ABOUT THE SPEAKER
Sarah Corbett - Craftivist
Sarah Corbett does activism in a quiet, humble and intriguing way using handicrafts.

Why you should listen

Sarah Corbett is a craftivist who teaches her "gentle protest" approach to individuals and organizations around the world. She also makes craftivism (craft + activism) projects and DIY kits for people who want to do a quieter, kinder and more beautiful form of effective activism than what is sometimes traditionally offered.

Growing up in a low-income area of the UK, Corbett has been involved in activism since she was three years old and has worked for more than a decade in the UK charity sector as a professional campaigner focusing on international development. But in 2008 she burnt out as an activist and introvert and wanted to find an effective way of campaigning that fitted her skills and ethics and personality. She set up the Craftivist Collective social enterprise in 2009 after people wanted to join in her new form of activism. Now there are craftivists around the world who take part in social change using handicrafts.

Corbett won the Sheila McKechnie award for Economic Justice campaigner of the Year 2016. Craftivist Collective won an Innovation Award from Care2 Impact Award 2016. She works with charities, arts institutions, universities and has exhibited her solo exhibition, "Gentle Protest," in Stockholm, Helsinki and London. She lives in East London and works worldwide.

More profile about the speaker
Sarah Corbett | Speaker | TED.com
TEDxYouth@Bath

Sarah Corbett: Activism needs introverts

Sarah Corbett: Aktivizam treba introverte

Filmed:
1,200,982 views

Za introverte među nama, tradicionalni oblici aktivizma poput marševa, protesta i agitiranje od kuće do kuće mogu biti zastrašujući i stresni. Poslušajte Sarah Corbett, bivšu profesionalnu sudionicu kampanja i samozvanog introverta. Corbett nas upoznaje s "umjetničkim aktivizmom", tišim oblikom aktivizma koji koristi rukotvorine kako bi usporio ljude i natjerao ih da dobro promisle o problemima s kojima se suočavaju, a sve to uz nježniji pristup publici. Tko kaže da vezeni rupčić ne može promijeniti svijet?
- Craftivist
Sarah Corbett does activism in a quiet, humble and intriguing way using handicrafts. Full bio

Double-click the English transcript below to play the video.

