaus Mills naziva
14:29
a culture of humiliation.
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857306
3784
kultura poniženja.
14:33
Consider a few prominent examples
just from the past six months alone.
just from the past six months alone.
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Pomotrite nekoliko istaknutih primjera
iz samo proteklih šest mjeseci.
iz samo proteklih šest mjeseci.
14:38
Snapchat, the service which is used
mainly by younger generations
mainly by younger generations
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Snapchat, usluga koju
uglavnom koriste mlađe generacije
uglavnom koriste mlađe generacije
14:43
and claims that its messages
only have the lifespan
only have the lifespan
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i koja tvrdi da poruke na njoj traju
14:46
of a few seconds.
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1703
samo nekoliko sekundi.
14:47
You can imagine the range
of content that that gets.
of content that that gets.
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3410
Možete zamisliti količinu
sadržaja koju prima.
sadržaja koju prima.
14:51
A third-party app which Snapchatters
use to preserve the lifespan
use to preserve the lifespan
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Jedna druga aplikacija koju korisnici
Snapchata koriste kako bi sačuvali
Snapchata koriste kako bi sačuvali
14:55
of the messages was hacked,
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2694
svoje poruke, bila je hakirana,
14:57
and 100,000 personal conversations,
photos, and videos were leaked online
photos, and videos were leaked online
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6850
i 100,000 osobnih razgovora, fotografija
i videa procurilo je na internetu
i videa procurilo je na internetu
15:04
to now have a lifespan of forever.
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4257
gdje trajno ostaju.
15:09
Jennifer Lawrence and several other actors
had their iCloud accounts hacked,
had their iCloud accounts hacked,
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4156
Jennifer Lawrence i nekim drugim glumcima
hakirali su njihove račune iClouda,
hakirali su njihove račune iClouda,
15:13
and private, intimate, nude photos
were plastered across the Internet
were plastered across the Internet
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901251
3947
i privatne, intimne, gole fotografije
bile su objavljene diljem interneta
bile su objavljene diljem interneta
15:17
without their permission.
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bez njihove dozvole.
15:19
One gossip website
had over five million hits
had over five million hits
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Jedna tračerska stranica imala je
preko pet milijuna pregleda
preko pet milijuna pregleda
15:23
for this one story.
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2575
ove jedne priče.
15:27
And what about the Sony Pictures
cyberhacking?
cyberhacking?
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3499
A što je s hakiranjem
kompanije Sony Pictures?
kompanije Sony Pictures?
15:30
The documents which received
the most attention
the most attention
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2997
Dokumenti koji su privukli
najviše pažnje
najviše pažnje
15:33
were private emails that had
maximum public embarrassment value.
maximum public embarrassment value.
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6036
bili su privatni emailovi koji nisu
mogli biti više izvrgnuti sramoti.
mogli biti više izvrgnuti sramoti.
15:39
But in this culture of humiliation,
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No, u ovoj kulturi sramoćenja,
15:42
there is another kind of price tag
attached to public shaming.
attached to public shaming.
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4090
postoji i druga cijena javnog sramoćenja.
15:47
The price does not measure
the cost to the victim,
the cost to the victim,
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3158
Ta cijena ne mjeri vrijednost žrtve,
15:50
which Tyler and too many others,
239
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2253
koju su Tyler i previše drugih,
15:53
notably women, minorities,
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941050
1974
najviše žene, pripadnici manjina,
15:55
and members of the LGBTQ
community have paid,
community have paid,
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4178
i članovi LGBTQ zajednice platili,
15:59
but the price measures the profit
of those who prey on them.
of those who prey on them.
242
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4556
već ta cijena mjeri profit
onih koji ih vrebaju.
onih koji ih vrebaju.
16:04
This invasion of others is a raw material,
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4063
Ovaj napad na druge je sirovi materijal,
16:08
efficiently and ruthlessly mined,
packaged and sold at a profit.
packaged and sold at a profit.
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5990
efikasno i nemilosrdno iskopan,
pakiran i prodan za profit.
pakiran i prodan za profit.
16:14
A marketplace has emerged
where public humiliation is a commodity
where public humiliation is a commodity
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5782
Nastalo je tržište na kojem je
javna sramota roba,
javna sramota roba,
16:20
and shame is an industry.
