ABOUT THE SPEAKER
Stacey Kramer - Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies.

Why you should listen

Co-founder of Brandplay, a brand strategy firm, Stacey Kramer also founded Word for Word, a naming and branding consultancy serving national and global companies -- from big, recognizable names to next year's newsmaking startups.

In 2009, Kramer found herself confronting a terrifying diagnosis: a CAT scan revealed she had a brain tumor -- the size of a golf ball. She told her remarkable, personal story at TED2010.

More profile about the speaker
Stacey Kramer | Speaker | TED.com
TED2010

Stacey Kramer: The best gift I ever survived

Stacey Kramer: Najbolji dar kojeg sam ikada preživjela

Filmed:
4,110,731 views

Kroz dirljivu, osobnu, tro-minutnu moralnu priču Stacey Kramer pokazuje kako se neželjeno - strašno, traumatično i skupo iskustvo - može pretvoriti u neprocjenjiv dar.
- Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies. Full bio

Double-click the English transcript below to play the video.

00:16
ImagineZamislite, if you will -- a giftdar.
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Zamislite, ako želite, dar.
00:20
I'd like for you to pictureslika it in your mindum.
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Volio bih da ga vizualizirate u svojoj glavi.
00:23
It's not too bigvelika --
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Nije prevelik --
00:25
about the sizeveličina of a golfgolf balllopta.
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veličine je golf loptice.
00:27
So envisionpredvidjeti what it looksizgled like all wrappedumotan up.
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Dakle, zamislite kako izgleda sav zapakiran.
00:30
But before I showpokazati you what's insideiznutra,
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Ali prije negoli vam pokažem što je unutra,
00:33
I will tell you, it's going to do incrediblenevjerojatan things for you.
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reći ću vam da će učiniti predivne stvari za vas.
00:36
It will bringdonijeti all of your familyobitelj togetherzajedno.
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Povezati će cijelu vašu obitelj.
00:40
You will feel lovedvoljen and appreciatedpoštovati like never before
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Osjećati ćete se voljeno i poštovano kao nikada prije
00:43
and reconnectreconnect with friendsprijatelji and acquaintancespoznanicima
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i ponovo ćete se spojiti sa svim svojim prijateljima i znanicima
00:45
you haven'tnisu heardčuo from in yearsgodina.
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koje niste vidjeli ni čuli već godinama.
00:47
AdorationKlanjanje and admirationdivljenje
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Obožavanje i divljenje,
00:49
will overwhelmzasuti you.
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će vas obuzeti.
00:52
It will recalibraterekalibracije what's mostnajviše importantvažno in your life.
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Redefinirati će ono što vam je najbitnije u životu.
00:55
It will redefineredefinirati your senseosjećaj
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Redifinirati će vaše poimanje
00:57
of spiritualityduhovnost and faithvjera.
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spiritualnosti i vjere.
01:00
You'llVi ćete have a newnovi understandingrazumijevanje
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Imati ćete novo razumjevanje
01:02
and trustpovjerenje in your bodytijelo.
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i vjeru u vaše tijelo.
01:04
You'llVi ćete have unsurpassedbez premca vitalityvitalnost and energyenergija.
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Imat ćete nenadmašivu vitalnost i energiju.
01:07
You'llVi ćete expandproširiti your vocabularyrječnik,
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Proširit ćete vaš vokabular,
01:09
meetsastati newnovi people,
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upoznati nove ljude,
01:11
and you'llvi ćete have a healthierzdravije lifestylenačin života.
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i živjeti ćete zdravijim načinom života.
01:14
And get this --
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I pazite ovo,
01:16
you'llvi ćete have an eight-weekosam tjedan vacationodmor
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imat ćete osmotjedni godišnji odmor
01:18
of doing absolutelyapsolutno nothing.
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na kojem nećete raditi apsolutno -- ništa.
01:21
You'llVi ćete eatjesti countlessnebrojen gourmetgurmanski mealsjela.
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Jesti ćete bezbrojna gurmanska jela.
01:24
FlowersCvijeće will arrivestići by the truckloadkamion.
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Dobivati ćete kamione cvijeća.
01:27
People will say to you,
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Ljudi će vam govoriti,
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"You look great. Have you had any work doneučinio?"
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"Izgledaš izvrsno! Jesi bila na kakvoj operaciji?"
01:32
And you'llvi ćete have a lifetimedoživotno supplyOpskrba
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I imat ćete doživotnu zalihu