00:12
A fewnekoliko yearsgodina agoprije, about sevensedam yearsgodina agoprije,
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Prije otprilike sedam godina,
00:14
I foundpronađeno myselfsebe hidingskrivanje
in a festivalfestivala toiletWC,
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zatekla sam se skrivena
u festivalskom zahodu,
u zahodu glazbenog festivala,
00:18
a musicglazba festivalfestivala toiletWC,
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00:20
and if anyone'sbilo tko je been to a musicglazba festivalfestivala,
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a ako ste ikada bili
na glazbenom festivalu,
00:23
yeah, you'llvi ćete know that by the thirdtreći day,
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znate da do trećeg dana
00:27
it's prettyprilično nastygadan.
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postaje prilično gadan.
00:29
I was standingstajati in the toiletWC
because I couldn'tne mogu even sitsjediti down,
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Stajala sam u zahodu
jer nisam mogla ni sjesti,
00:32
because the toiletWC rollsvitak had runtrčanje out,
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jer više nije bilo toaletnog papira,
00:35
there was mudblato everywheresvugdje, posvuda,
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svuda je bilo blata
00:36
and it smelledmirisala prettyprilično badloše.
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i prilično je smrdjelo.
00:38
And I stoodstajao there thinkingmišljenje,
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Stajala sam tamo i razmišljala,
00:39
"What am I doing?
I don't even need the toiletWC."
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"Što radim ovdje?
Ni ne trebam na zahod."
00:42
But the reasonrazlog I wentotišao
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A bila sam tamo zato
00:44
was because I was volunteeringvolontiranje
for a largeveliki charitymilosrđe on climateklima justicepravda,
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što sam volontirala za veliku dobrotvornu
udrugu koja potiče klimatsku pravdu,
a bilo je to prije sedam godina,
00:48
and it was sevensedam yearsgodina agoprije,
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kada mnogo ljudi nije vjerovalo
u klimatske promjene
00:50
when lots of people didn't believe
in climateklima changepromijeniti,
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i ljudi su cinično gledali na aktivizam.
00:53
people were very cynicalciničan about activismaktivizam,
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Uloga koju smo imali ja i ostatak tima,
00:55
and my roleuloga, with all of my teammatessuigrači,
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bila je da nagovorimo ljude
da potpišu peticije o klimatskoj pravdi
00:57
was to get people to signznak petitionspeticije
on climateklima justicepravda
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i malo ih educiramo o tom problemu.
01:00
and educateobrazovati them
a bitbit more about the issueizdanje.
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01:02
And I caredmario deeplyduboko about climateklima changepromijeniti
and lots of inequalitynejednakost,
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Bilo mi je stalo do klimatskih promjena
i nejednakosti u društvu
01:06
so I'd go and I'd talk to lots of people,
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pa sam išla pričati s ljudima,
a zbog toga sam se osjećala
nervozno i iscrpljeno.
01:08
whichkoji madenapravljen me nervousživčani
and drainedisprazniti me of energyenergija,
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No, radila sam to jer mi je bilo stalo.
01:11
but I did it because I caredmario,
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Skrivala sam se u zahodima
jer sam bila iscrpljena
01:13
but I would hidesakriti in the toiletstoaleti,
because I'd be exhaustediscrpljen,
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01:17
and I didn't want my teammatessuigrači
doubtingsumnja u my commitmentopredjeljenje to the causeuzrok,
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i nisam htjela da članovi mojeg tima
sumnjaju u moju predanost cilju
01:21
thinkingmišljenje that I was slackingolabavljenje.
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ili da misle da se izvlačim iz posla.
01:23
And we'dmi bismo go and meetsastati
at the endkraj of our shiftsmjena,
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Nalazili smo se na kraju smjene
01:25
and we'dmi bismo countračunati how manymnogi petitionspeticije
had been signedpotpisan,
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i prebrojavali koliko je
peticija potpisano,
01:28
and oftenčesto I'd winpobijediti the amountiznos
of petitionspeticije signedpotpisan
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i često bih ja imala
najviše potpisanih peticija,
01:30
even thoughiako I had
my little breakspauze in the toiletWC.
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iako sam imala svoje male pauze u zahodu.
01:33
But I was always very jealousljubomorna
of the other activistsaktivisti,
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Ali, uvijek sam bila jako ljubomorna
na druge aktiviste,
01:36
because eitherili they had
the sameisti amountiznos of energyenergija
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jer su ili imali jednaku količinu energije
01:38
as they had when they beganpočeo the shiftsmjena
of gettinguzimajući people to signznak petitionspeticije,
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kao i na početku smjene
za promoviranje peticije,
01:43
or oftenčesto they had more energyenergija,
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ili su često imali više energije
01:45
and they'doni bi be really exciteduzbuđen about
going to watch the bandsbendovi in the eveningvečer
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i bili su jako uzbuđeni
što će ići slušati bendove navečer
01:48
and havingima a danceples.
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i plesati.
01:49
And even if I lovedvoljen the bandsbendovi,
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No, čak i kad su mi se svidjeli bendovi,
01:51
all I wanted to do was to go back
to my tentšator and have a sleepspavati,
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sve što sam htjela bilo je otići
natrag u šator i spavati,
01:55
because I'd just feel
completelypotpuno wipedBrisanje out,
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jer sam se osjećala potpuno iscrpljeno
i bila sam jako ljubomorna na ljude
koji su imali energije
01:57
and I was really jealousljubomorna of people
that had the energyenergija
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za tulumarenje na festivalima.
02:00
to go and partystranka hardteško at the festivalsfestivala.
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02:03
But it alsotakođer madenapravljen me really angryljut,
as well, insideiznutra.
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No, to me i jako naljutilo.
02:06
I thought, "This isn't fairfer,
I'm an introvertpovučena,
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Pomislila sam: "Ovo nije fer,
ja sam introvert,
