ABOUT THE SPEAKER
Stacey Kramer - Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies.

Why you should listen

Co-founder of Brandplay, a brand strategy firm, Stacey Kramer also founded Word for Word, a naming and branding consultancy serving national and global companies -- from big, recognizable names to next year's newsmaking startups.

In 2009, Kramer found herself confronting a terrifying diagnosis: a CAT scan revealed she had a brain tumor -- the size of a golf ball. She told her remarkable, personal story at TED2010.

More profile about the speaker
Stacey Kramer | Speaker | TED.com
TED2010

Stacey Kramer: The best gift I ever survived

丝德茜·克莱默(Stacey Kramer):我得过的最好礼物

Filmed:
4,110,731 views

丝德茜·克莱默用三分钟时间告诉我们一次动人的私人经历:一次惊悚、昂贵、带来创伤而无人愿意接受的经历也能变成一份无价的礼物。
- Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies. Full bio

Double-click the English transcript below to play the video.

00:16
Imagine想像, if you will -- a gift礼品.
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想象一份礼物。
00:20
I'd like for you to picture图片 it in your mind心神.
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我愿意为你描述一下它的样子。
00:23
It's not too big --
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它并不是很大,
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about the size尺寸 of a golf高尔夫球 ball.
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大概只有高尔夫球大小。
00:27
So envision预见 what it looks容貌 like all wrapped包裹 up.
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包起来大概长这样。
00:30
But before I show显示 you what's inside,
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在我让你们看里面是什么前,
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I will tell you, it's going to do incredible难以置信 things for you.
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我想先告诉你们,这件礼物对你们一定意义非凡。
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It will bring带来 all of your family家庭 together一起.
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它可使你家人团聚。
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You will feel loved喜爱 and appreciated赞赏 like never before
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它会让你感受到从未有过的爱和感激,
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and reconnect重新连接 with friends朋友 and acquaintances熟人
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正如同你与你多年未见的老友重逢时
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you haven't没有 heard听说 from in years年份.
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所有的感受。
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Adoration崇拜 and admiration钦佩
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你的内心将
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will overwhelm压倒 you.
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充盈着爱慕之情。
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It will recalibrate重新校准 what's most important重要 in your life.
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你会重新检视到底何为生命最珍贵的馈赠。
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It will redefine重新定义 your sense
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你会重新定义
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of spirituality灵性 and faith信仰.
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灵性和信仰的看法。
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You'll你会 have a new understanding理解
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你对你的身体
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and trust相信 in your body身体.
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也会有全新认知和感受。
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You'll你会 have unsurpassed卓绝 vitality活力 and energy能源.
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你会有无可匹敌的生命力和能量。
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You'll你会 expand扩大 your vocabulary词汇,
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你将扩展你的语汇,
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meet遇到 new people,
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去结交新的朋友,
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and you'll你会 have a healthier健康 lifestyle生活方式.
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你会拥有更健康的生活方式。
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And get this --
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当你得到这件礼物时,
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you'll你会 have an eight-week八周 vacation假期
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你将会有八个礼拜的假期,
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of doing absolutely绝对 nothing.
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什么事都不需要做。
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You'll你会 eat countless无数 gourmet美食 meals.
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你将享用无尽的美酒佳肴;
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Flowers花卉 will arrive到达 by the truckload整车.
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会收到好几卡车的花。
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People will say to you,
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人们会对你说
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"You look great. Have you had any work doneDONE?"
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“你看起来气色真不错!你最近在做什么呢?”
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And you'll你会 have a lifetime一生 supply供应
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你还会得到
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of good drugs毒品.
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吃不完的好药。
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You'll你会 be challenged挑战, inspired启发,
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你会得到新的挑战和启发,
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motivated动机 and humbled自愧不如.
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也会产生新的动力,同时变得更谦虚。
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Your life will have new meaning含义.
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你的生命将被赋予新的意义。
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Peace和平, health健康,
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平和、健康、
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serenity宁静, happiness幸福,
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宁静、快乐、
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nirvana.
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重生。
01:53
The price价钱?
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这礼物的价格?
01:55
$55,000,
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五万五千美金。
01:58
and that's an incredible难以置信 deal合同.
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这真是一笔好买卖。
02:01
By now I know you're dying垂死 to know
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我想你现在一定很想知道
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what it is and where you can get one.
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这到底是什么,在哪里可买到。
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Does Amazon亚马逊 carry携带 it?
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亚马逊上有么?
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Does it have the Apple苹果 logo商标 on it?
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上面有苹果的标志么?
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Is there a waiting等候 list名单?
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要排队等货么?
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Not likely容易.
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不太可能。
02:15
This gift礼品 came来了 to me about five months个月 ago.
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我大概是五个月前得到这份礼物的。
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It looked看着 more like this when it was all wrapped包裹 up --
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包裹起来的话,差不多是这个样子的。
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not quite相当 so pretty漂亮.
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并不是很漂亮。
02:23
And this,
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再来是这样。
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and then this.
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再这样。
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It was a rare罕见 gem宝石 --
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这个稀有珍宝,
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a brain tumor,
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是个脑瘤,
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hemangioblastoma血管母细胞瘤 --
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成血管细胞瘤,
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the gift礼品 that keeps保持 on giving.
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一个让你收获不断的礼物。
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And while I'm okay now,
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我现在已痊愈了,
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I wouldn't不会 wish希望 this gift礼品 for you.
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不过我并不希望你得到这份礼物。
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I'm not sure you'd want it.
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我不确定你想不想要。
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But I wouldn't不会 change更改 my experience经验.
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但是我不会希望这一切再次发生。
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It profoundly深深 altered改变 my life
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这件事彻底改变了我的人生,
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in ways方法 I didn't expect期望
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带来了我刚跟你们讲的那些改变,
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in all the ways方法 I just shared共享 with you.
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这都是我从未预料到的。
02:55
So the next下一个 time you're faced面对
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所以下次,
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with something that's unexpected意外,
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万一你必须面对出乎意料的事,
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unwanted不需要 and uncertain不确定,
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不管你不要或是不确定的,
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consider考虑
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你都可以把它
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that it just may可能 be a gift礼品.
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当成是一份礼物。
03:08
(Applause掌声)
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(掌声)
Translated by Chaoran Yu
Reviewed by Qian Yue

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ABOUT THE SPEAKER
Stacey Kramer - Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies.

Why you should listen

Co-founder of Brandplay, a brand strategy firm, Stacey Kramer also founded Word for Word, a naming and branding consultancy serving national and global companies -- from big, recognizable names to next year's newsmaking startups.

In 2009, Kramer found herself confronting a terrifying diagnosis: a CAT scan revealed she had a brain tumor -- the size of a golf ball. She told her remarkable, personal story at TED2010.

More profile about the speaker
Stacey Kramer | Speaker | TED.com

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