TED2010
Stacey Kramer: The best gift I ever survived
Stacey Kramer: Najboljše darilo, ki sem ga kdajkoli preživela
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Stacey Kramer ponudi ganljivo, osebno, 3-minutno parabolo, ki pokaže, kako lahko neželena izkušnja -- grozljiva, travmatična, draga -- postane neprecenljivo darilo.
Stacey Kramer - Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies. Full bio
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies. Full bio
Double-click the English transcript below to play the video.
00:16
Imagine, if you will -- a gift.
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Predstavljajte si darilo.
00:20
I'd like for you to picture it in your mind.
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Rada bi, da si ga predstavljate v mislih.
00:23
It's not too big --
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Ni veliko --
00:25
about the size of a golf ball.
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približno velikosti žogice za golf.
00:27
So envision what it looks like all wrapped up.
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Predstavljajte si, kako izgleda zavito.
00:30
But before I show you what's inside,
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A preden vam pokažem, kaj je notri,
00:33
I will tell you, it's going to do incredible things for you.
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vam povem, da vam bo naredilo neverjetne stvari.
00:36
It will bring all of your family together.
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Zbližalo bo celo družino.
00:40
You will feel loved and appreciated like never before
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Čutili se boste ljubljene in cenjene kot še nikoli
00:43
and reconnect with friends and acquaintances
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in ponovno se boste povezali s prijatelji in znanci,
00:45
you haven't heard from in years.
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s katerimi se že leta niste slišali.
00:47
Adoration and admiration
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Oboževanje in občudovanje
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will overwhelm you.
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vas bo preplavilo.
00:52
It will recalibrate what's most important in your life.
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Ponovno bo preverilo, kaj je najpomembnejše v vašem življenju.
00:55
It will redefine your sense
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Na novo bo definiralo vaš čut
00:57
of spirituality and faith.
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duhovnosti in vere.
01:00
You'll have a new understanding
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Imeli boste novo razumevanje
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and trust in your body.
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in zaupanje v vaše telo.
01:04
You'll have unsurpassed vitality and energy.
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Imeli boste nenadkriljivo vitalnost in energijo.
01:07
You'll expand your vocabulary,
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Razširili boste svoj besedni zaklad,
01:09
meet new people,
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spoznali nove ljudi
01:11
and you'll have a healthier lifestyle.
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in imeli bolj zdrav življenjski slog.
01:14
And get this --
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In pazite to,
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you'll have an eight-week vacation
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imeli boste 8-tedenski oddih,
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of doing absolutely nothing.
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na katerem ne boste počeli popolnoma nič.
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You'll eat countless gourmet meals.
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Jedli boste nešteto gurmanskih obrokov.
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Flowers will arrive by the truckload.
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Rože bodo prihajale s tovornjaki.
01:27
People will say to you,
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Ljudje vam bodo govorili,
01:29
"You look great. Have you had any work done?"
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"Odlično izgledaš. Si bila na lepotni operaciji?"
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And you'll have a lifetime supply
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In imeli boste dosmrtno zalogo
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of good drugs.
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dobrih drog.
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You'll be challenged, inspired,
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Izzvani boste, navdihnjeni,
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motivated and humbled.
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motivirani in ponižani.
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Your life will have new meaning.
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Vaše življenje bo imelo nov smisel.
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Peace, health,
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Mir, zdravje,
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serenity, happiness,
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vedrost, sreča,
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nirvana.
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nirvana.
01:53
The price?
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Cena?
01:55
$55,000,
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55.000 ameriških dolarjev.
01:58
and that's an incredible deal.
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In to je neverjetna kupčija.
02:01
By now I know you're dying to know
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Vem, da zdaj že umirate od želje, da vi vedeli,
02:03
what it is and where you can get one.
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kaj je in kje ga lahko dobite.
02:06
Does Amazon carry it?
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Ga ima Amazon?
02:08
Does it have the Apple logo on it?
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Ali ima Applov logotip?
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Is there a waiting list?
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Obstaja čakalna vrsta?
02:13
Not likely.
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Težko.
02:15
This gift came to me about five months ago.
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To darilo sem dobila pred približno petimi meseci.
02:18
It looked more like this when it was all wrapped up --
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Ko je bilo zavito, je izgledalo bolj takole --
02:20
not quite so pretty.
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ne ravno lepo.
02:23
And this,
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In tako.
02:26
and then this.
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In potem tako.
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It was a rare gem --
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Bil je redek dragulj,
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a brain tumor,
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možganski tumor,
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hemangioblastoma --
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hemangioblastoma,
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the gift that keeps on giving.
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darilo, ki kar naprej daje.
02:39
And while I'm okay now,
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In čeprav sem zdaj v redu,
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I wouldn't wish this gift for you.
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vam tega darila ne želim.
02:43
I'm not sure you'd want it.
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Nisem prepričana, da bi ga hoteli.
02:45
But I wouldn't change my experience.
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Vendar ne bi spremenila svoje izkušnje.
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It profoundly altered my life
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Popolnoma je spremenila moje življenje,
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in ways I didn't expect
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na načine, ki jih nisem pričakovala,
02:53
in all the ways I just shared with you.
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na vse načine, ki sem jih pravkar delila z vami.
02:55
So the next time you're faced
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Ko so torej naslednjič soočite
02:57
with something that's unexpected,
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z nečim nepričakovanim,
03:00
unwanted and uncertain,
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neželenim in negotovim,
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consider
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upoštevajte,
03:05
that it just may be a gift.
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da je lahko tudi darilo.
03:08
(Applause)
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(aplavz)
ABOUT THE SPEAKER
Stacey Kramer - Brand strategistStacey Kramer has traveled the United States and the world helping to create names and brands for growing companies.
Why you should listen
Co-founder of Brandplay, a brand strategy firm, Stacey Kramer also founded Word for Word, a naming and branding consultancy serving national and global companies -- from big, recognizable names to next year's newsmaking startups.
In 2009, Kramer found herself confronting a terrifying diagnosis: a CAT scan revealed she had a brain tumor -- the size of a golf ball. She told her remarkable, personal story at TED2010.
Stacey Kramer | Speaker | TED.com