02:09
and all of the offlineoffline campaigningkampanja
seemsčini se to be favoringfavoriziranje extrovertsextroverts."
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a sve offline kampanje
bile su pogodnije za ekstroverte."
02:15
I would go on marchesmarševa whichkoji drainedisprazniti me.
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Išla sam na prosvjede,
a to me iscrpljivalo.
02:17
That was the other optionopcija.
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To je bila druga opcija.
02:18
Or I'd go and joinpridružiti campaignskampanje
outsideizvan embassiesveleposlanstva or shopstrgovine.
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Ili bih se pridružila prosvjedima
ispred ambasada ili dućana.
02:22
The only thing that was on offerponuda
was around lots of people,
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Sve što se nudilo
uključivalo je mnogo ljudi,
02:25
it was very loudglasno activismaktivizam,
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bio je to jako glasan aktivizam
02:27
it always involvedumiješan lots of people,
it was performingobavljanje.
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i uvijek je uključivao mnogo ljudi.
Bio je to nastup.
02:30
NoneNiti jedan of it was for introvertsintroverti,
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Ništa od toga nije bilo za introverte
02:33
and I not only thought
that that wasn'tnije fairfer,
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i mislila sam da to nije fer,
02:35
because a thirdtreći to a halfpola
of the world'ssvijetu populationpopulacija are introvertsintroverti,
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jer introverti čine između jedne trećine
i polovine svjetske populacije,
02:40
whichkoji isn't fairfer on them,
because we burnspaliti out,
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što nije fer za nas, jer pregorimo,
02:43
or we'dmi bismo be put off
by activismaktivizam and not do it,
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ili nas to udalji od aktivizma
i ne bavimo se njime,
02:46
and everyonesvatko needspotrebe to be
an activistaktivista in this worldsvijet.
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a svi ljudi na ovom svijetu
trebaju biti aktivisti.
02:50
And alsotakođer, I didn't think
it was particularlynaročito cleverpametan,
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K tome, nisam mislila
da je pretjerano pametno,
02:53
but I could see that a lot
of the activismaktivizam that workedradio
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ali vidjela sam da mnogo
učinkovitog aktivizma
02:56
wasn'tnije only extrovertotvorena osoba activismaktivizam.
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nije bio samo ekstrovertirani aktivizam.
02:59
It wasn'tnije only the loudglasno stuffstvari.
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Nisu to bile samo glasne aktivnosti.
03:00
It wasn'tnije about people
performingobavljanje all the time.
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Nije bila stvar u stalnim nastupima.
Bilo je mnogo neophodnih poslova
za raditi u pozadini,
03:03
A lot of the work that was neededpotreban
was in the backgroundpozadina,
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03:06
was hiddenskriven, wasn'tnije seenvidio.
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poslova koji su skriveni
i koji se ne vide.
03:09
And when I endedzavršeno up
just beingbiće a campaignerborac,
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I kada sam završila kao sudionik kampanje,
jer je to jedini posao koji mogu raditi,
03:11
because it's the only jobposao
I can do, really --
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sudjelovala sam na kampanjama
na sveučilištu
03:13
I was campaigningkampanja at universitysveučilište,
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i zadnjih deset godina
time se profesionalno bavim
03:15
and for the last 10 yearsgodina,
I've been a professionalprofesionalac campaignerborac
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za velike dobrotvorne udruge,
03:18
for largeveliki charitiesdobrotvorne udruge,
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03:19
and now I'm a creativekreativan campaignerborac
consultantkonzultant for differentdrugačiji charitiesdobrotvorne udruge
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a sada radim kao savjetnica za kreativne
kampanje raznih dobrotvornih udruga,
03:23
as well as other work I do --
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uz sav drugi posao koji radim.
03:25
but I knewznao that there were other formsobrasci
of activismaktivizam that were neededpotreban.
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No, znala sam da su nam potrebni
i drugi oblici aktivizma.
03:29
I startedpočeo tinkeringigranja about sevensedam yearsgodina agoprije
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Prije sedam godina
počela sam eksperimentirati
03:32
to see what quietertiši formsobrasci of activismaktivizam
I could engageangažirati with
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da vidim kojim bih se tišim oblicima
aktivizma mogla baviti
03:35
so I didn't burnspaliti out as an activistaktivista,
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kako ne bih pregorjela,
03:38
but alsotakođer to look at some of the issuespitanja
I was concernedzabrinut about in campaigningkampanja.
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ali i da se pozabavim nekim problemima
koji su me zabrinjavali u kampanjama.
03:43
I was very luckysretan that, when I workedradio
for OxfamOxfam and other bigvelika charitiesdobrotvorne udruge,
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Imala sam sreće što sam tijekom rada
za Oxfam i druge velike udruge,
03:46
I could readčitati lots of bigvelika reportsizvještaji
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mogla pročitati puno izvještaja
03:48
on what influencedpod utjecajem
politicianspolitičari and businessespoduzeća
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o tome što utječe na političare i poslove,
03:52
and the generalgeneral publicjavnost,
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kao i na širu javnost,
03:53
what campaignskampanje workedradio really well,
whichkoji onesone didn't.
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koje kampanje su
dobro prošle, a koje nisu.
03:56
And I'm a bitbit of a geekštreber,
so I look at all of that stuffstvari,
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Pomalo sam štreberica
pa volim čitati o takvim stvarima
03:59
and I wanted to tinkerkrpati around
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i htjela sam vidjeti
04:00
to see how I could engageangažirati people
in socialsocijalni changepromijeniti in a differentdrugačiji way,
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kako mogu uključiti ljude
u društvene promjene na drugačiji način,
04:04
because I think if we want the worldsvijet
to be more beautifullijep, kindljubazan and just,
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jer mislim da ako svi želimo da svijet
bude ljepši, ljubazniji i pravedniji,
04:09
then our activismaktivizam
should be beautifullijep, kindljubazan and just,
