TEDxRainier
Chris Bliss: Comedy is translation
Chris Bliss: L'humor és traducció
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Cada acte de comunicació és, d'alguna manera, un acte de traducció. A l'escenari de TEDxRainier, l'escriptor Chris Bliss reflexiona sobre les maneres en què el bon humor pot traduir veritats profundes per a les grans masses.
Chris Bliss - Writer
Chris Bliss explores the inherent challenge of communication, and how comedy opens paths to new perspectives. Full bio
Chris Bliss explores the inherent challenge of communication, and how comedy opens paths to new perspectives. Full bio
Double-click the English transcript below to play the video.
00:15
Gabriel García Márquez is one of my favorite writers,
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García Márquez ésun dels meus escriptors favorits,
00:17
for his storytelling,
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per les seves narracions,
00:19
but even more, I think,
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però encara més, crec,
00:21
for the beauty and precision of his prose.
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per la bellesa i precisió de la seva prosa.
00:23
And whether it's the opening line from "One Hundred Years of Solitude"
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Ja sigui la primera líniade 'Cent anys de solitud'
00:27
or the fantastical stream of consciousness
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o el fantàstic fluir de la consciència
00:29
in "Autumn of the Patriarch,"
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de 'La tardor del patriarca',
00:31
where the words rush by,
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en què les paraules corren
00:33
page after page of unpunctuated imagery
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per pàgines d'imaginari sense puntuació
00:35
sweeping the reader along
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i arrosseguen el lector
00:37
like some wild river
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com un riu salvatge
00:39
twisting through a primal South American jungle,
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a traves d'una junglasud-americana primigènia,
00:41
reading Márquez is a visceral experience.
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llegir García Márquezés una experiència visceral.
00:44
Which struck me as particularly remarkable
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Això em va semblarespecialment extraordinari
00:46
during one session with the novel
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mentre llegia la novel·la,
00:48
when I realized that I was being swept along
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quan vaig veure que m'arrossegava
00:50
on this remarkable, vivid journey
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en aquest viatge extraordinari i vívid
00:53
in translation.
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traduït.
00:55
Now I was a comparative literature major in college,
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Jo em vaig especialitzaren literatura comparada,
00:57
which is like an English major,
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que és com literatura anglesa,
00:59
only instead of being stuck studying Chaucer for three months,
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tret que no ens encallàvemtres mesos en Chaucer
01:01
we got to read great literature in translation
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i llegíem grans obres traduïdes
01:03
from around the world.
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de tot el món.
01:05
And as great as these books were,
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I malgrat la qualitat d'aquells llibres,
01:07
you could always tell
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era evident que la traducció
01:09
that you were getting close to the full effect.
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es quedava a mig camí de l'efecte de l'original.
01:11
But not so with Márquez
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Però no amb García Màrquez,
01:13
who once praised his translator's versions
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que va elogiar les traduccionsdels seus llibres
01:15
as being better than his own,
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com a millors que l'original,
01:18
which is an astonishing compliment.
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un compliment sorprenent.
01:21
So when I heard that the translator, Gregory Rabassa,
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I quan vaig llegir que el traductor,Gregory Rabassa,
01:23
had written his own book on the subject,
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n'havia escrit un llibre,
01:25
I couldn't wait to read it.
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vaig córrer a llegir-lo.
01:27
It's called apropos of the Italian adage
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Pren el títol d'una dita italiana
01:29
that I lifted from his forward,
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que apareix al pròleg:
01:31
"If This Be Treason."
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'If This Be Treason'[si això és traïció].
01:33
And it's a charming read.
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És una lectura fascinant;
01:35
It's highly recommended for anyone who's interested
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altament recomanable per als interessats
01:37
in the translator's art.
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en l'art de la traducció.
