ABOUT THE SPEAKER
Stacey Kramer - Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies.

Why you should listen

Co-founder of Brandplay, a brand strategy firm, Stacey Kramer also founded Word for Word, a naming and branding consultancy serving national and global companies -- from big, recognizable names to next year's newsmaking startups.

In 2009, Kramer found herself confronting a terrifying diagnosis: a CAT scan revealed she had a brain tumor -- the size of a golf ball. She told her remarkable, personal story at TED2010.

More profile about the speaker
Stacey Kramer | Speaker | TED.com
TED2010

Stacey Kramer: The best gift I ever survived

Stacey Kramer: Aħla hdiyya jètni

Filmed:
4,110,731 views

Stacey Kramer taħkilna ɛla ħkéyet'ha fi 3 dqayaq, w'tfasrelna kifech tnajjem tajralek ħaja mouch metwaqɛa, ama tfidek w'tɛalmek barcha, w'tkounlek hdiyya mezyéna barcha!
- Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies. Full bio

Double-click the English transcript below to play the video.

00:16
Imagine, if you will -- a gift.
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Tkhayl aandek hdiyya.
00:20
I'd like for you to picture it in your mind.
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nhebek tittkhayyalha fi mokhek
00:23
It's not too big --
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mouch kbira
00:25
about the size of a golf ball.
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qad koura mtee Golf.
00:27
So envision what it looks like all wrapped up.
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tsawrou chniya feha ldekhel
00:30
But before I show you what's inside,
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ama qbal manwarrikom chno dekhilha
00:33
I will tell you, it's going to do incredible things for you.
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bech nqolkom elli feha hajèt
tayyara, likom entouma:
00:36
It will bring all of your family together.
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bech tlem aayeltek lkol mabaathha,
00:40
You will feel loved and appreciated like never before
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bech thess enness lkol yhebbouk kima
maserech kbal.
00:43
and reconnect with friends and acquaintances
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w'tarjaa tahki maa ness w shabek
00:45
you haven't heard from in years.
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aandek snin maħkitech maahom.
00:47
Adoration and admiration
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Bech thess
barcha ness yħebbouk w yqadrouk.
00:49
will overwhelm you.
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00:52
It will recalibrate what's most important in your life.
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bech tnadh'dhamlek hyétek.
00:55
It will redefine your sense
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w'tkhallik tɛawed tfakkar f'barcha ħajètt
00:57
of spirituality and faith.
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tkhoss imanek w'errouħaniyyètt.
01:00
You'll have a new understanding
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bech taawed tefhem
01:02
and trust in your body.
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w'taati eth'thiqa fi badnek!
01:04
You'll have unsurpassed vitality and energy.
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bech twalli motivé akther men qbal
01:07
You'll expand your vocabulary,
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bech twalli taɛref akther klèmm
01:09
meet new people,
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tetɛarref ala ness jdod!
01:11
and you'll have a healthier lifestyle.
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bech tnadh'dhamlek ħyétek.
01:14
And get this --
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w zeda..
01:16
you'll have an eight-week vacation
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bech eddabber ootla 8 jemaatt
01:18
of doing absolutely nothing.
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w'enti mataɛmel fi chay.
01:21
You'll eat countless gourmet meals.
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w'bech tèkel barcha!
01:24
Flowers will arrive by the truckload.
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elward fi kol blasa.
01:27
People will say to you,
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Enness bech yqouloulek,
01:29
"You look great. Have you had any work done?"
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"maħlék! chnouwwa ɛmalt?"
01:32
And you'll have a lifetime supply
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Bech ykoun ɛandek kol chay f'ħyétek
01:34
of good drugs.
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ykaffik ɛomrek lkol.
01:37
You'll be challenged, inspired,
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bech ywalli ɛandek
barcha taħaddiyétt f'ħyétek
01:40
motivated and humbled.
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inspiré w'motivé.
01:43
Your life will have new meaning.
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ħyétek bech ywalli ɛand'ha maɛna jdid.
01:46
Peace, health,
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mokh'khek mertèħ, fi badnek labess,
01:48
serenity, happiness,
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w farħan, w ɛamel jaw.
01:51
nirvana.
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Nirvana.
01:53
The price?
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qaddéch soumha?
01:55
$55,000,
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55000 Dollar
01:58
and that's an incredible deal.
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w'affare behi!
02:01
By now I know you're dying to know
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akid tħeb taɛref
02:03
what it is and where you can get one.
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chniyya? w'mnin tnajjem téchréha ?
02:06
Does Amazon carry it?
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zaɛma Amazon.com ?
02:08
Does it have the Apple logo on it?
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feha el'logo mteɛ Apple ?
02:10
Is there a waiting list?
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yelzem testanna bech techréha ?
02:13
Not likely.
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le.
02:15
This gift came to me about five months ago.
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el'hdiyya hethi jètni ɛand'ha 5 ch'hour.
02:18
It looked more like this when it was all wrapped up --
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f'laghléff hetha
02:20
not quite so pretty.
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mouch mezyen barcha!
02:23
And this,
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w hetha zeda,
02:26
and then this.
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w hetha,
02:29
It was a rare gem --
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jawhra mafammèch kifha,
02:31
a brain tumor,
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une tumeur au cerveau(waram f'elmokh)
02:33
hemangioblastoma --
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hémangioblastome
02:36
the gift that keeps on giving.
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hdiyya taɛtik barcha.
02:39
And while I'm okay now,
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w'ena labess tawwa
02:41
I wouldn't wish this gift for you.
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manetmannalekch lahdiyya hethi.
02:43
I'm not sure you'd want it.
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manetsawrekch tetmannèha tawa.
02:45
But I wouldn't change my experience.
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ama hethi tajrebti
02:48
It profoundly altered my life
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w badletly ħyéti lkoll
02:51
in ways I didn't expect
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matsawwartech hetha bech yajra
02:53
in all the ways I just shared with you.
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ħabbit naħkilkom ħkèyti
w'kifech tbadlet ħyéti
02:55
So the next time you're faced
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bech kif tqablèk
02:57
with something that's unexpected,
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ħaja kifma hakka !
03:00
unwanted and uncertain,
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ħaja makontech metwaqqaɛha,
03:03
consider
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fakker...
03:05
that it just may be a gift.
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enha tnajjem tkoun hdiyya !
03:08
(Applause)
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(Tasfiq)
Translated by Fetah Dhahri
Reviewed by ines azabou

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ABOUT THE SPEAKER
Stacey Kramer - Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies.

Why you should listen

Co-founder of Brandplay, a brand strategy firm, Stacey Kramer also founded Word for Word, a naming and branding consultancy serving national and global companies -- from big, recognizable names to next year's newsmaking startups.

In 2009, Kramer found herself confronting a terrifying diagnosis: a CAT scan revealed she had a brain tumor -- the size of a golf ball. She told her remarkable, personal story at TED2010.

More profile about the speaker
Stacey Kramer | Speaker | TED.com