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onda i naš aktivizam treba biti
lijep, ljubazan i pravedan,
04:12
and oftenčesto it's not.
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a često to nije.
04:14
And todaydanas, I just want to talk
about threetri waysnačine
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Danas želim pričati o tri načina
04:17
that I think activismaktivizam needspotrebe introvertsintroverti.
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na koja su intoverti potrebni aktivizmu.
04:19
I think there's lot of other waysnačine,
but I'm just going to talk about threetri.
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Mislim da ima više načina,
ali pričat ću samo o ta tri.
04:23
And the first one is:
activismaktivizam is oftenčesto very quickbrz,
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Prvi je: aktivizam je često vrlo brz
i često se radi o djelovanju,
04:27
and it's about doing,
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04:29
so extrovertsextroverts, oftenčesto theirnjihov immediateneposredan
responseodgovor to injusticenepravda is,
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i prvi je odgovor ekstroverata na nepravdu
04:32
we'veimamo got to do stuffstvari now,
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da odmah moramo djelovati.
04:33
we'veimamo got to reactreagirati really quicklybrzo --
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Moramo brzo reagirati --
04:35
and yes, we do need to reactreagirati,
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i da, moramo reagirati,
04:37
but we need to be strategicstrateški
in our campaigningkampanja,
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ali moramo strateški razmišljati
u našim kampanjama.
04:39
and if we just actčin on angerbijes,
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Ako samo reagiramo iz ljutnje,
04:41
oftenčesto we do the wrongpogrešno things.
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često činimo krive stvari.
04:44
I use craftčamac, like needleworkručni rad --
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Ja koristim rad rukama, poput vezanja --
04:46
like this guy behindiza me is doing --
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kao što vidite na slici iza mene --
04:48
as a way to not only slowusporiti down
those extrovertotvorena osoba doersizvršitelji,
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kako bih usporila ekstroverte
koji su više od akcije,
04:52
but alsotakođer to bringdonijeti in nervousživčani,
quietmiran introvertsintroverti into activismaktivizam.
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već i kako bih uvela
nervozne i tihe introverte u aktivizam.
04:59
By doing repetitivekoji se ponavljaju actionsakcije,
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Radnje koje se ponavljaju,
poput rada rukama,
moraš raditi polako, a ne brzo.
05:01
like handicraftručni rad, you can't do it fastbrzo,
you have to do it slowlypolako.
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Ponavljanje radnji pri vezenju
05:04
And those repetitivekoji se ponavljaju stitchesšavova
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05:06
help you meditatemeditirati on the bigvelika,
complexkompleks, messyu neredu socialsocijalni changepromijeniti issuespitanja
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pomaže ti da razmisliš o kompleksnim
problemima kod društvenih promjena
05:10
and figurelik out what we can do
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i otkriješ što možeš napraviti
05:12
as a citizengrađanin, as a consumerpotrošač,
as a constituentkonstitutivnih,
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kao građanin, kao potrošač, kao birač,
05:18
and all of those differentdrugačiji things.
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i sve te druge razne stvari.
05:20
It helpspomaže you think criticallykritički
while you're stitchingšivanje away,
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Pomaže ti da razmišljaš kritički dok vezeš
05:23
and it helpspomaže you be more mindfulpažljiv
of what are your motivesmotivi.
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i pomaže ti da budeš više
svjestan svojih motiva.
Pomaže ti da otkriješ radiš li
volonterski posao kako bi izgledao dobro,
05:26
Are you that BarbieBarbie aidpomoć workerradnik
that was mentionedspominje before?
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05:29
Are you about joiningspajanje
people in solidaritysolidarnost,
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želiš li se povezati s ljudima
na temelju solidarnosti,
05:32
or do you want to be the saviorspasitelj,
whichkoji oftenčesto isn't very ethicaletički?
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ili pak želiš biti spasitelj,
što često nije vrlo etički.
05:35
But doing needleigla work togetherzajedno, as well,
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Ali, kada vezemo zajedno,
05:38
extrovertsextroverts and introvertsintroverti and ambivertambivert --
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ekstroverti, introverti i ambiverti,
05:41
everyone'ssvi su on the scaleljestvica
in differentdrugačiji placesmjesta --
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svi smo na različitom mjestu spektra --
05:44
because it's a quietmiran,
slowusporiti formoblik of activismaktivizam,
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jer je to tih, spori oblik aktivizma,
05:48
it really helpspomaže introvertsintroverti be heardčuo
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zbilja pomaže introvertima
da se čuje njihovo mišljenje
05:51
in other areaspodručja, where
they are oftenčesto not heardčuo.
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u područjima u kojima se
njihov glas često izgubi.
05:55
It soundszvukovi oddneparan,
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To zvuči pomalo neobično,
05:58
but while you're stitchingšivanje,
you don't need eyeoko contactkontakt with people.
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ali dok vezeš, ne moraš
gledati ljude u oči.
06:01
So, for nervousživčani introvertsintroverti,
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Zato za nervozne introverte to znači
06:04
it meanssredstva that you can stitchbod away
nextSljedeći to someonenetko or a groupskupina of people
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da mogu vesti pokraj
neke osobe ili grupe ljudi
06:08
and askpitati questionspitanja that you're thinkingmišljenje
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i pitati ih pitanja
06:10
that oftenčesto you don't
get time to askpitati people,
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koja često ne stignu pitati,
06:13
or you're too nervousživčani to askpitati
if you give them eyeoko contactkontakt.
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ili su pak previše nervozni pitati
kada ih se gleda u oči.
06:16
So you can get introvertsintroverti,
who are those bigvelika, deepduboko thinkersmislioci,
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Tako da introverti, koji vole
duboko promišljati o stvarima,
06:19
sayingizreka, "That's really interestingzanimljiv
that you want to do