01:39
But the reason that I mention it
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El menciono perquè
01:41
is that early on, Rabassa offers
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al principi Rabassa escriu
01:43
this elegantly simple insight:
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una reflexió elegant i simple:
01:47
"Every act of communication
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"Tot acte de comunicació
01:49
is an act of translation."
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és un acte de traducció."
01:52
Now maybe that's been obvious to all of you for a long time,
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Potser això fa tempsque és obvi per a vosaltres,
01:55
but for me,
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però per a mi,
01:57
as often as I'd encountered
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tot i que ensopegava
01:59
that exact difficulty on a daily basis,
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amb aquesta dificultat cada dia,
02:01
I had never seen the inherent challenge of communication
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mai no havia vist el repte inherentde la comunicació
02:04
in so crystalline a light.
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d'una manera tan clara.
02:06
Ever since I can remember
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Des que em vaig començar
02:08
thinking consciously about such things,
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a plantejar aquest tipus d'assumptes,
02:10
communication has been my central passion.
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la comunicació ha estat la meva passió.
02:12
Even as a child,
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Ja de petit,
02:14
I remember thinking that what I really wanted most in life
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pensava que el que més volia a la vida
02:17
was to be able to understand everything
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era poder entendre-ho tot
02:20
and then to communicate it to everyone else.
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i llavors comunicar-ho a tothom.
02:23
So no ego problems.
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Tenia un ego sa.
02:26
It's funny, my wife, Daisy,
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La meva dona, la Daisy,
02:28
whose family is littered with schizophrenics --
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que tenia la família plena d'esquizofrènics
02:30
and I mean littered with them --
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—plena de debò—
02:33
once said to me, "Chris, I already have a brother who thinks he's God.
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em va dir: "Chris, ja tinc un germàque es creu que és Déu.
02:37
I don't need a husband who wants to be."
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No necessito un marit que ho vulgui ser."
02:39
(Laughter)
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(Riures)
02:41
Anyway, as I plunged through my 20s
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Amb els 20 anys ja fets,
02:43
ever more aware of how unobtainable
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encara més conscient que no podria
02:45
the first part of my childhood ambition was,
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complir la primera part del meu desig,
02:48
it was that second part,
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era en la segona part,
02:50
being able to successfully communicate to others
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poder comunicar-me eficaçment amb altres
02:52
whatever knowledge I was gaining,
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independentment del meu coneixement,
02:54
where the futility of my quest really set in.
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on estava l'absurditat de la meva croada.
02:57
Time after time,
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Constantment,
02:59
whenever I set out to share some great truth
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quan sortia a compartir una gran veritat
03:01
with a soon-to-be grateful recipient,
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amb un receptor que m'ho hauria d'agrair,
03:03
it had the opposite effect.
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tenia l'efecte oposat.
03:06
Interestingly, when your opening line of communication is,
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Quan la frase introductòria és
03:08
"Hey, listen up,
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"Eh, escolta,
03:10
because I'm about to drop some serious knowledge on you,"
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ara t'aportaré coneixementsmolt importants",
03:14
it's amazing how quickly you'll discover
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et col·loques a primera línia de foc
03:16
both ice and the firing squad.
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davant de mirades de gel.
03:20
Finally, after about 10 years
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Al final, després de 10 anys
03:22
of alienating friends and strangers alike,
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d'incomodar tant a amicscom a desconeguts,
03:25
I finally got it,
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vaig descobrir
03:27
a new personal truth all my own,
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una nova veritat:
03:30
that if I was going to ever communicate well with other people
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si volia arribar a comunicar als altres
03:34
the ideas that I was gaining,
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el que aprenia,
03:36
I'd better find a different way of going about it.
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hauria de trobar un altre sistema.
03:38
And that's when I discovered comedy.
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I vaig descobrir l'humor.
03:41
Now comedy travels along a distinct wavelength
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L'humor viatga en longituds d'ona diferents
03:44
from other forms of language.
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que altres formes de llenguatge.