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968703
3344
a sram je industrija.
16:24
How is the money made?
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3692
Kako se novac zarađuje?
16:27
Clicks.
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1834
Klikovima.
16:29
The more shame, the more clicks.
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2531
Što je veća sramota, više je klikova.
16:32
The more clicks,
the more advertising dollars.
the more advertising dollars.
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3854
Što je više klikova, to je više
novca za reklame.
novca za reklame.
16:37
We're in a dangerous cycle.
251
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2205
Nalazimo se u opasnom krugu.
16:39
The more we click on this kind of gossip,
252
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2925
Što više klikamo na takvu vrstu trača,
16:42
the more numb we get
to the human lives behind it,
to the human lives behind it,
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3721
to više postajemo tupi spram
ljudskih života na drugoj strani,
ljudskih života na drugoj strani,
16:46
and the more numb we get,
the more we click.
the more we click.
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a što smo više tupi, to više klikamo.
16:51
All the while, someone is making money
255
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2923
Svo to vrijeme netko zarađuje novac
16:54
off of the back
of someone else's suffering.
of someone else's suffering.
256
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2883
na račun tuđe patnje.
16:58
With every click, we make a choice.
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2803
Svakim klikom donosimo odluku.
17:01
The more we saturate our culture
with public shaming,
with public shaming,
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3412
Što više gušimo svoju kulturu
javnom sramotom,
javnom sramotom,
17:05
the more accepted it is,
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1859
to je ona prihvaćenija,
17:06
the more we will see behavior
like cyberbullying,
like cyberbullying,
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3203
to će više biti virtualnog zlostavljanja,
17:10
trolling, some forms of hacking,
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2647
trollanja, nekih vrsta hakiranja
17:12
and online harassment.
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2926
i nasilja na Internetu.
17:15
Why? Because they all have
humiliation at their cores.
humiliation at their cores.
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7708
Zašto? Zato što u srži svega toga
leži ponižavanje.
leži ponižavanje.
17:23
This behavior is a symptom
of the culture we've created.
of the culture we've created.
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Takvo ponašanje je simptom
kulture koju smo stvorili.
kulture koju smo stvorili.
17:27
Just think about it.
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2307
Razmislite malo o tome.
17:31
Changing behavior begins
with evolving beliefs.
with evolving beliefs.
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3412
Mijenjanje ponašanja započinje
s razvojem uvjerenja.
s razvojem uvjerenja.
17:34
We've seen that to be true
with racism, homophobia,
with racism, homophobia,
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3506
Vidjeli smo da je to tako
kod rasizma, homofobije,
kod rasizma, homofobije,
17:38
and plenty of other biases,
today and in the past.
today and in the past.
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3950
i mnogih drugih pristranosti,
i u današnje vrijeme i u prošlosti.
i u današnje vrijeme i u prošlosti.
17:42
As we've changed beliefs
about same-sex marriage,
about same-sex marriage,
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1050910
3158
Kako smo mijenjali uvjerenja
o istospolnim brakovima,
o istospolnim brakovima,
17:46
more people have been
offered equal freedoms.
offered equal freedoms.
270
1054068
4482
više je ljudi dobilo jednake slobode.
17:50
When we began valuing sustainability,
271
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2183
Kada smo počeli cijeniti održivost,
17:52
more people began to recycle.
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2948
više je ljudi počelo reciklirati.
17:55
So as far as our culture
of humiliation goes,
of humiliation goes,
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3275
Što ste tiče naše kulture poniženja,
17:58
what we need is a cultural revolution.
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3645
potrebna nam je kulturna revolucija.
18:02
Public shaming
as a blood sport has to stop,
as a blood sport has to stop,
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1070601
3923
Javno sramoćenje kao
krvavi sport mora prestati,
krvavi sport mora prestati,
18:06
and it's time for an intervention
on the Internet and in our culture.
on the Internet and in our culture.
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4877
i vrijeme je za intervenciju
na Internetu i u našoj kulturi.
na Internetu i u našoj kulturi.
18:11
The shift begins with something simple,
but it's not easy.
but it's not easy.
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3676
Pomak započinje nečim jednostavnim,
ali to nije lako.
ali to nije lako.