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kažu: "Jako je zanimljivo
što se želiš baviti
ekstrovertiranim oblikom aktivizma
koji se bazira na posramljivanju ljudi
06:22
that extrovertotvorena osoba formoblik of activismaktivizam
that's about shamingsramote people
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06:25
or quicklybrzo going out somewherenegdje,
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ili brzom odlasku nekamo,
ali tko ti je ciljana publika
i koji ti je plan,
06:27
but who are you tryingtežak to targetcilj and how,
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i je li to najbolji način?"
06:29
and is that the bestnajbolje way to do it?"
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06:31
So it meanssredstva you could have
these discussionsrasprave in a very slowusporiti way,
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To znači da možeš polako
raspravljati o svemu ovome,
06:34
whichkoji is great for the extrovertotvorena osoba
to slowusporiti down and think deeplyduboko,
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što pomaže ekstrovertima
da uspore i promisle o problemima,
06:37
but it's really good
for the introvertpovučena as well,
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no, pomaže i introvertima
06:40
to be heardčuo and to feel
partdio of that movementpokret for changepromijeniti,
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da se čuje i njihov glas i da se,
za promjenu, osjećaju kao dio pokreta,
06:43
in a good way.
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na dobar način.
06:44
Some waysnačine we do it is stitchbod cardskartice
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Jedan od naših načina je da vezemo kartice
06:47
about what valuesvrijednosti we threadnit
throughkroz our activismaktivizam,
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o tome koje vrijednosti
prožimaju naš aktivizam,
06:50
and makingizrađivanje sure that we don't
just reactreagirati in unethicalneetično waysnačine.
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i brinemo se da ne reagiramo
na neetičan način.
06:53
One, sometimesponekad we work
with artumjetnost institutionsinstitucije
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Ponekad surađujemo
s umjetničkim institucijama
06:56
where we will get
over 150 people at the V&amppojačalo;A
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i dovedemo više od 150 ljudi u muzej
na nekoliko sati
06:59
who can come for hourssati,
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i onda sjede, vezu i razmišljaju
zajedno o nekom problemu,
07:01
sitsjediti and stitchbod togetherzajedno
on a particularposebno issueizdanje,
145
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07:03
and then tweetcvrkut what they're thinkingmišljenje
or how it wentotišao, like this one.
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a onda tweetaju svoje mišljenje o problemu
ili radionici, kao na ekranu.
07:07
AlsoTakođer, I always think
that activismaktivizam needspotrebe introvertsintroverti
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Ujedno mislim da aktivizmu
trebaju introverti
07:10
because we're really good
at intimateintimni activismaktivizam.
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jer nam jako dobro idu
intimni oblici aktivizma.
Dakle, dobro nam ide spori aktivizam
07:14
So we're good at slowusporiti activismaktivizam,
149
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07:15
and we're really good
at intimateintimni activismaktivizam,
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i dobri smo u intimnom aktivizmu,
07:17
and if this yeargodina has told us anything,
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a ako smo išta naučili ove godine,
07:19
it's told us that we need to,
when we're engagingprivlačan powervlast holdersdržači,
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to je da, kada pričamo s ljudima
koji su na moćnim pozicijama,
07:23
we need to engageangažirati them by listeningslušanje
to people we disagreene slagati se with,
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moramo pričati s njima slušajući
ljude s kojima se ne slažemo,
07:27
by buildingzgrada bridgesmostovi not wallszidovi --
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početi se povezivati, a ne ograđivati --
07:29
wallszidovi or warsratovi --
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ograđivati ili se zaraćivati --
07:31
and by beingbiće criticalkritično friendsprijatelji,
not aggressiveagresivan enemiesNeprijatelji.
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i to tako što smo kritični prijatelji,
a ne agresivni neprijatelji.
07:35
And one exampleprimjer
that I do a lot with introvertsintroverti,
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Na primjer, s puno introverata
07:38
but with lots of people,
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i s puno ljudi
07:39
is make giftspokloni for people in powervlast,
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izrađujem darove za ljude na vlasti,
07:41
so not be outsideizvan screamingvrištanje at them,
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dakle ne vrištimo na njih pred vratima,
07:44
but to give them something
like a bespokeugovoriti handkerchiefrupčić
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nego im damo nešto
poput prigodnih rupčića
na kojima piše: "Nemoj uprskati.
07:47
sayingizreka, "Don't blowudarac it.
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07:48
Use your powervlast for good.
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Iskoristi svoju moć za dobro.
07:50
We know you've got a difficulttežak jobposao
in your positionpoložaj of powervlast.
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Znamo da imate težak posao
na svojoj poziciji moći.
07:53
How can we help you?"
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Kako ti možemo pomoći?"
07:54
And what's great is, for the introvertsintroverti,
166
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A odlična stvar za introverte je
07:57
we can writepisati lettersslova
while we're makingizrađivanje these giftspokloni,
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što možemo pisati pisma
dok radimo ove poklone,
08:00
so for us, MarksOznake and SpencerSpencer,
168
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tako smo pokušali voditi kampanju
08:02
we triedpokušala to campaignkampanja to get them
to implementimplementirati the livingživot wageplaća.
169
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kako bi Marks & Spencer uveo
plaće dostatne za život.
08:06
So we madenapravljen all the 14 boardodbor membersčlanovi
bespokeugovoriti handkerchiefsmaramice.
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Napravili smo prigodne rupčiće
za svih 14 članova upravnog odbora.
08:11
We wrotenapisao them lettersslova, we boxedboksač them up,
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Napisali smo im pisma, upakirali ih
08:13
and we wentotišao to the AGMAGM
to hand-deliveruručiti our giftspokloni
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i otišli na njihovu godišnju glavnu
skupštinu da podijelimo darove
08:16
