TED2010
Stacey Kramer: The best gift I ever survived
Stejsi Krejmer: Najbolji poklon koji sam ikad preživela
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Stejsi Krejmer nudi dirljivu i ličnu parabolu od tri minuta koju pokazuje kako neželjeno iskustvo -- zastrašujuće, traumatično, skupo -- može biti neprocenjiv poklon.
Stacey Kramer - Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies. Full bio
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies. Full bio
Double-click the English transcript below to play the video.
00:16
Imagine, if you will -- a gift.
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Zamislite, ako možete, poklon.
00:20
I'd like for you to picture it in your mind.
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Volela bih da ga vidite u glavi.
00:23
It's not too big --
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Nije mnogo veliki -
00:25
about the size of a golf ball.
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otprilike veličine loptice za golf.
00:27
So envision what it looks like all wrapped up.
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Pa zamislite kako izgleda kad je zavijen.
00:30
But before I show you what's inside,
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Ali pre nego što vam pokažem šta je unutra,
00:33
I will tell you, it's going to do incredible things for you.
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rećiću vam, uradiće za vas neverovatne stvari.
00:36
It will bring all of your family together.
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Okupiće vam celu porodicu.
00:40
You will feel loved and appreciated like never before
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Osetićete se voljenim i cenjenim kao nikada pre
00:43
and reconnect with friends and acquaintances
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i obnovićete veze sa prijateljima i poznanicima
00:45
you haven't heard from in years.
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koje niste čuli godinama.
00:47
Adoration and admiration
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Obožavanje i divljenje
00:49
will overwhelm you.
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će vas zatrpati.
00:52
It will recalibrate what's most important in your life.
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Ponovo će kalibrisati ono što je najvažnije u vašem životu.
00:55
It will redefine your sense
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Redefinisaće vaš osećaj
00:57
of spirituality and faith.
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prema duhovnosti i veri.
01:00
You'll have a new understanding
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Imaćete novo razumevanje
01:02
and trust in your body.
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i poverenje u vaše telo.
01:04
You'll have unsurpassed vitality and energy.
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Imaćete neprevaziđenu vitalnost i energiju.
01:07
You'll expand your vocabulary,
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Proširićete vaš rečnik
01:09
meet new people,
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upoznaćete nove ljude,
01:11
and you'll have a healthier lifestyle.
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i imaćete zdraviji način života.
01:14
And get this --
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I shvatite ovo,
01:16
you'll have an eight-week vacation
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imaćete odmor od osam nedelja
01:18
of doing absolutely nothing.
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gde ništa nećete raditi.
01:21
You'll eat countless gourmet meals.
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Ješćete bezbroj gurmanskih jela.
01:24
Flowers will arrive by the truckload.
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Cveće će stizati u gomilama.
01:27
People will say to you,
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Ljudi će vam govoriti,
01:29
"You look great. Have you had any work done?"
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"Izgledaš fantastično. Šta si radila?"
01:32
And you'll have a lifetime supply
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I imaćete životnu zalihu
01:34
of good drugs.
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dobrih lekova.
01:37
You'll be challenged, inspired,
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Bićete izazvani, insipirisani,
01:40
motivated and humbled.
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motivisani i ponizni.
01:43
Your life will have new meaning.
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Vaš život će imati novo značenje.
01:46
Peace, health,
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Mir, zdravlje,
01:48
serenity, happiness,
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spokoj, sreća,
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nirvana.
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nirvana.
01:53
The price?
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Cena?
01:55
$55,000,
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$55,000.
01:58
and that's an incredible deal.
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I to je neverovatna ponuda.
02:01
By now I know you're dying to know
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Sad znam da umirete od želje da saznate
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what it is and where you can get one.
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šta je to i gde možete da ga nabavite.
02:06
Does Amazon carry it?
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Da li se prodaje na internetu?
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Does it have the Apple logo on it?
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Da li ima Eplov (Apple) logo na sebi?
02:10
Is there a waiting list?
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Da li postoji lista čekanja?
02:13
Not likely.
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Ne verujem.
02:15
This gift came to me about five months ago.
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Taj poklon mi je došao pre približno pet meseci.
02:18
It looked more like this when it was all wrapped up --
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Upakovano, izgledalo je više ovako --
02:20
not quite so pretty.
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nije baš toliko lepo.
02:23
And this,
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I ovako.
02:26
and then this.
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A onda ovako.
02:29
It was a rare gem --
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Bio je redak dragulj,
02:31
a brain tumor,
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tumor na mozgu,
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hemangioblastoma --
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hemangioblastoma,
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the gift that keeps on giving.
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poklon koji samo poklanja.
02:39
And while I'm okay now,
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I iako sam sada u redu,
02:41
I wouldn't wish this gift for you.
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ne bih vam poželela ovaj poklon.
02:43
I'm not sure you'd want it.
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Nisam sigurna da bi ga želeli.
02:45
But I wouldn't change my experience.
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Ali ne bih promenila svoje iskustvo.
02:48
It profoundly altered my life
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Duboko mi je promenio život
02:51
in ways I didn't expect
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na načine koje nisam očekivala
02:53
in all the ways I just shared with you.
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na načine koje sam upravo podelila sa vama.
02:55
So the next time you're faced
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Tako da sledeći put kada ste suprostavljeni
02:57
with something that's unexpected,
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sa nečim što je neočekivano,
03:00
unwanted and uncertain,
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neželjeno i neizvesno
03:03
consider
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uzmite u obzir
03:05
that it just may be a gift.
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da je to možda poklon.
03:08
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Stacey Kramer - Brand strategistStacey Kramer has traveled the United States and the world helping to create names and brands for growing companies.
Why you should listen
Co-founder of Brandplay, a brand strategy firm, Stacey Kramer also founded Word for Word, a naming and branding consultancy serving national and global companies -- from big, recognizable names to next year's newsmaking startups.
In 2009, Kramer found herself confronting a terrifying diagnosis: a CAT scan revealed she had a brain tumor -- the size of a golf ball. She told her remarkable, personal story at TED2010.
Stacey Kramer | Speaker | TED.com