03:46
If I had to place it on an arbitrary spectrum,
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Si l'hagués de posar en un espectre,
03:48
I'd say it falls somewhere
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cauria en algun lloc
03:50
between poetry and lies.
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entre la poesia i les mentides.
03:54
And I'm not talking about all comedy here,
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I no parlo de tot l'humor,
03:56
because, clearly, there's plenty of humor
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perquè hi ha molt d'humor
03:58
that colors safely within the lines of what we already think and feel.
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que cobreix les líniesdel que ja pensem i sentim.
04:01
What I want to talk about
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Jo vull parlar
04:03
is the unique ability that the best comedy and satire has
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de l'habilitat única que l'humori la sàtira de qualtat tenen
04:06
at circumventing our ingrained perspectives --
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d'esquivar les idees més arrelades;
04:09
comedy as the philosopher's stone.
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l'humor com a pedra filosofal.
04:12
It takes the base metal of our conventional wisdom
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Agafa el metall de la nostrasabiesa convencional
04:15
and transforms it through ridicule
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i el ridiculitza i el transforma
04:17
into a different way of seeing
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en una nova manera de veure
04:19
and ultimately being in the world.
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i de viure en el món.
04:21
Because that's what I take
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Això és el que entenc
04:23
from the theme of this conference: Gained in Translation.
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del marc d'aquestes jornades:Guanyat en la traducció.
04:26
That it's about communication
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Van de la comunicació
04:28
that doesn't just produce greater understanding
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que no només millora la comprensió
04:30
within the individual,
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de l'individu,
04:32
but leads to real change.
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sinó que comporta un canvi real.
04:34
Which in my experience means communication
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I en la meva experiència és la comunicació
04:36
that manages to speak to and expand
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que discuteix i expandeix
04:39
our concept of self-interest.
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el concepte d'interès personal.
04:42
Now I'm big on speaking to people's self-interest
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M'omplo la boca amb l'interès personal
04:44
because we're all wired for that.
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perquè el portem de sèrie.
04:46
It's part of our survival package,
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És part del paquet de supervivència
04:48
and that's why it's become so important for us,
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i per això és tan important
04:51
and that's why we're always listening at that level.
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i per això sempreescoltem a aquest nivell.
04:54
And also because that's where,
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També perquè és quan,
04:57
in terms of our own self-interest,
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en termes d'interès personal,
04:59
we finally begin to grasp
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comprenem, finalment,
05:01
our ability to respond, our responsibility
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l'habilitat de respondre,la nostra responsabilitat
05:04
to the rest of the world.
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envers la resta del món.
05:06
Now as to what I mean by the best comedy and satire,
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Quan parlo de l'humori la sàtira de qualitat
05:09
I mean work that comes first and foremost
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parlo de la feina sorgida, principalment,
05:11
from a place of honesty and integrity.
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de l'honradesa i la integritat.
05:14
Now if you think back
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Si recordeu la imitació
05:16
on Tina Fey's impersonations on Saturday Night Live
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de la Tina Fey al programa'Saturday Night Live'
05:19
of the newly nominated vice presidential candidate
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de la candidata a la vicepresidència
05:21
Sarah Palin,
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Sarah Palin,
05:23
they were devastating.
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va ser impactant.
05:25
Fey demonstrated far more effectively than any political pundit
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La Fey va mostrar més efectivamentque els politicòlegs
05:28
the candidate's fundamental lack of seriousness,
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la falta de serietat de la candidata
05:31
cementing an impression
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i va crear una impressió
05:33
that the majority of the American public still holds today.
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que la majoria de nord-americansencara identifiquen.
05:36
And the key detail of this
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I el detall clau és
05:38
is that Fey's scripts weren't written by her
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que la Fey no havia escrit el guió,
05:40
and they weren't written by the SNL writers.
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ni ho havien fet els guionistes.
05:42
They were lifted verbatim
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Eren les paraules literals
05:44
from Palin's own remarks.