and to have that formoblik of intimateintimni activismaktivizam
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i kako bismo započeli
taj intimni oblik aktivizma,
08:18
where we had discussionsrasprave with them.
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gdje možemo diskutirati s njima.
08:21
And what was brilliantsjajan
was that the chairstolica of the boardodbor
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Sjajno je što nam je predsjednik odbora
08:24
told us how amazingnevjerojatan our campaignkampanja was,
176
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rekao da je naša kampanja nevjerojatna
08:26
how heartfeltiskren it was.
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i iskrena.
08:28
The boardodbor membersčlanovi, like MarthaMartha LaneLane FoxLisica,
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Članovi odbora, kao Martha Lane Fox,
08:30
who has hundredsstotine of thousandstisuća
of followerssljedbenici on TwitterTwitter,
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koja ima stotine tisuća
followera na Twitteru
08:33
and highlyvisoko influentialutjecajni in businessPoslovni,
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i koja je jako utjecajna
u poslovnom svijetu,
08:35
tweetedtweeted how impressedimpresioniran she was,
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tweetala je kako je impresionirana,
08:37
and withinunutar 10 monthsmjeseci,
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i u slijedećih 10 mjeseci,
08:39
we'dmi bismo had meetingssastanci with MarksOznake and SpencerSpencer
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imali smo sastanke s Marks & Spencer
na kojima smo rekli: "Znamo da je teško
biti poslodavac koji daje dostojnu plaću,
08:41
to say, "We know this is difficulttežak
to be a livingživot wageplaća employerposlodavac,
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08:45
but if you can be one,
185
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ali ako vi to možete,
08:46
the restodmor of the sectorsektor will look at it,
186
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ostatak sektora će se ugledati na vas
08:48
and it's not right that some of your
amazingnevjerojatan workersradnici are workingrad fullpuni time
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i nije u redu da neki od vaših
izvrsnih radnika rade puno radno vrijeme,
08:53
and still can't payplatiti theirnjihov billsnovčanice.
188
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a ipak ne mogu platiti račune.
08:54
And we love MarksOznake and SpencerSpencer.
189
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1500
I mi volimo Marks & Spencer.
08:56
How can you be the roleuloga modelmodel
that we want you to be?"
190
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Kako možete biti uzor
koji mi želimo da budete?"
08:59
So that was that intimateintimni
formoblik of activismaktivizam.
191
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2009
To je bio intimni oblik aktivizma.
09:01
We had lots of meetingssastanci with them.
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Imali smo mnogo sastanaka s njima.
09:04
We then gavedali them ChristmasBožić cardskartice
and Valentine'sValentinovo cardskartice to say,
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Zatim smo im dali Božićne čestitke i
čestitke za Valentinovo kako bismo rekli:
"Zbilja vas želimo potaknuti da počnete
davati plaće dostatne za život"
09:08
"We really want to encourageohrabriti you
to implementimplementirati the livingživot wageplaća,
194
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3303
09:12
and withinunutar 10 monthsmjeseci,
they'doni bi announcednajavio to the mediamedia
195
540037
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i unutar 10 mjeseci najavili su medijima
09:14
that they were going to payplatiti
the independentsamostalan livingživot wageplaća, and now --
196
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da će početi plaćati minimalne
nadnice dovoljne za samostalan život i --
09:18
(ApplausePljesak)
197
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(Pljesak)
Hvala vam.
09:20
Thank you.
198
548592
1151
09:21
And now we're tryingtežak
to work with them to be accreditedakreditirani,
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I sada radimo s njima
da bi postali ovlašteni,
09:25
whichkoji is really importantvažno,
200
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1279
što je jako bitno,
i otišli smo s njima na zadnju
glavnu skupštinu u lipnju
09:26
and we wentotišao back to the last AGMAGM this JuneLipnja
201
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2452
09:29
and we had these amazingnevjerojatan one-to-onejedan na jedan
discussionsrasprave with the boardodbor membersčlanovi,
202
557109
3596
i pričali u četiri oka s članovima odbora,
koji su nam rekli
da su im se svidjeli rupčići
09:32
who told us how much
they lovedvoljen theirnjihov hankieshankies
203
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2097
09:34
and how it really movedpomaknuto them,
what we were doing,
204
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2874
i da ih je dirnulo to što radimo.
09:37
and they all told us that if we were
standingstajati outsideizvan screamingvrištanje at them
205
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3464
Svi su nam rekli, da smo stajali vani
i vrištali na njih,
09:41
and not beingbiće gentlenježan in our protestprosvjed,
206
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da im nismo ljubazno pristupili,
09:43
they wouldn'tne bi have even listenedslušao to us,
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1877
ne bi nas ni poslušali,
09:45
never mindum had those discussionsrasprave with us.
208
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2027
a kamoli diskutirali s nama.
09:47
And I think introvertsintroverti
are really good at intimateintimni activismaktivizam
209
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3358
Mislim da su introverti jako dobri
u intimnom aktivizmu
09:50
because we like to listen,
210
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1341
jer volimo slušati,
volimo razgovore u četiri oka,
09:52
we like one-to-onesjedan na jedan,
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09:53
we don't like smallmali talksrazgovori,
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1347
ne volimo čavrljati,
09:54
we like those bigvelika, juicysočan issuespitanja
to discussraspravljati with people,
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3526
volimo raspravljati o velikim,
sočnim problemima s ljudima,
09:58
we don't like conflictsukob,
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ne volimo konflikte
09:59
so we avoidIzbjegavajte it at all coststroškovi,
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pa ih izbjegavamo pod svaku cijenu,
10:01
whichkoji is really importantvažno when
we're tryingtežak to engageangažirati powervlast holdersdržači,
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3289
što je jako važno kada pokušavamo
pričati s moćnim ljudima,
10:05
not to be conflictingsukobljene
with them all the time.
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da se ne sukobljavamo s njima stalno.
10:08
