TED2010
Graham Hill: Why I'm a weekday vegetarian
Graham Hill: Zašto sam vegetarijanac radnim danima
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Svi znamo za argumente kako je biti vegetarijanac bolje za okoliš i za životinje -- ali u mesožderskoj kulturi, može biti teško napraviti promjenu. Graham Hill ima moćan, pragmatičan prijedlog...
Graham Hill - Journalist
Graham Hill is the founder of TreeHugger.com and LifeEdited; he travels the world to tell stories of sustainability and minimalism. He tweets at @GHill. Full bio
Graham Hill is the founder of TreeHugger.com and LifeEdited; he travels the world to tell stories of sustainability and minimalism. He tweets at @GHill. Full bio
Double-click the English transcript below to play the video.
00:17
About a year ago,
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Prije otprilike godinu dana,
00:19
I asked myself a question:
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postavio sam si pitanje:
00:21
"Knowing what I know,
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"Znajući ono što znam
00:23
why am I not a vegetarian?"
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zašto nisam vegetarijanac?"
00:25
After all, I'm one of the green guys:
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Nakon svega, ja sam jedan od "zelenih".
00:28
I grew up with hippie parents in a log cabin.
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Odrastao sam s hipi roditeljima u brvnari.
00:31
I started a site called TreeHugger --
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Pokrenuo sam web stranicu Treehugger (grlitelj drveta).
00:36
I care about this stuff.
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Stalo mi je do tih stvari.
00:39
I knew that eating a mere hamburger a day
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Znam kako jedan hamburger dnevno
00:41
can increase my risk of dying by a third.
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povećava moj rizik od umiranja za trećinu.
00:45
Cruelty: I knew that the 10 billion
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Okrutnost, znao sam kako se 10 milijardi
00:48
animals we raise each year for meat
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životinja uzgaja zbog mesa,
00:51
are raised in factory farm conditions
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one odrastaju u tvorničkim uvjetima
00:54
that we, hypocritically, wouldn't even consider
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koje mi, licemjerno, ne bismo ni razmotrili
00:57
for our own cats, dogs and other pets.
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za naše mačke, pse i druge ljubimce.
01:01
Environmentally, meat, amazingly,
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Okolišno, meso, čudesno,
01:04
causes more emissions
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izaziva više emisije
01:06
than all of transportation combined:
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nego sav transport zajedno,
01:08
cars, trains, planes, buses, boats, all of it.
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automobili, vlakovi, avioni, autobusi, brodovi, svi zajedno.
01:12
And beef production uses 100 times the water
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A proizvodnja govedine koristi 100 puta više vode
01:15
that most vegetables do.
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nego većina biljaka.
01:20
I also knew that I'm not alone.
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Također znam kako nisam sam.
01:23
We as a society
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Mi, kao društvo
01:25
are eating twice as much meat
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jedemo dva puta više mesa
01:27
as we did in the 50s.
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nego u 1950-ima.
01:30
So what was once the special little side treat
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Ono što je nekada bio specijalitet, mala poslastica,
01:33
now is the main, much more regular.
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danas je glavno, više redovito jelo.
01:35
So really, any of these angles
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Stvarno, svaki od tih pogleda
01:37
should have been enough to convince me to go vegetarian.
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bi trebao biti dovoljan da postanem vegetarijanac.
01:40
Yet, there I was -- chk, chk, chk --
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Ipak, eto mene, pik, pik, pik,
01:42
tucking into a big old steak.
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bodem u veliki, stari odrezak.
01:45
So why was I stalling?
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Zašto sam odugovlačio?
01:48
I realized that what I was being pitched
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Shvatio sam kako sam bio razapet
01:50
was a binary solution.
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između binarnih rješenja.
01:52
It was either
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Bilo je ili
01:54
you're a meat eater or you're a vegetarian,
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si mesožder, ili si vegetarijanac.
01:57
and I guess I just wasn't quite ready.
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Pretpostavljam kako ja jednostavno nisam bio spreman.
02:00
Imagine your last hamburger.
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Zamisliti svoj zadnji hamburger.
02:03
(Laughter)
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(Smijeh)
02:07
So my common sense,
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Tako su moj zdravi razum,
02:10
my good intentions,
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moje dobre namjere,
02:13
were in conflict with my taste buds.
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bili u sukobu s mojim osjetilima okusa.
02:15
And I'd commit to doing it later,
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Obvezao bih se kako ću to napraviti kasnije.
02:18
and not surprisingly, later never came.