18:16
We need to return to a long-held value
of compassion -- compassion and empathy.
of compassion -- compassion and empathy.
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1084137
6635
Moramo se vratiti dugo održanoj
vrijednosti suosjećanja i empatije.
vrijednosti suosjećanja i empatije.
18:22
Online, we've got a compassion deficit,
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1090772
3187
Na Internetu postoji manjak suosjećanja,
18:25
an empathy crisis.
280
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2062
kriza empatije.
18:29
Researcher Brené Brown said, and I quote,
281
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3904
Istraživačica Brené Brown izjavila je da
18:32
"Shame can't survive empathy."
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3576
sramota ne može nadživjeti empatiju.
18:36
Shame cannot survive empathy.
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Sramota ne može nadživjeti empatiju.
18:42
I've seen some very dark days in my life,
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Imala sam stvarno teške dane u životu,
18:46
and it was the compassion and empathy
from my family, friends, professionals,
from my family, friends, professionals,
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a suosjećanje i empatija moje obitelji,
prijatelja, stručnjaka,
prijatelja, stručnjaka,
18:52
and sometimes even strangers
that saved me.
that saved me.
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a ponekad i stranaca, bilo je to
što me spasilo.
što me spasilo.
18:57
Even empathy from one person
can make a difference.
can make a difference.
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Čak empatija jedne osobe
može činiti razliku.
može činiti razliku.
19:02
The theory of minority influence,
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Teorija utjecaja manjine,
19:04
proposed by social psychologist
Serge Moscovici,
Serge Moscovici,
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koju je predložio
psiholog Serge Moscovici,
psiholog Serge Moscovici,
19:08
says that even in small numbers,
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kaže da čak i u malim brojkama,
19:10
when there's consistency over time,
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kada postoji dosljednost tijekom vremena,
19:13
change can happen.
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moguća je promjena.
19:15
In the online world,
we can foster minority influence
we can foster minority influence
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U svijetu Interneta možemo
poticati utjecaj manjine
poticati utjecaj manjine
19:19
by becoming upstanders.
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tako što ćemo ustati protiv nasilja.
19:21
To become an upstander means
instead of bystander apathy,
instead of bystander apathy,
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Kako bismo to mogli, umjesto da
smo apatični promatrači,
smo apatični promatrači,
19:25
we can post a positive comment for someone
or report a bullying situation.
or report a bullying situation.
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možemo napisati pozitivni komentar
o nekome ili prijaviti nasilje.
o nekome ili prijaviti nasilje.
19:30
Trust me, compassionate comments
help abate the negativity.
help abate the negativity.
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Vjerujte mi, suosjećajni komentari
pomažu ublažiti negativnost.
pomažu ublažiti negativnost.
19:35
We can also counteract the culture
by supporting organizations
by supporting organizations
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Također se možemo suprotstaviti
toj kulturi tako da podupiremo udruge
toj kulturi tako da podupiremo udruge
19:39
that deal with these kinds of issues,
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koje se bave takvim problemima,
19:41
like the Tyler Clementi
Foundation in the U.S.,
Foundation in the U.S.,
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poput Zaklade Tyler Clementi u SAD-u,
19:44
In the U.K., there's Anti-Bullying Pro,
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u Ujedinjenom Kraljevstvu postoji
program Anti-Bullying Pro,
program Anti-Bullying Pro,
19:47
and in Australia, there's Project Rockit.
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a u Australiji Projekt Rockit.
19:52
We talk a lot about our right
to freedom of expression,
to freedom of expression,
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Puno govorimo o našem
pravu na slobodu izražavanja,
pravu na slobodu izražavanja,
19:58
but we need to talk more about
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ali moramo više govoriti o
20:00
our responsibility
to freedom of expression.
to freedom of expression.
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našoj odgovornosti za slobodu izražavanja.
20:03
We all want to be heard,
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Svi želimo da nas se čuje,
20:06
but let's acknowledge the difference
between speaking up with intention
between speaking up with intention
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no moramo priznati razliku
između govora s namjerom,
između govora s namjerom,
20:11
and speaking up for attention.
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i govora za pozornost.