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del discurs de Palin.
05:46
(Laughter)
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(Riures)
05:50
Here was a Palin impersonator
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Era una imitadora de Palin
05:52
quoting Palin word for word.
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citant-la paraula per paraula.
05:54
Now that's honesty and integrity,
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Això és honradesa i integritat
05:56
and it's also why Fey's performances
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i per això la Fey va crear
05:58
left such a lasting impression.
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una impressió que es manté.
06:00
On the other side of the political spectrum,
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A l'altra banda de l'espectre polític,
06:03
the first time that I heard Rush Limbaugh
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el primer cop que en Rush Limbaugh
06:05
refer to presidential hopeful John Edwards as the Breck girl
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va comparar el candidat John Edwardsamb un anunci de xampú,
06:09
I knew that he'd made a direct hit.
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sabia que l'havia clavada.
06:12
Now it's not often that I'm going to associate
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Rarament associo les paraules
06:14
the words honesty and integrity with Limbaugh,
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honradesa i integritat a en Limbaugh,
06:17
but it's really hard to argue with that punchline.
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però en això tenia tota la raó.
06:20
The description perfectly captured
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Havia plasmat perfectament
06:22
Edwards' personal vanity.
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la vanitat de n'Edward.
06:24
And guess what?
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I sabeu què?
06:26
That ended up being the exact personality trait
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Aquest va ser el tret principal
06:28
that was at the core of the scandal that ended his political career.
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de l'escàndol que va acabarla seva carrera política.
06:33
Now The Daily Show with John Stewart
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El 'The Daily Show' de John Stewart
06:35
is by far the most --
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és de lluny l'ex...
06:37
(Applause)
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(Aplaudiments)
06:44
(Laughter)
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(Riures)
06:46
it's by far the most well-documented example
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és de lluny l'exemple millor documentat
06:49
of the effectiveness of this kind of comedy.
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de l'efectivitat d'aquest tipus d'humor
06:52
Survey after survey,
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Totes les enquestes,
06:54
from Pew Research to the Annenberg Center for Public Policy,
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com les de Pew Researcho d'Annenberg Center for Public Policy,
06:57
has found that Daily Show viewers are better informed about current events
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mostren que els espectadors del programaestan millor informats
07:00
than the viewers of all major network and cable news shows.
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que els de les notícies de les grans cadenes.
07:04
(Applause)
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(Aplaudiments)
07:07
Now whether this says more
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Independentment que això
07:09
about the conflict between integrity and profitability
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es degui al conflicte entreintegritat i beneficis
07:12
of corporate journalism
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del periodisme empresarial
07:14
than it does about the attentiveness of Stewart's viewers,
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o a l'atenció dels espectadors,
07:16
the larger point remains
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el cas és que
07:18
that Stewart's material
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el material de l'Stewart
07:20
is always grounded in a commitment to the facts --
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es basa en el compromís amb els fets
07:23
not because his intent is to inform. It's not.
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i no perquè pretengui informar. No.
07:25
His intent is to be funny.
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Pretén ser graciós.
07:27
It just so happens that Stewart's brand of funny
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El que passa és que el seu humor només
07:30
doesn't work unless the facts are true.
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funciona si els fets són verídics.
07:33
And the result is great comedy
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El resultat és un humor
07:35
that's also an information delivery system
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que funciona d'informatiu
07:38
that scores markedly higher in both credibility and retention
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amb major puntuacióen credibilitat i retenció
07:41
than the professional news media.
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que els informatius professionals.
07:44
Now this is doubly ironic
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Això és doblement irònic
07:46
when you consider that what gives comedy its edge
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perquè el que aconsegueix el cop d'efecte
07:49
at reaching around people's walls
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perquè l'humor tingui èxit
07:51
is the way that it uses deliberate misdirection.
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és la distorsió intencionada.