The thirdtreći way I think activistsaktivisti
are really missingnedostaje out
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Treći način na koji mislim
da aktivisti gube nešto
10:13
if they don't engageangažirati introvertsintroverti
219
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ako ne angažiraju introverte,
10:15
is that introvertsintroverti, like I said,
can be halfpola of the world'ssvijetu populationpopulacija,
220
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5031
je da introverti, kao što sam rekla,
čine skoro pola svjetske populacije
10:20
and mostnajviše of us won'tnavika say
that we're introvertpovučena,
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i većina nas neće reći da smo introverti,
10:23
or we get embarrassedzbunjen
by sayingizreka what overwhelmsnadjačava us.
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3194
ili ćemo se sramiti reći što
su nam slabosti.
10:26
So for me, a fewnekoliko yearsgodina agoprije,
223
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2001
Što se tiče mene, prije par godina,
10:28
my mommama used to sendposlati me
textsTekstovi in capitalglavni lettersslova --
224
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3093
mama mi je znala slati poruke
napisane velikim slovima --
10:31
and she can now do emojisemojis
and everything, she's fine --
225
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3150
danas zna koristiti smajliće i sve,
ide joj dobro --
10:34
but as soonuskoro as I'd see this texttekst,
226
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1779
ali kad bih vidjela takve poruke,
lecnula bih se i pomislila "Oh, napisana
je velikim slovima, to mi je previše."
10:36
I'd wincetrgnuti se and think, "OohUuu,
it's capitalglavni lettersslova, it's too much."
227
624764
3620
Morala sam zanemariti slova da bih
pročitala poruku koju mi je poslala.
10:40
And I'd have to ignorezanemariti it to readčitati
the lovelylijep texttekst she sentposlao me.
228
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3182
10:43
And that's a bitbit embarrassingneugodno,
229
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1483
I malo je neugodno
reći ljudima da te velika slova smetaju,
10:45
to tell people that capitalglavni
lettersslova overwhelmzasuti you,
230
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3112
10:48
but we really need introvertsintroverti
to help us do intriguingintrigantna activismaktivizam
231
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5009
ali zbilja nam trebaju introverti da nam
pomognu u zanimljivim oblicima aktivizma
10:53
that attractsprivlači them
ratherradije than putsstavlja them off.
232
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koji ih privlače, a ne odbijaju.
10:55
We're put off by bigvelika
and brashdrzak giantgigantski postersplakati
233
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3453
Odbijaju nas veliki
i napadni divovski plakati
10:59
and capitalglavni lettersslova and explanationobrazloženje marksoznake
234
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2508
i velika slova i uskličnici
11:01
tellingreći us what to do
and vyingkoji se natječe for our attentionpažnja.
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3422
koji nam govore što da radimo i
nadmeću se za našu pažnju.
11:05
So some of the things I do with people
around the worldsvijet who take partdio
236
653332
3798
Jedna od stvari koju radim
s ljudima diljem svijeta,
11:09
is make smallmali bitskomadići
of provocativeprovokativan streetulica artumjetnost
237
657154
2342
su mali komadići
provokativne ulične umjetnosti,
11:11
whichkoji are hungobješen off eyeoko levelnivo, very smallmali,
238
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2642
koji su obješeni u razini očiju, jako mali
11:14
and they're provocativeprovokativan messagesporuke.
239
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1778
i u obliku provokativnih poruka.
11:15
They're not preachingpropovijedanje at people
or tellingreći them what to do.
240
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3285
Te poruke ne prodikuju ljudima
i ne govore im što da rade.
11:19
They're just gettinguzimajući people
to engageangažirati in differentdrugačiji waysnačine,
241
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2634
One samo pokušavaju potaknuti
ljude da se angažiraju
11:21
and think for themselvesse,
242
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1191
i da misle za sebe,
11:23
because we don't like
to be told what to do.
243
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2126
jer nitko ne voli
da mu se kaže što da radi.
11:25
It mightmoć be wearingnošenje
a greenzelena heartsrce on your sleeverukav
244
673921
2453
Jedan od načina je da nosiš
zeleno srce na rukavu
na kojem piše što voliš i kako će
klimatske promjene na to utjecati.
11:28
sayingizreka what you love
and how climateklima changepromijeniti will affectutjecati it,
245
676398
2897
11:31
and we'lldobro wearnositi it,
246
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1158
Mi nosimo ta srca,
11:32
and if people say,
247
680501
1182
i ako nas ljudi pitaju:
11:33
"Why are you wearingnošenje a greenzelena heartsrce
with the wordriječ 'chocolate''čokolade' on?"
248
681707
3334
"Zašto nosiš zeleno srce
na kojem piše 'čokolada'?",
11:37
and we can have those one-to-onejedan na jedan
intimateintimni conversationsrazgovori and say,
249
685065
3166
onda možemo imati one intimne razgovore
u četiri oka i reći im:
11:40
"I love chocolatečokolada.
250
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1191
"Volim čokoladu.
11:41
ClimateKlime changepromijeniti is going to affectutjecati it,
251
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2242
Klimatske promjene će djelovati na nju
i mislim da ima još stvari na koje će
klimatske promjene utjecati,
11:43
and I think there's lot of other things
that climateklima changepromijeniti will affectutjecati,
252
691736
3447
i zbilja se želim pobrinuti
da budem dio rješenja, a ne problema.
11:47
and I really want to make sure I'm partdio
of the solutionriješenje, not the problemproblem."
253
695207
3543
I onda skrenemo pažnju na njih
jer mi ne volimo biti u središtu pažnje,
11:50
And then we deflectskrenuti, because we don't
like to be the centercentar of attentionpažnja,
254
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3579
i kažemo: "Što ti voliš i kako će
klimatske promjene utjecati na to?"
11:54
and say, "What do you love
and how will climateklima changepromijeniti affectutjecati it?"
255
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3127
11:58
Or it mightmoć be shop-droppingtrgovina-pada
insteadumjesto of shop-liftingtrgovina-podizanje,
256
706071
2763
Još jedan način je ostavljanje u
trgovinama umjesto krađe.
12:00
where we'lldobro make little mini-scrollsmini-svitke
with lovelylijep storiespriče on
257
708858
3857
Mi napravimo malene svitke
na kojima su ljupke priče
12:04
about what's the storypriča
behindiza your clothesodjeća.
258
712739
2358
o pričama koje se kriju iza vaše odjeće.
12:07
Is it a joyfulradosna storypriča of how it's madenapravljen,
or is it a torturousmučna one?
259
715121
3976
Je li to vesela priča o izradi
ili je okrutna?
12:11
And we'lldobro just droppad them
in little pocketsdžepovi in shopstrgovine,