20:15
The Internet is
the superhighway for the id,
the superhighway for the id,
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Internet je poput veleprometnice za id,
20:19
but online, showing empathy to others
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no online, iskazivanje empatije drugima
20:22
benefits us all and helps create
a safer and better world.
a safer and better world.
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dobro utječe na sve nas i pomaže
u izgradnji sigurnijeg i boljeg svijeta.
u izgradnji sigurnijeg i boljeg svijeta.
20:27
We need to communicate
online with compassion,
online with compassion,
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Na Internetu moramo komunicirati
sa suosjećanjem,
sa suosjećanjem,
20:31
consume news with compassion,
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čitati vijesti sa suosjećanjem,
20:33
and click with compassion.
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i klikati sa suosjećanjem.
20:36
Just imagine walking a mile
in someone else's headline.
in someone else's headline.
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Zamislite da ste na mjestu
osobe o kojoj čitate članak.
osobe o kojoj čitate članak.
20:43
I'd like to end on a personal note.
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Završit ću s osobnom opaskom.
20:47
In the past nine months,
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U proteklih devet mjeseci,
20:49
the question I've been
asked the most is why.
asked the most is why.
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najčešće pitanje koje mi je bilo
upućeno je - zašto?
upućeno je - zašto?
20:53
Why now? Why was I
sticking my head above the parapet?
sticking my head above the parapet?
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Zašto sada? Zašto istupam sa svojim
mišljenjem koje bi moglo nekoga uzrujati.
mišljenjem koje bi moglo nekoga uzrujati.
20:57
You can read between the lines
in those questions,
in those questions,
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Možete u tim pitanjima
čitati između redaka,
čitati između redaka,
20:59
and the answer has nothing
to do with politics.
to do with politics.
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a odgovor nema veze s politikom.
21:03
The top note answer was and is
because it's time:
because it's time:
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Najčešći odgovor jest da je
napokon došlo vrijeme za to:
napokon došlo vrijeme za to:
21:09
time to stop tip-toeing around my past;
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vrijeme da prestanem okolišati
oko moje prošlosti;
oko moje prošlosti;
21:11
time to stop living a life of opprobrium;
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vrijeme da prestanem
živjeti život sramote;
živjeti život sramote;
21:15
and time to take back my narrative.
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i vrijeme da vratim svoju priču.
21:18
It's also not just about saving myself.
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Ne radi se samo o mojem spašavanju.
21:23
Anyone who is suffering from shame
and public humiliation
and public humiliation
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Svatko tko pati zbog srama
i javnog poniženja
i javnog poniženja
21:26
needs to know one thing:
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mora znati jednu stvar:
21:29
You can survive it.
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Možete to preživjeti.
21:32
I know it's hard.
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Znam da je teško.
21:34
It may not be painless, quick or easy,
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Možda nije bezbolno, brzo niti lako,
21:38
but you can insist
on a different ending to your story.
on a different ending to your story.
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no možete inzistirati na
drukčijem završetku vaše priče.
drukčijem završetku vaše priče.
21:43
Have compassion for yourself.
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Imajte suosjećanja za sebe same.
21:46
We all deserve compassion,
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Svi mi zaslužujemo suosjećanje,
21:49
and to live both online and off
in a more compassionate world.
in a more compassionate world.
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i život na i izvan Interneta u
suosjećajnijem svijetu.
suosjećajnijem svijetu.
21:55
Thank you for listening.
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Hvala vam na pozornosti.
21:58
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Monica Lewinsky - Social activistMonica Lewinsky advocates for a safer and more compassionate social media environment, drawing from her unique experiences at the epicenter of a media maelstrom in 1998.
Why you should listen
After becoming the focus of the history-changing federal investigation into her private life, Monica Lewinsky found herself, at 24 years old, one of the first targets of a “culture of humiliation”: a now-familiar cycle of media, political and personal harassment – particularly online.
Lewinsky survived to reclaim her personal narrative. During a decade of silence she received her Masters in Social Psychology from the London School of Economics and Political Science. In 2014, Lewinsky returned to the public eye with an acclaimed essay for Vanity Fair, which has been nominated for a National Magazine Award for best Essay Writing, and with a widely viewed speech at Forbes’ 30 Under 30 Summit.
Monica Lewinsky | Speaker | TED.com