07:54
A great piece of comedy is a verbal magic trick,
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El bon humor és un truc de màgia verbal
07:57
where you think it's going over here
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que sembla que va cap allà
07:59
and then all of a sudden you're transported over here.
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i de sobte et transporta cap aquí.
08:02
And there's this mental delight
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I se sent un plaer mental
08:04
that's followed by the physical response of laughter,
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seguit de la resposta física del riure,
08:06
which, not coincidentally,
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que, no per casualitat,
08:08
releases endorphins in the brain.
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allibera endorfines al cervell.
08:10
And just like that, you've been seduced
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I et sedueixen amb una manera
08:12
into a different way of looking at something
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diferent de veure alguna cosa
08:14
because the endorphins have brought down your defenses.
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perquè les endorfinest'abaixen les defenses.
08:17
This is the exact opposite
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És el contrari
08:19
of the way that anger and fear and panic,
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de com funcionen la ràbia, la por,
08:21
all of the flight-or-fight responses, operate.
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el pànic i les reaccions de lluitar o fugir.
08:24
Flight-or-fight releases adrenalin,
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Aquestes alliberen adrenalina,
08:27
which throws our walls up sky-high.
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que eleva les defenses fins al cel.
08:29
And the comedy comes along,
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L'humor tracta
08:31
dealing with a lot of the same areas
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tots aquells temes
08:33
where our defenses are the strongest --
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que tenim emmurallats
08:35
race, religion, politics, sexuality --
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—raça, religió, política, sexualitat...
08:38
only by approaching them through humor instead of adrenalin,
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Parlant-ne a través de l'humori no de l'adrenalina,
08:41
we get endorphins
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alliberem endorfines
08:43
and the alchemy of laughter turns our walls into windows,
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i l'alquímia del riure converteixla muralla en finestres
08:46
revealing a fresh and unexpected point of view.
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i revela un punt de vista fresc i inesperat.
08:49
Now let me give you an example from my act.
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Permeteu-me que us en mostri un exemple.
08:52
I have some material
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Tinc material
08:54
about the so-called radical gay agenda,
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sobre l'anomenada agenda gai radical
08:56
which starts off by asking,
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que comença preguntant:
08:58
how radical is the gay agenda?
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És radical l'agenda gai?
09:00
Because from what I can tell, the three things gay Americans seem to want most
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Pel que jo sé, les tres cosesque els gais nord-americans volen
09:03
are to join the military, get married and start a family.
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són entrar a l'exèrcit, casar-se i crear una família.
09:06
(Laughter)
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(Riures)
09:10
Three things I've tried to avoid my entire life.
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Tres coses que jo he intentat evitartota la meva vida.
09:14
(Laughter)
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(Riures)
09:16
Have at it you radical bastards. The field is yours.
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Endavant, maleïts radicals. Tot vostre.
09:19
(Laughter)
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(Riures)
09:22
And that's followed by these lines
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I segueix amb unes línies
09:24
about gay adoption:
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sobre l'adopció gai:
09:26
What is the problem with gay adoption?
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Quin problema té l'adopció gai?
09:28
Why is this remotely controversial?
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On és la controvèrsia?
09:30
If you have a baby and you think that baby's gay,
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Si tens un bebè i creus que és gai,
09:33
you should be allowed to put it up for adoption.
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l'hauries de poder donar en adopció.
09:35
(Laughter)
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(Riures)
09:37
You have given birth to an abomination.
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Has engendrat una abominació.
09:39
Remove it from your household.
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Treu-la de casa teva.
09:43
Now by taking the biblical epithet "abomination"
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Agafant l'epítet bíblic 'abominació'
09:46
and attaching it to the ultimate image of innocence, a baby,
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i unint-lo a la màxima expressióde la innocència, un nadó,
09:50
this joke short circuits the emotional wiring
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l'acudit curtcircuita les emocions
09:52
behind the debate
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que afecten el debat
09:54
and it leaves the audience with the opportunity, through their laughter,
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i permet que el públic, a travésdel riure, en qüestioni
09:57
to question its validity.