01:34
of good drugslijekovi.
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dobrih lijekova.
01:37
You'llVi ćete be challengedizazvan, inspirednadahnut,
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Biti ćete izazvani, inspirirani,
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motivatedmotivirani and humbledponizio.
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motivirani i skromni.
01:43
Your life will have newnovi meaningznačenje.
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Vaš život će imati novo značenje.
01:46
PeaceMira, healthzdravlje,
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Mir, zdravlje,
01:48
serenityspokoj, happinesssreća,
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spokoj, sreća,
01:51
nirvananirvana.
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nirvana.
01:53
The pricecijena?
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Cijena?
01:55
$55,000,
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$55,000.
01:58
and that's an incrediblenevjerojatan dealdogovor.
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Nevjerojatna ponuda.
02:01
By now I know you're dyingumiranje to know
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Sad već znam da umirete od znatiželje da saznate
02:03
what it is and where you can get one.
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što to je i gdje to možete naći.
02:06
Does AmazonAmazon carrynositi it?
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Je li postoji na Amazonu?
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Does it have the AppleApple logologo on it?
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Ima li Apple logo na sebi?
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Is there a waitingčekanje listpopis?
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Postoji li lista čekanja?
02:13
Not likelyVjerojatno.
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I ne baš.
02:15
This giftdar camedošao to me about fivepet monthsmjeseci agoprije.
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Ovaj dar dobila sam prije pet mjeseci.
02:18
It lookedgledao more like this when it was all wrappedumotan up --
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Ovako je izgledao kada je još bio zamotan --
02:20
not quitedosta so prettyprilično.
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ne baš tako lijep.
02:23
And this,
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Pa ovako.
02:26
and then this.
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I onda ovako.
02:29
It was a rarerijedak gemdragulj --
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Bio je to rijetki dragulj,
02:31
a brainmozak tumortumor,
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tumor na mozgu,
02:33
hemangioblastomaveliki --
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hemangioblastoma,
02:36
the giftdar that keepsčuva on givingdavanje.
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dar koji ne prestaje davati.
02:39
And while I'm okay now,
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Iako sam sada dobro,
02:41
I wouldn'tne bi wishželja this giftdar for you.
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ne bih vam željela ovaj dar.
02:43
I'm not sure you'dti bi want it.
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Nisam baš sigurna da biste ga željeli.
02:45
But I wouldn'tne bi changepromijeniti my experienceiskustvo.
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Ali nizašto ne bih voljela promijeniti svoje iskustvo.
02:48
It profoundlyduboko alteredpromijenjen my life
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Duboko je izmjenilo moj život
02:51
in waysnačine I didn't expectočekivati
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na načine na koje nikada nisam ni sanjala,
02:53
in all the waysnačine I just sharedpodijeljen with you.
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na sve one načine koje sam sada podjelila s vama.
02:55
So the nextSljedeći time you're facedsuočeni
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Dakle, sljedeći puta kada se suočite
02:57
with something that's unexpectedneočekivan,
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s nečim neočekivanim,
03:00
unwantedneželjene and uncertainnesiguran,
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neželjenim i nesigurnim,
03:03
considerrazmotriti
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uzmite u obzir
03:05
that it just maysvibanj be a giftdar.
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da bi to možda mogao biti dar.
03:08
(ApplausePljesak)
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(Pljesak)

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ABOUT THE SPEAKER
Stacey Kramer - Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies.

Why you should listen

Co-founder of Brandplay, a brand strategy firm, Stacey Kramer also founded Word for Word, a naming and branding consultancy serving national and global companies -- from big, recognizable names to next year's newsmaking startups.

In 2009, Kramer found herself confronting a terrifying diagnosis: a CAT scan revealed she had a brain tumor -- the size of a golf ball. She told her remarkable, personal story at TED2010.

More profile about the speaker
Stacey Kramer | Speaker | TED.com