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I ne na veliko iznenađenje, kasnije nikada ne bi došlo.
02:21
Sound familiar?
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Zvuči vam poznato?
02:24
So I wondered,
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Pitao sam se,
02:26
might there be a third solution?
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postoji li treće rješenje?
02:29
And I thought about it, and I came up with one.
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II razmišljao sam o tome. I dosjetio se jednog.
02:31
I've been doing it for the last year, and it's great.
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I to radim posljednjih godinu dana, i to je sjajno.
02:34
It's called weekday veg.
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Zove se vegetarijanac radnim danom.
02:37
The name says it all:
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Ime vam govori sve.
02:39
Nothing with a face Monday through Friday.
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Ništa s licem od ponedjeljak do petka.
02:41
On the weekend, your choice.
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Vikendom, vaš izbor.
02:45
Simple.
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Jednostavno.
02:47
If you want to take it to the next level,
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Ako želite otići na slijedeću razinu,
02:49
remember, the major culprits
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zapamtite, glavni krivci,
02:51
in terms of environmental damage and health
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u smislu štete za okoliš i zdravlje,
02:54
are red and processed meats.
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su crvena i procesuirana mesa.
02:56
So you want to swap those out
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Zato želite to zamijeniti za
02:58
with some good, sustainably harvested fish.
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nekom dobrom, održivo uzgojenom ribom.
03:01
It's structured,
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Strukturirano je,
03:03
so it ends up being simple to remember,
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tako da je jednostavno za zapamtiti.
03:05
and it's okay to break it here and there.
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I nije strašno ako tu i tamo zgriješite.
03:08
After all, cutting five days a week
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Uostalom, sudržavajući se pet dana u tjednu
03:10
is cutting 70 percent of your meat intake.
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znači smanjiti 70% vaš unos mesa.
03:13
The program has been great, weekday veg.
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Program je bio sjajan, vegetarijanac radnim danom.
03:16
My footprint's smaller,
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Moj otisak je manji,
03:18
I'm lessening pollution,
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manje zagađujem.
03:20
I feel better about the animals,
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Bolje se osjećam razmišljajući o životinjama.
03:22
I'm even saving money.
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Štedim novac.
03:24
Best of all, I'm healthier,
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Najbolje od svega, zdraviji sam.
03:26
I know that I'm going to live longer,
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Znam da ću živjeti duže,
03:29
and I've even lost a little weight.
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i čak sam izgubio malo na težini.
03:32
So, please ask yourselves,
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Zato se molim vas, zapitajte,
03:35
for your health,
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za vaše zdravlje,
03:37
for your pocketbook,
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za vaš novac,
03:39
for the environment, for the animals:
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za okoliš, za životinje,
03:42
What's stopping you from giving weekday veg a shot?
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što vas sprječava da pokušate s vegetarijanstvom radnim danom?
03:45
After all, if all of us
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Nakon svega, kada bi svi mi
03:48
ate half as much meat,
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jeli upola manje mesa,
03:50
it would be like half of us
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bilo bi kao da je polovica nas
03:52
were vegetarians.
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vegetarijanci.
03:54
Thank you.
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Hvala vam.
03:56
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Graham Hill - JournalistGraham Hill is the founder of TreeHugger.com and LifeEdited; he travels the world to tell stories of sustainability and minimalism. He tweets at @GHill.
Why you should listen
Graham Hill is the founder of LifeEdited, dedicated to helping people design their lives for more happiness with less stuff. When he started the company in 2010, it brought the ideas of his previous project, the eco-blog and vlog TreeHugger.com, into design and architecture. (The TreeHugger team joined the Discovery Communications network as a part of their Planet Green initiative, and Hill now makes appearances on the green-oriented cable channel.)
Before Treehugger, Hill studied architecture and design (his side business is making those cool ceramic Greek coffee cups). His other company, ExceptionLab, is devoted to creating sustainable prototypes -- think lamps made from recycled blinds and ultra-mod planters that are also air filters.
Hill is the author of Weekday Vegetarian, available as a TED Book on Amazon and Apple's iBooks.
More profile about the speakerBefore Treehugger, Hill studied architecture and design (his side business is making those cool ceramic Greek coffee cups). His other company, ExceptionLab, is devoted to creating sustainable prototypes -- think lamps made from recycled blinds and ultra-mod planters that are also air filters.
Hill is the author of Weekday Vegetarian, available as a TED Book on Amazon and Apple's iBooks.
Graham Hill | Speaker | TED.com