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la validesa.
09:59
Misdirection isn't the only trick
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La distorsió no és l'únic truc
10:01
that comedy has up its sleeve.
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a la màniga de l'humor.
10:03
Economy of language
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L'economia del llenguatge
10:05
is another real strong suit of great comedy.
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és un altre punt fort de l'humor.
10:07
There are few phrases
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Poques frases
10:09
that pack a more concentrated dose of subject and symbol
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concentren tant de contingut i simbologia
10:12
than the perfect punchline.
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com l'expressió perfecta.
10:14
Bill Hicks -- and if you don't know his work,
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Bill Hicks. Si no el coneixeu,
10:16
you should really Google him --
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busqueu-lo a Google.
10:18
Hicks had a routine
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En Hicks solia
10:20
about getting into one of those childhood bragging contests on the playground,
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posar-se en aquells concursosd'intimidació al pati de l'escola
10:23
where finally the other kid says to him,
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en què l'altre nen diu al final:
10:25
"Huh? Well my dad can beat up your dad,"
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"Ah, sí? Doncs el meu pareguanyaria el teu."
10:28
to which Hicks replies,
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I en Hicks respon:
10:30
"Really? How soon?"
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"De debò? Quan?"
10:32
(Laughter)
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(Riures)
10:37
That's an entire childhood
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Una infantesa sencera
10:39
in three words.
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en tres paraules.
10:41
(Laughter)
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(Riures)
10:44
Not to mention what it reveals
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Sense parlar del que indica
10:46
about the adult who's speaking them.
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de l'adult que les diu.
10:48
And one last powerful attribute
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Un últim atribut poderós
10:50
that comedy has as communication
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de l'humor en la comunicació
10:52
is that it's inherently viral.
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és que s'escampa.
10:54
People can't wait
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Ens morim
10:56
to pass along that new great joke.
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per fer córrer un acudit nou.
10:58
And this isn't some new phenomenon of our wired world.
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I això no és un fenomen noudel món de la connexió.
11:01
Comedy has been crossing country
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L'humor travessava països
11:03
with remarkable speed
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a gran velocitat
11:05
way before the Internet, social media,
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molt abans de l'Internet, les xarxes socials
11:07
even cable TV.
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i la televisió per cable.
11:09
Back in 1980
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El 1980,
11:11
when comedian Richard Pryor accidentally set himself on fire
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quan l'humorista Richard Pryores va calar foc
11:14
during a freebasing accident,
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mentre fumava cocaïna,
11:16
I was in Los Angeles the day after it happened
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jo era a Los Àngeles el dia després
11:18
and then I was in Washington D.C. two days after that.
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i a Washington D. C. dos dies després.
11:22
And I heard the exact same punchline on both coasts --
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Arreu es feia la bromade canviar la paraula 'United'
11:25
something about the Ignited Negro College Fund.
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i dir 'Ignited' [cremat] Negro College Fund.
11:29
Clearly, it didn't come out of a Tonight Show monologue.
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És evident que no va sortird'un monòleg televisat.
11:33
And my guess here -- and I have no research on this --
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Jo crec —no ho he investigat—
11:35
is that if you really were to look back at it and if you could research it,
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que si miréssim enrere i ho estudiéssim,
11:38
you'd find out that comedy
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veuríem que l'humor
11:40
is the second oldest viral profession.
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és la 2a professió que s'escampa més vella.
11:42
First there were drums
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Primer hi va haver els tambors
11:44
and then knock-knock jokes.
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i llavors el acudits.
11:46
(Laughter)
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(Riures)
11:48
But it's when you put all of these elements together --
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Quan poses tots aquests elements junts,
11:51
when you get the viral appeal of a great joke
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un acudit que es pot escampar,
11:54
with a powerful punchline
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una frase punyent
11:56
that's crafted from honesty and integrity,
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elaborada amb honradesa i integritat,
11:58
it can have a real world impact
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pot tenir un impacte mundial
12:01
at changing a conversation.