260
719121
2797
Mi ubacimo svitke u
džepiće u dućanima
12:13
all lowercasemala, all handwrittenrukopisni,
261
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2235
i svi su napisani ručno i malim slovima,
12:16
with kissesljubi and smileySmješko faceslica in ribbonvrpce,
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s poljupcima i smajlićima na vrpci,
12:19
and then people are exciteduzbuđen
that they foundpronađeno it.
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i onda su ljudi uzbuđeni što su ih našli.
Često ubacujemo svitke
u dućanima koji ne rade etički
12:22
And we oftenčesto droppad them in unethicalneetično shopstrgovine
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12:24
or in frontispred pocketsdžepovi,
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ili u prednje džepove,
12:26
and it's a way that we can do
offlineoffline campaigningkampanja
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i to je način na koji radimo
offline kampanje,
12:29
that engageszahvaća us and doesn't burnspaliti us out,
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koji nas angažira a da ne pregorimo,
12:32
but alsotakođer engageszahvaća other people
in an intriguingintrigantna way onlinena liniji and offlineoffline.
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a angažira i druge ljude na zanimljive
načine online i offline.
12:39
So I've got two callspozivi to actionakcijski,
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Stoga imam dva poziva na akciju,
12:42
for the introvertsintroverti and for the extrovertsextroverts.
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za introverte i ekstroverte.
12:45
For the ambivertambivert,
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Što se tiče ambiverta,
12:46
you're involvedumiješan in all of it.
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vi ste uključeni u sve.
12:49
For the extrovertsextroverts, I want to say
that when you're planningplaniranje a campaignkampanja,
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Za ekstroverte, želim reći da kada
planirate kampanje,
12:54
think about introvertsintroverti.
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mislite na introverte.
12:55
Think about how valuablevrijedan our skillsvještine are,
just as much as extroverts'extroverts'.
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Sjetite se koliko su vrijedne vještine
introverata kao i ekstroverata.
13:00
We're good at slowingusporavanje down
and thinkingmišljenje deeplyduboko,
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Dobro nam ide usporavanje i
duboko promišljanje
13:02
and the detaildetalj of issuespitanja,
we're really good at bringingdonošenje them out.
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i dobro nam ide iznošenje
detalja problema.
13:06
We're good at intimateintimni activismaktivizam,
so use us in that way.
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Dobro nam ide intimni aktivizam,
pa nas koristite na taj način.
13:10
And we're good at intriguingintrigantna people
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I dobri smo u privlačenju ljudi
13:13
by doing strangečudan little things that help
createstvoriti conversationsrazgovori and thought.
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malim stvarima koje potiču
razgovor ili promišljanje.
13:17
IntrovertsIntroverti, my call to actionakcijski for you is,
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Introverti, moj poziv na akciju za vas je,
13:21
I know you like beingbiće on your ownvlastiti,
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znam da volite biti sami
13:22
I know you like beingbiće in your headglava,
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i znam da volite biti u svojoj glavi,
13:24
but activismaktivizam needspotrebe you,
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ali aktivizam vas treba
13:26
so sometimesponekad you've got to get out there.
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pa ponekad morate izaći i djelovati.
13:28
It doesn't mean that you've got
to turnskretanje into an extrovertotvorena osoba and burnspaliti out,
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To ne znači da se morate pretvoriti
u ekstroverta i pregoriti,
jer to nikome ne koristi,
13:32
because that's no use for anyonebilo tko,
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nego to znači
13:33
but what it does mean
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13:34
is that you should valuevrijednost the skillsvještine
and the traitsosobine that you have
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da trebate cijeniti vještine
i osobine koje imate
13:38
that activismaktivizam needspotrebe.
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i koje trebaju aktivizmu.
13:40
So for everyonesvatko in this roomsoba,
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Za sve ovdje,
13:42
whetherda li you're an extrovertotvorena osoba
or an introvertpovučena or an ambivertambivert,
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bili vi ekstrovert,
introvert ili ambivert,
13:46
the worldsvijet needspotrebe you now more than ever,
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svijet vas treba više no ikad
13:49
and you've got no excuseizgovor
not to get involvedumiješan.
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i nemate isprike da se ne uključite.
13:51
ThanksHvala.
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Hvala.
13:53
(ApplausePljesak)
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(Pljesak)
Translated by Iva Belina
Reviewed by Sanda L

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ABOUT THE SPEAKER
Sarah Corbett - Craftivist
Sarah Corbett does activism in a quiet, humble and intriguing way using handicrafts.

Why you should listen

Sarah Corbett is a craftivist who teaches her "gentle protest" approach to individuals and organizations around the world. She also makes craftivism (craft + activism) projects and DIY kits for people who want to do a quieter, kinder and more beautiful form of effective activism than what is sometimes traditionally offered.

Growing up in a low-income area of the UK, Corbett has been involved in activism since she was three years old and has worked for more than a decade in the UK charity sector as a professional campaigner focusing on international development. But in 2008 she burnt out as an activist and introvert and wanted to find an effective way of campaigning that fitted her skills and ethics and personality. She set up the Craftivist Collective social enterprise in 2009 after people wanted to join in her new form of activism. Now there are craftivists around the world who take part in social change using handicrafts.

Corbett won the Sheila McKechnie award for Economic Justice campaigner of the Year 2016. Craftivist Collective won an Innovation Award from Care2 Impact Award 2016. She works with charities, arts institutions, universities and has exhibited her solo exhibition, "Gentle Protest," in Stockholm, Helsinki and London. She lives in East London and works worldwide.

More profile about the speaker
Sarah Corbett | Speaker | TED.com

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