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i alterar un discurs.
12:03
Now I have a close friend, Joel Pett,
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Tinc un amic íntim, el Joel Pett,
12:05
who's the editorial cartoonist
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que dibuixa vinyetes
12:07
for the Lexington Herald-Leader.
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per al 'Lexington Herald-Leader'.
12:09
And he used to be the USA Today Monday morning guy.
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I abans dibuixava els dilluns a 'USA Today'.
12:12
I was visiting with Joel
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Vaig visitar el Joel
12:14
the weekend before the Copenhagen conference on climate change opened
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uns dies abans de la cimerade Copenhagen sobre el canvi climàtic
12:17
in December of 2009.
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el desembre del 2009.
12:19
And Joel was explaining to me
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El Joel m'explicava
12:21
that, because USA Today
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que, com que 'USA Today'
12:23
was one of America's four papers of record,
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era un dels 4 diaris més importants dels EUA,
12:25
it would be scanned by virtually everyone in attendance at the conference,
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el veuria tothom que assistís a la cimera
12:29
which meant that, if he hit it out of the park with his cartoon
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i si aconseguia una vinyeta fora de sèrie
12:32
on Monday, the opening day of the conference,
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el dilluns, el 1r dia de la cimera,
12:34
it could get passed around
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passaria de mà en mà
12:36
at the highest level among actual decision-makers.
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entre els que prenenles decisions de debò.
12:39
So we started talking about climate change.
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I tot parlant sobre el canvi climàtic
12:42
And it turned out that Joel and I
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va resultar que a tots dos
12:44
were both bothered by the same thing,
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ens preocupava el mateix,
12:46
which was how so much of the debate
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que era fins a quin punt el debat
12:48
was still focused on the science
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encara se centrava en la ciència
12:50
and how complete it was or wasn't,
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i si aquesta ho cobria tot o no,
12:52
which, to both of us,
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cosa que ens va semblar
12:54
seems somewhat intentionally off point.
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deliberadament irrellevant.
12:57
Because first of all, there's this false premise
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D'entrada, perquè hi ha la falsa assumpció
13:00
that such a thing as complete science exists.
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que la ciència ho pot cobrir tot.
13:04
Now Governor Perry of my newly-adopted state of Texas
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El governador Perry, de l'estatde Texas que acabo d'adoptar,
13:07
was pushing this same line this past summer
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anava en aquest sentit l'estiu passat
13:10
at the beginning of his oops-fated campaign
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en la seva campanya poc reeixida
13:14
for the Republican presidential nomination,
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per ser el president republicà
13:17
proclaiming over and over that the science wasn't complete
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quan repetia i repetia que la ciènciano ho cobreix tot
13:20
at the same time that 250
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alhora que 250
13:23
out of 254 counties in the state of Texas
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dels 254 comtats de Texas
13:26
were on fire.
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cremaven.
13:29
And Perry's policy solution
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La decisió política de Perry
13:31
was to ask the people of Texas
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va ser demanar al poble
13:33
to pray for rain.
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que resés per la pluja.
13:36
Personally, I was praying for four more fires
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Personalment, jo resava per 4 incendis més
13:38
so we could finally complete the damn science.
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perquè la ciència ho cobrís tot d'una vegada.
13:41
(Laughter)
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(Riures)
13:46
But back in 2009,
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Tornant al 2009,
13:48
the question Joel and I kept turning over and over
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el que el Joel i jo ens preguntàvem
13:51
was why this late in the game
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era per què a aquelles alçades
13:53
so much energy was being spent talking about the science
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s'invertia tanta energia en parlar de ciència
13:56
when the policies necessary to address climate change
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quan les polítiquesper redirigir el canvi climàtic
13:59
were unequivocally beneficial for humanity in the long run
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eren clarament beneficiosesper a la humanitat a llarg termini,
14:03
regardless of the science.
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sense importar la ciència.
14:05
So we tossed it back and forth until Joel came up with this.
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Li vam donar moltes voltesfins que el Joel va crear això.
14:08
Cartoon: "What if it's a big hoax and we create a better world for nothing?"
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Vinyeta: "I què passa si tot és mentidai creem un món millor perquè sí?"
14:16
(Laughter)
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(Riures)
14:19
You've got to love that idea.
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És una idea genial.
14:21
(Applause)
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(Aplaudiments)
14:28
How about that? How about we create a better world for nothing?
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Què us sembla? I si creemun món millor perquè sí?
14:32
Not for God, not for country, not for profit --
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No per Déu, no pel país, no pel benefici...
14:35
just as a basic metric for global decision-making.
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Només com a sistema de presa de decisions.
14:39
And this cartoon hit the bull's eye.
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Aquesta vinyeta va encertar de ple.
14:42
Shortly after the conference was over,
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Tot just acabar la cimera,
14:44
Joel got a request for a signed copy
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li van demanar una còpia signada
14:46
from the head of the EPA in Washington
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per a l'Agència de Protecció Ambiental,
14:48
whose wall it now hangs on.
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per les oficines de Washington.
14:50
And not long after that, he got another request for a copy
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Poc després li'n van demanar una altra
14:53
from the head of the EPA in California
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des de l'oficina de Califòrnia
14:55
who used it as part of her presentation
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i la van posar en una presentació
14:58
at an international conference on climate change
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en una cimera internacionalsobre el canvi climàtic
15:01
in Sacramento last year.
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a Sacramento l'any passat.
15:03
And it didn't stop there.
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I no s'acaba aquí.
15:05
To date, Joel's gotten requests from over 40 environmental groups,
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Fins a avui, li han demanatmés de 40 grups ambientals
15:08
in the United States, Canada and Europe.
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dels EUA, el Canadà i Europa.
15:11
And earlier this year,
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I a principis d'any,
15:13
he got a request from the Green Party in Australia
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li van demanar del partit verd d'Austràlia,
15:15
who used it in their campaign
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que el va usar en la campanya
15:17
where it became part of the debate
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i va ser part del debat
15:19
that resulted in the Australian parliament
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que va portar el parlament australià
15:22
adopting the most rigorous carbon tax regime
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a adoptar l'impost d'emissió de carboni
15:24
of any country in the world.
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més estricte del món.
15:27
(Applause)
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(Aplaudiments)
15:32
That is a lot of punch
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És un gran impacte
15:34
for 14 words.
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per 14 paraules.
15:37
So my suggestion to those of you out here
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Per això suggereixo als que realment
15:39
who are seriously focused on creating a better world
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voleu crear un món millor que cada dia
15:42
is to take a little bit of time each day
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dediqueu uns moments
15:44
and practice thinking funny,
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a pensar amb humor,
15:47
because you might just find the question that you've been looking for.
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perquè potser trobareula pregunta que estàveu buscant.
15:50
Thank you.
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Gràcies.
15:52
(Applause)
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(Aplaudiments)
ABOUT THE SPEAKER
Chris Bliss - WriterChris Bliss explores the inherent challenge of communication, and how comedy opens paths to new perspectives.
Why you should listen
Chris Bliss is a national headline comedian, with credits including the Tonight Show and the Late Show with David Letterman, as well as an internationally renowned variety artist, opening for superstars from Eric Clapton to Michael Jackson.
In 2005, he founded MyBillofRights.org, with the mission of creating monuments and permanent displays of the Bill of Rights in civic spaces across America. The organization expects to dedicate America’s first monument celebrating the Bill of Rights at the Arizona Capitol Mall, in December 2012.
Chris Bliss | Speaker | TED.com